Wen | Fu Qiongyin, Jiang Yuqi

　　On June 8th, Jay Chou uploaded a prelude to the new song Mojito on his Aauto Quicker account, which is the first time that Aauto Quicker has been used as his own music announcement platform since Jay Chou settled in Aauto Quicker.

　　If we say that this past weekend, Aauto Quicker’s "Ollie Give" advertisement on social platforms made people re-understand Aauto Quicker’s "local culture" to some extent, then earlier Jay Chou settled in and joined hands with Jewel Music, it was a somewhat subversive platform brand "remodeling".

　　So many people who don’t pay attention to Aauto Quicker can’t help asking: Why did Jay Chou choose Aauto Quicker?

　　It is widely believed that behind this hand-in-hand, "Aauto Quicker needs Jay Chou"; But inPoisonous eyes (WeChat ID:youhaoxifilm）It seems that this is a win-win cooperation. Short video platforms represented by Aauto Quicker and Tik Tok are relying on their powerful influence.It stirs up the pattern of the music market and industry, and sometimes even affects the fate of many big companies and musicians.

　　It may be hard to convince people if they just throw out the above point of view. Because in the public’s cognition, when talking about the connection between Aauto Quicker and Tik Tok and music, people may first think of all kinds of "divine comedy" and shouting wheat, which is difficult to relate to mainstream music culture. But in fact, whether at home or overseas, the development of the music industry is increasingly inseparable from the support of short videos.

　　On June 3rd, local time, Warner Music, one of the largest record companies in the world, was officially listed on NASDAQ, and issued 77 million shares. Warner Music’s final stock issue price reached $25, and the closing price on the day of listing was $30.12, up by 20.48%, and the company’s market value also reached $15.3 billion.

　　Warner Music (Source: vision china)

　　According to public information, dozens of internationally renowned investment banks, including Morgan Stanley, have participated in the IPO of Warner Music, so this is the largest IPO in the US stock market this year. Behind Warner Music’s massive "Road to Stock Market Return", TikTok’s overseas version of Tiktok, to some extent, played the role of "Mr. Key".

　　In the prospectus released earlier, Warner Music specifically mentioned the unique opportunities TikTok brought to the music industry, saying that the new digital scale platform can bring advantages and help to the music entertainment industry, providing incremental music services to "diversified young users", creating new music stars, short videos based on music, etc., which are becoming more and more popular on various social media.

　　In fact, as early as 2018, Tik Tok reached a cooperation with Warner on music copyright, so now that Warner is listed again, there are many voices speculating whether it is possible for ByteDance and Warner Music to take the opportunity to build more contacts. However, no matter where the relationship between the two parties will go in the capital level, at the business level, the fate of short video and music industry is already inseparable.

　　Maker of divine comedy

　　After nearly ten years of delisting, Warner Music finally made a comeback.

　　As one of the oldest traditional record companies in the world, Warner Music has enjoyed great scenery in the middle and late last century, and its influence has spread all over the world. However, since entering the new century, the company has been frustrated repeatedly and changed owners twice. Although it was successfully listed in 2005, it had to be privatized by Access Industries in 2011 at a price of $8.25 per share (a total of about $3.3 billion) because of its poor performance.

　　The twists and turns of Warner Music are undoubtedly influenced by the rapid development of the Internet after 2000. The rise of digital music and the weak copyright awareness of the audience made piracy once rampant, and the world’s major physical record markets began to shrink. Many established record companies, including Warner Music and Sony, suffered losses for years.

　　However, this time, it almost "killed" the Internet of record companies, and now it has become the basis for its development. According to the data of Warner Music’s prospectus, the company’s operating income rose from 2.966 billion US dollars to 4.475 billion US dollars in fiscal year 2015-2019, of which the revenue of digital music sector in fiscal year 2019 reached 2.343 billion US dollars, an increase of 16% compared with fiscal year 2018, accounting for 2018.

　　Behind the rapid growth of digital music business of music companies, the contribution of short video platform can not be underestimated.

　　In addition to paying the music company a high copyright fee when using the music library, the biggest function of the short video platform is actually "music with goods". Before 2018, Warner Music’s "Fitz the Tantrums" had never been commercially promoted in Asia, but its song "Hand Clap" was used as BGM by a Korean dance company and became popular on TikTok, which quickly made it famous internationally, and the song also topped the international pop charts in six major music markets around the world.

　　With this kind of "unintentional", Warner Music naturally pays more attention to the promotion work on TikTok. Arisha A Yadea, senior vice president in charge of digital marketing, revealed that Warner Music launched a series of promotional activities in 2019 and achieved success. The popularity of Disturbed’s song "Hold on to Memories" increased sharply in TikTok, and the number of short videos created for BGM increased by 100 times.

　　In fact, not only Warner Music, but also many overseas music companies and musicians have felt the charm of short video platforms in recent years. According to Billboard, an American music magazine, the executives of RCA Records Company promptly followed up the official version of the new songs after discovering that their artists’ songs became popular in TikTok, and then even released new versions of many old songs according to the preferences of TikTok users.

　　In another report of Billboard in 2019, it was mentioned that the rapper Sueco the Child became popular on TikTok because of the popular song Fast, which was used as BGM by 2.7 million TikTok videos in a short period of time, and also won more than 7 million plays on Spotify, an overseas music platform, and Sueco was favored by Atlantic Records and won a paper contract.

　　Regarding this trend, Billboard revealed that,Now many record companies and music creators try to analyze how to make these songs popular through TikTok at the birth stage of a song.

　　Compared with European and American music practitioners, China musicians and companies feel the charm of short video platforms earlier.

　　In 2017, "Divine Comedy" and "We Are Different" became popular in Aauto Quicker with the help of various secondary creations, and even went all the way to Southeast Asia. The number of MV broadcasts on the Internet exceeded 100 million; "Take You to Travel" appeared in many "Tik Tok Love Stories" as BGM, and then ranked fourth in the 2017 Netease Cloud Music Hot List; "Tencent Entertainment White Paper 2017" shows that in the TOP10 online songs in 2017, half of the songs became popular through short video transmission …

　　Source: Tencent Entertainment White Paper 2017

　　In the following two years, from "Mimeowing Cats" to "Desert Camel", from "Ear Seed" to "Teenager", the hot songs on Aauto Quicker and Tik Tok became the most magical existence on the Internet.

　　Many old songs have even turned red under the drive of two platforms, such as "On Earth" sung by Wang Jianfang in 2014, which became one of the hottest songs in Aauto Quicker in 2017; "Panama", which was created in 2013, became popular because the clip was intercepted as "C-mile C-mile Dance", and the Baidu index soared. Miriam Yeung’s "First Kiss" and other old Cantonese songs first became popular on the short video platform, and then triggered a second creative craze.

　　For musicians and companies, the popularity of songs on platforms such as TikTok is definitely not limited to the short video field. Because short video content is easier to spread on social platforms, many authoritative views believe that the appearance of popular short video content is easier to help music content spread to different platforms, and then gain more "willingness to pay" and audiences outside the circle-This is not only applicable to online songs, but also to traditional music content.

　　According to this logic, many domestic stars, music companies and short video platforms have reached cooperation, which actually takes a fancy to the user breadth and "circle expansion ability" of these platforms.

　　Take Jay Chou and Jewell Music holding hands with Aauto Quicker as an example. In the outside world’s cognition, it seems that Aauto Quicker wants to expand the influence of the platform and attract new users by taking advantage of the momentum of the king of heaven. Recently, many fans in Jay Chou have said that they have registered Aauto Quicker for Jay Chou; On the other hand, the degree of overlap between Aauto Quicker fans and Jay Chou fans is not so high, which also means that Jay Chou can use the platform to reach out to more young users.

　　"The increase of Jay Chou’s fans is not too fast compared with his coffee spot." A person close to Aauto Quicker revealed to Poison Eyes that the first video released by Jay Chou on Aauto Quicker broke 40 million in three hours, but at that time its total number of fans was only 2.6 million, and it took a week to break 10 million."This is good data among stars, but it is not high compared with the number of fans in Jay Chou, which is lower than many people’s initial expectations."

　　This conclusion is not surprising.

　　Tencent Music Entertainment Group conducted a user survey on the four platforms of the whole network in Q1, 2019. The results show that Jay Chou is the most popular singer among users from the post-60s to the post-90s, but the post-00s group prefers Joker Xue. According to the statistics of Ai Media Data Center, as of Q3 2019, the proportion of young users under the age of 24 in Aauto Quicker is close to 48%, which explains why the enthusiasm of Aauto Quicker users for Jay Chou is not as high as expected. In addition, it is worth mentioning that Joker Xue, who is deeply loved by the post-00 generation, is the most popular male artist in Tik Tok.

　　Source: Tencent Music Entertainment Group

　　From this point of view, no matter what the real reason and purpose of the cooperation between Aauto Quicker and Jewell Music is, Aauto Quicker has the opportunity to attract the attention of more users who love Jay Chou; For Jay Chou, with the spread and channel advantages of short video platform, it can also expand its influence among "diversified young users" as stated in Warner Music’s prospectus.

　　As a result, this is likely to be a win-win cooperation.

　　Aauto Quicker and Tik Tok are more than divine comedy.

　　In the face of huge music traffic, short video platforms are obviously not willing to be only one channel.

　　As more and more musicians and companies pay attention to the short video platform, it seems to be a natural thing to support the platform’s own original music. On January 19, 2018, Tik Tok officially launched the original music function; Six days later, on January 25th, Tik Tok launched the "Seeing" music program to support original musicians, which was the first time that Tik Tok supported original musicians.

　　In the middle of the same year, Aauto Quicker launched the "Musician Plan" and announced that it would give musicians a real share of money. Aauto Quicker’s "musician" certification threshold is not high, the official said that as long as the creator has published an original work in Aauto Quicker, he can become an officially certified musician.

　　The investment in the head platform has indeed returned gratifying results.

　　Tik Tok’s "Seeing Music in 2018" project has attracted 14,000 musicians to participate in it in one year, and received more than 80,000 original music works, which has inspired 150 million users to shoot videos with related music and helped tens of thousands of Tik Tok musicians to promote new works. It was in this year that the modern brothers who had been in the army for four years became famous with the help of Tik Tok, and then they had the opportunity to board various variety shows such as Everyday, Golden Melody Fishing and so on.

　　The tilt of the platform in terms of traffic and resources has also pushed singers to focus on the short video platform from another dimension, and more and more Chinese singers have begun to choose the short video platform as a publicity channel. After 2018, Wu Yifan, Lu Han, Tiger Hu, Guo Caijie and other singers have successively publicized and released new songs in Aauto Quicker or Tik Tok, and Wang Leehom even chose Tik Tok as the exclusive launching platform of the single "Nanjing, Nanjing".

　　For this reason, after entering 2019, the competition in the field of music between Tik Tok and Aauto Quicker will become increasingly fierce.

　　First, the two sides chose to overweight their respective musicians’ support plans. Tik Tok announced the "Seeing Music Plan in 2019" in January, adding interactive rules of cover, and customizing the creative content for music in the form of semi-proposition; In the same year, Aauto Quicker announced that it would jointly launch the "2019 Music Wildfire Plan" with QQ Music, Cool Dog Music, Cool Me Music and National K Songs to support musicians from the aspects of traffic, promotion and realization.

　　"2019 Music Primordial Plan" site

　　"TikTok itself is not a music promotion product, but in the process of users creating and spreading short videos, it has a very significant impact on the promotion of music." In 2019, the person in charge of ByteDance Music Cooperation told Bloomberg Businessweek that in overseas markets, TikTok has also launched plans to support independent musicians in Japan and South Korea, and intends to cooperate with record companies around the world to promote distribution.

　　Another battlefield is the struggle for copyright. For the growing short video platform, it is obviously not enough to rely solely on the song supply of its original musicians. If we lose the right to use part of the trump card copyright, the short video platform is equivalent to cooking without rice. Therefore, the competition between Tik Tok and Aauto Quicker for the copyright owner of the head is becoming more and more fierce.

　　According to media reports, Aauto Quicker and Tencent Music Entertainment Group have reached an in-depth cooperation in copyright. Tencent’s 35 million genuine songs have not only been docked with Aauto Quicker and entered its BGM music library, but also Aauto Quicker’s Aauto Quicker Extreme Edition, Station A, Fast Shadow and Sweet Camera can be used. At the same time, according to 36kr news, Tik Tok and Tencent Music Entertainment Group have reached a music licensing cooperation at the end of 2019.

　　In such a competitive situation, Jay Chou holding hands with Aauto Quicker may just be the beginning of deep cooperation between top singers and short video platforms. According to Poison Eye, although in the evaluation of short video platform, there are few legendary top singers like Jay Chou in the whole industry, on the whole, the platform will continue to introduce some influential top singers and launch more in-depth music project cooperation.

　　In the near future, there is still much room for imagination in the music business on short video platforms, such as online Live.

　　The impact of the epidemic has accelerated the development of online performances, and also enabled the short video platform to open up the chain from music announcement, interaction to online performances. By the end of April, Tik Tok had hosted more than 80 live DOULive broadcasts, in which singers such as Greeny, Wilber Pan, Ar Fi and ELLA participated. Aauto Quicker also co-planned several online concerts with UCCA Ullens Center for Contemporary Art and National Centre for the Performing Arts.

　　In the eyes of many insiders, short video has become an indispensable position in the music industry. On the one hand, users have the opportunity to deeply participate in the process of song consumption, resulting in a large number of secondary creative content including cover, gesture dance, dance, performance and so on; On the other hand, the platform also helps the original songs to be strongly exposed, and to some extent alleviates the situation that the online hot songs "songs are not hot".

　　In addition, the short video platform has reconstructed the whole music ecology, a large number of music companies have risen, and various online hot songs have emerged one after another. Now, there have been many companies that specialize in making divine comedy for the two platforms.

　　The music story among content companies, musicians, broadcast platforms and short video platforms may just begin.

　　References:

　　Tiktok is rewriting how hits get made Source: Billboard

　　The Japanese personal computer market, which has been silent for many years, has suddenly caught fire recently.

　　BCN, a professional research company, conducted a survey on POS data of major home appliance stores and online stores in Japan, and found that the computer market has been booming for a long time. In the first week of April, the Japanese PC market showed a year-on-year growth rate of 109.0%, which climbed to 145.1% in the second week and rose to 164.7% again in the third week, showing an amazing growth trend.

　　The reason behind this is that the epidemic continues to spread in Japan. Japanese primary and secondary schools were closed in early March. After the state of emergency was implemented in April, the government repeatedly called on enterprises to expand the proportion of home office workers. In many families, couples and children stayed Stay Home together, working and studying online. To this end, many families urgently acquire computers suitable for office use.

　　As early as 1997, the working form of home office appeared in Japan. In order to enable families raising children to take care of both childcare and work, the Japanese government has been committed to improving diversified work systems such as home office. There is a company called CASTER in Japan, and more than 700 employees implement a thorough home office system. The company has no office space, and employees are scattered all over Japan and never meet each other at all.

　　However, from a global perspective, the proportion of home office in Japan is not too high. A survey of home office in Japan from March 13th to April 13th showed that only 18% of Japanese office workers worked at home during the epidemic. This is the lowest proportion among the 26 respondents of the British survey company. This shows from another angle that the hardware and software of home office in Japan are not mature and have great room for development.

　　This epidemic has made the Japanese home office system work quickly. More and more enterprises begin to work remotely by holding video conferences and other means, and use online business systems instead of business trips. Followed by the rapid growth of telecommuting related software development business, including various attendance management tools, video conferencing tools, business communication tools, task management tools, virtual office tools and so on.

　　Not only that, all kinds of household goods manufacturers also took the opportunity to launch online activities and compete for marketing. The most obvious thing is that the number of food delivery brothers shuttled on the street has increased significantly. Many high-end restaurants have changed to lunch after stopping the in-house food business, and they have set up stalls at the door and distributed them to nearby merchants and households. Didi Japan has also provided food delivery service in Osaka since April.

　　According to an investigation by NKB, an advertising agency, during the epidemic, home-based measures not only promoted food sales, but also significantly increased the sales of kitchen equipment, furniture, sports equipment and books, especially the contrarian growth of the game and video industries.

　　According to the survey of Criteo, an online advertising agency, the sales of sportswear, training clothes, pajamas and other casual clothes have increased significantly in recent weeks. Due to the restriction of going out, the time at home has increased, and consumers will give priority to buying comfortable clothes.

　　The sudden surge of home office has also spawned a large number of home improvement needs, and the home improvement industry has ushered in business opportunities. Since March, Hometech, a home improvement company, has launched the theme of "Workspace" renovation in official website to show customers various renovation schemes and cases. With the development of epidemic situation, the demand for setting up home delivery box without receiving express delivery in person, transforming touch-free home control equipment and updating antibacterial wallpaper has also increased greatly.

　　After the chain fitness club Dongji Sports Oasis Company was forced to close the gym, it increased the online marketing of its own "fitness furniture", and its sales in March doubled from the previous month. The biggest feature of the company’s "fitness furniture" is that it can be used as furniture at ordinary times and become fitness equipment when exercising.

　　With the extension of the state of emergency, home office and other measures tend to be long-term, and consumers stop snapping up after finding that the supply of materials is sufficient, and instead start chasing the fun of home life. According to statistics, the sales of snacks and snacks, as well as dumplings and spring rolls, have all increased significantly in the near future.

　　This epidemic has also promoted the development of online diagnosis and treatment in Japan. The Ministry of Health, Labor and Welfare revised relevant regulations in April, relaxing the restrictions on the scope of patients and diseases applicable to online diagnosis and treatment. (Le Shaoyan)

Yang Ziqiong confirmed his attendance at the China-US Entertainment Industry Summit.

1905 movie network news October 6th — The Southern California Branch of the Asia Society announced that it will hold the China-US Entertainment Industry Summit on Tuesday, October 30, 2018. This summit is the ninth year of this benchmark activity, and it is also an important milestone in Sino-US cultural and entertainment industry cooperation.

　

The honored guests at this summit include Ms. Yang Ziqiong, Mr. Kevin Tsujihara, Chairman and CEO of Warner Bros. Entertainment, and Ms. Elizabeth Daley, Dean and Professor of Art College of the University of Southern California. Speakers at the summit included Jon Turtletaub, director of the film The Meg, Jiang Wei, CEO of Legendary Oriental Film, and Albert Cheng, chief operating officer and co-head of the television business of Amazon Pictures.

　

Ms. Janet Yang, President of the China-US Cultural and Entertainment Industry Summit and a member of Academy of Motion Picture Arts and Sciences, praised the winners as leaders with global influence.

　

Janet Yang praised: "Ziqiong’s iconic position is well known, but in Crazy Rich Asians, she once again surpassed herself with her Oscar-level acting skills." Warner Bros released the film Crazy Rich Asians in August. "Looking back on 2018, there is no doubt that this year is called the year when Asians and Asian Americans changed the rules of the game, because of Kevin Tsujihara and Warner Bros.," she continued, "and Dean Elizabeth Daley has steadily and excellently established a solid network of talents in the film industry of China and the University of Southern California."

　

Yang Ziqiong Crazy Rich Asians stills

Ms Yang Ziqiong will be commended for her outstanding achievements as an actress, producer and screenwriter. Her remarkable achievements in performing arts have created her extraordinary international influence, covering Hong Kong, Hollywood and China. Through numerous film works Crouching Tiger, Hidden Dragon, 007: Tomorrow’s Empire, Memoirs of a Geisha and the popular Hollywood movie Crazy Rich Asians, she has won the love of global audiences and fans.

Mr. Kevin Tsujihara will be commended for his outstanding vision and leadership. At Warner Bros., he took innovation as the driving force to keep the company in the leading position in the dynamic global market, and advocated diversity and inclusiveness. In his two new achievements: the film Crazy Rich Asians has a far-reaching impact on Asian and Asian American filmmakers and is regarded as a masterpiece with watershed significance; Co-production The Meg is by far the most successful Chinese-American co-production film.

Kevin Tsujihara, Chairman and CEO of Warner Bros. Entertainment

Elizabeth Daley will be recognized as a pioneer in the field of education. During more than 25 years as dean, she established the world’s top film academy through her commitment to diversity and global education. Under the numerous international initiatives of Dean Daley, the Academy of Film Arts of the University of Southern California has established academic cooperative relations with many universities in China for more than ten years.

　Elizabeth Daley, Dean and Professor of Art College, University of Southern California, USA

Elizabeth Daley said: "On behalf of the Academy of Film Arts of the University of Southern California, I thank the Asia Society for this honor. At the Academy of Film Arts of the University of Southern California, we have a student group, which reflects the global nature of our industry. We cooperate with film projects in China, where students regularly shoot projects. The professional cooperation between Chinese and American companies in film, television and interactive entertainment can be traced back to our classrooms. Our industry is cooperating in a meaningful way, and we are proud to be a part of it. "

　

The summit in 2018 is based on the excellent heritage of Asia Society, which brings together the most important executives, producers, investors and creative professionals in Hollywood and China as always. Based on the China-US Film Summit Forum, this session was renamed as the China-US Entertainment Industry Summit to reflect the evolution of Sino-US business relations and the digital transformation of the industry. In addition to movies and TV, this year’s summit will discuss topics such as streaming media, games and online markets, ranging from short videos to many story ideas.

　

Janet Yang said: "I am proud to be the chairman of our ninth summit, with so many outstanding winners and speakers joining us, and we will have more new big coffees. This will be the best summit we have ever had."

　

High-level speakers at this summit include:

Jiang Wei, general manager of Wanda Film and Television, CEO of Legendary Oriental Film.

Albert Cheng, Amazon Pictures, Chief Operating Officer and Co-Head of Television.

Kevin Lin, Twitch, co-founder

Jon Turteltaub, director of the film The Meg

Jin Yimeng is a famous actor, screenwriter and director.

Yan Erwei, co-producer of film The Meg, executive director of Riggs Communication.

John Penotti, president of SK Global, film producer in Crazy Rich Asians.

Mike Ellis, President and Managing Director of Asia Pacific Region, Motion Picture Association of America.

Gao Qunyao, CEO of Beijing Yuntu Times Film Technology Company.

Spencer Baumgarten, director of ICM Partners Brokerage Company.

Chantal Nong, vice president of Warner Bros. DC Film

David Unger, Artist International Group, CEO

　　Writing online novels to earn milk powder money, thinking that he wrote social novels rather than officialdom novels, has been transferred to the vice chairman of the Federation of Literary and Art Circles.

　　Text/Figure Guangzhou Daily reporter Zhang Dan

　　Zhang Bing, 46, stood in front of the reporter, glowing with the brilliance of a mature man.

　　From 2010 to 2012, for three consecutive years, under the pen name "Xiaoqiao Laoshu", he won the list of rich writers through royalties of more than one million yuan per year. In 2010 and 2011, Hou Weidong’s Notes on Officialdom was selected into the China Book Power List selected by Guangzhou Daily twice. In 2012, Notes on Hou Weidong Officialdom won the Bronze Award of the West Lake Type Literature Biennial Award jointly selected by Zhejiang Writers Association and China Literature and Art Newspaper.

　　Zhang Bing modestly told the Guangzhou Daily reporter that he was not even an "official", but a "petty official" at best. He prefers to call his novels "social novels" rather than "officialdom novels".

　　Recently, Zhang Bing is rushing around Beijing and other major cities for his new book "The Past of Bazhou". At this time, his identity is a best-selling novel writer on the Internet. And his other little-known identity is a place class cadre. Zhang Bing used to be a member and deputy director of the Municipal Garden Administration Bureau of Yongchuan District, Chongqing, and now he is a member and vice chairman of the local Federation of Literary and Art Circles.

　　On famous novels

　　Struggle is the hero’s way to success.

　　Guangzhou Daily: You are famous for Notes of Hou Weidong Officialdom. What do you think of this novel?

　　Zhang Bing: The so-called officialdom novels are classified for the purpose of sales. In essence, I feel that I am only writing a social novel. Just because the protagonist is a civil servant, the name of the novel is called "Official Notes". In fact, the characters involved in the novel are all kinds of people, including farmers, entrepreneurs, pyramid schemes and all professions.

　　Guangzhou Daily: Was there a similar novel on the Internet at that time?

　　Zhang Bing: No. At that time, many of the online "officialdom novels" were written in the way of crossing. For example, the author crossed back into the officialdom and used his later knowledge to change his fate. This is the mainstream. The novel I wrote is a purely documentary theme, without any trace of fantasy. To put it more professionally, there is no "golden finger" in the novel that changes the protagonist’s fate, and struggle is his way to success.

　　Guangzhou Daily: It is called a must-read novel for civil servants, even a "textbook". What do you think?

　　Zhang Bing: I think it’s not just a textbook for civil servants, but a textbook for all young people. Because all "shopping malls", "officialdom" and other industries have the same cultural genes, the same ideas and methods of doing things, but each has its own geographical and industrial characteristics. It solves the problems that young people encounter when they enter the job, and these problems are common.

　　On novel creation

　　It’s time to change.

　　Guangzhou Daily: There have been media reports before that you originally wrote online novels to earn money for children’s milk powder?

　　Zhang Bing: Yes. After graduating from college, my wife was assigned to Beibei District, and I was assigned to Yongchuan District. There was a two-hour drive between them. Because of the separation between the two places, she resigned and came to my side, but she lost money in business and was pregnant with a child. I was working in a government office, and my monthly salary was only 13,400 yuan. There was a child who was eating milk powder, and his wife was breastfeeding, so she couldn’t go out to work. What should I do with this income?

　　I just want to make money legally. At that time, I saw that a novel website advertised that an online writer could earn one million yuan a year writing novels, so I moved my mind to write online novels. This money is unimaginable in government agencies.

　　Guangzhou Daily: What office were you working in?

　　Zhang Bing: I was in the Political and Legal Committee, and then I went to the Bureau of Landscape Architecture. Before that, I also stayed at the grassroots level.

　　Guangzhou Daily: How much can you earn every month by writing online novels?

　　Zhang Bing: At that time, I was still at work, and I couldn’t guarantee to update my novels every day, so I didn’t subscribe much, but I still got three or four thousand yuan a month. This is much higher than my salary. I was late in writing novels, and I was older. I was 35 years old. I have never worked in writing before, but I have come into contact with a lot of people and things, and I have a certain life experience, which has become my advantage.

　　In addition, my writing experience is consistent with the development of online novels. I entered from the development stage of novel websites, when there were subscriptions online, and novels could be supported by online fees. Since then, the novel website has entered the capital stage. After a large amount of capital enters, it is accompanied by IP fever.

　　Guangzhou Daily: What was the theme of your first novel?

　　Zhang Bing: The first novel is a travel novel, which is called "Yellow Sand Wears Golden Armor in Hundreds of Battles". Later, I found that although time-travel novels were not my specialty, they were still rated as one of the more representative time-travel novels in those years.

　　The novel I wrote was in a relatively cold dynasty, and people’s understanding of this history in the late Tang Dynasty and the early Song Dynasty was not high.

　　On the Novel’s "Big Sale"

　　It’s true, not a "trick"

　　Guangzhou Daily: When did Hou Weidong’s Notes on Officialdom become popular?

　　Zhang Bing: After I wrote Notes on Hou Weidong Officialdom for a year and a half, I found that this novel has become popular. At that time, it was 2010, and the search engine would publish the search list of online novels, and "Hou Weidong" had already ranked in the top ten. It is actually a novel that changes the fate of the protagonist. Changing the fate is a problem facing many young people. If you want to survive, you must change your destiny.

　　Guangzhou Daily: Your brushwork is still very delicate.

　　Zhang Bing: My mother is a Chinese teacher. When we were young, the most annoying thing she said was that no matter where we went to play, she would definitely say, "Watch carefully and write a diary when you come back." At that time, I hated this sentence most, which made us have no fun.

　　But in retrospect, diary writing at that time still played a certain role in later novel creation.

　　Guangzhou Daily: Why do you think your novels stand out among many online novels?

　　Zhang Bing: True.

　　Because I have rich grassroots experience, the stories I write are those things that happened at the grassroots level. Everyone likes it because it is true. I didn’t judge it. I just told it out, which is relatively objective.

　　My book is about the changes of the times and the fate of characters. Therefore, I have always denied that this is an "official novel". It is about an era, but the character is a civil servant.

　　Many of the things I wrote are "officials" and can’t reach "officials". Many people read my novels, and they must feel the fate of the characters before they like them. Everyone is very supportive of my "entrepreneurship"

　　On Cultural "Matrix"

　　This is the limitation of every author.

　　Guangzhou Daily: When did you go to college?

　　Zhang Bing: In 1992, so the background of all the protagonists in my novels was in the early 1990s. At that time, it happened to be my youth, and it was the time when my work began. Every author has certain limitations in time and space, which cannot be avoided.

　　In other words, every author has a "matrix" of writing, which is composed of time and space, and is both a "matrix" and a limitation. Every author has his favorite place and time. If the author can completely transcend the place and time, he must be a great writer, which is rare.

　　It should be said that "Bashu" is my cultural "matrix".

　　Guangzhou Daily: When you first joined the civil service, was it what you imagined?

　　Zhang Bing: My father works in a prison. I know that it is impossible for a civil servant to make a fortune. What I am thinking about is that I can change my family’s situation by legal and proper means and with my own ability. I thought of writing in my spare time. Fortunately, I succeeded as soon as I wrote it.

　　Guangzhou Daily: If you write "Hou Weidong" now, will you still be able to achieve the success of the past?

　　Zhang Bing: This is not a question of the times, but a question of people. After so many years, I can’t write the same works as at that time. It may be better or worse than at that time. If the writing is the same, in this era, I think the work will still be successful. The gene of culture goes deep into people’s bone marrow, and people may not realize it themselves.

　　Guangzhou Daily: Do you always write after you get home from work?

　　Zhang Bing: All of them. I spend all my spare time writing. I don’t play cards, dance, sing, smoke or keep mistresses. I have no time. My spare time life is writing life.

　　Guangzhou Daily: Did the unit know that you were writing a novel?

　　Zhang Bing: I didn’t know that before. But in 2010, I was on the list of rich writers, and the unit knew.

　　On the Transfer of Literary Federation

　　I volunteered to go there.

　　Guangzhou Daily: Does it affect you if the company knows that you write novels?

　　Zhang Bing: It doesn’t have much impact. Now it is a pluralistic society, and people are already very inclusive. They are more appreciative of my "entrepreneurship" and won’t think I am eccentric.

　　Guangzhou Daily: What is the reason why you transferred from the deputy director of the Bureau of Landscape Architecture to the Federation of Literary and Art Circles?

　　Zhang Bing: I went to the Federation of Literary and Art Circles to be a member of the leading group, vice chairman, and also a deputy division level, which is a level tone. This is my decision to combine my personal wishes with organizational needs.

　　In fact, the main reason for the transfer is that I applied for it myself. Because in the functional department, things are too complicated, which takes up a lot of my time. Personally, I feel that I am a very mediocre deputy director, but as an author who specializes in writing novels in Bayu area, I am excellent. I think I should be put in a place of greater value.

　　Cctv newsThe Central Meteorological Observatory issued a blue warning of cold wave on the morning of March 10th. Due to the influence of cold wave, it is estimated that the temperature in most areas of central and eastern China will drop by 6 ~ 10℃ from 10th to 12th, and the temperature in Inner Mongolia, North China, Huanghuai and eastern Jianghuai will drop by 12℃, partially exceeding 16℃. There are 4 ~ 6 winds and 7 ~ 9 gusts in the above areas, and 6 ~ 8 winds and 9~11 gusts in most offshore areas of China.

　　The live monitoring shows that the temperature in North China and Huanghuai has risen rapidly in the daytime recently. Yesterday, the highest temperature in Shahe, Hebei Province reached 32.1℃, ranking first in the national meteorological observatory. At the same time, Zhengzhou (30.8℃) and Shijiazhuang (30.3℃) are also the first northern capital cities to break through 30℃ this year.

　　Meteorologists reminded that before the arrival of the cold wave, the effect of "warming before the front" in the central and eastern regions was very obvious. Today, during the day, the temperature in some areas of Hebei, Shandong and Henan may still exceed the 30 C mark, but with the arrival of the weekend, the strong cooling will quickly cover most areas north of South China, especially the maximum temperature will drop sharply; The lowest temperature in this cold wave occurred on the morning of 13th, and the lowest temperature line of 0℃ will be located in the south of Shaanxi, the west of Henan, the south of Hebei and Tianjin, and the lowest temperature in the east of Shandong and the northeast of Jiangsu will also reach about 0℃. Please ask the public to add clothes in time and take good measures to prevent cold and keep warm.

　　In addition to strong winds and cooling, there will be dusty weather in the northwest and north China today and tomorrow. The Central Meteorological Observatory continued to issue a blue warning of sandstorms on the morning of the 10th. Today, from day to night, some areas in eastern and southern Xinjiang, western Gansu, most of Inner Mongolia, Ningxia, north-central Shaanxi, Shanxi, north-central Hebei, Beijing and other places have sand or floating dust weather, and some areas in central Inner Mongolia have sandstorms.

　　In addition, there will be obvious snowfall and local blizzard in the northwest of Heilongjiang and northeast of Inner Mongolia; There is rainy weather in most parts of the south, and the cumulative rainfall in some parts of the south of the Yangtze River can exceed 50 mm. Please pay close attention to the weather forecast and early warning information released by the local meteorological department, and pay attention to prevent the adverse effects of slippery roads and icing caused by rain and snow on traffic.