Recently, Xiaohongshu published the "Brand Partner Platform Upgrade Instructions" online, which set higher requirements for the number of fans and monthly exposure of bloggers. KOL (bloggers) who do not meet the requirements will be disqualified as brand partners. In this regard, Qu Fang, founder of Xiaohongshu, said that the new regulations are to ensure the quality of content rather than cleaning KOL. E-commerce experts have tricks to recruit consumers and identify "brushing" goods.

　　Yangzi Evening News/Yangyan Reporter Fan Xiaolin Intern Zhu Menghan

　　Little Red Book New Rules: 12 points for traffic fraud

　　Recently, some media reported that the industrial chain of writing, brushing, and improving the search ranking of the little red book notes surfaced, so that your notes of "planting grass" may not come from the personal experience of real users, but are "fabricated" by professional writers according to the needs of businesses. Qu Fang, the founder of Xiaohongshu, said that the behavior of black production and brushing reported in the article is the object that Xiaohongshu has been severely cracked down on, and Xiaohongshu has reported such incidents to the police. It is reported that from January to March this year, Xiaohongshu’s anti-cheating technical team handled 1.38 million illegal accounts, 380,000 cheating accounts and 1.21 million cheating notes, and has cooperated with the police investigation to crack many cases of brushing. On May 15th, a new regulation was put forward on Xiaohongshu Online: KOL (blogger) who needs more than 5,000 fans and an average monthly exposure of more than 10,000 can be qualified as a brand partner, and KOL who takes orders in violation of regulations, fails to mark advertisements and makes false notes on traffic will be directly deducted 12 points and terminated. The purpose is to raise the threshold, cancel the low-quality KOL posting qualification, and ensure the high-quality platform content.

　　Content fraud, blindfolded by "planting grass"

　　According to the monitoring of the network economy and society, in addition to Xiaohongshu, many e-commerce platforms such as Taobao, Meituan, Renren, Xiaomi, etc. are frequently exposed to brushing behaviors and brushing platforms such as handshake network and baby brushing network. In this regard, Cao Lei, director of the Research Center of NetEconomy-E-Commerce, believes that the brush industry has always existed, just like the brush list and the Weibo Water Army, where there is interest, there is a drive. Fang Chaoqiang, a Beijing Yingke (Hangzhou) law firm, said that information called sharing but actually promoting soft articles can be identified as Internet advertisements. The merchant who entrusts to publish advertisements is the advertiser, and the main body of the publishing account is the advertising agent and publisher. According to the regulations, they all need to be responsible for the authenticity of advertisements, and at the same time, the advertising identity of soft texts should be marked so that consumers can clearly distinguish them as advertisements. Violators, the administrative department may impose an administrative penalty of less than 100 thousand. False brushing behavior will reduce the evaluation of the authenticity of Xiaohongshu data, which is actually an infringement and damage to Xiaohongshu’s business model. Meng Huixin, assistant analyst of the Legal Rights Department of the Research Center of NetEconomy-E-Commerce, said that brushing, deleting bad reviews, false evaluation and other behaviors not only disrupted the normal trading order of the e-commerce industry, but also damaged consumers’ right to know and cast a shadow over "planting grass". In accordance with the relevant provisions of the Anti-Unfair Competition Law, helping others to swipe their bills, speculate on letters, delete bad reviews and fictitious transactions will also be severely punished.

　　How to identify "brush quantity" and "brush praise" goods?

　　Any false data is a great harm to those who truly respect the rules of the game and do their best to be e-commerce practitioners. So, how should consumers guard against it? Yao Jianfang, an analyst at the Legal Rights Department of the E-Commerce Research Center, reminds consumers that buyers can identify sellers who have the behavior of "brushing" and "brushing praise" in online shopping in the following ways: First, look at the store’s rating and establishment date. Generally speaking, a store with a long establishment time will have a better reputation; The second is to look at the ratio of the number of evaluations to the number of transactions. The number of transactions is huge, but the number of evaluations is very small. This situation is usually caused by the large amount of returns; The third is to look at the content of praise. If you look at all the comments, they are all "good", and most of them are brushed out; The fourth is to look at the photos and bad reviews. Praise will be fraudulent, but consumers who complain maliciously are a minority after all, so the reference value of bad reviews is higher than praise.

　　Economic Daily-China Economic Net Wuzhen November 8 (Reporter Wang Wanying, Yang Xiufeng) The 5th world internet conference was held in Wuzhen, Zhejiang Province from November 7 to 9. The reporter came to the "Light of the Internet" Expo held in the same period and found many novel and interesting "black technologies". Let’s take a look with the reporter’s lens.

　　Meet another self

　　At this conference, there are many high-tech products that combine big data processing, face recognition and feature retrieval.

　　Finding someone who looks similar to himself in the vast sea of people is like looking for a needle in a haystack. On the Aauto Quicker booth, the reporter experienced the feeling of finding another self once. Standing in front of the camera, after counting down for 3 seconds, the photo he just took and a person who looks very similar to himself appeared on the left and right screens respectively. Wang Yuying/photo

　　Ignoring the eye of the city, it integrates advanced technologies of face recognition, portrait comparison, human body recognition and video structuring, and initially provides intelligent retrieval and upgrade for the public security video surveillance system. As long as the audience approaches the camera range, they can identify information such as gender and age. Wang Yuying/photo

　　"After identification, your voiceprint is 95% similar to the voice of Fu Cha Rong in Story of Yanxi Palace. Its voice is charming, and its person is gentle, supple and lovely." In the experience project of "voiceprint recognition" of Tongdun Technology Co., Ltd., the reporter tried to read a passage according to the prompt of the system. According to the recording, the system automatically analyzed the most matching degree between the reporter’s voiceprint and Fucha’s voice, and also analyzed the characteristics of the voice in detail. "Yang Xiufeng/photo

　　Standing in front of the "Changed Xiaowei" body fat detection machine, users can know how obese they are, which index exceeds the standard and how much it exceeds the standard through facial scanning and background big data calculation … … At the same time, this cool machine will make corresponding health analysis according to the measurement results, provide users with intuitive health risk assessment in time, and improve everyone’s attention to physical health. Yang Xiufeng/photo

　　Internet conference turns into "auto show" in seconds.

　　Automotive black technologies such as driverless cars and wireless charging cars have appeared in the Internet conference, which once made the audience mistakenly think that they came to the auto show.

　　This Baidu driverless car is the driverless car "Apollon" officially mass-produced at the second Baidu AI Developers Conference on July 4 this year. The reporter learned that the "Apollon" body is 4.3 meters long and 2 meters wide, with 8 seats and 14 people (including 6 stations). Using pure electric power system, the top speed can reach 120 kilometers per hour, and it can travel about 100 kilometers when fully charged. Wang Yuying/photo

　　BMW booth, a 5-Series plug-in hybrid vehicle supporting wireless charging, attracted the attention of many viewers. Just drive the car on the black wireless charging base, and you can start the charging mode immediately. During the charging process, you can also use the mobile App to remotely control and view the charging situation. According to BMW’s relevant personnel, "this should be the world’s first wireless charging vehicle, which can be filled in 4 hours." Wang Yuying/photo

　

　　Intelligent walkers’ unmanned road sweeper "Woxiaobai" can realize intelligent functions such as automatic obstacle avoidance, autonomous tracking, fixed-point start and stop, and autonomous sweeping. Operators can monitor the unmanned road sweeper safely in the duty room. Wang Yuying/photo

　　Nezha Auto’s new concept new energy vehicle under Hezhong New Energy has a solid sense of design technology. Wang Yuying/photo

　　Remote transmission technology intelligent shopping cart "small follower", you can follow the "owner" to run. It is understood that each "minivan" can carry 30kg, which is widely used in delivery services such as baggage handling in high-speed railway station airport and supermarket shopping guide, and can also be independently charged by solar energy when used outdoors, saving energy and protecting the environment. Wang Yuying/photo

　　Online Education homework help demonstrated geography teaching through AR, and related contents such as meteorological phenomena, hydrological environment, universe and planets were displayed after the reality was enhanced, which was very interesting and shocking. Yang Xiufeng/photo

　　There is new news from Xiaomi Automobile, which has received much attention!

　　On the 15th, the Ministry of Industry and Information Technology released the list of "Announcement of Road Motor Vehicle Manufacturers and Products" (the 377th batch), and Xiaomi Automobile was among them. Xiaomi Auto also boarded the hot search in Weibo, which attracted attention.

　　"Xiaomi" Car Debut

　　BYD and Contemporary Amperex Technology Co., Limited "supply power"

　　The announcement shows that there are two Xiaomi brand pure electric cars in the list, the models are BJ7000MBEVA1 and BJ7000MBEVR2, and the company name is Beijing Automotive Group Off-road Vehicle Co., Ltd. This also means that Beiqi off-road vehicle company has become the OEM of Xiaomi Automobile. Beiqi off-road vehicle company is a wholly-owned subsidiary of Beijing Automobile Group Co., Ltd., and the actual controller is Beijing SASAC.

　　The biggest difference between the two models is the power. The former has a peak motor power of 275KW or a high-performance version, while the latter has a peak motor power of 220KW. Correspondingly, the power batteries used by the two are also different. The former uses Contemporary Amperex Technology Co., Limited ternary lithium battery, while the latter uses lithium iron phosphate battery produced by Xiangyang Foday battery, which belongs to BYD.

　　According to the car-making process, enterprises need to obtain the approval of the motor vehicle project approved by the National Development and Reform Commission, and the motor vehicle of the Ministry of Industry and Information Technology can only have the qualification of automobile production after being granted the "double license". The listing in the declaration catalogue of the Ministry of Industry and Information Technology also means that Xiaomi Automobile has obtained the "birth certificate".

　　Invest 10 billion dollars to build a car in 10 years.

　　Officially listed in the first half of next year

　　On October 25th, Lei Jun, founder, chairman and CEO of Xiaomi Group, revealed in Weibo that Xiaomi Automobile is progressing smoothly and will be officially listed in the first half of 2024.

　　Another source said that Xiaomi Automobile will start mass production next month (December) and go on sale in the first year of 2024 (February).

　　On March 30, 2021, Lei Jun announced that Xiaomi had officially entered the smart electric vehicle market. He said that 10 billion US dollars will be invested in the next 10 years, with an initial investment of 10 billion RMB. On September 1, 2021, Xiaomi Automobile Co., Ltd. was incorporated with a registered capital of 10 billion yuan.

　　Since Lei Jun announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi’s car have been receiving much attention. Previously, some insiders of Xiaomi Automobile said that in the research, production, supply and sales, Xiaomi Automobile will use its previous experience in the ICT industry to greatly improve its operational efficiency.

　　CCTV News:Since July, a number of new policies and regulations have been implemented. Let’s take a look.

　　Central adjustment of endowment insurance fund

　

　　On July 1st, China officially implemented the central adjustment system of endowment insurance funds. Prior to this, the basic old-age insurance for enterprise employees in China was coordinated at the provincial level, and the income and expenditure and balance of each coordinated area were very unbalanced. The implementation of the central adjustment system of endowment insurance funds can increase the overall anti-risk ability of the endowment insurance system and make the timely and full payment of pensions in various places more secure.　

　　Import tariffs on daily necessities have been greatly reduced.　

　

　　From July 1st, the import tariffs on consumer goods will be lowered to a large extent. The average import tariff rate of clothing, shoes, hats, kitchens and sports and fitness products decreased from 15.9% to 7.1%; The average import tariff rate of household appliances such as washing machines and refrigerators was reduced from 20.5% to 8%; The average import tariff rate of processed foods such as aquaculture, fishing aquatic products and mineral water decreased from 15.2% to 6.9%; The average import tariff rate of washing products, cosmetics such as skin care and hairdressing, and some medical and health products decreased from 8.4% to 2.9%. The downward adjustment is basically above 50%.

　　Import tariffs on automobiles have been considerably reduced.　

　

　　From July 1st, China will reduce the import tariffs on automobiles considerably. Reduce the tariffs on automobiles with tax rates of 25% and 20% respectively to 15%; Reduce the tariffs on auto parts with tax rates of 8%, 10%, 15%, 20% and 25% to 6%.

　　The maximum discount for railway fare readjustment is 6.5%.

　　Three months after the last map adjustment, the railway department will implement the train diagram adjustment in the second phase of this year from July 1, and at the same time, from July 5, optimize the published fares of some high-speed trains, with a maximum discount of 6.5 fold. Compared with the current situation, the adjusted executive fare has generally increased and decreased.

　　Mobile phone traffic roaming will be cancelled.

　

　　China Mobile, China Unicom and China Telecom announced that the roaming fee (excluding the traffic from Hong Kong, Macao and Taiwan) will be cancelled from July 1st, and the traffic of mobile phone users in the province will be upgraded to domestic traffic, and the mobile phone traffic will no longer be divided into provincial, provincial/local and national. Since the "long-distance" call fee was completely abolished in September last year, there will be no difference in the main fees generated by the use of mobile phone numbers in all parts of the country (except Hong Kong, Macao and Taiwan) except the difference in attribution.

　　Fees for higher education degree certification are cancelled.

　　From July 1st, China will completely cancel the fees for domestic higher education degree certification services. In the next step, the Ministry of Education will vigorously promote the electronic inquiry authentication service to better meet the social needs such as data inquiry of domestic higher education degree certificates.

　　The central bank will targeted cuts to required reserve ratios by 0.5 percentage points.　

　　From July 5, the central bank will reduce the RMB deposit reserve ratio of large state-owned commercial banks, joint-stock commercial banks, postal savings banks, city commercial banks, non-county rural commercial banks and foreign banks by 0.5 percentage points, further promote the marketization and legalization of "debt-to-equity swaps" and increase support for small and micro enterprises.

　　Foreign investment access list is smaller and more open.

　

　　From July 28, a series of restrictions on foreign investment in banking, securities, automobile manufacturing, power grid construction, railway trunk road network construction and chain gas station construction will be lifted. The National Development and Reform Commission and the Ministry of Commerce recently released the negative list of foreign investment access in 2018, and launched a new round of opening-up measures in 22 fields including finance, infrastructure, transportation and trade circulation.　

catalogs:115955; contentid:12180249; publishdate:2023-12-27; Author: Ji Shuang; file:1703637034667-4d765ec4-d74a-449c-9b81-7ab71b2e690d; source:29; From: Global Times; timestamp:2023-12-27
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