In order to implement People’s Republic of China (PRC) Environmental Protection Law and Beijing Water Pollution Prevention Work Plan, and improve the public’s right to know the water quality information of domestic drinking water, the city will publish the water quality status of municipal centralized domestic drinking water (drinking water source, factory water and urban peripheral water) in Beijing every quarter from 2016.

　　I. Monitoring situation

　　(1) Monitoring points

　　1. Drinking water sources

　　In the first quarter of 2024, the city monitored five municipal centralized drinking water sources, including two surface water sources (Miyun Reservoir and South-to-North Water Transfer Project) and three groundwater sources (Haidian garden village, Chaoyang Huajiadi and Mihuaishun).

　　2. Water from waterworks

　　In the first quarter of 2024, the water quality of 19 urban waterworks was monitored.

　　3. Urban peripheral water

　　In the first quarter of 2024, 117 urban peripheral water monitoring points were set up for municipal centralized drinking water.

　　(2) Monitoring items

　　1. Drinking water sources

　　For surface water sources, the basic items in Table 1 (23 items except chemical oxygen demand), supplementary items in Table 2 (5 items) and optimized specific items in Table 3 (33 items) in the Environmental Quality Standard for Surface Water (GB 3838-2002) are tested every month, with a total of 61 indicators, and all 109 indicators are tested once a year.

　　Groundwater sources are tested for 39 conventional indicators in the Groundwater Quality Standard (GB/T 14848-2017) every month, and all 93 indicators are tested once a year.

　　2. Water from waterworks

　　The monitoring project is in accordance with the Hygienic Standard for Drinking Water (GB? 5749-2022), 43 routine indexes are tested for the factory water of each waterworks every month, all 97 indexes are tested for the factory water of surface waterworks every six months, and all 97 indexes are tested for the factory water of underground waterworks every year to ensure the safety of the factory water quality.

　　3. Urban peripheral water

　　The monitoring project is in accordance with the Hygienic Standard for Drinking Water (GB? 5749-2022), the routine indicators of urban peripheral water monitoring water samples were tested.

　　(3) Evaluation criteria and methods

　　1. Drinking water sources

　　According to Environmental Quality Standard for Surface Water (GB 3838-2002), the surface water source was evaluated by single factor evaluation method. When each index meets the requirements of the corresponding standards, the water quality is considered qualified.

　　According to the Groundwater Quality Standard (GB/T 14848-2017), the groundwater source is evaluated by single factor evaluation method. When each index meets the requirements of the corresponding standards, the water quality is considered qualified.

　　2. Water from waterworks

　　The factory water of waterworks is in accordance with Hygienic Standard for Drinking Water (GB? 5749-2022), using single factor evaluation method to evaluate. When each index meets the requirements of the corresponding standards, it is considered that the effluent quality of the water plant is qualified.

　　3. Urban peripheral water

　　Urban peripheral water according to the "sanitary standard for drinking water" (GB? 5749-2022) to evaluate the monitoring water samples, and give health tips for unqualified indicators according to the degree of harm to human health.

　　Second, the evaluation results

　　(A) the quality of drinking water sources

　　In the first quarter of 2024, the water quality of 2 surface water sources and 3 groundwater sources all reached the standard, with a compliance rate of 100.0%.

　　(2) Water quality of waterworks

　　In the first quarter of 2024, the water quality of 19 waterworks was all qualified, and the compliance rate was 100.0%.

　　(3) The quality of the terminal water

　　In the first quarter of 2024, 351 water samples were detected in 117 municipal centralized drinking water city peripheral water quality monitoring points, and the qualified rate was 100.0%.

　　See Table 1- Table 3 for the evaluation results.

When Leshan, the "happy hometown of Sichuanese", has become a city in online celebrity, Sichuanese have already quietly avoided the crowd and happily moved to the city next door to Leshan.

Sandwiched between Leshan and Chengdu, it has contracted the world’s largest kimchi production base and is also the first city of Sichuan cuisine in China.

But what is more well known here is Su Shi’s hometown as a "gourmet KOL".

It is Meishan.

If Leshan makes you happy and forget to return, then when you arrive at Meishan, the unique aura of mountains and rivers is so good that you can smile. It is the back garden that Sichuanese want to hide most.

△ Meishan, a low-key food town. /vision china

The most aura city in Sichuan.

Su Shi has touched its light.

People often use "eyes like eyes, eyebrows like spring mountains" to describe beauty, and it is not an exaggeration to use it to describe Meishan. The city of Meishan, just the place name, has made people think.

Some people say that it is named after Emei Mountain; It is also said that Chengdu, a land of abundance, is proud of Meishan and lives in the south. The mountain shape here is ups and downs, and it looks like a clear eyebrow from afar, hence the name "Meishan"; Others said that it originated from Su Dongpo. It is said that some people saw his eyebrows as hills, which is in harmony with the sky, so they suggested that the county magistrate be renamed "Meishan".

Either way, Meishan is naturally endowed with poetic aura.

△ The aura of Meishan is leisurely and visible. /tuchong creativity

It is said that the "Dongpo flavor" of this city is very strong, and it seems that traces of Dongpo can be seen everywhere in Meishan.

The central city of Meishan is called Dongpo District. Sansu Temple and Sansu Museum named after Dongpo are the city landmarks of Meishan. Visit a park and you can also see Sumu Park, Su Xun Park and Su Causeway Park. Walking down the street, you can also see Sansu Avenue, Dongpo Avenue, Dongpo Bamboo Garden, Dongpo Primary School, Qingying Road, which is named after Sansu or his poems, and Xizi Street, which wants to compare the West Lake to the West.

△ Meishan is full of "Dongpo flavor". /vision china

It seems that Su Dongpo is the largest IP in Meishan, which has injected an open-minded and rich soul of literati into the city, but if you know Meishan, you will find that it is the natural aura of the city that gave birth to such a first romantic figure.

This place has been a famous "hometown of scholars" since the Song Dynasty. Lu You once praised Meishan: "It is a wonderful place to be pregnant and beautiful, and it is a city of poetry and books for thousands of years."

The aura of Meishan is hidden in the "bamboo" that can be seen everywhere in this city.

Qingshen County, Meishan City is known as the "hometown of bamboo weaving art in China". Whenever it comes, Meishan City is full of lush city and green pine and bamboo. For example, Sansu Temple, a landmark in the city, is a garden pattern of "two branches of bamboo and three branches of water". The most unique style in the temple is bamboo, with vast lakes and ponds, bamboo trees, towering trees and pavilions.

Bamboo nurtures people’s spirit. Dongpo has a famous saying: "It is better to eat without meat than to live without bamboo. No meat makes people thin, and no bamboo makes people vulgar. " Bamboo forest endows Sansu Temple with ethereal and distant artistic conception, and also reflects the spirituality of Meishan.

△ "Bamboo" is the soul of Meishan. /vision china

"Wawu is cold and snowy after spring, and Emei is green and rainy." Su Shi praised the two sacred mountains in his heart-Emei Mountain and Wawu Mountain.

Because of the administrative division, Emei Mountain was assigned to Leshan City, but in Hongya County of Meishan City, Wawu Mountain, which is also known as "the second best in Sichuan" with Emei Mountain, is also located. Although it is not as famous as Mount Emei, Wawu Mountain has more immortal and independent spirits.

△ "Asia’s first table mountain" Wawushan. /vision china

It is the second largest flat-topped table mountain in the world, and it is rectangular from any angle, like a tiled roof, so it enjoys the reputation of "the first table mountain in Asia" and "the dining table of God".

Here all the year round is in response to God’s care: you can enjoy the azalea sea in spring, the majestic waterfalls in summer, the red leaves in autumn, and the snow fairy tale in winter.

△ Wawushan magnificent waterfall. /vision china

In Hongya County, there is also a secret place forgotten by time. Many people call it "Little Cambodia" in Sichuan, and it is Caoyu Beach.

When you come to the upper reaches of Qingyi River, you can see the Alsophila spinulosa Gorge, which stretches for 6 kilometers. The peaks in the gorge turn back to the water, and the green Alsophila spinulosa trees are all over Shan Ye, reflecting on the green water. In the jungle, there is a pagoda forest dug and built with natural rocks, and 108 pagodas constitute the ancient and quiet "Thousand Pagodas Buddha Country".

△ Caoyu Beach, Sichuan "Little Kampuchea". /tuchong creativity

The ancient meaning of Meishan does not stop there. If the same ancient town makes you a little bored, Liujiang ancient town in Meishan may be an exception. Backed by Emei Mountain, Wawu Mountain, Houjiashan Mountain and Yuping Mountain, Yangcun River and Huaxi River pass through the town, and the geography with one side backed by mountains and three sides surrounded by water adds charm to it.

This is an ancient town with a history of more than 800 years. The Diaojiao Building in western Sichuan, Zengjiayuan, an ancient plank road close to the river, a century-old residential street, Guanyin, the world’s largest sleeping goddess, and 108 thousand-year-old trees all make the story of Liujiang ancient town rich. It is no wonder that film and television dramas such as "Heroes Who Are Unknown" and "Plot Against" all use it as a shooting location.

When night falls, if it happens to be drizzling, listening to the rain in the dim lights of the ancient town and living with water on your pillow, you may be able to understand what is called "misty rain and Liujiang River".

△ misty rain Liujiang is in Meishan. /tuchong creativity

Chuan Chu di yi cheng

Soak in your eyes.

Everyone knows that Su Dongpo loves to eat and knows how to eat. This gene is nothing more than being immersed in Meishan for a long time.

It is said that Chengdu, every small town in Sichuan is very "rolled" in the food industry, and every small shop is so delicious that people can’t take their legs. Even so, Meishan still makes a circle by its own unique charm-the first city of kimchi in China, and also the hometown of Sichuan chefs.

△ The first kimchi city in China, in Meishan. /tuchong creativity

Sichuan cuisine is very popular now, but many people don’t know that "the bone of Sichuan cuisine" is Dongpo kimchi. In Meishan, almost every household can produce their own kimchi jar, and kimchi is an indicator to test local folk cooking.

You can see the local people grow vegetables, pick them, and then store them by soaking. This production process has evolved from appetizers to seasonings and side dishes.

You can also visit the only kimchi museum in the country in Meishan, and its production skills can be traced back to the Shang Dynasty. It is even more legendary that Su Dongpo spent his schooling with a bowl of rice, a dish of salt and a bowl of pickled radish.

△ The first kimchi city in China, in Meishan.

There are many traditional cuisines in Meishan, and the most well-known one is Dongpo cuisine, such as Dongpo elbow, Dongpo fish, Dongpo cake, Dongpo sausage and Dongpo preserved eggs.

△ The cuisine named after a person is only Dongpo cuisine.

Nowadays, in Jiangsu, Zhejiang and Hubei provinces, you can eat Dongpo elbow, which has undergone continuous integration and innovation, and the Dongpo elbow in Meishan is their most traditional female parent, with a strong local flavor, glutinous and crisp. Meishan people eat elbows, and they are used to matching several sour and refreshing pickles, which can not only relieve boredom but also increase the level of flavor.

△ Meishan’s Dongpo elbow douban has a strong flavor.

Not just elbows, you can always find the most traditional flavor of Sichuan food in Meishan.

For example, the most common bean paste in Sichuan home cooking is also the specialty of Meishan people. Sichuanese often say that kimchi is the root of Sichuan cuisine, while watercress is the soul of Sichuan cuisine. There are many kinds of bean paste in Sichuan. Chen Xiaoqing’s team visited for a long time when filming "Flavor World 2", and finally chose to shoot in Meishan because there are the most traditional bean paste making techniques here.

Another example is "Mawangzi", one of the most popular Sichuan restaurants in Chengdu. The founder Ma Shiheng started his business selling blood in Meishan. Meishan-style Maoxuewang is just spicy, and pays attention to reasonable color and meat collocation. In addition to the traditional spicy taste, there is white bean soup with fat intestines and blood, and the fragrance is not greasy.

△ Mawangzi plays a variety of flavors with blood.

After more than 90 years of precipitation, this store has already walked out of Meishan, but for many Meishan people, Mawangzi represents not Chengdu Michelin, but an old shop that will be patronized from generation to generation.

As the traditional cuisine of Leshan is well known, Leshan sweet-skinned duck has also stepped out of Sichuan and Sichuan to let more people know. However, the sweet-skinned duck also has a contempt chain in the local area. If it is in Meishan, the Leshan version of the sweet-skinned duck can’t be sold at all. The most authentic accent of the local people is called "Braised Duck Nest".

Especially in pengshan county, Meishan, there are the most traditional "oil-scalded sweet-skinned ducks", most of which are hidden in old shops that have not been mass-produced. Compared with Leshan’s sweet-skinned ducks, Meishan’s sweet-skinned ducks are crispy in skin and softer in meat, with the most balanced sweetness, salty taste and braised taste.

△ Compared with Leshan version of sweet-skinned duck, Pengshan version is more primitive.

Of course, when Sichuanese come to Meishan, they want to find the ancient flavor most, and they have to nominate Danling frozen cake. Although these cakes wrapped in corn bud leaves are ugly, they are from Meishan people and even Sichuan people from snacks to big taste buds.

Danling people use indica rice, soybean and glutinous rice as raw materials to grind them into pulp, naturally ferment them in a jar without yeast, then wrap the prepared rice pulp with corn bracts and steam it in a steamer. This ancient production technique can be traced back to the Tang Dynasty. In the old twelfth lunar month, every household in Danling steamed frozen cakes. The frozen cake steamed from each corn bract leaves is soft and waxy, and the entrance is sweet.

There is a saying in Meishan that "the old mother’s jelly tastes long". For everyone in Meishan, the ordinary jelly bears their attachment to their homeland.

△ Danling frozen cake, the childhood memories of every Meishan person.

Meishan is the youngest city in Sichuan. Before that, it was a county under Leshan until it was established in 2000. But everyone who knows Meishan knows that it has a history of about 2300 years of state and county organizational system.

It is also officially certified as "the hometown of Sichuan chefs in China". According to incomplete statistics, there are as many as 45,000 catering employees in Meishan, and at least one Meishan-born chef works there in every city above the prefecture level.

These Sichuan chefs have taken root in a foreign land, making Meishan cuisine praised by people all over the country.

When Sichuan cuisine goes to the world and Dongpo cuisine forms a unique category of Sichuan cuisine, Meishan people behind it are trying to interpret the cultural essence of Sichuan cuisine with the most traditional craftsmanship and the earliest flavor, and also give back to this aura and rich homeland.

Zhou Zhiruo/Wen

▼

Original title: "The place with the highest density of Sichuan chefs is delicious."

Read the original text

　　Cctv newsAccording to central weather bureau news, following the generation of Typhoon No.6 "Fireworks" this year, the tropical depression in the South China Sea was strengthened to Typhoon No.7 this year at 8: 00 am on July 19 (tropical storm level; Chinese name: Chapaka; English name: Cempaka；; Name source: Malaysia; Name meaning: a plant famous for its fragrant flowers.

　　At 8 o’clock, the Chapaka center is located on the sea about 175 kilometers southeast of Yangjiang City, Guangdong Province, and the maximum wind force near the center is 8 (18 m/s). It is expected that its intensity will gradually increase, and it will land on the southern coast of Guangdong from the night of 20th to the early morning of 21st (tropical storm level or strong tropical storm level, 8-10, 20-25m/s); It is also possible to wander around the sea surface in the central and western Guangdong, and then move to the northeast. Affected by this, there will be strong wind and rain in central and southern Guangdong and coastal areas. Please pay close attention to the nearby weather information in time and take relevant preventive measures.

　　This year’s No.6 typhoon "Fireworks" is stronger than yesterday, and continues to move to the north-north direction, and its intensity is gradually strengthened, and the strongest can reach typhoon level or strong typhoon level (40-48 m/s, 13-15); On the 21st, it moved into the East China Sea, and then gradually approached the coast of Fujian and Zhejiang. Because of the uncertainty of its future moving path and intensity, the Central Meteorological Observatory will pay close attention to its trend and provide the public with forecast and early warning information in time.

Yichexun According to the mediaIt is reported that after Xiaomi Auto SU7 went on sale, some consumers complained on the rights protection platform that the car deposit of 5,000 yuan could not be refunded.

Some netizens posted on the social platform: "I grabbed the first Xiaomi car at 10 o’clock, mistakenly locked the configuration, clicked the button outside the order, and the prompt button didn’t obviously tell me not to return it." Some netizens said that "the configuration lock button of Xiaomi car didn’t have a second prompt, and I didn’t know that 5 thousand could not be returned until I accidentally touched it."

In response, Xiaomi responded that there is no reason to refund the deposit within 7 days. After more than 7 days, the vehicle configuration will be automatically locked, and consumers can also actively lock the configuration in advance. Once the order is locked, the vehicle will enter the production stage, the configuration can no longer be modified, and the deposit will not be refunded. In addition, the original version of the existing car configuration has been locked, and consumers will lock the order after paying a deposit of 20,000 yuan.

The first model of Xiaomi, SU7, was officially launched last night. According to official data, the car broke through 10,000 in 4 minutes, 20,000 in 7 minutes and 50,000 in 27 minutes, and the data has not been updated yet. In addition, last night, a poster of "SU7 broke through 90,000 sets in 81 minutes" was circulated on the Internet, and Wang Hua, general manager of Xiaomi’s public relations department, made a fake.

Special feature of 1905 film network "We invited the media to watch the film yesterday, and this afternoon, they all came to ask if we had tickets."

This is what a staff member told us at a movie-watching event held in Beijing on the evening of February 25th. At noon that day, this film about a working-class white and black musician touring the southern United States, which has long discriminated against blacks, just won the Oscar for best picture.

At 6 o’clock in the evening, at least four halls will show this newly-released award-winning work. The cinema is crowded.

At about 9 o’clock, after the screening of the three halls ended, there were still audiences with Green Book’s movie tickets. After this screening, Green Book will be officially released on March 1st, just four days after this year’s Oscar ceremony.

It can be called the most synchronized time for China audience and Oscar-winning movies in recent ten years.

One of the reasons for the rapid release is that Alibaba Pictures participated in the film last year. But forAlibaba Pictures, as a listed company, its president Zhang Wei said it is inconvenient to disclose the specific amount or proportion of the investment.

Zhang Wei said that introducing Green Book to China is a challenge:

"This film is not a commercial film that sells well in the traditional sense, and the racial theme has never been on the big screen in China. Last year, the film about NASA black female scientists received a very good response overseas, and it didn’t go to the China cinema line. There is also a film produced by our participant media company, which is also the theme of black whites. The story he told about black whites in a specific era has never been on the big screen in China."

Although it is a rare imported film theme in China. However, after the Oscar ceremony, the pre-sale in Green Book has reached 1.62 million, and the proportion of pre-arranged films is 19.7%.

In addition to the awards, Gao Xiaosong, as the representative of investors and the chairman of Ali Entertainment Strategy Committee, appeared on the red carpet of the Oscars on the day of Weibo. He took a selfie of himself on the red carpet, and took a photo with Green Book screenwriter and producer, Nick Willenger, the son of the hero Tony Willenger.

In the past day alone, the screening ratio in Green Book increased to 22.6% on the evening of 26th. On the first day of its release on March 1st, the number of pre-screening sessions in China exceeded 20,000, and the pre-sales exceeded 2 million.

Although this achievement is a little "stingy" compared with the Spring Festival stalls and Hollywood blockbusters, it is a pre-sale achievement with the remaining temperature and the same day’s release.

What is even more sensational than winning the prize is that Ma Yun appeared at the movie-watching ceremony on the evening of February 25th.

During the day’s activities, the media were only told that besides Alibaba Pictures’s top management, there were also mysterious guests coming. Near the start of the event, Xiao Dianjun learned that Ma Yun was going to make an appearance, but it was unknown whether he would open the platform for Green Book.

The movie-watching ceremony full of guests is like a big gathering of Ma Yun and his friends. Lenovo CEO Liu Chuanzhi, Softbank Asia President Yan Yan and actor Jing Tian all came to the scene to support the film.

Finally, Ma Yun, who watched Green Book three times, stood up and said something like this: "A good movie is not made of money, and it doesn’t have to have an earth-shattering story. It can be as touching as it seems dull."

China film practitioners should return to their true love of movies and pay more attention to the social significance behind them, instead of being trapped by the fame and fortune brought by movies. Ma Yun said that if these can be done, then "China movies are not far from the Oscars."

Zhang Wei defines Green Book as a "word-of-mouth film", which is the impulse of the audience to share after watching it.

She told Xiao Dianjun that Green Book had been shown in the cinema since November last year in the United States. Therefore, I hope that relying on word of mouth can make the film stay in the cinema in China for a long time.

In the United States, many film critics thought it was a "tailor-made" film for the award season at the beginning of its release. Zhang Wei revealed that due to the influence of awards on film arrangement,After watching the film, the decision-makers of the film industry decided that the release date in the mainland was the first weekend after the Oscar awards.

Has this decision predicted that Green Book will swim to the end in the award season?

For this consideration, Zhang Wei did not respond positively, but borrowed a sentence: "There is still a dream, what if it comes true?" She said: "There is another sentence because I believe, all see, and these two sentences are especially applicable to this film. Some things really have to dare to think and have a goal. "

But Alibaba Pictures’s Green Light Committee was surprisingly unanimous in its decision to invest in the film.

The so-called green light Committee is a decision-making meeting of senior executives of film companies for investment, budget approval, from development stage to main photography stage.

Zhang Wei told Xiao Dianjun,The members of the green light Committee made a decision to participate in the film one night after watching it in the fastest time.

She revealed that after the members of the Committee saw Green Book, no one predicted the box office: "This film is very interesting. Sometimes when a film is taken out, everyone will discuss it. After watching this film, the Green Light Committee was surprisingly unanimous. No one said what the box office estimate was, and everyone said that the story was too good to go."

By the end of 2019, three of the nine best Oscar films born in 2010 have been shown to the audience on the mainland big screen. But nine years ago, the audience couldn’t feel the charm of the Oscar for best film on the screen as quickly as they do now.

After winning the prize in 2011,After a lapse of one year, it was released in China on February 24th, 2012, with a box office of 6.28 million.

In 2012, he won the prize. The film was released in the mainland at the end of the same year, which was two months shorter than the interval of The King’s Speech. The Artist entered the mainland cinema in the form of a buyout film.It is understood that the copyright fee in that year was about 3.7 million yuan, but the box office was only 4.17 million.

The reason why these two films were cold in the mainland market was that the mainland cinemas at that time preferred Hollywood special effects blockbusters — — It is the era when 3D is revived and people scramble to enter the cinema — — It is that the interval between the award-winning time and the release schedule is too long. Oscar fever has passed, the target audience has lost, and the best release time has long passed.

Since 2012, the Oscar for Best Film has been out of the mainland’s commercial cinemas. After winning the best film in 2018, it was quickly released in the mainland on March 16 of that year, and the time interval from winning the prize to the release was only 10 days. The speed is a miracle.

This film, which is extremely small in subject matter and expression form, finally got 100 million box office.Is there an award bonus in this? We can do the math.

The winner of three awards was released in September 2017, focusing on war and big scenes, with 339 million yuan, and the box office was even lower than its previous performance in the mainland. At this time, the audience still doesn’t know whether the film will be affirmed by the Oscar.

As a historical biopic, it also locked in the mainland cinema before the Oscar. After the release on December 1, 2017, although the reputation was good, the box office was only 37.313 million.

It was released in the mainland three days before the 2018 Academy Awards. As a film that is not traditionally loved by mainland audiences from the main creation to the story, Three Billboards Outside Ebbing, Missouri only relies on the release of the Art Association, with a final income of 64.99 million.

Secondly, the weekend box office was almost the same as the first weekend, just in the middle of the Oscar.

Further exploration, in 2015, it was released in the mainland five months after winning the Oscar for best adapted screenplay and being nominated for best film.The box office still reached 52.557 million.

At the 88th Oscar in 2016, Leonardo DiCaprio finally won the Best Actor, while the film that helped him realize his dream won two awards: Best Director and Best Photography.

The award was presented on February 28th, and was released in the Mainland on March 18th, with a box office of 377 million.I have to say that with the popularity of the Oscars, art cinema, which originally seemed to be "not selling well", had a higher box office.

This shows that,Winning the Oscar, especially the awards of performance, director and best film, has played a lot of bonus effects on the distribution and box office of movies in the mainland.

It was only released after a lapse of one year in the past, and now it is almost synchronized with the award ceremony. Naturally, China’s participation in the international film market is getting higher and higher.

Taking Green Book as an example, Alibaba Pictures made a decision to participate in the voting in 2018. Zhang Wei, president of Alibaba Pictures, revealed that the rapid filing of films is also related to Huaxia Film Company:

"Because there is a set of procedures for China film import, our most hopeful schedule is the first weekend after the Oscar awards. All things need to be planned for all processes in this industry to be realized. He didn’t happen to win the Oscar award by accident, but happened to be on this weekend, which requires a lot of mutual cooperation. I am especially grateful to Mr. Fu of Huaxia, because I showed it to Mr. Fu while showing it to the Green Light Committee. Because he is very senior, and many other imported films cooperate with Huaxia, I hope he will turn it off for me, and he also watched the film quickly. "

The reason why Alibaba Pictures was able to enter the game saved by Hollywood was related to the company behind Green Book.Green Book’s major producers are DreamWorks and Participant Media, both of which are inextricably linked with Spielberg’s company Amperin.

Unlike the film "Tale of Water", which was directly handed over to the six big Hollywood companies for global distribution, Green Book chose the way of finding distribution partners in each region. In the United States, it was handed over to Universal Pictures. One of the partners in China is Alibaba Pictures.

Zhang Wei introduced this strategy to us, saying:

"In the distribution system of Amperin, the United States is doing it globally, and overseas distribution has found the strongest local partner, which is also based on his understanding of the film industry. When he reorganized Amperin in 2015, he set aside an investment share for a China partner, and he especially set aside all the rights of China from the global arrangement. He said that I believe that the best partner is a local company, instead of giving it to a global company for film promotion in China. What’s more important is to find a local grounding partner. This is the strategy he set at the beginning. This is very difficult because you have to have a certain strategic plan and be very persistent. "

Apart from Green Book, the Oscar movies that have been able to enter China quickly in recent years are more or less related to China Capital.

Revenant was jointly produced by Aofei Film. It has reached a monthly cooperation with New Regent Entertainment, the production company of revenant, with a total investment of no more than 60 million, and shared the global box office of these three films according to the contribution ratio.

Bai Jie, head of the revenant project of Aofei Film, revealed in an interview that the company had already participated in the script creation stage of revenant, and had long known that Leonardo was the star, and the whole cooperation process was very smooth.

For another example, behind it is the cooperation intention reached between Dianguang Media and Lionsgate Films.

On January 28th, 2015, Dianguang Media signed a cooperation agreement with Lionsgate Film (Summit Entertainment) to jointly invest $1.5 billion in the production and development of film projects in the next three years, while Dianguang Media Film invested no more than 25% in a single film, which was also the largest content cooperation project in the history of mainland films at that time.

China Capital’s recent attention at the Academy Awards has even reachedIn the short film broadcast at the 2018 awards ceremony, the logo of China Wanda also appeared.

It can be predicted that there will be more and more China capital behind the Oscar films in the future.

From the emergence of such Chinese filmmakers in the early years, and now as the driving force of movies, China elements have participated in the Oscar games in a new form.

As for the cliche "China’s bid for the Olympics", let’s not forget that the Oscar is just an American award.

Its understanding of China and even Asian films is very clear in this year’s mourning session:In the time of a song, among the filmmakers’ faces that flashed by, the only Asian filmmakers were Zou Wenhuai, who founded Jiahe Film, and Gao Tianxun, the director of Japanese animation studio Ghibli.

　　During the two sessions of the National People’s Congress this year, General Secretary of the Supreme Leader pointed out when attending the deliberation of the Jiangsu delegation: "Perfect implementation ‘ Two unwavering ’ The institutional mechanism supports the development and growth of the private economy and private enterprises, and stimulates the endogenous motivation and innovation vitality of various business entities. "

　　Business entities are the main participants in China’s economic activities, the main providers of employment opportunities and the main promoters of technological progress. Focusing on "stimulating the vitality of various business entities", this year’s "Government Work Report" has deployed a series of key tasks: in-depth implementation of the reform and upgrading of state-owned enterprises, and full implementation of the opinions and supporting measures to promote the development and growth of the private economy … … The policy continued to be strengthened, and the business entities were full of horsepower.

　　"Continue to focus on innovation, dare to do it and dare to vote." Wang Chuanfu, Chairman and President of BYD Co., Ltd., introduced that this year, BYD made great efforts in vehicle intelligence and accelerated the efficient integration of electrification and intelligence of new energy vehicles.

　　"Policies boost confidence and plan development with peace of mind." Lu Qian, vice president of Aauto Quicker Science and Technology Co., Ltd. said that the total transaction volume of e-commerce commodities in Aauto Quicker has exceeded one trillion yuan, and we should better grasp the new opportunities of digital consumption in the future.

　　"Make long-term strategic planning and actively participate in international competition." Quan Gang, president of Beijing Stone Century Technology Co., Ltd. said that smart products such as sweepers are deeply loved by overseas consumers and will continue to expand overseas markets.

　　Macro-policy space is wide, helping enterprises to tide over difficulties and grow steadily.

　　General Secretary of the Supreme Leader pointed out: "There should be more policies that are conducive to stable expectations, steady growth and stable employment."

　　Since the beginning of this year, the market demand has continued to recover, and business entities have felt the continuous policy temperature while perceiving the market heat.

　　The "Government Work Report" puts forward: "Implement the structural tax reduction and fee reduction policy and focus on supporting scientific and technological innovation and manufacturing development." "The cost of promoting comprehensive social financing has declined steadily." "Optimize supporting measures such as financing credit enhancement, risk sharing and information sharing to better meet the financing needs of small and medium-sized enterprises."

　　Fiscal policy improves quality and efficiency, allowing enterprises to go into battle lightly.

　　Enjoy R&D expenses plus deduction of about 11.96 million yuan; Enjoy the preferential enterprise income tax policy, and reduce the tax by 15,622,600 yuan … … In March, Pan Yifeng, general manager of Guangzhou Zhongke Yuntu Intelligent Technology Co., Ltd. received a list of taxes and fees sent by Yuexiu District Taxation Bureau of Guangzhou City, State Taxation Administration of The People’s Republic of China. "We will invest the tax relief funds in the research and development of UAV application systems and install smarter drones. ‘ Brain ’ 。”

　　Last year, China’s new tax and fee concessions exceeded 2.2 trillion yuan. "There are many preferential tax and fee policies with wide coverage and long duration, which warms people’s hearts and boosts confidence." He Yang, deputy dean of the School of Finance and Taxation of the Central University of Finance and Economics, said that this year’s policy focuses on key areas and key links, which is conducive to further promoting high-quality development.

　　Monetary policy is accurate and effective, sowing "timely rain" for enterprises.

　　Yan Mingji, the head of Zhejiang Yuhuan Mingji Metal Material Co., Ltd., recently got a loan of 1.5 million yuan. "Corporate funds were once difficult to turn around. Without collateral and guarantors, it was not easy to get a loan." Yan Mingji said.

　　The staff of Yuhuan Yongxing Village Bank came to solve the problem and cooperated with Taizhou Xinbao Fund Financing Guarantee Co., Ltd., focusing on solving the problem of insufficient credit of non-loan households and finding a guarantor for the enterprise. Yan Mingji, who got the working capital, soon accepted a big order of 5 million yuan.

　　The People’s Bank of China lowered the RRR by 0.5 percentage point, and lowered the interest rate of refinancing and rediscounting for supporting agriculture by 0.25 percentage point & HELIP; … This year, the monetary policy continued to play the dual functions of aggregate and structure, providing sufficient funds and living water for the development of business entities, while accurately drip irrigation for small and medium-sized enterprises.

　　All kinds of policies work together in the same direction to help enterprises seek development.

　　Recently, Dezhou Taiding New Materials Technology Co., Ltd. has had frequent good news: 200,000 yuan of subsidy for job stabilization "arrived in seconds" and 2 million yuan of incentive funds for enterprise scale improvement "came to the door" … … "Shandong Pingyuan County People’s Social Security Bureau, Industry and Information Bureau and Examination and Approval Service Bureau jointly sent policies to provide combined support." Wang Lianshui, chairman of the company, said.

　　The Government Work Report proposes to "enhance the consistency of macro-policy orientation" and "strengthen the coordination and cooperation of fiscal, monetary, employment, industrial, regional, scientific and technological, environmental protection and other policies". With the implementation of the policy document evaluation mechanism, the synergy of various policies has been significantly improved, and more business entities have felt the overlapping effectiveness of policies.

　　"This year, some new measures will be taken to optimize the reserves. These incremental measures and stock policies will be superimposed to protect the stable operation of the economy." Kang Yi, Party Secretary and Director of the National Bureau of Statistics, said that at present, China’s government debt level and inflation rate are both low, so there are conditions and space for implementing macro policies.

　　There are many dividends in reform and opening up, and the business environment continues to be optimized.

　　General Secretary of the Supreme Leader pointed out: "To promote Chinese modernization, we must further comprehensively deepen reform and opening up, constantly liberate and develop social productive forces, and liberate and enhance social vitality."

　　The basic system of market economy has been continuously improved, the construction of a unified national market has been accelerated, and the layout of the Pilot Free Trade Zone has been optimized … … Since the beginning of the year, all localities and departments have continued to deepen reform and opening up, removing "fences" and cultivating "soil" to stimulate the vitality of various business entities with greater efforts.

　　The Government Work Report puts forward: "State-owned enterprises, private enterprises and foreign-funded enterprises are all important forces in modernization. We should constantly improve and implement ‘ Two unwavering ’ The system and mechanism create a good environment for fair competition and competitive development for enterprises of all types of ownership. "

　　Deepen the reform of state-owned enterprises and let them dare to do it.

　　On March 2nd, the first nuclear fuel loading of Unit 4 of CGNPC Fangchenggang Nuclear Power Station in Guangxi coastal Beibu Gulf was successful, and it entered the commissioning stage with nuclear power.

　　"The domestic and intelligent nuclear power construction goes hand in hand, and we pioneered the modular hoisting technology of nuclear island steel lining of nuclear power plant to fill the domestic technical gap." Liu Tianjun, Secretary of the Party Committee and Chairman of the Nuclear Power Construction Branch of China Construction Second Bureau, introduced that China Construction Second Bureau deepened the scientific research organization mode such as "horse racing mechanism" and "unveiling the list" and enhanced its core competitiveness by accelerating original technical research.

　　This year, the deepening and upgrading of the reform of state-owned enterprises has been carried out in depth, and deepening reforms have been carried out in optimizing the allocation of resources, improving institutional mechanisms, and improving institutional guarantees, encouraging state-owned enterprises to focus on the "big country" and focus on the needs of the country and be a "pillar".

　　Strengthen fair competition and let private enterprises dare to break in.

　　Nearly 300 workers race against time for construction, and welding sparks echo the sound of steel cutting. Recently, the construction site of stem cell research and development center of Sanjiang Holding Group Co., Ltd. in Xiaoshan District, Hangzhou, Zhejiang Province is in full swing.

　　"The project is expected to be put into use in September." Sun Guoxiang, the chairman of the company, said that the whole process from land bidding, auction and auction to project construction was open and transparent. Xiaoshan District fully gave private enterprises equal opportunities to participate, and also provided one-stop services such as deputy agency to press the "acceleration button" for project construction.

　　The fair competition review regulations have been accelerated, the anti-unfair competition law has been accelerated, and the national key private investment project library has been continuously enriched … … Liu Sushe, deputy director of the National Development and Reform Commission, said that as of February 29 this year, there were 1,612 projects attracting private capital, with a total investment of more than 2 trillion yuan. "With the implementation of the series of policies, private investment increased by 0.4% from January to February, and the growth rate turned from negative to positive, showing a good development trend."

　　Open wider to the outside world and let foreign companies dare to invest.

　　Walking into the filling workshop of Yihai Kerry (Qingdao) Food Industrial Park, a Singaporean enterprise located in jiaozhou city, Shandong Province, the fragrance was everywhere, and sesame oil and peanut oil were squeezed and filled off the assembly line in an orderly manner.

　　"From the initial planned investment of 300 million US dollars to the current investment of 1.8 billion US dollars in three phases." Xu Yongjun, general manager of Yihai Kerry (Qingdao) Food Industrial Park, said that JIAOZHOU has provided a series of preferential policies in international logistics, modern trade and two-way investment, which gives enterprises the confidence to continuously increase capital and expand production. At present, the second phase of the project has started.

　　Reasonably reduce the negative list of foreign investment access, and expand the list of industries and foreign investment projects that encourage foreign investment … … In March, the "Action Plan for Firmly Promoting High-level Opening-up and Greater Attraction and Utilization of Foreign Capital" was issued, and the door was opened wider and wider. In the first two months of this year, 7160 foreign-invested enterprises were newly established nationwide, up 34.9% year-on-year. Foreign-invested enterprises expressed their confidence in developing in China with practical actions.

　　Breaking barriers and filling shortcomings, the reform and opening-up dividend continued to be released, and the business entities were promoted to improve quality and expand capacity. In 2023, the number of newly established business entities in China reached 32.727 million, a year-on-year increase of 12.6%, of which "four new economies" enterprises accounted for 39.4%.

　　High-quality development is full of vitality and accelerate the development of new quality productivity.

　　From January to February this year, investment in high-tech industries increased by 9.4% year-on-year, and investment in technological transformation of manufacturing industry increased by 15.1%. All kinds of business entities use the policy red envelope to run on the new track with high quality development.

　　In March, General Secretary of the Supreme Leader pointed out during his inspection in Hunan: "Strengthen the dominant position of scientific and technological innovation of enterprises, promote the deep integration of capital chain and talent chain in innovation chain industrial chain, and accelerate the transformation of scientific and technological achievements into real productive forces."

　　The "Government Work Report" puts forward: "Vigorously promote the construction of a modern industrial system and accelerate the development of new quality productive forces."

　　March towards "new" and the industry will grow sturdily in the future.

　　"You have a new routine check task." Wearing the 5G industrial AR smart glasses developed by Hangzhou Lingban Technology Co., Ltd., nuclear power workers can query the structure and operation and maintenance records of the equipment to be inspected in real time, and complete the spot inspection through gestures.

　　Yuhang District, Hangzhou, where Lingban Technology is located, is accelerating the construction of an artificial intelligence town. By providing various research and development platforms and entrepreneurial policies, it supports the growth of more than 1,000 innovative projects in the fields of artificial intelligence and quantum information.

　　Improve financial and taxation support policies and guide local governments to set up special funds for future industries … … At the beginning of this year, seven departments, including the Ministry of Industry and Information Technology, issued opinions to jointly lay out future industries and plant fertile soil for innovation.

　　Climb to "high" and accelerate the upgrading of traditional formats.

　　Using the digital factory integrated application system, the production of Shandong Haitun CNC Equipment Co., Ltd. has taken on a new look. "The production efficiency under the traditional mode is close to the limit, and the expansion of workers and the increase of shifts have little effect." Ding Xingkuan, the person in charge of the company, said that now the company’s 15 businesses are intelligent, the order delivery rate has increased by 50%, and the production efficiency has increased by 40%.

　　Vigorously promote the transformation of enterprises’ intelligence from digital to network, cultivate and promote the application of new models and new scenes in the traditional manufacturing field … … With the help of policies, traditional industries have taken advantage of the "number" and driven the "cloud" butterfly change. More than 400 national-level intelligent manufacturing demonstration factories, more than 10,000 provincial-level digital workshops and intelligent factories have sprung up, and the modern industrial system has been accelerated.

　　Going "green", there is a broad space for low-carbon development.

　　Entering Zhejiang Jingyuan Optoelectronic Technology Co., Ltd., more than 100 workers are busy in more than 200 production lines in the factory building; Outside the factory building, the staff of State Grid Ningbo Power Supply Company are expanding transformers for the enterprise to undertake the rapid growth of photovoltaic production capacity.

　　"The orders received this year have been scheduled for 2026." Hu Xiaogang, the company’s manufacturing director, said that the company has just obtained a project loan of more than 5 million yuan in pv ribbon, and will start to increase production at full capacity.

　　New quality productivity itself is green productivity. The fiscal, taxation, financial and investment policies and related market mechanisms supporting green development have been continuously improved, and the green development momentum in various places is more sufficient: Jiangsu explores the construction of a zero-carbon factory, Hubei actively develops the green smart ship industry, and Anhui strengthens the promotion of new energy vehicles … …

　　This year marks the 75th anniversary of the founding of New China, and it is a crucial year to realize the objectives and tasks of the 14th Five-Year Plan. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core and under the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, the majority of business entities will be able to continuously achieve new achievements in high-quality development and make new and greater contributions to Chinese modernization.

    International Online auto channel News: Excellent off-road capability and strong passability, the most prominent product characteristics of hard-core off-road products are obviously not just needed in the consumer market. Considering the rough style of hard-core off-road and the "informality" in comfort configuration, it is destined that they are the technical products of minority off-road enthusiasts and are active in a small circle with limited radius.

Tank 300

    WEY Tank 300 is like a huge rock that has been put into the niche hard-core off-road market. The achievement of pre-sale orders exceeding 10,000 in 20 days reflects the trend that Tank 300 has continued to become popular since its debut. More consumers who are on the sidelines and the whole industry are also paying attention to the last suspense left by Tank 300 — — Price. On December 17th, WEY Tank 300 unveiled the final suspense. The prices of three pre-listed models: Explorer, Challenger and Conqueror were 175,800 yuan, 195,800 yuan and 213,800 yuan respectively. The excellent mechanical quality of the products, the luxury concept followed by the brand, and the WEY tank 300 with both off-road capability and luxury attributes have officially opened the road of "breaking the circle" with moving prices.

Tank 300

    "No gender difference" full coverage

    The main car buyers of traditional hard-core off-road products are relatively concentrated in men. According to the official statement, the proportion of female users in the existing pre-sale orders of WEY Tank 300 has reached 30%, which not only opened the pre-sale in the form of "Goddess Special" before, but also established the Tank 300 Women’s Club after the official listing. Obviously, in addition to the off-road nature of the product, the sense of design fashion and luxury of the tank 300 greatly expanded the product audience, which of course benefited from WEY’s successful product marketing strategy for the tank 300.

Tank 300

    At the launch conference of Tank 300, Mr. Li Ruifeng, Senior Vice President of Great Wall Motor, CMO of WEY brand, stated: "At present, among more than 260 dealers of Tank 300 in WEY brand nationwide, only 50-60 dealers have exhibition cars, and even fewer dealers are equipped with test cars, so many orders for Tank 300 with more than 10,000 vehicles at present are under the condition that users have not seen the cars and tried them ‘ Close your eyes ’ Ordered. "

Tank 300

    This kind of enthusiasm, which is close to "blind ordering", is not only the good reputation created by WEY brand before, but also the success of Tank 300 "Ecosphere". Under the strategy of "co-creation by users", Tank 300 builds the whole link of automobile life around the whole life cycle of users, providing users with richer experiences and higher-value services, and truly making friends with users by building a multi-dimensional and complete car travel ecology.

    Full care of "iron man’s tenderness"

    According to the standard of hard-core off-road products, the answer sheet of Tank 300 can be called perfect score. The standard compact SUV size (length, width and height are 4760/1930/1903mm and wheelbase is 2750mm respectively) is obviously not won by "body shape". The square shape conveys the most classic off-road vehicle design elements, a large number of straight lines outline a full sense of strength, and the circular headlights also transmit a pure retro atmosphere. The sense of science and technology created by the interior screen and the exquisite color matching materials also show the exquisiteness rarely seen in hard-core off-road. If the exterior design of the tank 300 is a standard tough guy, then the atmosphere inside the car gives people a lot of warmth.

Tank 300

    In terms of the mechanical quality that hardcore off-road products value most, the tank 300 can definitely be called a powerful core. The non-loaded body is equipped with quasi-"three locks", the departure angle of 33 approach angle and 34, and the original wading depth of 700 mm. Combining the functions of crawling mode, tank steering and chassis perspective, the power combination of the 2.0T+8AT gearbox is consistent with that of Haval H9, the most famous hardcore SUV under Great Wall Motor. On the premise of sharing technology, the smaller body size of tank 300 will undoubtedly have more operational space in the process of cross-country crossing.

    On the other hand, in terms of active and passive safety, Tank 300 demonstrates the advantages of the product when driving on urban roads. L2-level automatic driving assistance functions integrate full-speed ACC intelligent adaptive cruise, LKA lane keeping, AEB automatic emergency braking, TST traffic sign automatic identification, RPA remote parking, BSD omni-directional blind area monitoring and other functions. Compared with the traditional hard-core off-road products, the convenience and safety of the tank 300 when commuting in the city will make drivers more useful.

Tank 300 interior

    Competitiveness analysis:

    For WEY brand, the importance of Tank 300 is self-evident. Within more than four years since the brand was established, the VV5, VV6 and VV7 models launched by WEY brand mainly focus on the urban SUV market. Although they have achieved the gap with Harvard in terms of design, configuration and quality, the three products are slightly homogeneous. Tank 300 has not only realized the obvious difference from the same brand in design language, but also directly entered a new market segment in product positioning, which is an important exploration for WEY brand.

Tank 300

    For the market, the number of hard-core off-road products launched by independent brands is rare compared with numerous urban SUVs. The competitive environment faced by tank 300 is relatively relaxed. Combined with the unique characteristics of the products and the luxury endorsement of WEY brand, there is no direct competitor in the same price segment. The initial market fever reaction also confirms the "scarcity" of tank 300 in the market. And with the upgrading of emission regulations this year, many joint venture brands and imported hard-core off-road products have been delisted, and the supply of hard-core off-road products in the market is tight, which directly leads to the price increase in the terminal market and highlights the price advantage of tank 300.

    Combined with reasonable pricing and compatible positioning, the competitiveness of WEY tank 300 will continue to show. From a more far-reaching perspective, the tank 300 with more product characteristics has the ability to form a unique product culture and become an important footnote in the development track of WEY brand and even Great Wall Motor. (Author: Huang Yi)

1 billion, has always been an important milestone in domestic beauty.

For the brand,This is not only a numerical achievement, but also an important promotion of brand recognition, influence and consumer base in the market.

Recently, the "Annual Sales List of National Cosmetics Brands" released by User said that in the past year, 28 domestic cosmetics exceeded 1 billion.(The sum of GMV of the brand in Amoy/JD.COM/Tik Tok platforms); Among them, 10 brands have exceeded 2 billion yuan, namely Polaiya, Winona, Kanshu, Nature Hall, Huaxizi, Kerfumei, Kazilan, Grain Rain, HBN and Ou Shiman.

Rotation.

In recent years, the list of domestic beauty products that have entered the "1 billion club" has been changed several times. Behind the alternation of the old and the new is also an iterative history and evolution theory of the industry.

First, the pattern: Amoy system is stable, Aauto Quicker is reduced, and Tik Tok is "star-making" in batches.

In terms of platforms, Taoxi, Tik Tok, Aauto Quicker and other platforms have different star-making capabilities.

Take Amoy as an example. From 2021 to 2023, the number of domestic beauty brands that can break through 1 billion on the Amoy platform is 8, 9 and 9 respectively, which tends to be stable.

However, the Matthew effect of beauty brands on this platform is becoming more and more obvious. From 2021 to 2023, Polaiya won the title of TOP1, a domestic beauty product, and its GMV soared from 2.718 billion yuan to 6.361 billion yuan. The GMV of TOP2 brand, which is a domestic beauty product, has also been upgraded from 2 billion to 3 billion.

At the same time, the list of 1 billion+domestic beauty products on the Taobao platform is constantly changing: in 2022 and 2023, Zhiben, Kwadi, HBN and Kerfumei are all new members.

Compared with the stable output of Amoy platform, Tik Tok’s 1 billion domestic beauty brands are "gushing out". From 2021 to 2023, the number of 1 billion+domestic beauty cosmetics in Tik Tok was 1, 4 and 9 respectively, showing a rapid upward trend.

As can be seen from the changes in the list,The pattern of beauty cosmetics in Tik Tok is gradually diversified.

First, the head beauty of domestic products broke out.In 2023, Kans climbed to the top of Tik Tok Beauty TOP1 with a GMV of 3.34 billion. In addition, Polaiya also passed the threshold of 2 billion in Tik Tok.

Second, the beauty instrument brand has made a strong breakthrough.In 2022 and 2023, the strength of Shuguang and Extremely Meng exceeded 1 billion yuan, and the GMV of Extremely Meng in 2023 was even close to 2 billion yuan.

Third, Tik Tok brand has achieved an order of magnitude jump.In 2023, Diane and Jiao Runquan were two major Tik Tok brands.(generally refers to the brand that grew up in Tik Tok)They broke through one billion in succession and became the newest members of Tik Tok’s one billion club.

Different from the strong performance of Tik Tok platform, Aauto Quicker’s "star-making" ability in the beauty sector showed a downward trend. From 2021 to 2023, the number of 1 billion+domestic beauty cosmetics in Aauto Quicker was 2, 2 and 1 respectively.

Since 2021, domestic beauty brands that have exceeded 1 billion in Aauto Quicker are fast brands.(generally refers to the brand that grew up in Aauto Quicker)And the GMV of the head brand is decreasing year by year. In 2021, Dora Doshan, a brand ranked in Aauto Quicker Beauty TOP1, had a GMV of 1.539 billion yuan in that year; By 2023, the title of Aauto Quicker Beauty TOP1 was won by Dai Laixi, and the GMV in that year was 1.131 billion yuan.

According to the comprehensive multi-platform data performance(The sum of GMV of the brand in Amoy/JD.COM/Tik Tok platforms)In 2023, a total of 28 domestic beauty products entered the 1 billion+camp. Among them, many brands are new members, such as Caitang, Skin Future, Ermu Grape, Youshiyan and so on.

Second, a great leap in channels, marketing and products

In the decades of the development of domestic beauty products, the list of entering the 1 billion camp has changed several times.

G8 brand rising from CS channel(refers to the eight domestic beauty brands that ranked first at that time), to the Amoy brand that grew from the Amoy Department, and now to the shaking brand and fast brand that quickly occupy a place, all(Zeng)It is the main force in the 1 billion domestic beauty camp.

Behind the replacement of this list is a beauty industry about channels, marketing and products.(Consumer demand)The big jump.

Channel change: from offline to online, from amoy to new e-commerce platform.

In the past 20 years, the main channel of beauty sales has shifted from offline to online. According to Euromonitor statistics, the proportion of e-commerce channel sales in the beauty and personal care industry has rapidly increased from 9.90% in 2012 to 42.30% in 2022, and it has developed into a single sales channel with the highest proportion. The proportion of sales of traditional convenience stores and supermarkets decreased from 37.50% in 2012 to 18.80% in 2022.

Under the channel reform, the ranking of head brands has also changed a lot. Take the cosmetics category as an example. From 2008 to 2022, the sales proportion of cosmetics in e-commerce channels jumped from 2% to 54%. Therefore, before 2018, Kazilan and Mary Daijia, who grew up offline, have always been the leaders of domestic makeup; In 2019 and beyond, relying on the perfect diary that grew up in online channels, Hua Xizi successfully "took over". It is worth mentioning that Kazilan, which has successfully transformed, is still ranked in the first camp of domestic cosmetics.

Marketing upgrade: from TV promotion to social media announcement, from traditional advertising to content marketing, from graphic to short video.

In the past 10 years, there have been many changes in the way beauty brands go out of the circle. More than 10 years ago, TV advertising was once the main channel of marketing and advertising for beauty brands, and many brands won the market by virtue of the title film and television variety show. A typical example is Han Hou. According to China Entrepreneur Magazine, Han Hou once won the naming rights of Jiangsu Satellite TV Happiness Theater and If You Are the One with 200 million yuan, and won the right to use the "Little Man’s Waist" for five years. At its peak, the Empress Han earned more than one billion yuan only by paying taxes a year.

Since 2016, the rise of emerging e-commerce channels and social media, such as Xiaohongshu, Tik Tok and Aauto Quicker, has led to the second explosion of the vitality of domestic brands. Puyin International Research Report pointed out that during this period, cosmetics brands used the function of "planting grass" on various platforms to let consumers know the efficacy of products in detail, and at the same time, big data push also allowed brands to reach consumers accurately. The early "betting" on the perfect diary of Xiaohongshu and HFP who got the bonus of WeChat WeChat official account were the winners of this period.

Now, with the help of short drama marketing, Kans has achieved a breakthrough in Tik Tok. According to the previous report of Cosmetics Watch, in 2023, Han Shu took the lead in launching a new type of short play, and cooperated with Tik Tok’s head short play expert @ Jiang Shiqi for five short plays, which won a total of 5 billion broadcasts, directly completing the closed loop of planting grass and buying, and driving the sales growth of the product "Red Waist Series".

Product innovation: efficacy, composition and technology become the key words to win.

A few years ago, the efficacy of most domestic beauty products was mainly based on hydrating and moisturizing. Around 2017, with the awakening of consumer awareness, the "component party" became a common practice. Run Baiyan and Kuadi, whose main characteristics are hyaluronic acid, both broke through the 1 billion mark in just four years. As the earliest and most representative brand of China constituent party, HFP came to the 1 billion camp in 2018.

Nowadays, with the increasing popularity of recombinant collagen, the most representative brand in this field, Kefumei, has also come to the 2 billion camp. According to Dongguan Securities Research Report, collagen skin care products will become the largest category of functional skin care products market in China in the future, and its market scale is expected to reach 77.5 billion yuan in 2027.　

At the same time, in the TOP20 of the annual sales list of national cosmetics brands released by User Talk, the parent companies of brands such as Polaiya, Winona, Kefumei, Dr. Ai, Run Baiyan and Quadi all have certain advantages in scientific research.

Third, who still has a chance?

On the whole, the brand’s own efforts, market changes, consumers’ choices and the support of national policies have jointly promoted the development of domestic beauty brands to a higher level.

The user said that the founder Lin Kai-kun believes that domestic beauty products that can enter the 1 billion+camp at present generally have two commonalities:First, the brand has enough popularity and time accumulation.A long time span helps brands to build deep brand power, and also allows them to accumulate loyal customers and brand value through continuous market activities and user interaction.Second, a star single product or series with strong recognition.These brands are often able to launch at least one iconic product or series, which make users pay for their unique efficacy, design or concept.

In addition to having a trump card item and enough time to precipitate, we can also see many characteristics of the brand from the list of new 1 billion+domestic beauty products.

In the view of JASON ZHANG, the founder of Xieshu Consulting and the co-founder of Pinshu, the brands that can be listed at present,It is a very good signal that not only the main market is small and beautiful, but also some brands have got rid of the low-price label.

She said that the products of these brands are built around the core target users, so they have established their own differentiation and competition barriers. For example, Grain Rain has the right to speak in the whitening market because of its technological breakthrough in glabridin; Another example is Winona, who is deeply involved in the sensitive muscle market, and is currently the king in this field; At the same time, positioning the essence of minimalist skin care also allows it to break through in the market.

"Taking history as a mirror, you can know the rise and fall." The current characteristics of head beauty brands are an important factor for their success. In the future, what kind of brands have a better chance to enter the billion-dollar camp? From a comprehensive perspective, brands that can break through need to master the following competitiveness.

First of all, there are clear categories and market positioning.

Lin Kaizhuo said that brands need to clearly locate their target markets and consumer groups, including in-depth understanding of category attributes and accurate grasp of the needs of target customers.

JASON ZHANG also believes that brands need to have a particularly clear positioning, find a small and beautiful breakthrough, and create their own product differences and core advantages in a small and beautiful track.

Secondly, strong innovation ability and adaptability.　

"Under the background of diversified consumer demand and changing market, only brands with strong innovation ability are more likely to succeed, including product innovation, marketing strategy, channel expansion and customer experience." Lin Kaizhuo said.

Thirdly, brand strength and scientific research strength are also the key words to win domestic beauty.

JASON ZHANG mentioned that brand power and marketing power are two dimensions. To some extent, marketing power is linked to sales, but brand power is more linked to popularity. Take Hermes as an example, the users of Hermes are limited, because its price filters out many consumers, but basically no one knows Hermes. Marketing power creates users/users, while brand power creates popularity. At present, domestic beauty cosmetics are facing the biggest challenge, which is the lack of brand power.

She also said that the solution ten years ago could not solve the problem ten years later. Therefore,Constantly iterative technology and constantly improving scientific research strength can help brands cross the cycle.

Note: The statistical dimension of this article only includes online platforms. At present, beauty brands that have exceeded 1 billion offline are not included in the list. The data have not been confirmed by the platform and the brand, and are for reference only.

This article comes from WeChat WeChat official account:Cosmetic observation view (id: pinguanjun), Author: Chen Qisheng