Japan’s personal computer market suddenly caught fire, and home office gave birth to a huge market.

　　The Japanese personal computer market, which has been silent for many years, has suddenly caught fire recently.

　　BCN, a professional research company, conducted a survey on POS data of major home appliance stores and online stores in Japan, and found that the computer market has been booming for a long time. In the first week of April, the Japanese PC market showed a year-on-year growth rate of 109.0%, which climbed to 145.1% in the second week and rose to 164.7% again in the third week, showing an amazing growth trend.

　　The reason behind this is that the epidemic continues to spread in Japan. Japanese primary and secondary schools were closed in early March. After the state of emergency was implemented in April, the government repeatedly called on enterprises to expand the proportion of home office workers. In many families, couples and children stayed Stay Home together, working and studying online. To this end, many families urgently acquire computers suitable for office use.

　　As early as 1997, the working form of home office appeared in Japan. In order to enable families raising children to take care of both childcare and work, the Japanese government has been committed to improving diversified work systems such as home office. There is a company called CASTER in Japan, and more than 700 employees implement a thorough home office system. The company has no office space, and employees are scattered all over Japan and never meet each other at all.

　　However, from a global perspective, the proportion of home office in Japan is not too high. A survey of home office in Japan from March 13th to April 13th showed that only 18% of Japanese office workers worked at home during the epidemic. This is the lowest proportion among the 26 respondents of the British survey company. This shows from another angle that the hardware and software of home office in Japan are not mature and have great room for development.

　　This epidemic has made the Japanese home office system work quickly. More and more enterprises begin to work remotely by holding video conferences and other means, and use online business systems instead of business trips. Followed by the rapid growth of telecommuting related software development business, including various attendance management tools, video conferencing tools, business communication tools, task management tools, virtual office tools and so on.

　　Not only that, all kinds of household goods manufacturers also took the opportunity to launch online activities and compete for marketing. The most obvious thing is that the number of food delivery brothers shuttled on the street has increased significantly. Many high-end restaurants have changed to lunch after stopping the in-house food business, and they have set up stalls at the door and distributed them to nearby merchants and households. Didi Japan has also provided food delivery service in Osaka since April.

　　According to an investigation by NKB, an advertising agency, during the epidemic, home-based measures not only promoted food sales, but also significantly increased the sales of kitchen equipment, furniture, sports equipment and books, especially the contrarian growth of the game and video industries.

　　According to the survey of Criteo, an online advertising agency, the sales of sportswear, training clothes, pajamas and other casual clothes have increased significantly in recent weeks. Due to the restriction of going out, the time at home has increased, and consumers will give priority to buying comfortable clothes.

　　The sudden surge of home office has also spawned a large number of home improvement needs, and the home improvement industry has ushered in business opportunities. Since March, Hometech, a home improvement company, has launched the theme of "Workspace" renovation in official website to show customers various renovation schemes and cases. With the development of epidemic situation, the demand for setting up home delivery box without receiving express delivery in person, transforming touch-free home control equipment and updating antibacterial wallpaper has also increased greatly.

　　After the chain fitness club Dongji Sports Oasis Company was forced to close the gym, it increased the online marketing of its own "fitness furniture", and its sales in March doubled from the previous month. The biggest feature of the company’s "fitness furniture" is that it can be used as furniture at ordinary times and become fitness equipment when exercising.

　　With the extension of the state of emergency, home office and other measures tend to be long-term, and consumers stop snapping up after finding that the supply of materials is sufficient, and instead start chasing the fun of home life. According to statistics, the sales of snacks and snacks, as well as dumplings and spring rolls, have all increased significantly in the near future.

　　This epidemic has also promoted the development of online diagnosis and treatment in Japan. The Ministry of Health, Labor and Welfare revised relevant regulations in April, relaxing the restrictions on the scope of patients and diseases applicable to online diagnosis and treatment. (Le Shaoyan)