1 billion, has always been an important milestone in domestic beauty.

For the brand,This is not only a numerical achievement, but also an important promotion of brand recognition, influence and consumer base in the market.

Recently, the "Annual Sales List of National Cosmetics Brands" released by User said that in the past year, 28 domestic cosmetics exceeded 1 billion.(The sum of GMV of the brand in Amoy/JD.COM/Tik Tok platforms); Among them, 10 brands have exceeded 2 billion yuan, namely Polaiya, Winona, Kanshu, Nature Hall, Huaxizi, Kerfumei, Kazilan, Grain Rain, HBN and Ou Shiman.

Rotation.

In recent years, the list of domestic beauty products that have entered the "1 billion club" has been changed several times. Behind the alternation of the old and the new is also an iterative history and evolution theory of the industry.

First, the pattern: Amoy system is stable, Aauto Quicker is reduced, and Tik Tok is "star-making" in batches.

In terms of platforms, Taoxi, Tik Tok, Aauto Quicker and other platforms have different star-making capabilities.

Take Amoy as an example. From 2021 to 2023, the number of domestic beauty brands that can break through 1 billion on the Amoy platform is 8, 9 and 9 respectively, which tends to be stable.

However, the Matthew effect of beauty brands on this platform is becoming more and more obvious. From 2021 to 2023, Polaiya won the title of TOP1, a domestic beauty product, and its GMV soared from 2.718 billion yuan to 6.361 billion yuan. The GMV of TOP2 brand, which is a domestic beauty product, has also been upgraded from 2 billion to 3 billion.

At the same time, the list of 1 billion+domestic beauty products on the Taobao platform is constantly changing: in 2022 and 2023, Zhiben, Kwadi, HBN and Kerfumei are all new members.

Compared with the stable output of Amoy platform, Tik Tok’s 1 billion domestic beauty brands are "gushing out". From 2021 to 2023, the number of 1 billion+domestic beauty cosmetics in Tik Tok was 1, 4 and 9 respectively, showing a rapid upward trend.

As can be seen from the changes in the list,The pattern of beauty cosmetics in Tik Tok is gradually diversified.

First, the head beauty of domestic products broke out.In 2023, Kans climbed to the top of Tik Tok Beauty TOP1 with a GMV of 3.34 billion. In addition, Polaiya also passed the threshold of 2 billion in Tik Tok.

Second, the beauty instrument brand has made a strong breakthrough.In 2022 and 2023, the strength of Shuguang and Extremely Meng exceeded 1 billion yuan, and the GMV of Extremely Meng in 2023 was even close to 2 billion yuan.

Third, Tik Tok brand has achieved an order of magnitude jump.In 2023, Diane and Jiao Runquan were two major Tik Tok brands.(generally refers to the brand that grew up in Tik Tok)They broke through one billion in succession and became the newest members of Tik Tok’s one billion club.

Different from the strong performance of Tik Tok platform, Aauto Quicker’s "star-making" ability in the beauty sector showed a downward trend. From 2021 to 2023, the number of 1 billion+domestic beauty cosmetics in Aauto Quicker was 2, 2 and 1 respectively.

Since 2021, domestic beauty brands that have exceeded 1 billion in Aauto Quicker are fast brands.(generally refers to the brand that grew up in Aauto Quicker)And the GMV of the head brand is decreasing year by year. In 2021, Dora Doshan, a brand ranked in Aauto Quicker Beauty TOP1, had a GMV of 1.539 billion yuan in that year; By 2023, the title of Aauto Quicker Beauty TOP1 was won by Dai Laixi, and the GMV in that year was 1.131 billion yuan.

According to the comprehensive multi-platform data performance(The sum of GMV of the brand in Amoy/JD.COM/Tik Tok platforms)In 2023, a total of 28 domestic beauty products entered the 1 billion+camp. Among them, many brands are new members, such as Caitang, Skin Future, Ermu Grape, Youshiyan and so on.

Second, a great leap in channels, marketing and products

In the decades of the development of domestic beauty products, the list of entering the 1 billion camp has changed several times.

G8 brand rising from CS channel(refers to the eight domestic beauty brands that ranked first at that time), to the Amoy brand that grew from the Amoy Department, and now to the shaking brand and fast brand that quickly occupy a place, all(Zeng)It is the main force in the 1 billion domestic beauty camp.

Behind the replacement of this list is a beauty industry about channels, marketing and products.(Consumer demand)The big jump.

Channel change: from offline to online, from amoy to new e-commerce platform.

In the past 20 years, the main channel of beauty sales has shifted from offline to online. According to Euromonitor statistics, the proportion of e-commerce channel sales in the beauty and personal care industry has rapidly increased from 9.90% in 2012 to 42.30% in 2022, and it has developed into a single sales channel with the highest proportion. The proportion of sales of traditional convenience stores and supermarkets decreased from 37.50% in 2012 to 18.80% in 2022.

Under the channel reform, the ranking of head brands has also changed a lot. Take the cosmetics category as an example. From 2008 to 2022, the sales proportion of cosmetics in e-commerce channels jumped from 2% to 54%. Therefore, before 2018, Kazilan and Mary Daijia, who grew up offline, have always been the leaders of domestic makeup; In 2019 and beyond, relying on the perfect diary that grew up in online channels, Hua Xizi successfully "took over". It is worth mentioning that Kazilan, which has successfully transformed, is still ranked in the first camp of domestic cosmetics.

Marketing upgrade: from TV promotion to social media announcement, from traditional advertising to content marketing, from graphic to short video.

In the past 10 years, there have been many changes in the way beauty brands go out of the circle. More than 10 years ago, TV advertising was once the main channel of marketing and advertising for beauty brands, and many brands won the market by virtue of the title film and television variety show. A typical example is Han Hou. According to China Entrepreneur Magazine, Han Hou once won the naming rights of Jiangsu Satellite TV Happiness Theater and If You Are the One with 200 million yuan, and won the right to use the "Little Man’s Waist" for five years. At its peak, the Empress Han earned more than one billion yuan only by paying taxes a year.

Since 2016, the rise of emerging e-commerce channels and social media, such as Xiaohongshu, Tik Tok and Aauto Quicker, has led to the second explosion of the vitality of domestic brands. Puyin International Research Report pointed out that during this period, cosmetics brands used the function of "planting grass" on various platforms to let consumers know the efficacy of products in detail, and at the same time, big data push also allowed brands to reach consumers accurately. The early "betting" on the perfect diary of Xiaohongshu and HFP who got the bonus of WeChat WeChat official account were the winners of this period.

Now, with the help of short drama marketing, Kans has achieved a breakthrough in Tik Tok. According to the previous report of Cosmetics Watch, in 2023, Han Shu took the lead in launching a new type of short play, and cooperated with Tik Tok’s head short play expert @ Jiang Shiqi for five short plays, which won a total of 5 billion broadcasts, directly completing the closed loop of planting grass and buying, and driving the sales growth of the product "Red Waist Series".

Product innovation: efficacy, composition and technology become the key words to win.

A few years ago, the efficacy of most domestic beauty products was mainly based on hydrating and moisturizing. Around 2017, with the awakening of consumer awareness, the "component party" became a common practice. Run Baiyan and Kuadi, whose main characteristics are hyaluronic acid, both broke through the 1 billion mark in just four years. As the earliest and most representative brand of China constituent party, HFP came to the 1 billion camp in 2018.

Nowadays, with the increasing popularity of recombinant collagen, the most representative brand in this field, Kefumei, has also come to the 2 billion camp. According to Dongguan Securities Research Report, collagen skin care products will become the largest category of functional skin care products market in China in the future, and its market scale is expected to reach 77.5 billion yuan in 2027.　

At the same time, in the TOP20 of the annual sales list of national cosmetics brands released by User Talk, the parent companies of brands such as Polaiya, Winona, Kefumei, Dr. Ai, Run Baiyan and Quadi all have certain advantages in scientific research.

Third, who still has a chance?

On the whole, the brand’s own efforts, market changes, consumers’ choices and the support of national policies have jointly promoted the development of domestic beauty brands to a higher level.

The user said that the founder Lin Kai-kun believes that domestic beauty products that can enter the 1 billion+camp at present generally have two commonalities:First, the brand has enough popularity and time accumulation.A long time span helps brands to build deep brand power, and also allows them to accumulate loyal customers and brand value through continuous market activities and user interaction.Second, a star single product or series with strong recognition.These brands are often able to launch at least one iconic product or series, which make users pay for their unique efficacy, design or concept.

In addition to having a trump card item and enough time to precipitate, we can also see many characteristics of the brand from the list of new 1 billion+domestic beauty products.

In the view of JASON ZHANG, the founder of Xieshu Consulting and the co-founder of Pinshu, the brands that can be listed at present,It is a very good signal that not only the main market is small and beautiful, but also some brands have got rid of the low-price label.

She said that the products of these brands are built around the core target users, so they have established their own differentiation and competition barriers. For example, Grain Rain has the right to speak in the whitening market because of its technological breakthrough in glabridin; Another example is Winona, who is deeply involved in the sensitive muscle market, and is currently the king in this field; At the same time, positioning the essence of minimalist skin care also allows it to break through in the market.

"Taking history as a mirror, you can know the rise and fall." The current characteristics of head beauty brands are an important factor for their success. In the future, what kind of brands have a better chance to enter the billion-dollar camp? From a comprehensive perspective, brands that can break through need to master the following competitiveness.

First of all, there are clear categories and market positioning.

Lin Kaizhuo said that brands need to clearly locate their target markets and consumer groups, including in-depth understanding of category attributes and accurate grasp of the needs of target customers.

JASON ZHANG also believes that brands need to have a particularly clear positioning, find a small and beautiful breakthrough, and create their own product differences and core advantages in a small and beautiful track.

Secondly, strong innovation ability and adaptability.　

"Under the background of diversified consumer demand and changing market, only brands with strong innovation ability are more likely to succeed, including product innovation, marketing strategy, channel expansion and customer experience." Lin Kaizhuo said.

Thirdly, brand strength and scientific research strength are also the key words to win domestic beauty.

JASON ZHANG mentioned that brand power and marketing power are two dimensions. To some extent, marketing power is linked to sales, but brand power is more linked to popularity. Take Hermes as an example, the users of Hermes are limited, because its price filters out many consumers, but basically no one knows Hermes. Marketing power creates users/users, while brand power creates popularity. At present, domestic beauty cosmetics are facing the biggest challenge, which is the lack of brand power.

She also said that the solution ten years ago could not solve the problem ten years later. Therefore,Constantly iterative technology and constantly improving scientific research strength can help brands cross the cycle.

Note: The statistical dimension of this article only includes online platforms. At present, beauty brands that have exceeded 1 billion offline are not included in the list. The data have not been confirmed by the platform and the brand, and are for reference only.

This article comes from WeChat WeChat official account:Cosmetic observation view (id: pinguanjun), Author: Chen Qisheng

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△ During the Spring Festival, Nanjing Confucius Temple is full of tourists.

(Source: Guangming. com)

"Tourism and leisure block" refers to a block in town with distinctive cultural theme and regional characteristics, with functions of tourism and leisure, cultural experience and public service, and integrating sightseeing, catering, entertainment, shopping, accommodation, leisure and entertainment, which can meet the needs of tourists and local residents for sightseeing and leisure.According to "Grading of Tourism and Leisure Blocks (LB/T 082-2021)", there are two grades from high to low: national and provincial.

2021In April, 2006, in accordance with the relevant planning and deployment of the 14th Five-Year Plan, the Ministry of Culture and Tourism and the National Development and Reform Commission officially started the work of establishing and identifying national tourist and leisure blocks, and in January, 2022, the first batch of 54 national tourist and leisure blocks were published (please refer to our previous tweet "The first batch of" National online celebrity Streets "was released, and one street directly brought fire to a city"). Up to now, 111 national tourist and leisure blocks have been identified in the second batch.

Overall distribution of the second batch of national tourist and leisure blocks

In recent years, with the normalization of urban stock renewal, especially the rise of consumption trends such as micro-vacation and reverse tourism in cities after the epidemic, various places rushed into the new track created by the town "online celebrity Punching Place", and a number of trendy and in-depth "online celebrity Scenes" and "online celebrity Blocks" stepped on the Internet, becoming famous on various social media platforms and becoming "Poems and Distances" sought after by countless people.

According to the Cultural Industry Review (ID: whcypl), 57 second-batch national tourist and leisure blocks newly announced by the Ministry of Culture and Tourism cover 31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Construction Corps, all of which are selected from more than 360 provincial-level tourist and leisure blocks (autonomous regions and municipalities directly under the Central Government).It embodies the characteristics of key cultivation, balanced development and district-street linkage.

Feature 1: East, West, North and South, the number is different.

According to the number of seven administrative regions (see the table below for details)East China is the leading region, with 14 articles, of which "Jiangsu and Zhejiang" provinces each have 3 articles; Secondly, there are 10 finalists in North China and Southwest China, and 2 finalists in the other 9 provinces and cities except Tibet. Northwest China and Central China ranked in the third phalanx, with 8 and 6 finalists respectively; Ranked in the fourth phalanx are South China and Northeast China, including 5 in South China and 4 in Northeast China.As far as regional volume is concerned, the number is relatively balanced. Among them, East China, North China and Southwest China have comparative advantages.

Feature 2: the integration of districts and streets, with cities and States accounting for the bulk.

From the distribution of provincial cities (see the table below for details)57 blocks cover some provincial capital cities of 31 provinces (autonomous regions and municipalities directly under the Central Government), mainly distributed in cities and counties. Among them, there are 6 municipal districts directly under the central government and 1 county under the jurisdiction of the city (Youyang County, Chongqing); There are 8 provincial capital cities, 8 municipal districts and 1 municipal county (Shilin County, Kunming City);32 sub-provincial and prefecture-level cities (states) have jurisdiction; There are 9 counties (including county-level cities) under the jurisdiction of prefecture-level cities (states).(Xiuwu County, Jiaozuo City, Fangxian County, Shiyan City, Yangshuo County, Guilin City, Litang County, Ganzi Prefecture, Danzhai County, Qiandongnan Prefecture, Jishou City, meihekou city City, Tonghua City, Dali City, Dali Prefecture and Hotan City).

Feature 3: There are many ancient streets in the south of the Yangtze River, all along the Yun River.

Everyone says that Jiangnan is good, visitors should stay in the south of the Yangtze river until old. Market wine shops, north-south shipping, small bridges and flowing water, people living in the pillow river … Every old street in Jiangnan water town has a memorable past. The Cultural Industry Review (ID: WHCYPL) found that in the 57 second-batch public list of national tourist and leisure blocks, the number of finalists in Jiangsu and Zhejiang provinces was as high as 6.It is mainly distributed in Changzhou, Suzhou, Yangzhou, Hangzhou and Huzhou on the banks of the Grand Canal, highlighting the unique historical and cultural heritage of the water towns in the south of the Yangtze River.

At the same time, the Cultural Industry Review (ID: WHCYPL) combined with the analysis of the first batch of national tourist and leisure blocks found that among the first batch of 54 blocks identified, Jiangsu and Zhejiang provinces also ranked first in the provincial administrative regions, with 3 blocks each.Among them, there are as many as four ancient streets in the cities along the Grand Canal, namely, Qingming Bridge Historical and Cultural Block in Liangxi District of Wuxi, Pingjiang Historical Block in gusu district of Suzhou, Old Bund Block in Jiangbei District of Ningbo, and Qinghefang Historical and Cultural Block in Shangcheng District of Hangzhou.

Different from the stereotyped business model of urban traditional streets, national tourist and leisure blocks are mainly located in urban areas with rich cultural and tourism resources or characteristic blocks with profound urban history and culture, and pay more attention to the deep integration of consumption factors such as culture, tourism, commerce, leisure and entertainment, which can meet the needs of leisure and in-depth experience of different age groups. There are five common development and empowerment models.

First, cultural empowerment, strong roots and soul casting.

According to incomplete statistics, among the 57 tourist and leisure blocks shortlisted in the second batch, there are as many as 37 national and provincial historical and cultural blocks, local folk culture old streets and traditional cultural blocks, which occupy an absolute advantage. In the process of upgrading and reconstruction, these blocks have been unified planning and refined micro-renewal, which have preserved the original architectural style of the blocks to the maximum extent.Combined with the spatial layout, it integrates multiple fashion cultural consumption themes such as art, cultural creation, trendy shops and performances, which not only retains the cultural roots and soul of the block, but also rejuvenates the old street that has experienced historical storms.

For example, Beiguan Historic District in Bozhou, Anhui Province is the core area of Bozhou historical and cultural city, with a total area of about 1 square kilometer. There are 115 existing cultural relics (3 national key cultural relics protection units) and 15 famous relics such as Laozi, Cao Cao and Hua Tuo. In recent years,Around the elements of tourism and leisure, an intangible exhibition with the theme of "Remembering Bozhou" and performing arts, amusement and scripts with the theme of "Enjoying Bozhou" were created to kill a street.It has formed a tourism and leisure gathering area integrating museum clusters, folk experience, culture and entertainment.

The second is tourism empowerment and quality optimization.

From the external characteristics of the second batch of 57 blocks, the national tourist and leisure blocks are more suitable for the positioning of urban "mini" resorts and emerging tourist attractions, which not only have the functions of tourism and leisure, cultural experience and sharing between host and guest, but also integrate tourism, catering, entertainment, shopping, accommodation and other tourism and leisure formats.In the planning and design process of many tourist and leisure blocks, attention is paid to the construction standards of A-level scenic spots, and supporting service facilities such as urban subway stations, tourist service centers, parking lots and tourist toilets are built. The overall service quality and experience are better than those of traditional tourist attractions.

For example, the historical and cultural tourist block in Beihai Old Town, Guangxi, was built in 1821. The main street is 1.27 kilometers long and covers an area of 210,000 square meters. There are nearly 1,000 existing arcades, which is the longest and best-preserved arcade in Lingnan, China.In recent years, driven by the cultural tourism industry policy, it has developed into a well-known local leisure tourism destination, and successfully created the titles of national 4A-level tourist scenic spot, Guangxi Top Ten Night Tour Cultural District, and Guangxi Tourism and Leisure District.

The third is creative empowerment and resource activation.

According to the analysis of Cultural Industry Review (ID: WHCYPL), in the second batch of 57 state-level tourist and leisure blocks, in addition to the transformation and upgrading of historical and cultural blocks, the activation and utilization of traditional industrial heritage resources is also one of the important means for the development of tourist and leisure blocks.This kind of industrial block has the characteristics of outstanding geographical advantages, high integration of culture and tourism, strong scale agglomeration and rich available resources, which can generate certain attraction and radiation to the outside world through planning, design and creative development.Such as Beijing 751, Tangshan Qixin 1889 and Chongqing Erchang Wenchuang Street.

Take the shortlisted 1889 Wenlv Block in Qixin, Tangshan as an example. Its predecessor was Tangshan Fine Cotton Soil Factory, which was built in 1889. In 1907, it was renamed Qixin Lime Company (the first cement factory in China). After more than 120 years of wind and frost, it stopped production in 2008. In recent years, relying on the industrial remains and history and culture of Qixin Cement Plant, the local area has actively promoted the creative transformation of cultural tourist blocks, successfully created a characteristic tourist block integrating industrial tourism, industrial heritage protection, cultural creativity and leisure fashion, and was selected into the first batch of China industrial heritage protection list.

The fourth is scene empowerment and immersive interaction.

It is worth noting that any form of business and cultural tourism is based on meeting the needs of specific consumer groups in specific life scenarios.The so-called scene empowerment is to conform to the psychological characteristics of cultural tourism consumption in the new era, break through the traditional single "independent experience" model, and create a strong "emotional experience" atmosphere from outdoor to indoor through means such as format matching, interactive art and three-dimensional scenes.Throughout the second batch of 57 national tourist and leisure blocks, such as Xi ‘an Datang Never Sleeping City, Tonghua Northeast Never Sleeping City, Huaxi LIVE· Wukesong, Pinganyi Hehuang Folk Culture Experience Block, etc. are typical representatives.

For example, Tonghua Northeast City that Never Sleeps draws on and inherits the essence of Xi ‘an Datang City that Never Sleeps. Through the innovative excavation and scene construction of the national tide culture,It has created 15+ online celebrity IP such as Meihe Taste, Qingge Wonderful Dance, Yun Ge Pipa, Yaotai Xiancao, Paper-cut Girl, Tiannv Scattered Flower, Meihe Qianqiu, Meihe Ink Dance, Lantern Impression, Mirror Heart Flower Moon, etc. It has become another "circle powder" dark horse after the city that never sleeps in Datang.According to statistics, in 2022, the northeast city that never sleeps operated for 166 days, creating a rainbow-absorbing effect that received more than 4 million tourists.

Fifth, brand empowerment and compound development.

The Cultural Industry Review (ID: WHCYPL) found that in the second batch of 57 national-level tourist and leisure blocks, in addition to being awarded the honor of national and provincial historical and cultural blocks and characteristic cultural blocks earlier, there are still 28 blocks in recent years. In the creation of national-level cultural tourism related brands,It has been recognized as a national night cultural tourism consumption gathering area, a national cultural industry demonstration base, a national demonstration (pilot) pedestrian street, a national tourism science and technology demonstration park, etc., realizing the compound development from "one street with one product" to "one street with multiple products" and "one street with multiple creations", and the brand awareness and influence have been continuously improved.

For example, Datang City Pedestrian Street has been tepid since the first phase was completed and opened in 2009. Since it was selected as a national commercial pedestrian street promotion pilot in 2018, Qujiang New District has systematically upgraded Datang City block according to the goal of "China characteristics, local characteristics and international level", which not only created the "ceiling" of a national cultural business and travel integration block, but also was selected as the first batch of national night cultural tourism consumption gathering areas, the first batch of national demonstration pedestrian streets and the first batch of national tourism science and technology demonstrations.

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City fireworks, the strongest is the block. In summary, it can be seen from the inventory analysis that the newly publicized 57 second-batch national tourist and leisure blocks are given traffic labels such as "online celebrity block", "online celebrity punching place" and "new city landmark", which largely reflects people’s emotional identity and psychological belonging to urban blocks.Genus.Here, both local residents and tourists can touch the historical context of the city from the old streets and enjoy the most smoky slow life.

During the Spring Festival this year, with the steady recovery of the consumption of cultural tourism after the epidemic, we took a micro-vacation, light tourism and socializing in the city.Under the guidance of emerging consumption such as tourism, tourist and leisure blocks are gradually changing from "punching places in online celebrity" to "urban reading" and "immersion experience", which has become one of the important carriers to promote the high-quality development of county cultural tourism economy. For example, the old northern city of Shenyang, a new national tourist and leisure block, has received more than 100 thousand visitors every day since it officially opened on the first day of the new year.

　　The first series of souvenir covers of "Important Scientific and Technological Inventions in Ancient China" was issued in Beijing on May 31st. This series of souvenir covers aims to show China’s ancient scientific and technological achievements from different angles, embody China’s long history, culture and scientific and technological civilization, spread scientific ideas and carry forward scientific spirit.

　　There are 9 commemorative covers in the first series of Important Scientific and Technological Inventions in Ancient China. (Photo courtesy China Philatelic Co., Ltd.)

　　According to reports, the series of souvenir covers of "Important Scientific and Technological Inventions in Ancient China" was issued by China Philatelic Co., Ltd. Based on 88 designs of "Important Scientific and Technological Inventions in Ancient China" selected by the Institute of Natural Science History of Chinese Academy of Sciences, it is planned to issue 88 pieces, which will be completed in 10 series, with 8 to 9 pieces in each series.

　　The first album, with 9 pieces, was produced by the Bureau of Science Communication of Chinese Academy of Sciences and the Science and Technology Communication Center of China Association for Science and Technology.

　　"The Chinese nation has created a splendid ancient civilization and made many outstanding scientific and technological inventions and creations, which shine in the long river of human civilization." Zhou Dejin, director of the Science Communication Bureau of the Chinese Academy of Sciences, said that the issuance of this series of souvenir covers will help stamp collectors and science and technology enthusiasts enrich their knowledge, enhance their scientific and cultural literacy, and enhance their cultural confidence and national confidence.

　　The unveiling ceremony of "Theme Post Office of National Science and Technology Communication Center" was also held at the launching ceremony. (Reporter Zhang Quan)

　　Politburo meeting of the Chinese Communist Party, which was held recently, stressed that it is necessary to coordinate the industrial layout and transfer along the Yangtze River, better connect the domestic and international markets, make good use of the two resources, enhance the endogenous power and reliability of domestic large-scale circulation, and enhance the attraction and driving force for international circulation.

　　The development strategy of the Yangtze River Economic Belt is an important strategic decision made by the CPC Central Committee with the Supreme Leader as the core. In the past eight years, the development quality of the Yangtze River Economic Belt has been steadily improved, and the development trend is getting better and better. At present, the problem of insufficient development imbalance in China is still outstanding, and there are still many bottlenecks in promoting high-quality development. The Yangtze River Economic Belt spans three major regions of China, namely, the east, the middle and the west, accounting for half of the country’s population and economic aggregate. It has the foundation, responsibility and ability to show greater achievements in serving and integrating into the new development pattern, and achieve greater breakthroughs in leading the high-quality development of the national economy.

　　Adhere to scientific and technological innovation as the main force, and transform the advantages of scientific research and talents in the Yangtze River Economic Belt into development advantages. The Yangtze River Economic Belt is an important manufacturing base and innovation source in China. There are more than one-third of universities and scientific research institutions in China, about half of academicians and scientific and technological personnel of the two academies in China, and more than 500 national innovation platforms, initially forming a number of central cities with remarkable innovation leading role. Provinces and cities along the Yangtze River should actively lay out leading technological breakthroughs in new fields and new tracks, vigorously promote the modernization of industrial chain and supply chain, continue to implement actions to enhance the core competitiveness of manufacturing industries, cultivate and expand advanced manufacturing industries, accelerate the development of strategic emerging industries and future industries, promote the deep integration of digital economy and real economy, and promote the extension of chains of advantageous industries and the construction of chains of emerging industries.

　　Adhere to the green transformation and upgrading of industries as the top priority, and accelerate the cultivation and growth of green and low-carbon industries. Green is the background color of the Yangtze River Economic Belt. At present, the ecological environment protection and high-quality development in the Yangtze River Basin are in a critical period from quantitative change to qualitative change. It is necessary to jointly promote carbon reduction, pollution reduction, green expansion and growth, actively develop green technologies and green products, improve the degree of economic greening, and enhance development potential and stamina.

　　To further promote the high-quality development of the Yangtze River Economic Belt, it is necessary to strengthen the coordination and cooperation of industrial chains and promote the orderly gradient transfer of industries. The Yangtze River Economic Belt covers 11 provinces and cities, and the development conditions such as resources, environment, transportation and industrial base are quite different, and the imbalance of economic and social development between the upper, middle and lower reaches is still outstanding. In terms of industrial development, the provinces and cities along the Yangtze River should not only show their respective advantages, but also develop in coordination, dislocation and linkage. Coordinate the layout and transfer of industries along the Yangtze River, optimize the layout of major productive forces, and guide the orderly transfer of capital, technology and labor-intensive industries from the east to the central and western regions and from central cities to the hinterland. In recent years, the industrial transfer along the Yangtze River has achieved positive results. For example, in the first three quarters, Chongqing Yangtze River Demonstration Zone undertook 292 industrial transfer projects in the east, with a total investment of 325.97 billion yuan. In the future, the areas along the Yangtze River should actively explore various forms of industrial transfer cooperation models, and promote the formation of a regional economic layout with complementary advantages and high-quality development.

　　To build a modern industrial system, we must adhere to open cooperation and enhance industrial competitiveness in the global market. The Yangtze River Economic Belt has the unique advantages of crossing the east and west, undertaking the north and south, and connecting the river with the sea. The provinces and cities along the Yangtze River should find their respective positions in the new development pattern of mutual promotion of domestic and international double circulation, actively promote high-level opening up, and strive to win the initiative and grasp the initiative in the new round of global scientific and technological revolution and industrial transformation. (This article Source: Economic Daily Author: Jin Guanping)

　　The National People’s Congress and the National People’s Congress held at new key nodes have great tasks and great significance, based on a new starting point of the century-old party history, focusing on a new era and a new leap in ten years, and looking forward to creating a new situation in the future.

　　He Yunao, member of Chinese People’s Political Consultative Conference: The construction of the Grand Canal Cultural Belt needs to balance "between light and heavy" and "change of square inch"

　　With the opening of the annual National People’s Congress, the construction of the Grand Canal Cultural Belt has become a hot topic. He Yunao, member of Chinese People’s Political Consultative Conference and director of the Institute of Culture and Natural Heritage of Nanjing University, suggested that the construction of the Grand Canal cultural belt should not be "one size fits all", but should be balanced between "light and heavy" and "change of square inch", so as to better promote the rejuvenation of the Grand Canal in China.

　　The Millennium Grand Canal is not only a flowing river, but also an endless context. The Grand Canal in China is an artificial canal with the earliest digging time, the longest span, the longest mileage and the longest use time in the world, and it can be called "a living cultural heritage corridor". How to better understand the culture of the Grand Canal in live transmission and boost the Millennium context is a long-term research topic for He Yunao.

　　He Yunao observed that although the cities along the canal in China are actively promoting the construction of the canal cultural belt, there is an imbalance among provinces and cities. "Every city along the Grand Canal has its own unique resources, which can make it beautiful and beautiful. The positioning and development concept of the construction of the Grand Canal Cultural Belt in different cities should be clear, and it is necessary to clarify its own cultural characteristics, give full play to its advantages, and adhere to the combination of key breakthroughs and overall promotion. "

　　He Yunao believes that in order to achieve this, it is necessary to promote the organic interaction between the top-level design and the pilot projects in various places, and the city governments along the Grand Canal should implement targeted policies and elaborate projects.

　　Which is more important, the material and intangible cultural heritage along the Grand Canal? After many years’ observation, He Yunao thinks that there is a phenomenon of attaching importance to material culture and neglecting intangible culture in the construction of canal cultural belts around the country. In the planning and construction projects, there are many material construction projects, while the intangible cultural construction is few and empty, and many intangible cultural heritages have not been explored, inherited and developed as they should be.

　　"For example, intangible cultural heritage related to the canal, such as traditional crafts, traditional fine arts and traditional operas, is not attractive to young people, and public attention and participation are not high." He Yunao said frankly that due to the changes of the times and environment, there are still many traditional skills based on farming civilization, which have fallen into a shrinking or even disappearing situation.

　　Similarly, the "light and heavy" of the Grand Canal is also reflected in the leading role of government forces and the low participation of non-governmental forces, which is one of the reasons for the above problems and the way to break the situation.

　　"The canal culture has a single form of inheritance, and the enthusiasm of social forces and private capital participation is not high, and there is no good trend of three-dimensional and comprehensive inheritance." He Yunao said.

　　In this regard, He Yunao proposed that in the process of building the Grand Canal Cultural Belt, we should always adhere to both material culture and intangible culture, and both hands should be hard. Only by "combining hard and soft" and "paying equal attention to both hard and soft" can the Grand Canal cultural belt be preserved and passed on better and more completely.

　　After thousands of years of circulation, the canal has unloaded the burden of water transportation and turned to be reborn in the form of ecological pearl, waterway and cultural treasure. The fireworks left by the riverside need to grasp the "change of square inch" in order to be better preserved.

　　He Yunao believes that the cultural heritage of the Grand Canal is rich and colorful, and the protection and inheritance should be classified and implemented, instead of "one size fits all". "What can live should be used as much as possible, and let it enter people’s production and life. It is necessary to improve the quality and cultural content of non-legacy projects, improve applicability, explore cultural connotations, tell non-legacy stories well, and enhance brand influence. "

　　"For example, the construction of the Grand Canal Cultural Belt and the National Cultural Park will better promote the protection, inheritance and utilization of the Grand Canal and enhance the world’s understanding and recognition of China’s excellent traditional culture. Let the canal culture be integrated into people’s daily lives and let everyone participate in protecting and sharing the canal culture, so as to strengthen cultural self-confidence, highlight the excellent cultural characteristics of China and enhance the influence of Chinese civilization. " He Yunao said.

　　He Yunao and other CPPCC members jointly suggested.

　　Formulate the Regulations on the Protection of the Grand Canal in China and build a national demonstration section of the Grand Canal National Cultural Park in Jiangsu.

　　In 2022, the National People’s Congress is about to open. He Yunao, member of Chinese People’s Political Consultative Conference and director of the Institute of Culture and Natural Heritage of Nanjing University, went to Beijing to attend the meeting. The two proposals he brought this time are related to the construction of the Grand Canal National Cultural Park. One of them is a joint proposal with Liu Jiayi, deputy director of the Culture, Literature, History and Learning Committee of Chinese People’s Political Consultative Conference, proposing that relevant departments formulate the Regulations on the Protection of the Grand Canal in China and sum up and identify the demonstration section of the Grand Canal National Cultural Park. In another proposal, He Yunao, together with members Xin Cheng and Sun Libin, who live in Chinese People’s Political Consultative Conference, Jiangsu, proposed to build a national demonstration section of the Grand Canal National Cultural Park in Jiangsu. The scope of the demonstration section can be Huai ‘an — Yangzhou section, namely Huaiyang Canal section.

△ He Yunao

　　It is suggested that the Regulations on the Protection of China’s Grand Canal be formulated to upgrade heritage protection to comprehensive protection.

　　Although the construction of the Grand Canal National Cultural Park has already started, the investigation is still going on. As a member of the National Cultural Park Construction Expert Advisory Committee, Shandong, Jiangsu, Zhejiang, Anhui … … He Yunao ran a lot in the past year. From the construction of the Grand Canal Cultural Belt to the construction of the Grand Canal National Cultural Park, He Yunao has been tracking research and making proposals every year when new problems are found.

　　One of his proposals this year is about further promoting the construction of the Grand Canal Cultural Belt and the National Cultural Park. "The Grand Canal National Cultural Park has become a giant cultural corridor to protect cultural heritage, inherit excellent culture, display Chinese civilization, show cultural self-confidence, publicize the image of China and serve a better life in the new era." Through investigation, He Yunao found that China’s Grand Canal runs through many administrative regions of provinces and cities, with complex bearing functions and involving multiple interests. The investigation found that there are still some problems to be solved in the construction. In this regard, nine suggestions were made in one breath in the proposal, including further improving the organizational system of the Grand Canal Cultural Belt and the National Cultural Park; Intensify the archaeological work of the Grand Canal, and do in-depth cultural basic research and academic support for the Fine Grand Canal; Encourage society and people to actively participate in the construction of the Grand Canal Cultural Belt and the National Cultural Park.

　　Let the grand canal, which has been flowing for thousands of years, fully recover its vitality. Protection and development are "two sides of one body". He Yunao suggested that in-depth investigation and study should be carried out on some sections of the Grand Canal that have lost navigation, so as to explore whether it can restore the shipping function and the possibility and feasibility of reviving the canal culture, and promote the organic integration of the protection and development of the Grand Canal for the benefit of the country and people.

　　The Grand Canal flows through eight provinces and municipalities directly under the Central Government, running through the north and south, and its inheritance and protection need a higher level of legislative promotion. "Promoting the construction of the rule of law will provide a high-level and high-quality guarantee for the protection and utilization of the Grand Canal culture." In this regard, the proposal suggests that relevant departments formulate the Regulations on the Protection of the Grand Canal in China, and carry out top-level design at the national level to upgrade the protection of the Grand Canal from a simple heritage protection to a comprehensive protection of the whole region.

　　The proposal also suggests that the demonstration section of the Grand Canal National Cultural Park be summarized and identified. The Grand Canal Cultural Belt involves eight provinces and municipalities directly under the Central Government, and its construction status is not balanced. It is suggested that the places that have made outstanding achievements in four main functional areas, namely, management and protection, theme display, cultural tourism integration and traditional utilization, and five key infrastructure projects, namely, coordinated promotion of cultural relics and cultural heritage protection and inheritance, systematic promotion of protection and inheritance, research and excavation, environmental support, cultural tourism integration and digital reproduction, should be identified as the demonstration section of the Grand Canal National Cultural Park, and be built along the Grand Canal and other national cultural parks.

　　It is suggested to build a national demonstration section of the Grand Canal National Cultural Park in Jiangsu.

　　It is concluded that Jiangsu has innate conditions and acquired advantages in the demonstration section of the Grand Canal National Cultural Park. "Jiangsu is an important cultural center in the Yangtze River and should strive to be the vanguard, demonstration area and demonstration province of the Yangtze River National Cultural Park." He Yunao also proposed the construction of a national demonstration section of the Grand Canal National Cultural Park in conjunction with the proposals of Xin Cheng and Sun Libin, members of Chinese People’s Political Consultative Conference.

　　The Jiangsu section of the Grand Canal runs through more than 790 kilometers from north to south, and has more than one third of the world cultural heritage resources. At the same time, it connects the Yangtze River urban agglomeration, the Jianghuai ecological economic zone and the Huaihai economic zone in series, radiates to the coastal economic zone, and connects with the national strategies such as the Yangtze River Economic Belt and the Yangtze River Delta integration, which occupies an extremely important position in China’s Grand Canal system. Jiangsu section of the Grand Canal is also the only key construction area of the Grand Canal National Cultural Park in China.

　　Jiangsu Province is the only province where 13 prefecture-level cities along the Grand Canal are all included in the construction of the Grand Canal Cultural Belt and the national cultural park. It is the first to set up the Grand Canal Cultural Belt Construction Research Institute and set up the Grand Canal Cultural Tourism Fund with an initial scale of 20 billion yuan. It also issued the Decision on Promoting the Construction of the Grand Canal Cultural Belt, which is the first local regulation in China to promote the construction of the Grand Canal Cultural Belt. The Decision puts forward many rigid requirements in regulating and restricting the related behaviors of cultural protection, inheritance and utilization of the Grand Canal.

　　Huaiyang Canal section has the basic conditions to build a national demonstration section.

　　The proposal proposes to build a national demonstration section of the Grand Canal National Cultural Park in Jiangsu, covering Huai ‘an — Yangzhou section, namely Huaiyang Canal section. The Huaiyang Canal section is about 168.28 kilometers long, spanning two cities along the way, which is outstanding in reflecting the ancient and modern features of the canal, cultural characteristics, protection and utilization, water city symbiosis and so on.

　　For example, the world cultural heritage of the Grand Canal along the Huaiyang Canal section accounts for 60.7% of the Jiangsu section, and national key projects such as Qingkou Hub, Shao Bo Ancient Town and Hexia Ancient Town, Gu Han Gou Ruins, Li Canal Centralized Exhibition Belt, Banzha Ruins Park, Yangzhou China Grand Canal Museum and a large number of provincial key projects are laid out and constructed in this section. The freight channel in the river section is a second-class channel, which is one of the highest standard channels in the Grand Canal in China, and the annual freight throughput ranks first in all sections of the Grand Canal.

　　"On the whole, the Huaiyang Canal section is the most complete, rich in heritage, busiest in shipping and full of vitality in the whole Grand Canal, and has the basic conditions for building it into a national demonstration section." To this end, He Yunao suggested that the national demonstration section of the Grand Canal National Cultural Park (Huai ‘an — Yangzhou section) into the grand canal national cultural park construction and protection planning. Considering the synergy of the national demonstration section at the mechanism level and the systematicness, completeness and integration of the implementation level, it is suggested that the demonstration section should be included as a national key task in the Construction and Protection Plan of the Grand Canal National Cultural Park.

　　At the same time, it is suggested that the national demonstration section of the Grand Canal National Cultural Park (Huai ‘an — Yangzhou section) of the key projects as a whole into the national "14th Five-Year Plan" period of cultural protection and inheritance and utilization of national cultural park construction category, in the allocation of funds within the central budget to be a separate project, cut into pieces to support.

　　Wang Xiaofei, deputy to the National People’s Congress: It is suggested to build a "comb-shaped" canal channel and create a new channel for the northern section of the Beijing-Hangzhou Canal to go to sea.

　　"Inland river shipping has the advantages of large volume per unit carrier, low logistics cost per unit mass and low energy consumption per unit volume. Developing inland river shipping, realizing river-sea connectivity and changing the mode of land transportation and freight transportation can reduce greenhouse gas emissions generated by transportation. " On March 3rd, Wang Xiaofei, a representative of the National People’s Congress from Dezhou, Shandong Province and a high-skilled coach of Hengfeng Group, suggested speeding up the construction of a "comb-shaped" river-sea connecting canal channel in Huanghuai Haihe River Basin, which is not only an important measure to reduce logistics energy consumption, but also an effective means to increase flood discharge capacity and improve flood control level, an important support to promote regional coordinated development, and also a transformation strategy required by the goal of "double carbon".

　　Wang Xiaofei said that at present, China’s logistics industry relies too much on road transportation, with road freight volume accounting for more than 75%, while waterway freight volume accounts for about 15%. Inland river shipping has the advantages that other modes of transportation do not have, such as less investment, large volume, less land occupation, low cost and good efficiency. For example, compared with highways, the construction of a 1 km four-lane expressway covers an average area of 100 mu, while the construction of inland waterway basically does not occupy land; On the plains and channelized rivers, the investment in inland waterway construction is only 1/7 of that of highways; The volume per horsepower of water transport is 50 times that of highway; The energy consumption per ton kilometer of water transportation is only 1/10 of that of highway and 1/2 of that of railway, and the comprehensive cost of inland water transportation is 1/7 of that of highway, which means that it can save over 80% of the cost.

　　Wang Xiaofei also said that the inland waterway construction conforms to the "16-character" water control idea of "water saving first, space balance, systematic management and two-handed efforts", which can not only expand the flood storage and discharge capacity of the river, but also help to speed up the improvement of the river basin flood control engineering system and solve the problems such as insufficient drainage channels and poor flood outlet. At the same time, inland river shipping, as a link between international and domestic markets, is the main force of foreign trade cargo transportation in river basin areas, which plays an important supporting role in opening up the sea passage, serving the strategy of maritime power, creating an economic corridor with strong innovation ability and accumulation effect, and accelerating the integration of regional economy into the international market.

　　Wang Xiaofei said that the southern section of the Beijing-Hangzhou Canal starts from Liangshan and ends in Hangzhou. This part of the freight volume in 2020 is equivalent to a quarter of the national railway freight volume, while most of the northern section of the Beijing-Hangzhou Canal is not navigable and cannot enjoy the great value brought by water transportation. "Suggest the Beijing-Hangzhou Canal as ‘ Comb handle ’ , from north to south, first open four river-sea canal passages as ‘ Comb teeth ’ To build a new passage to the sea in the northern section of the Beijing-Hangzhou Canal and build a logistics support system for the combined transport of public railways, rivers and seas. " She said.

　　In terms of specific planning, Wang Xiaofei introduced that in the Beijing-Tianjin-Hebei region, the North Canal is used in the upper reaches, the Chaobai River is connected near Niumutun Village in Tongzhou District by Xinhe River in the middle, and Tianjin Port is connected by Chaobai Xinhe Waterway in the lower reaches. You can set up a port near Shagudui Village, Xiji Town, Tongzhou District, and realize the connection between water transport and highway through Jingha Expressway and Jingtang Road. The water transport distance is about 130 kilometers. Secondly, in Dezhou, Binzhou, Cangzhou and Huanghua areas, Zhangweixin River is a branch line of the Beijing-Hangzhou Canal, connecting Binzhou Port, with a water transportation distance of about 193 kilometers. In addition, in Jinan, Zibo, Dongying and Weifang, Xiaoqing River connects Weifang Port, with a water transportation distance of about 172 kilometers. Finally, in Xuzhou and Lianyungang, Lianyungang port is connected through the Beijing-Hangzhou Canal and Xinyi River, with a water transportation distance of about 266 kilometers.

　　(Source: China News Network, Modern Express, and Lightning News)

　　Beijing Sanlitun tonight

　　Red flags are flying, crowds are surging

　　Singing and cheering

　　With an eager smile

　　A little bit of tears

　　100 Fuxing Avenue

　　"Time is Like a Song" concert continues to explode

　　We sing

　　Chanting a hundred years of elegance

　　Sing the original intention without changing

　　"If you want to hope for the Red Army to come

　　Ridge is open all over yo Yingshanhong "

　　In the melodious singing

　　Let’s look back on the glorious years together

　　Feel the deep affection between the party and the people

　　The sun that never rises on the grassland

　　"China in the Lights"

　　Matouqin, flute, guitar, drum

　　Tradition and modernity are intertwined

　　Play a familiar melody together

　　"Sing a folk song to the party

　　I compare the party to my mother "

　　The clear voices of children

　　Singing is from the bottom of everyone’s heart

　　The most sincere love

　　"Lark flies through the blue sky

　　I love you China "

　　When the melody of "I Love You China" rings

　　The audience boiled over

　　Let’s sing this familiar song together

　　Express your infinite love for your motherland

　　Looking back on a hundred years

　　Sing the struggle time

　　In song, in smiles and tears

　　The constantly waving party flag and the five-star red flag

　　Warm and dazzling

　　The concert ended

　　Belonging to "100 Fuxing Avenue"

　　The excitement continues

　　【Pacific auto network tire channel】 Youke Haoma recently launched a comfortable and sporty tire — — BluEarth AE50, which is the third pattern tire of Weichi series after Weichi 1 and Weichi AE01, further enriches the Weichi series, indicating that it pays more attention to comfort tires, which is also related to the efforts of Youke Haoma to increase the domestic market. Then, what are the characteristics of Weichi AE50 tire? Let’s learn about it below.

● Technical features: control/quiet comfort/fuel saving.

　　Youke HOMA BluEarth AE50 (hereinafter referred to as VIOS AE50) has three main performances: control, quiet comfort and fuel economy. These three have almost become the mainstream performance of the tire market, and they also meet the demand of Chinese people for car tires. After all, consumers buy a set of tires for their cars, first of all, they can ensure their handling and safety. Second, the driving should be quiet and comfortable, the tire noise should be small, and the bumpy feeling when passing through the speed bump is weak; Third, it would be better if it could save fuel. How can the three characteristics of Youkehao Maweichi AE50 be embodied?

1. Handling performance

　　Weichi AE05 is designed with asymmetric patterns, and the inner side uses grooves to suppress eccentric wear, and the outer side uses large-area blocks to achieve the stability of the tire during cornering. The outer secondary power belt is composed of vertical and horizontal tire blocks (commonly known as diamond tire blocks), which ensures the high-strength handling requirements in the horizontal and vertical directions.

　　The tire has five longitudinal grooves of different sizes, and two lightning-like grooves, one large and one small, are adopted in the middle, which can improve the rigidity, enlarge the length of the edge, and drain away rainwater as much as possible, so that vehicles can have better grip when driving on wet roads and improve the driving safety performance in rainy days.

　　Weichi AE50 incorporates a brand-new orange oil formula, which can soften the tire, better fit the tiny bumps on the road surface and improve the grip. Promote heating when braking and turning need high grip, and the braking performance is stronger.

2. Quiet and comfortable

　　As we all know, tires with variable pitch patterns can suppress the noise of tires. The noise suppression of tires with large pitch difference will be good before wear, but after wear, due to the large pitch difference, the mute performance will decrease obviously. Weichi AE50 adopts the newly developed silent pitch design, and 84 pitch combinations are upgraded, which can make the new clothes and use more silent.

　　Weichi AE50 also adopts the design of variable pitch, but its pitch has little difference from pitch to pitch, so the design can ensure that its mute performance can continue after the tread is worn. Moreover, there is little difference between the pitches, which can effectively inhibit the occurrence of eccentric wear.

Step 3 save fuel

　　　What is the difference in fuel economy between the tires of Youkehaoma and those of the past? Weichi AE50 adopts "low fuel consumption polymer" which can inhibit tire heating. This low fuel consumption polymer has a long molecular chain, so the number of heating terminal parts is small and the energy loss is small.

　　　The sidewall is designed with a concave hole, which is similar to the surface of a golf ball, and can restrain the airflow turbulence behind the tire. Through this concave hole design, the airflow can be eased and the air resistance of the tire can be reduced. In addition, under the condition of not reducing the wear resistance of the tire, Weichi AE50 also stepped on lightweight rubber to reduce the weight of the tire and further improve the fuel-saving performance of the tire.

● Specification: Sword refers to mid-to high-end cars.

　

　　Wei Chi AE50 announced 15 different specifications this time, which are suitable for three wheel hub sizes, namely 16, 17 and 18 inches; There are 7 species, ranging from 40 to 60 respectively; The speed is W, which is 270km, which is the speed level of sports car tires. 　

　　The specifications of 16, 17 and 18 inches break the tradition that Weichi series does not adapt to large-size wheels. The maximum size of the adapter hub of the first two Weichi products is 16 inches, while the maximum size of the adapter hub of Weichi AE50 is 18 inches, which makes up for the vacancy that Weichi series has no large size. At this point, the size of the hub adapted by Weichi series is from 14 inches — There are 18 inches, which is also the strategy that Youke Haoma intends to promote in China. The 17-inch and 18-inch models are the standard wheel hub sizes of mid-to high-end cars, and the model of Weichi AE50 is mainly concentrated in the 17-inch model. Of course, the goal is to increase the original matching and tire changing market of mid-to high-end cars.　

● Main competing products: The performance is roughly the same.

　　From the function of publicity to the size of matching, there is no doubt that the main target of Weichi AE50 is the middle and high-end market; But there are already many powerful competitors in this market, and they are all gearing up and eager to occupy each other’s market share. With the joining of Wei Chi AE50, the competition in this market will be more intense. What are Weichi’s main competitors? Below I will simply list a few:

1. Bridgestone green song with EP200

　　Green song with EP200 is a tire that focuses on handling, comfort and fuel saving, and it repeats the function promoted by Wei Chi AE50. This tire is a new product launched on the market last year, and its performance has yet to be tested by the market.

2. Michelin Primacy 3ST Haoyue

　　Michelin, the rice fat man, has an extraordinary influence in the domestic tire market. Primacy 3ST Haoyue is also a new product introduced last year. It has a good performance after its launch, and X Bao’s monthly sales are very impressive. Its main performance is comfort, fuel economy and safety. In fact, it is roughly the same as the performance of Weichi AE50. We have also made its evaluation ("Manipulation is unexpected. Michelin Primacy 3ST long test",I found that this tire has a good performance in addition to quiet and comfortable.

3. Goodyear Yasunari

　　Goodyear Safety Tire, also a new tire introduced in China last year, is mainly characterized by safety, comfort and handling. After this tire was put on the market, consumers recognized it and its sales performance was good.

4. Pirelli new P7

　　The main performance of Pirelli’s new P7 is control, but it also has a good performance in silence, comfort and fuel economy, which undoubtedly coincides with the Weichi AE50. Moreover, with the good reputation of Pirelli tires, the sales volume of the new P7 has been good since its launch.

5. contiMAXcontact MC5

　　　The main performance of Mapai MC5 is also handling, but its quiet comfort is excellent. It is a tire that pays attention to handling and gives consideration to quiet comfort. Although it didn’t mention its fuel-saving performance, MC has a large market share by virtue of its good reputation.

● Summary:

　　　The emergence of Weichi AE50 series makes up for the vacancy of Youke Homa tire in this market, and also adds a powerful competitor to the high-end market with fierce competition. Wei Chi AE50 has been quietly listed a few days ago, and 15 different specifications will be launched in succession. It overlaps with the functions of many competitors. How can we break through? It depends on its internal strength and the driver behind it. And what is its market competitiveness? This answer will be handed over to the market for testing.　

　

　If you want to know more about Youke Homa Tire, please click on the picture link below:

　

　　Xinhua News Agency, Beijing, March 15th (International observation) The poisoning incident of former agents fermented the sharp decline of British-Russian relations.

　　Xinhua News Agency reporter Gui Tao An Xiaomeng WU GANG

　　British Prime Minister Theresa May announced on the 14th that Britain has decided to take a series of measures, including expelling 23 Russian diplomats, in retaliation for Russia’s alleged involvement in the poisoning incident of former Russian agents in Britain. The Russian Embassy in Britain posted on social networking sites that the relationship between Britain and Russia has fallen to "minus 23 degrees Celsius", but Russia is not afraid of the cold.

　　Analysts pointed out that with the continuous fermentation of the "poisoning" incident, the relationship between Russia and Britain has rapidly cooled down, and the relationship between Russia and other western countries has also deteriorated.

　　"Poisoning" event heats up

　　British media reported earlier this month that former Russian agent Krippahl and his daughter were unconscious on a bench in the street of Salisbury, Wiltshire, England on the 4th. British police said that two people were poisoned by nerve agents. The British government said that the "poisoning" incident involved the use of a military-grade nerve agent, and Russia was "very likely" to have something to do with it.

　　Britain issued an ultimatum to Russia on the 12th, demanding that Russia explain the "poisoning" incident within 24 hours. Russia said that it would never accept the so-called "ultimatum" that Britain violated international law.

　　The Russian side stated that according to the Chemical Weapons Convention, the questioned country has the right to know and test the chemical substances involved. After Britain claimed that former Russian agents were "poisoned", Russia learned about the chemicals involved in the case from Britain through diplomatic notes, but the British refused to disclose details. Russian Foreign Minister Lavrov said that Russia is willing to cooperate with the British side to investigate this case if the British side can act in accordance with international law.

　　May read a statement in the lower house of parliament on the 14th, saying that the expelled diplomats should leave within one week. Other retaliatory measures include: suspending all planned high-level bilateral activities between Britain and Russia, and members of the British cabinet and royal family will not attend the World Cup in Russia this summer.

　　At the request of Britain, the UN Security Council held an emergency meeting on the afternoon of 14th to consider the poisoning incident. Jonathan Allen, Chargé d ‘affaires of the British Permanent Mission to the United Nations, said that the British government believed that it was "very likely" that Russia had created the incident, and pointed out that it was an illegal use of force, which violated the Charter of the United Nations.

　　Vasily Niebianjia, Russian Permanent Representative to the United Nations, said that the British accusation was "totally unacceptable". At the same time, he also said that the accusations against Russia by some countries are the usual propaganda means, which are intended to discredit Russia. He asked the parties concerned to provide physical evidence and stressed the importance of seeing hard evidence.

　　Britain-Russia relations cool down.

　　After Britain announced a series of measures against Russia, the Russian Foreign Ministry issued a statement saying that Britain’s move was an unprecedented provocation, which undermined the basis of normal dialogue between the two countries. Russia’s response to Britain "will not wait too long." The statement said that Britain did not investigate the case according to international standard procedures, but chose to confront Russia. Obviously, the British side conducted a unilateral opaque investigation to launch anti-Russian activities again.

　　Peskov, press secretary of Russian President, reiterated on 14th that Russia did not participate in the investigation of the poisoning incident of former Russian agents, so it was impossible to give any statement about the incident, not to mention that the incident did not happen in Russian territory.

　　Alexei Fenenko, a senior researcher at the Institute of International Security Studies of the Russian Academy of Sciences, said that poisoning former agents is not beneficial to Russia, but it is very beneficial to Britain because it can give Britain an excuse to accuse Russia of interfering in its internal affairs.

　　Russian media generally believe that there is absolutely no need for Russia to take the actions accused by the British side when Russia is about to usher in the presidential election and the World Cup. The British used the "poisoning" incident to speculate on the Russian threat in order to create obstacles to the Russian presidential election and the World Cup. Some Russian media even pointed out that Russia and Britain are on the brink of war.

　　Analysts believe that the relationship between Britain and Russia has been tense in recent years, and the two sides have conflicts on issues such as Syria and cyber security. This "poisoning" incident has undoubtedly cast a greater shadow over the relations between the two countries.

　　The West puts pressure on Russia.

　　At the meeting of the UN Security Council on 14th, representatives of the United States, France, the Netherlands, Sweden and other western countries supported the British position.

　　Heili, the permanent representative of the United States to the United Nations, said that the United States government "stands firmly with Britain" and asked Russia to shoulder the heavy responsibility of being a permanent member of the Security Council and actively cooperate with the British investigation. French representative Delatre said that this incident is a serious threat to international peace and security, and those who manufacture and use such chemical weapons must not go unpunished.

　　The NATO Council, the decision-making body of NATO, issued a statement on the 14th, expressing serious concern about the recent "poisoning" incident and calling on Russia to pay attention to the demands of Britain.

　　Bogdan Bez Palicot, a Russian political analyst, said that western countries are now looking for any excuse to accuse Russia and impose sanctions on it, including the doping incident, Russia’s actions in Syria and the poisoning incident of former agents. He believes that it is not a coincidence that Russia is about to hold a presidential election and the "poisoning" incident occurred at this time.

　　Analysts believe that as the "poisoning" incident continues to ferment, it is not ruled out that Britain’s western allies will continue to put pressure on Russia and launch sanctions, and the relationship between Russia and western countries will probably deteriorate.

　　Editor’s note:Hypertension is a common and frequently-occurring disease. The onset of this disease is generally slow, and patients often have no symptoms in the early stage, or only have dizziness, headache, palpitation, tinnitus and other symptoms. On the surface, it is an independent disease, but in fact it is an important risk factor for cardiovascular, cerebrovascular and renal diseases. If it is not treated properly, it will become more serious complications of hypertension such as stroke, myocardial infarction and renal failure. Is your blood pressure above the standard? Let’s take a look at some methods to prevent hypertension.

　　Blood pressure is not obedient, do a set of antihypertensive exercises.

　　1. Preparation: Sit up, look ahead, hang down your arms, put your palms on your knees, make your arms bend naturally at 90 degrees, keep your feet shoulder width apart, relax your muscles and breathe evenly.

　　2. Press and rub the temples: rotate clockwise for one beat, and do about 32 beats.

　　3. Press and knead Baihui point: rotate with the palm close to Baihui point, one beat per week, making 32 beats in total. Baihui point is 7 inches in the middle of the back hairline, when the tips of the ears are straight up and the top of the head is in the middle.

　　4. Press and knead Fengchi point: press and knead bilateral Fengchi point with both thumbs, and rotate clockwise, with one beat per week, making a total of 32 beats. Fengchi point is on both sides of the big tendon behind the forehead and parallel to the earlobe.

　　5. Mow your head and clear your brain: naturally separate your hands and fingers, massage with thenar from the forehead to the back of your ear, and walk once for a beat, about 32 beats.

　　6. Wipe the neck: wipe the sternocleidomastoid muscle of the right neck with the thenar of the left palm, and then wipe the left neck with the right hand, once for a beat, for a total of 32 beats.

　　7. Press Quchi point: first right hand and then left hand, and rotate once for a beat, making a total of 32 beats.

　　8. Kneading the chest wide: press the Neiguan point with your thumb, first rub your left hand and then rub your right hand, and press it clockwise for one beat, a total of 32 beats.

　　9. Leading blood downward: press Zusanli point of left and right calves with the thumb of both hands respectively, and make a beat for one rotation, making a total of 32 beats.

　　10. Expanding chest and regulating qi: relax and droop your hands, then hold your empty fists, bend your elbows to shoulder height, expand your chest backwards, and finally relax and restore.

　　11 kinds of food can lower blood pressure.

　　1. berries. Blueberries and strawberries contain antioxidant anthocyanins. Studies have found that people who consume more anthocyanins reduce their risk of hypertension by 8%. Consider berries as snacks or desserts, or add them to smoothies or oats.

　　2. bananas. Bananas contain a lot of potassium, which helps to control blood pressure. The American Heart Association recommends that adults should consume 4700 mg of potassium every day. Foods rich in potassium include avocado, cantaloupe, flounder, mushrooms, potatoes, tomatoes, tuna, dates, dark green vegetables, etc., but patients with kidney disease should seek the guidance of a doctor before eating.

　　3. pistachio. Pistachio nuts and almonds all help to lower blood pressure, and salt-free nuts are healthier.

　　4. Dark chocolate. A retrospective study shows that chocolate can lower the blood pressure of the general population and patients with prehypertension. It is recommended to choose high-quality chocolate with cocoa content above 70%.

　　5. Kiwifruit. The study found that eating three kiwifruits a day significantly reduced blood pressure after 8 weeks. Its rich vitamin C may be a "hero".

　　6. watermelon. Citrulline in watermelon can help control blood pressure, which can promote the body to produce nitric oxide which can relax blood vessels, increase arterial elasticity and speed up blood flow.

　　7.oats. A review of 28 experiments concluded that dextran in oats and barley can lower blood pressure. It is suggested to start the day with oatmeal and drink barley tea often.

　　8. garlic. Garlic can increase the synthesis of nitric oxide and help dilate blood vessels, and its main active ingredient, allicin, is beneficial to health. Garlic can be added to stir-fry dishes, soups and omelets, which can refresh them.

　　9. milk Milk and yogurt are foods rich in calcium. Many studies have shown that after supplementing about 1000 mg of calcium, all the results showed that the blood pressure of the subjects decreased slightly. The American Heart Association pointed out that yogurt can reduce the risk of hypertension in women. It is recommended to drink natural yogurt without sugar and add fresh fruit or nuts. It is not recommended to use supplements that exceed the reference intake of calcium to prevent and treat hypertension.

　　10.cinnamon. Studies have shown that cinnamon can reduce short-term systolic blood pressure by 5.39 mm Hg and diastolic blood pressure by 2.6 mm Hg. Cinnamon can be used as seasoning or instead of sugar in daily diet.

　　11. lentils It is an excellent source of vegetarian protein and fiber, which helps to lower blood pressure. It is delicious when added to salads, stews and soups.

　　Five methods are beneficial to lowering blood pressure.

　　1. Sitting posture should be correct. Shaking or crossing your feet while sitting is a posture between sitting and standing, which will affect the blood pressure reading, because the blood pressure of the two postures is different. The correct way is to sit in a chair with your back flat on the back of the chair, your feet flat on the floor, and your legs should not cross, otherwise it will affect the blood flow.

　　2. The arm is supported. If your arm is positioned too high or too low during blood pressure measurement, it will be more difficult for your heart to pump blood, resulting in a high blood pressure reading. The correct way is to put your arms flat on the table, even with the position of your heart.

　　3. Breathe slowly. When you are stressed, your blood pressure will rise. Deep breathing can relieve stress and lower blood pressure. The correct way is to inhale deeply through the nose, fill the chest and abdomen, and then exhale slowly through the mouth, and repeat the above process.

　　4. Eat dark chocolate. A literature review of 35 related studies found that healthy adults who eat foods rich in flavanols, such as cocoa and dark chocolate, can lower their blood pressure by 2 mm Hg. But this doesn’t mean that you should eat it before measuring your blood pressure. It is the right way to develop healthy eating habits in your daily life.

　　5. Do grip strength exercises. The study found that the systolic blood pressure of healthy adults can be reduced by about 10 mm Hg after doing simple grip strength exercises for 15 minutes three times a week for 10 weeks. However, we should pay attention to avoid doing grip strength exercises 1 hour before blood pressure measurement, so as not to affect the results.

　　Tip: Eight reasons quietly raise blood pressure.

　　1. Too much dependence on convenient processed food. The survey found that the average person in Europe and America consumed 80% of the total salt from processed food. With the accelerated pace of life, people eat more and more processed foods. Instant noodles, sausages, bread, breakfast cereal, potato chips, pizza, canned food, pasta sauce, etc. are all rich in salt. Excessive salt intake directly affects blood pressure and increases the burden on the heart. So, don’t eat processed food often to save trouble. Generally speaking, the daily salt intake of healthy people should not exceed 6 grams, the daily salt intake of diabetic non-hypertensive patients should be below 5 grams, and the daily salt intake of hypertensive patients and diabetic nephropathy patients should not exceed 3 grams. If the condition is aggravated, the control should be stricter, and the daily salt intake should not exceed 1 gram.

　　2. Excessive drinking every day. For people who have drinking habits, moderate drinking (one cup per day for women and two cups per day for men) often does not cause big problems. However, frequent drinking will lead to a long-term increase in blood pressure, increase the risk of atherosclerosis, and promote heart attacks and strokes.

　　3. Lack of exercise. A large number of studies have confirmed that lack of exercise and sedentary behavior are closely related to the occurrence of various chronic diseases, such as hypertension, cardiovascular diseases and diabetes. Moreover, it will accelerate arteriosclerosis and force the heart and blood vessels to work harder.

　　4. Long-term stress. Nowadays, people are under pressure for a long time because of heavy work, full schedule and challenging interpersonal relationships. The human body will secrete hormones, which will cause vasoconstriction, increase the resistance when discharging blood, raise blood pressure, and then the human body will have a series of changes.

　　5. Feeling lonely or isolated from society. When you feel lonely or isolated, you may not necessarily feel stressed, but when these feelings persist, it will trigger the release of dangerous stress hormones, which will lead to an increase in blood pressure.

　　6. Sleep apnea. If your partner often complains that you snore, you should pay attention to it. Generally speaking, lack of sleep will lead to weight gain and hypertension by increasing the release of stress hormones or increasing your craving for junk food. The main cause of sleep-related hypertension is obstructive sleep apnea (OSA). This disease can lead to the interruption of sleep and the decrease of oxygen content in the body, and the body’s response to this is the increase of blood pressure.

　　7. Have other health risks or take some drugs. Some diseases will collude with hypertension, such as thyroid diseases, renal vascular diseases and hypercortisolism, which will further increase hypertension. In addition, some common drugs can also raise blood pressure, such as antidepressants, decongestants, oral contraceptives, non-steroidal anti-inflammatory drugs and prednisone.

　　8. Have a family history. Genes play a role in the pathogenesis of hypertension, which is why seemingly healthy young people are still diagnosed with hypertension. Moreover, people with a family history of hypertension often have a common living environment and habits, which will increase the risk of high-risk groups. (Source: China Traditional Chinese Medicine News, Life Times)