Dengue fever is an acute insect-borne infectious disease caused by dengue virus. Dengue fever is generally not transmitted from person to person. It is mainly transmitted by the bites of Aedes albopictus (commonly known as Aedes versicolor) and Aedes aegypti. Mosquitoes suck the blood of infected people, replicate the virus in their bodies, and then spread the virus the next time they bite. The incubation period of dengue virus in human body is generally 1~14 days, mostly 5~9 days. The incubation period in mosquitoes is 8~11 days.

　　How do you know you have dengue fever?

　　Typical symptoms of dengue fever are"High fever, three pains and three redness"+rash.

　　High fever:Sudden high fever (above 40°C);

　　Three pains:Severe headache, general joint pain, muscle aches;

　　Sanhong:Face red, neck red, chest red;

　　Rash:Congestive rash or punctate bleeding rash appears on the trunk or head and face of limbs.

　　The initial symptoms of dengue fever are similar to colds and flu, and can be distinguished from the following aspects:

　　The fever caused by dengue fever is generally a "high fever", and the body temperature can often reach 39 C or even 40 C;

　　In addition to fever, dengue fever has obvious fatigue, anorexia, nausea, etc., and is often accompanied by severe headache, orbital pain, systemic muscle pain, bone and joint pain, and may be accompanied by flushing on the face, neck and chest.

　　In addition to fever, the symptoms caused by a cold are often accompanied by "catarrh" symptoms such as stuffy nose, runny nose and cough.

　　If you have a history of traveling in dengue fever epidemic areas within 2 weeks, or if there are confirmed cases in the city where you are active, plus the above symptoms, it is very likely that you will not get the common cold or flu.

　　Symptoms of the first infection are mild.

　　Re-infection can be fatal

　　Dengue virus is divided into four serotypes. Generally speaking, most people have mild symptoms after the first infection, and they will produce immune antibodies to this serotype of dengue fever after rehabilitation.

　　Infection with another serotype of dengue virus may lead to severe illness, which may cause shock and organ failure.

　　Translate the above passage:

　　You were beaten by Brother Dengge once, and the second time you saw Brother Dengge from afar, you thought it was Brother Dengge. Thinking that you wouldn’t be beaten again, you let your guard down. I didn’t expect that Brother Dengge could directly beat you to death … …

　　So if you find that you have dengue fever, you can’t tell how many times you have it (most people can’t tell), so seek medical advice in time.

　　The fever has gone down,The condition may be more serious.

　　Some patients think that they have recovered after 3-7 days of onset and the high fever has subsided. In fact, this may be a signal that the condition is getting worse!

　　Therefore, the following "alarm" signals should be paid attention to as soon as possible:

　　Severe abdominal pain

　　Persistent vomiting

　　have bleeding gums

　　spit blood

　　tachypnea

　　Fatigue, anxiety

　　The above symptoms are signs of severe dengue fever, and you need to seek medical attention in time!

　　Don’t eat ibuprofen and aspirin indiscriminately.

　　At present, there is no specific medicine for dengue fever. The focus of treatment is to control pain with painkillers, usually acetaminophen.

　　Avoid using non-steroidal anti-inflammatory drugs such as ibuprofen and aspirin, which increase the risk of bleeding.

　　The mortality rate of typical dengue fever is less than 1%, but if it is not treated in time, it will become severe and the mortality rate will exceed 20%.

　　Therefore, no matter the severity of the illness, seek medical advice in time! Seek medical attention in time! Seek medical attention in time! Is the best way to deal with it

　　Outbound travel should be especially careful.

　　At present, the cases of dengue fever in China are mainly imported cases, so parents who plan to travel with their children in the summer should pay special attention to the following protective measures.

　　"three preparations" before going out

　　Understand the local dengue fever epidemic;

　　Prepare loose, light-colored long-sleeved clothes;

　　Prepare mosquito repellent containing DEET and DEET.

　　"Three Notices" in the Journey

　　① Pay attention to mosquito bites.

　　Apply mosquito repellent to exposed parts of the body and apply it in time according to the instructions;

　　Avoid staying in shade, grass, gazebo and other places when mosquitoes are frequent;

　　Try to stay in an environment with screens and screens, and use mosquito nets and mosquito coils when sleeping.

　　② Pay attention to mosquito breeding.

　　Clean up the indoor and outdoor water in the residence to avoid breeding mosquitoes.

　　③ Pay attention to seek medical advice in time.

　　If you have symptoms such as fever, please seek medical attention immediately.

　　"Three Attention" after Returning to China

　　Pay attention when entering the country, and report to the customs immediately if there is fever;

　　Pay attention within 14 days after returning to China. If you have fever, go to a regular hospital immediately and inform your travel history to avoid delaying your illness and causing serious illness.

　　Pay attention to removing stagnant water and mosquitoes at home to protect family health.

　　Minnan network integrates healthy Nanning and Shunde disease control

　　　　Tianjin Traffic Broadcasting was founded on January 1, 1994. It is unique among seven series stations of Tianjin People’s Broadcasting Station. It targets drivers, passengers and citizens. It is the publishing center of Tianjin information, the traffic light in the city, and the service desk for the majority of traffic participants.

　　Tianjin Traffic Broadcasting uses the digital broadcasting system with the highest level in modern China to broadcast 24 hours a day, with dual-frequency transmission (medium wave 567 kHz, FM 106.8 MHz). The listening range covers Tianjin, Beijing and most areas of Hebei, Shandong, Henan, Shanxi and Inner Mongolia. On January 1, 2004, the program of Traffic Station was greatly revised, which was dynamic and fashionable. An excellent broadcast with accompanying listening in the car. Broadcast classic programs 24 hours a day. Rolling news, timely traffic conditions, expert service, variety interaction, and lucky gifts are wonderful.

　　The listening rate of Tianjin traffic radio in the car is as high as 96.4% (which is the highest among the national traffic stations with transferred data). In the listening rate survey of thousands of households in Tianjin People’s Broadcasting Station in 2003, Tianjin’s comprehensive listening rate outside the traffic trolley also ranks first among the seven series stations of Tianjin Radio Station, with more than 2 million mobile audiences every day, locking in white-collar business consumers and unlimited business opportunities.

The Lady’s Law is on.

Directed by Li Jiangming and starring Jiang Shuying, Liu Mintao and Peng Yuchang, the urban women’s topic workplace drama "Lady’s Law" premiered on CCTV 8 on May 9, and was broadcast simultaneously on Tencent video. Taking the lawyer industry as the breakthrough point, the play tells the story of a rational and decisive female lawyer, Xu Jie (Jiang Shuying), and an empathetic female lawyer, Chen Ran (Liu Mintao), who went from conflict of ideas to mutual understanding, and finally jointly exposed the truth and pursued fairness and justice. Based on the current background of ruling the country according to law, the drama series echoes the legal focus by depicting a number of social practical problems, bringing certain enlightenment to the audience by law and life.

"Nong Hao, My Northeast Girlfriend" started.

Directed by Xia Jun and starring Ao Ziyi and Huang Cancan, the alternative youth light comedy "Nong Hao, My Northeast Girlfriend" was broadcast in iQiyi on May 10th. The strength of the play is to interpret the warm and funny love story between Shanghai teenager Yang Yishan (Aoziyi) and Northeast girl Zhao Duoduo (Huang Cancan). The drama series light happiness, love and campus youth complement each other. While showing the sweet feelings of tell it to the judge, it also shows vivid campus group images in a funny way, igniting those joyful and passionate youth energy.

The duel begins.

Directed by Zhou Linhao and starring Oho Ou and Wang Jingchun, the criminal investigation suspense drama "Duel" was launched on the video of iQiyi and Tencent on May 10th. The play tells the story of Wu Jian (Oho Ou), a member of the Criminal Investigation Detachment of the Public Security Bureau, and Wen Luyang (Wang Jingchun), a criminal investigation expert, going out hand in hand to fight to the death with vicious criminals in order to eradicate the evil forces entrenched in the county. The perfect partner of the new generation of actors and the old drama bones also makes the audience look forward to the wonderful confrontation that will be opened soon.

The night before last

Recently, directed by Zhang Jiuyuan and starring Oho Ou, Zhang Huiwen and Zhao Zhiwei, the bloody suspense drama "Eve" was officially finished.

Focusing on the era of social unrest, the play tells the story of Lin Xi (played by Oho Ou), Su Nan (played by Zhang Huiwen) and other warm-blooded young people with different identities, adhering to the ideals and beliefs of serving the country and devoting themselves to the revolutionary journey. The Night Before reveals the sacrifice and persistence of revolutionary workers and unsung heroes in that era in the face of national justice, as well as their pursuit and yearning for a bright future by writing thrilling spy war stories under special circumstances.

"Lucky at Seven o’clock" is finished

Directed by Nan Li and starring YCY and Ding Yuxi, the costume myth comedy "Lucky at Seven o’clock" has been officially announced recently. The drama series is adapted from the novel "On impulse, the Seven Worries are unlucky" by Jiu Lu Fei Xiang, and tells the story of Xiangyun (YCY), a fairy in the Moon Old Pavilion, and Chukong (Ding Yuxi), a disciple of Mao Ri Xing Jun, who were knocked down from the mortal world to experience the seven-world love robbery because of misunderstanding and conflict. The drama broke through the usual setting of three generations and three generations of Xianxia-themed works in the past, and opened up a new development direction for Xianxia drama with the sweet and abusive intertwined and unforgettable love of seven generations between the protagonists.

Official announcement of Tian Xingjian

The online drama Tian Xingjian, directed by Lou Jian and Wei Lizhou and starring michael, Maggie Huang, Liu Yuning and Pang Hanchen, was officially announced. The play tells the story of a group of people with different identities involved in a bizarre treasure hunt at the end of the late Qing Dynasty. They experienced ups and downs all the way and staged a wonderful story of blood ups and downs. At the same time, people have gradually strengthened their goals and ideals of saving the country and surviving in the magnificent and turbulent historical wave.

On the 17th, local time, Ursula von der Leyen, President of the European Commission, announced the nomination list of the new members of the European Commission at a press conference held in Strasbourg, France.

△ Ursula von der Leyen (data map)

On July 18th this year, Ursula von der Leyen was re-elected as President of the European Commission by the European Parliament. After that, she set out to form a new European Commission. According to the relevant regulations of the European Union, each member state should nominate a candidate for the European Commission. Except Ursula von der Leyen himself, all nominees must be approved by the European Parliament, questioned by the European Parliament hearing and confirmed by voting before taking office.

According to EU diplomats, at present, it is expected that the establishment of the next European Commission leadership team may be postponed until after the original early November.

In order to ensure the gender balance of the team, the list was once postponed. On September 16th, local time, Thierry Bredon, a Frenchman who is in charge of the internal market of the European Commission, announced his resignation and accused Ursula von der Leyen of "improper governance", which also made European public opinion suspect that the release of this list might be postponed again. (General Desk reporter Zhu Yuli)

Continuing the IP craze of the big screen, "Central Video" launched the new spring series live variety show of "China Poetry Meeting" on the mobile side. The five programs cut in from different perspectives, highlighting the themes of saying goodbye to the old and welcoming the new, wishing for a happy holiday, reunion, peace and prosperity, and showing the enduring charm of the excellent traditional culture of the Spring Festival through new content and cross-border upgrade.

Author: Wang Yongli

Biting candied melons, playing games, shooting arrows at toys such as red bull, hoop and lion dance … Restoring the elegant scenes of ancient literati, poets dressed in cosplay ancient poetry clubs set off a series of "poetry revelry" in China Poetry Festival.

On January 27th, 2021, CCTV’s 5G new media platform "Central Video" continued the IP craze of the big-screen "Chinese Poetry Conference" and launched the new spring series live variety show of China Poetry Conference. The program consists of five phases, which are divided into food, poetry and beauty, New Year’s Eve, travel and Spring Festival. From different perspectives, it highlights the themes of saying goodbye to the old and welcoming the new, reunion and peace, and prosperity.

As of February 8, the fifth live broadcast of "China Poetry Club" in the new spring ended, and the cumulative viewing volume in the central video App was nearly 7 million, related topics in Weibo.# China Poetry Festival # # Poems not to be missed #The reading volume exceeded 500 million.

China Poetry Festival is a joint product of Chinese Poetry Conference on mobile phones and other mobile terminals, which focuses on making "poetry" interesting and youthful. During the Spring Festival, the new spring of China Poetry Club pays attention to the festive atmosphere and timeliness of the Spring Festival. Before the Spring Festival, the program has themes such as New Year’s Eve special, Spring Festival "Thirty-six Plans", traveling with poetry clouds, and New Year’s Eve food, which on the one hand creates a happy and peaceful overall atmosphere during the Spring Festival, and on the other hand warms up the Chinese Poetry Conference broadcast during the Spring Festival.

In order to give consideration to practicality, the program group has planned a series of contents such as "Poetry for New Year" and "Poetry for Blessing". "I wish you I will mount a long wind some day and break the heavy waves, and set my cloudy sail straight and bridge the deep, deep sea", "I wish you and loud my song and deep my drink, on the green spring-day that starts me home", "I wish you a long life together", "I wish you less face when Wan Li comes back, smile, and smile with beautiful fragrance" … The profound meaning contained in China’s ancient poems has been integrated into holiday wishes. The special scene of New Year’s Eve is devoted to "I wish you+poetry", which is both beautiful and practical.

In addition to the new content, there are cross-border upgrades. In the guest lineup in the new spring, in addition to the popular players in the Chinese Poetry Conference, special guests are also invited to help out, such as Hu Wenge, a descendant of Meipai, a famous Peking Opera, and Qu Liangyuan, a descendant of the 76th generation of Qu Yuan, who read poems for you on the spot. Mr. Poetry and Xin Xiaojuan, an associate professor at Renmin University of China, explained it in simple terms and in line with the situation. For example, a poem by Zhang Weiping, a poet in the Qing Dynasty, "All kinds of flowers are arranged, only waiting for the first sound of new thunder", which just fits the festive atmosphere of welcoming the Spring Festival. The program deepens the audience’s understanding of these Chinese cultures in the immersion of the scene, and makes ancient poetry "fly into the homes of ordinary people" easily and happily.

The new spring program is based on warm red in dance beauty, with the background of Chinese-style architecture with flower-edged windows, covered with red paper-cuts, red lanterns, auspicious clouds, auspicious birds and animals, etc. It is simple and simple, and full of poetic elegance of literati festivals. In the festive atmosphere of the Spring Festival, "China Poetry Meeting" uses a younger expression in the new spring, which gives traditional culture a "new way of playing" and gives new vitality to classical poetry.

"China Poetry Festival" created a 300-hour+continuous live broadcast. The program adopts the media integration technologies such as "5G+6K" and "Virtual Reality", and takes the virtual studio as the second scene to interact with netizens in real time. The live broadcast room comprehensively uses mobile live broadcast, slow live broadcast, short video and other forms of expression, so that more netizens can stay at home and enjoy the beautiful scenery related to poetry. Among them, for the first time, the program tries to help users unlock the interactive mode of tidbits and videos, and expand the new style of production, operation and promotion of lightweight variety shows.

Considering the preferences and needs of netizens, the program enables the "direct shooting" mode, and viewers can realize the function of "only watching who" through the direct shooting channel in the live broadcast room. With the combination of "dynamic+static", the "poetry program" with traditional culture was made into a series of live variety shows with a dimension-breaking and cross-border nature. The program created a unique "poetry feast" and "poetry carnival" with netizens.

Combining classic traditional poetry with modern popular elements such as the national tide, interactive games, and the second dimension, China Poetry Fair not only pays attention to the expression of the program "youth" in the times, but also deeply digs into the traditional cultural connotation behind the poetry, showing the enduring charm of the excellent traditional culture of the Spring Festival in a more popular and popular interactive way, so that more young people can see the classic and excellent poetry and fall in love with it.

Editor | Zeng Yuheng

1 billion, has always been an important milestone in domestic beauty.

For the brand,This is not only a numerical achievement, but also an important promotion of brand recognition, influence and consumer base in the market.

Recently, the "Annual Sales List of National Cosmetics Brands" released by User said that in the past year, 28 domestic cosmetics exceeded 1 billion.(The sum of GMV of the brand in Amoy/JD.COM/Tik Tok platforms); Among them, 10 brands have exceeded 2 billion yuan, namely Polaiya, Winona, Kanshu, Nature Hall, Huaxizi, Kerfumei, Kazilan, Grain Rain, HBN and Ou Shiman.

Rotation.

In recent years, the list of domestic beauty products that have entered the "1 billion club" has been changed several times. Behind the alternation of the old and the new is also an iterative history and evolution theory of the industry.

First, the pattern: Amoy system is stable, Aauto Quicker is reduced, and Tik Tok is "star-making" in batches.

In terms of platforms, Taoxi, Tik Tok, Aauto Quicker and other platforms have different star-making capabilities.

Take Amoy as an example. From 2021 to 2023, the number of domestic beauty brands that can break through 1 billion on the Amoy platform is 8, 9 and 9 respectively, which tends to be stable.

However, the Matthew effect of beauty brands on this platform is becoming more and more obvious. From 2021 to 2023, Polaiya won the title of TOP1, a domestic beauty product, and its GMV soared from 2.718 billion yuan to 6.361 billion yuan. The GMV of TOP2 brand, which is a domestic beauty product, has also been upgraded from 2 billion to 3 billion.

At the same time, the list of 1 billion+domestic beauty products on the Taobao platform is constantly changing: in 2022 and 2023, Zhiben, Kwadi, HBN and Kerfumei are all new members.

Compared with the stable output of Amoy platform, Tik Tok’s 1 billion domestic beauty brands are "gushing out". From 2021 to 2023, the number of 1 billion+domestic beauty cosmetics in Tik Tok was 1, 4 and 9 respectively, showing a rapid upward trend.

As can be seen from the changes in the list,The pattern of beauty cosmetics in Tik Tok is gradually diversified.

First, the head beauty of domestic products broke out.In 2023, Kans climbed to the top of Tik Tok Beauty TOP1 with a GMV of 3.34 billion. In addition, Polaiya also passed the threshold of 2 billion in Tik Tok.

Second, the beauty instrument brand has made a strong breakthrough.In 2022 and 2023, the strength of Shuguang and Extremely Meng exceeded 1 billion yuan, and the GMV of Extremely Meng in 2023 was even close to 2 billion yuan.

Third, Tik Tok brand has achieved an order of magnitude jump.In 2023, Diane and Jiao Runquan were two major Tik Tok brands.(generally refers to the brand that grew up in Tik Tok)They broke through one billion in succession and became the newest members of Tik Tok’s one billion club.

Different from the strong performance of Tik Tok platform, Aauto Quicker’s "star-making" ability in the beauty sector showed a downward trend. From 2021 to 2023, the number of 1 billion+domestic beauty cosmetics in Aauto Quicker was 2, 2 and 1 respectively.

Since 2021, domestic beauty brands that have exceeded 1 billion in Aauto Quicker are fast brands.(generally refers to the brand that grew up in Aauto Quicker)And the GMV of the head brand is decreasing year by year. In 2021, Dora Doshan, a brand ranked in Aauto Quicker Beauty TOP1, had a GMV of 1.539 billion yuan in that year; By 2023, the title of Aauto Quicker Beauty TOP1 was won by Dai Laixi, and the GMV in that year was 1.131 billion yuan.

According to the comprehensive multi-platform data performance(The sum of GMV of the brand in Amoy/JD.COM/Tik Tok platforms)In 2023, a total of 28 domestic beauty products entered the 1 billion+camp. Among them, many brands are new members, such as Caitang, Skin Future, Ermu Grape, Youshiyan and so on.

Second, a great leap in channels, marketing and products

In the decades of the development of domestic beauty products, the list of entering the 1 billion camp has changed several times.

G8 brand rising from CS channel(refers to the eight domestic beauty brands that ranked first at that time), to the Amoy brand that grew from the Amoy Department, and now to the shaking brand and fast brand that quickly occupy a place, all(Zeng)It is the main force in the 1 billion domestic beauty camp.

Behind the replacement of this list is a beauty industry about channels, marketing and products.(Consumer demand)The big jump.

Channel change: from offline to online, from amoy to new e-commerce platform.

In the past 20 years, the main channel of beauty sales has shifted from offline to online. According to Euromonitor statistics, the proportion of e-commerce channel sales in the beauty and personal care industry has rapidly increased from 9.90% in 2012 to 42.30% in 2022, and it has developed into a single sales channel with the highest proportion. The proportion of sales of traditional convenience stores and supermarkets decreased from 37.50% in 2012 to 18.80% in 2022.

Under the channel reform, the ranking of head brands has also changed a lot. Take the cosmetics category as an example. From 2008 to 2022, the sales proportion of cosmetics in e-commerce channels jumped from 2% to 54%. Therefore, before 2018, Kazilan and Mary Daijia, who grew up offline, have always been the leaders of domestic makeup; In 2019 and beyond, relying on the perfect diary that grew up in online channels, Hua Xizi successfully "took over". It is worth mentioning that Kazilan, which has successfully transformed, is still ranked in the first camp of domestic cosmetics.

Marketing upgrade: from TV promotion to social media announcement, from traditional advertising to content marketing, from graphic to short video.

In the past 10 years, there have been many changes in the way beauty brands go out of the circle. More than 10 years ago, TV advertising was once the main channel of marketing and advertising for beauty brands, and many brands won the market by virtue of the title film and television variety show. A typical example is Han Hou. According to China Entrepreneur Magazine, Han Hou once won the naming rights of Jiangsu Satellite TV Happiness Theater and If You Are the One with 200 million yuan, and won the right to use the "Little Man’s Waist" for five years. At its peak, the Empress Han earned more than one billion yuan only by paying taxes a year.

Since 2016, the rise of emerging e-commerce channels and social media, such as Xiaohongshu, Tik Tok and Aauto Quicker, has led to the second explosion of the vitality of domestic brands. Puyin International Research Report pointed out that during this period, cosmetics brands used the function of "planting grass" on various platforms to let consumers know the efficacy of products in detail, and at the same time, big data push also allowed brands to reach consumers accurately. The early "betting" on the perfect diary of Xiaohongshu and HFP who got the bonus of WeChat WeChat official account were the winners of this period.

Now, with the help of short drama marketing, Kans has achieved a breakthrough in Tik Tok. According to the previous report of Cosmetics Watch, in 2023, Han Shu took the lead in launching a new type of short play, and cooperated with Tik Tok’s head short play expert @ Jiang Shiqi for five short plays, which won a total of 5 billion broadcasts, directly completing the closed loop of planting grass and buying, and driving the sales growth of the product "Red Waist Series".

Product innovation: efficacy, composition and technology become the key words to win.

A few years ago, the efficacy of most domestic beauty products was mainly based on hydrating and moisturizing. Around 2017, with the awakening of consumer awareness, the "component party" became a common practice. Run Baiyan and Kuadi, whose main characteristics are hyaluronic acid, both broke through the 1 billion mark in just four years. As the earliest and most representative brand of China constituent party, HFP came to the 1 billion camp in 2018.

Nowadays, with the increasing popularity of recombinant collagen, the most representative brand in this field, Kefumei, has also come to the 2 billion camp. According to Dongguan Securities Research Report, collagen skin care products will become the largest category of functional skin care products market in China in the future, and its market scale is expected to reach 77.5 billion yuan in 2027.　

At the same time, in the TOP20 of the annual sales list of national cosmetics brands released by User Talk, the parent companies of brands such as Polaiya, Winona, Kefumei, Dr. Ai, Run Baiyan and Quadi all have certain advantages in scientific research.

Third, who still has a chance?

On the whole, the brand’s own efforts, market changes, consumers’ choices and the support of national policies have jointly promoted the development of domestic beauty brands to a higher level.

The user said that the founder Lin Kai-kun believes that domestic beauty products that can enter the 1 billion+camp at present generally have two commonalities:First, the brand has enough popularity and time accumulation.A long time span helps brands to build deep brand power, and also allows them to accumulate loyal customers and brand value through continuous market activities and user interaction.Second, a star single product or series with strong recognition.These brands are often able to launch at least one iconic product or series, which make users pay for their unique efficacy, design or concept.

In addition to having a trump card item and enough time to precipitate, we can also see many characteristics of the brand from the list of new 1 billion+domestic beauty products.

In the view of JASON ZHANG, the founder of Xieshu Consulting and the co-founder of Pinshu, the brands that can be listed at present,It is a very good signal that not only the main market is small and beautiful, but also some brands have got rid of the low-price label.

She said that the products of these brands are built around the core target users, so they have established their own differentiation and competition barriers. For example, Grain Rain has the right to speak in the whitening market because of its technological breakthrough in glabridin; Another example is Winona, who is deeply involved in the sensitive muscle market, and is currently the king in this field; At the same time, positioning the essence of minimalist skin care also allows it to break through in the market.

"Taking history as a mirror, you can know the rise and fall." The current characteristics of head beauty brands are an important factor for their success. In the future, what kind of brands have a better chance to enter the billion-dollar camp? From a comprehensive perspective, brands that can break through need to master the following competitiveness.

First of all, there are clear categories and market positioning.

Lin Kaizhuo said that brands need to clearly locate their target markets and consumer groups, including in-depth understanding of category attributes and accurate grasp of the needs of target customers.

JASON ZHANG also believes that brands need to have a particularly clear positioning, find a small and beautiful breakthrough, and create their own product differences and core advantages in a small and beautiful track.

Secondly, strong innovation ability and adaptability.　

"Under the background of diversified consumer demand and changing market, only brands with strong innovation ability are more likely to succeed, including product innovation, marketing strategy, channel expansion and customer experience." Lin Kaizhuo said.

Thirdly, brand strength and scientific research strength are also the key words to win domestic beauty.

JASON ZHANG mentioned that brand power and marketing power are two dimensions. To some extent, marketing power is linked to sales, but brand power is more linked to popularity. Take Hermes as an example, the users of Hermes are limited, because its price filters out many consumers, but basically no one knows Hermes. Marketing power creates users/users, while brand power creates popularity. At present, domestic beauty cosmetics are facing the biggest challenge, which is the lack of brand power.

She also said that the solution ten years ago could not solve the problem ten years later. Therefore,Constantly iterative technology and constantly improving scientific research strength can help brands cross the cycle.

Note: The statistical dimension of this article only includes online platforms. At present, beauty brands that have exceeded 1 billion offline are not included in the list. The data have not been confirmed by the platform and the brand, and are for reference only.

This article comes from WeChat WeChat official account:Cosmetic observation view (id: pinguanjun), Author: Chen Qisheng

[Autohome Xuchang Discount Promotion Channel] brings you the latest news, this luxury SUV is holding an unprecedented promotion in Xuchang area. Fans, now is a good time to make a move, the maximum discount limit has reached an amazing 130,000 yuan, making the starting price of XT5 further reduced to 242,700. This discount range is rare and not to be missed. To learn more about the current pickup price and specific discount details, be sure to click the "Check Car Price" button below, and let our professional team provide you with more accurate information and opportunities for higher discounts.

With its sophisticated exterior design, the Cadillac XT5 presents the perfect blend of luxury and power. The front face features a classic Cadillac family-style shield grille, paired with sharp LED headlights, giving the vehicle endless recognition. The body lines are smooth and full of power, and the overall style highlights the combination of sports and elegance, meeting consumers’ expectations for luxury SUVs.

The Cadillac XT5 is elegant with its refined side profile. The body size is 4813mm*1903mm*1682mm and the wheelbase is 2857mm, providing a large space in the car. The side lines are smooth, outlining the power and dynamic feeling, and the front and rear wheel tracks are 1645mm, ensuring driving stability. With 235/65 R18 tires, not only does it provide good grip, but the wheel design is also luxurious and dynamic, which together shape the luxury body aesthetic of the XT5.

The interior design of the Cadillac XT5 is full of luxury and technology. The exquisite leather steering wheel provides an excellent feel, with manual up and down + front and rear adjustment functions to ensure driver comfort. The 8-inch central control screen is clear and easy to use, integrates multimedia systems, navigation and phone functions, and supports automatic speech recognition, which is convenient for operation and improves driving safety. In terms of seats, the XT5 is made of imitation leather and leather. The main and passenger seats are equipped with 4-way adjustment functions, including front and rear, backrest, high and low and waist support, providing excellent ride comfort. The front seats are also equipped with heating functions, and the driver’s seat even has power seat memory, creating a warm and personalized experience for passengers. The rear seats support front and rear and backrest adjustment, and also provide a proportional reclining function to meet the needs of multiple scenarios.

The Cadillac XT5 is equipped with a 2.0T turbocharged engine, which can reach a maximum power of 174 kilowatts, providing abundant power to the vehicle. The maximum torque of this engine is 350 Nm, and it is matched with a 9-speed automatic transmission to ensure a smooth driving experience and high-efficiency output.

Summarizing the evaluation of the Autohome owner, the XT5 won his favor with its powerful exterior design. The firmness of the front and the brightness of the headlights add a lot to this model. The owner’s description of the body line emphasizes its domineering temperament, which makes people feel its solidity and stability at a glance. Obviously, the XT5 is not only an attractive car in appearance, but also an ideal choice to meet the needs of male owners for power and practicality.

△ During the Spring Festival, Nanjing Confucius Temple is full of tourists.

(Source: Guangming. com)

"Tourism and leisure block" refers to a block in town with distinctive cultural theme and regional characteristics, with functions of tourism and leisure, cultural experience and public service, and integrating sightseeing, catering, entertainment, shopping, accommodation, leisure and entertainment, which can meet the needs of tourists and local residents for sightseeing and leisure.According to "Grading of Tourism and Leisure Blocks (LB/T 082-2021)", there are two grades from high to low: national and provincial.

2021In April, 2006, in accordance with the relevant planning and deployment of the 14th Five-Year Plan, the Ministry of Culture and Tourism and the National Development and Reform Commission officially started the work of establishing and identifying national tourist and leisure blocks, and in January, 2022, the first batch of 54 national tourist and leisure blocks were published (please refer to our previous tweet "The first batch of" National online celebrity Streets "was released, and one street directly brought fire to a city"). Up to now, 111 national tourist and leisure blocks have been identified in the second batch.

Overall distribution of the second batch of national tourist and leisure blocks

In recent years, with the normalization of urban stock renewal, especially the rise of consumption trends such as micro-vacation and reverse tourism in cities after the epidemic, various places rushed into the new track created by the town "online celebrity Punching Place", and a number of trendy and in-depth "online celebrity Scenes" and "online celebrity Blocks" stepped on the Internet, becoming famous on various social media platforms and becoming "Poems and Distances" sought after by countless people.

According to the Cultural Industry Review (ID: whcypl), 57 second-batch national tourist and leisure blocks newly announced by the Ministry of Culture and Tourism cover 31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Construction Corps, all of which are selected from more than 360 provincial-level tourist and leisure blocks (autonomous regions and municipalities directly under the Central Government).It embodies the characteristics of key cultivation, balanced development and district-street linkage.

Feature 1: East, West, North and South, the number is different.

According to the number of seven administrative regions (see the table below for details)East China is the leading region, with 14 articles, of which "Jiangsu and Zhejiang" provinces each have 3 articles; Secondly, there are 10 finalists in North China and Southwest China, and 2 finalists in the other 9 provinces and cities except Tibet. Northwest China and Central China ranked in the third phalanx, with 8 and 6 finalists respectively; Ranked in the fourth phalanx are South China and Northeast China, including 5 in South China and 4 in Northeast China.As far as regional volume is concerned, the number is relatively balanced. Among them, East China, North China and Southwest China have comparative advantages.

Feature 2: the integration of districts and streets, with cities and States accounting for the bulk.

From the distribution of provincial cities (see the table below for details)57 blocks cover some provincial capital cities of 31 provinces (autonomous regions and municipalities directly under the Central Government), mainly distributed in cities and counties. Among them, there are 6 municipal districts directly under the central government and 1 county under the jurisdiction of the city (Youyang County, Chongqing); There are 8 provincial capital cities, 8 municipal districts and 1 municipal county (Shilin County, Kunming City);32 sub-provincial and prefecture-level cities (states) have jurisdiction; There are 9 counties (including county-level cities) under the jurisdiction of prefecture-level cities (states).(Xiuwu County, Jiaozuo City, Fangxian County, Shiyan City, Yangshuo County, Guilin City, Litang County, Ganzi Prefecture, Danzhai County, Qiandongnan Prefecture, Jishou City, meihekou city City, Tonghua City, Dali City, Dali Prefecture and Hotan City).

Feature 3: There are many ancient streets in the south of the Yangtze River, all along the Yun River.

Everyone says that Jiangnan is good, visitors should stay in the south of the Yangtze river until old. Market wine shops, north-south shipping, small bridges and flowing water, people living in the pillow river … Every old street in Jiangnan water town has a memorable past. The Cultural Industry Review (ID: WHCYPL) found that in the 57 second-batch public list of national tourist and leisure blocks, the number of finalists in Jiangsu and Zhejiang provinces was as high as 6.It is mainly distributed in Changzhou, Suzhou, Yangzhou, Hangzhou and Huzhou on the banks of the Grand Canal, highlighting the unique historical and cultural heritage of the water towns in the south of the Yangtze River.

At the same time, the Cultural Industry Review (ID: WHCYPL) combined with the analysis of the first batch of national tourist and leisure blocks found that among the first batch of 54 blocks identified, Jiangsu and Zhejiang provinces also ranked first in the provincial administrative regions, with 3 blocks each.Among them, there are as many as four ancient streets in the cities along the Grand Canal, namely, Qingming Bridge Historical and Cultural Block in Liangxi District of Wuxi, Pingjiang Historical Block in gusu district of Suzhou, Old Bund Block in Jiangbei District of Ningbo, and Qinghefang Historical and Cultural Block in Shangcheng District of Hangzhou.

Different from the stereotyped business model of urban traditional streets, national tourist and leisure blocks are mainly located in urban areas with rich cultural and tourism resources or characteristic blocks with profound urban history and culture, and pay more attention to the deep integration of consumption factors such as culture, tourism, commerce, leisure and entertainment, which can meet the needs of leisure and in-depth experience of different age groups. There are five common development and empowerment models.

First, cultural empowerment, strong roots and soul casting.

According to incomplete statistics, among the 57 tourist and leisure blocks shortlisted in the second batch, there are as many as 37 national and provincial historical and cultural blocks, local folk culture old streets and traditional cultural blocks, which occupy an absolute advantage. In the process of upgrading and reconstruction, these blocks have been unified planning and refined micro-renewal, which have preserved the original architectural style of the blocks to the maximum extent.Combined with the spatial layout, it integrates multiple fashion cultural consumption themes such as art, cultural creation, trendy shops and performances, which not only retains the cultural roots and soul of the block, but also rejuvenates the old street that has experienced historical storms.

For example, Beiguan Historic District in Bozhou, Anhui Province is the core area of Bozhou historical and cultural city, with a total area of about 1 square kilometer. There are 115 existing cultural relics (3 national key cultural relics protection units) and 15 famous relics such as Laozi, Cao Cao and Hua Tuo. In recent years,Around the elements of tourism and leisure, an intangible exhibition with the theme of "Remembering Bozhou" and performing arts, amusement and scripts with the theme of "Enjoying Bozhou" were created to kill a street.It has formed a tourism and leisure gathering area integrating museum clusters, folk experience, culture and entertainment.

The second is tourism empowerment and quality optimization.

From the external characteristics of the second batch of 57 blocks, the national tourist and leisure blocks are more suitable for the positioning of urban "mini" resorts and emerging tourist attractions, which not only have the functions of tourism and leisure, cultural experience and sharing between host and guest, but also integrate tourism, catering, entertainment, shopping, accommodation and other tourism and leisure formats.In the planning and design process of many tourist and leisure blocks, attention is paid to the construction standards of A-level scenic spots, and supporting service facilities such as urban subway stations, tourist service centers, parking lots and tourist toilets are built. The overall service quality and experience are better than those of traditional tourist attractions.

For example, the historical and cultural tourist block in Beihai Old Town, Guangxi, was built in 1821. The main street is 1.27 kilometers long and covers an area of 210,000 square meters. There are nearly 1,000 existing arcades, which is the longest and best-preserved arcade in Lingnan, China.In recent years, driven by the cultural tourism industry policy, it has developed into a well-known local leisure tourism destination, and successfully created the titles of national 4A-level tourist scenic spot, Guangxi Top Ten Night Tour Cultural District, and Guangxi Tourism and Leisure District.

The third is creative empowerment and resource activation.

According to the analysis of Cultural Industry Review (ID: WHCYPL), in the second batch of 57 state-level tourist and leisure blocks, in addition to the transformation and upgrading of historical and cultural blocks, the activation and utilization of traditional industrial heritage resources is also one of the important means for the development of tourist and leisure blocks.This kind of industrial block has the characteristics of outstanding geographical advantages, high integration of culture and tourism, strong scale agglomeration and rich available resources, which can generate certain attraction and radiation to the outside world through planning, design and creative development.Such as Beijing 751, Tangshan Qixin 1889 and Chongqing Erchang Wenchuang Street.

Take the shortlisted 1889 Wenlv Block in Qixin, Tangshan as an example. Its predecessor was Tangshan Fine Cotton Soil Factory, which was built in 1889. In 1907, it was renamed Qixin Lime Company (the first cement factory in China). After more than 120 years of wind and frost, it stopped production in 2008. In recent years, relying on the industrial remains and history and culture of Qixin Cement Plant, the local area has actively promoted the creative transformation of cultural tourist blocks, successfully created a characteristic tourist block integrating industrial tourism, industrial heritage protection, cultural creativity and leisure fashion, and was selected into the first batch of China industrial heritage protection list.

The fourth is scene empowerment and immersive interaction.

It is worth noting that any form of business and cultural tourism is based on meeting the needs of specific consumer groups in specific life scenarios.The so-called scene empowerment is to conform to the psychological characteristics of cultural tourism consumption in the new era, break through the traditional single "independent experience" model, and create a strong "emotional experience" atmosphere from outdoor to indoor through means such as format matching, interactive art and three-dimensional scenes.Throughout the second batch of 57 national tourist and leisure blocks, such as Xi ‘an Datang Never Sleeping City, Tonghua Northeast Never Sleeping City, Huaxi LIVE· Wukesong, Pinganyi Hehuang Folk Culture Experience Block, etc. are typical representatives.

For example, Tonghua Northeast City that Never Sleeps draws on and inherits the essence of Xi ‘an Datang City that Never Sleeps. Through the innovative excavation and scene construction of the national tide culture,It has created 15+ online celebrity IP such as Meihe Taste, Qingge Wonderful Dance, Yun Ge Pipa, Yaotai Xiancao, Paper-cut Girl, Tiannv Scattered Flower, Meihe Qianqiu, Meihe Ink Dance, Lantern Impression, Mirror Heart Flower Moon, etc. It has become another "circle powder" dark horse after the city that never sleeps in Datang.According to statistics, in 2022, the northeast city that never sleeps operated for 166 days, creating a rainbow-absorbing effect that received more than 4 million tourists.

Fifth, brand empowerment and compound development.

The Cultural Industry Review (ID: WHCYPL) found that in the second batch of 57 national-level tourist and leisure blocks, in addition to being awarded the honor of national and provincial historical and cultural blocks and characteristic cultural blocks earlier, there are still 28 blocks in recent years. In the creation of national-level cultural tourism related brands,It has been recognized as a national night cultural tourism consumption gathering area, a national cultural industry demonstration base, a national demonstration (pilot) pedestrian street, a national tourism science and technology demonstration park, etc., realizing the compound development from "one street with one product" to "one street with multiple products" and "one street with multiple creations", and the brand awareness and influence have been continuously improved.

For example, Datang City Pedestrian Street has been tepid since the first phase was completed and opened in 2009. Since it was selected as a national commercial pedestrian street promotion pilot in 2018, Qujiang New District has systematically upgraded Datang City block according to the goal of "China characteristics, local characteristics and international level", which not only created the "ceiling" of a national cultural business and travel integration block, but also was selected as the first batch of national night cultural tourism consumption gathering areas, the first batch of national demonstration pedestrian streets and the first batch of national tourism science and technology demonstrations.

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City fireworks, the strongest is the block. In summary, it can be seen from the inventory analysis that the newly publicized 57 second-batch national tourist and leisure blocks are given traffic labels such as "online celebrity block", "online celebrity punching place" and "new city landmark", which largely reflects people’s emotional identity and psychological belonging to urban blocks.Genus.Here, both local residents and tourists can touch the historical context of the city from the old streets and enjoy the most smoky slow life.

During the Spring Festival this year, with the steady recovery of the consumption of cultural tourism after the epidemic, we took a micro-vacation, light tourism and socializing in the city.Under the guidance of emerging consumption such as tourism, tourist and leisure blocks are gradually changing from "punching places in online celebrity" to "urban reading" and "immersion experience", which has become one of the important carriers to promote the high-quality development of county cultural tourism economy. For example, the old northern city of Shenyang, a new national tourist and leisure block, has received more than 100 thousand visitors every day since it officially opened on the first day of the new year.

　　The first series of souvenir covers of "Important Scientific and Technological Inventions in Ancient China" was issued in Beijing on May 31st. This series of souvenir covers aims to show China’s ancient scientific and technological achievements from different angles, embody China’s long history, culture and scientific and technological civilization, spread scientific ideas and carry forward scientific spirit.

　　There are 9 commemorative covers in the first series of Important Scientific and Technological Inventions in Ancient China. (Photo courtesy China Philatelic Co., Ltd.)

　　According to reports, the series of souvenir covers of "Important Scientific and Technological Inventions in Ancient China" was issued by China Philatelic Co., Ltd. Based on 88 designs of "Important Scientific and Technological Inventions in Ancient China" selected by the Institute of Natural Science History of Chinese Academy of Sciences, it is planned to issue 88 pieces, which will be completed in 10 series, with 8 to 9 pieces in each series.

　　The first album, with 9 pieces, was produced by the Bureau of Science Communication of Chinese Academy of Sciences and the Science and Technology Communication Center of China Association for Science and Technology.

　　"The Chinese nation has created a splendid ancient civilization and made many outstanding scientific and technological inventions and creations, which shine in the long river of human civilization." Zhou Dejin, director of the Science Communication Bureau of the Chinese Academy of Sciences, said that the issuance of this series of souvenir covers will help stamp collectors and science and technology enthusiasts enrich their knowledge, enhance their scientific and cultural literacy, and enhance their cultural confidence and national confidence.

　　The unveiling ceremony of "Theme Post Office of National Science and Technology Communication Center" was also held at the launching ceremony. (Reporter Zhang Quan)