China brand sails overseas smartphone market.

  Recently, the latest report released by Canalys, an international market research organization, shows that in 2023, the global smartphone shipments were 1.14 billion units, and China’s Xiaomi, OPPO and Voice were among the top five brands. In terms of sub-regions, China’s mobile phone brands have a high market share in India, Southeast Asia and Africa. In Europe, China’s smartphone brands are also accelerating their layout. With the development and maturity of smart phone industry in China, more and more China brands have gone overseas and gained consumer recognition.

  Seek business growth in overseas markets

  "China mobile phone manufacturers are becoming more and more innovative." According to the website of the German newspaper Le Monde, at the recent Mobile World Congress, the glory Magic6 Pro mobile phone uses artificial intelligence technology, and some functions can be controlled by eyes. Previously, Glory launched Magic V2, a foldable smart phone, with a thickness of only 9.9 mm, which is equivalent to that of ordinary mobile phones, which is the first time in the field of foldable smart phones.

  In recent years, with the development and maturity of China’s smart phone industry, China has become the world’s largest producer and exporter of mobile phones with the help of the wave of the global mobile Internet era. According to the statistics of China General Administration of Customs, in 2023, China exported 13.92 trillion yuan of mechanical and electrical products, accounting for 58.6% of the total export value. In the first two months of 2024, China exported 2.22 trillion yuan of mechanical and electrical products, up 11.8% year-on-year, accounting for 59.1% of the total export value, including 123.745 million mobile phones.

  According to the statistics of many international market research institutions, by the end of the fourth quarter of 2023, global smartphone sales had been declining for several consecutive quarters, showing a recovery trend. The total smartphone shipments in China market also stopped falling and rebounded in the fourth quarter of 2023.

  "In the bustling shopping area of downtown Nairobi, billboards of China mobile phone brands such as TECNO, itel and Infinix can be seen everywhere, and blue, red and black and white storefront signs attract customers. These mobile phone brands are all produced by Voice. This Shenzhen-based company once sold mobile phones only in Africa, and then gradually expanded its business to other markets such as Latin America, India, Eastern Europe and Southeast Asia. " The South China Morning Post quoted Ali Sachu, a sub-Saharan geo-economic analyst, as saying: China mobile phone brands are "everywhere in the whole African continent".

  According to a report quoted by Sputnik, in 2023, China brand smartphones accounted for 79% of Russian imported smartphones, which was 4 percentage points higher than that in 2022 and 29 percentage points higher than that in 2021.

  Liu Yixuan, research manager of Canalys, analyzed that at present, overseas markets, especially emerging markets, are an important breakthrough for China smart phone brands to seek business growth, and different mobile phone brands also have their own development areas. Xiaomi has made full efforts in markets such as Middle East, Africa, Europe and Latin America. The overseas markets of OPPO and vivo are mainly in the Asia-Pacific region, and the overseas focus of glory is in Europe, Latin America and the Middle East. Seeking business growth in overseas markets is a strategic choice for many China mobile phone brands.

  From "Winning by Price" to "Excellent Quality and Price"

  Why do China smart phone brands sail in overseas markets? The technological innovation, industrial chain layout, product positioning and marketing strategy of China smart phone brand have attracted attention in the global mobile phone market. Alceni Thiam, an associate researcher at the European Institute for Outlook and Security, said that China’s products have been "winning by price" in the past to "excellent in quality and price" now, and they have advantages in research and development in smart phones, electric vehicles and other fields. China’s products are being favored by more and more countries.

  Bai Ming, a member of the Academic Degree Committee of the Ministry of Commerce, said in an interview with this reporter that at present, China’s smart phones have occupied an important position in the international market and have strong market competitiveness in Southeast Asia, Latin America and Africa. The advantages of smart phones in China are as follows: First, the cost performance is high, and the functional design meets the local needs of overseas markets; Second, China has infrastructure cooperation with many countries in the field of communication, which facilitates the matching of smart phones and communication technologies; Third, China’s domestic smart phone industry is mature, with many sub-categories, complete industrial chain and high product update frequency. After full competition in the domestic market, the products have strong "hard power" when participating in overseas market competition.

  Taking HONOR as an example, Canalys and Counterpoint data show that in the fourth quarter of 2023, it returned to overseas markets for less than two years, and its sales volume in Europe, the Middle East, Latin America and other regions has ranked among the top five in the market, and a global sales service network covering more than 70 countries and regions has been established. Zhao Ming, CEO of Glory Terminal Co., Ltd., said in an interview with this reporter that Glory has maintained a rapid growth trend in the context of the global smartphone market decline, thanks to Glory’s insistence on high-quality development, targeting user needs, strengthening global industrial chain cooperation, and transforming technological innovation into products needed by the market. In addition, glory focuses on adapting to local conditions in different regional markets, providing product portfolios that match the needs of local users, and strengthening communication and cooperation with local partners to better enhance the user experience.

  Advance into the developed market with "hard power"

  According to the trend data of smartphone price segment share in China from 2019 to 2023 recently released by IDC, an international market research institute, the high-end market share of China brands above $600 has been growing continuously for five years, reaching 27.4% in 2023, an increase of 3.7 percentage points over 2022, and a full double of that in 2019.

  According to Canalys data, in the recent fourth quarter of 2023, Apple’s share in the European smartphone market reached 33%, surpassing Samsung for the first time in seven quarters. Among the mobile phone brands in China, Xiaomi’s market share in Europe dropped from 17% to 16%, and Glory’s market share increased from 1% to 3%. At present, entering the developed markets has become a strategic choice for some smart phone brands in China.

  "2023, as a year of vigorous development of artificial intelligence (AI) technology, brings a new round of scientific and technological revolution and industrial transformation, and also brings new opportunities and challenges to the global smart terminal market. The European mobile phone market is a representative mature market in the world, with a relatively high proportion of high-end users and large operators, and a high demand for innovative products and high-end brands. " Zhao Ming said that Glory regards Europe as the "second local market" and hopes to enter the European market with "hard power" such as innovative technology and high-end products. For example, glory has invested as much as 10 billion yuan in research and development in the AI field, obtained more than 2,000 AI-related patents, and used platform-level AI technology to promote the application of innovative technologies such as cross-device collaboration and next-generation intention recognition human-computer interaction in smart phones.

  According to a recent report on the German newspaper Le Monde, it was not easy to buy a non-Apple brand smartphone in Germany a few months ago because there were not many choices. Previously, due to patent disputes, many Android mobile phone brands disappeared from the shelves of European countries. At the beginning of this year, related companies shelved patent disputes. China mobile phone manufacturers, including OPPO, Yijia, vivo and Realme, may try new things in Germany soon. As these brands re-enter the German market, the mobile phone brands that can be selected in the future should be more diversified.

  "With the emergence of more and more application scenarios and requirements and the development of new technologies such as artificial intelligence, the iterative update of China smartphones in terms of functions and technologies is worth looking forward to." Bai Ming believes that at present, China is still facing a bottleneck in the field of high-end smart phone chips, and it is urgent to continue to promote technological breakthroughs. In addition, in the markets of developed countries in Europe and America, China’s smartphones still face certain development bottlenecks and policy risks, and it is still necessary to speed up localization, strengthen cooperation with local industries, and build a diversified supply chain system.

Ten Customs of Lantern Festival "Network China Festival Lantern Festival"

As the saying goes, "Lantern Festival is held on the fifteenth day of the first month". As another major traditional folk festival after the Spring Festival, the main theme of the Lantern Festival holiday atmosphere is the word "noisy".

Lantern Festival viewing began in the period of Emperor Han Ming in the East. When Emperor Wen was in the Han Dynasty, the government ordered the 15th day of the first month to be officially designated as the Lantern Festival. The Lantern Festival in the Han Dynasty lasted for one day, which became three days in the Tang Dynasty and five days in the Song Dynasty. In the Ming Dynasty, the lights were lit from the eighth day until the night of the seventeenth day of the first lunar month, for ten days. In the Qing dynasty, the festival was shortened to four or five days.

During the Lantern Festival, festivals and customs all over the country are colorful and numerous. Here are 10 famous ones:


First, walk on stilts

Walking on stilts is a very old folk performance, which appeared as early as the Spring and Autumn Period. On the Lantern Festival, this kind of folk activity of walking on stilts is popular in many places. Stilts are usually made of wood. Make a support point in the planed wooden stick to put your feet, and then tie them to your legs with ropes. Performers can not only walk freely on stilts, but also do various difficult movements such as splitting forks, jumping on benches, dancing yangko, dancing knives and making guns.

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Second, the lion dance

Lion dance is an excellent folk art in China. During the Lantern Festival or other assembly ceremonies, the folk will entertain by dancing lions. This custom originated in the Three Kingdoms period and was popular in the Northern and Southern Dynasties. It has a history of more than 1000 years.

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Third, the flower viewing lamp

The custom of viewing lanterns on the Lantern Festival originated from the period of Emperor Han Ming. During the Yongping period, Emperor Hanming strongly advocated Buddhism and ordered "burning lamps for Buddha" in palaces and temples on the fifteenth night of the first month. Later, the custom of putting lights on Lantern Festival spread to the people in the court. Every time during the Lantern Festival, no matter the gentry or civilians, every household will hang lanterns and the streets will be brightly lit.

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Fourth, playing dragon lanterns

Playing dragon lanterns, also known as "dragon dancing", has a history of more than two thousand years. Playing with dragon lanterns originated from people’s worship of dragons. In ancient times, people prayed for the blessing of dragons by dancing dragons, in order to have good weather and abundant crops in the coming year. The custom of dragon dancing has also been carried forward by overseas Chinese. Whenever China people have traditional festivals or major celebrations, they will dance lions and play dragon lanterns, showing a strong oriental atmosphere.

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Five, yangko dance

In the Lantern Festival, simple northerners like to celebrate by dancing yangko. The style of yangko varies from place to place, including northern Shaanxi yangko, northeastern yangko, Hebei yangko, Shandong yangko and so on. Among them, the Northeast Yangko has the widest spread and the highest artistic level.

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Sixth, solve riddles on the lanterns

"solve riddles on the lanterns", also called "playing riddles", is an activity added after the Lantern Festival. Lantern Festival is decorated with lanterns and colorful decorations, and solve riddles on the lanterns adds a lot of elegance to the festive day. Some people write riddles on paper, stick them on colorful lanterns for people to guess, and hang riddles with lights, so they are called "riddles".

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Seven, rowing a dry boat

According to folklore, rowing a dry boat is to commemorate Dayu’s flood control. Rowing a dry boat is also called running a dry boat, which is to imitate the action of boating on land. The performers are usually girls, putting fake boats on their bodies and rowing, singing some local tunes and dancing while running. This is rowing a dry boat.

Eight, Ying Zigu

Zigu is a poor and kind girl in folklore. It is said that she is a concubine of a large family. Because the housewife was jealous, she was killed in the toilet on the fifteenth day of the first month. People sympathize with her and miss her, and in some places, the custom of "welcoming Zigu on the fifteenth day of the first month" appeared conveniently.

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Nine, walking away from all diseases

In addition to celebrations, there are also some religious activities in the Lantern Festival, that is, "walking away from all diseases", also known as "dispersing all diseases", "baking all diseases" and "eliminating all diseases". The participants are mainly women, who walk together, or cross the bridge, or walk by the wall, or walk in the suburbs, with the aim of driving away diseases and disasters.

Ten, eat Yuanxiao

"Yuanxiao" is the name of northerners, while southerners call it "Tangyuan" and "Tangtuan". According to our traditional folk custom, every family eats glutinous rice balls on the 15th day of the first month every year. Because these names are similar to the pronunciation of "reunion", they go to the meaning of reunion, and hope that the whole family will be round and round, harmonious and happy on the night of the full moon in May.

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Under the expectation of huge profits, thousands of people in Zhengzhou lined up in the ice to catch up with the sales of fireworks and firecrackers.

On January 19th in Zhengzhou, the weather was very cold, and the water on the ground became ice. However, there was a long queue outside an office hall at the intersection of Jianshe Road and Xuancheng Road in zhongmou county, Zhengzhou.

They are all people who want to sell fireworks and firecrackers during the Spring Festival this year.

Li Xiaojun, who is waiting in line, said that he also sold fireworks and firecrackers in the local area during the Spring Festival last year. He sold more than 300,000 yuan in total, and finally earned 100,000 yuan. This year, as soon as he heard that he started to "apply for a certificate" again, he rushed over again.

"There are few people today," Li Xiaojun told the First Financial Reporter, pointing to a team of more than 30 meters long. If you want to come yesterday, there will be more people, and thousands of square meters of open space outside the service hall have been filled.

According to the official information released by zhongmou county, there are two "accreditation" locations in zhongmou county this year, one is the office hall where Li Xiaojun is located, and the other is near Tongcheng Avenue and Moxiang Street. Among them, a video of "Thousands of people queuing for fireworks and firecrackers licenses in Zhengzhou" spread on the Internet on January 18th was shot near Moxiang Street.

However, Lu Yan, a staff member of zhongmou county Emergency Management Bureau who is maintaining order at the scene, told CBN that the "accreditation" circulating everywhere on the Internet is actually a misunderstanding of the current policy in zhongmou county.

Lu Yan said that if you want to engage in the sales of fireworks and firecrackers, it is of course essential to apply for a fireworks and firecrackers business license, but what the local authorities are doing now is to conduct safety training for the potential fireworks sellers who have signed up first, and have not yet reached the step of "issuing a permit".

The local propaganda department also explained to the outside world that zhongmou county has not yet received the exact news about "banning and changing the restrictions" or "lifting the ban" in Zhengzhou.

This means that it is still unknown whether Zhongmou will finally allow fireworks and firecrackers to be set off this year. However, even so, the sales of fireworks and firecrackers were booming during the Spring Festival last year and the resulting huge profits in the industry. Many applicants flocked with the expectation of lifting the ban on fireworks and firecrackers this year.

The reporter noticed that among the people queuing at the scene, besides the fireworks distributor such as Li Xiaojun, who started to enter the business last year, there are also some new entrants.

A young man with a tender face told CBN that he was a freshman and was on winter vacation. He heard that selling fireworks could make a lot of money, so he signed up.

Standing behind this young man is a middle-aged man who is engaged in whole house customization. He said that he didn’t make any money this year and wanted to sell fireworks and firecrackers during the Spring Festival to earn some lucky money for his children.

Among this middle-aged population, a wealth story that he relishes is that one of his relatives sold fireworks and firecrackers in Zhengzhou last year. In many cases, his daily turnover was more than 200,000 yuan, which eventually became the biggest motivation for him to try to transform into a fireworks distributor this year.

However, some people are not optimistic about this year’s sales prospects. Li Xiaojun said that fireworks and firecrackers made more money last year, but there were fewer products and more demand. This year, with so many people signing up at once, the competition at the terminal will be fierce, and it is hard to say whether they can make money in the end.

But no matter whether you make money or not, the expenses you should pay and the process you should take are indispensable. Take Li Xiaojun as an example. The first fee he has to pay is the training fee 600 yuan.

According to the regulations of zhongmou county, a sales outlet must be equipped with at least two employees, namely, the sales director and the safety management personnel. The two employees must go through the unified training of a third-party company entrusted by the local government and pass the examination before they can qualify for sales. After the training is finished and the certificate of qualification is obtained, you have to find the booth quickly. After that, you have to check the safety and fire-fighting equipment of the booth by the street office and fire-fighting unit where the booth is located before you can get the business license and get the final sales qualification.

Moreover, even with the sales qualification, goods (fireworks and firecrackers) can’t be sold casually, and they must be purchased from designated fireworks and firecrackers wholesale enterprises. Moreover, goods are not allowed to be stored in warehouses and can only be sold on booths.

Interlocking, it seems to form a safe closed loop.

However, in the view of Zhou Jian, president of Henan Institute of Reform and Development, these security measures need to guard against another hidden danger, that is, will the market form a new gray industrial chain after the deep intervention of power?

"The so-called practice of issuing business licenses now is, in essence, actually franchising the market economy through power intervention." Zhou Jian said that the current measures to strengthen control over the sales of fireworks and firecrackers are of course conducive to safety, but the risk point of the whole fireworks and firecrackers should include not only the sales end, but also the consumer terminals with frequent safety accidents.

Zhou Jian said that in recent years, a background of fireworks ban is that many places have gradually implemented "global ban on burning" and "full-time ban on fireworks" because of the pressure of environmental assessment. Now, after the ban has been implemented for so many years, when the external environmental protection situation is still grim, it will suddenly "lift the ban" on fireworks, which will make some people confused about the introduction of policies, and it needs to be given a reasonable explanation.

The reporter noted that in the "Notice on the Setting of Fireworks and Firecrackers Sales Points in zhongmou county during the Spring Festival of 2023" issued by the local authorities in early 2023, the reason for "lifting the ban" was "to respond to the concerns of the masses, meet the spiritual needs of citizens and friends for the’ taste of the year’, create a happy and peaceful holiday atmosphere, and ensure the safety of the masses."

On the evening of January 19th, Zhengzhou issued the "Notice on Printing and Distributing the Implementation Plan of Fireworks and Firecrackers during the Spring Festival of 2024 in Zhengzhou" (hereinafter referred to as the "Notice"), and determined that the sales time of fireworks and firecrackers during the Spring Festival this year was from 7: 00 to 23: 00 every day from January 31st (the 21st day of the twelfth lunar month) to February 24th (the 15th day of the first lunar month), and the discharge time was limited to 7: 00 to 23: 00 on February 2nd (the 23rd day of the twelfth lunar month). From 7: 00 on February 9 (New Year’s Eve) to 1: 00 on February 10 (the first day of the first month); 7: 00 to 23: 00 every day from February 10th (the first day of the first month) to February 14th (the fifth day of the first month); February 24th (15th day of the first month) from 7: 00 to 23: 00.

It is mentioned that the goal of the notice issued by Zhengzhou City is to effectively reduce environmental pollution and ensure that fireworks accidents do not occur by guiding the general public to consciously abide by the regulations on fireworks and firecrackers.

"This notice shall come into force as of the date of promulgation. The "Regulations on the Prohibition of Fireworks and Firecrackers in Zhengzhou City" (Order No.217 of the Municipal Government) was suspended at the same time, and it will be resumed immediately after the discharge time stipulated in this notice. " Zhengzhou City said in another Notice on Strengthening the Safety Management of Fireworks and Firecrackers during the Spring Festival in 2024.

For a fireworks distributor like Li Xiaojun, the long-hanging heart can finally be put down. Next, he will make full efforts to raise funds to prepare for the next peak season of fireworks sales.

(Li Xiaojun and Lu Yan are pseudonyms in the text)

(Source: CBN)

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In-depth evaluation of dating with Golf 7 1.4T Ultimate Edition

    As of September 2013, (|) Car Series has sold more than 340,000 cars in Europe, firmly occupying the top spot in European car sales. Not only is it sought after by consumers, but also by car media people. After winning the 2013 World Car Award and the 2013 European Car of the Year award, even the Japanese media, which has always protected the calf, awarded the 2013 Japanese Car Award to Golf 7.

    What is the charm that makes Golf 7 so sought after? Can the domestically produced Golf 7 maintain the same quality? How does the torsion beam suspension affect the handling and comfort of the vehicle? Today, we will find the answer through detailed experience and professional tests. Before entering the detailed evaluation, let’s take a quick look at some questions about Golf 7.

Home of the car

Where is Golf 7 new? What’s the difference with Golf 6?

1. New platform: upgrade from PQ35 platform to MQB platform (transverse engine modular platform).

    What benefits can the new platform bring? This starts with understanding the differences between the two platforms. Generally speaking, PQ35 platform is a platform that can only produce and develop compact cars (cars, SUVs, MPVs, etc.), while MQB platform can produce and develop small cars, compact cars and medium-sized cars (horizontal engine models).

Volkswagen FAW-Volkswagen Golf 2014 1.4TSI Automatic Basic Model

    Broader derivatives mean more spare parts can be shared. According to the official introduction, products from the same module platform of MQB can share the same specifications of engines, gearboxes and air conditioners, and the sharing ratio is about 60% of the whole vehicle parts, thus greatly saving the development cost of new cars.

2. New design: the game between inheritance and innovation

    For the public and golf, brand recognition and the retention of traditional elements are often paid great attention to in design. This creates a lot of difficulties for designers, not only to make it look new and beautiful enough, but also not to leave behind the necessary contents such as "public face" and "golf element".

Volkswagen FAW-Volkswagen Golf 2014 1.4TSI Automatic Basic Model

    Compared with the 6th generation, the lines of Golf 7 are tougher and sharper, and at the same time, the proportion of details of the body has been adjusted a lot. For example, lowering the car body and increasing the car width can make the golf 7 look more dynamic. Compared with the 6th generation, the interior of the vehicle has also added more sense of design. The introduction of asymmetric design and the addition of piano paint are all aimed at giving people a sense of freshness and grade.

3. new power: EA211 high-power version has excellent performance

    All the departments of Golf 7 will be equipped with EA211 engines, in which the parameters of 1.6L engine and 1.4T low-power engine are slightly improved compared with the current ones, while the EA211 high-power model we got has a maximum power of 150 HP and a peak torque of 250 Nm, which is not small improvement compared with the current 131 HP and 220 Nm.

Volkswagen FAW-Volkswagen Golf 2014 1.4TSI Automatic Flagship Type

    Our measured 0-100km/h acceleration time of Golf 7 1.4T high-power version is only 8.20 seconds, and its performance is comparable to that of (|) and (|) with 1.6T engine. Compared with the performance of the 6th generation of 9.22 seconds (measured in car home), it has improved by one second, and it is at the leading level in the same level. (Golf 6th Generation Test Link)

4. New suspension: The rear torsion beam suspension becomes a hot spot again.

    As soon as the domestic Golf 7 came out, the change of the rear suspension once again became the target of public criticism. First of all, it can be affirmed that this is indeed a practice to reduce costs, regardless of what space is saved, because the seating space of Golf 7 is exactly the same whether it is equipped with torsion beam suspension version or multi-link suspension version.

Volkswagen FAW-Volkswagen Golf 2014 1.4TSI Automatic Basic Model

    What really makes people feel uncomfortable is that the 1.4T high-powered version is not spared. You know, in Germany, this version is a genuine multi-link. Fortunately, from the actual driving experience, Golf 7 does not decline in sports, but rises. The tighter suspension has stronger toughness than the sixth generation when cornering, but the comfort is weakened a lot, especially when riding in the back row. The feeling of vibration is very obvious.

5. New configuration: electronic handbrake, automatic parking, engine start-stop and adaptive cruise set a new benchmark.

    The Golf 7 comes standard with an electronic handbrake and an AUTOHOLD automatic parking system. No matter in the configuration list or in use, there is a feeling that the competitors at the same level are superior. However, in actual use, the simultaneous starting and stopping of the engine and automatic parking will really affect some comfort, which will be discussed in the configuration part later. Let’s sell it here first.

Volkswagen FAW-Volkswagen Golf 2014 1.4TSI Automatic Basic Model

    Engine start-stop and adaptive cruise belong to the high-altitude configuration, whether it appears on high-equipped models or optional, and the manufacturer has not yet made it clear. There is nothing to say about starting and stopping, but the new version of the adaptive cruise system is eye-catching, and it basically realizes the "follow-up function". Not only can you stop with the front car when you encounter a red light, but you can also continue to follow the front car when you start again.

6. New entertainment system: MIB Standard Plus video details.

Volkswagen FAW-Volkswagen Golf 2014 1.4TSI Automatic Basic Model

    With the overall upgrade of the interior, the car entertainment system has also been replaced by the MIB Standard Plus. In fact, its sales are really average, because the screen size is only 5.8 inches, which is slightly larger than the 5.5-inch screen of Samsung Note2. Of course, the resolution is much worse. The function of the system is comprehensive, but the reaction speed is average.

What versions of Golf 7 will be available? What version is our test car?

    In terms of power, the future Golf 7 will be divided into 1.6 and 1.4T displacement, of which the 1.4T engine is divided into high-power version (110 kW) and low-power version (96 kW). Among them, the 1.6L and 1.4T low-power versions will become the main sales force, while the 1.4T high-power version may only have 1-2 models.

Comparison between new and old golf engines displacement  1.6L group 1.4T group car make and model Golf 6 Golf 7 Golf 6 Golf 7
Low power version
Golf 7
High power version
Maximum power (kW) 77 81 96 96 110 Maximum torque (n m) 155 155 220 225 250 Officially provided
0-100km/h
Acceleration time (s)
11.9 10.9 9.5 8.9 8.2 Officially provided
Hundred kilometers
Comprehensive fuel consumption (L)
6.9 6.1 6.0 5.8 5.4

    Judging from the known information given by the government, the future Golf 7 can be divided into fashion type, comfort type, luxury type and flagship type, which is similar to the layout of the current six generations. Fashion models should only be available in 1.6L models, while the configuration of the flagship model is prepared for the 1.4T high-power version. According to the experience of the 6th generation, comfort and luxury will still be the main sales force. Before the price is announced, you can make a calculation according to the configuration.

Analysis of Golf 7 Configuration Configuration vehicle type Fashion type Comfort type luxurious Flagship type Electronic handbrake ● ● ● ● Automatic parking ● ● ● ● Keyless entry – – ● ● 4 probe rear reversing radar ● ● ● –

8 probe front and rear reversing radar

OPS simulation visual reversing

– – – ● Automatic skylight – ● ● ● Xenon headlight – – ● ● Automatic headlight – – ● ● LED taillight ● ● ● ●

rearview mirror power folding

Yingbin floor lamp

– – – ● Automatic anti-glare rearview mirror – – ● ● Cruise control – ● ● ● Front and rear row central armrest – ● ● ● Fatigue reminder – ● ● ●

    Our test car is a 1.4T high-power version of the flagship, which represented the strongest strength of domestic Golf 7 before the 7th GTI went on the market. Can Golf 7 set a new benchmark? In the next evaluation, we analyze them one by one.

The movie "The Addams Family", there are such dark families in the world?

Original sharing the inspiration of life Voicer

I believe everyone has an answer to what a perfect family looks like, but nine times out of ten, it won’t be the Addams family: the whole family is eccentric, living in a gloomy castle, parents are addicted to SM, and their children love to play death games …

In 1991, the film "The Addams Family" entered the popular culture with a Gothic family whose personality and dress were as dark as before.

What is even more puzzling is that a story that seems to be incompatible with a beautiful family was chosen to be shown on Thanksgiving Day to promote family love. Is it black humor? Or does it actually know what "home" is better than many family movies?

This Thanksgiving, why don’t you visit Addams’s family and find out!

There is a love family living in the cemetery.

Addams’ family lives in an old Gothic house, next to the family cemetery and swamp. Walk into an iron gate that loves to pinch people, pass through the gloomy hall covered with dust and cobwebs, and avoid the biting bearskin carpet. The legendary family is opening its arms and welcoming you ~

The heir of Addams family is simple and willing to spend a lot of money on strange interests.

Addams is the real head of the family, with witch blood, and will be resurrected after death.

Addams’ daughter, who is keen on Das Experiment, got her name from the old song "Wednesday’s children are full of sadness".

Addams’ son, Wednesday’s experimental tool, can eat more than five cakes at a time and likes to steal road signs to decorate the room.

The witch’s mother-in-law knows how to concoct potions, cast spells and divination with crystals, but she is not very clever.

My hairless uncle, who loves his niece and nephew very much, has developed the ability to conduct electricity because he was not killed by electric shock.

An inarticulate but loyal housekeeper, although his huge size is not suitable for housework.

The Addams family’s pet/universal servant, whose interest is holding hands.

Don’t be afraid, coward. What happened here is not the horror story you imagined. The Addams Family was originally a satirical cartoon published in The New Yorker in 1938, written by the eccentric cartoonist Charles Addams.

Legend has it that Charles has a strange personality, specializes in collecting crossbows, and also uses the little girl’s tombstone as a coffee table. However, according to his colleagues, Charles is polite and amiable, and he specifically clarified that "he doesn’t eat babies."

The original work of The Addams Family; Charles Addams Memorial Cover of The New Yorker

When Charles was a child, his hobby was visiting cemeteries. I used to sneak into someone’s house just to draw a skeleton with chalk. He once told others regretfully, "If I had a terrible childhood, it might be more interesting to be locked in an iron bed and eat canned food every day, but I am the kind of weirdo who really has a happy childhood."

Charles is a distant relative of John Adams, the second president of the United States. His father encouraged him to paint since he was a child and worked as a freelance cartoonist until his death. He has no dark history at all. Generally speaking, he is just born with a different sense of humor from others.

In 2012, Google Doodle commemorated the centenary of Charles Addams’ birth.

The Addams family he wrote, like himself, may be scary, but they are not evil. Not only has he never hurt anyone, but he is also very kind to others.

Even the film director Barry Sonnenfeld couldn’t help waving flags and shouting for this lovely family: "I remember when this film was released, all the critics said that the Addams family was the most problematic family in history. It’s not! Addams and his wife love each other passionately and unconditionally, allowing children to make mistakes. They are the best family! "

Love preservation of Gothic couples

The screen roles in the 1990s have not escaped the stereotype that dad earns money and mom keeps the house. No wonder they have long lost their passion, but Addams and his wife are not.

Director Barry Sonnenfeld said, "Addams and his wife can be regarded as perfect parents."

Mrs Morticia is a witch who really combines beauty and wisdom. She is bent on lofty ideals. "I just wish I had more time to see the dark forces and join the infernal jihad."

Romance of Addams and his wife

Mr. Gomez is willing to crawl at his wife’s feet and be the most loyal slave of love. Uncle Fester once asked him how to chase girls. His advice was: "Pursue her, praise her, appreciate her, and make her feel that she is the noblest and most beautiful person on earth."

After years of marriage, the couple still have no shame. When he woke up in the morning, Gomez would fall for his wife’s beauty as usual and sigh, "I can kill for her or die for her!" "

When the moon is dark and the wind is high, they will secretly go to the cemetery for a date. "Imagine that one day we will lie here side by side, the same coffin, the nether world, and our cold bodies will rot together until eternity."

Gomez loves to call his wife "my beauty", while Morticia always calls his husband "my prodigal son", and the couple’s lines are so disgusting that the tombstones tremble at night.

However, compared with most parents whose love is hard to open and who are embarrassed by a hug, a couple who perform their first love 50 times a day is really enviable in the cold winter.

Wednesday’s children are full of pride

Wednesdays and Wednesdays of Prada FW 2019

Addams’ family has a unique style, but her daughter Wednesday is really famous in the history of fashion.

The name Wednesday comes from an old nursery rhyme "Wednesday’s child is full of woe". However, in the movie, it is full of sadness to meet the children on Wednesday.

Looking around, it is difficult to find such a figure in the history of movies. Not only does this girl carry a knife with her, but she seldom smiles once a year. Her hobby is studying killing tools, but also because she is very smart and independent, and she doesn’t bother to please anyone, nor will she be controlled by the rules of adults.

Even the screenwriter said that she loved Wednesday very much. She didn’t lose her temper and was not spoiled. She was a very powerful child.

Girls of the same age all wear colorful skirts, and Wednesday loves black alone, and has icon potential since childhood. At the summer camp, the nosy child asked her why she was dressed like a funeral. Did anyone die? She responded indifferently: I’m waiting.

Where are you from?

Hypocritical teachers don’t like Wednesday’s uniqueness, so they try their best to transform her, put her in a "friendly cabin", force her to watch Disney cartoons continuously, and force her to repent. "I’m not lively enough, I want to smile, sing and dance."

Did you and I encounter this kind of thing less when we were growing up? Too quiet, too noisy, too withdrawn, too precocious, too disobedient, too naive … Usually, we just listen to these accusations, rub ourselves round and flat, put them in the mold carved by others, and try our best to be lovable ideal children.

Wednesday will never obey. She led the students who were squeezed out and planned an amazing riot, beating the overbearing teachers, students and parents to the pulp.

A real Thanksgiving dinner!

Later, Wednesday also met a lovely boy who liked her, but her unmarried creed remained unshakable.

Is it a pity to lose love? It’s hard to say. But what is certain is that without this calm self-confidence that does not shake herself for anyone, Wednesday will no longer be herself.

The great Mrs. Addams

Morticia, probably the cool mom that every family dreams of. Other mothers told their children to be obedient and clever and study hard. She was more concerned about whether the children had achieved what they wanted to do.

The school published a blackboard newspaper, asking everyone to draw the person they admire most. Wednesday painted a great-aunt who was burned to death as a witch. The teacher was so scared that she talked to her mother and wanted her to take care of the children. But Morticia looked at the politicians who were disloyal to other children and asked the teacher, did you find their parents?

Wednesday’s painting

Like mother, like daughter

Later, the simple Addams family was occupied by bad people and driven out of the house. Dad is depressed, or mom has taken on the heavy responsibility of supporting the family.

Who says Mrs. Addams is not the best kindergarten teacher?

During the interview, someone asked if your husband was a daydreamer who idled around. Morticia sighed and said regretfully, not anymore.

Indeed, Mr. Gomez is too childish. He always breaks the neighbor’s glass when playing ball games. Once he is angry, he will crash the train model, and he has no ambition to make great achievements.

Children worry, but older children don’t worry.

As for a pair of children, they usually play the guillotine or test the electric chair. These strange ways are bound to be criticized.

Just as Morticia never forces her family to change herself, her family also accepts all of her-moving dark dishes, planting roses but keeping the stems, and knitting sweaters always has three feet. But so what? After all, what is conditional love?

Nothing is better than going home.

Uncle Fester looks scary, but in fact he is a fool at heart. Life is as barren as his head.

When I was young, I quarreled with my brother, ran away from home, and met a bad-hearted foster mother who used him as a tool to make money. When I grow up, I long for love and meet a serial killer black widow who pretends to love him, but actually wants to kill him and occupy the inheritance.

Being kidnapped by the wrong love seems to be the unlucky fate of Fester.

The foster mother always uses "I love you too much" to force Fester to do something he doesn’t like. The golden sentence of PUA "As your mother, you don’t owe me anything except your life" is suffocating.

His wife was even worse. She forced him to cut off contact with his family with sweet words, while trying to electrocute him and blow him up.

Bad parents, bad friends and bad lovers are all bad things that we will inevitably encounter when we grow up. But fortunately for Fester, there are always family members who miss him and wait for him to come home.

No matter how many misunderstandings and contradictions there are, at the end of the story, Uncle Festival will always return to Addams Mansion, and the family will always let go of their sad past and welcome him with love.

At this time, you will know that because of love, a gloomy old house and a group of weird family members are actually warmer than anything else.

The Addams family exudes dark energy in every pore, and it is difficult to become a model family in the eyes of the world in any case, but it is not necessary. The screenwriter said that the story of the Addams family is a humorous counterattack against the perfect family defined conservatively.

If you seem to love each other, you actually need a lot: to be excellent, to be glamorous, to be positive, and to obey the rules. Love is conditional. What is a perfect family? On the contrary, the Addams family must know better how to tolerate those strange and different people in the world.

You may not like eating toad soup or living next to a cemetery, but it’s probably hard to refuse to have such a family, always loving and always proud of you, not because of what great achievements you have made, but because you are family.

Writing-Freda

Original title: "Thanksgiving! There are such dark families in the world! 》