Opening speech

In order to implement the spirit and related requirements of the important speech made by the Supreme Leader General Secretary at the symposium of scientists, and vigorously promote the spirit of scientists, China Optics has opened a column of Interview with Academician since the first issue in 2021.

This column will combine interviews, self-reports and other diversified forms to record the unforgettable stories of academicians in their growth, teaching, scientific research and other experiences, as well as their understanding and thinking on life, science, education and other issues, so as to show the patriotic dedication and innovative and realistic spirit of the older generation of scientists.

Interview with Academician was carefully planned and organized by Chen Xingdan, an academician of China Academy of Sciences and a famous optical expert in China. Although Mr. Chen is over 80 years old, he personally invited academicians, called relevant editors to compile and sort out the final draft word by word. Mr. Chen’s hard work is the quality assurance of this column, which is deeply admired and respected by our colleagues.

The column "Interview with Academician" will continue to be carried out, and I sincerely hope that readers can get to know them and understand them through this column, so as to enlighten and gain something.

Editorial Board of China Optics

yanda liMale, Han nationality, born in Dongguan, Guangdong Province on October 12th, 1936. China is an expert in signal processing and bioinformatics, and an academician of China Academy of Sciences. Professor Tsinghua University, IEEE Fellow, Fellow of Chinese Institute of Electronics.

In 1959, he graduated from the Department of Computer and Automatic Control in Tsinghua University. He taught in Tsinghua University in July 1958 and retired in October 2018. From 1978 to 1981, as the first group of visiting scholars to the United States after the Cultural Revolution, he visited and studied at MIT. He has served as director of the Department of Automation of Tsinghua University, dean of the School of Information, director of the academic committee of Tsinghua University, member of the school affairs committee, and deputy director of the degree committee of Tsinghua University. In 1991, he was elected member (academician) of Chinese Academy of Sciences. He has served as a member of the State Council Academic Degrees Committee and convener of the evaluation group of control science and engineering discipline, director of the Standing Committee of the Information Technology Science Department of China Academy of Sciences, member of the Presidium of the China Academy of Sciences, director of the Teaching Steering Committee of Electronic Information and Electrical Science in Colleges and Universities of the Ministry of Education, and editor-in-chief of Electronic Journal.

Li Yanda has made important achievements in the theory, algorithm and application of DOA estimation and signal reconstruction. He proposed a new method of time delay estimation, which relaxed the application conditions of signal reconstruction theory. He introduced the theory of signal reconstruction and artificial intelligence technology into the processing and interpretation of seismic exploration data, and put forward a new method to predict underground oil layers by integrating seismic profile, logging and geological knowledge. He achieved a series of pioneering results and achieved remarkable results in practical application, which made an important contribution to the cause of petroleum geophysical signal processing in China. After 1998, he devoted himself to the research of bioinformatics. He regarded the genome as an information system, introduced the idea of information theory and complex system into the analysis of genome and biomolecular system, and made some research achievements in gene regulation analysis and modeling, theoretical analysis of traditional Chinese medicine, and analysis of diseases and targets. He is one of the pioneers in the field of bioinformatics in China.

I spent my childhood in war.

My father, Li Lurong, was born in Nanhai, Guangdong, and worked as a clerk in the administrative organs. Later, he joined relatives as a clerk in Shanghai. My grandfather was a former Qing Dynasty juren with a rich family. My mother, Zhang Ruiwen, inherited her grandfather’s wisdom. She went to school and worked as a primary school teacher. She is thoughtful and opinionated. When her father is away for many years, the whole family is fully supported by her mother.

In 1936, I was born in my grandmother’s home-Dongguan County. I was the first child in my family, and soon I had a second one-my younger brother. I spent my childhood in war. I went to the third grade in Dongguan Yuanyong Primary School and moved to Guangzhou with my family to continue my primary school and junior high school. By the second day of junior high school, I was admitted to Guangya Middle School, which is a school that children from poor families hope to enter. From the second day of junior high school, I entered this boarding school until I graduated from high school, and experienced the liberation of Guangzhou (1950). After liberation, due to the financial difficulties of my family, I insisted on studying with the support of national grants.

Li Yanda as a teenager.

Second, unforgettable and elegant

Guangya Middle School, formerly known as Guangya Academy, was founded in 1888 by Zhang Zhidong, Governor of Guangdong and Guangxi Provinces. Its name is taken from "Broad people are great" and "elegant people are just", which means to cultivate knowledgeable and upright people. In Guangya Middle School, I learned to live independently, manage myself, develop freely and happily, and cultivate my good self-study habit and self-improvement spirit.

I am most interested in physics class.

I am curious by nature and like to explore the unknown. In Guangya Middle School, the course I am most interested in is physics. Mr. Wu Weitang, a physics teacher, gave a logical and fascinating lecture, which showed us a brand-new world. It is a great pleasure for me to borrow extracurricular books, especially reference books on physics. As a result, after a period of time, I couldn’t find any physics extracurricular books that I could continue to borrow in the middle school library. Reading extracurricular books makes me learn actively and deeply.

My diary recorded an impressive physics class. In that class, Mr. Wu asked questions for everyone to answer. "Now ask the fourth question, please answer it. What is the internal current of the battery? Ask Li Yanda to talk about it. " I have thought about this question for a while, and briefly organized what I want to say a few seconds before I stood up. I replied: "Charged ions are attracted by the electric field caused by the two poles and move regularly. Negative ions move to the positive electrode and positive ions move to the negative electrode to form the current in the battery." Teacher Wu kept nodding his head in agreement: "What he said is completely right, and his answer is very good and perfect. Let me ask another question, how to expand the meaning of the current in the conductor and combine the composition of the current inside the battery to summarize the meaning of the current? " Looking forward to everyone. I have been thinking about it for a long time, and finally I think that both electrons and ions are tiny particles with mass, which can be represented by particles. At this time, the teacher’s eyes looked at me and said, "Can you ask Li Yanda to answer this question again?" I stood up and answered briefly, "charged particles are attracted by the electric field and move regularly to form an electric current." Teacher Wu immediately nodded and said, "The answer is absolutely right and can be summarized. Have you thought that electrons are particles like ions? This answer is very good, very rare. Li Yanda must have read a lot of reference books beforehand, and he has a thorough understanding of this question. In the two years since I taught physics in senior high school, no one has given such a complete and comprehensive answer, which is rare. You all study hard at physics,But the power of generalization is not enough, so we should learn from Li Yanda, who summed it up very well. You should know that his answer this time is absolutely right. "Such a compliment is extremely rare for Mr. Wu. Extra-curricular books are really helpful to me. I have read some questions about solution current in extra-curricular books, and I have thought that ions may move. In physics class, the teacher mentioned that "in metal, current only moves electrons, and ions are stationary, but this is not the case in other objects." These words may sound like nothing to other students, but they touched my thoughts and confirmed my understanding. I answered the questions and answers in this class by combining reading extra-curricular books with my experience in class, because these questions would not be talked about in high school physics class at that time.

The habit of reading extracurricular books has benefited me a lot.

I read a wide range of extracurricular books, not only in physics. For example, I have read "A Brief History of Lenin’s Life and Career" and "Marina’s Life Path" and made notes. I wrote in my diary: "This book is so good that it gives me great enlightenment. I like reading books very much at this time. People simply can’t lack books. I especially like reading books about the growth of heroes, typical books about lofty morality, and I like those heroes. A person’s beauty lies not only in his appearance, but also in his heart and whether his character is noble or not. Marina’s goodness lies in her constant upward trend, loyal personality and brave and determined spirit. "

Every time I read a good book, I discuss the topic of life with my partners. Good books are so important to me that I sighed in my diary: "I can’t live without books for a day. The library is the most fascinating place. This feeling has been deeply felt as early as my freshman year." I love what Marx said: I would like to be a bookworm.

From now on, loving reading and reading all kinds of books has become my lifelong hobby, which has also helped me form a self-learning ability. In the first year of high school, I was hospitalized for nearly a month because of illness, and all the courses I missed were made up by myself. Especially when I was studying geometry, I read a book "One Hundred Ways to Solve Geometry Problems" in the hospital, and I actually kept up with the progress. I always feel that I don’t have enough time because I am interested in reading books. Although I also made a reading plan, I never finished it. In addition, as a monitor, I am busy with many things. Gradually, I am used to arranging my time effectively. I often pay attention to the main points and improve efficiency when doing things and reading books. This method is very effective when used in course study. After a class, I can often sort it out with a page, and it is easy to review. Therefore, even during reviewing for exams, I still find time to read extra-curricular books. This habit benefited me a lot in my later study and work.

Third, study in Tsinghua

In college, I have developed a unique set of skills of listening to lectures and reviewing.

After graduating from high school, I was admitted to the Department of Electrical Engineering in Tsinghua University.

I didn’t know Tsinghua University at first, and my first impressions were two: First, Tsinghua is a good place for diligent study, especially the library in Tsinghua University, which greatly meets my demand for books; Second, Tsinghua University’s teachers are very good, such as Mr. Zhong Shimo, Mr. Zhao Fangxiong, Mr. Tong Shibai, etc. They not only speak well in class, but also have outstanding personality charm.

In this demanding environment of Tsinghua University, I have not only laid a solid foundation in basic knowledge, but also developed my thinking method and learning method. Because of the great freedom and difficulty of studying in college, I have developed a unique set of skills of listening to lectures and reviewing in order to adapt to the tense college life. Because I am good at grasping the main points, once I grasp the main points in class, it is easy to understand; In the classroom, I often feel that there are many tedious and repetitive contents in what the teacher says. Just staring at the teacher will lead to low learning efficiency. It is better to use the time between lectures to compare the teacher’s methods with your own ideas and list your own doubts. In order to grasp the main points of classroom knowledge more quickly, I often take time to read more books and do some preview when reviewing. Five minutes before class, I will recall the preview content and get a general impression of the central content of this class. In this way, I think while listening, analyze while listening, and write down the main points and similarities and differences, which greatly improves the efficiency of listening to lectures. Over time, the classroom is no longer a place to memorize knowledge, but a place for me to do analysis and comparison. Therefore, I can often put forward some of my own views, and I can also integrate the knowledge of extracurricular books into the course content. Throughout one’s life, knowledge is accumulated slowly, and only the knowledge that one is very interested in and carefully thought about will be accumulated in one’s mind. It is not difficult to do this, as long as you have the heart and form a habit, the result will be inevitable.

Dialectics has opened a new window for me

My study habit of reading extracurricular books became an active part in extracurricular activities when I was in college. I remember when I was a sophomore, I took part in extracurricular scientific and technological activities about the essence of electromagnetic field. This is a study of the nature of matter. In some people’s view, the appearance of electromagnetic field makes matter "disappear". In order to discuss this problem, I especially studied dialectics of nature. I like reading Laozi’s Tao Te Ching very much. The dialectical thinking method has opened a new window for me. Without dialectical thinking, it is not only difficult for a person to enter the room in science, but also difficult to suffer setbacks in life. The dialectical thought makes me understand the dialectical relationship between success and failure, and between rise and fall, so that I can face failure calmly and attach importance to learning from it. When it goes well and rises, I often realize the crisis and make arrangements for the next leap. I can often analyze and observe a problem from the big picture and the whole, and look at new technologies and potentials from the perspective of development and change. All these have played an unimaginable role in my future work. Consciously combining dialectics with research work is also one of my most important gains in college.

After graduating from college, I spent seven years in scientific research, groping in practice, learning by doing, and learning what I can’t learn in books. Pay attention to the questions raised by practice, the research results should be applied to practice, understand the gap between book knowledge and practice, etc. These understandings and experiences were learned during this period, and I gradually matured in this way. Exploring the unknown and curiosity is my lifelong interest and pursuit, and it is also an endless driving force for forming a way of thinking.

3 broaden your horizons, climb high and look far.

With the increase of knowledge and the gradual expansion of the fields involved, my knowledge is also growing. I found that many things have similar properties and different fields have internal relations, and my horizons are gradually broadened, and my understanding and understanding of subject boundaries and subject development are also suddenly enlightened, and I gradually have my own insights.

I studied automatic control in college, and engaged in electronics and digital control for more than ten years after graduation. In 1959, I took part in the maintenance and operation of the first machine tool program control computer in China. Although a group of young people in Tsinghua knew little about program-controlled computers at that time, a group of young people who dared to think and do it could design and manufacture program-controlled computers by themselves after a year or two of hard work. This has greatly inspired me to further emancipate my mind and dare to think and do it. Then I led the graduate students to develop the first program-controlled computer of drilling machine in China and put it into production.

Four, MIT for two years.

In 1978, I passed the exam and became the first group of visiting scholars to the United States, and had the opportunity to study at the Massachusetts Institute of Technology (MIT). For some other reasons, my research direction shifted from electronics to signal processing. Although I have only been at MIT for two years, I have gained a lot. The most important thing is to broaden my horizons, and at the same time, I have entered a new research field and found a new direction.

In January 1979, Deng Xiaoping (second row, fifth from the left) cordially received the first batch of Chinese students studying in the United States in the new era at the China Embassy in the United States. The third row from the left is Academician Li Yanda.

I used to major in electronic circuits, and I worked under Mr. Tong Shibai. Before going abroad, Mr. Tong arranged for me to learn microprocessor, and asked me to open this course when I came back. At that time, going abroad required two people to write letters of recommendation. I found Mr. Chang Yong, who is a master of MIT and a doctor of Harvard. Mr. Chang asked me to learn signal processing and bring back the class. So it is written on the application form: the first volunteer microprocessor, the second volunteer signal processing.

The tutor I originally chose when I went to MIT was Professor Fan Li, who was the director of the MIT microprocessor laboratory. However, it was the first time that New China sent visiting scholars to the United States, and several institutions did not make it clear that they would accept these people, including MIT. It is said that when MIT professors discussed whether to accept these visiting scholars, Mr. Lin Jiaqiao urged them to accept them. However, some Jewish professors who are very influential in MIT raised some difficult questions. For example, they suggested that the basic condition for visiting scholars is to have a doctorate, and none of these Chinese have a doctorate, so they can only come to MIT as students, not as visiting scholars. As a student, you have to pay tuition, which is actually not accepted. Mr. Lin Jiaqiao argued that there was no doctor’s degree in China, and emphasized that the level of these people met the requirements. The two sides were at loggerheads, and finally a Jewish professor named Oppenheimer proposed a compromise: let them come in first and see before deciding. Finally, MIT professors decided to conduct an investigation for one year. If these people are qualified, they will be treated as visiting scholars, and if they are not qualified, they will be treated as students and receive tuition fees. Because it was Professor Oppenheimer who put forward this suggestion, he would set an example to receive a Chinese and then report the assessment results to other professors a year later. He is an expert in signal processing. After reading the application materials of all visiting scholars, he found that only I chose signal processing. Although it was his second choice, he chose me. So when I came to MIT, I was assigned to Professor Oppenheimer.

I was 42 years old that year, the same year as Professor Oppenheimer. The first time we met, I told him: We graduated from university in the same year, but I just went through the Cultural Revolution for ten years, and you studied for a doctor and opened up your own research direction, so the two of us have been separated for more than ten years. At that time, my first task was to learn the course well, and I could continue to offer this course when I returned to China.

It is not easy to study in Professor Oppenheimer’s laboratory. I have never seen the computer system in the laboratory and I don’t know how to operate it. Once I was studying the instruction set and tried the functions of each instruction one by one. The last instruction was: Shut down. As soon as I executed it, I shut down the computer system of the whole laboratory. At that time, the whole laboratory was in an uproar, and some people had opinions and opinions about Chinese. But then one thing changed my situation.

Although I switched to signal processing from Professor Oppenheimer, I still have the task of learning microprocessor. During the summer vacation, Professor Fan Li’s laboratory provided an Intensive Course on microprocessors. For one and a half months, more than 30 senior engineers attended classes. The process of learning this course was very tight and the homework was very heavy. At that time, my English was not good and I didn’t understand it very well. The final exam is to give each of these more than 30 people a chip, and ask everyone to build a circuit by themselves. If they can read the information in the chip and display it, they will pass. I am very familiar with the circuit. I was the first to make it in two or three days and passed the exam, which surprised some people. The tutor of this course is a graduate student, who is in close contact with Professor Oppenheimer’s laboratory, and the news spread. Since then, the attitude of people in Oppenheimer’s group towards me has changed greatly.

After spending half a year in Oppenheimer’s group, I taught myself two or three courses, such as Signal Processing, by reading books and watching videos. Feeling that I should do scientific research, I went to Professor Oppenheimer and said that I would take part in the scientific research work in the group. Professor Oppenheimer was very surprised. He always thought that I would only take courses, so he asked me which research group I wanted to go to. I chose seismic exploration. Professor Oppenheimer said that he would have a look at it first, and gave me a topic, asking me to find information to do the calculation myself. A week later, I handed in the results, and he gave me another doctoral thesis for me to read. After more than a month, I understood the paper and put forward my own suggestions for improvement, which made me enter his research group. Professor Oppenheimer is an expert on how to apply phase spectrum. At that time, I realized that phase spectrum is closely related to wave delay, and the information of stratum structure can be obtained by using wave delay. My work has also given Professor Oppenheimer a new experience. It turns out that the phase function he proposed can also be used in the study of wave delay and geological structure. Professor Oppenheimer recognized my work, and our group of people also performed well in their respective fields. Therefore, we were all treated as visiting scholars without paying tuition fees, and later MIT accepted new visiting scholars.

Before going abroad, I was mainly teaching in Tsinghua, and my research was mainly tracking and imitating. Only at MIT did I understand how to do scientific research-make new things! During the two years at MIT, my research shifted from electronic circuit to signal processing, which opened up a new research direction and also learned to consider problems from a higher level. Whether it is electronic circuit, signal processing or feedback control, it is actually a problem of information transmission and processing. From a higher level, they are interlinked. I later studied the Internet from the perspective of information control to solve the congestion problem. The essence of bioinformatics is to study the inheritance of DNA information, and information inheritance determines material inheritance. The essence of life is also an information process. All my later work was carried out along such a line.

MIT’s two-year visit has greatly broadened my horizons, made me see the rapid development of foreign science and technology and our backwardness, and strengthened my confidence in emancipating my mind and daring to think and do. However, the most important harvest is: I stand at a different height and have the feeling of climbing high and looking far.

Academician Li Yanda is at MIT campus

Five, after returning to China to explore a new way of seismic exploration data processing technology.

After returning to China, I devoted myself to using new signal processing methods to find oil and natural gas for the country, that is, data processing for oil and gas exploration. It is very complicated and difficult to process a large number of oil and gas exploration data by computer to find oil layers buried thousands of meters underground. There are several ways to find oil and gas now, mainly by the so-called "seismic exploration" method. Geologists usually analyze the conditions of oil generation and accumulation in areas based on geological surveys, and then generate seismic waves through artificial explosions in areas where oil generation and storage are possible. The seismic wave propagates downward to several thousand meters of oil layer and then reflects to the ground, and the reflected wave can be received by installing a geophone on the ground, and then the cross section of the underground structure can be obtained by computer processing. Geological engineers analyze these structures, find structures that can store oil according to experience or known knowledge, and finally confirm them by drilling wells. However, in the early stage of exploration, the success rate of well drilling is often very low. Our task is to assist geological engineers to better judge oil layers and improve the hit rate of well drilling. Processing exploration data by computer developed greatly in 1960s and 1970s, and achieved great success. By the 1980 s, this method had become more and more complicated, and the results achieved were getting smaller and smaller.

After a period of research, although we made great efforts, the results were not very satisfactory, and I began to rethink the route of our work. My thinking is not limited to the specific topic at present, but the whole exploration method. I think the well location determined by seismic exploration often fails to produce oil. What is the fundamental reason? My conclusion is that the main reason is not that the computer processing is not fine enough, but that the data obtained by seismic exploration is not enough to determine the location of underground oil layers. From the point of view of information theory, it is a problem of insufficient information. For this problem, no matter how to study the computer processing method, it can’t be solved. The basic way to solve this problem is to increase the amount of information, that is to say, to supplement new knowledge about underground oil layers from other aspects. The more such knowledge is supplemented, the more effective it is to solve the problem. When I look around the whole process of exploration, I find that there are several important ways to understand the underground oil layer: one is that drilling wells and logging provide local detailed information of the underground; The other is the inference and analysis of underground oil layers by geological engineers according to geological conditions. Then, isn’t it just to solve the problem of insufficient information by incorporating logging data and information provided by geological engineers’ experience into seismic exploration data? However, because geology, logging and seismic exploration technology are all very complex disciplines or technologies, and they are self-contained, usually an engineer only knows one of them, and the separation of disciplines has caused the separation of the three to a certain extent. Secondly,There are also great differences among them in technology. The knowledge of geological engineers is vague and it is difficult to describe them accurately and quantitatively. The resolution of logging data is very high, but it is only a "one-hole view" with a narrow spatial scope; Seismic data has a wide range in space, but its resolution is low in local depth. More importantly, the amount of seismic data is huge, which needs to be processed by a large computer. The processing process is complex and it is difficult for manual intervention. It is very difficult to combine other data on a large computer. Therefore, when I realized that if we can combine the knowledge of logging and geological engineers with seismic data, it is possible to achieve new results, I began to consider how to realize this scheme. However, when I asked some experts to integrate the three, most of them shook their heads and said it was difficult. It is not easy to realize the integration of the three under the environment and limitation of large computers.

In the mid-1980s, when Professor Chang Yong came back from a visit abroad, he told me excitedly that a new type of computer-workstation appeared abroad. Its performance is equivalent to that of medium-sized and large-sized computers, but it is small in size and easy for manual operation and human-computer interaction. I immediately realized that a rare opportunity came-it must be possible to realize the combination of the three on the workstation. I have a premonition that the traditional seismic exploration data processing technology is coming to an end, and it is necessary to make bold decisions and embark on a new road. This is the combination of the above three. This analysis has strengthened my determination to overcome all difficulties and embark on a new path. After several years of hard work, my graduate students and I have opened up a new road, and initially realized the combination of the three, and the effect is obvious. Three new high-yield wells have been drilled in Shengli Oilfield by this new method. At the same time, the international community is developing in this direction. At present, it has become a common working mode and an important means of oil and gas exploration to process seismic exploration, geological engineer interpretation and logging data at the same time on the workstation, and to interact or combine them with each other.

Six, some experiences of scientific research work

1 don’t do what others have done.

When I was doing research work at MIT, I had the opportunity to get in touch with Professor Lin Jiaqiao, a famous scholar. He is a scholar I admire very much and his contribution to mathematics is universally recognized. I asked him what he should pay attention to in learning and what suggestions he had for my future research. He told me, "Don’t do what others have done." This sentence is very enlightening to me. I understand what he said, but it doesn’t mean that you shouldn’t do what others have done. If you want to learn and understand a lot of work, you must repeat what others have done. It goes without saying that a lot of development and production work is done on the basis of others’ work. I think the original intention of his words is: the research topic and research goal you have determined should be unprecedented and truly exploratory and pioneering. If we only repeat and make some repairs on the basis of what others have done, it is of little significance in research and will only waste a lot of energy, which should not be valued by a scientific researcher.

At the beginning of my scientific research work, I only took part in existing projects or worked with teachers, but I didn’t seriously consider this problem. When I came back from the United States in the early 1980s, my horizons and the height of seeing problems were different. Professor Lin Jiaqiao’s instruction can be said to hit the nail on the head, which has raised my research work to a new level. It is from the basic point that "no one has done it" that I set my research objectives and methods. Compared with the past, they all went all out, but the results were very different, which really benefited a lot.

Grasp the key and go all out.

I also adopt the methods used in my study when dealing with research work. When the research topic is determined, I am used to grasping the main points and key points, simplifying the problem into one or two key problems, and then going all out to concentrate on solving it. Because the problem is concentrated into one or two key problems, all your energy can be focused on one or two points, forming great penetration like an awl. For example, when I was studying signal processing methods at MIT, my professor was a famous scholar in the field of signal processing, and his research work reached the most advanced level in the world at that time. As my foundation is weak, he hopes that I can take more courses and learn more about the work done by his doctoral students. But I think "nothing ventured, nothing gained". I should not only learn advanced theories and existing achievements, but also be able to apply and even develop them and create something. This is my goal. According to my analysis, the instructor has made new innovations in signal reconstruction, and the most important point is to reconstruct the signal by using the phase function. I will seize this point and study it in depth; On the other hand, I choose oil and gas exploration data processing as an application field, and a key problem to be solved in this application field is the delay of finding the arrival time of signals. I vaguely feel that there is some connection between the two. After repeated thinking, I find that the arrival time of the signal is determined by the phase function, so the phase function can be used to determine the delay time in essence. I was very excited to find this internal relationship, and then I repeatedly thought about how to express the relationship between the two in mathematics, starting with the establishment of the model.To write general expressions. After continuous thinking, I finally found a new method and a new expression to estimate the delay problem by reconstructing the signal with phase function, and proved the feasibility of this new method with simulation data. This achievement made the guidance professor very happy, and personally took me to the relevant research center to report this achievement and write it into his summary report. Later, this achievement was also published in internationally renowned journals. Grasping the key and going all out, this method not only benefits me greatly in my study, but also is the most important weapon in my research work.

Put forward new goals in time, not afraid of failure.

A discipline has its process of occurrence, development and decline, and a person engaged in research in a certain field has to go through a similar process. When a person reaches the peak of his success, it also means that he may go downhill. At this time, he should be alert, have a sense of crisis, and set new goals for himself in time. In addition, I think, if you want to explore, don’t be afraid of failure. My first success is often based on dozens of failures. I am not afraid to admit defeat. When I put forward some new ideas, I am often ridiculed, opposed and sometimes even sharply criticized by some people. I don’t care about any of this, I just laugh it off. I think this is one of my great advantages.

Why am I always exploring? I think on the one hand, it is out of curiosity, and on the other hand, I see greater opportunities. Since I returned to China in 1981, I have been mainly engaged in seismic exploration data processing for more than ten years. My team has made some achievements after many twists and turns in its research work since childhood. Since 1993, when my research achievements were rewarded and I was undertaking larger projects, I felt that my work in this field for more than ten years had developed from the beginning to a peak and was going downhill. I have a sense of crisis, and I think it’s time to set new goals for myself. My feeling tells me that network information is a rapidly developing new field with a lot of opportunities. Therefore, I set out to set up a network information research group to apply the intelligent information processing methods we have studied for many years to network control and network information retrieval. Although we are beginners in network information, we have accumulated many years of knowledge in intelligent information processing and intelligent control. The establishment of this research group has given us new goals and inspired our new research ideas. With the development of the Internet in the world and the information superhighway in China, our new network information research group has also developed rapidly, attracting a group of promising young people, and our research has also achieved rapid results and published papers in important publications at home and abroad. Since 1996, with the implementation of the human genome project, a large number of genetic information and data have emerged, which urgently need further analysis by information scientists.The research of bioinformatics will be an important topic in the 21st century, and our other bioinformatics research group is also working closely with biologists to conduct new research.

In my opinion, the interdisciplinary and interdisciplinary edge is exactly where we can make great achievements. In the information age, we should not be complacent and arrogant, but be very sensitive, pay great attention to the development of world science and technology, make full use of the information obtained from all over the world through communication and opening up, and keep up with the times.

4. Establish an ideal, scientific and democratic team.

Nowadays, scientific research is always a collective behavior. The combination of experience and insight, acumen and diligence can often be more fully reflected in a group. A promising scholar should also be an organized person. Because I often serve as a monitor and a league branch cadre in middle schools and universities, I have cultivated my ability of unity and organization, and accumulated experience in social work for my future study and work. Teacher Chang Yong placed great expectations on building an ideal, scientific and democratic team, and also did a lot of work, which also had a great impact on me. We bring the spirit of daring to challenge the world-class level to the research group, set high standards, encourage exploration, allow failure, promote democracy and discuss on an equal footing in the research group, and gradually form an atmosphere. Through the efforts of the whole group, we have established a common goal and established national self-confidence and pride. Here, as an organizer, it is most important to have ideals and beliefs, perseverance and disregard for personal gains and losses. Fortunately, I often work in such a group, which is often the source of my innovative ideas and inspiration, and the most sensitive part of my vision and touch. It is great fun to do research and exploration in such a young group.

Academician Li Yanda and his graduate students (Tsinghua University)

5 About basic research

A problem that has been puzzling China’s scientific and technological circles is that science and technology and economy are two skins, and the two cannot be well combined. Over the years, we have always emphasized that "tasks should bring disciplines" and "science and technology should serve the economy", and we have taken many measures, but there are not many original achievements in innovation, and there are still "two skins" in the combination of science and technology and economy. If we have found the problem and attached great importance to it, it has not changed obviously for a long time, then it is likely that we have a problem in the guiding ideology of solving the problem.

When the Second World War came to an end in 1944, people were thinking about how to change science and technology from serving war to serving social development in peacetime. At that time, President Roosevelt gave this task to Dr. Bush, director of the American Scientific Research and Development Agency. After in-depth study, Dr. Bush and a group of outstanding experts put forward a report-"Science-endless frontier". This report has a great influence on the scientific research and economic development of the United States in the following decades. During this period, American science and technology have been at the forefront of the world, and the American economy has been constantly innovating and developing rapidly with the support of science and technology. When our country begins to get rid of the strong external pressure and various wars and carry out reform and opening up in a relatively peaceful environment, it is worth studying the experience provided by this report.

The main focus of this report is on the importance of basic research, which points out that basic research will lead to new knowledge. It provides scientific capital, and it creates such a reserve from which the practical application of knowledge must be extracted. New products and new technological processes are not completely mature as soon as they appear. They are based on new principles and new concepts, which are painstakingly developed in the research work in the purest field of science. Today, basic research has become the leader of technological progress, which is more clear than ever. A country that relies on other countries for new basic scientific knowledge will have a slow industrial development and a weak position in world trade competition, no matter how sophisticated its mechanical skills are. The report requires that the government’s funds for basic research must maintain a steady increase trend. Dr. Bush also pointed out that basic research should be given special protection and special guaranteed support. In 1968, when the US Congress authorized the National Science Foundation to support applied research in addition to basic research, Bush’s Committee on Science and Public Welfare warned that there is a tenacious law governing scientific research: under the pressure of demanding immediate results, applied research will inevitably exclude pure scientific research unless well-thought-out policies are formulated to prevent this from happening. The lesson is clear: it is pure scientific research that deserves and needs special protection and special guaranteed support.

The report also pays special attention to personnel training. In the part of "Renewing our scientific talents", President conant is quoted as saying: "-In every aspect of the whole field that can be properly called" science ",the limiting factor is people. The speed of our progress in a certain direction depends on the number of truly first-rate talents engaged in the said work. So in the final analysis, our basic education policy will determine the future of this country. "

As for strengthening industrial research, the report points out that "the simplest and most effective way for the government to strengthen industrial research is to support basic research and develop scientific talents". The report points out that "one of the most important factors affecting a large number of industrial research is the tax law", and the report suggests that the domestic tax law should be revised to eliminate the uncertainty of deduction of research and development funds.

I think it is clear that we can learn something from this report. The frontier of science and its potential benefits are still endless.

Seven, about personnel training

1 Character, knowledge and talent

Talent cultivation and postgraduate education have always been my thoughts. What do students want to learn in school? I once said the following words to the first-year graduate students of automation department:

Comrade Gao Shiqi, an old senior in Tsinghua, wrote the following words when he returned to Tsinghua in his later years:

"tsinghua campus studied for eight years, and welcomed the new year after 60 years of hard work.　

Today’s dedication stems from yesterday’s learning.

The achievements of old people come from little diligence. "　

It seems that only by being good at learning can you be a good graduate student, and only by being good at learning can you constantly strive for self-improvement and progress.

What should I learn during my graduate studies? I think we should learn "character, knowledge and talent" in reading and research.

Among them, the most difficult and useful thing to learn is character, followed by knowledge and talent. In fact, Tsinghua’s greatest influence on people is Tsinghua people’s character. During the summer vacation, many visitors to Tsinghua asked me where the moonlight was on the lotus pond in Tsinghua. Moonlight in the lotus pond shows Tsinghua people’s elegant sentiment, while Mr. Wen Yiduo’s angry behavior shows Tsinghua people’s integrity and backbone. What impressed our generation the most was Mr. Wang Ganchang. When the organization wanted him to participate in the development of an atomic bomb to counter the nuclear threat of the United States, Wang Ganchang’s answer was: "I would like to make my country." This reflects Tsinghua people’s life goals and traditions. Sentiment, righteousness and ideals of life have influenced generations. If you don’t improve your character, you have never read. This is just as the great scholar Cheng Hao said: "Today people can’t read. If you read the Analects of Confucius, you are such people when you don’t read it, but only such people after you read it, that is, you have never read it. " I hope we can improve our character by reading.

Secondly, what I want to say is to improve my knowledge. This includes knowledge and knowledge. In my opinion, knowledge is easy to learn, but knowledge is hard to find. There are different realms of knowledge.

Mr. Yu Youren wrote two poems:

"Let the cranes fly for thousands of hectares, and fish for a bay."

These are two kinds of realms, a crane soaring into the sky, and the eyes are all over the world. And fishing is just in the river bend. Only with such vision can we have such knowledge. Generally speaking, as Professor Huang Ziqing said, science can only ask "How", not "why". The students joked that science can only say "good" but not "bad". But I think science should be able to ask both "How" and "Why".

But if you ask "Why", it is often a bigger question. Its thinking needs vision, knowledge and imagination, and there is often no answer. Because if you ask "Why", you may ask "Tao". I have a saying, "Tao can be Tao, but it is extraordinary." On a smaller scale, if you take problems that others don’t know or can’t solve as your research direction, you need knowledge and imagination.

If reading and research can not only learn knowledge from teachers and classmates, but also increase "knowledge", it will be "trip worthwhile".

The third is talent, that is, the ability to solve practical problems. Be able to communicate with others, be eloquent, be reasonable, respect others, be good at uniting people and so on. Some people do everything smoothly, and some people can’t do anything. This is the performance of ability.

Some people say that as a graduate student, a good paper is everything. However, how do good papers come out? If you really do research, you are actually exploring in unknown areas. The process is like groping for the exit of a house in the dark. You often hit the wall everywhere, but the door may be at your hand, and you just pass by. At that time, you may be very upset or even very disappointed, so I suggest you, if you are strong enough, stick to it. Or, you may think it’s an act of god, go back to the dormitory and sleep. It’s also feasible to change the house and look for it next week. But never fake or copy. According to my experience, 80% of the time, "God" will give you an exit.

Because most of our research can only be regarded as "fishing in a stream", rather than traveling around the world like a crane, it is not difficult to find an exit. However, character, knowledge and talent are not given by "God". Only these three things are the true meaning of being a successful person and the ability to help you find an exit forever. I hope everyone will pay attention.

2 Postgraduate education should really face the future

Why is it that China has always imitated and tracked more, repeated scientific research at a low level, created less independently, developed new frontier disciplines slowly, and had few top-notch talents at a high level, especially those who led the development of a discipline? In my opinion, in addition to being limited by China’s economic development level and insufficient investment, graduate education should also bear part of the responsibility.

Talents in new frontier disciplines should be trained among graduate students, not just those in existing disciplines. Graduate students will be brought to undergraduate education when they are mature, thus promoting the renewal of undergraduate courses.

It is a well-known problem that the subject content of undergraduate education in China is slowly updated and the content is aging. The root cause is that graduate students have not made great efforts to cultivate new talents in frontier disciplines. With the development of new subject areas, new subject leaders will naturally appear, which is handsome. We are top-notch in the field of science and technology, and there are few talented people who have a great influence in one field, which is also related to the inability to sensitively cultivate talents in new disciplines in the future in graduate education.

Everyone knows that there will be a large number of breakthrough topics from interdisciplinary subjects, but in the past, we often lamented the difficulty in the development of interdisciplinary subjects and attributed it to the imperfect management system. In fact, fundamentally speaking, the guiding ideology of postgraduate education does not really face the future. This can be said to be an important issue that affects the quality of postgraduate training and the training of real talents. This is not a question of specific management methods, but a question of ideas. Without advanced ideas, there will naturally be no new talent training mode, which is worthy of our in-depth consideration.

Take bioinformatics as an example to make a concrete analysis. Since the implementation of the Human Genome Project in the 1990s, biology, especially molecular biology, is undergoing a major change, from the biology that only focused on one gene or one protein in the past to the new system biology. By identifying tens of thousands of genes and millions of single nucleic acid polymorphisms, genomics will help reveal the root of the problem and find the best treatment for many genetic diseases. The wave of "genomics" such as genomics, transcriptomics, metabonomics and proteomics is promoting this change. This is a great opportunity to give birth to new frontier disciplines and grow new academic leaders. However, many graduate students in this field can’t adapt to this change. Where is the problem? Professor David R. Brown (Professor of Pharmacology, Neuroscience and Toxicology) of the University of Minnesota in the United States thinks that "part of it is an education problem" because we are training pharmaceutical workers who are aware of the progress of genomics and proteomics? Are we training molecular biologists who will participate in the process of drug discovery? Neither. In this new discipline, molecular biologists and drug workers should not only become information scientists, but also the information among genomics, proteomics, physiology, medicine and biochemistry must be mutually convertible, which is the significance of the discipline of "bioinformatics or In Silico".

People of insight, advanced universities and professors in the United States, Britain and Japan quickly seized this field and trained talents in this new discipline with new teaching contents. The new graduate team also vigorously promoted the development of this field. It has become the consensus of some first-class universities that professors should train a group of new people according to the requirements of the frontier of science and the needs of the future, and corresponding management methods have been developed for many years.

If we just think that this is an interdisciplinary problem, I think it is not enough. Education should really carry out the idea that education should face modernization and the future.

Today, with the rapid development of science and technology, the development of science and technology provides a great opportunity for China’s economic development, and also provides a great opportunity for China’s science and technology to catch up. But why is it that China’s innovation ability has been difficult to improve compared with the world, and it has long lacked real talents and masters? I’m afraid it’s not that our intelligence in Chinese is insufficient. I think part of the problem lies in education, especially postgraduate education.

Tsinghua University celebrated Teachers’ Day in 2015.

Viii. Bioinformatics-Opening up New Fields

Around 1996-1997, the human genome project was in full swing, and a large number of genome data emerged. Being very sensitive to "data", I naturally wouldn’t miss such an opportunity.

The diagnosis and treatment of diseases is moving from reductionism to system theory.

Our diagnosis and treatment of diseases is moving from reductionism to system theory. At present, most of the research on life science still stays in local details. In the future, the study of life science should rise to a holistic and systematic height, because life is a whole. We need to combine micro and macro! The Human Genome Project has brought our analysis of the human body system into the gene level and an unprecedented field. In order to understand the occurrence of diseases, we are eager to understand the function of genes and protein. However, with the exception of a few genes and protein, most genes and protein do not work alone. Most genes and protein often interact with each other, and their relationship is like a very complex network.

We are faced with the following problems: searching for genetic variation that leads to genetic diseases in complex biomolecular networks, searching for drug targets for treating diseases or symptoms from gene protein networks, and then searching for cancer markers.

How to analyze this network? We can’t break up the network and analyze it in multiple parts, but we must analyze it as a whole; However, usually we only know a small part of this complex network. How can we analyze the role of genes or protein from a part of the network? This problem has been bothering us for nearly ten years!

2 Correlation analysis-relationship inference is a breakthrough.

Correlation analysis is a breakthrough! The early breakthrough of this problem lies in finding mutant genes of non-familial genetic diseases. For familial genetic diseases, we can find the corresponding family and find its special gene mutation through linkage analysis; However, for non-familial genetic diseases, traditional methods are no longer applicable. In desperation, people have come up with correlation analysis: simultaneous occurrence is correlation.

Divide patients and healthy people into two groups, and find gene mutations that appear in patients but not in healthy people. These gene mutations are "related" to genetic diseases. Of course, it is not enough to find the related gene mutation, but also to confirm the truly disease-related gene mutation through prior knowledge, mechanism analysis, experimental verification and other methods, preferably through independent verification by a third party. Finally, this method was proved to be feasible, and with the continuous expansion of the experimental population, it was extended to the whole genome analysis and achieved remarkable results.

We further expand the correlation analysis into relationship inference and propose the CIPHER algorithm. We assume that phenotypes are more similar and related genes are closer, that is, "the distribution of phenotypic similarity" is consistent with "the distribution of gene proximity". Given a phenotype, we can find the corresponding genes. The key of this method is to combine the macro and micro, and to connect the characterization with biomolecules. By using the phenotypic correlation, we can find gene mutations with similar phenotypes from known phenotypes, and we can find drug targets for diseases. By using the "relationship inference" method, we have succeeded in some applications.

The change of diagnosis and treatment of diseases from reductionism to system theory is a major development of medical undertakings, which is of great significance to early diagnosis of diseases, precise medical care and drug research and development. Substantial progress has been made in this regard.

2010 Xining-Lhasa Bioinformatics Symposium

3 big data is more about big data.

Relationship inference enables us to understand the meaning of big data more deeply-to provide all aspects of "relationships", which plays a key role in solving complex system problems!

There are a lot of omics data in molecular biology, and there are also a lot of data on diseases and medicine, which is a veritable big data; However, when we search cancer data, we find that the sample size is very small, because even if they are both liver cancers, there are many subtypes, because there are many possible combinations of mutations, and they are closely related, but they are not samples of the same class; What big data gets is actually a high-dimensional small sample, which is "relationship" big data! It is precisely because of the "relationship" provided by big data that relationship inference is of great use. Vigorously developing relationship inference is very important for the prediction and intervention of biological system, social system, social system, financial system, economic system and military system.

Today, science and technology have experienced Newton’s mechanics, Einstein’s theory of relativity and quantum mechanics. It seems that they have developed very richly and profoundly, and mathematics has developed perfectly, with more and more branches of science becoming more and more specialized. When science seems to be omnipotent, when people really face the complex world, they suddenly find that all science and technology are so limited and simple; When people explain the world with the perfect law, they find that they often run into a wall, and the contingency of world development is so great! What the hell is going on here? Now, even the basic problems, people are shaking their faith in the past "truth". For example, how did the universe come into being? Did organisms evolve according to Darwin’s theory of evolution and the principle of survival of the fittest? What is the secret of life? And so on, this is really a wonderful era. In my opinion, the boundaries of various disciplines are becoming more and more blurred, and interdisciplinary subjects have become the fastest-growing disciplines. With the development of computers, the realization of the human genome project, the emergence of global networks and the high-speed exchange of information, the science and technology of human society are developing at an unprecedented speed, and we are facing a new era of science. Random and nonlinear new analytical methods are making great and even fundamental changes in the analytical methods and conclusions of various disciplines in the past. This is a golden age that provides great opportunities for people engaged in scientific exploration! We are living in such a lucky era. In this era, we dare to imagine and be good at cross-research.It is very important to dare to grasp things in essence and in general. Only in this way can we seize the opportunity of this era to the maximum extent and be worthy of this era. I hope such talents will appear more in the East and in China.

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　　　 Movie network news According to the finalized theme song adapted from the popular Japanese TV series, the Japanese rock band "flumpool" will join hands with the super popular rock group "Mayday" in Taiwan Province, China to sing passionately.

　　　 The two orchestras had the experience of performing on the same stage in Taiwan Province, China in October, 2011. This time, the theme song for the film was "Belief–For You Waiting for Spring", which realized the classic cooperation between the two orchestras across regional and language barriers. "Mayday" led by A Xin and "flumpool" led by Ryuta Yamamura will convey the musical concept full of youthful passion to fans and fans.

　　　 A Xin, a Japanese drama version, has been broadcast in 68 countries and regions around the world, becoming a well-known classic Japanese drama. It is a great honor to sing the theme song for the movie version of A Xin, whether it is "flumpool" or "Mayday". After reading the script, Ryuta Yamamura, who is in charge of music production, said with emotion that "the importance of family, the importance of hometown and the desperate efforts to live better have deeply infected me, and I will integrate all these feelings into the music."　

　　　 In addition, since her debut in 1999, the "Mayday" of the first rock troupe has been established in the Asian Chinese-speaking circle. The lead singer A Xin happens to have the same name as the protagonist, and A Xin said with a smile, "I am so happy to have this similarity!" It is understood that Mayday will sing in Japanese for the first time. A Xin said, "The movie makes me feel the persistent spirit of facing difficulties. When I study Japanese lyrics, I try to interpret the emotion of this song with the feeling of understanding the meaning." It is understood that Mayday will officially debut in Japanese music with this song.

　　　 In the film version of "A Xin", A Xin as a child is played by Kokone Hamada, and A Xin’s parents are played by SMAP members Gor? Inagaki and Aya Ueto. In addition, new and old movie stars such as Kazuko Kishimoto, Ayako Kobayashi, Ryunosuke Naimu, Jitsuko Yoshimura and Shinnosuke Mitsushima will all have wonderful performances. A Xin Movie Edition will be released in Japan on October 12th, 2013.

　　This year, the first explosion of the summer file appeared, with Ning Hao as producer and Xú Zhēng as producer and starring. The film Dying to Survive directed by Muye Wen was hot before it was shown, which led the film to be released in IMAX and other versions on July 5 one day ahead of schedule. According to the preliminary statistics of "movie box office", the box office on the first day was 159 million yuan, and the cumulative box office on the first day of screening has exceeded 300 million yuan.

　　Because of this film, the prototype character "Lu Yong" has become a hot figure. Its announcement in Weibo on June 8th that it was an unauthorized film was also heated by many media yesterday. In fact, Lu Yong has already made peace with the film, and was even invited to attend the premiere in Dying to Survive.

　　Was once troubled by movies.

　　Lu Yong is a leukemia patient and an entrepreneur. He was once called "Medicine God" by many leukemia patients. In 2002, Lu Yong was diagnosed with leukemia, and he began to buy drugs from India for himself and helping his patients. In 2014, Lu Yong was taken away by the police on suspicion of selling "fake drugs". After that, more than a thousand leukemia patients signed a plea for Lu Yong, and finally the court "withdrew the prosecution" for this case. Lu Yong was spared a prison sentence.

　　On June 8th, Lu Yong sent a message to Weibo, expressing his dissatisfaction with the movie Dying to Survive, saying that the trailer and tidbits of the movie had brought him a lot of troubles since they were published on the Internet. "‘ in the trailer; I ’ Is a small shop owner selling Indian divine oil, making a lot of money from illegally selling Indian drugs and sleeping with a lot of money. Out of concern and support for me, everyone expressed their dissatisfaction with the film, thinking that it would make the audience feel that I really made money from it and damaged my reputation. But I think that justice is free from people’s hearts. As long as I have never done anything that is sorry for my conscience, I can sleep well. "

　　In this Weibo, Lu Yongfa stated that the producer was not authorized to shoot this film in any way. "At the request of Ms. Han Jia, I authorized her to write a script based on my story prototype in 2015. She promised to publicize my image positively and safeguard my reputation, and indicated ‘ in this film project; Adapting words and subtitles according to the true story of ××× ’ ; Respect my legitimate rights and interests, and shall not authorize a third party to cause me harm. Han Jia sold the script to the producer without telling me, and even without my consent. "

　　Lu Yong said that he had never received a penny from the playwright, producer or anyone else since the creation of the script, even without mentioning it. "Therefore, please don’t think how much money I got from it. I promise that if I can get something from it in the future ‘ Compensation ’ If so, I will donate all of them to the cancer foundation or patients. "

　　Lu Yong expressed dissatisfaction with the funny behavior in the trailer and other filming tidbits, and thought that their "hilarious laughter" was based on the pain of patients. "This kind of behavior of consuming patients is not commendable. In my dictionary, ‘ Life is not money ’ Life is alive. I don’t know, have the producers and actors of this film ever thought about how a cancer patient would feel when he saw such a movie? "

　　Lu Yong also contacted the producer and asked to add a short explanation at the end of the film to clarify the facts, lest the audience misunderstand, "Actually, I don’t want to be a hero, I just want to clarify the facts. It is precisely because the film portrays the protagonist as a personal hero who opposes the law in order to speak personal loyalty that I am dissatisfied. I have never been dissatisfied with the law and the times. My patients and I don’t want to create opposition with society. I always fear the law, be grateful for the new era, and be grateful for the progress of society. "

　　Understanding movies requires artistic processing.

　　At the end of this article, Lu Yong said that he was a "god" in front of his patients; In front of capital and stars, he is also a vulnerable group and will defend his rights according to law. And this old article a month ago, with the popularity of Dying to Survive, was reprinted by the Internet and many public websites yesterday.

　　However, on the evening of July 2nd, Lu Yong was invited to attend the premiere of Dying to Survive, and explained his previous statement. He once again clarified at the scene that he had not earned money from his patients through purchasing Gleevec for leukemia treatment. At first, the film set him as a person who was tempted by interests. He was very angry, and later said that he gradually understood this setting. Director Muye Wen said that the prototype was a patient, but after the screenplay was polished, the character was changed to not be a patient, which was for the sake of art and characterization, and wanted to make the character change more lively. Lu Yong also accepted: "Artistic creation can indeed be adapted."

　　At the initiative of Lu Yong, the film and the creative staff raised and donated 2 million yuan to leukemia patients. Xú Zhēng also paid tribute to Lu Yong at the scene: "If there is anything bad about this character, it belongs to me, and the hero part belongs to you."

　　I don’t like the scene where thousands of people send each other in the movie.

　　On July 6th, Lu Yong, who attended the premiere, published Weibo again. He said that the film was very good-looking. "They are the first filmmakers who care about us, and this is also the first film with leukemia patients seeking medicine as the theme. As a 20-year ‘ Senior ’ Leukemia patients, thank them for their concern for us. After the film is released, it will cause people to think more. "

　　Although the "artistic processing" of the film is understandable, it can be seen from the article that as a party, Lu Yong is still a little uncomfortable. "That Cheng Yong, except ‘ Yong ’ The words are the same as mine, but they are different from me everywhere else. I didn’t beat my wife, I didn’t sell magic oil, I didn’t sell medicine to make money, I didn’t fight the law to save patients. I have helped many people, but I have always acted within the framework of the law and have not broken the law. "

　　Lu Yong said that the scene where thousands of people sent each other at the end of the movie was his least favorite scene. "Because it is too exaggerated, it makes people feel unreal. After my incident received much attention in 2015, what I want most is to restore a calm life as soon as possible, live my little life, and do my best to help more patients in a legal way. "

　　Lu Yong said: "A movie is a movie. It can’t be exactly the same as real life, and I can’t be demanding. In fact, I want to make a movie more like mine, the true story of me and my patients, which does not need too much adaptation, enough to make the audience cry, but also enough to let the audience feel the light of life and the power of love. I think this film can be made more like this cup of tea in my hand. The soup is pure and bright, the taste is pure, and there is no impurity. It is an ancient tree produced in 300 years. It is heavy in my hand, realistic, historical, refreshing and memorable. I still want to drink it and watch it. Movies come from life, but they are different from life. Movies can be funny, but the way for patients to seek medicine is not funny at all, and more is to make people want to cry. However, looking back at the solid footprints that my patients and I walked through, we can’t say that it is earth-moving, but it can encourage many people to ‘ Shangtiantai ’ People, continue to live bravely. "

　　Text/reporter Xiao Yang

　　conversation

　　Lu Yong: After the new medical insurance policy, fewer people came to me for medicine.

　　In an interview with Beijing Youth Daily on July 5th, Lu Yong said that with the promotion of new policies such as medical insurance, there are fewer people who come to find their own way to buy generic drugs. Speaking of popular movies, he said that many of them were experienced by himself and his patients, and he shed tears for these clips in the movie.

　　Beiqing Daily: What do you think touched you most in the movie?

　　Lu Yong: There is a passage in the movie in which the patient "Huang Mao" had an accident to protect the hero, which deeply touched me. When I was ill, my father went out to talk about business for the company in order to raise money for me. Unexpectedly, he died in a coma for 7 days in the hospital because of a car accident, leaving me no words. I often think that if I hadn’t been sick at that time, my father would have lived a long life, and he was in good health.

　　There is another paragraph, after her husband Lu beneficiary fell ill, his wife tried to raise money to buy medicine until her husband could have a bone marrow transplant. But the husband looked at it and felt that he didn’t want to cause trouble to his family, so he hanged himself. This kind of thing was really experienced in our group before. At that time, many people felt that they couldn’t hold on.

　　In the movie, the patient’s QQ group is played, and everyone wants to buy medicine and want to live. That’s what we really experienced at that time. At that time, if there was no money, there would be no life. Sometimes people in the group will say that they feel that they can’t do it and have to say goodbye to everyone; Every once in a while, the heads of several people will go out forever; Or sometimes a patient finally boarded QQ, and this person told everyone that "he" was actually the patient’s family, and came here to inform everyone of the news of the patient’s death. At that time, it was really a feeling of "being in the same boat."

　　I cried when I watched these paragraphs in the film.

　　Beiqing Daily: From 2015 to now, what changes have taken place in your life with your patients?

　　Lu Yong: When I first came home, many patients contacted me and even came to my factory to find me. At most, seven families came to the factory in person one day just to know how to buy Indian generic drugs. In recent years, the country has also made many reforms and introduced many new policies, especially after the relevant drugs were included in medical insurance, fewer people came to me to buy drugs. When I first got sick, the cost of medicine was 288,000 yuan a year. At that time, I could buy a suite here in Wuxi. Now, through medical insurance, most patients only need more than 1,000 yuan a month, which is basically affordable for everyone.

　　Now, some people will ask me how to buy generic drugs from India. For example, if a breast cancer patient wants to buy Herceptin, I will tell them that you have to buy Herceptin from India for more than 5,000 yuan, but now it is actually cheaper after domestic medical insurance reimbursement. I will also tell you about the new policy, so that you can purchase medicines reasonably. In this year, I will meet someone who comes to me for medicine once every month or two. The number of people who ask me for medicine has decreased, which shows that society has become better.

　　Beiqing Daily: Is there anything that bothers you since it was exposed?

　　Lu Yong: After the exposure, I became famous in the circle of patients, but later I found out that someone set up a QQ group in my name to help purchase generic drugs. At that time, I mainly taught people how to buy medicines. I didn’t really buy medicines or make profits from them, but these people were different. They made profits directly and even used my name to deceive patients’ life-saving money. I received complaints from several patients who were cheated. Later, I told you that I was no longer helping in QQ group, and all purchases made in my name in QQ group were fake.

　　In these years, I have never thought of making profits by purchasing drugs, otherwise I would have made a lot of money by first discovering the price difference of Indian generic drugs. Just like in the movie, the protagonist sells it to patients at a higher price, and patients are scrambling to buy it.

　　Beiqing Daily: You called yourself "Lu Yong the Medicine Man" in Weibo. Nowadays, with the popularity of movies, many people call you "Medicine God". Which title do you think is more suitable for you?

　　Lu Yong: "Medicine Man" was named by the media in a previous report. In fact, I think neither title suits me. I’m just an ordinary person. I think the movie "I am not a drug god" may be more suitable for me. I am just an ordinary leukemia patient and a real person.

　　Beiqing Daily: Do you have any new ideas and plans after the film is released?

　　Lu Yong: At present, the filmmaker told me that the cast, producers and others donated 2 million yuan for leukemia-related assistance, and a relief fund may be set up. I have also considered participating in this fund, but it will undoubtedly take up a lot of my energy and time.

　　I feel that whether I participate in this fund or not, I will continue to help my patients as an example. After all, I have lived for 16 years since I got this disease, which is a good incentive for them.

　　Text/reporter Qu Chang Intern Zhang Yue Meng

　　From November 8th to 11th, the 2023 China International Commercial Vehicle Show (CCVS) opened at the Wuhan International Expo Center. Jiangling Lexing New Energy brought three new masterpieces, Jiangling Lexing E Road, Jiangling Ford E Quanshun, and Jiangling Avenue EV. The three star models on display at Jiangling Lexing New Energy showed the "all-round" style with leading quality. At the exhibition of the advanced "wind vane" of the commercial vehicle industry, it reflected Jiangling Lexing New Energy’s profound thinking of advancing with the times and leading the electrification and intelligence of the commercial vehicle industry.

　　At this new theme exhibition, Jiangling Lexing New Energy also conveyed a new brand "voice". With the automotive industry entering the "new four modernizations" fast lane, the electrification and intelligent products of the commercial vehicle segment are becoming more and more popular, the application scenarios are increasing, and the new era of commercial vehicles is coming. In the face of changes, Jiangling Lexing New Energy has opened the exploration of "all scenarios".

　　On the road to renewal, Jiangling Lehang New Energy inherits the ingenuity and quality of Jiangling Automobile, focuses on electrification and intelligent transformation, focuses on safe, stable and reliable product upgrades, and establishes a people-friendly brand awareness of "high quality and medium price". The product aspect of the whole scene covers all categories of light passenger, light truck and pickup truck, taking into account the full route of pure electricity, extended range, hydrogen fuel and hybrid, and creates a full-stack digital management system such as driverless and intelligent network connection. In terms of service, it focuses on the whole life cycle experience of users, so that customers can have good luck with goods; the ecological construction of the whole scene will join hands with dealers, logistics and freight platform leaders to create green transportation ecological "Moments", lead the new ecology of green city distribution logistics, and create efficient transportation capacity together.

　　At the exhibition site, Jiangling Lexing E-Luda vividly interpreted the era of green city logistics, and the active side of the new pure electric light truck in the rich urban distribution scene of fresh food, catering, community, warehousing, etc. This car is equipped with four core technologies such as the world’s first mid-mounted integrated battery pack, Bosch high-torque flat-wire motor, low-loss SiC silicon carbide motor controller, and EHB electronic hydraulic braking system, which refreshes a number of performance standards of pure electric light trucks in power, energy saving, battery life, braking, etc., and truly helps customers "good freight, good luck, and good luck". In multiple logistics scenarios, Jiangling Lexing E-Road’s express logistics version, fruit and vegetable distribution version, building materials furniture version, super refrigerated version and other models also give users more exclusive customization choices. Different categories such as box goods, railings, warehouses, single and double rows are suitable for various sub-conditions such as green pass, city distribution, warehousing, etc., which can be called "green city distribution logistics full scene expert".

　　In addition to pure electric light trucks, the Jiangling Ford E Quanshun, which appeared on the spot, is also outstanding. Under the wave of changes in the passenger transportation market, Jiangling Ford E Quanshun has become a "full-scene intelligent light passenger". It is not only the first light passenger in the industry with an actual battery life greater than 300km, but also has leading industry standards of green energy saving, safety and reliability, etc., providing more comprehensive travel solutions for rich scenarios such as tourist passenger transportation, logistics and freight transportation, and business reception. Adequate power supply also brings the advantages of task-based modifications such as police and medical use to meet the needs of more user scenarios.

　　In the pickup category that is increasingly "favored" in the commercial vehicle field, Jiangling Lexing New Energy has not been absent. The exclusive Jiangling Avenue EV that appeared at the exhibition this time allows the industry to witness its innovative strength. Jiangling Avenue EV is equipped with the world’s first power domain-controlled battery pack, with a maximum operating condition of 500km and a maximum speed of over 140km/h, leading the same class, so that users are not afraid of battery life anxiety. Jiangling Avenue EV with dual-use characteristics for commercial and passenger use is not only suitable for task-oriented customers such as power and municipal government, but also can satisfy passenger customers who pursue green travel, and the whole vehicle has high redundancy modification adaptability, which can create personalized models for specific scenarios.

　　Talking about products, Wu Xiaojun, vice president of Jiangling Automobile joint stock company and CEO of Jiangling Lexing New Energy, revealed that Jiangling Lexing New Energy will firmly follow the road of new energy transformation, he pointed out: "In the next two years, Jiangling Lexing will successively launch more than 10 new energy commercial vehicle products, fully covering logistics freight, commuter passenger transportation, task modification and other full scene needs."

　　With the advancement of the national "double carbon" goal and the surging tide of digitalization and intelligence, urban distribution logistics and even the entire transportation market are advancing in a green direction. Through the innovation of ecological models, the industry has been stimulated with infinite vitality for efficient development. Jiangling Lehang New Energy accelerates innovation with the attitude of "a good life full scene expert", which is undoubtedly the guardian of user value, the inheritance of craftsman spirit, and a strong practice of industry change and even social environment development. In the future, Jiangling Lehang New Energy will continue to rejuvenate its brand, lead the high-quality development of the industry, and give users a good life in all scenarios.

On August 24, 2022, the "Windless Aerobic TAN Origin Traceability – 2022-2023 China Air Conditioning Industry Summit Forum" was held in Harbin under the guidance of China Household Appliances Association and sponsored by China Home Appliances Network.CC,Haier, Highly,Hisense, Kelon, Konka, Leader, Meibo,beautiful,Panasonic,TCLRepresentatives of mainstream household air-conditioning brands and core component manufacturers, as well as forumsexclusivechannel partnerJD.comHome appliances, data support agency GfK Zhongyikang, etc. gathered together to talk "double carbon"The innovative development and mission of the air-conditioning industry under the goal."

High temperature "heating" air conditioner market

Although autumn has begun, many places in China are still under high temperature during the "end" stage of the "dog days".How to cool the body and the heart? The air conditioner is obviouslymostA good choice. Therefore, in the "roasting" mode, refrigeration appliances represented by air conditioners ushered in a high-temperature "hot period" in July and August. According to GfK Zhongyikang monitoring data, the retail sales and retail sales of air conditioners in the online market in July increased by 41.6% and 44.6% year-on-year respectively. Entering August, the retail sales and retail sales of air conditioners in the online market in the past two weeks increased by 76.0% and 79.4% year-on-year respectively; the offline market volume and volume also achieved a year-on-year growth of over 20%. Such asbeautiful,HaierOaks,Hisense, Kelon,TCL,PanasonicMany air-conditioning companies, such as Meibo, Changhong, and Konka, have reported to China State Grid that during the peak air-conditioning season in the past two months, there are many high-temperature days and a wide range of coverage, and the sales of the company’s air-conditioning products have increased significantly compared with before. "The installation masters are running at full capacity," said the relevant person in charge of the air-conditioning company.

However, the staged bright performance of the air conditioner market is in sharp contrast to the cold industry in the first half of the year and even the entire 2022 cold year. According to GfK Zhongyikang data, in the first half of this year, the retail volume and retail sales of the household air conditioner market decreased by 20.1% and 14.1% respectively year-on-year; in the whole 2022 cold year, the retail volume and retail sales of the air conditioner market were 43.57 million units and 150.50 billion yuan, respectively, down 15.0% and 9.2% year-on-year. "The economic downturn and epidemic directly affect the income level of consumers, so the consumer confidence index decreased year-on-year." In the opinion of Peng Xiandong, general manager of GfK Zhongyikang’s large home appliance division, this directly affects consumers’ expectations for the home appliance market and the execution of purchasing power. The corresponding air conditioner is also affected and has declined significantly. In addition, air conditioners have further entered the existing market, with less new demand. Based on this, Peng Xiandong judged that the air conditioner industry will enter a low-speed era in the next two years, with incremental scarcity. The market core will shift from the pursuit of scale to the pursuit of quality.

Peng Xiandong, General Manager of GfK Zhongyikang Home Appliances Division

Wang Lei, secretary-general of the China Household Appliances Association, also believes that this is the result of multiple factors. Including the repeated regional epidemics across the country in the first half of the year, which put pressure on the industrial supply chain and had a negative impact on the demand for air conditioners; in addition, the real estate industry is also a factor strongly related to the demand for air conditioners; furthermore, the more important objective factor is that the popularity of household air conditioners has basically reached a high level. According to the National Bureau of Statistics, the number of air conditioners owned by 100 households in China reached 117.7 units by the end of 2020, of which 149.6 were owned by 100 households in cities and towns. " At present, the social stock of air conditioners in the country has reached 540 million units, and the stock update has become the main body of current and future market consumption demand. This has a direct and long-term impact on the size of the air conditioner market. "

Wang Lei, Secretary General of China Household Appliances Association

Seeking "new" kinetic energy under the stock

When the industry enters a new development stage dominated by "stock replacement", in terms of the external operating environment, as analyzed by Wei Lai, Chief Research Officer of Zijin Tianfeng Futures, raw material prices, which account for more than 85% of the cost of air conditioners, are getting rid of the traditional cyclical framework and reshaping into a new cycle, corresponding to the reshaping of the cyclical characteristics of air conditioners at both ends of cost and consumption. Under the characteristics of the new cycle, the market prospect of air conditioners is still broad, but it needs to seek new growth momentum inward.

So, where is the new way to break the growth? Perhaps, as described by Wang Lei and various air-conditioning companies – intelligently empowered, more energy-saving, comfortable, healthy, and high-end air conditioners will bring more enthusiasm and demand from consumers, and will also bring impetus to the technological progress and product innovation of the air-conditioning industry and industry. Recent consumer street research by China Home Appliance Network also shows that price is no longer the main factor in determining consumers to buy air conditioners. When considering "replacing" air conditioners, most consumers focus on products with more energy-saving, intelligent, comfortable, healthy and other functional characteristics. Such as fresh air conditioners, global windless air conditioners, washing air conditioners, sterilization health, self-cleaning air conditioners, sleep air conditioners, etc. are all their favorite products.

The change in consumer demand is reflected in the retail end, according to GfK Zhongyikang data, 2022 cold year, the new level of energy efficiency air conditioning sales in the online channel accounted for about 67.9%, the proportion of offline reached 78.7%; fresh air air conditioning online penetration rate of about 2.3%, an increase of 283%, offline penetration rate of about 6.7%, an increase of 59.5%. JD.com platform data also shows that in the first half of the year, the turnover of JD.com platform fresh air conditioners was 5.5 times that of the same period last year, and fresh air conditioners also showed characteristics higher than the broader market by 32%; during the "618" period, the turnover of JD.com platform fresh air conditioners increased by 460% year-on-year; JD.com home appliances "815" anniversary peak period of 28 hours, the turnover of fresh air conditioners increased by more than 4 times year-on-year. " The JD.com platform always takes consumer demand as the first starting point. "Zhang Yiming, marketing director of JD.com’s home appliance air conditioner business department, said that through active market research, JD.com home appliances and various air conditioner brands work closely together, with the same perspective. They all believe that the new air conditioner in the new product may be the next growth point of the industry." Combined with the trend of purification and health, the increase in fresh air volume will be more suitable for the needs of life scenes. "

At the enterprise level, it can be seen that more air-conditioning companies are also launching products with corresponding functions or even complex functions through technological innovation to meet the diverse, personalized and quality consumer needs of consumers. Taking Casarte air conditioners as an example, at the meeting, Yan Bo, general manager of Casarte air conditioners, introduced that due to the different air pain points faced by different climates and seasons, Casarte innovatively launched the luxury version of Yunding air conditioners. "The positioning of this product is’original ecological air maintenance expert ‘, hoping to achieve the maintenance of people, the maintenance of the environment, and the maintenance of high-end lifestyles through air conditioning. Overall, what we want to do is to pass on the high-end, comfort and wisdom of Casarte air conditioners to consumers."

Midea air conditioners are also working to increase the average price of the entire industry through air conditioner products that highlight health, comfort, and intelligence. Oaks, Hisense, TCL, Konka, Panasonic and other related air conditioning brands are focusing on the fresh air track, such as Oaks launched a four-season fresh air air conditioner that can change fresh oxygen in the whole house for 1 hour, Hisense launched a high-end air environment from six dimensions such as temperature, humidity, wind feeling, purification, etc. Brilliant C200, TCL launched a small blue wing II with a large fresh air volume of 60 cubic meters per hour without secondary wall punching holes, Konka launched a smart fresh air conditioner with dual-drive hybrid fresh air system, Panasonic Anchor Health and Smart launched a series of alcohol air, etc. They all meet consumers’ needs for a healthier and more comfortable home life experience through differentiated fresh air conditioners. Kelon Air Conditioning customizes more convenient, comfortable and healthy sleep solutions for users by creating smart sleep air scenes. In addition to home split machines, Meibo Air Conditioning has found sub-sectors such as wearable air conditioners and vehicle air conditioners to seek differentiation. Changhong Air Conditioning has built a healthy living atmosphere for consumers through the creation of a fresh environment with years of accumulation of dust-free technology.

As a company specializing in thermal management and environmental control, Invik has accumulated rich technical experience in the field of precision environmental control. Wang Xiangdong, general manager of Shenzhen Invik Health and Environment Technology Co., Ltd., believes that at present, "health" should be the main breakthrough in air conditioning innovation. In this regard, EBC Yingbao advocates "safe and healthy comfort is the real comfort", and advocates fundamentally solving the comfort problem of the air environment under the premise of safety and health, and is a one-machine solution to the air environment problem. "Our air environment machine adjusts or removes the temperature, humidity, cleanliness, various pollutants, microorganisms and other indicators of the air environment dynamically, harmoniously and synchronously through multi-dimensional phase control technology, and is committed to providing customers with a safe, healthy and comfortable air environment."

It can be seen that the product evaluation dimension based on factors such as energy conservation, health, and comfort is becoming the core driving force for the reform and upgrading of China’s air-conditioning supply side. Therefore, the three major product trends in the air conditioning industry in 2023 proposed at the summit forum, namely the "energy-saving" product trend represented by Midea Xuanyao 2-horse hanging machine, Oxmos Fresh Air Pro air conditioner, Kelong Sleeping Small Ear LZ air conditioner, and Meibo Xinxinpai intelligent AI voice air conditioner; the "comfort" product trend represented by Casarte connoisseur air conditioner system, COLMO TURING household central air conditioner, Hisense Bright series fresh air conditioner, Konka smart fresh air conditioner, and Commander BIGGER air curtain air conditioner; and the "health" product trend represented by Haier washing air cabinet hanging air conditioner, EBC Yingbao pure air environment machine, Panasonic alcohol air conditioner, and Changhong guest restaurant shared air conditioner, which has been highly recognized and affirmed by the guests and industry colleagues They all anticipate that these three major product trends will become a new engine for the growth of the air conditioning industry in the upcoming 2023 new cold year.

"Double carbon" engine drives green and high-quality development

In fact, whether it is the driving effect of extreme weather on air-conditioning consumption, or the pursuit of new energy conservation, health, and comfort at the enterprise level under the leadership of stock replacement, it can be made clear that changes in the environment, market changes, and demand are forcing air-conditioning enterprises to step up innovation and development, transformation and upgrading, and also put forward new and higher requirements for the high-quality development of the air-conditioning industry, that is, the air-conditioning industry and enterprises should be socially responsible and consumer-responsible enterprises and products.

According to the IEA report, the global energy-related CO2 emissions in 2018 were about 34.20 billion tons, of which the global energy consumption of air conditioners and fans accounted for about 3.8% of CO2 emissions. It is expected that by 2050, the energy demand for space cooling will increase more than threefold. There is no doubt that the green and low-carbon transformation of the air conditioning industry is imperative.

But objectively speaking, the green and low-carbon development of the air-conditioning industry still faces no small challenges. "For the refrigeration and air-conditioning industry, under the background trend of’dual carbon ‘, the biggest challenge is that the reduction of HFCs conventional refrigerants may bring corresponding quota problems, which may directly affect the operation of an enterprise." Li Tingxun, an associate professor at Sun Yat-sen University, believes that the future control of HFCs consumption, production or quota management may directly impact the development of the air-conditioning industry. So, how can the air-conditioning industry achieve carbon emission reduction? In Li Tingxun’s opinion, on the one hand, it is necessary to improve energy efficiency. At present, the energy efficiency of air-conditioners has increased by 15%, and it may increase by another 15% in the future by 2030. On the other hand, based on the carbon emissions directly caused by refrigerants, it is necessary to choose and develop more environmentally friendly refrigerant alternatives. In this regard, the only sure opportunity is that low GWP refrigerants will have a large application in the future. In addition, materials, production, transportation, warehousing and other links will also directly or indirectly lead to carbon emissions, so air-conditioning related companies also pay attention to the carbon emission reduction of the whole life cycle of air-conditioning products.

"Compared with other manufacturing industries, I personally think the energy saving and carbon reduction of the home appliance industry has advantages." Xie Nanan, director of the environmental and dual-carbon business department of the General Technology Inspection and Testing Group, analyzed that the reason is that the home appliance industry has implemented the trade-in policy more fully, and the improvement of energy efficiency of home appliances is to reduce energy consumption from the source. In addition, the intelligence of home appliances is a systematic improvement, which is to consider the improvement of energy efficiency from an overall perspective. In addition, there is still more room for expansion in the green and low-carbon transformation of the home appliance industry, such as the control role of the supply chain, energy consumption in the production process, energy structure adjustment, and non-carbon dioxide greenhouse gas emission reduction of refrigerants such as HFCs, which are worthy of attention and active promotion by home appliance companies such as air conditioners.

As Li Tingxun and Xie Nanan said, energy efficiency is only one part of low carbon, and to maximize carbon reduction, it is necessary to go through the whole life cycle of air-conditioning products. In this regard, more and more air-conditioning companies, including Midea, Haier, Oaks, and Hisense, have begun to focus on promoting green and low-carbon transformation at the manufacturing level or within the whole life cycle of air-conditioning products. Take Midea as an example. In 2021, Midea Group officially released a green strategy, focusing on six pillars: green design, green procurement, green manufacturing, green logistics, green recycling, and green services, to build a whole-process green industrial chain. " Among them, green design is the leader and traction of the entire green strategy. "Li Jinbo, director of the development center of Midea’s Air Conditioning Innovation Research Institute, said that in recent years, Midea’s air conditioners have accumulated rich technical and product innovation practices in green design. In terms of green technology, it has continued to lay out in environmental protection refrigerant technology, global ultra-high energy efficiency technology, new generation refrigeration technology, and cold storage and heat storage technology." Midea’s air conditioners will continue to expand the supply of green products through technological innovation, product innovation, and standard guidance, to meet the growing needs of users for a better life, and to promote the green and low-carbon transformation of the whole industry. "

Compressor companies, which are the core products of the upstream supply chain of air conditioners, are also actively promoting the green transformation of the industrial chain. For example, CMCC mentioned that building a green industrial chain and promoting the green design of parts and components, including miniaturization and low noise, are all future development directions of GMCC. Haili compressor also said that whether it is from environmentally friendly refrigerant substitution, energy efficiency improvement, including flattening and miniaturization, Haili compressor has always been serving the air conditioning industry and continues to move forward around the green and low-carbon development direction.

It is worth mentioning that at the meeting, Wang Lei and Lv Shenghua, editor-in-chief of China Home Appliances Network, led all the air-conditioning-related enterprises and industry guests to issue the "Green Energy-saving Air Conditioning Replacement Initiative" to the air-conditioning industry – actively responding to the national "double carbon" strategy and the 2022 National Home Appliance Consumption Season activities to promote the quality of green smart air conditioners, increase varieties, and create brands; industry organizations, upstream and downstream industries give full play to their respective advantages to promote a new round of "trade-in" and "home appliances to the countryside" work, promote the upgrade of air-conditioning consumption in an orderly manner, and continue to lead the trend of quality, greening, and intelligence of air-conditioning consumption. This move undoubtedly further sounded the clarion call for the green and low-carbon

　　

　　Andy transforms into a magician and performs magic tricks on stage

　　China News Service, December 23rd, according to the Hong Kong Ta Kung Pao reported that a series of 16 "Andy Lau Wonderful World Concert 2007" was grandly staged at the Red Pavilion the night before. Andy, who has always been professional and serious, put his heart and soul into designing every performance link, and did not hesitate to take risks. In addition to the desperate performance of incarnating the Flash and sending his fingertips numb, that night Andy was even more unsafe. When he sang on the high platform, the stage suddenly leaned forward, scaring Andy to clench the handrail. After that, he danced with the female dancers. Due to the heavy stage mechanism, Andy almost fell off the stage. Fortunately, everything was just a surprise, and the performance went smoothly.

　　Musicals play magic tricks to coax audiences

　　Under the momentum of seven million volts of lightning, Andy opened the song "The Sky is Higher". Although he had taken sufficient measures to prevent electricity, Andy was also numb from the strong electricity, but fortunately he was not seriously injured. Then Andy walked on several high platforms about 35 feet without safety protection to sing. It was very thrilling to see him only relying on the handrail to stabilize his body. When he sang "Obsessed in the Dark", the platform suddenly leaned forward. Then Andy performed flying, pulling the rings tightly with his hands and falling from the sky, performing brilliantly. When Andy sang "****** Child", he danced with the female dancer. Due to the heavy stage mechanism, Andy almost fell into the stage hole by mistake. Fortunately, he found out in time and no accident occurred, but he was also shocked. After the two of them were hugged and hung to a high place, the "Weaver Girl" was suddenly thrown to the bottom of the sta****en feet high from the sta*****he audience was stunned by the throw and shouted brilliantly.

　　Andy sings dressed in white, wearing a 10 million diamond ring, during which he pulls off his coat to reveal his strong abs, and even the buttons of his suspenders burst open, almost revealing his bottom. After that, Andy appears as a clown and a magician, and asks the fans: "Should an idol have a girlfriend?" The fans in the audience shouted should. Then Andy said: "I want to introduce a woman to everyone. This girlfriend and I have been dating since we were fourteen years old. She has to change her image every time to make everyone lose sight of her." After that, Andy uses a magic show to attract the audience, singing on stage while changing the female dancers into different clothes, which is very amazing. After that, Andy shook hands with the audience, causing them to go crazy. During this period, Andy was worried about an accident, so he returned to the middle of the stage and appealed to the fans to calm down before shaking hands with them again. The first night of the concert ended at 11:15.

　　Idols are people too, and they should also fall in love

　　After the show, Andy was interviewed by the media in the background, talking about the thrilling performance of lightning. He said that because the effects of wind, fire and water have been done in the past, this time he innovated to play video games, and made a special trip to the United States to invite a company specializing in lightning rods to cooperate with the performance effect. The protective clothing worn by Andy will transfer the current for him, and he will also do a full check before the opening to ensure that there is no problem with the protective clothing. For the sake of safety, the concert also refused anyone to visit the backstage. Even the two dancers on the stage had to wear a hood for him. Andy admitted that after the performance, his body was basically fine, but he also felt numbness in his fingertips.

　　On stage, Andy Zai blew up a girlfriend who had been dating for a long time. When pressed, he laughed and said that this was not his own voice, but was just used as an introduction performance. As for "whether idols should fall in love", Andy felt that fans were right and should be, because idols are people, not birds, so he will fall in love. Talking about the 10 million diamond ring he wore during the performance, Andy said that the ring was closely guarded and had someone to wear it for him.

Editor in charge: Wang Yuxi

Image source: ICphoto

Although there is still uncertainty about the listing at the end of the year, it has not affected the normal operations within Wanda Group.

Blue Whale Finance found through the official website of Wanda Group that since the beginning of this year, Wanda Group Chairperson Wang Jianlin has led a team to reconstruct the cultural tourism map in many places across the country, and has signed strategic cooperation with the governments of Luoyang, Henan, Deyang, Sichuan, Zhangjiajie, Shanxi Datong, Yichun, Heilongjiang, and other places to cooperate around the cultural tourism industry.

On August 3 this year, Wanda Group announced through its official website that it would rename its Wanda Cultural Group to Wanda Cultural Tourism Group. Blue Whale Finance recently learned from people close to Wanda that, unlike previous cultural tourism projects, the future Wanda Cultural Tourism will "abandon the weight and lighten the weight". Like Wanda Plaza, asset-light cultural tourism is the main direction.

Restart the cultural tourism industry

According to Wanda Group’s official website, Wanda currently includes business management groups, cultural tourism groups and investment groups. Among them, the business sectors of the cultural tourism group, in addition to film and television, sports, and baby king, there are also four cultural tourism projects and cultural tourism planning and design institutes. The four cultural tourism projects are Changbai Mountain International Resort, Wuhan Central Cultural District, Lanzhou Wanda City, and Yan’an Red Street.

The above-mentioned sources told Blue Whale Finance that Wanda Cultural Tourism is a business sector that Wang Jianlin has always wanted to do. After selling Wanda Cultural Tourism to Sunac, Wanda has not stopped expanding its cultural tourism projects.

In February this year, Wanda established a comprehensive strategic cooperative relationship with Luoyang, and took the Longmen Tourist Resort project in Luoyang as the first major cooperation project. On April 10, Wanda signed a contract with Sichuan Deyang for the Sanxing Lake Wanda five-star hot spring resort hotel and international cultural tourism project. On April 12, Zhangjiajie Tourism Group announced that it signed a strategic cooperation framework agreement with Wanda, and the two sides will cooperate on the Dayong Ancient City project. In June, Wanda signed a comprehensive strategic cooperation agreement with the Datong Municipal Government and Datong Cultural Tourism Investment Group respectively, mainly on the cooperation of Datong Ancient City. In August, Wanda signed a strategic cooperation agreement with the Yichun Municipal Government and Yichun Sengong Group to plan in-depth cooperation in the cultural tourism industry and other fields.

In addition, since the beginning of this year, Wang Jianlin has led a team to visit many places and exchanged discussions with local governments, including Pinggu District, Beijing, Changchun, Jilin, Libo County, Qiannan Buyi and Miao Autonomous Prefecture, Guizhou, and Suqian, Jiangsu. This year’s August-September is particularly concentrated.

According to the official website of the Yichun Municipal Government, on August 16 this year, Sui Hongbo, Secretary of the Yichun Municipal Party Committee, met with Wang Jianlin, Chairperson of Dalian Wanda Group, and the two sides exchanged ideas on cooperation in cultural tourism and other fields. Wang Jianlin said that Wanda will give full play to the successful experience in the development of the cultural tourism industry accumulated over the years. Relying on Yichun’s valuable resources and the upcoming high-speed rail era, it will actively plan for cooperation between the two sides, strengthen planning and design on the "ice and snow", and do a good job in innovative articles.

According to the official website of the Beijing Pinggu District Government, on August 26 this year, Pinggu District and Wanda Group held a symposium. Tang Hailong, Secretary of the Pinggu District Party Committee, hoped that Wanda would actively participate in the construction of the "Pingyu dual-use" rural revitalization Jinhai Lake core area. Wang Jianlin said that Wanda would give full play to its own advantages in cultural tourism, hotel operations, etc., and select a representative, exemplary and leading project group as soon as possible to study and formulate a planned operation plan to help the construction of the "Pinggu dual-use" core area with practical actions.

According to the official website of the Suqian Municipal Government, on September 5 this year, Chen Zhongwei, Secretary of the Suqian Municipal Party Committee, met with Wang Jianlin, Chairperson of Wanda Group, and Wang Jianlin said that Wanda Group will give full play to its own advantages, rely on Suqian’s superior ecological resources, and further increase cooperation in areas such as cultural tourism.

"Cultural tourism industry" is a common keyword mentioned by local governments and Wanda.

Wanda Tourism Industry was established in October 2013 and belongs to Wanda Culture Group. In 2014, Wanda Tourism revenue was only 7.50 billion yuan, but by 2016, Wanda Tourism revenue had reached 17.43 billion yuan, an increase of nearly 40% year-on-year.

Wanda’s tourism brand "Wanda City" has not only opened one after another across the country, but also began to enter overseas, signing two large-scale cultural tourism projects in India and Paris in 2016. Wang Jianlin said at the time that by 2025, 25 Wanda Cities will be opened worldwide, of which 5 will be opened overseas. "First, it is possible to gradually accumulate and become a leading brand in terms of business scale."

However, in 2017, due to financial problems, Wanda transferred 91% of the shares of 13 cultural and tourism projects to Sunac for 43.844 billion yuan, which was called "M & A of the Century".

It was the industry consensus at the time that Wanda would give up the cultural tourism industry, but Wanda said in a subsequent statement: "As China’s earliest pioneer in the cultural tourism industry, Wanda has always been optimistic about the development prospects of China’s cultural tourism industry. In the future, Wanda will continue to invest in the cultural tourism industry. Its cultural tourism group (including planning, construction and project management departments) will continue to be an important industrial group of Wanda for sustainable development."

Wanda said that it will continue to invest in the cultural tourism industry in the future, retain the backbone team of the cultural tourism industry, and reorganize the Cultural Tourism Planning Institute, Cultural Tourism Construction Center, and Cultural Tourism Management Company.

From the start of the Changbai Mountain cultural tourism project a decade ago, Wanda has never given up its ambition to expand the cultural tourism industry. The above-mentioned person familiar with the matter said that, unlike the previous "land acquisition-development" asset-heavy model, Wanda’s future cultural tourism industry will be mainly asset-light operation. "The land is still owned by the local government, and Wanda only manages and operates and exports brands."

It is reported that Wanda Neijiang Cultural Tourism City, located in Sichuan, is scheduled to open at the end of this year and will become an important tourist destination in Chengdu and Chongqing and a new business card for Neijiang City.

Whether it will go public at the end of the year is still up in the air

For enterprises, the asset-light model will undoubtedly greatly reduce the pressure on capital.

According to Wanda’s official website, as of December 31, 2022, 473 Wanda plazas have been opened across the country, and Blue Whale Finance has learned that half of them are asset-light projects. In addition, at the end of this month, Beijing will open two more Wanda plazas at the same time, both of which are asset-light projects.

On August 31, Wanda Commercial Management disclosed that the interim report of corporate bonds showed that the operating income in the first half of 2023 was 25.452 billion yuan, an increase of 4.30% year-on-year; the gross profit margin was 64.63%, an increase of 1.53 percentage points year-on-year.

Among them, the hotel operating business revenue rose the most significantly, up 103.84% year-on-year, with gross profit margin increasing by 17.67 percentage points. Other business revenue rose 3.05%, and gross profit margin increased by 2.1 percentage points.

Wanda Commercial Management plans to spin off the listed subsidiary Zhuhai Wanda Commercial Management’s total assets are 22.886 billion yuan, net assets are 7.233 billion yuan, the operating income during the reporting period is 27.12 billion yuan, and the main business profit is 12.984 billion yuan.

The net cash flow generated by Wanda Commercial Management’s operating activities in the first half of the year was 11.852 billion yuan, an increase of 41.6% year-on-year. The balance of cash and cash equivalents as of the end of the first half of the year was 14.692 billion yuan. As of the end of the first half of the year, Wanda Commercial Management’s consolidated interest-bearing liabilities were 141.283 billion yuan, of which the interest-bearing liabilities due within one year were 29.257 billion yuan.

After experiencing a period of debt repayment pressure, Wanda also ushered in good news. On September 12, a domestic debt "200,000 01" repo bond owned by Wanda Commercial Management has been repaid. The repo payment amount is 3.79 billion yuan, which is close to the full repurchase.

According to the announcement of Wanda Commercial Management, the bond code 175119, the issuance scale is 3.80 billion yuan, the bond maturity is 5 (3 + 2) years, the coupon rate is 5.58%, the issuance start date is September 7, 2020, and the maturity date is September 9, 2025 9 (postponed in case of holidays), but in the third year, that is, when it expires in 2023, the issuer has the option to adjust the coupon rate and the investor’s right to sell back.

The person close to Wanda said that after the completion of the bond sale and payment, Wanda Commercial Management has no public overseas debt maturity risk this year. "Wanda’s business model is very clear, the return on assets is expected to further improve, and there is little pressure on public market debt in the next few years."

However, whether Zhuhai Wanda Commercial Management can go public smoothly at the end of this year remains unresolved and remains the biggest hurdle facing Wanda.

　　

　　Andy Lau’s scene of jumping out of a helicopter in Black Gold is stylish and powerful, but he didn’t expect to get into a lawsuit.

　　

　　Making a movie 11 years ago damaged the helicopter.

　　After Andy Lau filmed Black Gold in Taiwan Province in 1997, he was accused of damaging the helicopter rented for filming. De ‘an Airlines, which rented the helicopter, went to court and sued Hua Zi, Yongsheng Entertainment Production Company (predecessor of China Star Group) and producer Wang Zhongzheng, demanding compensation of about 3 million Hong Kong dollars. The case was finally decided yesterday, and Hua Zi had to compensate about 1.3 million Hong Kong dollars for helicopter maintenance expenses. China.

　　According to Hong Kong media reports, Andy Lau and China Star were sued by Taiwan Province’s De ‘an Airlines for damaging the rented helicopter, demanding compensation of NT$ 12 million (about HK$ 3 million). The case was opened in the Shilin District Court of Taiwan Province in March 2004, and the lawsuit lasted for four years. The helicopter involved in the incident crashed before Penghu. During this period, the representative lawyer of De ‘an Airlines asked to summon Hua Tsai to Taiwan Province to appear in court, but the judge thought that other evidence was sufficient, so Hua Tsai never appeared in court for this purpose.

　　When the captain who was in charge of flying the helicopter testified in court, he said that he had told Hua Tsai not to touch the steering rod, but Hua Tsai still accidentally touched his ass during the filming, which led to the helicopter sinking and the rotor blades hit the curtain of the ground spotlight and were damaged.

　　The judge thinks that it can be concluded from the captain’s testimony that it was Andy’s negligence that caused the damage to the helicopter, so he only ruled that Andy had to pay more than NT$ 5.1 million (about HK$ 1.3 million) for the maintenance of the helicopter. However, because the helicopter was rented from Dean Airlines by Yongsheng Entertainment Production Company and Wang Zhongzheng, the agent of Johnny Mak Production Company, they did not fulfill their custody responsibilities. If they are willing to pay compensation on behalf of Andy, it is acceptable.

　　Miss Li, a spokeswoman for China Star, said on the phone: "The company is puzzled by this judgment. When shooting a scene that day, I hired a helicopter rental company to give guidance. I did everything on the helicopter and there is no reason to ask me to pay for it. This matter has nothing to do with the actors. I think the verdict is unreasonable and I will appeal. " Hua Tsai said through his assistant yesterday that he would not respond to the incident.

　　In addition, the new play "See the Dragon in the Three Kingdoms" starring Hua Tsai has exceeded HK$ 10 million in the box office less than a week after its release in Hong Kong, while China Mainland, China Taiwan Province and South Korea all ranked among the top three in the box office in the first weekend after the painting was opened. Director Li Rengang specially gave a banquet to celebrate the success, and Hua Tsai, VanNess Wu and Tommy Tam all attended. Hua Zai said that he had suggested to the director that he should play a number of characters from the Three Kingdoms, first playing Zhao Zilong, then Liu Bei and Guan Gong, to see how many he could play.

Editor: Zhou Zhongxiao

Transfer from: Xinmin. com

　　On June 16th, the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show kicked off. The innovative masterpieces of the Great Wall Gun-"Global Intelligent Luxury Off-road Pickup" 2023 off-road gun and "King of the Desert" 2023 gun were officially launched, and they continued to lead the off-road pickup track in China with championship strength.

　　The 2023 off-road guns will be added without increasing the price. The official guide price of gasoline models is 169,800-179,800 yuan, and the official guide price of diesel models is 176,800-186,800 yuan. At the same time, thanks to the support and love of new and old users, the third anniversary of the launch of off-road guns, 23 limited editions of off-road guns were specially launched, with the first batch of 333 sets. The price of gasoline limited edition models was 199,800 yuan, and the price of diesel limited edition models was 206,800 yuan. Car buyers enjoy five major gifts: "financial gift, replacement gift, interconnection gift, service gift and recommendation gift", and 333 limited edition users also enjoy an outdoor camping gift package worth 3,000 yuan. The official guide price of the 2023 artillery is 182,800 yuan, and users can order it through the Great Wall Gun APP, and enjoy financial gifts and service gifts when buying a car.

　　At the same time, Great Wall Gun’s first high-value pickup truck products, such as 6X6 co-creation model, Shanhai gun and 2023 passenger gun, were unveiled, and it was announced that it would join hands with China’s top desert cross-country players to set up a desert cross-country user base of Great Wall Gun to boost the pickup truck culture in China.

Strong rejuvenation of cross-country duo sets a new benchmark for the value of off-road pickup trucks in China.

　　As the leading product of the Great Wall Gun in the off-road market, the 2023 off-road gun and the 2023 gun are condensed.The king of pickup trucks and the wisdom of the world are smarter, more luxurious, safer and more off-road, leading the category of off-road pickup trucks to jump upwards.

　　As the first all-terrain mass-produced off-road pickup truck in China, the off-road gun is widely trusted by off-road players, ranking first in the sales of off-road pickup trucks in China. With the three hard-core strengths of "off-road, off-road heart and off-road fun", the 2023 off-road gun has become a professional partner of off-road enthusiasts.

　　The new car breaks consumers’ prejudice and understanding of traditional pickup trucks with its domineering and tough appearance and luxurious technology interior. The interior adopts 12.3-inch Zhilian touch screen +7-inch color LCD instrument double suspension design, laser carving process luminous decorative board, which is bursting with science and technology. There are also 50 watts of wireless fast charging, heated and ventilated leather seats, leather steering wheel, automatic headlights, electric sunroof, Bluetooth keys and other leapfrog equipment, bringing a new luxury experience of passenger car class.

　　The 2023 off-road gun is equipped with a 2.0T+8AT gold power combination; The original factory is equipped with hard-core equipment such as front and rear axle electronically controlled differential lock, K-MAN nitrogen cross-country shock absorber, Bailuchi KO2 all-terrain tire, winch, wading throat, front and rear iron competitive bars, etc. The domestic pickup truck pioneered the creeping mode and tank turning, which greatly reduced the difficulty of off-road and improved driving safety; Brand-new upgrade off-road side pedal, new transparent chassis, upgraded high-performance cooling system, and unique off-road thermal management system, so that off-road can do whatever you want.

　　The new car comes standard with ESP body stabilization system; Equipped with high-order intelligent driving assistance, the functions cover ACC adaptive cruise, AEB active braking, collision warning, smart dodge, intelligent lane assistance, etc., and use technology to ensure safety; The whole car is equipped with 6 airbags, high-strength body, the first original factory standard 3mm thick chassis metal armor, and all-round armor protection to ensure users’ driving safety and care for every wonderful moment.

　　The 2023 off-road gun provides six driving modes: 2H, 4H, 4L, snow, mud and sand. It has a unique off-road expert mode at the same level, allowing experienced players to enjoy pure off-road fun. A number of modified harnesses and switches are reserved, and the original factory has its own towing qualification and trailer anti-swing function to expand the wonderful and fun outdoor life.

　　As the first personalized off-road modified product of "Cannonball Project", since the birth of artillery, climbing Mount Everest, wearing Yunnan and Tibet, and protecting scientific research have demonstrated the off-road spirit without fear of challenges with flexible and powerful strength, creating a legend of the charm of single-row off-road pickup trucks. At this year’s Alashan Desert Heroes’ Meeting, double artillery successfully challenged Bilutu Peak, which is known as the "Desert Everest". Only 1 minute and 35 seconds, a mirror to the end, glory to the top, showing extraordinary off-road strength.

　　The 2023 artillery is strong and rejuvenated, and with all-round product competitiveness, it has become the "king of the desert" preferred by cool play, cross-country and competitive people. The performance of the engine is further improved, with the maximum power reaching 160kW and the peak torque reaching 380N·m, without fear of rough journey; The wheelbase of the whole vehicle is 2745mm, the golden ratio, the single-row structure, the cooperation with the Borgwarner part-time 4wd system, the super passability and the off-road capability are leading at the same level; In addition, the artillery has a number of fever-level off-road equipment, which is fully equipped by the original factory, saving the trouble of modifying and injuring the car in the later stage, so that users can enjoy the hearty feeling of climbing mountains and mountains.

　　It is worth mentioning that 2023 off-road guns and 2023 guns have the most convenient pickup truck sales service network in China, with over 2,000 outlets and an average service radius of less than 50km, so they can enjoy fast and convenient service even in remote places.

Insist on category innovation, product diversification, high-energy pickup lineup amazing audience.

　　At this auto show, Great Wall Gun not only brought new and upgraded off-road pickup products, but also brought many innovative masterpieces such as passenger leisure, fashion business, personalized co-creation and modification on the same stage to stage a pickup feast.

　　Great Wall Gun 6X6 co-creation model is based on China’s first 6X6 super off-road platform newly launched by Great Wall Gun and Chaojing. The platform has three black technologies of "all terrain, super power and unlimited expansion", creating a brand-new category, breaking the situation that foreign capital dominates 6X6, and leading China’s hard-core cross-country to an advanced level. Thanks to the innovative technology of the platform, the Great Wall Gun 6X6 co-created model has strong all-terrain and all-scene off-road capability, and meets all the aspirations of pickup truck players for 6X6′ s tough travel mode with the hard-core strength of "creating new species, creating new life and creating new benchmarks".

　　The large-scale high-performance luxury pickup truck Shanhai Gun has three extreme product strengths of "high performance, super luxury and super fun", which fills the blank of high-end luxury pickup trucks in China. With its unparalleled crossing ability, changeable refitting ability, outstanding towing ability and full-scene leisure adaptability, it has become the real king of outdoor.

　　The 2023 passenger gun, positioned as "global intelligent luxury passenger pickup truck", is built on the world’s leading intelligent professional off-road tank platform, and has passed 76 kinds of global road and extreme environment tests such as "extremely cold, extremely hot and plateau", with the test mileage exceeding 6 million kilometers and leading the same level in technical performance. The new car strives to improve in terms of "intelligence, luxury, safety and comfort" and achieve a higher-value luxury experience.

　　On the public day of the auto show, the 2023 commercial gun and King Kong gun AT models will also make a stunning appearance. The 2023 commercial guns positioned as "global intelligent luxury commercial pickups" have become the preferred business partners and intelligent assistants of business elites in the new era with five hard-core strengths of "super enjoyment of driving, super power, super safety, super load-bearing and super ingenuity".

　　The "100,000-yuan automatic pickup truck" King Kong cannon is a new entrepreneurial equipment brought to the strugglers in the new era. It is deeply built from the dimensions of "hard core King Kong, King Kong quality, super King Kong and fashion King Kong" to help users have a good business and a better life.

Join hands with off-road players to create a user base to help China pickup culture jump.

　　Great Wall Gun not only provides users with high-performance pickup products, but also deeply cultivates the ecological construction of users with the concept of comprehensive TO C service, plays with users, creates a life of sharing full-scene pickup trucks, and promotes the development of pickup culture in China.

　　At this auto show, Great Wall Gun officially announced that it will join top desert cross-country players in China to set up three user bases in Wulanbuhe, Badain Jaran and Kumutage, enabling users to play desert cross-country and become a gathering place for desert cross-country enthusiasts all over the world.

　　Five extreme desert cross-country players appeared at the Great Wall Gun booth as "Great Wall Gun Desert Cross-country-Shanhai Culture Co-creation Officer", sharing off-road stories, starting off-road journeys with users, and injecting the upward development of off-road pickup truck culture in China..

　　As a pickup truck leader, the cumulative global sales of Great Wall pickup trucks exceeded 2 million, ranking first for 25 consecutive years. From January to May this year, the domestic terminal market share of Great Wall pickup trucks exceeded 50%. For every two pickup trucks sold in China, one is Great Wall. Great Wall Gun is the best-selling pickup truck brand in China, and it is the first high-end pickup truck brand to exceed 450,000 units. It has been listed in more than 50 countries on four continents.

　　In the future, the Great Wall Gun will insist on category innovation and user co-creation, and ignite the pickup truck dream and off-road dream in everyone’s heart. It will also represent the pickup truck brand in China, make a decisive battle with the international mainstream brands in the global market, and make the China pickup truck popular all over the world.

　　(Xinmin. com published this article for the purpose of transmitting automobile information, and does not represent the views of this website.)

In recent years, under the vigorous promotion of Publicity Department of the Communist Party of China and the State Administration of Radio and Television, documentaries reflecting the current progress in China have attracted increasing attention, and a multi-theme and three-dimensional documentary creation and dissemination pattern in China is taking shape.

Author: Zhang Yanli

Source: People’s Daily (abridged original)

Documentary creation and dissemination is an important part of strengthening international communication capacity building. For a long time, documentaries with authenticity as their essential features, because of their credibility, appeal and artistry, are easy to gain people’s understanding and recognition under different cultural backgrounds, and then become cultural and artistic carriers to tell the story of China well, spread the voice of China and show the true three-dimensional and comprehensive image of China.

　

In terms of subject matter, documentaries on natural science and technology, history and culture are favored in the international community. In recent years, under the vigorous promotion of Publicity Department of the Communist Party of China and the State Administration of Radio and Television, documentaries reflecting the current progress of China have attracted increasing attention, such as the theme of building a century-old party, building a well-off society in an all-round way, tackling poverty and fighting the epidemic. A multi-theme, three-dimensional China documentary creation and dissemination pattern is taking shape.

Pay attention to international expression, co-production and cooperation into common forms.

The international dissemination of documentaries includes two ways: promoting domestic documentaries to "go global" and strengthening international cooperation in co-broadcasting.

　

Since 2021, Publicity Department of the Communist Party of China and the State Administration of Radio and Television have jointly implemented the China Documentary Promotion and Support Project, which supports and rewards outstanding domestic documentaries that have achieved good international communication effects every quarter, accelerates the "going out" of domestic documentaries, tells the story of China to the world, spreads Chinese culture well, and shows a true, three-dimensional and comprehensive China.

At present, some excellent domestic documentaries have brought international communication into their field of vision from the beginning of their creation. Qinghai Our National Park, which is directed by the State Administration of Radio and Television and focuses on the protection and construction of the first batch of national parks, pays attention to international expression. The documentary is broadcast on the international mainstream media platform and won the prize in the international documentary festival.

A series of documentaries "Remember Homesickness" organized by CCTV Chinese International Channel of the Central Radio and Television General Station launched an international edition, which refined the elements of Chinese excellent traditional culture and launched a new exploration of perceiving Chinese culture.

With the continuous updating of the concept of documentary international communication, appropriate international expressions have been used more effectively, and co-production and cooperative communication between China and foreign countries have become a common form of documentary "going out". The number of works created by this way of cooperation is increasing, the themes are increasingly rich, and the partners are increasingly diverse.

　

Producer of the State Council Information Office, the documentary "On Rice, Oil and Salt" about realizing a well-off society in an all-round way is broadcast simultaneously by domestic and foreign mainstream media platforms and market-oriented new media organizations by adopting the co-production and cooperative communication mechanism.

The documentary "The Great Poet Du Fu" filmed by CCTV in cooperation with the British media tells the story of China’s Tang Dynasty poet Du Fu. The whole film is told by British historians in the process of pursuing Du Fu’s life footprint, and Du Fu is compared with Shakespeare and Dante, which are familiar to western audiences, so that foreign audiences can understand the story of Du Fu, a poet in China.

Through the cooperation between China and foreign countries, the story is told from the audience’s perspective, the contextual barriers are broken, and the common empathy points are found, which makes the story easier to understand and accept, and the works are easy to obtain better communication effects.

Pay attention to effect orientation, realize quality and efficiency improvement by internal and external linkage

After the normalization of co-production and cooperative communication between China and foreign countries, there are higher and higher requirements for further improving the ability level of cooperative communication, strengthening the effect orientation of cooperation, and continuously enhancing and optimizing the effectiveness of domestic and international communication of China documentaries.

　

The second season of the documentary "From Chang ‘an to Rome", which was planned by the Central Radio and Television General Station and co-produced by China and Italy, uses the parallel perspective of "A Tale of Two Cities" and short video to tell the story of past lives, two ancient capitals, blending and learning from different civilizations in a simple way, which is an example of cooperative communication of national TV media platforms. Directed by Publicity Department of the Communist Party of China Foreign Promotion Bureau, the documentary "Return to the City of Thorn" takes the Oriental Travel Notes "The City of Light" written by Jacob D ‘Ancona as the lead, decoding the oriental color and influence of China’s marine civilization from a global perspective, and showing Quanzhou as a world cultural heritage to the world.

As the first English documentary showing the course of Wuhan’s fight against COVID-19 epidemic, China International Television, the general radio and television station of China Central, let netizens around the world know the real situation of China’s fight against COVID-19 epidemic in time.

　

Under the background of the rapid development of Internet industry and the deepening of media integration in China, documentaries have entered the "Internet Age". The network platform is not only a communication channel, but also an important emerging force to tell the story of China well with documentaries through highly market-oriented joint production, self-control and cooperation. Tencent video self-made series documentary "Flavor Origin" has won the favor of overseas streaming media platforms. The third part of this series, Flavor Origin Gansu, has been broadcast in more than 190 countries and regions around the world, providing a window for people all over the world to know and understand China culture.

　

"Borrowing the exhibition to the sea" is also an important channel for documentary international communication. By participating in international mainstream documentary festivals and exhibitions, we will take the opportunity of participating in the awards to attract potential partners. Excellent documentaries such as "Love in the Yangtze River" jointly produced by several provincial satellite TV stations along the Yangtze River under the guidance of the State Administration of Radio and Television and led by Shanghai Radio and Television Station have entered the international stage by participating in international mainstream documentary festivals and exhibitions.

Pay attention to humanistic care, and win the recognition of the people through emotional resonance.

Telling the story of a century-old party with a documentary has become a beautiful scenery for the documentary to spread abroad in 2021. The large-scale documentary feature film "Dare to Teach the Sun and Moon to Change the Sky" was carefully translated in a more acceptable way for the target audience. It was broadcast on six channels in five languages, namely English, Spanish, French, Arabic and Russian, and on various new media platforms at the Central Radio and Television General Station. While strengthening the global expression, the program paid attention to regional and differentiated expression, and achieved good external communication effects.

The "Vitality Code" produced by China International Television, the Central Radio and Television General Station, shows the Communist Party of China (CPC)’s unswerving spirit in an international narrative voice, and vividly depicts the historical leap of China’s development. The documentary Return to the Red Flag Canal, co-produced by China Education Television and other units in conjunction with France, explores the era significance of the Red Flag Canal through the eyes of two travelers, and presents the era glory of the Communist Party of China (CPC) people’s spiritual pedigree. The documentary "Journey of the Brave" focuses on the Communist Party of China (CPC)’s great party-building spirit, tells the real experience of revisiting Jiajin Mountains, Wujiang and Qiongya with the help of guests, and vividly explains the great party-building spirit.

　

On the basis of real records, documentaries bear the presentation and construction of human emotions and values, and shoulder the aesthetic pursuit and humanistic care that film and television art should have. Documentary creation should establish a sense of community of human destiny, focusing not only on China’s theme and China’s story, but also on the common concerns of human society, so as to open the channel of emotional resonance with genuine dialogue, thus realizing value recognition and promoting the common feelings of the people.

　

The documentary "The Frozen Kingdom of Snow Leopard", initiated by the Central Radio and Television General Station and co-produced by several international teams, tells the story from an anthropomorphic perspective and endows the work with strong feelings and humanistic care. After the program was broadcast on the opening day of the 15th meeting of the Conference of the Parties to the United Nations Convention on Biological Diversity, it attracted the attention of the international community and showed the natural beauty and cultural charm of China in winter to overseas audiences. The China News Agency of China Foreign Languages Bureau interprets the documentary "Approaching Daliangshan" produced by China Studio and Japanese documentary director Takeuchi Ryo, and tells the story of getting rid of poverty in Daliangshan based on a Japanese director’s personal travel experience in Daliangshan. After the film was launched in mainstream media at home and abroad, it touched many Chinese and foreign netizens.

　

The story of China told by documentary makes the lovely and respectable image of China brighter. Documentary creation has a broader vision, is closer to the times, tells a more peaceful tone, and pays more attention to touching people’s hearts with human empathy.

Editor | Rao Wenyuan Xu Lei