Recently, Huawei officially released a new brand of smart car solutions-Huawei Gankun. The new brand will provide services such as Gankun ADS 3.0 intelligent driving system, new generation HarmonyOS cockpit, smart car digital platform and cloud service 3.0. At the same time, in 2024, new cars of brands such as Dongfeng, Changan, GAC and BAIC will be launched one after another.

As an overall solution for smart cars, Ganmao includes many subdivided solutions, such as newly upgraded Ganmao ADS, Ganmao Vehicle Control and Ganmao Che Yun.

Among them, the core solution-Gankun ADS 3.0 is upgraded to GOD big network on the basis of the BEV network +GOD network architecture of ADS 2.0. Through cloud and real vehicle training, the driving decision made is closer to human drivers, and the big network can realize the transformation from simple "recognizing obstacles" to "deeply understanding driving scenes".

At the same time, the omni-directional anti-collision system (CAS) equipped with ADS 3.0 has also been upgraded to CAS 2.0, and the active safety capabilities of the front and rear sides have been comprehensively improved. At the same time, at present, Huawei’s parking and driving function has been commercialized in the whole scene, and the parking and driving pioneer program has also been launched. In addition, the new system has also achieved the whole scene, including from the open road to the park road, from the ground of the park to the underground parking space, which can realize the "one-click arrival" from parking space to parking space, and parking can be commercialized on behalf of the whole scene. China’s first high-precision 4D millimeter-wave radar will be listed soon, which can see farther, more accurately and respond faster.

In terms of intelligent cockpit, a new generation of HarmonyOS cockpit was also released at this conference, which can not only help people recognize by voice recognition technology, but also accurately determine the specific position of each passenger through voiceprint recognition, and record personal preferences, so as to better help users solve problems.

The release of Huawei’s latest technical solution "Gangan" will undoubtedly provide powerful help for the deep cooperation between subsequent car companies and Huawei!

[Write in front]

As early as the beginning of 2014, when Vanke implemented the "business partner system", "barbarians at the door" was one of its concerns at that time.

But who is a "barbarian" and what kind of person is a "barbarian"?

"Barbarians at the door" is used by Wall Street in the United States to describe those hostile purchasers.

The Barbarian at the Door describes the cause and effect of RJR Na Beske Company’s acquisition with documentary reports, reproduces the most famous corporate battle in the history of Wall Street, and comprehensively shows how enterprise managers obtain and master the controlling stake of the company.

The Paper (www.thepaper.cn) was authorized by Yong Yang, general manager of Hong Ren Investment, to reprint the book and the M&A case published by Hong Ren Investment Micro Signal.

In 1980s, the acquisition of RJR Beske Company in the United States was called a classic battle of KKR, a veteran PE. Known as the "Great Acquisition of the Century", this transaction shocked the world with a purchase price of $25 billion, making it the largest leveraged buyout in history, which made the subsequent acquisitions far behind.

The acquisition campaign was mainly launched between the senior managers of RJR Na Beske Company and KKR (Kohlberg Kravis Roberts & Co.), a famous acquisition company, but due to its huge scale, many of them were

Direct or indirect participation of investment banks and financial institutions such as Morgan Stanley and First Boston.

Barbarian at the door

Target enterprise: RJR Na Beske Company.

As the largest food and tobacco producer in the United States, Reynolds-Na Beske Company was formed by the merger of American veteran food producers Standard Brands Company and Nabisco Company and RJR Company (manufacturer of Winston, Salem and Camel brand cigarettes), one of the two largest tobacco companies in the United States. At that time, it was the 19th industrial company in the United States, with 140,000 employees. It owned many famous brand products, including Oreos, Lezhi biscuits, Winston and Salem cigarettes, and Life Savers candy, which were distributed in every retail store in the United States. Although the food business of RJR Na Beske Company has expanded rapidly after two mergers, the rich profits of tobacco business still account for about 58% of its main business.

In the first two years after the merger, RJR Na Beske Company’s profit increased by 50% and its sales performance was good. However, with the crash of the stock market on October 19, 1987, the company’s stock price plummeted from the peak of $70. Although the company bought a lot of its own shares in the spring, the stock price did not rise, but fell to $40. In December, although the company’s profit increased by 25%, and the food stocks were also rising, the shares of RJR Na Beske Company were still neglected due to the influence of tobacco stocks, and 60% of its sales still came from Na Beske Company and Delmonte Food Company. The company tried to put the tobacco and food business together, but it didn’t work at all, and the decentralized management lost its effectiveness.

Merger and acquisition: management of RJR Na Beske Company.

The senior management of RJR Na Beske Company headed by Ross Johnson is the initiator of this acquisition. This group includes the head of Reynolds Tobacco Company-Ed Horichgen, Chairman of the Board of Directors of Na Beske Company Jim Welch, General Counsel Harold Henderson, independent director and consultant Andrew G.C. Sage II, etc.

Ross Johnson, who doesn’t have much ability in management, was still unknown in American business at the age of 40. With the help of a headhunting company, he became the president of a sign company. In 1984, Ross Johnson became the CEO of Na Beske Company. In 1985, he completed the merger of Reynolds-Na Beske Company. The next year, he became the CEO of RJR Na Beske Company. Johnson dares to innovate. Under his leadership, Reynolds Tobacco Company produced products with an output value of $1 billion within one year.

However, although this company is rich in cash, it is relatively conservative and closed in culture. The enterprise managers have long lost the creativity and enterprising spirit of the founders, and they are cautious in decision-making and rarely make breakthroughs. Johnson’s arrival didn’t bring much innovation to his management. His biggest hobby is spending a lot of money.

Johnson won’t be noticed if he just stays on extravagant consumption. He has a more ambitious plan, that is, through the management participation in the acquisition, RJR Na Beske Company will be turned into a private enterprise.

Merger and acquisition: Kohlberg-kravis-Roberts Company (KKR).

KKR was founded in 1976. As a PE company, KKR has outstanding performance, and it is good at MBO, which is commonly referred to as "management buyout". However, with the further understanding of leveraged buyout by others, the number of leveraged buyout companies gradually increased, and by 1987, there was a phenomenon of industry crowding. Kravis and Roberts made a decisive decision: lock the business target in the bulk acquisition business of $5 billion to $10 billion. Because few people get their hands on such a big business, KKR has already had such big deals as $6.2 billion for Beatrice, $4.4 billion for Safeway and $2.1 billion for Owens-Illinois.

From June, 1987, KKR began to use all public methods to raise funds. In order to stimulate more investors to join, the company proposed that the management fees of all transactions completed before 1990 could be reduced. By the end of the fundraising, the funds raised had reached 5.6 billion US dollars.

Acquisition process

In October, 1988, the management represented by Ross Johnson, CEO of RJR Na Beske Company, proposed to the board of directors that the management buy the company’s equity. The management’s MBO proposal includes the plan to sell the food business of RJR Na Beske Company after the acquisition, and only keep its tobacco business. Its strategic consideration is based on the market’s underestimation of the huge cash flow of tobacco industry, and the food business is not fully recognized for its value because it is mixed with tobacco. Reorganization will eliminate the unfavorable factors of market underestimation, and then gain huge profits.

Ross Johnson and Hilsen’s leveraged buyout plan hit it off. Both sides agreed that the price of RJR Na Beske’s stock should be around 75 dollars per share, which is higher than the market transaction price of 71 dollars, and the total transaction price reached 17.6 billion dollars. Because Hilsen wanted to complete the transaction independently, they didn’t have the power to introduce junk bonds, and all the funds of about $15 billion needed loans from commercial banks. Trust Bank seized the opportunity to provide financing for leveraged buyouts of blue-chip companies, and raised $16 billion worldwide, but according to Hilsen’s accounting, it was only $15.5 billion.

Investment bankers on wall street still reacted instinctively: this bid is too cheap! Johnson is robbing the company! Just as Johnson and Hilsen were having wishful thinking, KKR’s bid participation made the MBO planners wake up from a dream. In sharp contrast to the spin-off planned by CEO Ross Johnson, KKR wants to keep all its tobacco business and most of its food business, and KKR has made a bid of $90 per share. The contest between Hilsen and KKR began.

Hilsen chose to cooperate with Salomon Company to raise funds, but Hilsen could not confront KKR in terms of intelligence and financing. KKR has drexel and Merrill Lynch as consultants, and introduced a tender to buy PIK preferred shares, the price reached $11 per share, which was close to $2.5 billion. The demand for PIK shares in the world market quickly turned it into junk bonds, which meant that there were $2.5 billion in funds.

However, the exposure of the Johnson Management Agreement and the "Golden Parachute Plan" angered the shareholders and employees of RJR Na Beske Company. 525,600 restricted stock plans worth nearly $50 million, generous consulting contracts and 1,500 restricted shares each made Johnson unscathed in this acquisition, regardless of success or failure. Johnson’s greedy approach made MBO lose the support of the people. Finally, KKR won the battle with a price of $109 per share and a total amount of $25 billion.

In the last round of bidding, the difference between Hilsen’s offer and KKR was only $1, which was $108 per share. But it is not the difference in purchase price that makes the shareholders of RJR Na Beske Company make the final decision. KKR promised to give shareholders 25% of the shares, and Hilsen only gave shareholders 15% of the shares; KKR promised to sell only a small part of Beske’s business, while Hilsen wanted to sell all the business. In addition, shareholders also listed a dozen other differences. In addition, Hilsen failed to prove the reliability of its securities through restructuring, and failed to ensure the welfare of its employees. It is for these reasons that the shareholders of the company finally chose KKR Company.

The purchase price is $25 billion. Besides the syndicated loan of $14.5 billion, Dechong and Merrill Lynch also provide a bridging loan of $5 billion, waiting to be repaid by issuing bonds. KKR itself provided US$ 2 billion (including US$ 1.5 billion in equity), another US$ 4.1 billion in preferred shares, US$ 1.8 billion in convertible bonds and US$ 4.8 billion in foreign debts owed by RJR.

The signing date of the acquisition was February 9, 1989. More than 200 lawyers and bankers attended, and Hanover Trust and Investment Company raised $11.9 billion from banks all over the world. KKR provided a total of $18.9 billion, meeting the cash payment promised at the time of acquisition.

In fact, the cost of the whole transaction reached 32 billion US dollars, including more than 200 million US dollars from Dechong Company, more than 100 million US dollars from Merrill Lynch, more than 300 million US dollars from the financing of the syndicate, and KKR’s own fees reached 1 billion US dollars.

After the acquisition

After Ross Johnson, Luis gerstner became the new CEO of RJR Na Beske Company after the acquisition. He made drastic reforms to the original company and sold a lot of luxury facilities. According to the company’s report, in 1989, the company had a net loss of $1.15 billion after paying off its debts of $3.34 billion, and in the first half of 1990, it had a loss of $330 million. However, judging from the company’s cash flow, everything is still normal.

Beske’s operating profit in 1989 reached 3.5 times the previous cash flow, but Reynolds Tobacco Company is still in a state of preparation. In March 1989, RJR stopped the production of Premier brand cigarettes. Subsequently, the company laid off employees and the number of employees was reduced to 2,300. Under the leadership of the new manager, the company improved the equipment, improved the production efficiency, and at the same time greatly reduced the cost, so that the company’s tobacco profit increased by 46% in the first half of 1990. But when paying off junk bonds with cash brought by tobacco, Reynolds’ competitor Philip Morris increased his sales strength and lowered the price of tobacco. According to analysis, the tobacco market of RJR shrank by 7% ~ 8% in 1989.

The problem left by KKR is not only the poor return on capital, but also the failure of other industry leaders introduced. Whether Lou Gerstner is invited by American Express Company or Charles Harper of ConAgra, they have no experience in tobacco industry and have no enthusiasm for this business. After a continuous decline in performance, KKR had to divest Reynolds Na Beske’s remaining equity in early 1995, Reynolds Tobacco Holding Company became an independent company again, while Na Beske also became an independent food production enterprise, and Renault Company and Na Beske Company returned to their respective starting points. In the first half of 2003, Reynolds’ sales decreased by 18% compared with the previous year to only $2.6 billion, while operating profit decreased by 59% to $275 million.

Brief comment

The control struggle between investment bankers and enterprise managers, the ultimate beneficiary is the shareholders of the enterprise, which can be proved by the rich shareholders of RJR Na Beske Company after the acquisition.

In the form of acquisition. In the general LBO process, investment bankers will reach a consensus with the management of the target enterprise in advance, and complete the acquisition at a price and financing method recognized by both parties. At the same time, they will also make arrangements for the enterprise management and asset restructuring after the acquisition, try to reduce costs and improve efficiency, and sell assets to pay off debts. However, KKR company didn’t know in advance in the acquisition of RJR Na Beske, and there was no communication with the management. They didn’t even know the assets of this enterprise, so they could only participate in it in the form of bidding.

[Interpretation of Investment Bank]

Report on The Barbarian at the Door

-Merger and acquisition of enterprises and corporate governance

1. How was this merger initiated?

Managers are faced with the dilemma of stock appreciation, which makes them look for ways to raise stock prices.

RJR Nabisco’s share price hovered around 40, but it didn’t rise. Ross Johnson faced the pressure from shareholders.

Ross Johnson’s "Prime Minister" cigarette, which will be introduced to the market, is not welcomed and recognized by the market, and Ross Johnson is once again facing the dilemma of stock appreciation.

KKR company has the intention to buy RJR Nabisco, which makes Ross Johnson management team start to think about M&A, a way to safeguard their own interests and raise the stock price.

The huge return after the merger drove Ross Johnson to initiate the merger.

2. What are the motivations of the parties involved in the M&A?

KKR motivation：

Get a higher return on capital value. Because RJR Nabisco’s stock value is undervalued; At the same time, RJR Nabisco has a strong and stable cash flow, which can enhance the company’s capital value.

Enhance RJR Nabisco’s existing corporate strategy to further maximize the interests of shareholders.

The debt level is low.

Huge demolition effort.

A favorable capital structure can save taxes and fees payable.

KKR can get a huge handling fee, and has control over RJR Nabisco, sharing the profits.

Kravis’s individualism: KKR is the founder of LBO, but at the beginning of this merger, he was excluded; Therefore, due to the consideration of face and status in the field, KKR will also participate in the acquisition of RJR Nabisco.

Motivation of professional managers such as Ross Johnson：

The tobacco industry is undervalued by the market.

The influence of tobacco industry and the value of food industry are also underestimated by the stock market.

The management can make huge profits from this acquisition.

First Boston Group：

Get rich rewards in the acquisition to develop the enterprise, revitalize the company’s business and obtain customer sources.

Faustmann：

Ted Faustmann hates junk bonds, while kravis uses junk bonds the most, and Faustmann is angry with kravis. Hilsen has no outstanding talents in leveraged buyouts. This is an opportunity for Faustmann, and he will not miss it.

summary：

1, the stock is undervalued.

2. Make huge profits

3. Revitalize the business

Represented by the management: the business is bigger and the stock price is raised.

3. Who decides the outcome of the merger?

The final outcome is decided by the special committee (shareholder) established by the board of directors; However, the behavior of Ross Johnson management, KKR and other acquisition teams and M&A strategies have an impact on the outcome.

Due to the exposure of Ross Johnson’s "Golden Parachute Project", shareholders saw the greed of management; In addition, the Ross Johnson team can’t keep all the business systems after the acquisition, and can’t guarantee the interests of employees, which makes the special committee set up by the board of directors more inclined to KKR in the later stage of the acquisition.

Compared with Ross Johnson team, KKR is more humanized; They promised to keep the whole business of the company after the acquisition; To ensure the welfare of employees, shareholders can get more equity, thus gaining the support of shareholders.

4. What are the factors that affect the success or failure of LBO?

The development strategy of the company with multi-interests after merger and acquisition put forward by the sponsors.

Purchase price at the time of merger and acquisition

Strong and stable cash flow of M&A sponsors

Analysis and mastery of competitors’ strategies; As the saying goes, know yourself and know yourself.

Get the support and affirmation of the management of the enterprise or the people who have influence on the merger and acquisition results.

Reasonable standardization of operating procedures

The advantages and disadvantages of the special Committee and its influence

Whether the acquired subject matter is suitable: stable cash flow.

Bid, financial planning

5. How is the purchase price formed in the case?

A comprehensive analysis of the target acquisition company

Enterprise development strategy

Company operation

Financial status of the company

enterprise value

Strategic promotion of acquirer and future cash flow forecast

Financing scheme design and value evaluation

6. Who finally benefited from this case? Who is ultimately damaged?

beneficial owner：

The winners of this merger are shareholders, who have realized the stock at a high enough price; With intermediaries, they have gained huge benefits. For example, Dechong provided a $3.5 billion bridge loan and earned $227 million, and the proceeds from selling junk securities were even more; Merrill Lynch provided a bridge loan and earned $109 million; The syndicates of 200 banks provided $14.5 billion in entrusted loans and gained $325 million in income; KKR receives tens of millions of dollars in handling fees from investors; Morgan Stanley and wasserstein each received $25 million in consultancy fees; Goldman Sachs won the auction right of Delmonte Food Company; Lazard: Obtained the auction right of ESPN. According to some sources, this $25 billion merger, in fact, the total transaction cost is $32 billion, and the money is spent like soup. It can be said that M&A is a magic weapon for Wall Street, because whether it is successful or not, Wall Street can earn fees, including consulting fees, business divestiture fees and borrowing fees.

Damaged person：

RJR Nabisco was burdened with heavy debts. In 1989 alone, it paid $3.34 billion in debts, with a net loss of $1.15 billion. Market expenses and research and development expenses have been weakened, competitors have taken advantage of it, and a large number of employees have been laid off.

7. Compared with LBO, what are the distinctive features of MBO?

Specificity of MBO acquisition subject.

The MBO acquirer is mainly the current management of the target enterprise or the legal person or other organization established or controlled by it.

High financial leverage of MBO acquisition financing.

With the help of a large amount of external debt or equity financing, the high financial leverage of the financing scheme determines the high risk and high return of the acquisition itself.

Transfer of actual control right of target enterprise after MBO acquisition.

To a certain extent, the target enterprise has realized the integration of ownership and management rights, and the position of management has changed fundamentally, that is, from a simple enterprise operator to an enterprise owner.

MBO can reduce agency cost.

Compared with LBO, MBO pays more attention to the development strategy of the company, rather than the short-term huge capital return.

8. What behaviors does the case show that the management has deviated from the interests of shareholders?

Management profligacy, private jets, huge subsidies, and these are all holding shareholders’ money to satisfy their own desires.

"Golden Parachute" Project

After the merger, the employee welfare and shareholders’ interests are not considered, and the food business is abandoned.

Only 15% of the shares are reserved for shareholders.

KKR scheme contains less PIK securities and more convertible bonds; Management provides more PIK securities and a small amount of convertible preferred stock.

KKR agreed not to carry out a large-scale layoff plan, and promised to pay the employee severance payment caused by the acquisition, but the management did not agree.

KKR agreed to guarantee the reset terms of all securities to ensure that the bonds would be traded and circulated as originally planned. Hilsen Company, an investment bank hired by the management, refused to guarantee it, so that the management could not bid the full rating during the evaluation.

Start with business, not choose mergers and acquisitions

Ross Johnson donated money from the company to his wife.

9. What measures did the founder take to prevent the control right from falling by? Why is it invalid?

measure：

Launch the merger and acquisition of RJR Nabisco to prevent the delay of stock price from affecting his CEO position.

Refuse to cooperate with KKR and choose Hilsen.

"Golden Parachute" plans to protect itself.

Lay off employees and give shareholders less equity to maximize their own interests.

failure cause：

The exposure of the "Golden Parachute Plan" exposed Johnson’s greed, which made the MBO lose public support.

KKR promised to give shareholders 25% of the shares, while Hilsen only gave shareholders 15% of the shares.

KKR promised to sell only a small part of Beske’s business. But Ross Johnson and Hilsen’s leveraged buyout plan only keeps the tobacco business.

Hilsen failed to prove the reliability of its securities through restructuring, and failed to ensure the welfare of its employees.

KKR agreed not to carry out a large-scale layoff plan, and promised to pay the employee severance payment caused by the acquisition, but the management did not agree.

KKR agreed to guarantee the reset terms of all securities to ensure that the bonds would be traded and circulated according to the original plan. Hilsen Company, an investment bank hired by the management, refused to guarantee it, so that the management could not bid the full rating during the evaluation.

measure：

Indulge in buying, preempted local competitors and became the largest employer in North Carolina.

"Prince Albert" cigarettes, trying their best to find the photo of the Prince of Wales as a cigarette label, vigorously advertising, set off a national advertising campaign. Offer generous rebates to cigarette wholesalers and retailers to encourage them to sell this kind of cigarettes, and those who sell poorly will be punished. The plan to March across the United States was a great success.

The Court of Appeal granted Reynolds Tobacco Company independence: employees hold shares, care about employees’ lives and improve employees’ loyalty.

Reasons for loss of rights：

The eldest son is in politics, the second son is not doing business, and the chairman raises horses.

10. What did you learn from the case? Explain from the perspective of mergers and acquisitions and corporate governance.

M&A perspective：

LBO acquirers use the assets of the acquisition target as debt collateral for financing, and use the money to acquire the target company. The essence of this is to borrow money to buy equity, or to say that you are empty-handed. In fact, KKR’s own funds for this $25 billion acquisition are less than $2 billion, and the rest are from financing.

Compared with LBO, MBO pays more attention to enterprise development strategy, rather than just acquiring the target company to get huge returns in the short term.

Successful LBO/MBO originates from the strategic adjustment of capital allocation, the improvement of operating efficiency and the integration of financial technology;

Adjustment of capital allocation strategy: redefining business scope, new business unit strategy or portfolio strategy;

Operational adjustment and improvement of operational efficiency: changes in sales, cost or asset management methods;

Organizational improvement: organizational structure or business process adjustment (which may involve system or management changes);

Financial strategy: the application of financial technology and financial risk management, a new method to manage the balance sheet, a new financial structure or a new corporate legal structure.

From the perspective of corporate governance：

The internal controller system is easy to lead to the monopoly of management. In order to prevent this phenomenon, it is necessary to set up an external supervision mechanism and strengthen supervision; Mutual restriction

The board of directors should ensure independence and objectivity and safeguard the interests of shareholders.

Formulate a reasonable and long-term company development strategy, so as to ensure the long-term development of enterprises, rather than just pursuing short-term enterprise development and stock rise.

　　CCTV News:After the program "Endless Long March" was broadcast, not only did the audience respond strongly, but it was also praised by many industry experts. They think that The Endless Long March is well-made and informative, and they also analyze the winning points of the Endless Long March from the aspects of topic selection, production method and communication effect.

　　Professor Yin Hong, School of Journalism and Communication, Tsinghua University: Learning from an old friend never forgets a new heart.

　　The Long March is an epoch-making event in the history of modern China. With interviews and pursuits, The Endless Long March not only recounts the past, but also embodies the indomitable spirit of Chinese heroes and heroes in their pursuit of a democratic and free new China with national independence, people’s liberation and a prosperous country. The form of historical documentary makes this thematic narrative have a sense of history, and produces the communication effect of reviewing the old and learning the new, and never forgetting the original heart.

　　Professor He Suliu, Deputy Minister of Journalism and Communication, Communication University of China: The Grand Narrative of Individual Life.

　　The Long March can be said to be the ultimate test of existence full of magical colors. From the topic selection, The Endless Long March is full of story and vitality. From the point of expression, it combines the essence of TV news and documentaries, cuts in from a small incision, and restores memories from the perspective of the ordinary Red Army. The Unknown Hero shows the mysterious radio communication troops, The Young Red Army shows the transformation of young Red Army soldiers, and The Woman Hero tells the story of the female Red Army, bearing the grand narrative of the Long March with individual life experiences. But the length of 20 minutes breaks the limitation of traditional documentary, which is more suitable to spread in the new media environment.

　　Beijing Normal University School of Journalism and Communication ExecutiveProfessor Yu Guoming, Dean: Appeal to Emotion and People’s Will

　　The Long March is a miracle in the history of human civilization, which contains rich meanings, and the meanings are different in different periods and different moods, and this endless Long March just shows this richness and surpasses the achievements of real achievements. Especially in the specific background of social transformation, The Endless Long March mobilizes audio-visual language, shows the relationship resources and emotional resources between communist party and the people with details such as military songs and military discipline, shows the sense of identity generated by the warmth of the people, reveals the periodic law of social history, and shows the aspirations of the people in power in communist party. The application of these techniques, such as the repetition of the original song and scene simulation, not only creates a sense of presence and immersion, but also mobilizes emotional resources and connects the audience’s cognition. The highest state of audio-visual art is to appeal to emotion and promote narrative with emotional power.

　　Professor Sun Zhenhu, Director of Undergraduate Teaching Office, Department of Journalism and Communication, China Communication University: Unique Exploration.

　　The 12-episode special program "Endless Long March" produced by the News Review Department was broadcast in prime time on the news channel from October 8 to 19. This program has several innovations and is worth popularizing and learning.

　　First, the news language documentary creation

　　This program was broadcast on news channel and Focus Interview. Because of the time limit and channel characteristics, the program was created as a documentary in news language. The combination of these two types of programs makes the program not only have a short, flat and fast high-rhythm narrative, but also keep the fullness of the characters’ personality and the temperature of narrative, and can spread a large amount of information in a short time, with a degree of relaxation and rigorous structure. This production method is also very consistent with the characteristics of new media video communication, so it has also received more than 600,000 clicks every day in the communication of new media, which can be said to be a good attempt of cross-screen communication. This is also based on the creator’s exploration of combining news language with documentary creation.

　　Second, the fieldwork in the sense of sociology and history

　　Historical documentaries often have historical value, and most of them are interested in collecting unpublished historical materials, but this program has made new explorations in this respect. First of all, the statement of the existing historical materials in the program is more about the way of independent investigation, rather than what others say, and it is hoped that the witnesses or witnesses of the incident can show up, so the program group conducted a large-scale interview with the old Red Army as much as possible. This is not only a rescue excavation of historical materials, but also a discussion on the way of creation with both sociological and historical methods. It should be a large-scale social investigation, which is an interdisciplinary creative attempt and worth popularizing.

　　Third, the image expression with great sense of the times

　　It is easy for the theme of historical documents to be old-fashioned, regular and lacking in new ideas in image expression. Based on contemporary imaging technology, this film can combine three-dimensional animation, scene reproduction, drone shooting and other creative methods, so that the image has a film-like fine picture quality in detail expression, and has a sense of the times in drone aerial photography in scene shooting, thus expressing the image’s sense of the times very fully, with great appeal and spirit of the times, and avoiding the shortcomings of historical documents, such as "full content and outdated image".

　　Zhou Dongyuan, deputy editor-in-chief of the former New Film Production Center: Really simple and moving people with emotion.

　　The 12-episode series "Endless Long March" has a clear background and rich and touching details. The whole story-telling technique was adopted, which moved the audience with full feelings. Especially for the younger generation, these stories are unheard of and shocking. The series of programs subtly moisten people’s hearts with the vivid deeds of the Long March heroes and the eternal spirit of the Long March. The real and simple narrative communication effect is far better than the empty "high-level" tone!

　　Professor Zhou Xiaopu, School of Journalism, Renmin University of China: Well-made and informative.

　　Endless Long March strives to find new materials and new perspectives to commemorate the 80th anniversary of the victory of the Long March. The film replaces slogan-style propaganda with shocking stories, trying to find the fit between history and reality, and showing the revolutionary spirit of Red Army soldiers who are United for their ideals and are not afraid of sacrifice. The program corresponds the map diaries in the newly released Diary of the Long March to the real environment, and interviews many old Red Army men with an average age of over 95, focusing on their photos in the Long March and telling the stories in the photos. This shows that the director has done a lot of research work and is not satisfied with the existing routine stories. It shows that the works are written in depth, carefully produced and the whole film is rich in information.

Original Shanghai Huangpu Shanghai Huangpu

Speaking of zongzi, because of the different flavors in different parts of China, there are mainly sweet and salty. However, for most old Shanghainese, I still can’t forget the taste of childhood, that is, the dumplings wrapped by my grandmother and grandmother, commonly known as "alley dumplings". Before the Dragon Boat Festival, the sales of zongzi in every alley increased greatly, and some of them could sell thousands a day.

Click to watch the video

At No.488 Fuxing Middle Road, you can see a cloth flag with the word "Zongzi" written in yellow on a red background from a distance. Early in the morning, a group of Shanghai diners lined up. Some with benches, some with pull-rod baskets. The alley zongzi here can be described as "one zongzi is hard to find". It opens around eight o’clock, and people come to queue at five o’clock.

Aunt Xu used to live nearby, but after she moved to Pudong, she never forgot the zongzi here. The Dragon Boat Festival is coming, so she bought it specially, not only for herself, but also for relatives and friends.

The store has taken measures to limit the flow in batches, and put ten customers in to buy at a time. As can be seen from the price list, the zongzi here basically keep the traditional flavor, including one red bean zongzi and alkaline zongzi in 5 yuan, one fresh meat zongzi in 10 yuan and one egg yolk zongzi in 12 yuan. Old diners have similar tastes, and some dumplings with large demand have to be restricted to ensure that more diners can eat them.

It is understood that this alley zongzi had no brand at first, and most of the people who came to buy it were familiar with the old diners nearby. With the implementation of the "Shanghai Food Safety Regulations" on the temporary filing system for small-scale catering, the store has a store name, and the reputation is getting louder and louder and the business is getting better and better. A customer said: "Because my family is active in Fuxing Park, I heard that there are zongzi sold here, so I bought it and tried it." I feel that the meat is good, the glutinous rice is good, and the taste is good. "

There is more than one such alley zongzi shop in Huangpu. On the nearby Huaihai Road, there is also a "Jintaizong", which is next to Guangming Village. It is also a traditional flavor. Many people who come to buy it are old customers, and many units come here to buy it.

Near the Dragon Boat Festival, "Jintaizong" sells two or three thousand pieces every day. Wu Apo, who is collecting accounts, said that it was handed down from her grandmother’s generation and kept the old taste and original flavor. Wu Apo said, "All we make are traditional zongzi, red bean zongzi and candied jujube zongzi. The red beans have not been washed, and they are wrapped immediately after washing. The boiled beans taste delicious, just like the past. Alkaline water dumplings,’ Old Ningbo’ all like to eat, so many people come and sell thousands of them a day. "

The folk handmade zongzi coming out of the alley is full of kindness and nostalgia. In this way, it is not surprising that they are popular with "small gourmets".

Reporter/Li Dexiang

Editor/Chen Lulu

Photo/Li Dexiang

Video/Li Dexiang

Please indicate the official WeChat from Huangpu, Shanghai.

Huang/Pu/Jin/Hang/Hour

Original title: "Handmade original flavor," Lane Zongzi "sells well in advance! 》

Read the original text

　　The film Chinese Doctors made its first public release in Wuhan, the "City of Heroes" — — On July 4th, the film held a grand premiere in Wuhan Hongshan Auditorium, which was the first time that starring Zhang Hanyu watched the film on the big screen. He was nervous and uneasy before the screening, because Zhang Dingyu, the prototype he played and the former president of Jinyintan Hospital, was sitting next to him. After the movie, Dean Zhang Dingyu said "thank you" to Zhang Hanyu, which made "tough guy" Zhang Hanyu burst into tears instantly.

　　Chinese Doctors was released on July 9th, and its box office has exceeded 300 million. After The Captain, Zhang Hanyu once again played the role of people’s hero in Chinese Doctors. Zhang Hanyu was glad that he and Dean Zhang Dingyu had a fate: "We were both born in December 1963, and I was three days older than him. During the epidemic, I saw the deeds of Dean Zhang Dingyu and was moved by him. As a result, the film actually found me to play him, which is really a great honor. "

　　preparatory work/be about to work

　　I went to Jinyintan Hospital the next day.

　　In order to shape Dean Zhang Dingyu, Zhang Hanyu has done a lot of preparatory work. The first thing is to observe the work and life of Dean Zhang. When Zhang Dingyu came to Beijing for a meeting, Zhang Hanyu met the Dean and had an intuitive initial impression. Chinese Doctors was turned on on October 1, 2020, and Zhang Hanyu went to Wuhan Jinyintan Hospital the next day and lived with Dean Zhang Dingyu for several days. "Jinyintan Hospital is an infectious disease hospital. We will go to wards such as AIDS and tuberculosis with Dean Zhang Dingyu. Dean Zhang walked a lot of wards from 9: 00 a.m. to 12: 00 a.m. that day, and his work was very meticulous, which reflected some work that a practical dean should do, and I captured it, which played a great role in my later role. "

　　Dean Zhang is suffering from frostbite. However, Zhang Hanyu said that he deliberately took it back during the performance, without too much emphasis on the inconvenience of his legs: "I think it’s enough to catch a general state of him, and there is no need to enlarge it. Dean Zhang is a very strong man. I have been in contact with him for a few days, and I feel that he has the personality of Wuhan people and is very straightforward. Although his legs are inconvenient and he knows that he has gradual freezing, he is still optimistic and upward. He wants to do a good job in Jinyintan Hospital, and he wants to take people from this hospital with him. He is a real tough guy, a dean with a tough appearance and a strong heart. "

　　True reduction

　　Scene 1:1 Building

　　Professional medical workers give guidance.

　　Since its release, Chinese Doctors has been recognized by the medical staff who participated in the fight against the epidemic, and praised the true restoration and details of the film. Ran Xiao, the film consultant and deputy director of the Department of Emergency and Critical Care Medicine of tongji hospital Sino-French New Town affiliated to Tongji Medical College of Huazhong University of Science and Technology, who has personally fought against the COVID-19 epidemic, also praised the film for contributing to a "textbook-level medical drama".

　　Zhang Hanyu said that truth is the goal pursued by the master, and all the scenes in the film, such as ICU ward, hospital corridor and hall, were built in strict accordance with the hospital standard of 1:1. All medical equipment such as ventilators and defibrillators are real. "We have dozens of professional medical workers to guide and grasp the professionalism of medical care. This is a very professional film and can’t be fooled, so the requirements in this respect are relatively high. "

　　Compared with other actors who wear protective clothing all day, Zhang Hanyu said that he doesn’t wear much, because the dean has to be busy with things outside. "I have worn it several times, and the time is not particularly long, sometimes half a day. As long as you wear it for half an hour or an hour, your face will be covered with marks. I thought, it is really not easy for these real doctors and nurses to wear them for seven or eight hours a day. "

　　Role reproduction

　　Not in front of Dean Zhang Dingyu, make a fool of oneself.

　　Zhang Hanyu said that Chinese Doctors is a realistic film with Dean Zhang Dingyu beside him. When filming in Jinyintan Hospital, the dean came to visit our class. If you are not real in it, and what you said is not what Dean Zhang would say, it would be too make a fool of oneself and embarrassing. "So, the lines are basically not memorized, and many of them are added temporarily by me. Grasp the basic speaking speed of the resident, so I feel closer to the dean. "

　　Zhang Hanyu thinks that it is very important for directors, screenwriters and actors to "believe" whether a role is successful or not. "You have to believe 100%. If you are skeptical, you don’t believe in it at all, or you don’t seem to care about it, then you can’t write the play, you can’t play it well, and you can’t shoot it well, that’s for sure."

　　What makes Zhang Hanyu passionate about performing is that he was moved by the story of Dean Zhang Dingyu before he took over the performance. "I am particularly moved, especially convinced, and I can understand the feelings of Dean Zhang Dingyu as a patient with gradual freezing. He is eager to do more things in the limited time that he can live like a normal person, and he really fulfills this. He is actually the dean of a very ordinary small hospital. He is an ordinary person who can no longer be ordinary. But what he does is not a slogan. He is fulfilling the duties that a communist party member should perform and a responsible dean. "

　　Take the initiative to play in Chinese Doctors’s protective clothing is a battle suit.

　　Yolanda said: "How to play a play that only shows the eyes?"

　　In the movie Chinese Doctors being shown, Yolanda’s performance is quite recognized. She seems to be playing a female general, merciful and firm, caring for a pure land and fighting death. And Yolanda also said that when she played Wen Ting, director of the Department of Critical Care Medicine, it was as if she was on the battlefield, and protective clothing was her battle suit. When she put it on, she could quickly enter the state.

　　Before seeing Chinese Doctors’s script, Yolanda decided to star in this film. "I think this is a play that can’t be rejected. Its value exceeds the film itself, so I took the initiative to fight."

　　After filming this film, Yolanda was deeply touched. She felt that the medical staff’s rescue of the wounded and dying in reality required both high-difficulty professionalism and strong inner belief. As an actor, she could only try her best to approach this realm, but she could not reach it. Therefore, what she wants to say most after filming this play is: "Medical workers are really great."

　　The characters represented the backbone of the whole medical field.

　　Yolanda thinks that Wen Ting, director of the Department of Critical Care Medicine, represents the backbone of the whole medical field. "They have psychological qualities that ordinary people don’t have. This is what I have always wanted to experience in the whole film shooting, and I feel that it is far from perfect. They have the calmness and calmness when they are in danger, and they have accumulated professional experience and judgment for many years. They don’t bring personal emotions to work, as long as they wear white coats, it is a professional state. In this movie, they occasionally have a little emotional expression, which is also very real. "

　　In order to ensure the professionalism of the film, the Chinese Doctors crew invited a number of medical consultants. When meeting them for the first time, Yolanda said that these doctors and nurses have a particularly firm strength and are particularly optimistic. "We asked them how they experienced it at that time, and their answer was particularly simple, saying ‘ I just carried it ’ . You believe in the power of professionalism, and then try your best to arrange and care for every patient you receive. At that time, you can’t think of anything else in your mind. This is professionalism. "

　　The more you invest, the more you admire the stability of medical staff.

　　Regarding the belief held by medical workers, Yolanda admits that he didn’t find it until the end of filming: "Chinese Doctors is probably the most uncertain work I have ever filmed, and every time I shoot a scene, I feel a little trance. The more you know about the feeling, the more you can feel that it is uncontrollable. Some medical drama shows that doctors can accurately grasp the patient’s condition and save lives, which will make you feel that the medical staff are very handsome. However, in the process of filming this play, I feel that every step they take is on thin ice, and their handsome appearance is a very professional presentation. I have been trying to get close to this state throughout the play, but it is too difficult. "

　　Yolanda revealed, "The epidemic situation is a completely sudden situation for most medical staff. Every operation they face, every patient, is calm after inner chaos. "

　　Yolanda tried to find a sense of stability in the uncontrollable panic, and the more she devoted herself to it, the more she admired the stability of medical staff. "A mature medical staff, after more than ten years or decades of professional study and years of clinical experience, really can’t be mastered by an actor in a few months or six months. From The Captain to Chinese Doctors, my feeling is that you will feel that every profession is sacred and it is difficult to enter in a short time. It takes others to spend most of his life to achieve his achievements and position in this profession, and it takes a long time to accumulate. Therefore, now I am awed when I go anywhere to see people from different professions. This may be a particularly rare experience as an actor. "

　　Protective clothing is the "channel" for entering the show.

　　Yolanda spent a lot of time wearing protective clothing in the film. She said that she didn’t count how long she wore it every day. "Every day, she put it on when shooting, and she can’t take it off during the break because she has to wait. Sometimes I don’t want to change clothes when I am at rest, because it is comfortable to change clothes. If you feel comfortable, you may feel wrong, so you will continue to wear it. "

　　For Yolanda, protective clothing is the "channel" for her to enter the play. When she wears it, she will have the state of the play: "I don’t feel anything, because it’s like a war. That’s why I feel like I’m close to a real doctor every time I shoot a surgical scene. Because it’s like going to war in a shirt. We are the same when shooting, often with a long lens. "

　　When she entered that state, Yolanda said that she couldn’t feel fatigue or other emotions. There was something wrong with the ligament of Yolanda’s leg itself. She didn’t feel pain at all when filming, but she felt better. However, after filming one morning and taking an hour off, the pain came back. So, Yolanda felt that doctors at that time were the same. They wouldn’t have time and energy to pay attention to themselves, and the fatigue seemed to disappear.

　　She revealed: "There are really doctors who haven’t closed their eyes for 36 hours, that is, one case after another. What kind of physical strength and energy do you think it needs?" Therefore, if you wear protective clothing for 8 hours, you will certainly feel tired, so the director shouted ‘ Stop ’ Sometimes, you will feel as if you might need a fulcrum to catch your breath. But say ‘ Come again ’ When shooting, I forgot it in an instant. I think it was the same when they went to save patients in clinic. There is a feeling of being desperate. "

　　Yolanda’s proficiency in wearing protective clothing was praised by everyone, but she said that she could not reach the professional level. "Their speed is fast, because when taking off protective clothing, you should avoid the contaminated surface and pay great attention to those details. We’re actually not that skilled. Moreover, our filming will not be as thorough as the real situation, because it is too troublesome. Every time we complete a step, we must do a hand disinfection. "

　　tell about

　　"Control your eyes, just hold your horses."

　　The actors in Chinese Doctors only show their eyes most of the time and can only use their eyes to convey their emotions. Other actors in the crew say that Yolanda is the least difficult because her eyes are all drama.

　　Yuan Quanxiao said that it may be an advantage for others to have big eyes, but in her own view, it is necessary to control more and control emotions. "Because in the profession of doctors, sometimes your personal emotions cannot be revealed too much. For me, this anti-control is actually a difficult problem. Control your eyes and let them try not to reveal their emotions. "

　　How to do it without revealing emotions? Yolanda said that his way is to always tell himself not to panic. "But it is impossible to panic, so I have been telling myself in this play: just hold your horses and don’t panic."

　　From the first day of joining the group, Yolanda let himself put aside all the so-called acting experience in the past, because Chinese Doctors told what really happened. "What we saw in the hospital was not performative. It doesn’t need you to be radiant anytime and anywhere, because the focus is not here. Especially in the epidemic, people may experience more anxiety, fatigue, despair and collapse caused by physical overdraft, and then rebuild their confidence. "

　　Yolanda thought the performance felt like a tree. "The surface of the tree is rough, which will make your hands wear out, but its roots are deep. Therefore, I feel that I don’t want to make up in details, and my hair can’t be too neat, because Director Wen Ting has no time, and her energy is all about saving people. "

　　Always wearing a mask, with a lot of marks on his face, wearing protective clothing for a long time, and sometimes taking an operation and getting soaked, this state makes Yolanda feel that he is entering the role: "Compared with the medical staff who really fight the epidemic, you certainly can’t reach their state, but you also seem to feel that when you are exhausted, you seem to be a little closer to them. In this play, any sense of comfort does not match the role. " This edition/reporter Xiao Yang co-ordinates/Man Yi

　　Every year, with the arrival of the shopping tide in double 11, a large number of packing boxes become domestic garbage, causing great waste. Photo by Pang Zheng

　　"double 11" is hot, and it is sent by courier brother together with the long-awaited goods, as well as large and small express cartons, foam boxes, express bags, ice bags, filled airbags, thermal insulation cotton and other packaging. "double 11" for 11 years, while people enjoy the convenience of shopping at home without leaving home, more and more packaging has also caused great waste.

　　In 2019, it is estimated that China’s express delivery business will exceed 60 billion pieces. The explosion of express delivery business can’t be underestimated. According to the data released by the State Post Bureau, in the first half of 2018, the increase of express packaging waste accounted for 93% of the increase of domestic waste, while in some large cities it was 85% to 90%. With the increasing awareness of environmental protection promoted by garbage sorting, how to reduce the use of packaging through all links in the supply chain is an important issue for logistics enterprises and e-commerce enterprises.

　　In August this year, when some urban people’s congress deputies listened to the opinions of the grassroots under the revision of the Regulations on the Management of Garbage Classification in Beijing, many residents, representatives of social workers, catering enterprises and property units all put forward suggestions to limit over-packaging.

　　The buyer is very helpless.

　　Four pieces of food were packed in three big boxes.

　　Taking advantage of the preferential price of double 11, Mr. Qu bought four steaks online, and put a box of mutton slices and a palm-sized piece of butter in the shopping cart to make up the bill.

　　Early the next morning, the delivery courier delivered a tightly wrapped styrofoam express box to the door of the community. When he came home with a pillow-sized styrofoam express box, Mr. Qu opened the box and saw three heavy ice bags piled up in it, and two bags of steak were pressed at the bottom. "Such a big box, empty inside put four pieces of meat. This is too wasteful. " On second thought, Mr. Qu felt something was wrong. What about the mutton slices and butter he bought together? The customer service staff said that the other two goods and steak were not wrapped in the same package and will be delivered later.

　　Even the chair was not hot at home, and the phone of the same courier called again: "There is a courier for you." What was handed over to Mr. Qu this time was a styrofoam express box with the same size as just now. Open the box, and there are two ice packs and a bag of mutton slices in the empty box. Apparently, the butter is still on the way.

　　A few hours later, Mr. Qu received a third courier box of the same size and material. This time, a piece of butter, not as big as an ice pack, lay pitifully at the bottom of the box.

　　Mr. Qu concentrated all the fresh food in three packages in a box, and the box was only half filled. On the floor of his house, three styrofoam express boxes piled up in a high pile, and eight ice packs were saved. "The express packaging is bigger than the things you buy." Thinking about it, I really don’t know what to do with the foam express box, so Mr. Qu had to throw the box and ice pack into the trash can downstairs.

　　Why do you have to send things three times separately when you can deliver them at once? The customer service staff explained that because steak, mutton slices and butter are located in different warehouses, they can only be delivered separately.

　　Sellers have to

　　Five strawberries have to be packed in five layers.

　　"We say that we are over-packaged, and we also have difficulties." Mr. Wang, who is engaged in high-end fruit sales in a company in Beijing, is full of bitterness.

　　Before "double 11", Mr. Wang purchased a batch of fresh strawberries from Dandong, Liaoning for sale in Beijing. Mr. Wang showed the reporter a box of "fine strawberries" just listed, and the price of five strawberries was as high as that of 40 yuan.

　　Each strawberry must be carefully wrapped in an independent small net bag, and then gently stuffed into a foam mold with grooves dug in advance, and sealed after the lid of the mold is covered. Finally, the mold is stuffed into a carton filled with thermal insulation cotton, and the express delivery can be carried out. If it is bought as a gift, an extra portable packaging bag with product name and other information will be provided for the customer. In order to protect five strawberries, at most, they should be packed with five packs.

　　Can you simplify the packaging? Mr. Wang explained, "Strawberry is a very delicate fruit. A whole box of strawberries is sent to the buyer. When you open the package, as long as there is a rotten one, people will have to give you a bad review or ask for a refund. When it was transported by express delivery, there was a little bump, and a whole box of strawberries was wasted. "

　　Mr. Wang said that because of the particularity of strawberry, it can only be packaged by workers by hand. Packing mesh bags, foam molds, thermal insulation cotton, cartons, handbags and even labor are all extra costs that have to be paid. "Take a box of 3 kg strawberries for example. The cost of packaging is about 10 yuan."

　　"Simplifying the packaging, we support it with both hands, which can also save costs. However, the simplification of packaging should not affect the quality and normal sales of products. Judging from the current technical level, we have to continue to use the three-layer and three-layer packaging here. " Mr. Wang has his own helplessness.

　　The platform tries to find a way

　　"No Tableware" to Reduce Takeaway Waste

　　A pair of chopsticks, a plastic spoon, a plastic round bowl, a plastic round bowl cover and a plastic bag. If users add soy sauce, vinegar or pepper to their orders, 3 to 5 small plastic bags will be produced. In this way, there are ten kinds of food waste produced by a user’s "rice mouth".

　　Ms. Guo is busy at work and often orders take-out. In the take-out bag, the merchants will distribute disposable tableware such as chopsticks, spoons, forks, paper towels and toothpicks every time. "If you order food at work, you have to use tableware, but when you order takeout at home, many tableware are actually not used." Ms. Guo opened her own cupboard and put bundles of disposable chopsticks and piles of paper towels in the drawer. "Spoons and chopsticks are available at home, and it is useless to accumulate more disposable tableware."

　　This incident has troubled Ms. Guo for a long time, but after that, she found that there was an option of "no tableware" on the takeaway platform, which made her happy. In order to minimize the waste of tableware, Hungry, Meituan and other major take-away platforms have set the options of "number of tableware" and "no tableware" on the settlement interface of orders for consumers to choose independently. The reporter saw on one of the take-away platforms that when the meal was selected and entered the settlement page, the "No Tableware" option was displayed at the bottom of the page. If selected, the system will add 10 energy values to the user, which can be used to participate in other special activities of the platform. The system will also thank the user for this environmental protection behavior.

　　Hungry? Statistics released last year show that its "Blue Planet" environmental protection plan has saved 16 million disposable tableware. Among them, Beijing’s environmental protection achievements are the most outstanding, and its order ratio of "no tableware" ranks first in the country.

　　Expert advice

　　The volume of express box circulation is strictly controlled.

　　Wang Weiping, a well-known garbage countermeasure expert, said in an interview with this reporter that, in fact, many countries in the world have issued clear legal provisions on the packaging of commodities, and there are specific provisions on the contents of prohibition and restriction. For example, the volume of the package cannot be one tenth larger than that of the package. "American ginseng, a common Chinese medicine on the market, is actually a big box, but the American ginseng inside is actually only a thin layer." This belongs to the fact that the volume of the package exceeds the standard. In addition, the weight of the package cannot be greater than that of the package. In the process of storage and transportation, the bigger and heavier the package, the higher the transportation cost. In addition, the value of the package can’t be higher than that of the package. "In the past, the mooncakes in the Mid-Autumn Festival cost 2,800 yuan a box, and there were 6 mooncakes in it. The cost was all on the box, which is not right."

　　In the face of huge express delivery volume, how to reduce packaging waste and reduce environmental pollution caused by all aspects of express delivery? The reporter found that many emerging "concepts" and activities have emerged quietly, such as "returning to the box plan" and "scientific packaging method", which use narrow tape of 45 mm or less to package and refuse to use packaging materials that are difficult to recycle. Take the "Qingliu Plan" of Jingdong Logistics as an example. In the two years since its launch, environmental protection measures such as "tape slimming" and recyclable fresh incubator have reduced the disposable express garbage by nearly 30,000 tons. The recyclable express box "Qingliu Box" has been put into use for more than 10 million times, and the number of cartons recovered has exceeded 5.4 million.

　　Wang Weiping also suggested that it is best to promote the recycling of express boxes, express boxes and other packages, and make clear requirements and strict restrictions on the volume of express packages. For example, if a customer wants to send a courier, the courier will bring a reusable courier box to the door. After the courier is delivered to the seller, the courier will be responsible for recycling the courier box to avoid waste.

　　(Reporter Zhang Nan Ye Xiaoyan)

　　ICAR 03, a new energy vehicle that caused widespread public concern at the Shanghai Auto Show, has had new news recently.

　　Earlier, the official released some basic data of iCAR 03: the length, width and height of the car body are 4371mm, 1909mm and 1709mm respectively, the wheelbase is 2700mm, and the minimum ground clearance is ≥ 170, approach angle 26, departure angle 29, and there will be two driving modes: rear drive and front and rear four-wheel drive.

　　According to the latest news, iCAR 03 will adopt intelligent real-time electric four-wheel drive, which will give drivers and passengers a clear "vertical fierce" feeling; In addition, with the "lateral stability" brought by all-aluminum body structure and integral die-casting longitudinal beam, the "vertical comfort" brought by all-aluminum H-arm suspension and high bionic seat, and the "scene intelligence" experience brought by intelligent vehicle control, emotional interaction and intelligent connection, it is said that iCAR 03 has four advantages and is quite competitive in the market. Especially the application of H-arm independent suspension and all-aluminum material, the former has the characteristics of rear suspension following, high-speed stability and high ride comfort, and has always been the standard of mainstream luxury cars. The use of iCAR 03 undoubtedly makes itself leapfrog. The latter ensures the lightweight, ultra-high safety and ultra-high corrosion resistance of the car body to the maximum extent, and also brings better handling and power experience, which can effectively reduce energy loss.

　　ICAR is the first brand of new energy electric vehicles in Chery Group. With the positioning of "Scene Intelligent Electric Vehicles Leading the Brand", ICAR builds a full-scene intelligent solution for users by opening up system barriers, N atomic-level services and thousands of data embedding points around ONE ID. It can clearly judge the user’s scene intention, understand the user’s scene appeal, and drive the scene intelligent system to provide users with a better combination of functions and services, so as to achieve a scene experience of thousands of people. As the first product of iCAR, iCAR 03 is positioned as an all-road electric SUV, with a variety of driving modes such as snow/sand/mud, millisecond response, smoother driving and surging power output. When meeting the public for the first time at the Shanghai Auto Show, iCAR 03 became popular with its square and tough shape, the "small schoolbag" kit externally hung on the side door, and the solar panels integrated in the front hatch cover and roof skylight.

　　From the information we have sorted out so far, we can see that iCAR 03 has three bright spots besides four advantages: 5+2 intelligent experience of travel life scenes ("5 days" city commuting+"2 days" outdoor fun), sci-fi hard-core modeling design (classic cross-country style+iCAR technology front face+external schoolbag), and adaptive electric four-wheel drive (front and rear dual motors +10 driving modes+55.

　　ICAR gives iCAR 03 the most "hard" confidence, and also creates extraordinary vitality for iCAR 03 at the marketing level. On December 7, 2022, iCAR launched the iCAR 03 Appearance Co-creation Competition, inviting users to participate in the design co-creation of the car, aiming at creating a new category that users really like. In the process of co-creation, users are responsible for creativity and expression, and the main engine factory is responsible for pre-judgment and project realization, and work together to implement the co-creation results and output truly valuable products. ICAR 03 Appearance Co-creation Competition has been widely concerned by netizens and actively contributed to participate, with remarkable results. Since then, user co-creation has become a remarkable marketing feature of iCAR 03, which can be expanded with richer content: on March 31 this year, iCAR officially launched the S56 name signing activity, and on April 15, it was officially named iCAR 03 by the original code name iCAR S56. On April 16th, iCAR brand night, iCAR 03 made its debut and met with friends from the global media. Subsequently, at the Shanghai Auto Show on April 18th, iCAR 03 met the public face to face for the first time, and launched a global recruitment campaign for founding car owners.

　　At present, the four advantages of iCAR 03 are quite eye-catching, coupled with the brand-specific user co-creation activities, I believe it will be favored by more and more young people chasing new people.

A few days ago, it was officially listed, priced at 33.48-41 4,800 yuan. The new car is the first model equipped with the intelligent control technology platform of Easy Three Parties, providing pure electric and hybrid power forms for different consumers to choose from. To thank many riders for their support, the official announced that it will launch the first version of the Z9GT model, limited to 2010 units, which only supports pre-sale users to buy online.

The Z9GT uses BYD’s latest easy three-way technology, which is also the world’s first technology platform that can simultaneously achieve three-motor independent drive and rear-wheel dual-motor independent steering. It is definitely a black technology.

How is this technology achieved? The front axle uses an AC asynchronous motor, and the rear axle uses two permanent magnet synchronous motors as wheel motors, so that three motors can be independently driven and rear wheel steering can be achieved simultaneously, and both pure electric and hybrid can be achieved.

The maximum rear wheel angle of this model can reach 20 degrees in both directions, which is larger than that of a car with rear wheel steering. At low speeds, the rear wheels can be reversed to achieve a very small turning radius.

In terms of smart driving, the Tengshi Z9GT will be the first to ride BAS 3.0 + superhuman driving assistance, not only realizing full-scene driving assistance such as high-speed navigation without pictures, city navigation without pictures, automatic parking, valet parking, etc. The main thing is that it is easy to use. How is the specific actual performance? I will share it with you when Lao Wang gets the real car.

Using the BYD9000 custom chip, using the 4nm process and Armv9 architecture, Antu Rabbit runs up to 1.149 million, supports handcar interconnection, through the self-developed parking service platform, you can leave the parking lot, the payment code will appear on the mobile phone and the car at the same time, very practical.

If you want to buy a powerful hybrid or pure electric hunting model, you can pay attention to the Z9GT. Okay, I’m Lao Wang, see you in the next program.

1905 movie network news In the near July, the IMAX summer film feast will be unveiled again, and many high-quality works at home and abroad will gather on the IMAX big screen. A variety of theme types, exciting audio-visual wonders, and charismatic superstars will be showcased through the IMAX-level audio and visual quality and immersive viewing environment, providing the national audience with rich viewing options suitable for family enjoyment, igniting the lively summer.

Entering the IMAX theater, there is a film history classic IP "Indiana Jones: Wheel of Destiny" released on June 30 to continue the adventure legend of Indiana Jones, and then there are several masterpieces at home and abroad that will land on the IMAX big screen in July – directed by the real-life film to convey the true feelings;,, gather together to interpret the thrilling anti-drug war on the front line of the "Golden Triangle"; Chasing Light Animation’s new work invites the audience to dream back to the Tang Dynasty and experience the splendid China of the Tang Dynasty and the flying life of Li Bai and other cultural giants from zero distance.

Hollywood action blockbuster opens up a global adventure, and will once again perform the action spectacle that challenges the limit; the domestic mythological epic will take the audience through three thousand years and feel the grandeur of the mythical era as if they were there; the hip-hop movie starring and starring will bring hip-hop to the big screen, presenting a brilliant bloom of youth, dreams and blood; in addition, it will be released in a relay on August 4 to open the lively "second half" of the IMAX summer film feast.

"Indiana Jones: Wheel of Destiny" (June 30): Legend of film history makes a stunning return　

It is one of the most influential film series in the world, and the role of Indiana Jones is also a classic image in film history. In "Indiana Jones: Wheel of Destiny", the climax of treasure hunting stories, wonderful and humorous action scenes, and adventures around the world will return again.

"In the Octagonal Cage" (July 6): Ordinary characters flash back, Wang Baoqiang directs reality for the first time

Based on true events, "In the Octagonal Cage" is Wang Baoqiang’s first reality-themed film after six years of polishing. The film uses a simple and realistic style to interpret the lives of ordinary people and the pursuit of dreams. It conveys the spiritual power of "never accepting my life and never admitting defeat", and pays tribute to all people who live seriously and move forward hard.

"Anti-drug 3: People in the End of the World" (July 6): The anti-drug war escalates, Liu Qingyun Guo Fucheng Gu Tianle plays

"Anti-Drug 3: People in the End of the World" is a brand-new work of the classic Hong Kong film IP. The famous director and three major actor-level male stars Liu Qingyun, Guo Fucheng, and Koo Tianle form a super luxury creative lineup. Hardcore action shootouts and climax brain-burning wits run through the whole film. In the immersive IMAX theater, "Anti-Drug 3: People in the End of the World" will lead the audience to feel the thrill and harshness of the anti-drug frontline more closely, and harvest a shocking audio-visual experience.

"30,000 Miles in Chang’an" (July 8): The first installment of the "New Culture" series of light-chasing animations, an immersive tour of the prosperous Tang Dynasty

This film is the opening work of the "New Culture" series of light-chasing animations that have created the "White Snake" series and other national manga boutiques. It reproduces the moving style of the prosperous Tang Dynasty and the life footprints of Li Bai and other poetry stars in a romantic and poetic style. It is not only a beautiful Tang style picture scroll, but also a unique historical and cultural journey.

"Mission Impossible 7: Deadly Reckoning (Part 1) " (July 14): A new chapter of classic IP "Atango" once again challenges the limit

This film is one of the most influential spy movie IP "Mission Impossible" series of new masterpieces, Tom Cruise and the IMF team return to the IMAX big screen to start a new adventure, hot action scenes, wonderful spy stories and other iconic elements will be gorgeous upgrade, and the "extreme sports enthusiast" "Atango" will also challenge the more difficult real action spectacle.

"Sealed God Part 1" (July 20): The opening work of the domestic mythological giant, the luxury team creates a magnificent epic

"Fengshen Part 1" is the opening work of one of the most high-profile domestic film projects in recent years. It is one of the focus blockbusters of the summer season, starring directors, Huang Bo, and others. Drawing inspiration from household myths and legends and traditional Chinese culture, the film gathers super luxury teams and invests heavily to create a world of Fengshen with rich imagination and shocking visual effects. At the same time, it also makes an ingenious exploration of the industrialization of Chinese film.

"Warm" (July 28): Huang Bo and Wang Yibo join hands to pursue dreams, and hot-blooded youth ignites summer passion

"Warm" is directed by the director, telling a passionate story about the brave pursuit of dreams. Huang Bo and Wang Yibo are street dancers, who are not afraid of the reality of the high wall to stage "Warm" that lives up to their youth and dreams. The inspirational theme is expected to resonate with the audience; and many cool and realistic street dance scenes will also become the beautiful scenery on the IMAX big screen. The first screening of the film received rave praise. "Warm" is like a burst firecracker, burning and good-looking! "The evaluation makes people look forward to the street dance competitions and dream chasing stories that will be staged on the IMAX big screen.

"Megalodon 2: The Abyss" (August 4): Prehistoric monsters attack, and Statham’s two tough guys join hands to fight

Megalodon 2: The Abyss is the sequel to the 2018 summer blockbuster, which was a huge success, with all-round upgrades from story to visual effects compared to the previous one. Peter Bebb, the visual effects director who won the Academy Award for Best Visual Effects, led the team to present more breathtaking prehistoric biological wonders; and Wu Jing and the two tough guys will cooperate for the first time to fight against the deep sea behemoth, which is full of excitement.

　　Directed by John Woo, the martial arts suspense love masterpiece "Sword Rain" has recently been exposed, and the pornographic female killer portrayed by Big S in the film has been exposed in advance. This is also the bold outflow of Big S’s first martial arts appearance.

　　"Sword Rain" was jointly invested by Pony Pentium Film and Hong Kong Media Asia Variety. The high cost, the heavyweight production team, and the joining of 12 international big-name actors make it one of the most anticipated blockbusters. In addition, the appearance of several sexy actresses, including Big S, Lin Xilei, Wu Peici, and Jiang Yiyan, also added a bit of "spring" to this martial arts suspense love masterpiece. In the film, Big S plays a lustful female killer with agile shots and a pungent personality. One of her classic lines in the play has the taste of a modern avant-garde woman: "What’s good about a man, it’s better to be a girl, it’s more interesting to play with a man." In the exposed photos, Big S was lying on a bed, her body only wrapped in a piece of silk, and her perfect body was revealed to the fullest. A fat man beside her might be her "prey".

　　According to the filmmakers, Big S’s characters are sexy, humorous, and have avant-garde lines. His characters indirectly reflect today’s feminist ideas. Big S, who starred in martial arts films for the first time, will continue to surprise audiences. "Sword Rain" will be released globally at the end of September this year.

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