Industry evaluation of the endless Long March： ingenious and well-made
CCTV News:After the program "Endless Long March" was broadcast, not only did the audience respond strongly, but it was also praised by many industry experts. They think that The Endless Long March is well-made and informative, and they also analyze the winning points of the Endless Long March from the aspects of topic selection, production method and communication effect.
Professor Yin Hong, School of Journalism and Communication, Tsinghua University: Learning from an old friend never forgets a new heart.
The Long March is an epoch-making event in the history of modern China. With interviews and pursuits, The Endless Long March not only recounts the past, but also embodies the indomitable spirit of Chinese heroes and heroes in their pursuit of a democratic and free new China with national independence, people’s liberation and a prosperous country. The form of historical documentary makes this thematic narrative have a sense of history, and produces the communication effect of reviewing the old and learning the new, and never forgetting the original heart.
Professor He Suliu, Deputy Minister of Journalism and Communication, Communication University of China: The Grand Narrative of Individual Life.
The Long March can be said to be the ultimate test of existence full of magical colors. From the topic selection, The Endless Long March is full of story and vitality. From the point of expression, it combines the essence of TV news and documentaries, cuts in from a small incision, and restores memories from the perspective of the ordinary Red Army. The Unknown Hero shows the mysterious radio communication troops, The Young Red Army shows the transformation of young Red Army soldiers, and The Woman Hero tells the story of the female Red Army, bearing the grand narrative of the Long March with individual life experiences. But the length of 20 minutes breaks the limitation of traditional documentary, which is more suitable to spread in the new media environment.
Beijing Normal University School of Journalism and Communication ExecutiveProfessor Yu Guoming, Dean: Appeal to Emotion and People’s Will
The Long March is a miracle in the history of human civilization, which contains rich meanings, and the meanings are different in different periods and different moods, and this endless Long March just shows this richness and surpasses the achievements of real achievements. Especially in the specific background of social transformation, The Endless Long March mobilizes audio-visual language, shows the relationship resources and emotional resources between communist party and the people with details such as military songs and military discipline, shows the sense of identity generated by the warmth of the people, reveals the periodic law of social history, and shows the aspirations of the people in power in communist party. The application of these techniques, such as the repetition of the original song and scene simulation, not only creates a sense of presence and immersion, but also mobilizes emotional resources and connects the audience’s cognition. The highest state of audio-visual art is to appeal to emotion and promote narrative with emotional power.
Professor Sun Zhenhu, Director of Undergraduate Teaching Office, Department of Journalism and Communication, China Communication University: Unique Exploration.
The 12-episode special program "Endless Long March" produced by the News Review Department was broadcast in prime time on the news channel from October 8 to 19. This program has several innovations and is worth popularizing and learning.
First, the news language documentary creation
This program was broadcast on news channel and Focus Interview. Because of the time limit and channel characteristics, the program was created as a documentary in news language. The combination of these two types of programs makes the program not only have a short, flat and fast high-rhythm narrative, but also keep the fullness of the characters’ personality and the temperature of narrative, and can spread a large amount of information in a short time, with a degree of relaxation and rigorous structure. This production method is also very consistent with the characteristics of new media video communication, so it has also received more than 600,000 clicks every day in the communication of new media, which can be said to be a good attempt of cross-screen communication. This is also based on the creator’s exploration of combining news language with documentary creation.
Second, the fieldwork in the sense of sociology and history
Historical documentaries often have historical value, and most of them are interested in collecting unpublished historical materials, but this program has made new explorations in this respect. First of all, the statement of the existing historical materials in the program is more about the way of independent investigation, rather than what others say, and it is hoped that the witnesses or witnesses of the incident can show up, so the program group conducted a large-scale interview with the old Red Army as much as possible. This is not only a rescue excavation of historical materials, but also a discussion on the way of creation with both sociological and historical methods. It should be a large-scale social investigation, which is an interdisciplinary creative attempt and worth popularizing.
Third, the image expression with great sense of the times
It is easy for the theme of historical documents to be old-fashioned, regular and lacking in new ideas in image expression. Based on contemporary imaging technology, this film can combine three-dimensional animation, scene reproduction, drone shooting and other creative methods, so that the image has a film-like fine picture quality in detail expression, and has a sense of the times in drone aerial photography in scene shooting, thus expressing the image’s sense of the times very fully, with great appeal and spirit of the times, and avoiding the shortcomings of historical documents, such as "full content and outdated image".
Zhou Dongyuan, deputy editor-in-chief of the former New Film Production Center: Really simple and moving people with emotion.
The 12-episode series "Endless Long March" has a clear background and rich and touching details. The whole story-telling technique was adopted, which moved the audience with full feelings. Especially for the younger generation, these stories are unheard of and shocking. The series of programs subtly moisten people’s hearts with the vivid deeds of the Long March heroes and the eternal spirit of the Long March. The real and simple narrative communication effect is far better than the empty "high-level" tone!
Professor Zhou Xiaopu, School of Journalism, Renmin University of China: Well-made and informative.
Endless Long March strives to find new materials and new perspectives to commemorate the 80th anniversary of the victory of the Long March. The film replaces slogan-style propaganda with shocking stories, trying to find the fit between history and reality, and showing the revolutionary spirit of Red Army soldiers who are United for their ideals and are not afraid of sacrifice. The program corresponds the map diaries in the newly released Diary of the Long March to the real environment, and interviews many old Red Army men with an average age of over 95, focusing on their photos in the Long March and telling the stories in the photos. This shows that the director has done a lot of research work and is not satisfied with the existing routine stories. It shows that the works are written in depth, carefully produced and the whole film is rich in information.
