1905 movie network news The song "Slowly", written and sung by Mr. Liu himself and composed by a world-famous composer, was released on May 15 for the first time by the two. The unexpected combination is very surprising! It is reported that this highly anticipated "Slowly" is the promotion song of the movie "The River does not" go out ". The movie is directed by a cutting-edge director, starring,,, starring, and starring in a special role. In the song" Slowly ", Mr. Andy Lau gives a deeper meaning to family love, perfectly presenting the time spent together in the lives of three generations of grandchildren in the film, and will tell the protection and nostalgia of family love in the song. And Hisashi let the teacher give each music note a unique vitality, waving and beating under his hands, exuding infinite love and nostalgia for the family.

Hisaishi asked Andy Lau to write lyrics, divine-level cooperation warms and heals

The promotion song "Slowly" of the movie "The River Does Not" Go Out "was written and sung by Mr. Andy Lau himself, interpreting the cherishing of family and family ties, and telling the emotional bonds between family members with realistic and delicate and loving lyrics. The sound of" Slowly "seems to tell that the family in the film, although they are under the same roof, are busy and lonely in their hearts and cannot be close together, expressing the deep and continuous emotions vividly. The sentence" Under the eaves, is the best time "expresses the hearts of many people. A room and parents are all we have, but time has passed, but we can no longer keep us who have rushed to the future. We can leave at any time, but our family stands in place, silently guarding you." "Slowly" sets the emotional tone for the unspeakable love of ordinary Chinese families with its heartfelt lyrics, expressing the audience’s deep love for their families through songs, and expressing the hope to cherish the time spent with their families in the present, without leaving any regrets in the future.

Hisaishi’s music is full of magic, which can evoke the deep emotions in our hearts, reach the depths of our souls, and revel in it. Mr. Lau has supported and participated in many films on social topics rooted in reality and life before. Mr. Lau has repeatedly mentioned that he hopes to spend more time with his family after work.

The first collaboration to support new directors, universal emotions cross borders

Mr. Lau Dehua and Mr. Hisashi Rang’s hand-in-hand this time is not only the cooperation of film music, but also the support and help of the predecessors to the younger generation. It is the joint efforts of the predecessors and younger generations. It silently conveys the continuation of filmmakers’ dreams for movies and the persistence of never "extinguishing", presenting the inheritance belief that life does not "extinguish". Throughout the creative process, the two teachers accurately transformed each other’s feelings and emotions about the movie story into lyrics and songs. And their unique emotional perspectives and delicate inner expressions are all presented in "Slowly", striving to convey emotions and beliefs that can provoke the audience to think deeply. At the same time, I call on the whole people to pay more attention to their families, spend more time with their families in a limited time, and get along with their families more.

In the previous interview, director Feng Geyu said that the desire to shoot this film originated from a deep desire and a treasure for family love, wanting to explore the understanding and expression of family love hidden in the Chinese family. This sincerity and the universal values conveyed in the film moved Mr. Andy Lau and Mr. Hisashi Rang, and their common philosophy made them willing to fully support the new director and escort the film together.

The movie "The River Does Not Go Out" will be officially released in major theaters across the country on May 26.

A shared power bank placed on the basement floor of a shopping mall in Beijing. Photo: Chen Ke, reporter of China Reporter

It’s getting less and less useful.　

"33 minutes of use, the amount payable is 5 yuan." After returning the shared power bank in a shopping mall in Beijing, Yang Hui (a pseudonym) stared at the payment page on his mobile phone and sighed again.　

When the bubble of sharing economy such as shared bicycles, shared cars, and shared umbrellas burst, only shared power banks came all the way to the end. At present, the market pattern of "three electricity and one beast" dominated by street electricity, small electricity, incoming calls and monster charging has been formed. On May 19, "Shared Charging First Share" Monster Charging released its first financial report since listing. Data show that its 2021 Quarter 1 operating income was 846.90 million yuan, an increase of 162.5% year-on-year.　

Head-sharing charging operators seem to have survived well, but they have been criticized for gradually raising rental prices. What is the logic behind the price increase? Is the price increase a normal market behavior, or is it a new round of "cutting leeks" after the operator’s "horse race"?

Why have prices risen?

The payment information shown to reporters by Yang Hui shows that using a brand of shared power bank for 33 minutes requires a payment of 5 yuan.　

The increase in the price of shared power banks has attracted the attention of consumers as early as 2019. Recently, with the surge in user scale and landing scenarios, prices have risen again. Consumers have felt strongly about this, which has further promoted the topic.

At present, the billing system of shared power banks is mainly divided into free time, billing standard, billing unit, daily cap price, and total cap price. After sorting out the adjustments made by operators to several of the standards in recent years, the reporter found that any change in the standard will affect the rental price accordingly.

Taking incoming calls as an example, in 2019, users can charge for free for 2 hours in a single consumption, while the free time in 2020 and 2021 has been cancelled; in terms of billing standards, it will cost 1 yuan per 30 minutes in 2019 and 2 yuan per 30 minutes in 2020; in terms of billing units, it will be charged every 30 minutes in 2019 and 2020, less than 30 minutes will be charged for 30 minutes, and in 2021 it will be charged per hour, and less than 1 hour will be charged for 1 hour.

"Maybe the two-hour free time is about the same. Now not only has the free time been shortened or cancelled, but the billing standard has also been changed, and it is obvious that more money is spent." Yang Hui said. It is worth noting that even if the billing standard has not changed on some platforms, the adjustment of the billing unit will make consumers pay more for the same time. For example, under the premise of the same 1 hour and 15 minutes of use, the user will pay 1.5 yuan more for a billing unit that charges 3 yuan per hour than a billing unit that charges 1.5 yuan per 30 minutes.

The adjustment of the billing system, coupled with the different landing scenarios, has further caused the rental price to rise. After visiting several business districts in Beijing, the reporter found that the rental price of shared power banks is basically stable at 2 to 3 yuan per hour, and KTV, bars, Internet celebrity stores, popular scenic spots and other places with high traffic will reach 4 to 5 yuan per hour.

Jiang Han, a senior researcher at Pangu Think Tank, told the China Reporter that the core purpose of the price increase is to seek more financing. "When the sharing economy became a trend, it may be possible to raise enough funds with a PPT, and now the market has passed the’burning money ‘period. Most consumers driven by electricity anxiety will not choose to abandon it because of price issues, which is why operators dare to risk user churn to rashly increase prices when they are short of money." Chen Liteng, a life service e-commerce analyst at the Internet Economic and Social Research Center, also told reporters that shared power banks used to be "horse racing" at a low price, without considering income. Now the market is mature, users have formed usage habits, and platforms are more concerned about sustainable development.

From the perspective of the profit model, it may be more revealing the logic behind the price increase. Experts say that the way for shared power bank operators to make money is to continuously pave the way. When there are more and more entrants, in order to seize market share, operators can only accept high admission fees and give merchants certain bargaining rights. The prospectus from Monster Charging shows that its commission rate has risen from 42.7% in 2019 to 44.1% in 2020, and the entrance fee has increased by as much as 260%.

The reporter learned that there are currently two types of merchants laying shared power banks: buyout type and franchise type. Under the buyout type, after purchasing from the operator, the merchant takes all the proceeds of the user’s rental and has the right to adjust the unit price of the rental; under the franchise type, the merchant and the platform share the proceeds. It is worth noting that the sharing ratio between the two parties is gradually imbalanced. "At present, the merchant will take 70% of the profits and withdraw cash from the Mini Program every month." A ground marketing staff of the small electric power bank told the China Report reporter that for stores that want to increase prices, the small electric does not specify the price increase range, but will give suggestions according to market conditions, "It is too outrageous and will damage our image, and users will not accept it."

Under multiple factors, price increases seem inevitable, and operators are becoming more and more cautious. The ground marketer revealed that whether it is new points or old contract renewal points, the net profit that merchants can eventually bring to operators has become a new standard for measuring performance. "This is completely different from the more you shop, the more money you get."

What are the key factors for future competition in the industry?

On April 1 this year, Monster Charging was listed on Nasdaq. (The picture comes from the Internet)

Will the price of shared power banks continue to rise?

"Changes in prices will inevitably affect the number of users. This is a dynamic process. As long as there is market demand, appropriate price adjustments will help maximise the platform’s revenue, while the retention of users will inhibit price fluctuations and gradually form a suitable price system," Chen Liteng said. Jiang Han believes that with the monopoly in the regional scope, operators can have a certain amount of room for price increases. If it exceeds the tolerance limit of consumers, it may lead to a crisis of trust.

In fact, it is not only the price issue, but also the overlord clause, difficult return, slow charging speed and other issues of shared power banks, as well as factors such as smart phone battery life capacity enhancement and low price of online power banks, which also make the profit model The development of a single shared power bank industry is increasingly limited.

On April 1 this year, Monster Charging became the "first share of shared power banks" in China, and Jiedian and Sodian also announced the completion of the merger on the same day. Subsequently, Xiaodian Technology sprinted to Hong Kong stocks. As early as May last year, Meituan announced its re-entry into the field of shared power banks. Industry insiders speculate that with the high stickiness between consumers, Meituan’s entry may change the industry landscape.

"Increasing prices is not the ultimate solution to the problem, and the merger of Street Power and Soupower is also normal. Now it is either a group to keep warm or to speed up the listing, which is an inevitable development outcome." Jiang Han analyzed that in addition to renting the majority of the income of shared power bank operators, there is also a small amount of advertising business and power bank sales. If you want to achieve long-term sustainable development, you must find profitable business models. "From the current point of view, these models are not profitable."

Shared power banks are also seeking to make great progress. "Bamang Technology", established after the merger of Jiedian and Soudian, will create innovative consumer scenes, and has launched smart end points such as mask machines and body temperature monitors; Monster Charging also positions itself as a "technology consumer company" and crosses the Baijiu business.

"What should we do? Or what is the right thing to do? No one can give a clear answer now, but from a diverse perspective, is there any other way to get more revenue? Or like Meituan, there are other businesses that can be used as support, and sharing power banks is just a means to improve user stickiness, or to improve service levels." Jiang Han said.

Written by China Reporter Chen Ke

Zhiyi Automobile/Zhengqi

In the process of the rise of new energy vehicles in recent years, BYD is undoubtedly the most eye-catching force. Byd has gained a huge market advantage by relying on the strategy of parallel battery and vehicle.

Recently, however, BYD’s products have been reduced in price. After all the models of BYD Ocean Network have been reduced in price, BYD Dynasty Network has also announced preferential policies for its popular models. So which models have BYD officially reduced in price? Is it necessary for BYD, which is not worried about sales, to make such a profit?

1. The deposit of Han EV and Tang DM-i is 2,000 to 10,000, and the replacement subsidy can be exempted by 4,000.

On November 8, BYD Wang Chaowang released a message that users only need to purchase its Tang DM-i Champion Edition (112 km model) and Han EV Champion Edition before 24: 00 on November 30, 2023, and complete the car purchase invoice. You can enjoy the activity of 2,000 yuan deposit to 10,000 yuan car purchase.

In this way, these two champion models have been given a discount of 8000 yuan. And the government also provided a replacement subsidy of 4000 yuan. In addition, the government also provided financial policies such as five-year super-long loans with a down payment of 15%, as well as various intelligent services and maintenance services.

Although it seems that the price reduction of BYD dynasty series is not too great, it should be noted that BYD dynasty series has never been a slow-moving model. It is rare to get close to 10,000 yuan.

And BYD’s discount also has some doorways. Tang DM-i and Han EV are high-end products of Dynasty series, and they are also well-known products. Giving them some preferential policies can undoubtedly attract more consumers to the store, and may also promote the sales of other models.

On the other hand, BYD’s two models are indeed facing certain sales pressure in the near future.

2. New forces compete for the market, and BYD is on pins and needles.

After more than ten years of development, China’s new energy vehicle market has entered the second half. The blue ocean, which once had few competitors, has turned scarlet in the cruel killing.

Although BYD has been in deus ex, it has taken the top spot among new energy vehicle companies. But the pressure it faces is not small. In addition to the siege of old car companies such as Geely, Great Wall and Chang ‘an, the advantages of software and hardware established by new forces such as "Wei Xiaoli" are gradually showing strong market appeal.

More importantly, a group of Internet forces represented by Huawei, Baidu, Xiaomi, etc. took part in building cars. Under their "empowerment", the car level of many car companies has improved linearly. New energy vehicles that flaunt the function of intelligent driving, such as Wenjie, Zhijie, Jiyue and Aouita, have attracted many consumers’ attention.

Although BYD has its own mature industrial chain, such as batteries and complete vehicles, and the method of reducing costs and increasing efficiency learned from Toyota, BYD can establish a huge advantage in car companies with lower cost and higher production capacity. However, in the face of all kinds of fancy intelligent configuration of new forces, BYD, whose style is relatively "simple", will inevitably be seized in some markets.

However, the pre-sale of the medium and large-sized car Zhijie S7, which Huawei cooperates with Chery, is about to start on November 17th. BYD Han EV, which is also pure electric for medium and large-sized cars, is bound to encounter sales challenges. At the end of last month, Geely and Baidu’s Extreme Yue 01 went on the market. This medium and large SUV, known as the "car robot", will obviously affect the sales of BYD’s products.

What’s more, before Sellers’ M7 went public, it would have exceeded 80,000 a month. BYD Tang DM-i, which is also a seven-seat hybrid SUV, slightly overlaps with the low-priced version of Wenjie M7 in price, so Wenjie M7 is likely to have a certain "blood-sucking" effect on BYD Tang DM-I..

Moreover, BYD Han EV and Tang DM-i are really tired in sales. Since July this year, BYD Han EV has never sold more than 10,000. After the sales volume of Tang DM-i exceeded 10,000 for seven consecutive months this year, the sales volume in August and September continuously returned to below the 10,000 mark. It was not until October that it barely broke through 10,000.

Therefore, BYD’s price reduction this time is an active response to these challenges. In addition, the price reduction of BYD’s main models has the significance of boosting investors’ confidence and completing future planning goals.

3. When the stock is sold by the old stock god, BYD’s share price will return to 300.

Judging from this year’s sales, many people may think that BYD’s top management has no need for anxiety. As of October this year, BYD has sold 3 million cars this year.

But Wang Chuanfu, president of BYD, set a sales target of 4 million vehicles at the beginning of the year. Now there are only three months left, one million short of the target. This requires BYD Group to achieve an average monthly sales of more than 330,000 vehicles in the next three months.

It is difficult to achieve increment in the increasingly fierce new energy market. First of all, BYD’s own dynasty series and ocean series have been difficult to achieve more sales increments without reducing prices.

The high-end route planned by BYD now seems to have many obstacles. Although Tengshi stood firm by the explosive MPV Tengshi D9, the market response of Tengshi N7, N8 and other products launched later was flat.

The ultra-high-end brand that BYD Group strives to build looks forward to the first production car U8, which targets luxury SUVs and off-road vehicles such as Mercedes-Benz G and Land Rover Range Rover, but the annual sales of these high-end products are only a few thousand to early 10,000. Looking up to U8, even if it can compete with it in sales volume, it can’t contribute too much to BYD’s sales target of 4 million.

Therefore, BYD can only choose to reduce the price of the main models in exchange for sales. This seemingly irrational price-for-sales approach actually reflects BYD’s high-level eagerness to boost market confidence. Since last year, a number of financial capitals have been selling BYD’s shares. Take Warren Buffett as an example. Since August 2022, Buffett has sold BYD Hong Kong stocks for 13 consecutive times.

Buffett bought BYD at the price of only 8 yuan, and now BYD’s share price around 250 yuan is at an absolute high level. For investors, when the stock reaches a high level, cashing out is the normal operation. Now, when Buffett sold BYD last year, the share price around 300 yuan really seemed to be a high stage.

If BYD’s top management wants to keep its share price at a high level, it must convince investors with actual performance and technological progress. The sales target of 4 million is more like BYD’s share price, which will continue to attract other investors and nail them here.

Write it at the end

Now, after the crazy selling, Warren Buffett has reduced his holdings of BYD’s Hong Kong stocks by more than half. As an investment vane, he is bound to affect many investors’ decisions on BYD.

If BYD can achieve the sales target of 4 million, it will undoubtedly play an important role in boosting investor confidence. In order to achieve this sales target, BYD’s continuous efforts may make the killing of the new energy vehicle market in the second half of the year even more tragic.