A few days ago, according to the website of National Geographic magazine, the mountain climber Lena Oztuk entered the remote Himalayan cave in the ancient kingdom with an expedition and found a large number of ancient manuscripts.

During this expedition, they found a large number of paintings and manuscripts of Xizang in the 15th century, and the origami in Oztuk’s hand was one of them. These cultural relics can be associated with the source of inspiration of Shangri-La in the real world. In the novel Lost Horizon, which was popular among readers in 1930s, the British writer james hilton described Shangri-La as a fictional paradise.

Until recently, only a handful of people personally explored these mysterious caves dug on the steep cliff surface, because Upper Mustang is a forbidden area in Nepal and has been closed to outsiders for a long time. In 2007, a research team led by Broger coburn, an American researcher and Himalayan expert, and Pete assas, a veteran mountaineer, headed for the cliff where the rocks were peeling off and explored these artificial caves.

In two new documentaries, The Lost Himalayan Cave Temple and The Secret of Shangri-La, premiered by American Public Broadcasting Corporation on November 18th, 2009, the audience can see a series of treasures that they found during this trip and the second expedition in 2008.

The expedition found human remains.

During the exploration of Shangri-La Cave in Upper Mustang, Nepal in August 2008, the expedition team found some human remains. The man in the photo is assas, a mountain climber, who is staring at these bones. In 2007, assas and his colleagues discovered a Buddhist temple in Tibet, which was decorated with exquisite murals. Among them, a group of Buddhist murals consisted of 55 paintings, depicting the life of the Buddha. During the second exploration in 2008, the expedition discovered some human remains dating back to 600 years ago, a large number of precious manuscripts, and some small paintings as decorations.

Buddhist murals found in caves on cliffs

These Buddhist murals in remote Mustang caves were discovered in 2008, and they were carved in the steep cliffs above the Kaligandaki River watershed. Mark Turing of the Digital Himalayan Project of Cambridge University in the United Kingdom said that the Kingdom of Gumustan is called "the end of the world", which is full of vitality, profound cultural heritage and diversified religious beliefs.

A realistic version of Shambhala?

A 13th-14th century painting found on the wall of a cave in the kingdom of Gumustan depicts Mahagara, the patron saint of Buddhists in Xizang, that is, the dark sky. The cultural treasures found in Mustang caves mean that these places are related to the "hidden valley" that is believed to represent Shambhala, a Buddhist spiritual paradise. Many scholars believe that Shambhala has a corresponding place in the real world.

Coburn, head of the expedition, said: "These hidden valleys were born in the era of struggle, when Buddhist practice and leaders were threatened." In the novel of 1933, British writer Hilton introduced the concept of "Shambhala" to describe the lost valley of Shangri-La. Shangri-La is an isolated mountain area and a treasure house of cultural wisdom.

Precious religious materials

For centuries, although the Mustang Cave has not been spared from predators, coburn’s expedition discovered about 30 volumes of religious writing materials and collected some precious manuscripts from them. Coburn said that the cool and dry climate in mountainous areas provided a good environment for the preservation of ancient manuscripts, which included both Buddhist and local contents. This religion is an early indigenous religion in Xizang. Two religious writings show that after Xizang converted to Buddhism, the local people’s belief in this religion lasted for at least one or two centuries. Buddhism was introduced into Xizang in the 8th century.

Found human remains 600 years ago

A member of the expedition holds a human skull found in a remote Mustang cave in Nepal. In 2008, the expedition discovered human remains dating back to 600 years ago. The area where the remains are located may be a tomb, indicating that these caves were once used to bury the dead.

　

Collate the ancient written materials of Xizang.

In 2008, in one of the Mustan caves, Oztuk sorted out and classified a pile of ancient Xizang scripts. These manuscripts contain writings of Buddhism and this religion, which was a native religion in early Xizang. The expedition that discovered these 15th-century manuscripts believed that King Mustang did not choose to burn the books of this religion, but abandoned them in the cave, which was obviously a choice to show respect.

Turing of the Digital Himalayan Project at Cambridge University said that the discovery of these manuscripts may also be related to the tradition of Xizang people deliberately hiding religious works. He said: "These findings are obviously of great significance to the study of Xizang people’s traditions. People have discovered hidden manuscripts, or hidden cultural knowledge. These things may be lost or deliberately hidden. "

Original crossbow u replies to global doctors’ organization

Pay attention to the latest research progress of avian influenza epidemic

Recently, a case of human infection caused by avian influenza occurred in Texas, USA, involving a dairy worker. This is the second human case of avian influenza reported in the United States. At present, the patient’s condition is mild and has recovered.

At present, there is no evidence that avian influenza virus has spread from person to person, but infection has been found in 32 dairy cows in at least 8 States. Therefore, scientists and food safety experts are worried that the discovery of avian influenza in dairy cows is likely to affect the spread and spread among dairy cows.

Avian influenza virus experts have noticed that compared with birds, the discovery of avian influenza virus in poultry and mammals is a new phenomenon, which means the variability of the virus.

According to the current report, in addition to birds, many mammals, such as minks, skunks and raccoons, have also reported cases of bird flu.

Experts speculate that it may be accidental, that is, mammals may be infected by eating dead birds or touching bird droppings, but the virus does not spread between their groups.

Scientists believe that vaccination is an effective means to prevent and control avian influenza in poultry, but for large mammals such as cows, the vaccine effect is limited.

At present, scientists are speeding up the research on genetically engineered animals that can resist avian influenza virus and developing more effective vaccines to deal with the potential avian influenza virus pandemic.

In a word, through the experience and lessons of COVID-19 epidemic, active prevention is the key to prevent and control this potential global health threat.

According to the official report of CDC, the symptoms of avian influenza virus infection in humans are not specific, ranging from mild eye infection to severe respiratory symptoms, and also include common symptoms such as fever, cough, sore throat and dyspnea. Severe cases may require hospitalization.

In order to accurately diagnose and identify whether the patient is infected with avian influenza virus, it should be suggested to collect samples from the patient’s respiratory tract for laboratory pathogen detection.

According to the latest report of FDA, in a large-scale study, it was found that pasteurized milk contained avian influenza virus particles (the virus itself has been inactivated), but it did not seem to pose a risk to human health.

FDA epidemic monitor said that the pasteurization process has been providing good health and safety guarantee for public health for hundreds of years, and it is believed that the current avian influenza virus will not pose a health risk to consumers.

"Even if viruses are detected in raw milk, pasteurization can usually eliminate pathogens to a level that does not pose a risk to consumers’ health."

FDA officials added that "in addition to evaluating various types of dairy products (whole milk, cream), more tests and analysis are being conducted on milk on the shelves of stores across the United States".

However, avian influenza virus has been detected in raw milk before, and health authorities have been advising people not to eat raw milk.

April 24th: The latest monitoring by the US Department of Agriculture (USDA) shows that there are cases of avian influenza virus infecting cows in nine states:

Related report information:

Original title: Avian Influenza Epidemic: FDA Detects Avian Influenza Virus in Food Store Milk.

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　　earlier times

　　1. The charge is based on "5", "37 is five, and 28 is zero";

　　2. The same starting point and ending point, different routes are charged at the lowest cost;

　　3. Freight cars are charged by weight

　　at present

　　1. According to the actual path, ETC can be charged to the nearest minute;

　　2. According to the actual (accurate) driving route, segment deduction or charging is performed;

　　3. Freight cars are charged by car (axle)

　　Since January 1st, after all the provincial toll stations of expressways were cancelled, some car owners in Xi ‘an suddenly found that the charges of the expressway sections they often take have changed, which is a little higher than before. Is it a price increase quietly?

　　The owner wondered.

　　Toll increased after New Year’s Day?

　　Recently, some netizens posted: "In the past, from Gaoxin to Xianyang West, ETC around the city has been charging 9.5 yuan. After the New Year’s Day, the same journey was displayed as 0 at the exit, but the actual deduction for inquiring about ETC was 12.91 yuan, which was 36% higher than the original. A hearing should be held on the issue of fees related to people’s livelihood. How can it just go up?"

　　Some netizens said: "On January 2nd, the airport expressway, 5 yuan became 6 yuan. Don’t underestimate it, it rose by 20%.".

　　After the withdrawal of the station, not only in Xi ‘an, but also in all parts of China, netizens were surprised by the price increase of expressway sections, thinking that there was a disguised price increase.

　　In addition, Mr. Wang, the owner of Xi ‘an, also found that the short-distance high-speed charges seem to have dropped. He told reporters that he started in 5 yuan at a high speed before, but in the past two days, he went up from Yanta Road around the city entrance to Gaoxinkou and paid 3 yuan money.

　　■ Reporter experience

　　The toll of many sections has gone up, and it is also surprising that 1 yuan charges.

　　On January 6th, the reporter from Huashang Daily took a bus to experience the charges of some high-speed sections. Since the vehicles were not equipped with ETC, they could only take the manual passage.

　　Go around the city from Gaoxin to Xianyang West: 14 yuan. Asked whether the price has increased, the toll collector said, "No, the charging method is accurate, which used to be calculated by integers."

　　From Xianyang West to Seoul Toll Station: 12 yuan. The toll collector said there were more 2 yuan than before.

　　From Seoul Toll Station to Weiyang Toll Station: 1 yuan. According to 5 yuan, which started before, this short distance is cheap.

　　From Weiyang Toll Station to Airport Toll Station: 13 yuan, the toll collector said that there was no price increase, and handed the reporter a note on the adjustment of the charging method, indicating that the charging method had changed.

　　From the airport toll station to the Seoul toll station: 12 yuan, the toll collector said it was increased by 2 yuan.

　　■ Old driver comments

　　Higher prices than lower prices, high-speed office workers spend more money.

　　Li Shifu, who has been driving for more than 20 years, commented that the price increase was more than the price decrease. "If the fee is only reduced below 5 yuan, there will not be many beneficiaries, because generally speaking, the short distance of one or two kilometers does not need to be on the high speed."

　　Li Shifu believes that most people take the high-speed mileage above 10 yuan, so the toll will increase, especially those who take the high-speed highway to work for a long time, and the transportation fee will obviously rise. Take the airport expressway as an example. In the past, 10 yuan’s money was now 12 yuan, and there were more 4 yuan round trips.

　　During the experience, the reporter also noticed that there was no long queue congestion in the above toll stations. Relatively speaking, the ETC lane was very smooth, and there were a little more vehicles in the artificial lane, which required a short queue.

　　■ Relevant policies

　　More accurate billing. ETC charges are accurate to the minute.

　　At 0: 00 on January 1st, all the 21 provincial toll stations of expressways in Shaanxi Province and seven neighboring provinces were cancelled. When vehicles pass through the inter-provincial expressway, the main line will pass without stopping. At the same time, the expressway toll mode is adjusted, and the ETC vehicle toll amount is calculated to the nearest minute according to the rounding principle, and the manual toll is calculated to the nearest yuan according to the rounding principle. ETC vehicles enjoy a 5% toll concession when passing through the national expressway.

　　That is to say, it is precisely because of this change in charging methods that in the reporter’s experience, figures like 1 yuan, 12 yuan, 13 yuan and 14 yuan have appeared, instead of 5 yuan and 10 yuan. After the ETC vehicle toll is calculated by the corresponding discount, there will be a penny. Huashang Daily reporter lin li

Source: Huashang. com-Huashang Daily

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　　BEIJING, Chengdu, March 21 (Xinhua) According to the Sichuan Seismological Network, at 8: 56 on the 21st, a magnitude 3.0 earthquake occurred in Wenchuan County, Sichuan (31.2 north latitude, 104.2 east longitude).

　　At 5: 22 on the 21st, an earthquake of magnitude 2.2 occurred in Changning, Sichuan (28.7 north latitude and 105.0 east longitude). (End)

Editor: Xu Guimei

The most cost-effective reward exchange method of the original Shenchen singing pot is to exchange resin first, followed by the essence of holy relics, then the experience book and Mora.

The most cost-effective reward exchange strategy for the original Shenchen singing pot

First, the most cost-effective reward exchange method of the original Shenchen singing pot is to give priority to resin exchange, followed by the essence of sacred relics, then the experience book and Mora.

Second, the original magic dust singing pot reward cost-effective calculation method

1. Reward redemption is refreshed once a week, and according to the redemption value obtained online in advance, a total of 12,000 treasure money is needed in one week.

5040 is far less than 12000. It is not enough to redeem all the weekly rewards, so we need to plan the redemption of the required items.

2. Calculate the ratio of each item to the standard value.

(Because each item needs different treasure money, the treasure money will be unified in the end, and 30 treasure money will be taken as 1)

(1) resin, 1200 treasure money, in exchange for 60 pieces, which is equivalent to the standard value. 3. Take 30 treasure money as 1.1200 treasure money and 40.

Standard value 3÷40=0.075 (cost performance)

(2) experience book, 120 treasure money (4 30), 20000 experience.

If the minimum experience cost is 110,000, the cost performance ratio is 2÷11÷4=0.0454545… …

If the maximum value is 135,000, the cost performance ratio is 2÷13.5÷4=0.0373737… …

③ Mora, 120 treasure money, 10,000 mora and 60,000 flowers are fixed, so the price-performance ratio of Mora is 1÷6÷4=0.04166666… …

(4) Essence/ointment, which are equivalent. The former has 360 treasures and 10,000 relics experience, while the latter has 90 treasures and 2,500 relics experience.

The cost performance ratio is 10000 ÷ 13860 ÷ 12+2525 ÷ 60000 ÷ 12 & asymp; 0.063632004569504569

Conclusion: According to the above calculation, the cost performance (in exchange for priority):

Resin > essential oil/ointment > experience ≈ Mora

Conclusion:

As you can see, the income of resin is greater than the other three (Mora, experience, relic experience), and it is the first priority to exchange, and it will not lose money.

Then, if you need dog food and don’t want liver, of course, the relic experience (essence/ointment) is better than the other two.

　　China news agency, Washington, February 17 th: The giant panda "Baby" in the United States is about to return to China, and the American people are reluctant to send their blessings.

　　China News Service reporter Diao Haiyang

　　In less than four days, the giant panda "Bao Bao" in the United States will soon embark on a trip back to China. In the past few days, many Americans have gone to the National Zoo in Washington to bid farewell to their beloved "baby" and send their best wishes.

　　Baby, a female giant panda, was born at the National Zoo in Washington on August 23rd, 2013. Her parents are Tian Tian and Mei Xiang, giant pandas living in the United States. Rui Thompson, a biologist and deputy director of the Panda Pavilion at the Washington National Zoo, said that Mei Xiang didn’t give birth to a second cub until 2012 after giving birth to the male giant panda "Taishan" in 2005, but it only survived for a week. Therefore, the birth of a "baby" is simply a miracle.

　　"Baby" has attracted the attention of the United States since its birth. Its first public appearance made the whole Washington National Zoo very lively, and some fans drove for 9 hours just to see its budding state.

　　On February 16, local time, many Americans came to the National Zoo in Washington to bid farewell to the giant panda "Baby" in the United States. "Baby" will leave for home on the 21st of this month. China News Service reporter Yan Haiyang photo

　　The name "Baby" comes from an online voting activity jointly sponsored by the Washington National Zoo, the China Embassy in the United States and the US Embassy in China. On its centenary, the wives of the heads of state of China and the United States each sent blessings to it through a video. When it was one year old, the zoo also held a special "grab the week" ceremony.

　　In a blink of an eye, "Baby" has grown from a cute pink cub to a giant panda weighing 188 pounds (about 85 kilograms). According to the agreement between China and the United States, the "baby" needs to return to China before he is 4 years old.

　　The Washington National Zoo announced on the 6th of this month that Baby will leave for China on the 21st of this month, and the zoo will hold a six-day "Farewell to Baby" special event from the 16th.

　　On the first day of the event, a large number of fans and media reporters went to the panda hall of the zoo to bid farewell to the "baby". People raised their mobile phones and cameras to record its last week in Washington.

　　On February 16, local time, many Americans came to the National Zoo in Washington to bid farewell to the giant panda "Baby" in the United States. "Baby" will leave for home on the 21st of this month. After that, the number of giant pandas in the Washington Zoo will be reduced to three, namely, the parents "Tian Tian" and "Mei Xiang" and the younger brother "Beibei". China News Service reporter Yan Haiyang photo

　　In order to let people fully express their thoughts and wishes for the "baby", the zoo has prepared exquisite postcards. People can write messages on it and post them in the "mailbox". According to Allen Starbuck, a zoo worker, these postcards will go to China with the baby.

　　Stephanie Smith, who lives near the zoo, told China News Service that "Baby" is like her neighbor. She often walks to the Panda Pavilion to see it. She said that she likes "Baby" so much that it is hard to imagine what she will feel when she comes to the Panda Pavilion after it leaves. In order to see the "baby" more, she decided to come to the zoo to see it every day from the 16th.

　　Debbie Davis, a volunteer at the zoo, said that she witnessed the birth, growth and departure of Mount Tai, and now the same thing will happen to the baby. She said that in more than three years, she went to the Panda Pavilion countless times to see the "baby", but when it finally left, it was still very sad.

　　On the zoo website, the keepers of "Baby" wrote down the details of getting along with it day and night. Jenny Spoton wrote, "This is the first giant panda I have come into contact with since I worked. I watched it grow from the size of a butter stick to today. During this period, I have gained too many things. "

　　Stacy Taipola Rio wrote, "Sometimes it looks introverted, sometimes it looks active. At night, it will jump up and down, throw its toys around and have a good time. "

　　On the morning of 21st of this month, "Baby" will depart from Washington National Zoo and go to Washington Dulles International Airport. Later, it will fly to Chengdu, China on a cargo plane of FedEx.

　　The breeder Marty Dilry said that recently, they have been helping the "baby" adapt to its aviation box. He said with a smile, "Baby" has performed very well and may have fallen in love with its aviation box.

　　"Baby" is a crystallization of the cooperation between China and the United States in the field of giant panda research and protection, and it is also the messenger of Sino-US friendship. Netizen Heather Heckel left a message on the Facebook page of "Baby" on the 16th, saying, "Dear ‘ Baby ’ Thank you for letting us watch you grow up, for giving us hope for protecting endangered species, and for bringing the people of the United States and China closer together. " (End)

　　Bribery was more than 7 million yuan, and illegal lending caused the country to lose 700 million yuan. On September 5th this year, Huang Jinjiang, the former president of Dazhou Branch of China Agricultural Bank, was sentenced to death by Ziyang Court.

　　The president took bribes of 7 million.

　　From 1991 to 1997, Huang Jinjiang successively served as Party Secretary and President of Daxian Branch, Dachuan Branch and Dazhou Branch of Agricultural Bank of China. once

　　By chance, he met Chen Zhiwu, the boss of Sichuan Shengshi Group Co., Ltd. The predecessor of Sichuan Shengshi Group is a village-run collective enterprise in Wuhou District, Chengdu. In 1989, it was renamed Chengdu Shengshi Industrial Corporation. In just a few years, "Chengdu Shengshi" has developed into a local star enterprise. In 1996, Chen Zhiwu established Sichuan Shengshi Group Company with a registered capital of 40.45 million yuan with Shengshi Industry and other companies as sponsors.

　　After Huang Jinjiang became the branch head of Agricultural Bank of China, Dazhou, Chen Zhiwu began to contact Huang Jinjiang and others. Chen began to "give gifts" to Huang, from Rolex watches, a house in Chengdu, and finally directly to RMB. From 1993 to 1997, Huang Jinjiang received a total of 2.27 million yuan and 550,000 US dollars, totaling more than 7 million yuan.

　　After accepting bribes, Huang Jinjiang joined hands with Xu Dechao, former vice president of Dazhou Agricultural Bank, Yang Jian, former manager of international business department of Dazhou Agricultural Bank, Xue Ming, vice president and director of Quxian Credit Cooperative, vice president and president of Dazhu Agricultural Bank, to "help" Shengshi Group and its affiliated enterprises.

　　It is understood that Xu Dechao accepted bribes of RMB 2,229,900, USD 50,000, a radar watch and a Rolex watch from Zhi Zhiwu. Yang Jian accepted a bribe of RMB 137,000, HK$ 4,000 and a brown leather coat. Xue Ming accepted bribes of RMB 255,000 and USD 16,700 from Chen Zhiwu.

　　The country lost 700 million yuan.

　　Four people made profits for Shengshi Group by issuing loans, issuing letters of credit and issuing bank acceptance bills. As a result, Dazhou Agricultural Bank’s RMB 449,228,848 and USD 37,599,311 (a total of RMB 700 million) have not been recovered.

　　After the bribery incident of Shengshi Group was exposed, Huang Jinjiang was led out. He returned $550,000 in 1999, but he still failed to escape legal sanctions.

　　On September 5th, after a public prosecution by the ziyang Procuratorate, the court sentenced Huang Jinjiang to death, deprived him of his political rights for life and confiscated all his personal property. In addition, three subordinates of Huang Jinjiang were also sentenced. (Yu Guochuan Chen Zhenjian Intern reporter Yi Ting)

Editor: Xiao Jinping

　　Korean serial rapist Kim Gegen (data map)

　　According to Yonhap News Agency, South Korean serial rapist Kim Gegen will be released from prison in October, which makes people panic and makes the government nervous. Jin Gengen was sentenced to 15 years in prison for sexually assaulting 11 girls, and his notoriety was comparable to that of Zhao Douchun, the prototype criminal of Su Yuan. South Korea’s Ministry of Justice announced a series of measures on September 2 to focus on monitoring this "human demon".

　　Korean serial rapist Kim Gegen (data map)

　　These measures are encapsulated in the following：Immediately after he was released from prison, he wore electronic shackles for Jin Gengen for 10 years; Assign special personnel to manage and supervise it 24 hours a day; It is forbidden to contact women under the age of 19; Publicize personal information such as photos and residence; Provide psychotherapy to help them adapt to society.

　　The South Korean Ministry of Justice said that it will cooperate with the police and local governments to do its utmost to eliminate public anxiety and protect people’s safety.

　　Korean serial rapist Kim Gegen (data map)

　　Jin Gengen is 54 years old and notorious in South Korea. From May to September, 2006, he wandered around Incheon City and Gyeonggi Province and sexually assaulted 11 girls in primary and secondary schools. The victims ranged from 9 to 17 years old. On the grounds of asking for help, he tricked the victim into getting on the bus and took him to a remote place to commit crimes.

　　Prior to this, Jin Gengen had 19 criminal records. In 2000, he was sentenced to five years in prison for rape and injury. However, only 16 days after he was released from prison in 2006, he committed another crime. It is reported that because of his inferiority complex, it is difficult for him to communicate with adult women normally, so he chose minors to commit crimes.

　　Korean serial rapist Kim Gegen (data map)

　　Hearing that the devil is about to be released from prison, people in Incheon City and Gyeonggi Province of South Korea are uneasy. Some netizens said that Jin Gengen is only 50 years old, which is more dangerous than 71-year-old Zhao Douchun, hoping to sentence him to life imprisonment.

　　On the theme of the 100-day countdown to the 19th Asian Games in Hangzhou, the medal "Hushan" was officially released.

　　The shape of "Hushan" is taken from the jade cong, a ritual vessel in Liangzhu culture. The shape of "Hushan" is similar to that of the jade cong from top to bottom, with a round outside and a unique style, with high recognition.

　　The surface of "Hushan" presents the geographical characteristics of Hangzhou. On the obverse of the medal, the mountains and the West Lake are outlined with protruding clever lines, and the broken bridge and the three pools and the moon are embedded in it, which is the origin of the name "Hushan". The lake is rippling and the mountains are undulating. The figure of "Lake and Mountain" also shows the sportsmanship of athletes climbing one peak after another.

　　On the back of "Hushan", the name of the Asian Games and the sun emblem of the Olympic Council of Asia are engraved, which looks like a square seal as a whole, meaning that the athletes left a beautiful mark on the Hangzhou Asian Games.

　　There is also a three-hole bridge with reflection above the "Hushan", which is taken from Gongchen Bridge at the southernmost tip of the Beijing-Hangzhou Grand Canal. A medal will integrate three world cultural heritages in Hangzhou: Liangzhu, West Lake and Grand Canal.

　　"Lake Mountain" is the core element of the visual image system of Hangzhou Asian Games after the emblem "Tide", mascots "Congcong", "Chenchen" and "Lotus", the core graphic "Moisturize" and the torch "Burning Fire", and it is an important expression of Asian Games cultural aesthetics. (Headquarters reporter Gao Wei Sun Rui)

Gourmet is a kind of philosophy. Gu Wenhao wrote in "The History of Civilization on the Tip of the Tongue", "Whether it is to arouse yesterday’s world or to explore the deep reasons for the changes of the times. Food is no longer a simple thing to eat. On the contrary, it fully participated in the shaping process of personal memory and the whole society. The regional specialty food is especially in the hometown, which carries the smell of the hometown of the country when the youth is young; For early adopters, it conveys the unique cultural core of distant places. "

Gourmet philosophy, the quiet rise of regional cuisine

The sudden epidemic has trapped Wuhan. For a time, every bit of Wuhan touched the hearts of the people all over the country. With the gradual disappearance of the epidemic, people’s worries about Wuhan and its people have gradually turned into expectations and blessings for its rapid recovery. However, in the face of the tourism industry that has not resumed as usual, both the Yellow Crane Tower and Wuda Sakura are still far from us. At the moment when the travel was stopped, it trapped the body but could not help the Chinese people to explore the gluttony of regional cuisine. A national regional food feast has quietly emerged on the Internet, and the sales of regional food such as snail powder, hot pot, hot and sour powder and rice noodles have soared. At the same time, Regan Noodles has become the "sustenance" of the people of the whole country. According to statistics, from January 20th to March 2nd, 2020, snail powder on Taobao ranked first among the best-selling products. At the same time, the sales of convenience Regan Noodles products have also increased substantially. The epidemic of "black swan" has brought new opportunities to regional cuisine.

Investigating the reasons for the sudden emergence of regional cuisine, Professor Zhou Hongcheng from China Institute of Food Culture, Zhejiang Gongshang University interprets it as follows: First of all, the production process of regional cuisine is relatively simple and the production process is not complicated, and the short, flat and fast cooking method conforms to the fast-paced life trend of modern people; Secondly, regional cuisine can satisfy diners’ psychological curiosity about unknown tastes in different regions; Furthermore, the online celebrity of regional cuisine has also promoted the rapid development of regional cuisine.

Indeed, the sudden emergence of regional cuisine in the past two years is closely related to its regional culture and modern people’s different psychological demands for food. First of all, there is a profound historical and cultural endorsement behind the "small but specialized" regional cuisine with distinctive characteristics, which is not only food but also traditional culture. According to ccas《2019 Asian Catering Development Report, 87.5% of the respondents believe that food exchange and mutual learning is an important way to communicate with cultural civilization. Secondly, the new media channels represented by short videos provide a huge flow and window for spreading regional food culture. Tik Tok search data shows that the search volume with "gourmet" as the key word in the first quarter has greatly increased compared with the past. The bottom-up communication path also provides an emotional foundation for the spread of regional cuisine. A large number of regional cuisines have changed from grassroots to popular national cuisines, and local snacks such as Moon steamed buns, Taiwan Province rice balls, northeast fried skewers, snail powder, hot and sour powder and Regan Noodles are the representatives of this cultural phenomenon.

Carrying blessings, Regan Noodles jumped into online celebrity’s new "group pet"

Among many regional cuisines, Regan Noodles will undoubtedly be the big winner this year, and its popularity has even become a cultural phenomenon. According to "Taobao Eating Big Data Report in 2019", Regan Noodles sold 4.78 million pieces a year, ranking among the top of the list of "Chinese regional snacks" and enjoying a good popularity. With the restart of Wuhan, Regan Noodles, the "old online celebrity", has become a "new group pet" in the regional food industry, and has a tendency to surpass the big brother snail powder. According to media reports, recently, many Regan Noodles brands are out of stock or pre-sold on shopping platforms such as Tmall and JD.COM. Among them, the delivery time of Regan Noodles products in pre-sale needs to wait for many days, and the hot scene can be seen.

One of the reasons why Regan Noodles can stand out among many regional beauty foods is its unique taste. Everyone in Wuhan knows that authentic sesame sauce is the soul of Regan Noodles. After eating a bite, the faint sesame fragrance overflows the mouth, the crispy side dishes are fresh and delicious, and the noodles are strong, refreshing and slippery. The second is because of its cultural connotation. As the city card of Wuhan, the authentic Regan Noodles with glutinous gluten sauce, spicy and delicious flavor is like the cool and honest and frank character of Wuhan people, showing the fashionable attitude of Wuhan. In 2014, Wuhan Regan Noodles was officially declared as a national intangible cultural heritage, and it was also called "Four Noodles in China" with Zhajiang Noodles in Beijing, Daoxiao Noodles in Shanxi, Lamian Noodles in Lanzhou and Dandan Noodles in Sichuan. Thirdly, as the epitome of Wuhan, Regan Noodles has become a national memory of the epidemic, and has been endowed with more national cultural symbols, placing the blessings and expectations of the people of the whole country on Wuhan.

At 0: 00 on April 8, Wuhan lifted the control measures for the passage from Han to Hubei, and Wuhan finally got out of the cold winter. A picture by Weibo netizen @ Chen Xiaotao momo exploded the network, and "Regan Noodles, long time no see" became a popular buzzword and rushed to the hot search. In order to help Wuhan and Hubei recover as soon as possible, JD.COM and other e-commerce platforms launched a "buy all Hubei goods" campaign, and a number of featured goods, including Regan Noodles, "exploded" on the platform. Zhou Danpeng, a food industry analyst in China, also mentioned the influencing factors of emotional marketing when interpreting the sudden hot sale phenomenon in Regan Noodles.

"Noodles" compete for hegemony, and good sesame sauce is the authentic taste.

But at present, there are many brands in Regan Noodles market, and their tastes are complicated. Search "Regan Noodles" through "Sky Eye Search", and there are 18,679 related companies. A dazzling array of products can be described as "the flowers are gradually fascinating." How to select Regan Noodles with authentic flavor from many brands like "the fight between immortals" has become a difficult problem for consumers.

Recently, Huang Cancan, an artist who was born in Hubei and grew up in Wuhan, joined hands with the self-catering brand that created a catering standard for one person to launch an authentic Regan Noodles-self-catering Wuhan Vitality Regan Noodles. Adopt imported wheat, 10 degrees cold water multi-pass kneading technology to make dough, and the gluten is refreshing; The black sesame paste rolled by traditional technology is rich and mellow; Just the right sour beans, sour and appetizing; Spicy radish diced with radish as raw material is fresh and crisp; With chopped green onion and sesame seeds, the authentic Wuhan flavor of Regan Noodles will be brought into full play.

"Regan Noodles’s soul is sesame sauce. Since the pot of Wuhan vitality, Regan Noodles has brought the mellow flavor of sesame sauce to the extreme. The addition of small ingredients such as sour beans and spicy radish diced enriches the taste, and the spicy oil and sauce are just right, making the taste more Wuhan-like." In order to restore authentic delicacies to the greatest extent, as the delicious ambassador of Regan Noodles, Huang Cancan personally participated in product development. Among them, the proportion of sesame sauce is constantly adjusted based on her feedback, just to find the authentic taste of Wuhan.

After 1995, Huang Cancan met Wuhan Regan Noodles with a history of nearly a hundred years, just like the collision between young people and traditional culture, which showed the original attitude of young consumers towards life, not only pursuing texture, but also being fashionable and interesting. As a Regan Noodles with the same attitude, Zihiguo Wuhan Vibrant Regan Noodles is not only rich in material, delicious, but also attractive and interesting. It incorporates local cultural elements in packaging design, and the appearance of Wuhan dialects such as "premature", "solid" and "right appetite" brings authentic flavor to consumers. The intimate design of the filter hole and the transparent food-grade lunch box show the attitude of a food enterprise and its insistence on quality.

It is worth mentioning that this dynamic Regan Noodles in Wuhan has also pinned the emotional resonance of the self-hi pot, Huang Cancan and Wuhan. After the outbreak of the epidemic in January 2020, Zihuiguo took the lead in donating more than 5 million yuan worth of Zihuiguo to more than 50 hospitals in key areas of COVID-19, such as Wuhan, Xiangyang, Yichang and Huanggang, becoming the first internet enterprise to donate to the epidemic area and the first emergency food to be delivered to Wuhan hospital. Huang Cancan, a native of Hubei Province, also donated 30,000 copies of self-hi-pot products to the epidemic area in conjunction with self-hi-pot. This origin is also an important opportunity for the launch of Wuhan Vitality Regan Noodles.

One-person aesthetics opens the era of "exclusive enjoyment" of food

According to statistics, in 2018, the sales of "one-person food" foods, such as self-heating hot pot and snail powder, increased by over 60% year-on-year. According to the data report of "National Taste in 2019-2020" released by Tmall, one-person food will become one of the six annual food consumption trends in 2020. With the growing number of single people living alone, the single economy has risen, and one-person eating has gradually become a trend.

At the same time, the main group of "eating for one person" is Generation Z, and this group of young people who pursue the attitude of "being alone but not alone" are more willing to enjoy this consumption habit. The Post-95 Lifestyle Research Report describes the characteristics of this group in detail. They are more concerned about "experience" and "frugality" at the same time, and they try to tap better value and service. In terms of attitude towards food, it is reported that Generation Z pays more attention to food health, takes a fancy to food culture, likes DIY process and interaction. Their attitude towards food is closer to the category of "aesthetics".

In order to conform to the brand-new lifestyle and psychological aesthetic appeal of Z generation, the brand of self-help pot has formed its own unique product matrix. Focusing on the regional taste, Zihiguo, which devotes itself to promoting Chinese food culture, has successively launched online celebrity regional special fast food products, such as snail powder self-heating pot (Guangxi), chicken soup with small fresh mushrooms (Yunnan fresh mushrooms), Japanese dolphin bone self-heating pot, Korean army self-heating pot, beef clay pot with sand tea (Guangzhou), Chongqing Xiao noodles, etc., so that young people of generation Z can taste delicious food from all over the country without leaving home. The launch of Regan Noodles has further enriched the product layout of regional cuisine in Zihiguo, and enabled more Z-generation young people and food lovers to taste the original "Wuhan flavor", satisfied their curiosity about food, and provided rich life choices of "eating for one person".