CCTV News:After the program "Endless Long March" was broadcast, not only did the audience respond strongly, but it was also praised by many industry experts. They think that The Endless Long March is well-made and informative, and they also analyze the winning points of the Endless Long March from the aspects of topic selection, production method and communication effect.

　　Professor Yin Hong, School of Journalism and Communication, Tsinghua University: Learning from an old friend never forgets a new heart.

　　The Long March is an epoch-making event in the history of modern China. With interviews and pursuits, The Endless Long March not only recounts the past, but also embodies the indomitable spirit of Chinese heroes and heroes in their pursuit of a democratic and free new China with national independence, people’s liberation and a prosperous country. The form of historical documentary makes this thematic narrative have a sense of history, and produces the communication effect of reviewing the old and learning the new, and never forgetting the original heart.

　　Professor He Suliu, Deputy Minister of Journalism and Communication, Communication University of China: The Grand Narrative of Individual Life.

　　The Long March can be said to be the ultimate test of existence full of magical colors. From the topic selection, The Endless Long March is full of story and vitality. From the point of expression, it combines the essence of TV news and documentaries, cuts in from a small incision, and restores memories from the perspective of the ordinary Red Army. The Unknown Hero shows the mysterious radio communication troops, The Young Red Army shows the transformation of young Red Army soldiers, and The Woman Hero tells the story of the female Red Army, bearing the grand narrative of the Long March with individual life experiences. But the length of 20 minutes breaks the limitation of traditional documentary, which is more suitable to spread in the new media environment.

　　Beijing Normal University School of Journalism and Communication ExecutiveProfessor Yu Guoming, Dean: Appeal to Emotion and People’s Will

　　The Long March is a miracle in the history of human civilization, which contains rich meanings, and the meanings are different in different periods and different moods, and this endless Long March just shows this richness and surpasses the achievements of real achievements. Especially in the specific background of social transformation, The Endless Long March mobilizes audio-visual language, shows the relationship resources and emotional resources between communist party and the people with details such as military songs and military discipline, shows the sense of identity generated by the warmth of the people, reveals the periodic law of social history, and shows the aspirations of the people in power in communist party. The application of these techniques, such as the repetition of the original song and scene simulation, not only creates a sense of presence and immersion, but also mobilizes emotional resources and connects the audience’s cognition. The highest state of audio-visual art is to appeal to emotion and promote narrative with emotional power.

　　Professor Sun Zhenhu, Director of Undergraduate Teaching Office, Department of Journalism and Communication, China Communication University: Unique Exploration.

　　The 12-episode special program "Endless Long March" produced by the News Review Department was broadcast in prime time on the news channel from October 8 to 19. This program has several innovations and is worth popularizing and learning.

　　First, the news language documentary creation

　　This program was broadcast on news channel and Focus Interview. Because of the time limit and channel characteristics, the program was created as a documentary in news language. The combination of these two types of programs makes the program not only have a short, flat and fast high-rhythm narrative, but also keep the fullness of the characters’ personality and the temperature of narrative, and can spread a large amount of information in a short time, with a degree of relaxation and rigorous structure. This production method is also very consistent with the characteristics of new media video communication, so it has also received more than 600,000 clicks every day in the communication of new media, which can be said to be a good attempt of cross-screen communication. This is also based on the creator’s exploration of combining news language with documentary creation.

　　Second, the fieldwork in the sense of sociology and history

　　Historical documentaries often have historical value, and most of them are interested in collecting unpublished historical materials, but this program has made new explorations in this respect. First of all, the statement of the existing historical materials in the program is more about the way of independent investigation, rather than what others say, and it is hoped that the witnesses or witnesses of the incident can show up, so the program group conducted a large-scale interview with the old Red Army as much as possible. This is not only a rescue excavation of historical materials, but also a discussion on the way of creation with both sociological and historical methods. It should be a large-scale social investigation, which is an interdisciplinary creative attempt and worth popularizing.

　　Third, the image expression with great sense of the times

　　It is easy for the theme of historical documents to be old-fashioned, regular and lacking in new ideas in image expression. Based on contemporary imaging technology, this film can combine three-dimensional animation, scene reproduction, drone shooting and other creative methods, so that the image has a film-like fine picture quality in detail expression, and has a sense of the times in drone aerial photography in scene shooting, thus expressing the image’s sense of the times very fully, with great appeal and spirit of the times, and avoiding the shortcomings of historical documents, such as "full content and outdated image".

　　Zhou Dongyuan, deputy editor-in-chief of the former New Film Production Center: Really simple and moving people with emotion.

　　The 12-episode series "Endless Long March" has a clear background and rich and touching details. The whole story-telling technique was adopted, which moved the audience with full feelings. Especially for the younger generation, these stories are unheard of and shocking. The series of programs subtly moisten people’s hearts with the vivid deeds of the Long March heroes and the eternal spirit of the Long March. The real and simple narrative communication effect is far better than the empty "high-level" tone!

　　Professor Zhou Xiaopu, School of Journalism, Renmin University of China: Well-made and informative.

　　Endless Long March strives to find new materials and new perspectives to commemorate the 80th anniversary of the victory of the Long March. The film replaces slogan-style propaganda with shocking stories, trying to find the fit between history and reality, and showing the revolutionary spirit of Red Army soldiers who are United for their ideals and are not afraid of sacrifice. The program corresponds the map diaries in the newly released Diary of the Long March to the real environment, and interviews many old Red Army men with an average age of over 95, focusing on their photos in the Long March and telling the stories in the photos. This shows that the director has done a lot of research work and is not satisfied with the existing routine stories. It shows that the works are written in depth, carefully produced and the whole film is rich in information.

　　CCTV News:On November 28th,The Central Meteorological Observatory issued a bulletin on environmental meteorology. From the morning of November 28th to the morning, there were foggy weather in parts of eastern Hubei, western and northeastern Hunan, central and northern Jiangsu, northwestern Jiangxi, western and northern Sichuan Basin, and northern slope of Tianshan Mountain in Xinjiang, among which there were strong fogs with visibility less than 200 meters in eastern Hubei, western Hunan and northeastern China.

　　Affected by cold air, in the next few days, the atmospheric diffusion conditions in most parts of the country are good, and there is no large-scale haze weather. From December 2 nd to 6 th, the atmospheric diffusion conditions in central and southern North China and western Huanghuai were poor.

　　The specific forecast is as follows:

　　Beijing-Tianjin-Hebei and its surroundingszone

　　In the next few days, the region will be affected by cold air activities, and the atmospheric diffusion conditions will be good. From December 2 to 6, the atmospheric diffusion conditions in the central and southern parts of the region were poor.

　　Yangtze river delta region

　　On the 28th, affected by the upstream pollutant transport, there will be short-term mild haze weather from north to south in Jiangsu and Anhui provinces. In addition, from the morning of the 28 th to the morning, there were foggy weather in parts of central and northern Jiangsu.

　　Fenwei plain area

　　In the coming week, the atmospheric diffusion conditions in most parts of the region are good, only in Guanzhong area of Shaanxi Province, there is mild haze weather and local moderate haze.

　　Pearl river delta region

　　In the coming week, the atmospheric diffusion conditions in most parts of the region are good, and there is no obvious haze weather.

　　Central China region

　　In the coming week, the atmospheric diffusion conditions in most parts of the region are good, and there is no obvious haze weather. In addition, from the morning of the 28th to the morning, there were foggy weather in parts of eastern Hubei, western and northeastern Hunan, northwestern Jiangxi and other places, and some areas had strong fog with visibility less than 200 meters.

　　Southwest region

　　In the coming week, the atmospheric diffusion conditions in the southern Sichuan Basin are general, with short-term mild haze. In addition, from the morning of the 28th to the morning of the 18th, there was foggy weather in some parts of Sichuan Basin.

　　Northeast region

　　In the coming week, cold air will be more active, and the atmospheric diffusion and wet removal conditions in most parts of the region will be good, and there will be no obvious haze weather, except for mild haze weather in central Heilongjiang and other places.

　　Northwest region

　　In the coming week, there will be sand or dusty weather in parts of southern Xinjiang and other places.

　　"This is not a party, it is simply ‘ Advertising conference ’ There are several programs mixed in "The meaning of the host’s existence is to read advertisements" and "The Lantern Festival without advertisements is comfortable to watch" … … In order to welcome the Spring Festival and Lantern Festival, CCTV and David have launched large-scale parties. The reporter of "Rule of Law Daily" recently browsed social media and found that for some parties, the audience frequently "spits" and a large number of advertisements have become the main "slots".

　　It is worth noting that a large number of advertisements are implanted in some parties, which has become a common phenomenon in recent years. Many netizens said that some advertisements even ran through the party and were repeatedly mentioned by the host. Too many advertisements greatly affected the viewing experience. "Waiting for the live broadcast in front of the TV set, I finally waited for the party, but the ubiquitous advertisements made it difficult to concentrate on watching, and it was very jumping."

　　The reporter learned that from the perspective of the party producers, advertising is directly linked to sponsorship funds, which plays a vital role in program production and star invitation. But too many advertisements have become a "crowd-out" move for the audience. How to balance the relationship between them? Is excessive product placement suspected of violating laws and regulations? Should the number of advertisements be limited? With these questions, the reporter launched an investigation.

　　There are too many advertisements in the party.

　　Affect the audience’s viewing experience

　　"After the singer finished singing, he was taken by the host to a rest area on the side of the stage, where not only the products and logos of a certain brand were placed, but also the advertisements of the brand were scrolled at the bottom of the screen. The host and singer brought out the brand advertising words in the form of chat, and the whole process lasted for 5 minutes. I am blinded by the whole person. " Ms. Liu, who works in Chaoyang District, Beijing, still remembers the advertisement at a party during the Spring Festival this year. "It’s my favorite singer. I wanted to continue listening to him, but I was forced to watch a long ‘ Advertising performance ’ 。”

　　In recent years, the placement of advertisements in parties, variety shows and film and television dramas is too blunt and excessive, which has gradually become one of the problems reflected by the audience. In this year’s New Year’s Eve party of a satellite TV, the advertisement of a home brand is eye-catching. The brand name always appears in the lower right corner of the screen, and there are huge brand pictures on both sides of the main stage. When the camera zooms in, it almost occupies half of the screen, and the red background is particularly eye-catching in the dim scene. In the following time, the host and guests talked about the room decoration one by one, and the host even introduced the sofa and massage chair beside him. After 3 minutes of introduction, the next program was reported.

　　Mr. Zhang, a citizen of Tianjin who watched the party, said that it was even difficult for him to focus on the program being performed, and he remembered who the sponsor was after watching the whole party, which seriously affected the viewing effect.

　　The reporter observed many parties through playback and found that there were a lot of advertisements implanted in each party. From the host’s announcement to the stage layout to the performance, the advertisements provided by sponsors are everywhere, and there are various forms: there are brand logo； that occupy almost the whole background board; There are also ubiquitous brand animations; There is also a long advertisement for the audience during the program.

　　Most of the party advertisements are not "solo" of a single brand. In a series of programs at a party, two hosts sat on the sofa, and the table in front of them was filled with products provided by major sponsors, including drinks, mobile phones, alcohol and health care products. The desktop was piled up, and the camera gave these products close-ups many times, and the limelight was even better than that of the hosts.

　　Advertising is overwhelming and pervasive, which directly affects the audience’s viewing experience. "One second I was still enjoying the song, and the next second I seemed to switch to the shopping channel. I didn’t want to miss the next program, so I had to sit through this embarrassing ‘ Episode ’ 。” Netizen Xiao Qing said. Not long ago, while watching the party, she posted on the social platform: "It’s not just the stage background that advertises, but an advertisement will suddenly appear in the host’s announcement, sketch and program, and even the actor star will start introducing the product. I think I can’t wait to put the product directly in front of me."

　　Yu Chen, who lives in Nanjing, Jiangsu Province, bluntly said that the significance of some parties at present is more like making money, and the audience’s feelings are not taken into account. The more advertisements are added, the more money the organizers will earn. "This obviously goes against the original intention."

　　"Poor product placement is hard to accept, and most advertisements on the market are too ‘ Simple and rude ’ Some advertising words give people the feeling that street vendors are shouting ‘ Big sale ’ People just want to run. Product placement is not completely forbidden, but should not arouse the audience’s disgust, and it is best to be compatible with the program ‘ Get on the track ’ 。” Yu Chen said.

　　The advertising party will win both sides.

　　The audience called for regulation as soon as possible.

　　It is worth noting that not only major parties, but also many variety shows and film and television dramas have a large number of advertisements implanted. Then, why do all kinds of parties and variety shows become what the audience calls "advertising conferences" and "sponsor competitions"?

　　Ms. Zhang, who works in an advertising company in Beijing, told reporters that the placement of advertisements is compulsory to a certain extent. Taking film and television works as an example, all kinds of advertisements inserted by sponsors will appear together with film and television works, and viewers cannot directly skip and watch them without advertisements. It is for this reason that many businesses are willing to promote their products in the form of product placement, and evening parties, popular variety shows and TV dramas have become the most preferred.

　　Ms. Zhang said that if advertisers want to implant advertisements in audio-visual programs, they must pay the corresponding advertising fees to the photographers, which can greatly alleviate the cost pressure in the production stage. "Every broadcast after the release of film and television works means the exposure of advertising brands in front of the audience."

　　According to insiders in the industry, the cost of a New Year’s Eve party, the cost of inviting stars, and the remaining venue fees, publicity fees, lighting and other expenses are also very high. In the era of "traffic is king", the traffic brought by popular star artists to the party deserves a lot of capital investment, which leads to the situation that major producers "rob people". In order to ensure that famous artists are invited, producers have to raise the salaries of artists, and advertising sponsorship has become the most convenient and efficient channel to "fill the hole". The organizers of the party should attract as much investment and sponsorship as possible to ensure other expenses. Sponsors invest a lot of money, which will inevitably require as many advertisements as possible to enhance their exposure.

　　The "win-win" situation between the advertiser and the party has made the audience a "victim". The lengthy brand introduction and ubiquitous product placement have made many viewers call on the relevant departments to regulate the proliferation of product placement.

　　Zheng Ning, director of the Law Department of the School of Cultural Industry Management of China Communication University, believes that the cultural industry should achieve the unity of social benefits and economic benefits, and put social benefits in the first place. The cost of TV evening is high, which requires a lot of funds. Advertising sponsorship is the main source of funds, so it is reasonable to insert advertisements appropriately. However, if there are too many advertisements or unreasonable links, the audience experience will be seriously affected and the word-of-mouth will decline, which will reduce social benefits and ultimately affect long-term economic benefits.

　　Optimize the form of advertising content

　　Improve the law to respond to concerns

　　Judging from the legal provisions, is there a "cure" for the excessive product placement?

　　Yue Qiang, a senior partner of Beijing Hairun Tianrui Law Firm, said that at present, China’s laws do not prohibit or limit the number of advertisements published by TV stations. The advertising law and other relevant laws and regulations mainly focus on the content of advertisements, but do not explicitly limit the number, time and frequency of product placement.

　　"Any advertisement needs to comply with the provisions of the Advertising Law. If it is suspected of false propaganda and infringes on consumers’ right to know and choose, it needs to bear corresponding legal responsibilities. Therefore, TV stations should do a good job in advertising compliance when deciding to broadcast advertisements. " Zheng Ning said that TV advertising is one of the main advertising channels and an important way for TV stations to generate income. Promoting the healthy development of TV advertising can not only ensure the audience to watch programs smoothly, but also help to purify the market atmosphere and guide the benign development of the market. How to purify and improve the atmosphere has become an urgent problem to be solved.

　　To this end, Zheng Ning suggested that advertising is the economic lifeline of the development of the TV industry, and moderate advertising should be allowed, but broadcasters should be legal and compliant, constantly optimize the content and form of advertising, enhance the audience experience, and seek new profit models at the same time. The competent authorities should also supervise the legal compliance of advertising.

　　Yue Qiang believes that the current proliferation of product placement has become an important issue that the audience has strongly reflected and needs to be paid attention to. In the advertising law and other relevant laws and regulations, it should be stipulated in what way and in what proportion TV stations and film and television media groups should publish advertisements as advertisement publishers, so as to better protect the legitimate rights and interests of viewers. At the same time, optimize the content and form of advertisements and enrich the content of programs. "Only high-quality TV advertisements can make the audience like and remember, and it is not easy to produce resistance."

　　"The quality of TV advertisements put in by many businesses in China is low, which leads to the audience’s resistance. To this end, advertisers should seriously think about it, constantly communicate with advertising companies, and comprehensively consider the characteristics of products, the connotation of brands, the general situation of the market, and the form of broadcasting, so as to produce high-quality TV advertisements. " Yue Qiang said.

　　□ Our reporter Han Dandong

　　□ Intern of this newspaper Wang Yitian

[car home Yantai Preferential Promotion Channel] Recently, we learned from the preferential information that this model is currently undergoing preferential activities in Yantai, with the highest preferential range of 126,900 yuan and the lowest starting price of 315,000 yuan. If you are interested in BMW i4, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The exterior design of BMW i4 shows a futuristic style. The front face adopts BMW’s latest family-style design language, and the unique kidney-shaped air intake grille makes the overall shape more dynamic and recognizable. The lines of the front part are smooth, and with the sharp headlight group, a strong visual impact is created. On the side of the car body, the BMW i4 adopts a slip-back design, and the smooth waistline extends from the front of the car to the rear of the car, outlining an elegant car body outline. In addition, the body size is moderate, which not only ensures the driver’s sufficient driving vision, but also is a dynamic visual effect. In the rear part, the BMW i4 adopts a simple and dynamic design, with a slender taillight set, which makes the whole rear look more modern and technological.

The body size of BMW i4 is 4785mm*1852mm*1455mm, the wheelbase is 2856mm, the front track is 1601mm, and the rear track is 1630mm. The side lines of the car are smooth and dynamic, and the waistline extending from the headlights to the rear of the car presents a sense of power and movement. The front wheel size is 245/45 R18, and the rear wheel size is 255/45 R18. The equipped 18-inch rim highlights its sports style.

The interior design of BMW i4 shows the perfect combination of luxury and technology. The center console is equipped with a 14.9-inch high-definition touch screen, which provides an intuitive and convenient operation experience for drivers. The car adopts a high-quality leather steering wheel, which supports manual adjustment up and down and back and forth, ensuring that every driver can find the most comfortable position. In addition, the car is equipped with advanced speech recognition control system, which supports multimedia, navigation, telephone and air conditioning control, and improves the convenience and safety of driving. In terms of seats, BMW i4 provides a variety of material choices, including imitation leather, genuine leather and leather /Alcantara mix, which ensures the comfort and luxury of riding. The main and auxiliary seats have a wealth of adjustment functions, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, to ensure that long-distance driving can remain comfortable. The front seats are also equipped with heating function, which provides extra comfort for cold weather. In addition, there are multiple USB and Type-C interfaces in the car, which is convenient for passengers to charge electronic equipment. The front row is also equipped with wireless charging function, which further enhances the sense of technology and convenience in the car.

BMW i4 is equipped with a powerful and efficient motor with a maximum power of 210kW and a maximum torque of 400N·m, which brings excellent power experience to drivers.

The owner of car home said that the configuration parameters of Series I 3, 5 and X3 are almost the same, but the shell has changed. He is willing to spend more than 100,000 yuan to buy I4, just for its face value and personality. Moreover, the I4 is an imported car, so there is no need to do such a thing as buying it home and deducting the bid. At first glance, the big nostrils are not mediocre. When he drives out, everyone guesses at 600,000, feeling a little embarrassed.

　　China Daily Online, April 21st (Sun Ruonan) According to a report by CBS on the 20th, former US Vice President Biden expressed his willingness to choose Michelle Obama as his running mate in the 2020 presidential election.

　　The potential Democratic presidential candidate said that former First Lady Michelle would be a strong vice president if she accepted the nomination.

　　Biden said on the 20th: "I am willing to choose her (as a partner). She’s smart. She knows the road. She is a great woman, and the Obamas are my good friends. I don’t think she wants to live near the White House any more. " However, Biden also said that it is still too early to choose a vice presidential candidate.

　　He said: "As far as candidates are concerned, we have just begun this process. We will soon let the Committee examine it and begin to investigate the background of potential nominees. Everything has just begun. "

　　In addition, Biden said: "I promise that (the vice president) will be a woman, because it is very important that my government should be as diverse as the composition of society and the country. We promise that there will be a woman of color in the Supreme Court, which does not mean that there will not be a similar vice president. "

　　"I think we must establish this system once and for all. In my opinion, we could have had a female president before, that is Hillary Clinton," Biden said. "Besides, there are many suitable women."

　　On November 16, the Ministry of Industry and Information Technology officially announced the third batch of service-oriented manufacturing demonstration lists, and () was successfully selected as the "Third Batch of Service-oriented Manufacturing Demonstration Platforms" (48 in total) with "Service Platforms for Custom Furniture and Home Furnishing Solutions". This is also the first demonstration platform selected in the custom home furnishing industry.

　　O2O pioneers build a home furnishing industry chain service platform

　　Shangpin Home Delivery took the lead in entering the O2O field in 2009 and is a successful pioneer in the domestic mass customization home e-commerce field. Shangpin Home Delivery Service Platform has established a "solution library" of "room type library", "product library" and "home overall solution" based on the Internet real-time transaction and interactive design system, and improves consumers’ purchasing experience through cloud design, big data analytics and CRM. Consumers book designers’ door-to-door measuring rulers through the platform, and visit offline brick and mortar stores for visiting experiences to tailor home solutions. At the same time, combined with mobile Internet marketing, O2O sales and e-commerce platforms for home accessories, and the "large-scale furniture customization" system of Industry 4.0 intelligent manufacturing factories, seamless connection and full-process informatization have created a new business model of "C2B + O2O".

　　This platform has established the first truly integrated public service platform for the home furnishing industry chain and value chain, with the aim of enhancing consumer experience and providing a full range of services to consumers, sales enterprises, and home furnishing product suppliers. It emphasizes the personalized needs of consumers, realizes the integration of product users, manufacturing enterprises, and sales enterprises, and promotes the agglomeration of the home furnishing industry.

　　BIM technology revolutionizes the packaging model and consumer experience

　　In the consumer business field, Shangpin Home Delivery has launched BIM decoration technology to digitize each customer’s home space, and realize one-stop matching of all home categories through "what you see is what you get" design. Using BIM technology to preview the whole process of decoration in advance, avoid risks and improve efficiency, accurately count usage, and reduce material waste. Through the central tower desktop plan scheduling system and 5G digital construction site, large-scale and multi-link construction can be carried out in an orderly manner, thus effectively ensuring delivery time and delivery quality.

　　Digital intelligence capacity enhancement design value, build "design island" ecosystem

　　In the field of design services, Shangpin Home Delivery’s cloud design service platform integrates a large number of home designer resources, room type libraries, product libraries, and space solutions, greatly improving the designer’s work efficiency, and realizes intelligent design through a variety of iterative design software. It comprehensively promotes first-line acquisition of inspiration, online negotiation, mid-term follow-up, offline transactions, and construction delivery.

　　Based on the "new management" thinking of the Internet, Shangpin Homestead has also established a "design island" platform to create a novel and fun Internet office scene for tens of thousands of designers. Each designer has a design rank, and there are different points according to customer praise, performance, work attitude, etc. Points can be exchanged for different prizes, and at the same time, it also gives them spiritual motivation and value orientation. Designers are encouraged to study customer space solutions in depth, and use points to conduct transactions internally. Use the power of games to unite many designers scattered across the country, and use a new generation of favorite gamification systems to inspire creativity and a sense of belonging.

　　Deeply empower small and medium-sized home improvement enterprises to achieve a new business model of mutual win-win and symbiosis

　　In the field of industrial Internet, Shangpin Home Delivery launched "HOMKOO Decoration Cloud" to empower the home improvement industry and create a new business model of mutual win-win and symbiosis in the home improvement industry. Integrate the resources of the whole house decoration industry, through data intelligence, service integration, common quality assurance, centralized procurement of resources and SaaS tools, etc., to help small and medium-sized home improvement enterprises expand the whole house decoration business capacity, realize service model upgrade, reconstruct the industrial chain and value chain of the home improvement industry, improve industry efficiency, and help traditional home improvement enterprises transform and upgrade into innovative home improvement enterprises.

　　Shangpin home delivery also uses BIM installation technology to deeply enhance the management level of installation enterprises and project synergy capabilities, empower small and medium-sized home improvement enterprises, promote industrial chain integration, and build an industrial high-quality ecosystem.

　　After reaching a strategic cooperation with JD.com in June this year, through in-depth cooperation with JD.com in brand, traffic, supply chain, technology research and development, Shangpin Home Delivery will also strive to become a high-quality platform and service provider for consumers’ () shopping and home experience, and create higher customer value for consumers.

　　In addition, on November 1, Shangpin Homestead was also awarded the "2021 Guangzhou Private Leading Enterprise" by the Guangzhou Municipal Bureau of Industry and Information Technology.

　　Service-oriented manufacturing is a new manufacturing model and industrial form that integrates manufacturing and service development, and is an important direction for the deep integration of advanced manufacturing and modern service industries. As a service-oriented manufacturing demonstration platform, Shangpin Home Delivery will continue to accelerate the development of new business models and models of service-oriented manufacturing, effectively extend the industrial chain, enhance the value chain, and promote the improvement of manufacturing quality and efficiency and transformation and upgrading!

　　(The picture is authorized by Shangpin Home Delivery.)Use)

　　(Editor in charge: Zhu He)

I still remember that Avita achieved a new delivery record of 6,106 units in December 2023, breaking the previous delivery record. A month later, Avita ushered in a "good start" in 2024, with deliveries reaching 7,059 units in January, once again breaking the delivery result in December, which is amazing.

Specifically, in January 2024, Avita 11 delivered 2,038 units, Avita 12 delivered 5,021 units, and is in the process of continuous climbing. However, compared with the huge sales of Avita 12, the current delivery volume does not seem to meet the expectations of users. In response to this problem, Avita held a "meeting this moment" user meeting in celebration, saying that Avita 12 will deliver 8,000 units in March, with the fastest speed and the best quality, to repay the trust and love of users.

Avita’s approach of taking the initiative to explain the situation and expressing its position to users is really very popular. You know, Avita, as a future intelligent luxury brand born out of the industry-leading intelligent electric vehicle technology platform CHN, brings together the top advantages of Changan Automobile, Huawei, and Ningde Times three industry giants in their respective fields. Its Avita 11 and Avita 12 models have a good performance of intelligent strength. Judging from Avita’s attitude towards users, there is no lack of humanization and warmth, and it lives up to the love of users.

Looking at the entire smart car market, Avita’s overall strength can rank among the top. Specifically, Avita’s dual flagship models are fully equipped/iteratively upgraded with Hongmeng cockpit and Huawei’s high-end intelligent driving system HUAWEI ADS 2.0, bringing users a far-ahead intelligent experience. With the blessing of the three lidars standard in the whole series, Avita’s flagship models have the industry’s top-class accurate perception ability, and with Huawei’s high-end intelligent driving system ADS 2.0, the intelligent driving ability is excellent.

According to the official data of Avita’s smart driving, the accumulated mileage of Avita’s smart driving is 35 million kilometers, accounting for 23% of the total mileage, and the accumulated call of smart parking assistance is 3.70 million times. Such data shows that Avita’s smart driving function has been fully trusted by users and used frequently. Moreover, Avita’s efficient "evolution" ability has always been praised by users, which can bring users a "frequently used and new" car experience.

For example, on January 31st, Avita Technology officially announced that it will start pushing OTA upgrades to all Avita users from now on. Among them, Avita 12 ushered in the first major version of OTA upgrade, and Avita 11 was updated again with continuous OTA, with a total of 30 + feature updates. Through this OTA upgrade, we have reason to believe that Avita will continue to adhere to longevity, accelerate the delivery process, and continue to improve its own strength and intelligence.

　　At present, young people tend to choose new energy vehicles. The more advanced intelligence and modernization of new energy vehicles have become the choice of many riders. In today’s market environment, our country’s new energy smart vehicle technology is also quite in place. For example, Avita has recently set off a lot of waves in the new energy market.

　　In order to enable everyone to enjoy a more perfect travel experience while driving, Avita aspires to become more intelligent and modern. On July 14, MIIT officially announced the information of Avita’s first medium and large sedan in the 373rd batch of new car announcements – Avita 12.

　　From the information disclosed at this stage, the appearance of the Avita 12 shows a sense of power and futurism, and the pure coupe design concept uses lines to outline the suspension of the coupe posture. Combined with the front face design of the Avita gene and the unique sports back design of the coupe GT model, the pure sensibility can’t help but be intoxicated. Create a cushioned induction cockpit for the owner, allowing users to enjoy an emotionally intelligent space experience.

　　Its details are also in place. At this stage, only a very small number of brands can achieve mass production of electronic exterior rearview mirrors, and Avita 12 is one of them. It perfectly interprets the "futuristic feeling" of smart new cars with innovative design and intelligent technology. With the blessing of high definition image technology, electronic exterior rearview mirrors can provide a good and clear vision environment in harsh environments such as rain at night, ensure driving safety, and provide users with a sense of security. At the same time, it also reflects the humanistic care of its brand.

　　The Avita 12 power system will be the same as the Avita 11. The Avita 12 provides two sets of power systems with rated output power of 230kW and 425kW respectively. From the data, it can be basically determined that this is the rear-drive version and four-wheel drive version of the Avita 12. Referring to the Avita 11’s acceleration performance of 3.98 seconds, the Avita 12 has the same level of power parameters, coupled with the low drag coefficient brought by the coupe shape, it can be seen that the Avita 12 has better performance output levels.

　　Avita Motors’ OTA upgrade speed is also the fastest. Basically, every time the OTA system is upgraded, the experience of Avita Motors is very smooth. Avita 12, as a new high-end intelligent coupe GT model car under Avita Motors, will also show an unprecedented level of intelligence. Stay tuned!

On the evening of August 25, Evergrande Motor announced its interim results for the six months ended June 30, 2023 on the Hong Kong Stock Exchange.

According to the financial report data, as of June 30, 2023, revenue was 155 million yuan, an increase of 540.98% year-on-year. Evergrande Automobile said that the increase in revenue was mainly due to the group’s start to sell Hengchi 5. The company’s gross loss was 61 million yuan, an increase of 531.54% year-on-year, mainly due to the rising prices of core components such as batteries and chips and the lack of large-scale production, which made the manufacturing cost higher.

For the six months ended June 30, 2023, Evergrande Motor said it continued to focus on high-quality production and delivery of the Hengchi 5, improving and streamlining its production management system to lay a solid foundation for future high-volume production. Among all pre-orders for the Hengchi 5 (which has been pre-ordered in July 2022),More than 760 units were delivered during the reporting periodIn terms of R & D achievements, the Group has applied for 3,512 patents in similar research fields worldwide, of which 2,715 have been granted patents.

It is worth noting that the results show that in the first half of 2023, the Group’s administrative expenses decreased by 15.54% year-on-year to 935.92 million yuan, mainly due to the decrease in employees, the salary reduction of certain current employees and the decrease in R & D expenses.

As at 30 June 2023, the Group employed a total of 1,597 employees, approximately 92% of whom had a bachelor’s degree or above, and incurred total staff costs (including director’s remuneration) of approximately RMB 313.85 million during the reporting period (H1 2022: RMB 937.98 million).

According to Evergrande Automobile’s 2022 annual report, as of December 31, 2022, the group employed 4,506 employees. According to this calculation, in the first half of 2023, Evergrande Automobile’s staff reduction rate reached 64%.

(Proofreading/Huang Rengui)

Editor’s lead: In 2023, BYD continued to write the story of sales growth, but while sales were at a high level, BYD’s challenges began to emerge one by one. Since the second half of the year, its growth rate in the domestic market has obviously slowed down, and the continuous entry of mixed competing products has begun to impact BYD’s market position. The high-end camp represented by Tengshi brand is outside the MPV market and has not yet opened its voice in the mainstream market.

Sales rush and challenges emerge.

There is no doubt that BYD will continue to be the domestic new energy sales champion in 2023. In 2023, with its reputation and leading position in the new energy market, the price/performance ratio of the "Champion Edition" model under the price war, and the explosion of cars in the pure electric field, BYD once again hit a record high in terms of sales volume and performance. According to official data, in the first 11 months, BYD sold 2.683 million vehicles, a year-on-year increase of 64.29%.

At the same time, BYD’s third quarterly report shows that in the first three quarters of this year, BYD achieved revenue of 422.275 billion yuan, a year-on-year increase of 57.75%; The net profit of returning to the mother was 21.367 billion yuan, a year-on-year increase of 129.47%. According to brokerage analysis, BYD’s bicycle profit in the third quarter reached 11,000 yuan. Based on this data, BYD has also become the most powerful car company in the domestic market, surpassing SAIC.

The root cause of the big increase in performance is still the sales volume. BYD once said that "the new energy automobile industry continued its good growth momentum, and the company’s new energy automobile sales continued to hit a record high, ranking first in the global new energy automobile sales."

Horizontally, from the listing of BYD Qin PLUS DM-i 2023 Champion Edition on February 10th this year, it sounded the horn that BYD further eroded the market share of fuel vehicles. The banner of "the same price of oil and electricity" played by the champion version of Qin PLUS DM-i 2023 has become a major attraction for consumers of fuel vehicles, which has driven the sales of Qin PLUS DM-i to rise all the way, with the monthly sales reaching as high as 30,000+.

The A-class plug-in hybrid sedan sold from 99,800 yuan, with its outstanding cost performance, constantly stirred the price line of the joint venture A-class fuel sedan. At the same time, after the Qin PLUS DM-i 2023 champion version, BYD successively launched a series of champion models such as Song PLUS DM-i champion version, Song PRO champion version and seal champion version.

BYD’s core idea is to "increase distribution and reduce prices", and to speed up the market share of joint-venture fuel vehicles in the context of intensified price wars. In the first 11 months, the independent brand market led by BYD has reached 51.7%, while the market share of mainstream joint venture brands has dropped to 34.5%. BYD grabbed the biggest cake in the process of new energy encroaching on the fuel vehicle market, which laid the lower limit for BYD.

However, while BYD’s sales are going to a high level, from the perspective of dismantling its development trend, BYD’s challenges are becoming increasingly prominent. The slowdown in sales growth, the sniper of competing products and the high-end luxury market represented by Tengshi are all problems that BYD has exposed.

Surrounded by heroes, BYD

Compared with last year, BYD’s monthly sales volume is still growing substantially, which is beyond reproach. However, in the second half of 2023, BYD’s month-on-month growth rate slowed down significantly. Among them, in October and November, BYD’s month-on-month growth rate was less than 100, which reflected that BYD’s growth was also facing strong resistance. The core factor is that the hybrid field is being challenged. BYD, once a dominant company in the hybrid field, has gradually increased its competitors.

In fact, in 2023, BYD continued to move forward, and a considerable number of factors depended on the increment of new models. For example, BYD Seagull cut into the A0 pure electric car market with a class of 100,000 and became the dominant market segment. BYD Seagull was listed on April 26th this year, and it sold more than 40,000 vehicles for three consecutive months. The cumulative sales volume during the year was as high as 229,600 vehicles, which was the biggest increase of BYD during the year.

In the hybrid market, judging from the competitive situation of sub-models, the trend of independent brands besieging BYD has taken shape: BYD’s main three models, such as Qin, Song and Han, have been besieged by domestic car companies in different dimensions, and Song PLUS in the first half of the year faced competition from Xiaolong MAX, Yinhe L7 and Deep Blue S7; At present, the sales volume of Deep Blue S in July is stable at around 7,000 vehicles, while the steady monthly sales volume of Galaxy L7 is above 8,000 vehicles.

In the A-class plug-in sedan market where Qin PLUS DM-i is located, Yinhe L6, Qiyuan A05, Wuling Xingguang and other products have successively joined the battle. In the A-level hybrid market, the latest monthly sales volume of Yinhe L6 has climbed to the level of 5,000 vehicles. Qiyuan A05 and Wuling Starlight have just been listed, and their sales volume is also climbing.

BYD, which took the lead in the new energy market by relying on plug-in technology, once monopolized about 62% of the market share in the plug-in market (in 2022). Since the beginning of this year, with the landing of plug-in products corresponding to other independent brands, BYD’s share in the plug-in market has begun to shrink. From January to November this year, BYD sold 1.288 million plug-in vehicles in batches, accounting for 53% of the 2.394 million plug-in market.

On the whole, although other self-owned brands’ blended products have not yet risen to threaten BYD’s position, with the increasing investment of Great Wall, Chang ‘an, Geely and other car groups since 2023, consumers have been given a new choice different from BYD in the blended market. And as the most dynamic market segment in 2023, it is attracting more car companies to invest, including joint venture brands and other independent brands.

In the hybrid market, Chery, which has experienced rapid sales growth in the past two years, also voiced strongly, "The hybrid market without Chery Automobile is an incomplete hybrid market." Since 2023, the sales volume of Chery Group has reached 1.66 million, returning to the independent head camp. Yin Tongyue said that he would enter the top position in new energy in 2024, which may mean that the hybrid market will face more intense market competition next year.

Tengshi impacts SUV and is frustrated again.

In the new energy market in 2023, on the one hand, BYD continued to promote the growth of the mass market through price war, on the other hand, it laid out the high-end market and tapped the increment of the high-end market, including Tengshi, Equation Leopard and Wangwang, which all entered the new node of operation this year. Equation Leopard and Wangwang ushered in the first car listing, and Tengshi also opened an SUV track outside MPV, but Tengshi’s performance was not fully successful.

In the high-end market, BYD’s representative Tengshi has made great achievements in the MPV market. Tengshi D9, which was listed at the end of last year, has continued its high-light performance this year. The emergence of Tengshi D9 has broken the domestic MPV market pattern in one fell swoop. In the first November of this year, Tengshi D9 accumulated 108,000 vehicles in retail sales, surpassing Buick GL8′ s 107,000 vehicles. It is not an idiotic dream to win this year’s MPV market sales champion.

However, Tengshi encountered "Waterloo" in the SUV market for mainstream users. In July and August this year, Tengshi launched two SUV models, Tengshi N7 and N8, which did not achieve the expected success. Since its listing, Tengshi N7 has sold 5,402 vehicles, while N8 has sold 1,819 vehicles, which is not in line with Zhao Changjiang, general manager of Tengshi Sales Division.

Prior to this, Zhao Changjiang once said that "Tengshi N7′ s goal is to sell 10,000 units per month" and "the monthly delivery volume is about 5,000-6,000 units in the initial delivery period, and it is expected to reach over 10,000 units in September and October. Together with the N8 launched at the end of the year, Tengshi will be able to reach the level of monthly sales of 30,000 vehicles. " The failure of the N7 and N8 models has also dragged down the achievement of Tengshi’s annual target. According to the plan, Tengshi will challenge the annual sales of 150,000 vehicles in 2023, but now it has accumulated sales of 115,900 vehicles.

The year 2023 is coming to an end. On the whole, BYD’s leading position in the new energy market still exists, but the challenges it faces are also increasing objectively.

Judging from the disclosed plans, 2024 will be a great year for BYD’s products, including the replacement of core models and endless new products, such as Dynasty/Ocean, Tengshi and Equation Leopard, and the fifth-generation DM-i’s boarding blessing in technology, so as to upgrade from products to technology. Whether this can help BYD solve the challenges that have gradually emerged remains to be seen.

At the Guangzhou Auto Show, BYD executives said, "In 2024, new energy vehicles may enter the era of Armageddon at any time."