Pingshang Village, Fengjia Town, Xinhua County, Hunan Province, stayed in the village for one and a half months. Wang Yugui, a poverty alleviation cadre, hung a "combat map for getting rid of poverty" on the stairs of the village department. The basic situation of each poor family, together with the "prescription" for getting rid of poverty, is clear.

　　This is the second poor village that Wang Yugui fought in. "Look at ‘ Operational map ’ Feel the heavy responsibility, the most urgent thing at the moment is time. "

　　2,000 kilometers away in Hujiawa Village, Kezhai Town, Longxi County, Gansu Province, Li Chunjie’s poverty alleviation diary records more than 1,460 days and nights in the village. "I will record the demands of every poor household. If you forget which place, won’t it chill the hearts of the masses? "

　　The main battlefield for getting rid of poverty is the big examination room for cadres’ work style. Focus on truly helping the poor, helping the poor, and really getting rid of poverty. All localities will do their best to fight, sharpen the style of cadres, pay close attention to the effectiveness of poverty alleviation, and ensure that accurate poverty alleviation is fulfilled as scheduled.

　　How to implement the responsibility of the top leader

　　Take command and go out, refine the "battle map" and bring the "stormtroopers"

　　At the end of last year, honeysuckle planting was negotiated. At the critical time of planting this year, many poor households changed their minds. Zhang Jiansheng, secretary of the Party Committee of Lijiadian Township, Tongwei County, Gansu Province, could hardly sleep at night.

　　I don’t know how many times the mouth has been ground. "Planting an acre of honeysuckle doubles the profit, and the leading enterprises buy it at the bottom. The daily management is not troublesome. Isn’t this account clear enough?" But the worry of poor households is simple and straightforward: "I have never seen what honeysuckle looks like. What should I do if it is not planted well?"

　　Lijiadian Township is located in the hinterland of the Loess Plateau, with deep mountains and valleys. Although it is dry and rainy, it has plenty of sunshine and a large temperature difference between day and night, which is suitable for honeysuckle planting. Last year, counties and townships worked together to attract a large honeysuckle pharmaceutical company to settle in Lijiadian Township, and the township finally made a breakthrough in the adjustment of planting structure aimed at increasing income in the medium and long term.

　　Zhang Jiansheng led the poor households who couldn’t figure it out to see and say on the spot. In the demonstration base of Lijiadian village, the honeysuckle planted last year is about 20 cm high and will be picked soon. Poor households have a bottom in their hearts. "I didn’t expect honeysuckle on the yellow land to grow so well!" This year, the planting area of honeysuckle in Lijiadian Township has expanded to 1,500 mu, and enterprises are ready to open up their purchases, and local processing plants are also stepping up construction.

　　This made Zhang Jiansheng a little relieved. At the end of last year, the "military order" he handed over to the county was clearly written, and it is expected that 167 households will be lifted out of poverty this year. What is handed in is the number, and what falls on the shoulder is the responsibility.

　　It is a strong political guarantee to implement the responsibility system of the top leaders in poverty alleviation and to work together with the five-level secretaries of provinces, cities, counties and villages.

　　Last year, the Standing Committee of the Municipal Party Committee held 24 meetings and studied poverty alleviation matters 17 times; The secretary of the municipal party Committee took the lead in visiting poor villages and poor households, and recorded two thick books … … How to implement the responsibility of the top leader? The experience of Hunan Hongjiang Municipal Party Committee Secretary to Shouqing is "three grasping": grasping with the brain, thoroughly understanding the spirit of the central government, and planning policies to land; Grasp with your mouth, speak at every meeting and everyone; Grab it with your legs and take the lead in walking and visiting. In a word, we should be in command and go to war.

　　Poverty-stricken counties officially took off their hats — — This great event in the eyes of outsiders did not make Xiang Shouqing happy. As soon as the official notification in the province was issued, he called a video conference on poverty alleviation work in the city and warned the participants: "After listening to the notification, everyone should be very happy, but I am more worried than happy, that is, I am worried that everyone will have the idea of relaxing and resting, and there is no such thing!"

　　What Shouqing considers most now is a long-term industry that can make poor households increase their income steadily. Hongjiang city is located in Xuefeng Mountain area, which is suitable for planting Chinese herbal medicines. Taking out a booklet, he showed the reporter the progress in stages: "We have done soil testing in every township, and which township is suitable for planting what medicinal materials are written on it."

　　The top leader must refine the "battle map". Lu Ze, secretary of Longxi County Committee of Gansu Province, took the lead in thinking about the poverty alleviation industry planning in the county, using a "stupid method": walking more, listening more and thinking more. Longxi county has a per capita arable land of 5 mu, and there is also a tradition of breeding cattle and sheep. Lu Ze pondered the idea of "combination of planting and breeding" in repeated investigations. "For example, poor households borrowed 50,000 yuan to plant 5 mu of full-film corn or high-quality pasture, raise 3 basic cows and give birth to 3 calves. The market price of each calf is about 7,000 yuan, which can increase the income by 20,000 yuan a year. "

　　When a top leader goes out to war, he must bring a "stormtrooper". "The county poverty alleviation headquarters checks the work of county-level cadres once a month, reports to the main leaders of the county party Committee, county people’s congress, county government and county CPPCC, and publicizes the inspection results." In Guangshan County, Henan Province, the "No.1 Document" issued by the county party committee and county government this year first establishes rules from the implementation of county leaders’ responsibilities. "The responsibility is solid, and the effect can be solid." Hu Changyi, deputy director of the county poverty alleviation office, said.

　　"Everyone has a responsibility, and everyone is a combatant." Kang Yiqun, deputy director of the Poverty Alleviation Office of Xinhua County, Hunan Province, explained the county’s "combat system for getting rid of poverty". There are 11 combat groups in charge of poverty alleviation in the industry, and there are district headquarters covering all towns and villages. County leaders should not only take charge of the industry, but also manage the contact with the district. "Poverty alleviation has long been not a matter for the poverty alleviation office, but a systematic project that requires precise policy and concerted efforts." Kang Yiqun said.

　　Where does the strict style come from?

　　Adhere to strict assessment and promote practical work.

　　Because the evaluation of the helpers failed, three subjects were suspended from promotion — — What happened in Longxi county last year caused quite a shock among the local cadres.

　　Cadres’ contracting households is a routine poverty alleviation measure. In the investigation, Lu Ze found that the problem of cadres and poor households not helping, but not helping, occurred from time to time. Although some poor households knew the name of their own helping cadres, they were asked what measures they had to help, but they could not answer.

　　The right medicine, the county has set a new rule: whenever cadres are promoted, they must listen to the opinions of the helpers. "Whether poverty alleviation is real and whether assistance is in place should be left to poor households." Lu Ze said.

　　"You can’t call to understand, you can’t replace it with township opinions, and you must seek the opinions of poor households in person." Chen Yongyi, executive vice minister of the organization department of the county party committee, has visited the village many times with a questionnaire, just to listen to poor households’ comments on the objects to be promoted. The three cadres who were suspended from promotion last year were just stuck in this level.

　　At first, these cadres couldn’t figure it out. Chen Yongyi talked with them on behalf of the organization. "It’s not a stick to kill, but I hope everyone will be alert and win the recognition of the masses and organizations with the effectiveness of assistance." Chen Yongyi said that not only these cadres, but also the main responsible persons of their units were deeply touched. "The spirit of helping work has been greatly improved."

　　Fulfilling the solemn promise of "never letting a poor person fall behind" as scheduled will test not only the courage and wisdom of cadres at all levels, but also the strict style of work that dares to be real and tough. From normalization supervision to cross-checking and unannounced visits, from adjusting the baton of performance appraisal to setting a weather vane for selecting and employing people, all localities have implemented the requirements of the central authorities and implemented the most stringent poverty alleviation effectiveness assessment to ensure that the results of poverty alleviation can stand the test.

　　The key to helping measures is to be accurate.

　　The new round of "one household, one policy" in Tongwei County, Gansu Province has brought about an "iterative upgrade" of the 28,000 poverty-stricken households in the county. The biggest difference is in the industry. "First, find out the bottom from top to bottom, and then determine the household industrial projects." Xu Binke, deputy county magistrate, said that all home-to-home projects have matching funds, so that funds can be found for projects, instead of finding funds with projects, with the aim of making assistance more accurate.

　　In the process of helping, the assessment must be strict.

　　Guangshan county poverty alleviation command center, the records of county cadres visiting contact households are displayed in real time on the big screen of digital poverty alleviation work platform. In Guangshan, every cadre visits poverty-stricken households at least twice a month, and the county has specially developed a mobile phone program for "Guangshan Poverty Alleviation" to dynamically manage the cadres.

　　The key to the effect of helping is reality.

　　In early April, a special team plunged into the mountains and deep valleys of Hunan Province. 20 provincial leaders led 20 working groups, without notice, greeting, listening to reports, accompanying and receiving, and went straight to the grassroots and went straight to the scene. The working group visited 83 townships, 111 villages and 389 households, and found 318 problems. After coming back, it was posted and immediately assigned. "Some policies are implemented ‘ The last mile ’ Not fully connected; The phenomena of laxity, inaccuracy, formalism and bureaucracy exist to some extent … …” At present, this research method, known as "four noes and two straights", is becoming the normal state for leading cadres at all levels in Hunan to investigate and supervise poverty alleviation, with the aim of passing on their responsibilities and making their work style practical.

　　How to block the "leakage"

　　Discipline supervision is only tight, and the system cage is getting stronger and stronger.

　　Knocking on the door of Feng Jiju, a poverty-stricken household, Yang Xiaohua, member of the Standing Committee of Hongjiang Municipal Committee and secretary of the Discipline Inspection Commission, came here with clues.

　　A round of investigation at the beginning of the year found that Feng Jiju’s poverty alleviation files were not detailed enough. Looking back this time, the old problems have been solved, and new problems have emerged: Feng Jiju’s son, who works outside the home, got seriously ill and quit his job, which cut off this main source of income, and the whole family has the worry of returning to poverty. Yang Xiaohua immediately asked the rural cadres to follow up and solve the problem, and did not forget to remind — — If the problem remains in the next inspection, it will be held accountable.

　　This is the second round of large-scale screening of problems in hongjiang city since this year. Five city leaders led the team, followed the map with a list of problems, and started the accountability procedure if the rectification was not in place. The year of accountability for discipline in poverty alleviation in hongjiang city began in 2016. For the first time, 80 cadres were supervised and accountable. In Yang Xiaohua’s words, "there was a smell of gunpowder from the beginning."

　　This year is the year of poverty alleviation and hard work style construction. How to prevent the "leakage" in poverty alleviation work and control the "goose plucking" in the use of funds, the clockwork of discipline supervision in various places is getting tighter and tighter.

　　In Longxi, Gansu Province, the investigation of clues related to poverty alleviation has been given priority, and the "three unifications" have been implemented: all letters and visits related to poverty alleviation are all approved and temporarily stored; All clues related to the field of poverty alleviation will be initially checked; All problems that reflect concentration will be supervised and settled within a limited time. "Last year, 79 cases were filed in poverty alleviation, accounting for 60% of the total number of cases filed in the county." Wang Xiaoming, deputy secretary of the County Commission for Discipline Inspection, said.

　　In Xinzhuang Village, Shichuan Town, Longxi County, the subsidy funds for the project of planting Scutellaria baicalensis Georgi in the village are posted on the bulletin board of the village department — — When the funds for the village project are publicized in a normal way, the villagers no longer feel fresh. "In order to make the publicity of project funds more standardized, the county has designed the form and content of publicity in a unified way, with the aim of making publicity more effective and useful." Xu Binke said.

　　Keep a close eye on key points, control risk sources, and use long-term mechanisms to prevent "micro-corruption" in the field of poverty alleviation. The cage of system construction is getting stronger and stronger.

　　The renovation project of dilapidated buildings was once the hardest hit area of "plucking the hair from the geese" corruption. In Majiaji Town, Weiyuan County, Gansu Province, the town party committee organized personnel to develop the application software of the comprehensive management platform with the functions of data collection and analysis, and realized the visual management of each building farmer. "The town can check the distribution and implementation of new houses in real time, basically putting an end to problems such as inadequate project implementation, false reporting of progress, and taking subsidies." The relevant person in charge of the town party Committee said.

　　Enter the list of low-income households in the city into the system, and the suspected clues will pop up immediately: cadres’ relatives get the minimum living allowance, and households with houses and cars get the minimum living allowance … … Under the big data comparison, the problem is difficult to hide. The hongjiang city Commission for Discipline Inspection’s "internet plus Supervision" information system has now become the "standard" of all levels of discipline inspection commissions in Hunan Province. By the beginning of May this year, the internet plus Supervision Platform in Hunan Province had received 4,170 complaints and reports, accepted 4,045, and verified 724, involving 65.597 million yuan.

1905 movie network news Recently, the highly talked-about event is the breakup between Andy and michael. On August 12th, it was reported that Sophie was suspected to have intervened, which led to the breakup between michael and Andy.

Later, Sophie Studio came forward to refute the rumor, saying, "I don’t accept rumors, and I don’t take back the pot." It was suspected that I denied the rumor that Sophie broke up with Andy and michael because of their involvement in their feelings.

On the same day, Andy and michael Studio released a statement at the same time announcing that they broke up, saying that they had recently ended their relationship and became friends again. In the process, they had nothing to do with others and had no betrayal. Many netizens are still immersed in the hot search of the interaction between the two in the crew. However, the news that the two broke up after nearly a week has made many netizens feel wrong.

In fact, it was as early as six months ago that the video of Andy crew visiting michael sitting on his thighs was filmed. Attentive netizens also found that michael, who was still an official boyfriend at that time, had never promoted Andy in two works recently launched by Andy.

Many netizens questioned michael’s cheating and his relationship with Sophie, and even pointed out that they were too close on the set when they cooperated.

Andy also admitted to Mr. and Mrs. Tamia Liu when she participated in the recording of the variety show Dear Inn last year that she dreamed that michael was in love with the actress in the same group, and she woke up with tears: "I dreamed that my boyfriend was in love with the actress in his same group, and the people in their crew were indifferent to me, and then I cried. I dreamed that the director of "Zhu Xian" with his staff shouted at the bottom,’ Come on, Andy, you have to cheer up, we are going to film’, and then I woke up with a start, and I was scared. The dream was particularly clear. Today they have already filmed the wedding scene, and I am very sad. "

As the incident fermented, Andy also criticized Weibo in Sophie’s studio, saying, "The problem of personal feelings has nothing to do with snow welcoming".Sophie then replied with a hug expression, and paid attention to each other with Andy that day.Recalling that they went to Thailand to record "High Energy Youth League" at the end of June, they also got along well, and there seems to be no sign of disagreement.

However, today (August 13th), some netizens found that Sophie himself, Weibo, praised an ambiguous video of sharing a bowl of Hu spicy soup with michael in the crew. Subsequently, although Sophie himself withdrew his praise, he still made "Sophie Like" rank first in the hot search list. To this end, some media verified the staff of Sophie, and the other party replied that "it is to turn Weibo’s hand to slip." However, the relationship between the three people has also caused more speculation.

　　Nanfang Daily News (Reporter/Wang Wei) The Guangdong Provincial Public Security Department recently issued the "Measures for Rewarding Reports on Wildlife Crimes in Guangdong Province (Trial)", and rewards will range from 3,000 yuan to 100,000 yuan depending on the situation.

　　The reward object is a unit or individual who reports clues about wildlife-related criminal activities within the province to the provincial public security department and meets the reward conditions. The reward object is limited to real-name reporting in principle. For anonymous reporting, if the information card can be provided after solving the case, it will also be rewarded.

　　The scope of the reward includes nine types of situations, such as illegal hunting, killing, selling, transporting and purchasing the clues of endangered and wild animals and their products under special state protection. The reward standard is determined according to the contribution of the masses, and the maximum reward is 100,000 yuan. The reporting unit is the Forest Public Security Bureau of Guangdong Provincial Public Security Bureau.

　　The content of the reward report should meet three conditions at the same time, including a clear reported object and specific criminal facts or clues; The contents of the report have not been mastered by the public security organs, or although the public security organs have mastered it, the contents reflected by the informants are more specific and detailed, and have played an important role in case investigation or digging deep into the criminal suspects behind the scenes; The contents of the report must be verified by the public security organ and belong to the jurisdiction of the public security organ, so as to detect cases involving wildlife crimes.

　　The reporter found out that as early as February 2020, the Guangdong Provincial Public Security Bureau had issued a notice, clearly taking seven kinds of illegal and criminal acts involving wild animals as the focus of the public security organs, involving illegal acquisition, transportation, sale of wild animals and their products, providing trading services for this purpose, and eating wild animals.

　　In March of the same year, the 19th meeting of the Standing Committee of the 13th Provincial People’s Congress voted to pass the Regulations on the Protection and Management of Wild Animals in Guangdong Province, which prohibited indiscriminate eating and trading of wild animals, and further increased the punishment for illegal hunting, trading and consumption of wild animals under special state protection, among which consumers can be fined up to 20 times the value of wild animals and their products, which was the first local regulation passed in Guangdong Province that year.

　　CCTV News:After the program "Endless Long March" was broadcast, not only did the audience respond strongly, but it was also praised by many industry experts. They think that The Endless Long March is well-made and informative, and they also analyze the winning points of the Endless Long March from the aspects of topic selection, production method and communication effect.

　　Professor Yin Hong, School of Journalism and Communication, Tsinghua University: Learning from an old friend never forgets a new heart.

　　The Long March is an epoch-making event in the history of modern China. With interviews and pursuits, The Endless Long March not only recounts the past, but also embodies the indomitable spirit of Chinese heroes and heroes in their pursuit of a democratic and free new China with national independence, people’s liberation and a prosperous country. The form of historical documentary makes this thematic narrative have a sense of history, and produces the communication effect of reviewing the old and learning the new, and never forgetting the original heart.

　　Professor He Suliu, Deputy Minister of Journalism and Communication, Communication University of China: The Grand Narrative of Individual Life.

　　The Long March can be said to be the ultimate test of existence full of magical colors. From the topic selection, The Endless Long March is full of story and vitality. From the point of expression, it combines the essence of TV news and documentaries, cuts in from a small incision, and restores memories from the perspective of the ordinary Red Army. The Unknown Hero shows the mysterious radio communication troops, The Young Red Army shows the transformation of young Red Army soldiers, and The Woman Hero tells the story of the female Red Army, bearing the grand narrative of the Long March with individual life experiences. But the length of 20 minutes breaks the limitation of traditional documentary, which is more suitable to spread in the new media environment.

　　Beijing Normal University School of Journalism and Communication ExecutiveProfessor Yu Guoming, Dean: Appeal to Emotion and People’s Will

　　The Long March is a miracle in the history of human civilization, which contains rich meanings, and the meanings are different in different periods and different moods, and this endless Long March just shows this richness and surpasses the achievements of real achievements. Especially in the specific background of social transformation, The Endless Long March mobilizes audio-visual language, shows the relationship resources and emotional resources between communist party and the people with details such as military songs and military discipline, shows the sense of identity generated by the warmth of the people, reveals the periodic law of social history, and shows the aspirations of the people in power in communist party. The application of these techniques, such as the repetition of the original song and scene simulation, not only creates a sense of presence and immersion, but also mobilizes emotional resources and connects the audience’s cognition. The highest state of audio-visual art is to appeal to emotion and promote narrative with emotional power.

　　Professor Sun Zhenhu, Director of Undergraduate Teaching Office, Department of Journalism and Communication, China Communication University: Unique Exploration.

　　The 12-episode special program "Endless Long March" produced by the News Review Department was broadcast in prime time on the news channel from October 8 to 19. This program has several innovations and is worth popularizing and learning.

　　First, the news language documentary creation

　　This program was broadcast on news channel and Focus Interview. Because of the time limit and channel characteristics, the program was created as a documentary in news language. The combination of these two types of programs makes the program not only have a short, flat and fast high-rhythm narrative, but also keep the fullness of the characters’ personality and the temperature of narrative, and can spread a large amount of information in a short time, with a degree of relaxation and rigorous structure. This production method is also very consistent with the characteristics of new media video communication, so it has also received more than 600,000 clicks every day in the communication of new media, which can be said to be a good attempt of cross-screen communication. This is also based on the creator’s exploration of combining news language with documentary creation.

　　Second, the fieldwork in the sense of sociology and history

　　Historical documentaries often have historical value, and most of them are interested in collecting unpublished historical materials, but this program has made new explorations in this respect. First of all, the statement of the existing historical materials in the program is more about the way of independent investigation, rather than what others say, and it is hoped that the witnesses or witnesses of the incident can show up, so the program group conducted a large-scale interview with the old Red Army as much as possible. This is not only a rescue excavation of historical materials, but also a discussion on the way of creation with both sociological and historical methods. It should be a large-scale social investigation, which is an interdisciplinary creative attempt and worth popularizing.

　　Third, the image expression with great sense of the times

　　It is easy for the theme of historical documents to be old-fashioned, regular and lacking in new ideas in image expression. Based on contemporary imaging technology, this film can combine three-dimensional animation, scene reproduction, drone shooting and other creative methods, so that the image has a film-like fine picture quality in detail expression, and has a sense of the times in drone aerial photography in scene shooting, thus expressing the image’s sense of the times very fully, with great appeal and spirit of the times, and avoiding the shortcomings of historical documents, such as "full content and outdated image".

　　Zhou Dongyuan, deputy editor-in-chief of the former New Film Production Center: Really simple and moving people with emotion.

　　The 12-episode series "Endless Long March" has a clear background and rich and touching details. The whole story-telling technique was adopted, which moved the audience with full feelings. Especially for the younger generation, these stories are unheard of and shocking. The series of programs subtly moisten people’s hearts with the vivid deeds of the Long March heroes and the eternal spirit of the Long March. The real and simple narrative communication effect is far better than the empty "high-level" tone!

　　Professor Zhou Xiaopu, School of Journalism, Renmin University of China: Well-made and informative.

　　Endless Long March strives to find new materials and new perspectives to commemorate the 80th anniversary of the victory of the Long March. The film replaces slogan-style propaganda with shocking stories, trying to find the fit between history and reality, and showing the revolutionary spirit of Red Army soldiers who are United for their ideals and are not afraid of sacrifice. The program corresponds the map diaries in the newly released Diary of the Long March to the real environment, and interviews many old Red Army men with an average age of over 95, focusing on their photos in the Long March and telling the stories in the photos. This shows that the director has done a lot of research work and is not satisfied with the existing routine stories. It shows that the works are written in depth, carefully produced and the whole film is rich in information.

　　CCTV News:On November 28th,The Central Meteorological Observatory issued a bulletin on environmental meteorology. From the morning of November 28th to the morning, there were foggy weather in parts of eastern Hubei, western and northeastern Hunan, central and northern Jiangsu, northwestern Jiangxi, western and northern Sichuan Basin, and northern slope of Tianshan Mountain in Xinjiang, among which there were strong fogs with visibility less than 200 meters in eastern Hubei, western Hunan and northeastern China.

　　Affected by cold air, in the next few days, the atmospheric diffusion conditions in most parts of the country are good, and there is no large-scale haze weather. From December 2 nd to 6 th, the atmospheric diffusion conditions in central and southern North China and western Huanghuai were poor.

　　The specific forecast is as follows:

　　Beijing-Tianjin-Hebei and its surroundingszone

　　In the next few days, the region will be affected by cold air activities, and the atmospheric diffusion conditions will be good. From December 2 to 6, the atmospheric diffusion conditions in the central and southern parts of the region were poor.

　　Yangtze river delta region

　　On the 28th, affected by the upstream pollutant transport, there will be short-term mild haze weather from north to south in Jiangsu and Anhui provinces. In addition, from the morning of the 28 th to the morning, there were foggy weather in parts of central and northern Jiangsu.

　　Fenwei plain area

　　In the coming week, the atmospheric diffusion conditions in most parts of the region are good, only in Guanzhong area of Shaanxi Province, there is mild haze weather and local moderate haze.

　　Pearl river delta region

　　In the coming week, the atmospheric diffusion conditions in most parts of the region are good, and there is no obvious haze weather.

　　Central China region

　　In the coming week, the atmospheric diffusion conditions in most parts of the region are good, and there is no obvious haze weather. In addition, from the morning of the 28th to the morning, there were foggy weather in parts of eastern Hubei, western and northeastern Hunan, northwestern Jiangxi and other places, and some areas had strong fog with visibility less than 200 meters.

　　Southwest region

　　In the coming week, the atmospheric diffusion conditions in the southern Sichuan Basin are general, with short-term mild haze. In addition, from the morning of the 28th to the morning of the 18th, there was foggy weather in some parts of Sichuan Basin.

　　Northeast region

　　In the coming week, cold air will be more active, and the atmospheric diffusion and wet removal conditions in most parts of the region will be good, and there will be no obvious haze weather, except for mild haze weather in central Heilongjiang and other places.

　　Northwest region

　　In the coming week, there will be sand or dusty weather in parts of southern Xinjiang and other places.

　　"This is not a party, it is simply ‘ Advertising conference ’ There are several programs mixed in "The meaning of the host’s existence is to read advertisements" and "The Lantern Festival without advertisements is comfortable to watch" … … In order to welcome the Spring Festival and Lantern Festival, CCTV and David have launched large-scale parties. The reporter of "Rule of Law Daily" recently browsed social media and found that for some parties, the audience frequently "spits" and a large number of advertisements have become the main "slots".

　　It is worth noting that a large number of advertisements are implanted in some parties, which has become a common phenomenon in recent years. Many netizens said that some advertisements even ran through the party and were repeatedly mentioned by the host. Too many advertisements greatly affected the viewing experience. "Waiting for the live broadcast in front of the TV set, I finally waited for the party, but the ubiquitous advertisements made it difficult to concentrate on watching, and it was very jumping."

　　The reporter learned that from the perspective of the party producers, advertising is directly linked to sponsorship funds, which plays a vital role in program production and star invitation. But too many advertisements have become a "crowd-out" move for the audience. How to balance the relationship between them? Is excessive product placement suspected of violating laws and regulations? Should the number of advertisements be limited? With these questions, the reporter launched an investigation.

　　There are too many advertisements in the party.

　　Affect the audience’s viewing experience

　　"After the singer finished singing, he was taken by the host to a rest area on the side of the stage, where not only the products and logos of a certain brand were placed, but also the advertisements of the brand were scrolled at the bottom of the screen. The host and singer brought out the brand advertising words in the form of chat, and the whole process lasted for 5 minutes. I am blinded by the whole person. " Ms. Liu, who works in Chaoyang District, Beijing, still remembers the advertisement at a party during the Spring Festival this year. "It’s my favorite singer. I wanted to continue listening to him, but I was forced to watch a long ‘ Advertising performance ’ 。”

　　In recent years, the placement of advertisements in parties, variety shows and film and television dramas is too blunt and excessive, which has gradually become one of the problems reflected by the audience. In this year’s New Year’s Eve party of a satellite TV, the advertisement of a home brand is eye-catching. The brand name always appears in the lower right corner of the screen, and there are huge brand pictures on both sides of the main stage. When the camera zooms in, it almost occupies half of the screen, and the red background is particularly eye-catching in the dim scene. In the following time, the host and guests talked about the room decoration one by one, and the host even introduced the sofa and massage chair beside him. After 3 minutes of introduction, the next program was reported.

　　Mr. Zhang, a citizen of Tianjin who watched the party, said that it was even difficult for him to focus on the program being performed, and he remembered who the sponsor was after watching the whole party, which seriously affected the viewing effect.

　　The reporter observed many parties through playback and found that there were a lot of advertisements implanted in each party. From the host’s announcement to the stage layout to the performance, the advertisements provided by sponsors are everywhere, and there are various forms: there are brand logo； that occupy almost the whole background board; There are also ubiquitous brand animations; There is also a long advertisement for the audience during the program.

　　Most of the party advertisements are not "solo" of a single brand. In a series of programs at a party, two hosts sat on the sofa, and the table in front of them was filled with products provided by major sponsors, including drinks, mobile phones, alcohol and health care products. The desktop was piled up, and the camera gave these products close-ups many times, and the limelight was even better than that of the hosts.

　　Advertising is overwhelming and pervasive, which directly affects the audience’s viewing experience. "One second I was still enjoying the song, and the next second I seemed to switch to the shopping channel. I didn’t want to miss the next program, so I had to sit through this embarrassing ‘ Episode ’ 。” Netizen Xiao Qing said. Not long ago, while watching the party, she posted on the social platform: "It’s not just the stage background that advertises, but an advertisement will suddenly appear in the host’s announcement, sketch and program, and even the actor star will start introducing the product. I think I can’t wait to put the product directly in front of me."

　　Yu Chen, who lives in Nanjing, Jiangsu Province, bluntly said that the significance of some parties at present is more like making money, and the audience’s feelings are not taken into account. The more advertisements are added, the more money the organizers will earn. "This obviously goes against the original intention."

　　"Poor product placement is hard to accept, and most advertisements on the market are too ‘ Simple and rude ’ Some advertising words give people the feeling that street vendors are shouting ‘ Big sale ’ People just want to run. Product placement is not completely forbidden, but should not arouse the audience’s disgust, and it is best to be compatible with the program ‘ Get on the track ’ 。” Yu Chen said.

　　The advertising party will win both sides.

　　The audience called for regulation as soon as possible.

　　It is worth noting that not only major parties, but also many variety shows and film and television dramas have a large number of advertisements implanted. Then, why do all kinds of parties and variety shows become what the audience calls "advertising conferences" and "sponsor competitions"?

　　Ms. Zhang, who works in an advertising company in Beijing, told reporters that the placement of advertisements is compulsory to a certain extent. Taking film and television works as an example, all kinds of advertisements inserted by sponsors will appear together with film and television works, and viewers cannot directly skip and watch them without advertisements. It is for this reason that many businesses are willing to promote their products in the form of product placement, and evening parties, popular variety shows and TV dramas have become the most preferred.

　　Ms. Zhang said that if advertisers want to implant advertisements in audio-visual programs, they must pay the corresponding advertising fees to the photographers, which can greatly alleviate the cost pressure in the production stage. "Every broadcast after the release of film and television works means the exposure of advertising brands in front of the audience."

　　According to insiders in the industry, the cost of a New Year’s Eve party, the cost of inviting stars, and the remaining venue fees, publicity fees, lighting and other expenses are also very high. In the era of "traffic is king", the traffic brought by popular star artists to the party deserves a lot of capital investment, which leads to the situation that major producers "rob people". In order to ensure that famous artists are invited, producers have to raise the salaries of artists, and advertising sponsorship has become the most convenient and efficient channel to "fill the hole". The organizers of the party should attract as much investment and sponsorship as possible to ensure other expenses. Sponsors invest a lot of money, which will inevitably require as many advertisements as possible to enhance their exposure.

　　The "win-win" situation between the advertiser and the party has made the audience a "victim". The lengthy brand introduction and ubiquitous product placement have made many viewers call on the relevant departments to regulate the proliferation of product placement.

　　Zheng Ning, director of the Law Department of the School of Cultural Industry Management of China Communication University, believes that the cultural industry should achieve the unity of social benefits and economic benefits, and put social benefits in the first place. The cost of TV evening is high, which requires a lot of funds. Advertising sponsorship is the main source of funds, so it is reasonable to insert advertisements appropriately. However, if there are too many advertisements or unreasonable links, the audience experience will be seriously affected and the word-of-mouth will decline, which will reduce social benefits and ultimately affect long-term economic benefits.

　　Optimize the form of advertising content

　　Improve the law to respond to concerns

　　Judging from the legal provisions, is there a "cure" for the excessive product placement?

　　Yue Qiang, a senior partner of Beijing Hairun Tianrui Law Firm, said that at present, China’s laws do not prohibit or limit the number of advertisements published by TV stations. The advertising law and other relevant laws and regulations mainly focus on the content of advertisements, but do not explicitly limit the number, time and frequency of product placement.

　　"Any advertisement needs to comply with the provisions of the Advertising Law. If it is suspected of false propaganda and infringes on consumers’ right to know and choose, it needs to bear corresponding legal responsibilities. Therefore, TV stations should do a good job in advertising compliance when deciding to broadcast advertisements. " Zheng Ning said that TV advertising is one of the main advertising channels and an important way for TV stations to generate income. Promoting the healthy development of TV advertising can not only ensure the audience to watch programs smoothly, but also help to purify the market atmosphere and guide the benign development of the market. How to purify and improve the atmosphere has become an urgent problem to be solved.

　　To this end, Zheng Ning suggested that advertising is the economic lifeline of the development of the TV industry, and moderate advertising should be allowed, but broadcasters should be legal and compliant, constantly optimize the content and form of advertising, enhance the audience experience, and seek new profit models at the same time. The competent authorities should also supervise the legal compliance of advertising.

　　Yue Qiang believes that the current proliferation of product placement has become an important issue that the audience has strongly reflected and needs to be paid attention to. In the advertising law and other relevant laws and regulations, it should be stipulated in what way and in what proportion TV stations and film and television media groups should publish advertisements as advertisement publishers, so as to better protect the legitimate rights and interests of viewers. At the same time, optimize the content and form of advertisements and enrich the content of programs. "Only high-quality TV advertisements can make the audience like and remember, and it is not easy to produce resistance."

　　"The quality of TV advertisements put in by many businesses in China is low, which leads to the audience’s resistance. To this end, advertisers should seriously think about it, constantly communicate with advertising companies, and comprehensively consider the characteristics of products, the connotation of brands, the general situation of the market, and the form of broadcasting, so as to produce high-quality TV advertisements. " Yue Qiang said.

　　□ Our reporter Han Dandong

　　□ Intern of this newspaper Wang Yitian

[car home Yantai Preferential Promotion Channel] Recently, we learned from the preferential information that this model is currently undergoing preferential activities in Yantai, with the highest preferential range of 126,900 yuan and the lowest starting price of 315,000 yuan. If you are interested in BMW i4, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The exterior design of BMW i4 shows a futuristic style. The front face adopts BMW’s latest family-style design language, and the unique kidney-shaped air intake grille makes the overall shape more dynamic and recognizable. The lines of the front part are smooth, and with the sharp headlight group, a strong visual impact is created. On the side of the car body, the BMW i4 adopts a slip-back design, and the smooth waistline extends from the front of the car to the rear of the car, outlining an elegant car body outline. In addition, the body size is moderate, which not only ensures the driver’s sufficient driving vision, but also is a dynamic visual effect. In the rear part, the BMW i4 adopts a simple and dynamic design, with a slender taillight set, which makes the whole rear look more modern and technological.

The body size of BMW i4 is 4785mm*1852mm*1455mm, the wheelbase is 2856mm, the front track is 1601mm, and the rear track is 1630mm. The side lines of the car are smooth and dynamic, and the waistline extending from the headlights to the rear of the car presents a sense of power and movement. The front wheel size is 245/45 R18, and the rear wheel size is 255/45 R18. The equipped 18-inch rim highlights its sports style.

The interior design of BMW i4 shows the perfect combination of luxury and technology. The center console is equipped with a 14.9-inch high-definition touch screen, which provides an intuitive and convenient operation experience for drivers. The car adopts a high-quality leather steering wheel, which supports manual adjustment up and down and back and forth, ensuring that every driver can find the most comfortable position. In addition, the car is equipped with advanced speech recognition control system, which supports multimedia, navigation, telephone and air conditioning control, and improves the convenience and safety of driving. In terms of seats, BMW i4 provides a variety of material choices, including imitation leather, genuine leather and leather /Alcantara mix, which ensures the comfort and luxury of riding. The main and auxiliary seats have a wealth of adjustment functions, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, to ensure that long-distance driving can remain comfortable. The front seats are also equipped with heating function, which provides extra comfort for cold weather. In addition, there are multiple USB and Type-C interfaces in the car, which is convenient for passengers to charge electronic equipment. The front row is also equipped with wireless charging function, which further enhances the sense of technology and convenience in the car.

BMW i4 is equipped with a powerful and efficient motor with a maximum power of 210kW and a maximum torque of 400N·m, which brings excellent power experience to drivers.

The owner of car home said that the configuration parameters of Series I 3, 5 and X3 are almost the same, but the shell has changed. He is willing to spend more than 100,000 yuan to buy I4, just for its face value and personality. Moreover, the I4 is an imported car, so there is no need to do such a thing as buying it home and deducting the bid. At first glance, the big nostrils are not mediocre. When he drives out, everyone guesses at 600,000, feeling a little embarrassed.

　　China Daily Online, April 21st (Sun Ruonan) According to a report by CBS on the 20th, former US Vice President Biden expressed his willingness to choose Michelle Obama as his running mate in the 2020 presidential election.

　　The potential Democratic presidential candidate said that former First Lady Michelle would be a strong vice president if she accepted the nomination.

　　Biden said on the 20th: "I am willing to choose her (as a partner). She’s smart. She knows the road. She is a great woman, and the Obamas are my good friends. I don’t think she wants to live near the White House any more. " However, Biden also said that it is still too early to choose a vice presidential candidate.

　　He said: "As far as candidates are concerned, we have just begun this process. We will soon let the Committee examine it and begin to investigate the background of potential nominees. Everything has just begun. "

　　In addition, Biden said: "I promise that (the vice president) will be a woman, because it is very important that my government should be as diverse as the composition of society and the country. We promise that there will be a woman of color in the Supreme Court, which does not mean that there will not be a similar vice president. "

　　"I think we must establish this system once and for all. In my opinion, we could have had a female president before, that is Hillary Clinton," Biden said. "Besides, there are many suitable women."

　　On November 16, the Ministry of Industry and Information Technology officially announced the third batch of service-oriented manufacturing demonstration lists, and () was successfully selected as the "Third Batch of Service-oriented Manufacturing Demonstration Platforms" (48 in total) with "Service Platforms for Custom Furniture and Home Furnishing Solutions". This is also the first demonstration platform selected in the custom home furnishing industry.

　　O2O pioneers build a home furnishing industry chain service platform

　　Shangpin Home Delivery took the lead in entering the O2O field in 2009 and is a successful pioneer in the domestic mass customization home e-commerce field. Shangpin Home Delivery Service Platform has established a "solution library" of "room type library", "product library" and "home overall solution" based on the Internet real-time transaction and interactive design system, and improves consumers’ purchasing experience through cloud design, big data analytics and CRM. Consumers book designers’ door-to-door measuring rulers through the platform, and visit offline brick and mortar stores for visiting experiences to tailor home solutions. At the same time, combined with mobile Internet marketing, O2O sales and e-commerce platforms for home accessories, and the "large-scale furniture customization" system of Industry 4.0 intelligent manufacturing factories, seamless connection and full-process informatization have created a new business model of "C2B + O2O".

　　This platform has established the first truly integrated public service platform for the home furnishing industry chain and value chain, with the aim of enhancing consumer experience and providing a full range of services to consumers, sales enterprises, and home furnishing product suppliers. It emphasizes the personalized needs of consumers, realizes the integration of product users, manufacturing enterprises, and sales enterprises, and promotes the agglomeration of the home furnishing industry.

　　BIM technology revolutionizes the packaging model and consumer experience

　　In the consumer business field, Shangpin Home Delivery has launched BIM decoration technology to digitize each customer’s home space, and realize one-stop matching of all home categories through "what you see is what you get" design. Using BIM technology to preview the whole process of decoration in advance, avoid risks and improve efficiency, accurately count usage, and reduce material waste. Through the central tower desktop plan scheduling system and 5G digital construction site, large-scale and multi-link construction can be carried out in an orderly manner, thus effectively ensuring delivery time and delivery quality.

　　Digital intelligence capacity enhancement design value, build "design island" ecosystem

　　In the field of design services, Shangpin Home Delivery’s cloud design service platform integrates a large number of home designer resources, room type libraries, product libraries, and space solutions, greatly improving the designer’s work efficiency, and realizes intelligent design through a variety of iterative design software. It comprehensively promotes first-line acquisition of inspiration, online negotiation, mid-term follow-up, offline transactions, and construction delivery.

　　Based on the "new management" thinking of the Internet, Shangpin Homestead has also established a "design island" platform to create a novel and fun Internet office scene for tens of thousands of designers. Each designer has a design rank, and there are different points according to customer praise, performance, work attitude, etc. Points can be exchanged for different prizes, and at the same time, it also gives them spiritual motivation and value orientation. Designers are encouraged to study customer space solutions in depth, and use points to conduct transactions internally. Use the power of games to unite many designers scattered across the country, and use a new generation of favorite gamification systems to inspire creativity and a sense of belonging.

　　Deeply empower small and medium-sized home improvement enterprises to achieve a new business model of mutual win-win and symbiosis

　　In the field of industrial Internet, Shangpin Home Delivery launched "HOMKOO Decoration Cloud" to empower the home improvement industry and create a new business model of mutual win-win and symbiosis in the home improvement industry. Integrate the resources of the whole house decoration industry, through data intelligence, service integration, common quality assurance, centralized procurement of resources and SaaS tools, etc., to help small and medium-sized home improvement enterprises expand the whole house decoration business capacity, realize service model upgrade, reconstruct the industrial chain and value chain of the home improvement industry, improve industry efficiency, and help traditional home improvement enterprises transform and upgrade into innovative home improvement enterprises.

　　Shangpin home delivery also uses BIM installation technology to deeply enhance the management level of installation enterprises and project synergy capabilities, empower small and medium-sized home improvement enterprises, promote industrial chain integration, and build an industrial high-quality ecosystem.

　　After reaching a strategic cooperation with JD.com in June this year, through in-depth cooperation with JD.com in brand, traffic, supply chain, technology research and development, Shangpin Home Delivery will also strive to become a high-quality platform and service provider for consumers’ () shopping and home experience, and create higher customer value for consumers.

　　In addition, on November 1, Shangpin Homestead was also awarded the "2021 Guangzhou Private Leading Enterprise" by the Guangzhou Municipal Bureau of Industry and Information Technology.

　　Service-oriented manufacturing is a new manufacturing model and industrial form that integrates manufacturing and service development, and is an important direction for the deep integration of advanced manufacturing and modern service industries. As a service-oriented manufacturing demonstration platform, Shangpin Home Delivery will continue to accelerate the development of new business models and models of service-oriented manufacturing, effectively extend the industrial chain, enhance the value chain, and promote the improvement of manufacturing quality and efficiency and transformation and upgrading!

　　(The picture is authorized by Shangpin Home Delivery.)Use)

　　(Editor in charge: Zhu He)

I still remember that Avita achieved a new delivery record of 6,106 units in December 2023, breaking the previous delivery record. A month later, Avita ushered in a "good start" in 2024, with deliveries reaching 7,059 units in January, once again breaking the delivery result in December, which is amazing.

Specifically, in January 2024, Avita 11 delivered 2,038 units, Avita 12 delivered 5,021 units, and is in the process of continuous climbing. However, compared with the huge sales of Avita 12, the current delivery volume does not seem to meet the expectations of users. In response to this problem, Avita held a "meeting this moment" user meeting in celebration, saying that Avita 12 will deliver 8,000 units in March, with the fastest speed and the best quality, to repay the trust and love of users.

Avita’s approach of taking the initiative to explain the situation and expressing its position to users is really very popular. You know, Avita, as a future intelligent luxury brand born out of the industry-leading intelligent electric vehicle technology platform CHN, brings together the top advantages of Changan Automobile, Huawei, and Ningde Times three industry giants in their respective fields. Its Avita 11 and Avita 12 models have a good performance of intelligent strength. Judging from Avita’s attitude towards users, there is no lack of humanization and warmth, and it lives up to the love of users.

Looking at the entire smart car market, Avita’s overall strength can rank among the top. Specifically, Avita’s dual flagship models are fully equipped/iteratively upgraded with Hongmeng cockpit and Huawei’s high-end intelligent driving system HUAWEI ADS 2.0, bringing users a far-ahead intelligent experience. With the blessing of the three lidars standard in the whole series, Avita’s flagship models have the industry’s top-class accurate perception ability, and with Huawei’s high-end intelligent driving system ADS 2.0, the intelligent driving ability is excellent.

According to the official data of Avita’s smart driving, the accumulated mileage of Avita’s smart driving is 35 million kilometers, accounting for 23% of the total mileage, and the accumulated call of smart parking assistance is 3.70 million times. Such data shows that Avita’s smart driving function has been fully trusted by users and used frequently. Moreover, Avita’s efficient "evolution" ability has always been praised by users, which can bring users a "frequently used and new" car experience.

For example, on January 31st, Avita Technology officially announced that it will start pushing OTA upgrades to all Avita users from now on. Among them, Avita 12 ushered in the first major version of OTA upgrade, and Avita 11 was updated again with continuous OTA, with a total of 30 + feature updates. Through this OTA upgrade, we have reason to believe that Avita will continue to adhere to longevity, accelerate the delivery process, and continue to improve its own strength and intelligence.