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The Corolla’s exterior design is simple and modern, and the front face adopts a family-style design. The air intake grille is exquisite and moderate in area, and the lines are smooth, showing a steady and dynamic temperament. The overall style is both practical and stylish, with full body lines and harmonious proportions, which fully reflects Toyota’s classic aesthetics in the compact car market.

The Corolla frames a distinctive profile of the side with its fluid body lines. Measuring 4635mm long, 1780mm wide and 1455mm high, with a wheelbase of 2700mm, the body ensures generous interior space and stability. The front and rear tracks are 1527mm and 1526mm respectively, highlighting its well-balanced body design. The tyre size of 195/65 R15, paired with a clean and dynamic rim design, together create an elegant and functional profile of the Corolla.

Corolla’s interior design is simple and practical, with humanization and comfort at its core. The steering wheel is made of plastic material, although not full of high-end feeling, it is easy to hold and durable. The 8-inch central control screen is intuitive and easy to operate, providing a convenient information and entertainment experience for the driver. The seat is made of fabric material, providing good support and breathability. The seat is rich in functions, including front and rear, backrest and high and low adjustment to meet the needs of different passengers. The front row is equipped with a USB port, which is convenient for passengers to connect electronic devices and meet daily needs.

The Corolla is equipped with a 1.2T turbocharged engine with a maximum power of 85 kilowatts, an output of 116 horsepower, and a torque performance of 185 Nm. Combined with the CVT continuously variable transmission (simulated 10th gear), this engine provides a smooth driving experience and efficient power output.

Summarizing the owner’s point of view, the Corolla attracted him with its stylish exterior design, especially the personalized elements of the front face and the bright headlights, which undoubtedly enhanced the visual enjoyment of driving. The chrome trim on the front part and the logo design highlight the sense of sophistication, which makes a deep impression on the whole. This exterior feature undoubtedly makes the Corolla an ideal choice for young car owners.

When Wanda Commercial’s IPO sprint was fruitless and the bet was facing default, Wanda Group Wang Jianlin could finally breathe a sigh of relief.

On December 12, 2023, PAG and Dalian Wanda Commercial Management Group jointly announced the signing of a new investment agreement. PAG will work with other investors to reinvest in Zhuhai Wanda Commercial Management after its investment redemption period expires in 2021.

The investment amount of existing investors in Zhuhai Wanda Commercial Management in August 2021 is about 38 billion yuan, of which the investment amount of Pacific Alliance is about 2.80 billion US dollars (about 18 billion yuan).

According to the new agreement, Dalian Wanda Commercial Management holds 40% of the shares, making it the single largest shareholder. Pacific Alliance and several other existing and new investors will participate in the investment, with a total shareholding of 60%.

Wanda will work with key shareholders such as Pacific Alliance to further optimize the company’s corporate governance, maintain the stability of the management team, and jointly support the company’s long-term development.

Wanda Group said that the new agreement reflects investors’ high recognition of Zhuhai Wanda Business Management’s growth potential and its operating capabilities.

Wanda Commercial Management expects annual revenue to 29.30 billion

According to the introduction, Wanda Commercial was established in September 2002 and is one of the world’s leading commercial property holding and operation enterprises. Zhuhai Wanda Commercial Management is the only business platform for asset-light operation and management of commercial centers under Dalian Wanda Commercial Management Group.

As of November 2023, Zhuhai Wanda Commercial Management operated and managed 494 large-scale commercial centers, of which 290 were commercial centers under Dalian Wanda and 204 were third-party asset-light commercial centers.

Zhuhai Wanda Commercial Management currently manages 494 large commercial centres in 227 prefecture-level and above cities across the country. The number of commercial centres managed by Zhuhai Wanda Commercial Management has grown from 417 to 494 in the past two years, an average annual growth rate of about 9%. Zhuhai Wanda Commercial Management is now the world’s largest commercial management company in terms of commercial area under management.

Since existing investors invested in 2021, Zhuhai Wanda Business Management has exceeded its performance targets for three consecutive years. After-tax income in 2021 is 23.50 billion yuan, 2022 is 27.10 billion yuan, and 2023 (estimated) is 29.30 billion yuan, with an average annual growth rate of about 12%. After-tax profit in 2021 is 5.30 billion yuan, 2022 is 7.50 billion yuan, and 2023 (estimated) is 9.50 billion yuan, with an annual growth rate of 34%.

In the past three years, Wanda Commercial Management has paid a total of about 10 billion yuan in taxes, and the dividends to shareholders are 4.60 billion yuan in 2021, 6.70 billion yuan in 2022 and 8.50 billion yuan in 2023 (estimated).

Tencent and Country Garden are shareholders

In 2018, Tencent Holdings, as the main sponsor, jointly signed a strategic investment agreement with Suning, JD.com, Sunac and Wanda Commercial in Beijing to invest in 34 billion and acquire about 14% of the shares held by investors introduced when Wanda Commercial Hong Kong H shares were delisted.

Before the Wanda Commercial Management IPO, Wang Jianlin directly held 5.19% of Dalian Wanda Commercial and 44.31% through Wanda Group. In addition, Zhuhai Wenchi held 1.7%, Zhuhai Wenlong held 0.98%, and Dalian Wentai held 4.29%.

Wang Jianlin holds 36.58 per cent of Zhuhai Wentai, 4.53 per cent of Zhuhai Wentai and 70.11 per cent of Dalian Wentai, which are shareholding platforms for employees of Wanda Group and its subsidiaries.

Wang Jianlin’s wife, Lin Ning, holds 3.18 per cent of Dalian Wanda Commercial; Wang Jianlin holds 98 per cent of Dalian Hexing and 2 per cent is held by Wang’s son, Wang Sicong. Dalian Hexing holds 99.76 per cent of Wanda Group and Wang Jianlin directly holds 0.24 per cent of Wanda Group.

Dalian Wanda Commercial holds a 78.83% stake in the joint stock company of Zhuhai Wanda Commercial Management Group, and investors hold a 21.15% stake in the joint stock company of Zhuhai Wanda Commercial Management Group.

Country Garden holds 1.7945%, Chow Tai Fook’s WellSmart Developments Limited holds 0.0718%, CITIC Capital’s CCP Wing Investment holds 1.7857%, Jinyi Global holds 1.7945%, and Shanghai Yunxin Entrepreneurship holds 0.9778%.

Tencent holds 0.7222% through Huang River, Tencent holds 0.1179% through Shenzhen High Light Computer Technology Co., Ltd.; Ant Group’s Accelerator I holds 0.4643%;

PAGAC holds 3.5714%, CITIC Securities Investment Co., Ltd. holds 0.3611%, and Hangzhou Tangzhi Equity Investment Partnership (Limited Partnership) holds 0.0555%.

However, as investors in Wanda Commercial Management, Ning and Sunac have encountered operational difficulties to varying degrees. It is difficult for the Mud Bodhisattva to cross the river, but it is difficult to solve the problem. In particular, Ning also stepped on Evergrande, causing serious losses. Country Garden is also in crisis, and only Wanda is relatively better off.

Selling Wanda Films to Help Yourself

A few days ago, Wanda Film announced that it received a notice on December 6, 2023 that the company’s indirect controlling shareholder, Beijing Wanda Cultural Industry Group Co., Ltd., and its wholly-owned subsidiary, Beijing Hengrun Enterprise Management Development Co., Ltd., and the company’s actual controller, Wang Jianlin, intend to transfer the 51% equity of the company’s controlling shareholder, Beijing Wanda Investment Co., Ltd. to Shanghai Ruyi Investment Management Co., Ltd.

As early as July 20, 2023, Beijing Wanda Cultural Industry Group Co., Ltd., the indirect controlling shareholder of Wanda Film, signed an Equity Transfer Agreement with Shanghai Ruyi Film and Television Production Co., Ltd. (referred to as "Shanghai Ruyi"), and Wanda Cultural Group transferred its 49% stake in the company’s controlling shareholder, Beijing Wanda Investment Co., Ltd. (referred to as "Wanda Investment"), to Shanghai Ruyi. Shanghai Ruyi invested 2.262 billion yuan.

This means that once the transfer is completed, Shanghai Ruyi will hold a 100% stake in Wanda Investment Co., Ltd., and then hold a 20.03% stake in Wanda Film. Wanda Film’s actual control will change from Wang Jianlin to Shanghai Ruyi.

According to the financial report, Wanda Film’s revenue in the first nine months of 2023 was 11.348 billion yuan, an increase of 46.98% over the same period last year; net profit was 1.115 billion yuan; net profit after deduction was 1.10 billion yuan. Among them, Wanda Film’s revenue in the third quarter of 2023 was 4.479 billion yuan, an increase of 61% over the same period last year; net profit was 692 million yuan, and net profit after deduction was 689 million yuan.

Wang Jianlin once again "cut meat" to save himself is to deal with the delay in the listing of Wanda Commercial Management, and the company is facing a situation of default on gambling.

　　Lane 41, Sanyuan Road, Putuo District, Shanghai, is a commercial and residential building where the blue-and-white "Ele.me" logo hangs. He Shengsheng, 28, is the webmaster of the food delivery platform Ele.me in Shanghai.

　　"In December 2014, I came to Shanghai to work hard and saw that Ele.me was recruiting a large number of riders, and the salary was not bad, so I came here." He Shengsheng told First Financial Reporter that in May 2015, due to his outstanding work performance, he was promoted to become a stationmaster, mainly responsible for helping riders solve problems encountered in daily work and life.

　　Ele.me Hummingbird Delivery released the "2018 Takeaway Riders Group Insight Report" shows that there are more than 3 million registered riders in Hummingbird Delivery, of which 77% of Hummingbird riders are from rural areas, the average age is about 29 years old, and the proportion of post-95s has exceeded 20%. Riders deliver 48 orders per day on average, and travel nearly 150 kilometers.

　　With the accelerated pace of life, people are increasingly concerned about the value of time, and instant delivery has come into being. Nowadays, instant logistics distribution platforms have entered the field of intra-city, small-scale, and takeaway, and gradually expanded to the field of fresh food, supermarket delivery, and even a wider range of express terminal areas.

　　longest3.5kilometer

　　As a young man who came to Shanghai from Lu’an, Anhui Province to work hard, making money is He Shengsheng’s top priority.

　　"Joined Ele.me as a rider on December 22, 2014. At that time, the order volume was not very large. The overtime salary was more than 8,000 yuan, and the unit helped pay five insurances and one housing fund." He Shengsheng told reporters that there are now 65 riders (full-time + part-time) under his own management. Every month, the company will settle the salary according to its own control of the site and performance. Generally, if you do a good job, the monthly salary is more than 10,000 yuan; if you do a little worse, 6,000 to 8,000 yuan.

　　The reporter learned that almost all the instant delivery fields such as Ele.me, Meituan, and Dada use the agent model. Take Ele.me as an example. Ele.me has dozens of agents in Shanghai, each agent has multiple sites, and the maintenance of the site is jointly managed by the channel manager dispatched by Ele.me and the area manager dispatched by the agent. And He Shengsheng’s site belongs to Jiangxi Hummingbird Supply Chain Management Co., Ltd.

　　When He Shengsheng first took over the position of stationmaster, most of his time was occupied by manual orders, such as the same rider arranging several orders in the same direction for him. "At that time, it was still manual, and there was no intelligent order like now."

　　The intelligent dispatching system He Shengsheng mentioned is the "Ark" of Ele.me intelligent dispatching system, which is the core link in the field of instant delivery of takeout. The system replaces most of the work of webmasters, reduces the degree of human intervention, and realizes automated and intelligent dispatching.

　　The first financial reporter saw in the computer background of the Ele.me site that the Ark system can display the intelligent scheduling order link: user order, merchant order, intelligent scheduling (rider order/robot order), delivery to users, etc. Through big data and machine learning, user orders are matched with the optimal path under the optimal decision to ensure delivery efficiency.

　　In addition, the system can also display the location of the rider in real time, as well as the number of orders in his hand and the number of orders to be completed. "The location is mainly based on the rider’s exclusive app loaded in the rider’s mobile phone. Generally, the rider who completes the order delivery task will return to the business district where he is located, which is convenient for the system to send orders. The longest straight line distance from the food pickup point to the customer is 3.5 kilometers." The business district He Shengsheng is in charge of is the Centennial Central Shopping Plaza and 118 Square in Putuo District. How far is 3.5 kilometers? If you use a 1 yuan coin (25mm diameter) to spread in a straight line, you need 140,000 pieces.

　　In the current situation of intelligent ordering, He Shengsheng no longer dispatches orders manually, but also needs to manage the riders, such as the problems encountered by the riders need to be dealt with in a timely manner; in terms of orders, there are merchants who need to be solved, and riders who need to come to him to solve. In addition, it depends on whether the distribution of system orders is reasonable.

　　"The factors to judge whether an order is reasonable are based on a rider’s ability to carry orders in the past period of time, the timeliness of orders, the timeliness of riders’ delivery, etc. Only in this way can we determine the amount of riders’ orders and the shortest time he can deliver orders to customers." He Shengsheng revealed that under normal circumstances, riders with strong ability have no problem going out to receive 12 to 15 orders at a time. If they encounter peak delivery periods, such as going to the same office building for food delivery, they can also reach 18 orders at a time.

　　The Ark system will combine nearby orders from the same street and the same building, and deliver them to one rider in a unified manner, which is called "chasing orders" in the industry. He Shengsheng said: "Although it doesn’t matter if the pickup point is different, as long as the customer is in the same building, the delivery efficiency is quite high. This is why so many orders are sent to capable riders, because he knows which restaurant is fast and which is slow, and he will go to the restaurant with the fast meal first."

　　From "bronze" to "king"

　　This is an industry where every second counts, and riders need to consider two factors: the speed of the restaurant’s delivery, and whether the customer is in the same location. They need a path plan.

　　For a rider who has been in the job for a long time and has strong ability, after he receives the order, he has a plan, such as which restaurant to drop by, where to pick up the meal, the speed of the restaurant’s delivery, etc., and then deliver it to the customer. Which orders are delivered first or some customers urge orders to be delivered first, there is a reasonable plan.

　　He Shengsheng said: "For a new rider, he doesn’t know where the restaurant is, so the Ele.me platform will tell him where the food pickup point is and where the delivery point is, and he can follow the prompts given to him by the system. In this case, it is more suitable for him to give one or two orders at a time."

　　Ark learns the rider’s food delivery data, delineates the rider’s level, and ladders the rider’s target order quantity at all levels, so as to make a ability portrait for each rider, and assigns the waybill to the most suitable rider.

　　During the midday and evening peaks of takeout, Ark will prioritize orders to high-level riders during peak periods based on waybill efficiency to improve delivery efficiency. According to data provided by Ele.me, the Ark system can process orders at a peak of more than 80 orders per second. During the peak period of takeout, Ark will emphasize fairness on the basis of considering efficiency. Through big data analytics, the order volume of riders is balanced to ensure that the order volume allocated by riders of the same level and team is roughly the same within a certain time span.

　　The Ele.me platform divided Hummingbird’s riders into different levels, and the Honor of Kings game was divided into 6 levels, followed by bronze, silver, gold, platinum, diamond, and king. "The more orders a rider gives, the better, the higher the level will be."

　　"Different agents may pay riders different salaries in different cities. The salary of riders on our site consists of three parts: 1. Performance commission, the standard is less than 600 orders, according to 7 yuan/order; more than 600 orders, according to 8 yuan/order. 2. Subsidies are made according to the weight, distance, weather, rider level, etc. of each order. 3. There are praise rewards and rush orders rewards every month." He Shengsheng said that the average monthly income of full-time riders at his site is 7,000-9,000 yuan, and the KPI assessment indicators for riders are similar, basically changing once a month. At present, the main assessment is the cancellation of riders’ delivery and T12 timeout.

　　T12 timeout refers to a timeout of 12 minutes. For example, the assessment time of the rider’s order T is 10:30. If the rider arrives after 10:42, it has exceeded the time value of the rider’s order assessment.

　　How to determine what time is the expectation of the booking customer? He Shengsheng said that under normal circumstances, it is divided into pre-orders and instant orders, and pre-orders can be booked to a certain time period; for instant orders, the system will determine the time expected by the customer of the order according to the timeliness of the restaurant, order memory and other factors, and then give a time.

　　Not only Ele.me, but also its competitors Meituan and Dada have long integrated AI and big data into their business development.

　　The reporter learned that there are many entrants in the field of instant delivery at present, mainly divided into three categories: one is established in 2014, flash delivery, Dada, UU errands and other established intra-city courier companies, the other is the instant delivery originating from the takeaway model, such as Ele.me’s Hummingbird delivery, Meituan’s Meituan special delivery team, Dada-JD Daojia’s new Dada, etc.; the third is SF Express, Yuantong, Yunda and other traditional logistics companies, SF Express’s instant delivery business, Yuantong’s timing, Yunda’s cloud delivery. The players on the track are gathered, all intending to get a share of this emerging market.

　　For the future, He Shengsheng expressed the hope that he can seize the opportunity and grow with the takeaway platform. (Wang Hai)

　　In a melon and vegetable planting base in Qian ‘an City, Hebei Province, villagers used live broadcast to promote tomatoes. Xinhua news agency

　　In a business exhibition company in Chenghai District, Shantou City, Guangdong Province, an anchor sells car models in the live broadcast room. Xinhua news agency

　　In a flower planting base in Xindian Street, Dongying District, Dongying City, Shandong Province, college students returning home during the winter vacation live broadcast with goods. Song Xinggang photo/bright picture

　　In Dinghe Village, Tangqi Town, Linping District, Hangzhou City, Zhejiang Province, the network anchor is selling special new year goods such as dried herring live. Xinhua news agency

　　 　These days, major e-commerce platforms have launched the "New Year Festival", and Li Dian, a Beijing citizen, is also busy buying in buy buy, but she feels more rational recently. "Now I won’t spend a lot of time in the live room, but I want to take a few minutes to go to the live room of the head anchor when I want to buy something, browse the products of the day, buy them if necessary, and quit the live room immediately if I don’t." Li Dian once bought a lot of good things with good quality and low price in the live broadcast room, and also encountered "things are not as good as the anchor said" or even quality problems. "But overall, the live broadcast industry has become more and more standardized recently."

　　 　On December 20th, 2021, the Inspection Bureau of Hangzhou Taxation Bureau of Zhejiang Province informed that Huang Wei (net name: Viya), the network anchor, had been punished by tax administration according to law, and the tax was recovered, the late payment fee was added and the total fine was 1.341 billion yuan. Subsequently, Viya’s platform accounts were blocked. As soon as the news came out, public opinion was in an uproar. People were both surprised at the wealth myth created by online celebrity’s economy and at how many chaos there were in the live broadcast industry.

　　 　Indeed, this is not the first time that anchor online celebrity has "overturned". "Water Army" swipes bills, sells fakes and evades taxes … … Online celebrity’s economic turnover, which has been refreshed repeatedly, is bound up with all kinds of chaos that has never stopped. In the past two years, with the introduction of various management measures and the strengthening of tax supervision, a clear signal has emerged — —

　　 　The period when online celebrity’s economy ran like a runaway wild horse, such as live broadcast with goods, has passed in a hubbub. Online celebrity’s economy will have a long-term future only if it is standardized in development, developed in standardization and changed into a healthier growth mode.

　　Triumphant: Last year, the live broadcast market was nearly 2 trillion yuan.

　　 　“3、2、1！ Link! " "Buy it", these familiar slogans, were not "hot" more than two years ago. In Li Dian’s impression, he probably heard the names of Li Jiaqi and other head anchors in 2019, but he didn’t watch the live broadcast at that time. "At that time, I didn’t even know where to watch the live broadcast. After chatting with friends, I realized that Taobao actually had an App dedicated to watching the live broadcast." Li Dian recalled that after the outbreak of the COVID-19 epidemic in 2020, he spent less time going out and more time at home. Slowly, she started shopping with the head anchor.

　　 　Looking back at the development of e-commerce live broadcast, with the help of the influx of capital flows and the epidemic, the whole industry has made great strides in the past two or three years, and some media even used "rapid ripening" to describe the development of this industry.

　　 　"During the epidemic, many businesses were blocked from operating offline, and the inventory pressure was high. This sales method of live broadcast with goods has found a way out for shops with sales difficulties, and also meets the needs of consumers. With the active promotion of e-commerce platforms and shopping malls, live delivery has developed rapidly. " Pan Helin, member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology and executive director of the Digital Economy Research Institute of Zhongnan University of Economics and Law, said.

　　 　According to the Research Report of China Live E-commerce Industry in 2021 released by iResearch, by the end of 2020, the number of live e-commerce users in China reached 388 million, accounting for nearly 40% of the total netizens, and nearly two-thirds of users made purchases after watching the live broadcast. According to the enterprise survey data, in 2020, the number of registered new live broadcast enterprises in China increased by 10 times compared with 2016. Online celebrity’s economy, such as e-commerce live broadcast, attracted a large number of practitioners to enter the market, and the number of MCN agencies engaged in online celebrity brokerage achieved a spurt growth from more than 150 in 2015 to more than 20,000 in 2020. The report pointed out that nearly 1,000 live broadcast rooms with sales exceeding 100 million yuan will be born in 2020, and it is estimated that the size of the live broadcast market will be close to 2 trillion yuan in 2021.

　　 　Online celebrity traffic anchor’s super liquidity has attracted many stars and entrepreneurs, trying to get a slice of it. Judging from the overall sales record, the live broadcast of "Fire Out of the Circle" not only makes many new domestic brands well known, but also opens up more sales for agricultural and sideline products, which also drives the rapid growth of online consumption. According to the latest data released by the National Bureau of Statistics, in 2021, the national online retail sales increased by 14.1% over the previous year, among which the online retail sales of physical goods increased by 12%, with an average growth rate of 13.4% in two years, which was significantly higher than that of offline consumption.

　　 　Undoubtedly, running all the way’s live broadcast with goods and other online celebrity economies have promoted the development of digital economy. "The live broadcast involves a wide range of goods, and the content display and affordable discounts of the live broadcast have stimulated the enthusiasm of consumers, contributed to the prosperity of China’s consumer market, and also played an important role in promoting the development of domestic goods." Pan and Lin said.

　　 　Zhao Ping, vice president of the Research Institute of China Council for the Promotion of International Trade, told the reporter that as an iterative mode of traditional e-commerce, live broadcast with goods has accelerated the high growth of online consumption, and online interaction and all-round display of goods have made it easier for consumers to understand and choose goods, which is conducive to expanding the scale of consumption, creating more consumption growth points and further exerting the pulling effect of consumption on economic growth.

　　Frequent chaos: exaggerating propaganda, selling fake goods, and "water army" brushing orders are endless.

　　 　Like any other industry that grows wildly, online celebrity’s cargo carrying industry is experiencing problems at the same time, just like a gorgeous robe covered with lice, behind which is a "chicken feather".

　　 　During the Double Eleven last year, Zhejiang Consumer Protection Committee conducted a consumer inspection on the live broadcasts of five platforms and 17 anchors from Taobao, Pinduoduo, JD.COM, Aauto Quicker and Tik Tok. It is found that five anchors, such as Timor Little Crazy and Yunyun Live Room, have some problems, such as exaggerating propaganda, using absolute advertising language and comparing prices with other live rooms. Knowing that the quality of anchor products such as YEATION and Rongwei No.7 (Xiao Xuan Ge) does not meet the standard; In Li Jiaqi and Baibai Rabbit Live Studio, 1 batch and 2 batches of commodity labels were found to be irregular.

　　 　This is just the tip of the iceberg. Previously, the anchor Simba received much attention because of the "fake bird’s nest" incident. In addition to him, there are many anchors selling fakes. From time to time, the products in the live broadcast rooms of anchors such as Viya and Li Jiaqi have exposed the quality problems, and consumers often encounter the phenomenon that anchors do nothing after sale and kick balls with merchants.

　　 　From the price point of view, Li Jiaqi, Viya and L ‘Oré al had a dispute over pricing during the Double Eleven last year. At that time, some consumers found that the price of products purchased in the live broadcast room in Li Jiaqi was higher than that in the L ‘Oré al store, and L ‘Oré al explained that it was due to the superposition of official cross-store coupons of Tmall. At that time, the public opinion was quickly divided into two waves. Some people thought that L ‘Oré al’s commitment to the maximum intensity of the whole year was not achieved, which was a sign of dishonesty; Some people think that it is unreasonable for the head anchor to demand the lowest price of the whole network by virtue of its near monopoly position. The term "the world has been suffering from live broadcast for a long time" immediately boarded the hot search. "If you don’t squat down the live broadcast rooms of these anchors, don’t you deserve to buy low prices?" Some netizens issued such a question.

　　 　Some small and medium-sized businesses don’t have much say in the face of well-known anchors, and the actual sales volume in the live broadcast room is not as good as expected after paying high pit fees. The "illusion" created by the "water army" and false transactions has made many small and medium-sized businesses "spend money to buy a loneliness". According to media reports, a company and a online celebrity anchor recently organized a live broadcast of poverty alleviation to help sell agricultural products. The transaction amount was about 450,000 yuan, but the actual sales amount was only 100,000 yuan, accounting for 78% of the total. Similar things are not uncommon. "On the one hand, the falsification of influence indicators such as the virtual high number of viewers and the water injection of sales data has formed an industrial chain. On the other hand, horizontal competition such as malicious brushing, fancy kicking, and false reporting has also polluted the live broadcast ecology. " As early as after the Double Eleven in 2020, China Consumers Association wrote in the report.

　　 　In Pan Helin’s view, there are many problems in the development of online celebrity live broadcast. For example, through the way of water army drainage, improperly gain traffic attention; False propaganda, wrong goods and poor after-sales service; Virtual standard pricing, merchants and anchors raise the price first and then give discounts. Consumers actually do not get benefits, but pay a lot of time costs; Pit fees and withdrawal make the channel cost rise, which is either borne by suppliers or passed on to consumers; Give up the lower limit for traffic, break through the boundary of content creation and so on.

　　 　"These behaviors have undermined the market economic order, affected the user experience and infringed on the rights and interests of consumers. In addition, with the emergence of Matthew effect and 28 phenomena in the live broadcast industry, anchors with head traffic have further raised the threshold for live broadcast, and the increased cost has put some pressure on merchants. " Pan Helin’s view is supported by figures: although the types of anchors are increasingly diversified, the Matthew effect of anchors with goods is prominent, and Li Jiaqi and other head anchors attract most of the traffic. According to the survey and calculation, the Top10′ s head anchor has a market share of nearly 55.75%.

　　 　Zhao Ping said that these problems have sounded the alarm for the development of China’s digital economy. Although the development prospect of digital economy is broad, anchors and enterprises should be upright and innovative, and jointly create a fair market order and a consumer-friendly consumption environment to promote the healthy development of digital economy.

　　Regulatory measures: multi-departments tighten the "reins" to make the industry develop healthily.

　　 　After Viya was punished for tax evasion, the tax authorities in Beijing, Shanghai, Guangdong and other places issued notices, requiring celebrity artists and network anchors to pay taxes by self-examination as soon as possible.

　　 　This is not the first time that the regulatory authorities have taken action. In the past two years, the management methods and professional norms of online marketing such as live broadcast and delivery have gradually landed. In November 2020, the General Administration of Market Supervision issued the Interim Provisions on Regulating Promotion Behavior, and then issued the Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities to strictly regulate the Webcast marketing behavior. On March 15, 2021, the General Administration of Market Supervision issued the Measures for the Supervision and Administration of Online Transactions, which restricts online transactions such as live broadcast from four aspects: online transaction operators, online trading platform operators, supervision and management, and legal responsibilities. In April, seven departments jointly issued the "Management Measures for Webcast Marketing (Trial)", which clarified the behavior red line for the practitioners of live broadcast marketing activities; In September, the Ministry of Culture and Tourism issued the "Administrative Measures for Network Performance Brokers", which included all the subjects of live broadcast activities in the scope of management. Undoubtedly, the regulatory authorities are tightening the "reins" of online celebrity’s economy, such as regulating live broadcasts.

　　 　When answering a reporter’s question about Viya’s tax evasion case, the Inspection Bureau of Hangzhou Taxation Bureau said that the platform economy is a new format of economic development, which has played a positive role in better meeting the needs of consumers, promoting the transformation of old and new kinetic energy, and promoting high-quality economic development. In the process of rapid development of platform economy, some network anchors’ illegal tax behaviors have disturbed the order of tax collection and management and destroyed the market environment of fair competition. The tax authorities will investigate and deal with the illegal tax acts of network anchors according to laws and regulations, which is conducive to the long-term standardized and healthy development of the platform economy. State Taxation Administration of The People’s Republic of China also expressed his firm support for the Hangzhou tax authorities to seriously deal with Viya’s tax evasion cases according to law. At the same time, tax authorities at all levels are required to strictly investigate and punish all kinds of tax evasion, resolutely safeguard the authority of the national tax law and promote social fairness and justice; It is required to conscientiously implement various preferential tax and fee policies, continuously optimize tax and fee services, and promote the standardization and development of new economy and new formats in development.

　　 　This statement made by the tax authorities reflects the consistent attitude of various regulatory authorities: We never deny the contribution of online celebrity anchor to promoting the development of platform economy and the contribution of platform economy to China’s economic and social development. However, whether it is the live broadcast industry or the platform economy, in order to develop healthily for a long time, we must bid farewell to chaos, standardize in development and develop in standardization.

　　 　Zhao Ping believes that in order for online celebrity to grow in a healthier way, it is necessary to bring the economy of online celebrity, such as live broadcasting with goods, into the legal development track, so that it can keep the legal bottom line while developing rapidly and conduct business and innovation activities legally and legally. It is necessary to strengthen the compliance supervision of online celebrity’s economic entities and related behaviors, starting from all aspects of online celebrity’s economic supply chain, from product production, online sales to after-sales service, to meet the requirements of product quality and safety law, advertising law, anti-unfair competition law, anti-monopoly law, consumer rights protection law and other relevant laws and regulations, so as to maintain fair competition market order and protect consumers’ legitimate rights and interests.

　　 　"Yes ‘ The problem of water army ’ , to find together, investigate together, can’t let consumers be ‘ False flow ’ Guide, so as not to undermine the fairness of market competition. Quality and after-sales issues require the relevant departments to strengthen supervision, and organizations such as the Consumers Association need to take action to help consumers protect their rights. In view of the pit parking fee and drawing, industry organizations should issue an initiative to limit the drawing ratio and not excessively increase the cost of merchants. In view of the problem of tax evasion, the tax authorities should crack down on this illegal act on the one hand, and build a normalized tax monitoring system on the other. For the marketing behavior dominated by traffic and abundant, the e-commerce platform should find it early and dispose of it in time through algorithms. The company where the live e-commerce is located should also do a good job in compliance education for the anchor with goods and constrain the anchor behavior. " Pan helin suggested.

　　 　Gao Baohua, a researcher at the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that it is necessary to strengthen the key management and compliance inspection of head live broadcast rooms, head anchors and accounts, high-flow or high-turnover live broadcast activities, guide all kinds of subjects engaged in webcasting marketing activities, strengthen industry self-discipline, and build a standardized live broadcast supply chain system from multiple dimensions such as commodity supply, consumer rights protection and platform construction.

　　 　Pan and Lin bluntly said that whether the live e-commerce will ultimately benefit the society depends on two points: First, whether the live e-commerce promotes the circulation and consumption of goods. Second, whether the live e-commerce has reduced the cost of sales channels while maintaining compliance operations, so that both suppliers and consumers can benefit.

　　 　With the tightening of the "reins" of supervision, we expect that after the shock and adjustment, online celebrity’s cargo-carrying industry can really benefit more merchants and consumers and can go more steadily and for a long time.

　　 　(Reporter chenchen)

On October 31st, in the women’s final of the 2023 FISU Football World Cup held in Jinjiang, Fujian, China’s Beijing Normal University team beat Brazil’s paulista University team by a total score of 7-6 in a penalty shootout and won the championship.

↑ The starting players of Beijing Normal University team took a group photo before the game.

↑ Beijing Normal University team players celebrate the championship.

Zhou Xinyu, a women’s football player from Beijing Normal University, celebrated the goal.

Zhou Xinyu (right), a player of Beijing Normal University team, shot in the game.

Zou Mengyao (left), a player from Beijing Normal University, competes with Diovanna, a female football player from paulista University.

Photography: Lai Jincai

Source: Xinhua News Agency

To maintain a healthy weight

Don’t want to carve (koo) meaning (negative) festival (beauty) food.

There is only one trick, that is-regular exercise.

The benefits of regular exercise

Reduce weight and reduce fat accumulation;

Improve blood sugar and blood lipid, and increase cardiopulmonary function;

Reduce the incidence of coronary heart disease, stroke and other diseases;

Improve bone mineral density and prevent falls and injuries;

Maintain or increase the range of joint physiological activities;

Exercise can also bring more energy and make people full of confidence;

……

Life lies in movement

But sports should also pay attention to science.

Follow the 16-character principle of sports

Exercise is beneficial. Breaking the state of "sitting still and moving less", a person’s life, work, travel and fitness activities can consume physical strength. Climbing several flights of stairs and walking for ten minutes will add up to good health.

It’s about persistence. Only by developing the habit of more activities and regular exercise can health benefit for a long time.

Moderate strength. You can’t eat hot tofu if you are impatient. Exercise should adhere to the principle of moderation. Personal physique is different, the same speed, some people are struggling, some people are too slow; Find the right intensity and amount of activity, and exercise will be safer and more effective.

It is better to move more. Moderate exercise can protect health and reduce the risk of many chronic diseases.

Flexible choice of various sports forms

There are many forms of exercise:

(Click on the picture to enlarge)

For healthy adults, it is recommended that:

Aerobic exercise every day.

Resistance exercise 2~3 times a week.

Flexibility exercises are done at any time.

To achieve the appropriate recommended amount of exercise

At least 3-5 days a week, 30min minutes of moderate-intensity aerobic exercise every day;

2-3 days a week, do 8-10 different kinds of strength exercises every day (repeat each action no more than 5 times at the beginning, and gradually increase it to 10 times in two weeks).

Pay attention to the intensity of exercise

Different physical fitness can bear different exercise loads. Three methods for measuring exercise intensity are recommended:

Talk test method

Low intensity exercise. Be able to sing while doing sports.

Moderate intensity exercise. Be able to talk comfortably while exercising.

High intensity exercise. You can’t talk because you are short of breath during exercise.

Target heart rate test method (maximum heart rate =220- age)

Moderate intensity exercise. When the target heart rate is 50~70% of the maximum heart rate

High intensity exercise. When the target heart rate is 70~85% of the maximum heart rate

For example ↓↓↓↓

A man of 50 years old

Its maximum heart rate is

220-50=170

170×50%~170×70%

That is, when the target heart rate is 85~119

It belongs to moderate intensity exercise.

170×70%~170×85%

That is, when the target heart rate is 119~145

Belongs to high-intensity exercise.

Self-feeling test method

As far as possible, it should include three stages

A complete set of movements should include three stages as far as possible.

01

warm up

Warm-up exercise includes flexibility and strength strengthening exercise. At this stage, the exercise intensity is slowly and gradually increased.

For patients with severe exercise restrictions, warm-up exercise is the best exercise choice.

The familiar radio exercise is a very good warm-up exercise.

02

Endurance exercise (aerobic exercise)

Gardening, weeding and housework are all good endurance sports.

Please remember that every endurance exercise should last for more than 10min minutes before you can get the effect of exercise.

03

Relax and tidy up exercise

After finishing endurance exercise, do a short relaxation exercise for 5-10 minutes.

So, know how to exercise?

Then put down the phone.

Brushing bowls is also a physical activity.

Source: Guangdong CDC

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Source: National Healthy Lifestyle Action