Lu Weibing： Xiaomi mobile phone should break through the price range of 6000 to 10000.

　　March 19 news, according to many domestic media reports, Xiaomi President Lu Weibing said at the performance meeting on March 19 that Xiaomi will unswervingly promote high-end mobile phone business.

　　Especially in China market, Xiaomi mobile phone has broken through the price range of 4,000 yuan to 5,000 yuan and 5,000 yuan to 6,000 yuan. In 2024, Xiaomi mobile phone must break through the price range of 6,000 yuan to 10,000 yuan and take scale at this price.

　　Lu Weibing also pointed out that it is believed that the high-end of Xiaomi’s mobile phone overseas, especially in the European market, will reach a new level.

　　According to the official 2023 financial report, Xiaomi Group’s total revenue was 271 billion yuan, and its adjusted net profit was 19.3 billion yuan, up 126.3% year-on-year.

　　In terms of mobile phone business, Xiaomi’s domestic smartphone market share in the 4K-6K price segment reached 16.9% in 2023, up 9.2 percentage points year-on-year; Q4 The sales volume of smartphones in this price segment ranked first, and the market share increased to 28.2%.

　　Lu Weibing emphasized that Xiaomi’s smartphone market share in the Middle East, Latin America and Africa has increased, overseas high-end promotion has accelerated, and Xiaomi 14Ultra has been launched simultaneously around the world.