Regulations of Beijing Municipality on Intellectual Property Protection

Announcement of the Standing Committee of Beijing Municipal People’s Congress

[15th] No.72

  The Regulations of Beijing Municipality on the Protection of Intellectual Property Rights, adopted at the 38th meeting of the Standing Committee of the 15th Beijing Municipal People’s Congress on March 31, 2022, is hereby promulgated and shall come into force as of July 1, 2022.

Standing Committee of the 15th Beijing Municipal People’s Congress    

March 31, 2022  

Regulations of Beijing Municipality on Intellectual Property Protection

(Adopted at the 38th meeting of the Standing Committee of the 15th Beijing Municipal People’s Congress on March 31, 2022)

Catalogue

  Chapter I General Principles

  Chapter II Administrative Protection and Judicial Protection

  Chapter III Social Co-governance

  Chapter IV Promotion and Service

  Chapter V Pluralistic Mediation of Disputes

  Chapter VI Legal Liability

  Chapter VII Supplementary Provisions

Chapter I General Principles

  Article 1 In order to strengthen the protection of intellectual property rights, stimulate innovation and create vitality, build an area with the best intellectual property rights, support and promote the construction of international scientific and technological innovation centers and national cultural centers, and serve and promote the high-quality economic and social development of the capital, these Regulations are formulated in accordance with relevant laws and administrative regulations and in light of the actual situation of this Municipality.

  Article 2 These Regulations shall apply to the protection of intellectual property rights and related activities within the administrative area of this Municipality.

  Article 3 This Municipality shall protect the intellectual property rights enjoyed by the obligee with respect to the following objects according to law:

  (1) works;

  (2) inventions, utility models and designs;

  (3) Trademarks;

  (4) Geographical indications;

  (5) Business secrets;

  (6) Layout design of integrated circuits;

  (7) New plant varieties;

  (8) Other objects prescribed by law.

  Article 4 This Municipality advocates the intellectual property cultural concept of respecting knowledge, advocating innovation, being honest and abiding by the law, and fair competition, strengthens knowledge popularization and cultural propaganda, enhances the awareness of intellectual property protection in the whole society, and creates a humanistic social environment conducive to promoting the high-quality development of intellectual property.

  This Municipality publishes a white paper on the protection of intellectual property rights every year to publicize the protection of intellectual property rights in this Municipality.

  Article 5 The protection of intellectual property rights in this Municipality adheres to the principles of comprehensiveness, strictness, rapidity and equality, and builds an intellectual property protection pattern of administrative supervision, judicial protection, industry self-discipline, social supervision, public service and dispute mediation, and improves the intellectual property protection system with perfect system, efficient operation, scientific management and optimized service.

  Article 6 The municipal and district people’s governments shall strengthen their leadership over the protection of intellectual property rights, incorporate the protection of intellectual property rights into national economic and social development plans, formulate intellectual property development strategies, plans and plans, ensure the investment of intellectual property development funds, and incorporate the protection of intellectual property rights into the business environment and high-quality development evaluation system.

  The municipal and district people’s governments shall establish and improve the system of intellectual property office meetings, coordinate and promote major issues in intellectual property work, coordinate and solve key and difficult issues, and urge the implementation of relevant intellectual property policies and measures.

  Article 7 The intellectual property department shall be responsible for the overall coordination of intellectual property work and promote the construction of the intellectual property protection system.

  The intellectual property department and the market supervision and management department are responsible for the management of patents, trademarks, geographical indications, trade secrets and other protection in accordance with the division of responsibilities; Copyright, culture and tourism departments are responsible for the management of copyright protection in accordance with the division of responsibilities; Agriculture, rural areas and landscaping departments are responsible for the management of the protection of new plant varieties in accordance with the division of responsibilities.

  Development and reform, science and technology, economy and informatization, finance, radio and television, commerce, education, human resources and social security, financial supervision and management, public security, judicial administration and other departments shall do a good job in intellectual property protection according to their respective responsibilities.

  Article 8 Support enterprises, universities and scientific research institutions to explore new technologies, new industries, new formats and new modes of intellectual property management measures and protection modes such as mobile Internet, big data, artificial intelligence, quantum technology and cutting-edge biotechnology.

  Support the exploration and innovation of intellectual property protection system, mechanism, policies and measures under the authorization of the state in the construction of the national service industry expansion and opening-up comprehensive demonstration zone, China (Beijing) Pilot Free Trade Zone and Zhongguancun National Independent Innovation Demonstration Zone.

  Article 9 This Municipality strengthens the regional cooperation of intellectual property protection in Beijing, Tianjin and Hebei, carries out the work of case clue transfer, investigation and evidence collection, assistance in execution and joint law enforcement, shares resources such as expert think tanks and service agencies, and promotes information exchange, mutual assistance in law enforcement, supervision and interaction, and mutual learning of experience; Strengthen cooperation with other provinces and cities in intellectual property protection.

  Article 10 This Municipality shall expand open cooperation in the field of intellectual property rights, support overseas intellectual property service agencies and arbitration institutions to set up institutions and conduct business in this Municipality according to law, and promote the establishment of an international intellectual property trading and operation platform.

  Eleventh individuals and units that have made outstanding contributions in intellectual property protection and related activities shall be commended and rewarded in accordance with the relevant provisions of the state and this Municipality.

Chapter II Administrative Protection and Judicial Protection

  Article 12 Departments responsible for intellectual property protection and management, such as intellectual property rights, market supervision and management, copyright, culture and tourism, agriculture and rural areas, landscaping, etc. (hereinafter referred to as intellectual property protection and management departments) shall improve the cooperation platform for law enforcement, establish an online and offline rapid investigation mechanism for intellectual property infringement violations, and carry out remote and mobile real-time monitoring and monitoring; Focus on supervision and inspection of online platforms, exhibitions, large-scale markets, large-scale cultural and sports activities, and timely discover and investigate repeated infringement, malicious infringement, group infringement and other intellectual property infringement violations.

  Thirteenth intellectual property protection administrative departments have the right to take the following measures when investigating suspected infringement and illegal acts:

  (a) ask the relevant parties and investigate the relevant situation;

  (two) to consult and copy the relevant information;

  (three) to carry out on-site inspection of relevant places and articles;

  (four) to seal up or detain the relevant places and articles according to law.

  When the administrative department for intellectual property protection exercises the functions and powers prescribed in the preceding paragraph according to law, the parties concerned shall assist and cooperate, and shall not refuse or obstruct.

  Article 14 The intellectual property protection agency established by the municipal intellectual property department or the people’s government of the relevant district provides intellectual property protection services through patent pre-examination, rights protection guidance and protection cooperation, and provides support for the rapid examination of patent applications in key national development industries and strategic emerging industries in this Municipality.

  Article 15 The intellectual property department and the market supervision and management department shall strengthen trademark management, standardize the use of registered trademarks, and investigate and deal with violations of the exclusive right to use registered trademarks, malicious application for trademark registration, and illegal trademark agency business.

  Sixteenth copyright, culture and tourism departments should strengthen the supervision of copyright infringement and formulate copyright protection measures to adapt to the network environment and digital economy.

  The municipal copyright department shall establish an early warning system for copyright protection of key works, and strengthen supervision of key supervision websites determined by the national and municipal copyright departments; Improve the system of voluntary registration of works, and support natural persons, legal persons and unincorporated organizations to register works voluntarily.

  Article 17 The market supervision and management departments shall guide the market participants to establish and improve the protection mechanism of trade secrets, and protect trade secrets by defining management rules, adopting technical measures, signing confidentiality agreements, conducting risk investigation and education and training.

  Administrative organs, judicial organs, arbitration, mediation and other service institutions and their staff members shall have the obligation to keep confidential the business secrets they know in the course of performing their duties and providing services, and shall not disclose or illegally provide them to others.

  Article 18 The administrative department for intellectual property protection shall, jointly with relevant departments, strengthen the intellectual property protection of traditional culture and Olympic symbols, and provide consultation and guidance for relevant patent applications, trademark registration, work registration and trade secret protection.

  Article 19 The administrative department of intellectual property protection and other relevant departments shall protect intellectual property rights formed in data collection, storage, use, processing, transmission, provision and disclosure according to law, guide data processors to establish and improve the whole-process intellectual property management system, and strengthen the awareness of intellectual property protection.

  Article 20 The municipal intellectual property department shall formulate guidelines for the protection of intellectual property rights in digital trade, guide market participants to understand the industrial policies, trade measures and technical standards of the target market, benchmark internationally accepted intellectual property protection rules, and do a good job in identifying and responding to intellectual property infringement risks in the whole industrial chain such as digital product manufacturing and sales.

  Twenty-first units or individuals to overseas transfer of technology restricted by the state involves the transfer of intellectual property rights, the municipal departments of commerce, intellectual property rights, science and technology, agriculture and rural areas, landscaping and other departments shall conduct a review in accordance with the provisions.

  If the merger and acquisition of enterprises in Beijing by foreign investors involves the external transfer of intellectual property rights, and the merger and acquisition falls within the scope of security review stipulated by the state, the municipal departments of intellectual property rights, copyright, agriculture and rural areas, landscaping and other departments shall cooperate with the relevant departments of the State Council to carry out the review.

  Twenty-second any unit or individual has the right to complain and report violations of intellectual property rights to the administrative department of intellectual property protection.

  The administrative department for the protection of intellectual property rights shall improve the handling mechanism for complaints and reports of violations of intellectual property rights, dock the 12345 citizen service hotline and its network platform, handle complaints and report clues in a timely manner, and feed back the results to complainants and informants according to regulations.

  Article 23 The people’s courts shall improve the trial mechanism of intellectual property rights, implement the systems of punitive damages for intellectual property infringement and preservation of intellectual property behavior according to law, optimize the allocation of judicial resources, and improve the trial quality and efficiency of intellectual property cases.

  Support judicial organs such as Beijing Intellectual Property Court and Beijing Internet Court to strengthen the construction of intellectual property trial function and play a professional trial role.

  The people’s courts and people’s procuratorates should provide guidance for government departments and market players to improve their systems, strengthen management and eliminate hidden dangers by publishing typical cases, judicial protection and making judicial suggestions and procuratorial suggestions.

  Article 24 People’s courts, people’s procuratorates and public security organs shall punish intellectual property crimes according to law, and intensify the punishment of chain-type and industrialized intellectual property crimes.

  Twenty-fifth this city to improve the technical investigation officer system. People’s courts, people’s procuratorates, and intellectual property protection administrative departments may invite and hire relevant professional and technical personnel as technical investigators to handle intellectual property cases involving patents, computer software, layout design of integrated circuits, technical secrets, new plant varieties, etc., and put forward technical investigation opinions to provide reference for identifying technical facts.

  Twenty-sixth people’s courts, people’s procuratorates and intellectual property protection and management departments should combine the characteristics of new technologies and improve relevant evidence rules.

  Encourage parties to use electronic deposit technology such as time stamp and blockchain to obtain and fix evidence related to intellectual property protection.

  Article 27 This Municipality shall establish and improve the linkage mechanism between administrative protection and judicial protection of intellectual property rights, and promote the transfer of intellectual property cases, clue notification and information sharing between the administrative department of intellectual property protection and the people’s courts, people’s procuratorates and public security organs.

Chapter III Social Co-governance

  Twenty-eighth network service providers shall perform their obligations of intellectual property protection according to law, and abide by the following provisions:

  (a) the establishment of intellectual property protection rules, clear network users’ intellectual property protection obligations, intellectual property governance measures, dispute resolution and other content;

  (two) to take measures to prevent infringement in accordance with its technical ability, business scale and service type;

  (3) Publicize the main channels for the obligee to submit the notice of infringement in a prominent position, and shall not restrict or restrict the obligee to submit the notice in disguised form by limiting the channels and times;

  (four) timely publicity of the notice of infringement, the statement that there is no infringement and the results of the treatment.

  Twenty-ninth exhibitions, exhibitions, expositions, fairs (hereinafter referred to as exhibitions) and other activities are held in this city. The organizers and contractors of exhibitions shall fulfill their obligations of intellectual property protection according to law and abide by the following provisions:

  (a) to conduct pre-exhibition review of the intellectual property status of the participating projects, and urge the exhibitors to search the intellectual property status of the participating projects;

  (2) Require the exhibitors to make a commitment that the participating projects will not infringe the intellectual property rights of others, and agree with the exhibitors on the procedures and solutions for handling intellectual property complaints;

  (three) the establishment of the exhibition intellectual property complaints agency or designate a person responsible for accepting complaints, investigation and handling, and the relevant information of complaints, investigation and handling shall be submitted to the municipal intellectual property department after the exhibition.

  Intellectual property rights holders or interested parties may complain to the organizers and contractors of the exhibition and provide proof of intellectual property rights if they think that the participating projects infringe their intellectual property rights; After investigation, the organizers and contractors of the exhibition preliminarily determine that the participating projects are suspected of infringement, and shall require the relevant exhibitors to take measures such as covering up and withdrawing the exhibition in accordance with the agreement.

  Article 30 The organizers and contractors of large-scale cultural and sports activities shall strengthen the protection of intellectual property rights in accordance with the law, improve the authorization and cooperation mechanism and risk control mechanism of intellectual property rights, and standardize the use of intellectual property rights.

  Article 31 This Municipality shall establish an intellectual property compliance commitment system. Units or individuals participating in government procurement, applying for government funds, participating in government awards and other activities shall make a commitment in writing that related products, services or projects will not infringe upon the intellectual property rights of others.

  Market participants are encouraged to make commitments not to infringe upon the intellectual property rights of others in market activities such as trading, investment and cooperation, and to stipulate the responsibilities for violating the corresponding commitments.

  Article 32 Trade associations, chambers of commerce, industrial intellectual property alliances and other organizations shall formulate intellectual property self-discipline conventions, strengthen self-discipline management, provide intellectual property policy research, publicity and training, personnel training, international exchange, collaborative creation and operation, monitoring and early warning, dispute mediation and other services, and punish members who commit intellectual property infringement internally.

  Support copyright industry associations to provide services such as copyright digital authentication, electronic deposit certificate, maintenance and management, transaction circulation, etc. by using new technical means, and provide support for market participants to clarify the source of rights, reduce the cost of rights protection and improve the efficiency of use.

  Article 33 This Municipality shall establish and improve the credit evaluation and disciplinary mechanism of intellectual property rights, and implement corresponding management and disciplinary measures for serious violations of law and dishonesty in the field of intellectual property rights according to law. The administrative department of intellectual property protection shall, in accordance with the law, share the relevant administrative punishment and other information to the public credit information service platform of this Municipality, and make it public.

  Article 34 If an enterprise, institution or social organization fails to perform its obligations of intellectual property protection according to law, which causes adverse effects, the administrative department for intellectual property protection may interview its legal representative or principal responsible person to urge rectification.

Chapter IV Promotion and Service

  Article 35 This Municipality shall establish a patent navigation system to analyze the patent information of key industries and fields, so as to provide guidance for macro decision-making, industrial planning, enterprise management and innovation activities.

  Development and reform, science and technology, economy and information technology departments shall, jointly with the intellectual property department, improve the patent navigation mechanism, carry out patent navigation, regularly publish patent navigation results, and set up a database of patent navigation project results; Encourage enterprises, institutions of higher learning, scientific research institutions, etc. to carry out patent navigation by themselves or by entrusting professional service institutions, so as to provide basis and support for research and development, production and operation, and talent management.

  The municipal intellectual property department shall guide and support the development of public welfare patent navigation tools and organize patent navigation training.

  Thirty-sixth support enterprises, institutions of higher learning and scientific research institutions to set up industrial intellectual property alliances, build patent pools, and improve the ability of patent creation, utilization, protection and management.

  Thirty-seventh support the development of copyright industry, the establishment of digital publishing quality library. Encourage enterprises in press, publication, radio, film and television to carry out the management and operation of copyright assets, form a development and operation model of the whole industry chain, and enhance the original vitality and transformation quality of content production.

  Article 38 The intellectual property department shall, jointly with the commerce department, organize the implementation of the trademark brand strategy project, evaluate the development of trademarks, and guide market participants to cultivate trademark brands.

  The intellectual property department shall, jointly with relevant competent departments, guide relevant organizations and enterprises to improve their technical standards, inspection and quality systems, support them to apply for the protection of geographical indication products, and protect geographical indications by means of registered certification trademarks and collective trademarks.

  Article 39 This Municipality shall establish an intellectual property analysis and appraisal system for major economic and scientific activities. Development and reform, economy and informatization, science and technology, commerce and other departments shall, jointly with the intellectual property department, organize comprehensive analysis and evaluation of intellectual property rights for major economic and technological projects invested by the government to prevent and resolve intellectual property risks.

  Fortieth support enterprises, universities and scientific research institutions to strengthen the construction of intellectual property management institutions, establish and improve the intellectual property management system covering all types and processes, and promote the integration of intellectual property rights with scientific and technological innovation, achievement transformation and industrial development.

  Forty-first financial supervision and management, intellectual property and other departments to promote the establishment and improvement of intellectual property pledge financing risk sharing, loss compensation and quality disposal mechanism; Support commercial banks, guarantees, insurance and other financial institutions to provide financial services that meet the characteristics of intellectual property rights, expand the scale of intellectual property pledge loans under the premise of controllable risks, innovate financial products such as intellectual property insurance and credit guarantee, and provide financial support for the transformation, application and trading operation of intellectual property rights.

  Support evaluation agencies and intellectual property service agencies to explore evaluation methods that meet the characteristics of intellectual property rights, carry out intellectual property value evaluation services, and provide reference for financial activities such as intellectual property pledge financing.

  Article 42 The municipal and district people’s governments shall promote the construction of platforms such as intellectual property rights trading, digital copyright trading and international film and television animation copyright trading, and provide integrated services such as intellectual property rights registration, pricing trading, evaluation, operation transformation and financial services.

  Article 43 Market entities are encouraged to set up equity investment funds to invest in existing core intellectual property rights and cutting-edge technologies with industry prospects and technological trends in strategic emerging industries.

  Forty-fourth municipal and district intellectual property protection and management departments shall establish and improve the public service system for intellectual property rights, strengthen publicity and training, and provide legal advice, rights protection assistance, dispute mediation and other services free of charge, relying on public service centers and workstations for intellectual property rights.

  The municipal intellectual property department organizes the formulation of public service lists, standards and processes, and announces them to the public; Regularly organize third-party organizations to evaluate the public service of intellectual property rights and improve the quality of public services.

  The Municipal Intellectual Property Public Service Center organizes experts in industry, law and technology to set up a volunteer service team for intellectual property protection to provide professional volunteer services for small and medium-sized enterprises, innovation and entrepreneurship organizations and teams.

  Article 45 This Municipality shall build a public information service platform for intellectual property rights, promote information sharing among intellectual property protection management departments, people’s courts, people’s procuratorates, trade associations and intellectual property service institutions, and provide public information inquiry, retrieval, consultation and other services for the society free of charge.

  Encourage qualified institutions of higher learning and scientific research institutions to open intellectual property information service resources to the society.

  Article 46 The municipal intellectual property department shall provide guidance on national intellectual property system, timely release risk warning information, establish overseas intellectual property dispute response guidance and rights protection assistance mechanism, and provide expert, information and legal support for handling overseas intellectual property disputes.

  Encourage enterprises, industry associations and chambers of commerce to establish overseas intellectual property rights protection alliances, set up overseas rights protection assistance mutual funds, and improve overseas intellectual property risk prevention and dispute response capabilities.

  Article 47 This Municipality promotes and standardizes the development of intellectual property service industry, and guides relevant industry associations to carry out classified evaluation; Cultivate international, market-oriented and professional intellectual property service institutions and support them to carry out intellectual property agency, consulting, investment and financing activities according to law; Encourage the development of high value-added intellectual property services.

  Forty-eighth colleges and universities are encouraged to strengthen the training of intellectual property talents, offer intellectual property-related majors and courses, carry out intellectual property education, and train compound, applied and international intellectual property talents.

  The city will incorporate intellectual property training into the vocational skills upgrading plan and expand the scale of intellectual property vocational training; Organize business training for relevant personnel engaged in intellectual property administration, justice, public service and scientific and technological innovation. Encourage and guide trade associations and chambers of commerce to carry out evaluation of the professional skills of intellectual property talents.

Chapter V Pluralistic Mediation of Disputes

  Article 49 A party may apply to the intellectual property department for an administrative ruling on a patent infringement dispute according to law.

  The municipal intellectual property department shall establish a linkage mechanism between the administrative ruling and the confirmation procedure with the patent administrative department of the State Council to jointly promote the handling of patent infringement disputes.

  Article 50 A party may apply to the administrative department of intellectual property protection for mediation on an intellectual property dispute according to law. If a mediation agreement is signed through mediation and the content of the mediation agreement conforms to the relevant laws and regulations, the people’s court shall give judicial confirmation upon the application of the parties.

  Article 51 Industry associations and chambers of commerce are encouraged to set up professional people’s mediation organizations for intellectual property disputes and provide mediation services. Intellectual property, copyright, judicial administration and other departments should give support and guidance.

  Encourage intellectual property service agencies and legal service agencies to provide convenient and efficient mediation services for intellectual property disputes.

  Article 52 This Municipality shall establish a docking mechanism for litigation and mediation of intellectual property disputes, and promote the use of mediation to quickly resolve disputes. The people’s court may suggest that the parties choose mediation to resolve disputes before filing a case, or entrust a mediation organization or mediator to mediate after the parties agree to file a case; If a mediation agreement is signed through mediation and the content of the mediation agreement conforms to the relevant laws and regulations, the people’s court shall make judicial confirmation or make a mediation agreement upon the application of the parties, and reduce or exempt the legal fees in accordance with the relevant provisions.

  Fifty-third support arbitration institutions to strengthen the capacity building of arbitration services for intellectual property disputes, and provide professional, high-quality and efficient arbitration services for the parties. Relevant government departments should provide convenience for arbitration institutions to carry out foreign-related intellectual property arbitration business, such as the work and residence of relevant personnel, entry and exit, cross-border revenue and expenditure, etc.

Chapter VI Legal Liability

  Fifty-fourth network service providers in violation of the provisions of article twenty-eighth, the culture and tourism, market supervision and management departments shall be ordered to make corrections within a time limit; If no correction is made within the time limit, a fine of ten thousand yuan or more and fifty thousand yuan or less shall be imposed; If the circumstances are serious, a fine of not less than 50,000 yuan but not more than 200,000 yuan shall be imposed.

  Article 55 Where an exhibition organizer or organizer violates the provisions of Article 29 of these Regulations, the intellectual property department shall order it to make corrections, and may impose a warning, informed criticism or a fine of not less than 30,000 yuan but not more than 100,000 yuan according to the seriousness of the case.

  Fifty-sixth in violation of the provisions of this Ordinance, infringement of intellectual property rights of others, shall bear civil liability according to law; If a crime is constituted, criminal responsibility shall be investigated according to law.

Chapter VII Supplementary Provisions

  Article 57 These Regulations shall come into force as of July 1, 2022.

People’s Insurance Company of China, Agricultural Bank of China and Postal Savings Bank were subject to administrative penalties for infringing consumers’ rights and interests.

  China Banking and Insurance Regulatory Commission today (18th) notified the administrative penalties imposed by the insurance institutions of China People’s Life Insurance Company Limited (hereinafter referred to as PICC Life Insurance Company Limited), China Agricultural Bank Limited (hereinafter referred to as ABC) and China Postal Savings Bank Limited (hereinafter referred to as Postal Savings Bank).

  After investigation, some policies sold by PICC Life Insurance through six home appliance sales centers, including Hebei and Chengdu, have deceptive behaviors such as propaganda that is inconsistent with the facts; The "1 million self-driving two-insurance products" sold through Alipay platform have the behavior of deceiving the insured with false propaganda; The product of "Mama Le Hospitalization Insurance for Children’s Diseases" sold through Alipay platform has the behavior of not using the registered insurance rate according to the regulations; And there are acts of providing and compiling false reports, documents and materials, such as untrue customer information data, false business involving retrospective management, and untrue personal medical claims data submitted to the original CIRC in 2017. The above-mentioned behaviors seriously infringe on consumers’ basic rights such as the right to know and the right to fair trade, and damage the legitimate rights and interests of consumers.

  According to the Insurance Law of People’s Republic of China (PRC), China Banking and Insurance Regulatory Commission imposed a total fine of 3.38 million yuan on PICC Life Insurance. Among them, PICC Life Insurance Corporation fined a total of 1.35 million yuan, six home appliance sales centers fined a total of 800,000 yuan, and 15 individuals were administratively punished and fined 1.23 million yuan.

  After investigation, the Agricultural Bank of China acted as an agent in life insurance business, and there were some behaviors that violated the prudent business rules, such as the implementation of the traceability system of sales behavior was not in place, the traceability basic management was not in place, and some traceability video quality inspection results were not fed back to the insurance company. The life insurance represented by Anyang County Sub-branch, gongyi city Sub-branch and Pingdingshan zhanhe Sub-branch of Agricultural Bank of China involves the traceable insurance business, and there is false agency business. The above-mentioned behavior seriously infringes on consumers’ basic rights such as the right to know, and damages consumers’ legitimate rights and interests.

  According to the Banking Supervision Law of the People’s Republic of China and the Insurance Law of People’s Republic of China (PRC), China Banking and Insurance Regulatory Commission imposed a total fine of 2 million yuan on the Agricultural Bank. Among them, the head office of Agricultural Bank fined 500,000 yuan, and the fines of three branches totaled 1.5 million yuan.

  After investigation, the Postal Savings Bank acted as an agent of PICC life insurance business, and there were behaviors that violated prudent business rules, such as the implementation of the traceability system of sales behavior was not in place, the formulation of the system implementation documents was lagging behind, the traceable video was not delivered to the insurance company or was missing, and the unqualified business accounted for a high proportion. The sales staff of Rudong County Sub-branch of Postal Savings Bank of Jiangsu Province have committed fixed income to dividend-paying insurance products and cheated the policyholders. The above-mentioned behavior seriously infringes on consumers’ basic rights such as the right to know, and damages consumers’ legitimate rights and interests.

  According to the Banking Supervision Law of the People’s Republic of China and the Insurance Law of People’s Republic of China (PRC), China Banking and Insurance Regulatory Commission imposed a total fine of 800,000 yuan on the Postal Savings Bank. Among them, the head office of the Postal Savings Bank was fined 500,000 yuan, and Rudong County Sub-branch of Jiangsu Province was fined 300,000 yuan. (CCTV reporter Wang Shantao)

Old Craft+New Technology+Classic Craft+New Design Concept Woodcarving Craft is heading for a new direction.

CCTV News:Wood carving is an ancient traditional handicraft skill in China, and its history in China can be traced back to Hemudu culture in Yuyao, Zhejiang Province more than 7000 years ago. From a simple piece of wood to a priceless woodcarving work, it takes thousands of times, and generations of craftsmen have carved time with their hearts, which has spanned thousands of years unconsciously, and the story under the carving knife is also continuing to write a new chapter.

Exploring new themes with wood as the volume

With a knife as a pen and wood as a roll, in Putian Art Museum, Fujian, China arts and crafts master Zheng Chunhui and more than 10 craftsmen are engrossed in carving two woodcarving masterpieces, one is the 120m-long Beijing-Hangzhou Grand Canal, and the other is the 56m-long double-sided woodcarving "Hundred Miles Lanxi Map". The Beijing-Hangzhou Grand Canal is a world cultural heritage, and Mulan River is the "mother river" of Putian people.

China arts and crafts master Zheng Chunhui:Mulanxi stream raised me, but Mulanxi was not so docile. The flood disaster in Mulan River is particularly serious in history. Through the efforts of the Party and the government, as well as the vast Putian people, it has turned harm into benefit, and until now it has presented a beautiful picture of ecological management in the whole basin of Mulan River.

Wood carving originated in the Neolithic Age and has a history of about 7000 years. In the Tang Dynasty, the superb level of wood carving technology was amazing to the world. These ingenious skills have also been passed down from generation to generation. To make a beautiful woodcarving, it takes months or even years to go through many links such as embryo beating, polishing and finishing. Therefore, people describe wood carving as the art of time. In the immersion of woody plants, in a moment of carving, the context flows. Zheng Chunhui, on the other hand, regards woodcarving as a carrier to depict history and record the times.

China arts and crafts master Zheng Chunhui:Its idea is to show the beauty of natural ecology after the management of Mulan River. I want to use this traditional skill to describe people’s spirit under the background of this great era. Traditional woodcarving can make children like it and young people like it, which is also the significance of my creation.

Embrace the integration of popular woodcarving and wrong gold creativity

Love is the most powerful baton. Zheng Chunhui and other craftsmen of the older generation have been engaged in woodcarving all their lives, but now the younger generation of non-genetic inheritors are relaying, and Huang Wangwang, born after 1985, is one of them. As the fifth generation inheritor of the woodcarving family, Huang Wangwang was influenced since childhood and entered the factory as an apprentice at the age of 13. Putian woodcarving is famous for its subtle through carving, and the completion of a work cannot be separated from a good carving knife. Therefore, just grinding the carving knife Huang Wangwang has been grinding for three years.

Huang Wangwang, a non-genetic inheritor of Putian woodcarving:If you are not careful, you will prick your hand. My hand has already pierced many holes. It’s interesting to be young, that is, I am anxious with whoever touches my knife.

Traditional woodcarving is more used in architecture, and the woodcarving factory in Putian is mainly for order processing. Because not so many people understand and appreciate woodcarving, many craftsmen in their hometown once put down their skills and turned to work. It has become Huang Wangwang’s dream to make woodcarving flourish again. His path is to explore the integration of traditional skills and popular culture.

Huang Wangwang, a non-genetic inheritor of Putian woodcarving:I hope to integrate traditional handicrafts, so I began to go to the museum to see it. When I saw it, I found two elements. The first element was borrowed from the armor of Shang and Zhou Dynasties, and the animal face pattern on it was particularly beautiful. I think it brought courage to people and meant guarding.

Another element that inspired Huang Wangwang came from a real dragon pattern on an ancient jade in the Han Dynasty.

Huang Wangwang, a non-genetic inheritor of Putian woodcarving:In the past, dragons looked like this in everyone’s basic impression. The ancient jade in the Han Dynasty had a texture similar to this one. Because this year is the Year of the Loong, I used the real dragon pattern to design this piece when the Year of the Loong came.

The inspiration from the museum, in addition to the patterns, also has a harvest, that is, the ancient wrong gold craft. This craft first appeared on bronzes in Shang and Zhou Dynasties, and was used on wooden objects in Ming and Qing Dynasties.

In ancient times, the gold thread was usually grooved in the wood, then buried in the groove and polished repeatedly until it was smooth. Generally, gold misplacing is easy to finish on a plane. If it is an arc-shaped solid surface, it means it is more difficult. Huang Wangwang went ahead in spite of difficulties.

Huang Wangwang, a non-genetic inheritor of Putian woodcarving:This gold thread is very special. It is not adhered by ordinary glue. It uses another traditional non-legacy process called lacquer.

In order to find a suitable lacquer, Huang Wangwang kept trying and asked the restoration experts of the Palace Museum for advice.

Huang Wangwang, a non-genetic inheritor of Putian woodcarving:An old friend of mine in the Forbidden City mixed a paint for me, which is excellent and suitable for the restoration of this ancient method. Therefore, it is a very traditional technique combined with this contemporary IP, which is an innovation.

The technology of the ancient method of copying gold has broken through, and its application is naturally extensive. Jewelry and glasses can be gradually added to this process, which is widely welcomed by the market, but it also exposes another limitation of traditional wood carving works, that is, the finished product takes a long time and is difficult to mass produce.

Huang Wangwang, a non-genetic inheritor of Putian woodcarving:With the help of this industrial force in the new era, we can realize mass production of traditional handicrafts, bring them to more people, share them together, and have them together. This is also a very important proposition and challenge for us now.

Traditional craft plus "number" to run woodcarving skills to a new direction

Old craft+new technology, classic craft+new design concept, wood carving works are rejuvenating and colorful under the promotion of the inheritors of the new era.

Huang Haisheng, General Manager of Fujian Tiancai Classical Craft Co., Ltd.:This kind of jewelry box, the whole town should sell more than hundreds of thousands of pieces at home and abroad a year. If the traditional master carves by hand, it will take at least one month. Now, through digital empowerment, after the master makes the samples, they are transmitted to our machines through digital software and then carved, and they can be produced in half a day. The machinery and equipment are constantly optimized, and the accuracy of each knife is almost as thin as hair.

Traditional crafts work hand in hand with digital running, which not only upgrades production capacity. In Duwei Town, Xianyou County, exquisite three-dimensional woodcarving shapes can be seen from tea trays, pen holders, pen holders to tissue boxes, chopsticks, knives and forks. Digital technology is deeply integrating woodcarving skills into more than a dozen fields such as tea art, study and storage, and has enabled tens of thousands of styles to be mass-produced.

Huang Haisheng, General Manager of Fujian Tiancai Classical Craft Co., Ltd.:In the future, we hope that through artificial intelligence technology, more consumers can participate in the whole process of product design and meet the needs of more and more people for national fashion products.

Today, there are more than 2,600 wood carving related enterprises in Putian, with more than 100,000 employees and a total industrial output value of over 20 billion yuan. The products are exported to Southeast Asia, Europe and America. Traditional wood carving techniques have not disappeared with the changes of years, but have been passed down and carried forward from generation to generation, making breakthroughs in seeking change and innovation, and "old trees" have made "new branches".

Before writing appeared, people began to carve pictures on wood and record their lives. After thousands of years of inheritance, woodcarving, an ancient art, has not only not withdrawn from the historical stage, but has also been upgraded from a tool to preserve information to an art to decorate life. Traditional skills can continue to glow with new vitality, and it is inseparable from the innovative spirit of generations of woodcarvers. They put the new technologies, new materials and new ideas of each era into the innovation of woodcarving techniques, depicting the times, dreams, new yearning for a better life and new inheritance of excellent traditional culture with knives as pens.

National Health Commission: The health awareness of Chinese residents has gradually increased.

  CCTV News:On December 23rd, the State Council Press Office held a press conference to introduce the Report on Nutrition and Chronic Diseases of China Residents (2020).

  At the meeting, Li Bin, deputy director of the National Health and Wellness Commission, introduced that residents’ nutrition and chronic diseases are important indicators reflecting the country’s economic and social development, health care level and population health quality. From 2015 to 2019, the National Health and Wellness Commission organized the China Center for Disease Control and Prevention, the National Cancer Center and the National Cardiovascular Center to carry out a new round of chronic disease and nutrition monitoring for residents in China, covering nearly 600 million people in 31 provinces (autonomous regions and municipalities), with more than 600,000 people on the spot, which is representative at the national and provincial levels. According to the monitoring results, the Report on Nutrition and Chronic Diseases of Residents in China (2020) was compiled. The results of the report show that in recent years, with the deepening of people’s livelihood projects such as healthy China construction and health poverty alleviation, China’s nutrition improvement and prevention and control of chronic diseases have made positive progress and obvious results. Mainly reflects the following aspects:

  First, the problems of residents’ physical development and malnutrition have continued to improve, and the gap between urban and rural areas has gradually narrowed.Residents’ intake of dietary energy and macronutrients is sufficient, and their intake of high-quality protein is increasing. The average height of adults continues to increase, and the growth and development level of children and adolescents continues to improve. The growth retardation rate and low weight rate of children under 6 years old have all achieved the national planning goal in 2020, especially the growth retardation problem of rural children has been fundamentally improved. The anemia problem of residents has been continuously improved, and the anemia rate of adults, children and adolescents aged 6-17 and pregnant women has declined to varying degrees.

  Second, residents’ health awareness has gradually increased, and the prevalence of behavioral risk factors for some chronic diseases has shown a downward trend.In recent years, the smoking rate, the exposure rate of second-hand smoke and the regular drinking rate of residents have all decreased. Family salt reduction has achieved results, with 9.3 grams of cooking salt per capita per day, a decrease of 1.2 grams compared with 2015. Residents’ attention to their own health is also increasing, and the proportion of people who regularly measure health indicators such as weight, blood pressure, blood sugar and blood lipid has increased significantly.

  Third, the premature mortality rate of major chronic diseases is decreasing year by year, and the labor loss caused by chronic diseases is obviously reduced.In 2019, the premature death rate of Chinese residents due to four major chronic diseases, such as cardiovascular and cerebrovascular diseases, cancer, chronic respiratory diseases and diabetes, was 16.5%, which was 2 percentage points lower than that of 18.5% in 2015, with a decrease of 10.8%, thus achieving the national planning goal in 2020 ahead of schedule.

Minions, Sinking Warehouse+Shunting Warehouse for stocking … This year’s "double 11" EMS is particularly hard.

  Zhejiang Online November 17th (Zhejiang Online reporter Sun Yan correspondent Qu Chen Qian Bingbing)On the morning of November 11th, shortly after Ms. Wang, who lives in Xiasha, Hangzhou, emptied her shopping cart, someone rang the doorbell …

  As soon as Ms. Wang opened the door, she couldn’t believe that the first package of "double 11" arrived so quickly-a tissue delivered by Zhejiang EMS.

  How can Zhejiang EMS be so fast this year? It turns out that in order to further improve the processing and distribution speed and ensure the customer experience, Zhejiang EMS has used many "secrets" this year.

  "Minions" is mounted and automatically sorted.

  "double 11" is bought more and more year by year. "Can I get my package as soon as possible" is everyone’s greatest concern. To this end, Zhejiang EMS invited a "online celebrity"-sorting robot to help this year.

  Walking into the second floor of Hangzhou Mail Processing Center, about 700 yellow sorting robots, which are similar in appearance to household sweeping robots, are carrying mail and are busy on a steel platform with an area of more than 3,000 square meters.

  The round figure is matched with a bright yellow "coat", and the robot has a cute temperament. They not only have lovely shapes, but also have powerful processing capabilities. People like to call them "Minions".

  This year’s "double 11", if you get the parcels from EMS, they probably sort them. They have contracted processing centers in Hangzhou and Yiwu.

  In Hangzhou Processing Center, this sorting system is divided into more than 500 sorting grids according to the main cities where the mail is delivered. Through the scanning system of computer, camera and two-dimensional code, when the mail is placed in Minions, it can accurately identify the corresponding sorting grid on the mail list, guide Minions to the designated location, and send the mail to the grid and fall into the mail bag below the platform. When the bag is full, it will automatically light up to remind the staff to seal the bag car.

  According to the person in charge of Hangzhou Processing Center, compared with the traditional manual processing, the accuracy of computer identification and sorting is close to 100%, and the sorting volume can reach more than 30,000 pieces per hour. The efficiency and accuracy of manual sorting are incomparable.

  Compared with large-scale sorters, Minions is still a "small and quick", with less land occupation and investment, and more mail sorted per unit space.

  In the past few days, "double 11", "Minions" can add more than 200,000 sorting volumes for the Hangzhou processing center every day, so you don’t have to worry about the explosion of mail in the processing site.

  Sinking bin+shunting bin mode, stocking in advance.

  In addition to the new weapon "Minions", this year, Zhejiang EMS also teamed up with Ali Rookie to make a new move in mail delivery. For several Tmall explosive products such as Velocide laundry detergent and Vida tissue, a "sink warehouse" was set up in Jinhua, Zhejiang Province and "distribution warehouses" in seven cities including Hangzhou, Ningbo and Jiaxing to stock and package them in advance.

  During the "double 11" period, the Tmall explosive orders with the receiving address in the province were directly transmitted to the nearest warehouse through the information system. The warehouse printed the face sheet, posted the sheet for delivery, loaded the car and delivered it, which saved the links of picking and packaging and handling the site, and there was no backlog of mail, which greatly improved the delivery speed.

  The warehouse shipment is fast, and the time for express delivery to everyone is shortened. This is also the purpose of Zhejiang EMS to add "small night shift" delivery in major cities in the province.

  Hangzhou Wuchang Business Department, where Zhejiang EMS recruiter Zhong Chenglong is located, has undertaken the delivery task of many rookie shunting warehouses. "The rookie Hangzhou shunting warehouse delivered the mail on the same day, and we tried to finish it all on the same day. Not only do you feel good, but the company also gives the courier a certain reward. "

  At 8: 00 pm on November 11th, Zhong Chenglong, a recruiter of Zhejiang EMS Wuchang Business Department, packed the mail neatly in the mail car and prepared to leave for delivery.

  "During the period of double 11, in order to finish the processed and sorted mails early and let them reach the citizens as soon as possible, we specially increased the night shift delivery". Zhong Chenglong told reporters.

  One night’s night shift delivery, Zhong Chenglong has been busy until 11: 30, sending out about 100 emails. He delivered a lot of paper towels, laundry detergent and mineral water weighing several kilograms one by one. "These mails are too big to put in the express cabinet."

  Three days before "double 11", with the efforts of a group of "night shift" couriers like Zhong Chenglong, Zhejiang EMS rookie sinker and distributor delivered more than 50,000 orders, and the delivery success rate of outbound mail reached over 80% that day.

  Number reading

  In recent years, Zhejiang EMS has successively delivered high-end electronic products such as Apple and Xiaomi, and its service quality has been well received by customers and buyers.

  This year’s "double 11" coincides with the sale of new millet products. Zhejiang EMS has specially designed a delivery guarantee process for Xiaomi mobile phones, air purifiers, luggage case, electric pressure cookers and other hot-selling products, so that everyone can receive goods faster and more decently.

  In the days since the launch of double 11, Hangzhou EMS alone has delivered nearly 20,000 pieces of millet products to the "rice noodles" in Hangzhou.

  According to statistics, this year "double 11" Zhejiang EMS added more than 1,000 vehicles to "double 11", with an increase of more than 6,000 yuan, and expanded the storage and processing area by more than 400,000 square meters. Zhejiang EMS, which "changed guns for guns", exchanged services for users’ affirmation.

  Three days before "double 11", the mail volume of Zhejiang EMS increased by 30% compared with last year, accounting for more than a quarter of the national EMS, and it was the first "big household" of all postal enterprises in China.

  Zhu Yao Zhang, general manager of EMS Zhejiang Company, told reporters that the business volume of the express delivery industry in the peak season from November to December this year will often become a constant in the coming year. This is a season of "autumn harvest and winter planting". The initial intention of EMS is to provide customers with "fast, accurate, safe and convenient" express service. Our unremitting efforts to guarantee the time limit, quality and experience of double 11 will be the basis for faster business development and better customer experience next year.

  "E-commerce sellers who have difficulties in delivering goods in the province and encounter short positions can find EMS. If’ double 11′ online shopping products are dissatisfied with the intention of returning, find EMS;; In Aokang Store, Yintai Shopping Mall, etc., there are needs for goods adjustment and exchange, and our EMS can also provide thoughtful services. "

Huawei’s brand-new smart car solution, the latest technology brands "Gan Gan" shines on the line.

Recently, Huawei officially released a new brand of smart car solutions-Huawei Gankun. The new brand will provide services such as Gankun ADS 3.0 intelligent driving system, new generation HarmonyOS cockpit, smart car digital platform and cloud service 3.0. At the same time, in 2024, new cars of brands such as Dongfeng, Changan, GAC and BAIC will be launched one after another.

Huawei's brand-new smart car solution, the latest technology brands "Ganmao" is launched!

As an overall solution for smart cars, Ganmao includes many subdivided solutions, such as newly upgraded Ganmao ADS, Ganmao Vehicle Control and Ganmao Che Yun.

Huawei's brand-new smart car solution, the latest technology brands "Ganmao" is launched!

Among them, the core solution-Gankun ADS 3.0 is upgraded to GOD big network on the basis of the BEV network +GOD network architecture of ADS 2.0. Through cloud and real vehicle training, the driving decision made is closer to human drivers, and the big network can realize the transformation from simple "recognizing obstacles" to "deeply understanding driving scenes".

Huawei's brand-new smart car solution, the latest technology brands "Ganmao" is launched!

At the same time, the omni-directional anti-collision system (CAS) equipped with ADS 3.0 has also been upgraded to CAS 2.0, and the active safety capabilities of the front and rear sides have been comprehensively improved. At the same time, at present, Huawei’s parking and driving function has been commercialized in the whole scene, and the parking and driving pioneer program has also been launched. In addition, the new system has also achieved the whole scene, including from the open road to the park road, from the ground of the park to the underground parking space, which can realize the "one-click arrival" from parking space to parking space, and parking can be commercialized on behalf of the whole scene. China’s first high-precision 4D millimeter-wave radar will be listed soon, which can see farther, more accurately and respond faster.

In terms of intelligent cockpit, a new generation of HarmonyOS cockpit was also released at this conference, which can not only help people recognize by voice recognition technology, but also accurately determine the specific position of each passenger through voiceprint recognition, and record personal preferences, so as to better help users solve problems.

The release of Huawei’s latest technical solution "Gangan" will undoubtedly provide powerful help for the deep cooperation between subsequent car companies and Huawei!

How to distinguish a cold from allergic rhinitis? The famous doctor has something to say

  Nose uncomfortable, is it a cold or rhinitis? If it is rhinitis, is it allergic rhinitis? This is a puzzle that many people encounter.

  A cold, also known as acute rhinitis, is usually caused by viral infection, which manifests as acute inflammation of nasal mucosa. It can be divided into prodromal stage, catarrhal stage and recovery stage. Patients will experience systemic discomfort such as nasal dryness, burning, foreign body sensation accompanied by chills, to symptoms such as nasal congestion, sneezing, watery nasal discharge, nasal sound, etc., accompanied by low fever and fatigue, and then nasal mucus becomes sticky and systemic symptoms are relieved. The course of disease is 7-mdash; About 10 days. The degree of severity can be different due to the different types of viruses infected and the age and physical state of patients. Therefore, systemic symptoms and short-term course of disease are important characteristics of colds.

  As a kind of chronic rhinitis, patients with allergic rhinitis will have a long-term course of disease that lasts for several months or recurs, and can’t return to normal during the intermittent period. The initial symptoms are similar to colds, but they appear because patients are exposed to environmental irritants such as dust mites, pollen and animal fur. There is no clear pathogenic microbial infection, which is also one of the important characteristics different from colds. These allergens can stimulate the body to produce an immunoglobulin called IgE, which eventually leads to various symptoms through a series of inflammatory reactions and becomes chronic inflammation of nasal mucosa. Therefore, the detection of IgE is very important in the diagnosis of allergic diseases. Of course, the premise of the patient’s attack is that his body itself has been sensitized, and this kind of reaction will occur. Recurrent nasal itching occurs first, followed by sudden or continuous sneezing. It can occur in the morning or before going to bed at night, or it may occur immediately after contact with allergens. At the same time, it is accompanied by a lot of nasal discharge. In severe cases, the nasal congestion is serious and the sense of smell is reduced. Other patients suffer from sore throat, dry throat and even symptoms such as asthma, itchy eyes and tears due to long-term breathing.

  If the onset of the disease has a very obvious seasonal correlation, it is likely to be seasonal allergic rhinitis. The main allergen is seasonal pollen, and patients will have very obvious symptoms in the time interval when pollen spreads, especially in sunny or windy weather. Eye, pharynx and even airway symptoms may be accompanied at the same time, and the symptoms will disappear after the pollen stage has passed.

  The perennial allergic rhinitis caused by dust mites, molds, cockroaches, animal fur and so on is considered. The severity of symptoms is related to the concentration of allergens in the environment, and may also induce allergic asthma. Some patients even have sinusitis and nasal polyps, which require repeated surgical treatment, increasing the physical and economic burden.

  According to the statistics all over the world, the prevalence of allergic diseases is increasing year by year, and it has become one of the chronic diseases that threaten human health. At present, the research on the pathogenesis of allergic diseases has not been conclusive. For children, if one or both parents have allergic diseases, the chances of children having allergies are greatly increased, which shows that heredity is also an important factor.

  Allergic rhinitis is different from a cold, and refusing to take medicine can not play a role in "enhancing immunity". On the contrary, on the premise that contact with allergens cannot be avoided, if it is not controlled by drugs, it is likely to aggravate the condition and even evolve from allergic rhinitis to allergic asthma. For asthma patients with rhinitis, the treatment of rhinitis should not be ignored. Allergic rhinitis in the upper airway is not well controlled, and asthma in the lower airway is difficult to control effectively.

  (The author is the executive vice president of Beijing Tongren Hospital and the chief physician of otorhinolaryngology head and neck surgery.)

How do individuals do e-commerce? The method of doing e-commerce with zero experience

How do individuals do e-commerce? The method of doing e-commerce with zero experience

How do individuals do e-commerce? More and more people want to join the army of e-commerce, but for inexperienced people, how can individuals start to do e-commerce?

First of all, you can try to analyze how e-commerce operates to make money.

Who do you sell your products to and what is the use? Where is the competitive advantage?

Who do you sell your products to?

For example, a home textile seller, whose products are sold to housewives aged around 28 to 35, must be people who have requirements for quality, have consumption power and pay attention to quality of life.

The four-piece set of 119 in the market is not what this group of people want, and the four-piece set with non-mainstream personalized printing in the market is not what this group of people want.

Simple and elegant, mature and steady, and the price is above average, which is their positioning.

When the products in your store meet the multi-dimensional needs of a certain target group, this is the perfect audience analysis.

First of all, it is necessary to determine which products are competing products, that is, products that can directly take away your customers, and all of them can be your competitors.

Will a customer who buys a four-piece set of 399 yuan buy a four-piece set of 150 yuan just for cheap? I don’t think so Bedding is so close to the skin that women with a little spending power will not ignore the quality of bedding.

Then 150 yuan’s four-piece suit is not a competing product of your 399-yuan four-piece suit. You don’t need to pay too much attention, but you should also pay attention to it. It can be regarded as a potential competitor.

What information should be analyzed after the competing products are determined?

Traffic structure, how much is search traffic, how much is personalized traffic given by platform pages, how much is advertising, and how much is PC wireless. The flow structure of different categories has different characteristics.

The proportion of search traffic and old customers’ return visits is extremely high, such as clothing, and many low-priced explosive advertisements account for a very high proportion, which is very fierce. Analyzing the traffic structure can help you determine which traffic channels are the easiest to upgrade and win. This way, if you take the money, you will know where to spend it for promotion and.

Daily sales, 7-day sales, and 30-day sales are ups and downs, and how much is the ups and downs? Re-analysis, under such a sales trend, is the search traffic going up or down, and what is the increase or decrease? Sales volume is always one of the great weights that affect search. To be exact, it should be that the sales trend is well created and the traffic naturally increases rapidly.

Analyze the shops with better peer search resources, what is the sales model, find ways to create a sales growth model through promotion, advertising and activities, and analyze the traffic and sales data, so as to make an explosion plan for yourself in the future.

How much is the product priced, how much is the cost, and how much is the advertising cost of packaging express deduction? Do you make money?

Avoid choosing a category that is burning money hard on the whole platform and squeeze into the larger foe. In the end, everyone will suffer.

If an individual opens a shop, it is recommended to choose Taobao first. After all, Taobao has a large flow and a low threshold. Of course, Pinduoduo is also a good choice. Pinduoduo has been growing in recent years, and many elderly aunts are using it. However, the punishment in Pinduoduo is rather severe. If you violate the rules, you will be fined easily. I suggest that you must understand the operating rules of Pinduoduo before you start to do Pinduoduo.

If an individual is an e-commerce, it is suggested that you can make a consignment, and you don’t have to contact the courier company yourself, which can save us the procedure of contacting the courier company, and thus you don’t have to stock up on your own, which can save the cost of purchasing goods. At the same time, the supplier will also provide us with the taken pictures, and we don’t need to process the pictures ourselves. This mode is very suitable for individuals to do.

If you are an artist, you can do your own decoration. If you don’t know this knowledge, you can spend some money to ask others to do it. The decoration of the storefront is very important. What products we sell and the decoration style should be in line with the industry.

First of all, we should know the basic operations of the store, such as delivery, leaving messages for customers, uploading products, etc. Secondly, it is easier to rank by choosing words with little keyword competition coefficient. You can use some tools, such as taobao index, manual search drop-down box and business staff, and you should know how to use these tools yourself. Finally, it is the publicity of the store, which is a university question. Many people have been doing Taobao for more than ten years and dare not say that they have learned it all. You can’t learn how to drive a through train and how to be a taobao guest in a day or two. You can explore and learn by yourself.

No matter before or after sale, we should be enthusiastic about service, actively introduce product functions, answer customers’ questions, and take the initiative to find solutions to problems after sale, so as to make customers feel that our service is good and our attitude is positive.

How do individuals do e-commerce? The above is the method of doing e-commerce with zero experience. It analyzes the operation of e-commerce and how to do it in all aspects, hoping to help everyone.

(Source: Cross-border Younger)

Healthy lifestyle: how to eat and run at all ages can prolong life.

Editor’s note:September 1st is the National Healthy Lifestyle Action Day. With the improvement of living standards, people pay more and more attention to a healthy lifestyle. What kind of lifestyle is healthy? On the occasion of the National Healthy Lifestyle Action Day, let’s have a good talk with you!

[diet]

A lifetime diet plan! Eat green vegetables at 40 and yellow food at 50.

Every age group has different needs for nutrition. Although they are all based on nutritional balance, they should be slightly focused.

▲ Eat less processed food at the age of 20.

At the age of 20, the body function is active and the metabolic rate is faster, so the energy intake is correspondingly higher. However, make sure you get your energy from nutritious foods, such as whole grains, vegetables, fruits, eggs and beans, and don’t rely too much on processed foods.

When your body is active, you need not only more energy, but also important nutrients that can help convert calories into energy. These important nutrients include B vitamins, which are found in oats, lean meat, most kinds of vegetables, milk and other foods.

▲30-year-old eats vegetables and protects skin.

At the age of 30, the pressure of life is increasing. Eating some whole grains and protein-rich foods every meal, avoiding junk food, will help to relieve stress and balance blood sugar. And continue to supplement B vitamins.

Wrinkles usually begin to appear at this stage, so you should eat more fruits and vegetables to increase your body’s antioxidant capacity. Colorful fruits and vegetables are the best way. Eat more orange, red and purple foods, such as sweet potatoes, carrots and purple cabbage.

▲ Eat more green vegetables at the age of 40 to protect the liver.

At this age, the pressure of life and work is relatively high, and when the pressure increases, the level of magnesium in the human body will decrease. You can supplement magnesium by eating a lot of green leafy vegetables or dietary supplements, which can help relax muscles, improve sleep and balance hormones.

From the age of 40, we began to feel the change of age obviously. The joints began to ache and wrinkles began to increase. Taking a lot of nutrients with antioxidant and anti-inflammatory effects from colorful vegetables can help delay the appearance of the above symptoms.

▲ Eat more yellow food at the age of 50.

Usually, heart health problems are easy to stand out at this age. It is suggested that people of this age should do more regular exercise, be alert to the intake of salt in the diet, and eat a lot of vegetables and fruits to absorb dietary fiber and antioxidants, which is particularly important for protecting heart health.

In the decade from 40 to 50, you may have obvious vision loss. Lutein is concentrated in the macula of retina, which can help protect eyes. In order to slow down this change, you can eat more foods rich in lutein, such as spinach, cabbage, cauliflower, yellow pepper, pumpkin, high-quality eggs and milk.

At the age of 50, the traces of time began to show clearly on the skin. Therefore, we have another reason to eat a lot of orange, yellow and green vegetables. These foods provide a lot of carotenoids that can effectively fight skin damage. [detailed]

Reasonable diet and balanced nutrition

Reasonable diet is one of the four cornerstones of health and the foundation of health care.

▲ Physical health and nutrition complement each other

Traditional Chinese medicine attaches great importance to the relationship between diet and health care, and believes that a proper diet is the basis for living and prolonging life. A balanced diet guarantees the human body’s nutritional needs and healthy life to the greatest extent. Human foods are diverse, and the nutritional components contained in various foods are not exactly the same. Therefore, a variety of foods are needed to meet the various nutritional needs of the human body and achieve the purpose of reasonable nutrition and health promotion. Traditional Chinese medicine believes that the human body has different constitutions, and all foods also have the characteristics of warmth, coolness, moistening, dryness, tonic and diarrhea. In the choice of food, attention should be paid to the suitability of the human body’s constitutional attributes. The so-called "those who are suitable for health care, those who are not suitable for health care".

▲ "Potato" is my first.

Potatoes include potatoes, sweet potatoes, cassava, etc. Potatoes contain a lot of vitamins and have the effect of tonifying strength. The best way to eat is steaming. On this basis, you can add some tricks, such as baking sweet potatoes with cheese. Especially suitable for qi deficiency, lack of vitality, often feel tired, short of breath, spontaneous sweating and so on.

▲ Excellence in "Valley"

Cereals include rice, flour and miscellaneous grains. Millet enters the spleen, stomach and kidney meridians, which can strengthen the spleen and stomach, nourish yin and nourish blood. It is best to drink a bowl of millet porridge every morning. It is especially suitable for people with peaceful constitution, harmonious yin and yang, qi and blood, moderate posture, rosy complexion and full of energy.

▲ Blood "meat" is affectionate.

Animal foods include livestock, poultry and fish. Turtle can strengthen yang and tonify yin deficiency, and it can be made into Lycium barbarum Shayuan turtle soup, which is drunk twice a month, especially for people with yin deficiency constitution, such as thin body, dry mouth and dry throat; Mutton is rich in protein. Chinese medicine believes that it can tonify kidney and strengthen yang, warm the middle and dispel cold, especially suitable for people with yang deficiency, insufficient yang, tepid hands and feet, fear of cold and fear of cold, and people with yang deficiency can drink mutton tofu soup once a week; Donkey meat, "Rihuazi Materia Medica" pointed out: "Donkey meat can relieve anxiety and stop wind madness." It is a good product to improve qi stagnation. You can eat lobster sauce donkey meat once a week, especially for people with qi stagnation, qi stagnation, depression and worry about fragility. [detailed]

[Sports]

Science has proved that running can prolong life.

According to the French magazine "Ms. Figaro", the latest research in the United States shows that every hour of running can prolong life by 7 hours.

The latest research shows that running is the best way to prolong life. At the end of March, the journal Progress in Cardiovascular Disease published a study by researchers from the University of Iowa. The study shows that even if you smoke and drink occasionally, the average life expectancy of people who run regularly is three years longer than that of people who don’t run. [detailed]

"Walk a hundred steps after a meal and live ninety-nine" is accused of being unreliable.

People often say that "you can live ninety-nine if you walk a hundred steps after a meal." In modern society, the pressure of work during the day is great, and walking after meals has become a "standard" in many people’s lives. However, Qian Popo of Wuhan Evergreen Garden went out for a walk not long ago and suddenly fainted.

Expert’s comment: Walking slowly after a meal is good for health, and walking fast is easy to hurt digestive function. Especially for the elderly suffering from coronary heart disease, hypertension and other diseases, don’t go quickly after meals, otherwise it will increase the heart load, make the blood supply to the heart and brain insufficient, and cause dizziness, dizziness, fatigue, numbness and other symptoms. [detailed]

A brisk walk of 6,000 steps is enough.

Walking is the most affordable way of health care. A few days ago, researchers at Stanford University in the United States analyzed the activity level of residents in 46 countries and regions around the world based on the number of walking steps per day. The results show that Hong Kong, China and Chinese mainland are the top two favorite places to go.

Lu Yuanzhen, a professor of sports sociology at South China Normal University, said that in order to be healthy, 10,000 steps should be taken every day, but this 10,000 steps should also be considered according to the situation. If you walk slowly, including sporadic walking every day, 10,000 steps of exercise is acceptable, but if you choose to walk quickly, 6,000 steps a day is enough. [detailed]

[Life routine]

"Don’t eat after noon" regimen is very harmful! Gastrointestinal damage is particularly serious.

"Don’t eat after noon, especially at night!" In the eyes of many people who love "keeping in good health", this statement is deeply rooted in people’s hearts, but this practice is really out of the question for cheat people.

Recently, it was reported that a 29-year-old man insisted on not eating dinner for five years, resulting in two large ulcers in his stomach.

The saying "no food after noon" comes from Buddhism, "no food after noon, less appetite, can reduce the desire of men and women; Can get a light body and mind, let the stomach get a proper rest … ",for monks, after each meal, they mainly meditate and practice, which consumes less calories. For those of us who have to walk thousands of steps every day and whose brains need to run rapidly, it is really unscientific to stop eating after lunch. [detailed]

Meridian sleep health? It’s dangerous for three kinds of people to take a nap!

According to the health preserving theory of TCM, "meridian sleep" is a good way of health preserving, and "noon" is the time when the body’s menstrual qi "unites yang", which is beneficial to nourishing yang. However, recently, some German scholars pointed out that taking a nap in three groups of people who are overweight by 20%, have low blood pressure and have serious obstacles in the blood circulation system has disadvantages rather than advantages.

"This is not unexpected." Chief physician Zhang Ming, a cardiovascular expert at Nanjing Hospital of Integrated Traditional Chinese and Western Medicine, said. The key to taking a nap is to find the right rest time for different people. For overweight people, taking a nap can easily aggravate obesity, so you might as well sleep for 20 ~ 30 minutes before lunch instead.

For people with low blood pressure, when taking a nap, the blood flow is slow, and the blood with high viscosity is easy to form thrombus on the blood vessel wall, which may induce the risk of stroke. Patients with low blood pressure should not take a long nap, and it is best to take half an hour. [detailed]

The length of life is not because of aging and illness, but depends on it!

Don’t stay up late, go to bed before 11: 00 at night. Get up at 7: 00 in the morning. Take a nap for half an hour at noon.

The emperor’s breakfast, the minister’s Chinese food and the beggar’s dinner.

According to the advocacy of many health experts, it should be: have a full breakfast, have a good lunch and eat less dinner. But in reality, many white-collar workers and workers just skip breakfast, make do with lunch and have a full dinner.

It is easy to get cholecystitis if you don’t eat breakfast for a long time, and it is easy to get stomach trouble if you don’t eat lunch on time. No picky eaters, no smoking, no drinking. Be sure to eat more vegetables at every meal. [detailed]

【 Precautions 】

Want to live a long life, remember the six "micro" of health

Recently, scientists have suggested that being slightly fat (10% slightly overweight), slightly cool (about 20 degrees), slightly hungry, slightly sweaty, slightly stupid and smiling are easy to live a long and healthy life. Reasonable diet is an important part of health management, which should not only pay attention to nutrition, but also prevent overnutrition. At the same time, we should also pay attention to how to clean up free radicals in the body. The main measures are: mastering the dietary balance, controlling the total amount, living within our means, and not being partial to food or overeating according to our own hobbies. [detailed]

Are you still wiping your face with this towel? Really sweat for you.

Towel is a three-dimensional fiber fabric with terry. Frequent use will make the terry layer remain dirty and difficult to clean.

People’s Hospital of Peking University once conducted an experiment: new towels, towels that have been used for 3 months and towels that have been used for more than 6 months were cultured separately. It was found that the colonies of new towels were about 100 orders of magnitude per square centimeter, and those of towels that were used for 3 months were about 10,000 orders of magnitude, while those that were used for 6 months were almost full of colonies, about 1 million orders of magnitude.

Therefore, it is recommended to change towels in two to three months. [detailed]

Does the bowl soak or not? Bacteria will grow wild.

Modern families are mainly small families with three or four people, and many families only cook once a day, so sometimes, when they are lazy, they like to soak the bowl first and save two meals to wash. In this process, bacteria began to breed constantly, causing harm to family members. It is suggested that used bowls and chopsticks should not be soaked in the basin for too long, and should be cleaned within 4 hours. [detailed]

Ecological disaster has become "the most difficult in the world". Who is the driving force behind "toxic GDP""?

How can an ecological disaster become "the most difficult in the world" — — The deputies called for not bringing "poisonous" GDP.

Chart: In February, there were frequent smog in many provinces, and the number of smog days in Jiangsu and Henan was the highest since 1961. Xinhua News Agency reporter Zheng Yue compiled

Chart: In February, there were frequent smog in many provinces, and the number of smog days in Jiangsu and Henan was the highest since 1961. Xinhua News Agency reporter Zheng Yue compiled

 

Xinhuanet Beijing, March 3 rd, a quarter of the country continues to smog, 90% of groundwater is polluted, and 150 million mu of cultivated land is polluted by heavy metals … …

Air, water and soil, the three elements on which human beings depend, are being seriously polluted in China. Who can be immune to the three-dimensional pollution that is becoming a disaster?

According to a survey conducted by Netease, in 2013, the people of the two sessions paid the most attention to environmental protection. The worsening environmental problems have become the focus of attention of delegates who arrived in Beijing to attend the two sessions of the National People’s Congress.

Three-dimensional pollution is worrying, and making money is all for medicine.

On the morning of February 28, PM2.5 got mad again! The sky in Beijing was once again shrouded in severe smog, and the value in many places rose to 400 micrograms per cubic meter.

Are you still going out? According to a survey conducted by Xinhuanet, less than 20% of people voted for "not going out, going out is taking drugs." And 70% of netizens think that "I am used to it all the year round."

Haze, groundwater, "cancer villages" and blood lead poisoning … … Intensive pollution has worried the public, and some netizens even dubbed the governance of PM2.5 the new "the first difficulty in the world".

"On the one hand, it is the expectation of clean air and water, and on the other hand, it is the endless disappointment of pollution. ‘ Environmental anxiety disorder ’ Behind it is the result of years of ecological deficit and long-term environmental debts. " Zhu Yilong, member of Chinese People’s Political Consultative Conference and vice chairman of China Federation of Returned Overseas Chinese, said.

The number of people affected by severe smog in the country has reached 600 million; 90% of groundwater is polluted; 50% of cultivated land in some cities in South China is polluted by heavy metals … … Many deputies are worried about this: "If this development continues, all the money finally earned will be for medicine ‘ Pay the bill ’ " !

"We enjoy the convenience brought by the rapid economic development, and we also bear the pain accumulated by the extensive growth mode." Wu Xiaoqing, member of Chinese People’s Political Consultative Conference and vice minister of environmental protection, said.

Of the 50 most polluted cities in the world, 7 are located in China, and some have occupied this list for a long time. Li Jianbao, deputy to the National People’s Congress and president of Hainan University, suggested that why not make a black GDP ranking list so that these big polluters can always be alert?

"Heavy", "loose" and "light" are the three natural enemies of beautiful China.

The phenomenon that the director of environmental protection was offered a reward by netizens for swimming in the river at a high price was highly concerned by the deputies to the two sessions. "These sewage rivers are not suitable for swimming at all. Behind the irony is the strong dissatisfaction of the people with the living environment." Chinese People’s Political Consultative Conference Commissioner Wang Shuping hit the nail on the head.

The environment is deteriorating and the survival is threatened. The previous economic development model is unsustainable. Some overseas media commented that such rapid GDP growth is "toxic growth".

The facts cannot be avoided. More than 1,500 small paper mills in the Huaihe River Basin once deprived 120 million people of clean water. To restore the original appearance of Huaihe River, the cost exceeds tens of thousands of times the GDP created by paper mills!

Beautiful scenery is no longer there. Who is the driving force behind "toxic GDP"?

In the view of Zhang Lijun, a former vice minister in charge of pollution prevention and emission reduction of the Ministry of Environmental Protection, the biggest pressure of environmental protection comes from the impulse of local governments to blindly pursue GDP.

At the expense of "blood money", "big projects, big projects" have become the economic support of some places. If these projects are industries with high pollution and high energy consumption, the pressure on environmental protection will be even greater.

"Don’t let the project ‘ Get on the horse ’ , I will ‘ Dismount ’ Yes. " Some grassroots environmental protection directors have unspeakable difficulties.

"The embarrassment of the Director of Environmental Protection lies in, on the one hand ‘ Their jobs ’ Being pinched in the hands of local leaders, on the other hand, supervision is weak and law enforcement is not hard. " Commissioner Wang Shuping analyzed.

"Many times, government officials decide to go to the project today and ask for it tomorrow. There is no chance to engage in environmental assessment." Deputy Wang Rusong, a researcher at the Center for Ecological Environment Research of the Chinese Academy of Sciences, said.

"Heavy" structure, "loose" management and "light" punishment are the three natural enemies of "beautiful China". Cai Ling, member of Chinese People’s Political Consultative Conference and director of the research department of the Central Committee of Democratic National Construction Association, thinks that the cost of abiding by the law is high and the cost of violating the law is low. Compared with the environmental losses, the fine is not worth mentioning.

The Songhua River pollution incident, which shocked China and foreign countries, took a whole year to issue a fine of 1 million yuan.

Behind the red-hot performance of some enterprises, it is conscience that is dyed black. Liu Diansheng, member of Chinese People’s Political Consultative Conference and vice-president of Shanxi University, cried out, how can environmental protection legislation and enforcement not be hard, which will deter polluting enterprises?

It is urgent to put hard constraints into "a game of chess" governance.

Weibo era makes information spread faster and faster, the public’s "environmental risk perception" becomes more and more sensitive, and the "window time" left for local governments becomes shorter and shorter, and environmental problems are facing multiple tests.

In exchange for "clear water and blue sky", we must make a green transformation. Li Dongdong, a member of Chinese People’s Political Consultative Conference, said: "It includes not only the renewal of ideas, but also the change of production and lifestyle."

Breaking through the heavy "fog", leaving no "haze" and changing the old unreasonable model are not only to solve the current breathing pain, but also related to the future of sustainable development.

With the awakening of public rights, environmental awareness and the improvement of public affairs participation, it is urgent to solve environmental problems with a game of chess.

Attentive people have noticed that some changes are taking place quietly — — The new vehicle diesel standard is expected to promote the upgrading of oil products, and the special rectification of water environment in key lakes has been launched. It has become people’s conscious action to drive less and not set off fireworks and firecrackers in polluted days.

Only by letting pollution have nowhere to hide can we really promote industrial upgrading and prevent pollution from deteriorating.

Zhou Shengxian, deputy to the National People’s Congress and Minister of the Ministry of Environmental Protection, has repeatedly said that it is "fishing for fish" to focus on environmental protection without economic development, and "fishing for fish without environmental protection".

"The key to pollution control at present is to turn environmental protection investment into ‘ Hard constraint ’ " Committee member Wu Xiaoqing believes that China’s economic aggregate is large, but its investment in environmental protection is small, so the proportion of environmental protection investment in GDP should be increased.

China’s official appraisal system is undergoing new changes, and many local governments take the initiative to incorporate ecological indicators into the performance appraisal system.

Member Zhu Yilong proposed that in order to adjust the spatial orientation of functional areas in cities with a population of more than one million in China, the national level should also start to formulate the Detailed Rules for the Implementation of the Water Pollution Prevention Law and introduce the administrative accountability system.

Li Jianbao and other representatives suggested that the amount of fines should be increased, and "daily fines" should be added, and the upper limit of fines for air pollution should be lifted. Energy-saving and emission reduction should not be done because of goodness. In daily life, every member of society should develop environmentally-friendly living and consumption habits.

People expect that a "beautiful China" with sky blue, green land, clean water and harmonious development between man and nature is no longer far away. ("Xinhua Viewpoint" reporter Gu Ruizhen Hua Yudi Ren Qin Lu Xiaoyu)