The Legend of the Hunter in Xing ‘an Mountains set a record, and the box office broke through 23 million.
1905 movie network news filmOfficially logged into the network platform on April 1. As a thriller and suspense work aimed at showing China folk stories, this film has not only won the industry.The directors’ joint recommendation, even in a pile of folk anecdotes tales of mystery, successfully stirred up the audience’s perception nerves with the double stimulation of vision and hearing. Before going online, the number of people who wanted to see the cat’s eye exceeded 15,000, occupying the first place in Tik Tok’s online movie list, and continuously entered the hot search and obtained the first place in the hot search list.
Make great efforts to expose human greed and pass on human justice through the original stories of folk customs.
The film tells the mysterious legend of the "Imperial Hunters" circulated among the people in Northeast China. It is rumored that they have lived in the deep mountains for generations, guarding the pulse operation of Xing ‘an Mountain, a land of Longxing, for the emperor. Hunters are not only proficient in hunting, but also know the art of exorcising ghosts and connecting gods.
In a remote mountain village in the northeast, a massacre happened quietly. The last generation of Huangwei hunter, Liu Erye (ornaments), decided to go out to investigate the truth. He never thought that strange things often happened in the process. He not only met the legendary wild monsters and fierce beasts, but also gradually uncovered the secrets hidden in the barren hills and forests.
The film adopts a multi-line narrative method, which makes the story interlocking, and the folklore throws suspense, and the clues are presented bit by bit. "Seeing people everywhere as ghosts and seeing people as buddhas are buddhas", the film’s lines are intriguing, which also indicates that there is something else hidden in this massacre. When the old hunter said leisurely, "How many years have passed, and it’s all a word — — Greed. " What is the truth behind the massacre? Perhaps more frightening than monsters is the human heart.
The main platform is strong, and the theme innovation leads the blue ocean market.
The Legend of the Hunter in Xing ‘anling, which respects the content and refreshes all records, is very attentive in all dimensions such as story, performance, picture and soundtrack. The main creative team returned to the essence of content, and really created The Legend of Xing ‘anling Hunter with the attitude of making a movie, respecting the industry and the audience, and also pointed out a positive and benign development path for online movies.
Innovative selection of "Northeast Folk Tales", a blue ocean theme to be explored, combined with China folk culture to deepen the content. At the same time, it has provided a new idea for the content creation of "Chinese thriller" by mixing various elements such as folk customs, suspense detective cases, monsters and touching gold, and the content has exploded, successfully leading the online film innovation track.
As the director of this film, he has previously won a double harvest at the box office with the series of "Ghost White Fish Town", and even directed the well-known IP movie "Ghost Blowing Lights, Angry Sunny Xiangxi". As early as 2011, the screenwriter was famous for the novel "I was Mr. Yin and Yang for a few years", and then he specialized in suspense and thriller themes. He successively cooperated with director Liu Xuandi in film and television works such as "The Demon White Fish Town", "The Master of Taoism" and "The Wrath of the Ghost Blowing Lights in Xiangxi", which won the love of many fans.
Fang Naifei’s young brand rabbit hole culture, which focuses on the network cinema, deeply cultivates the online movie track vertically, takes the lead in laying out innovative works and consolidating the original content of the film. The Legend of Xing ‘anling Hunter is a breakthrough content exploration of rabbit hole culture, focusing on the innovation and polishing of texts and performances from the beginning of the development period. "Do a good job in the story and dig deep into the characters and emotions" is the original intention of the team to choose to develop this project. From development, production to announcement, the rabbit hole team always adheres to the concept of "making good stories into good works" and finally successfully presents them to the audience.
Continuously creating multiple online movie records, the track is about to enter the stage of "the quality of literature and drama"
After its launch on April 1st, The Legend of Xing ‘anling Hunters broke through 5.57 million on the first day, setting a record for online movie box office. By the fifth day of its launch, the box office broke through 23 million. At the same time, the douban score of 6.3 points also successfully broke the online movie thriller theme word-of-mouth record. From the propaganda point of view, the film has also achieved a number of landmark achievements, such as Tik Tok’s online movie ranking first, and the number of people who want to see the cat’s eye is 15,000.
At present, the achievements of movies have exceeded the expectations of the industry, and they are differentiated from genre to content production, so their circle-breaking effect is also significantly stronger than other ordinary "products". In the current market where big IP is adapted as standard, it is a difficult thing to deeply cultivate based on the original field.
In the seventh year of the rapid development of online movies, the audience’s demand for high-quality and differentiated innovative content is getting stronger and stronger, and the market is also in urgent need of diversified and rich theme types for "positive circulation" replenishment. In addition to mainstream popular fantasy, military, action, comedy and other themes, suspense and thriller online movies are undoubtedly a new type of track, and more content parties with leading consciousness are needed to actively explore the market.
The creative team believes that "online movies give many directors the opportunity to practice and try with their own soil. Therefore, we do diversified online movies and hope that this thing will bring possibilities to more people in the industry. " The attempt of "The Legend of Hunter in Xing ‘an Mountains" is an opportunity to explore the original track of folk traditional culture. There are many directions for originality, and the key point is to deepen the content. Only by actively exploring the track can we create more good works that people like to watch in the future.
