[New Car Listed in car home] On May 18th, Chery Automobile’s (|) family was officially listed.The new car has launched a total of 9 models.Fuel version modelThe price range is 126,900-171,900 yuan.The new car is young and dynamic in appearance and richer in configuration. There will be 5-seat and 7-seat space layouts and 1.6T and 2.0T engines to choose from. See the table below for detailed models:

★ New car features

　　Externally, the new car only adopts a large-size front air intake grille, and is equipped with a dot-matrix mesh structure. The headlight groups on both sides are integrated with the front grille and connected by a chrome-plated decorative strip to form a through design. The front sides of the new car are also surrounded by polygonal heat dissipation openings, and the interior is equipped with horizontal LED daytime running lights.

　　On the side of the car body, the new car adopts the standard SUV body structure. The front and rear fenders protrude slightly from the car body, and the whole side lines are relatively flat. Together with the chrome-plated decorative strips under the car door and the large-size rims with dense spokes, it shows the fashionable and dynamic side of the car. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

　　On the tail side, the new car is equipped with a roof spoiler, and the taillights adopt a through design, and the array shape of the internal light group is highly recognizable after lighting. In addition, the new car also adopts the exhaust design of four outlets on both sides, and surrounds the rear diffuser decorative panel in the middle after cooperation, so as to further enhance the dynamic effect of the vehicle.

　　In the interior part, the design style of the overall center console of the new car refers to the previous design idea of Chery OMODA 5, and the double screen design with a size of 24.6 inches is particularly eye-catching. The new car is also equipped with the W-HUD head-up display function developed by Chery, which can display the speed, dynamic ADAS, navigation, telephone and other forms, and can also make the user’s line of sight more focused, which is conducive to safe driving. In addition, the Tiggo 8 PRO is also equipped with SONY luxury 10-speaker surround sound, as well as a full-fledged atmosphere light group.

　　In terms of space, as a seven-seat model, the performance of the interior space of the Tiggo 8 PRO car is acceptable, and the design of hollowing out the back of the front seat gives more room for the second row of legs, which better ensures the seating space of the third row of passengers, and the performance of storage space is more conventional.

　　In terms of power, the new car will be equipped with a pure fuel vehicle with a 1.6TGDI/2.0TGDI engine and the latest Chery Kunpeng DHT hybrid system. Among them, the 1.6T turbocharged engine has a maximum power of 197 HP and a maximum torque of 290 Nm. The maximum power of the 2.0T engine is 254 HP and the maximum torque is 390 Nm. Both power versions are matched with a 7-speed dual-clutch gearbox and a four-wheel drive system is available.

　　In the future, the new car will also be equipped with Chery Kunpeng DHT hybrid system, which will provide "3 engines, 3 gears, 9 modes and 11 speeds" with "CHERY AWD" Chery all-scene intelligent control four-wheel drive system, so that the new car has six all-scene road modes including economy, ordinary, sports, camping, skiing and cross-country.

★　Test drive review

　　Previously, we have tested the 2.0T model version (the test-drive version, and the test drive experience does not represent the final production version). The engine parameters of this model are 254 HP and 390 Nm, which are in line with the 2.0T high-power engine of the first-tier manufacturers, but there are still some gaps in the actual experience. Mainly reflected in the power output process is not linear enough, and the low torsion performance below 2000rpm is weak. In addition, the stroke of the accelerator pedal is relatively long, and there is still a little empty position in the initial stage, which leads to the need for more accurate control of the ankle when following the car at low speed, otherwise the power will suddenly break out after the speed exceeds 2000rpm, and it is easy to go forward.

　　But if you are the kind of driving style that you must rush out first, then the performance of this engine will definitely satisfy you, skip the initial fatigue and go straight to the power sweet zone, and this momentum can continue until 5000rpm. Even if the cruise state suddenly accelerates, it can be done in one go, don’t believe you look at the test results.

　　For dual-clutch gearboxes, the attitude of China brand is mostly to keep comfort and abandon shift speed, and Tiggo 8 PRO is no exception. According to the standard of a family car, its performance is qualified, and the selection of gears and the switching between gears during stop-and-go can be smooth and natural, without any obvious frustration and hesitation. It’s just that in the face of sudden high power request, the speed of downshifting is not fast, and it’s not decisive enough. It can’t be lowered to the right gear at once, and sometimes it needs to be replenished.

　　The chassis does not adequately filter small bumps, and it is also sensitive to the feedback of road information, and there will be redundant jumping when passing through potholes and speed bumps. But if you insist, it doesn’t count. After all, there is no strong impact transmitted to the car. The long-stroke suspension is not well restrained when facing the roll, and the response of the car body is also lagging behind. Generally speaking, it is comfort and movement, and both sides are not in place, giving people a very general sense of texture and advanced feeling.

　　In general, the driving texture of the Tiggo 8 PRO is not as young as it looks, coupled with the high sitting posture and fuzzy steering wheel directivity, it still has a strong sense of "middle age". According to the data released by the manufacturers, the proportion of owners of Tiggo 8 over 36 years old is 56%, and that of Tiggo 8 PLUS is 40%. The main car buyers of Tiggo 8 PRO in the future will definitely be middle-aged, so this driving experience is in line with their car demand.

★ Model history

Tiggo 8 Kunpeng Edition

Tiggo 8 PLUS』

Tiggo 8 PRO』

　　The Tiggo 8 PRO is the third model of the Tiggo 8 family. At present, it is consistent with the two brothers in the series in terms of three major parts and body size, but it has changed its appearance, interior and configuration. Compared with Tiggo 8, which focuses on economy and practicality, Tiggo 8 PLUS focuses on luxury, while Tiggo 8 PRO focuses on youth and technology. It is aimed at the post-90 s family, which not only inherits the advantages of the large space of Tiggo 8 series to meet household needs, but also meets the needs of intelligent networking and young design after 90 s.

★ competitors

"Changan CS75 PLUS』"

　　As an SUV with a wheelbase of 2710mm and a price range of 150,000, Tiggo 8 PRO will continue to compete with its old rivals such as Changan CS75 PLUS, Haval H6 and Bo Yue X. While the Tiggo 8 family is constantly updating, competing products are also constantly innovating. For example, at the end of February this year, the new CS75Pulse, a powerful competitor in this market, ushered in the market. In terms of paper strength, Tiggo 8 PRO has a good technology and automatic driving assistance configuration compared with competing products. At the same time, Tiggo 8 PRO will launch a hybrid model in the future, and it has taken a leading step in power selection compared with competing products. I hope its appearance will contribute to the sales of Tiggo 8 family.

★ Edit comments

　　At present, there are more and more young consumers in the domestic SUV market, and manufacturers have begun to further upgrade and optimize the younger models. Tiggo 8 PRO is a model born in this background, which evaluates the fashionable and dynamic design and rich configuration to attract young consumers. With different product style positioning, Chery has also made a good market segmentation of the Tiggo 8 series models to meet the car purchase needs of more people.

　　Looking at the sales volume of the Tiggo 8 family, by 2021, the annual sales volume of the Tiggo 8 family reached 166,000, and the global sales volume of the Tiggo 8 family reached 27,250 in January and February this year, up 12.1% year-on-year. In addition, in less than four years, the Tiggo 8 family has entered the country and marched overseas. At present, the global cumulative sales in dozens of countries around the world such as Russia, Egypt and Brazil have exceeded 480,000. It can be seen that the product strength of the Tiggo 8 family is still trustworthy. I believe that after the launch of the Tiggo 8 PRO model, it will bring better sales performance and product reputation to the Tiggo 8 family. (Text/car home graduated)

To maintain a healthy weight

Don’t want to carve (koo) meaning (negative) festival (beauty) food.

There is only one trick, that is-regular exercise.

The benefits of regular exercise

Reduce weight and reduce fat accumulation;

Improve blood sugar and blood lipid, and increase cardiopulmonary function;

Reduce the incidence of coronary heart disease, stroke and other diseases;

Improve bone mineral density and prevent falls and injuries;

Maintain or increase the range of joint physiological activities;

Exercise can also bring more energy and make people full of confidence;

……

Life lies in movement

But sports should also pay attention to science.

Follow the 16-character principle of sports

Exercise is beneficial. Breaking the state of "sitting still and moving less", a person’s life, work, travel and fitness activities can consume physical strength. Climbing several flights of stairs and walking for ten minutes will add up to good health.

It’s about persistence. Only by developing the habit of more activities and regular exercise can health benefit for a long time.

Moderate strength. You can’t eat hot tofu if you are impatient. Exercise should adhere to the principle of moderation. Personal physique is different, the same speed, some people are struggling, some people are too slow; Find the right intensity and amount of activity, and exercise will be safer and more effective.

It is better to move more. Moderate exercise can protect health and reduce the risk of many chronic diseases.

Flexible choice of various sports forms

There are many forms of exercise:

(Click on the picture to enlarge)

For healthy adults, it is recommended that:

Aerobic exercise every day.

Resistance exercise 2~3 times a week.

Flexibility exercises are done at any time.

To achieve the appropriate recommended amount of exercise

At least 3-5 days a week, 30min minutes of moderate-intensity aerobic exercise every day;

2-3 days a week, do 8-10 different kinds of strength exercises every day (repeat each action no more than 5 times at the beginning, and gradually increase it to 10 times in two weeks).

Pay attention to the intensity of exercise

Different physical fitness can bear different exercise loads. Three methods for measuring exercise intensity are recommended:

Talk test method

Low intensity exercise. Be able to sing while doing sports.

Moderate intensity exercise. Be able to talk comfortably while exercising.

High intensity exercise. You can’t talk because you are short of breath during exercise.

Target heart rate test method (maximum heart rate =220- age)

Moderate intensity exercise. When the target heart rate is 50~70% of the maximum heart rate

High intensity exercise. When the target heart rate is 70~85% of the maximum heart rate

For example ↓↓↓↓

A man of 50 years old

Its maximum heart rate is

220-50=170

170×50%~170×70%

That is, when the target heart rate is 85~119

It belongs to moderate intensity exercise.

170×70%~170×85%

That is, when the target heart rate is 119~145

Belongs to high-intensity exercise.

Self-feeling test method

As far as possible, it should include three stages

A complete set of movements should include three stages as far as possible.

01

warm up

Warm-up exercise includes flexibility and strength strengthening exercise. At this stage, the exercise intensity is slowly and gradually increased.

For patients with severe exercise restrictions, warm-up exercise is the best exercise choice.

The familiar radio exercise is a very good warm-up exercise.

02

Endurance exercise (aerobic exercise)

Gardening, weeding and housework are all good endurance sports.

Please remember that every endurance exercise should last for more than 10min minutes before you can get the effect of exercise.

03

Relax and tidy up exercise

After finishing endurance exercise, do a short relaxation exercise for 5-10 minutes.

So, know how to exercise?

Then put down the phone.

Brushing bowls is also a physical activity.

Source: Guangdong CDC

Disclaimer: This article is reproduced for the purpose of transmitting more information. If the source is marked incorrectly or infringes on your legitimate rights and interests, please contact this website with the ownership certificate, and we will correct and delete it in time. Thank you.

Source: National Healthy Lifestyle Action

Once Guofeng Beauty is solidified into a revised copy, a concept and a face value of "changing the soup without changing the medicine", how long can consumers buy it?

Even if you haven’t bought Guofeng beauty cosmetics, you must have heard of Forbidden City makeup, Huaxizi carved lipstick, Mao Geping Guofeng series …

Following the "national tide" fever, domestic beauty brands have been rising in recent years.

According to the report of CBNData, in 2020, the growth rate of domestic brands in the beauty care industry is much higher than that of foreign brands. At the same time, during Tmall’s "Double Eleven" in 2020, domestic beauty products went to sea and increased by more than 10 times.

Many domestic beauty brands make good use of China elements to create product differences. Among them, the makeup of the Forbidden City made the "national beauty" fire out of the circle.

Even international brands are jealous to join in the fun. L ‘Oré al, Chanel, Estee Lauder, Givenchy, YSL, etc. are all playing the national beauty in the China market.

In April 2020, Wang Yifan, who "restored" China’s ancient cosmetics, was in Hangzhou, Zhejiang. /vision china

However, if you play too many routines, aesthetic fatigue is inevitable. After the makeup of the Forbidden City and the Summer Palace, netizens ridiculed that "Tiantan lipstick is ready to go", "Great Wall eye shadow is gearing up" and "Xiangshan socks are stepping up production".

Once Guofeng Beauty is solidified into a revised copy, a concept and a face value, how long can consumers buy it?

Beauty cosmetics are rubbing against the national style.

The Forbidden City Wenchuang, which was raging around, set off a wave of national marketing as soon as it entered the beauty industry.

Take the Forbidden City Taobao as an example. In 2018, it launched "Floating Sky, Canghai, Forbidden City Crane Series" and "Dark Night Streamer, Forbidden City Mother-of-pearl Series" (hereinafter referred to as "Crane Series" and "Mother-of-pearl Series" respectively).

In terms of design elements, these two series of items include their designs, which are from different collections of cultural relics in the Forbidden City. For example, the design inspiration of the mother-of-pearl series comes from the "Mother-of-pearl Hua Niaowen Bed with Black Paint" in the Palace Museum.

In terms of name, the mouth red number of the crane series is added with three major colors: "Palace Wall Red", "Lang Yaohong" and "carmine". According to the sales data of Taobao in 2018, this new gameplay made the Xianhe series lipstick sell 80,000 pieces on the day of "Double Twelve".

On September 6, 2020, Beijing, the cultural service area of the 2020 Service Trade Fair, the Forbidden City lipstick was launched by the Forbidden City. /people’s vision

Such a marketable idea soon attracted a group of followers.

M.A.C, who is good at "copying homework", immediately launched the "New Year Limited Series" jointly with the Forbidden City. Not only international brands, but also Xie Fuchun, one of the founders of Guofeng beauty brand, refused to accept the old age and jointly launched the "ancient perfume" with the Forbidden City.

Other "students" can’t sit still, so they join hands with other cultural and creative IPS. The most representative is the joint make-up of Kating and the Summer Palace, which is called "A Hundred Birds Face the Phoenix". The Summer Palace co-branded makeup was once a hot spot in the Forbidden City makeup: who is the official lipstick?

Kazilan asked Dunhuang Museum for a co-branded makeup, and L ‘Oré al asked China National Museum for a co-branded lipstick. Finding a joint name of the museum has become the standard of the hot spot of the national wind for a time.

We don’t engage in co-branded Huaxizi, but take the opportunity to bring out "carved lipstick", that is, we present ancient elements on lipstick with the ancient embossed process of re-engraving.

Other brands that don’t engage in co-branding have also racked their brains to find China elements to launch their own national beauty series. When the brand Hua, a new domestic product, knew about it, she gave the six blush colors of the new series names such as "slow voice", "qingpingle", "fairy", "recalling the youth", "Sauvignon Blanc" and "seeing each other".

European and American brands are also in line with the Chinese style: Armani produced a simple and rude limited high-gloss powder for the Year of the Dog, Givenchy produced a limited edition cosmetics for the Year of the Monkey, and Chanel once again launched an oriental screen series of cosmetics.

In fact, it is not new to play with national beauty. The master is here to play Guofeng Beauty Makeup-Dai Chunlin, who has been in existence since the Ming Dynasty, and Xie Fuchun, who inherited the tradition of Yangzhou powder in the Ming and Qing Dynasties, are the two founders of Guofeng Beauty Makeup.

On August 22, 2017, in Changzhou, Jiangsu Province, citizens passed the Chinese time-honored brand Xie Fuchun Cosmetics Commercial Retail Store. /vision china

Duck egg powder, which ancient celebrities competed for, has always been the top product of Dai Chunlin and Xie Fuchun. Rouge, as the overlord of ancient makeup, and the thrush tool "snail Dai" favored by ancient nobles are also the star products of these two companies.

The classic four-piece set of Xie Fuchun Town Store is rouge, powder, hair oil and fragrant parts. The royal makeup series of Dai Chunlin Palace, which became famous in the Ming and Qing Dynasties, continues to this day; Dai Chunlin also launched a Dream of Red Mansions, a series of twelve women in Jinling.

Things will develop in the opposite direction when they become extreme.

It didn’t take long for Guofeng beauty cosmetics to be lively, and the problem came.

The landmark event is that the Forbidden City makeup is in a crisis of production suspension. In January 2019, the Forbidden City Taobao issued an official statement: the original series of makeup of the Forbidden City Taobao still has a lot of room for improvement from appearance to quality, and decided to stop production across the board.

At this time, it was less than a month before Taobao, the Forbidden City, launched makeup.

The rush to stop production is directly related to insufficient production capacity. According to national business daily, a few days after Taobao put on make-up in the Forbidden City, some consumers reported that the products that had been purchased before were refunded. The customer service responded that the pre-sale quantity of makeup has reached the production capacity saturation, so the pre-sale is suspended.

However, the most fundamental reason is the poor quality of the products. Weibo, the official Taobao official of the Forbidden City, responded to the shutdown event, saying that "the lipstick appearance feedback is not high enough, and there is room for improvement in the smoothness and color of the paste. Eye shadow pearlescent particles are not fine enough, and some colors have flying powder phenomenon. Blush, pink, and orange are acceptable. The practicality of the emerald blue is not good. "

To put it bluntly, the creativity of Guofeng beauty cosmetics is good, but it is not easy to cooperate with the production end.

The "2020 Domestic Makeup Market Research Report" released by Yiou think tank and Tmall Beauty (hereinafter referred to as "Yiou 2020 Domestic Makeup Report") points out that low-price competition and high marketing expenses restrict the investment in product research and development. In order to enter the market quickly, most domestic make-up brands rely on OEM production. This has led to a situation that a foundry works for multiple brands at the same time and the products of different brands converge.

The report also pointed out that due to the low barriers to entry in the beauty industry, brands without independent product design and innovation capabilities are keen to copy or imitate popular categories and styles, and then sell them at lower prices, further intensifying competition in the same category and depressing overall industry profits.

National business daily once reported that Hua Xizi officially released the recruitment information of "high-paid anti-counterfeiting officials" to the outside world in March 2020. After only one month (June), the anti-counterfeiting officer complained about nearly 2,000 fake information on various e-commerce platforms and prosecuted more than 300 cases.

From the perspective of consumption, many European and American brands’ "Chinese style restrictions" have been repeatedly ridiculed. Armani’s limited high-gloss powder in the Year of the Dog was ridiculed as "the biggest killer in the beauty industry". Givenchy’s limited make-up in the Year of the Monkey also caused netizens to ask: "Do European and American big names have any misunderstandings about Chinese style?"

Moreover, the common routines such as changing the copy, putting together the concept, and spelling the face value are much more played, which is also easy to cause aesthetic fatigue. If there is no more core product innovation, the enthusiasm of consumers will be difficult to sustain.

In contrast, the century-old brand of neighboring Japan, excellent product strength is fundamental.

Shiseido in Japan, the brand name comes from the Book of Changes. Shiseido’s brand symbol "Toona sinensis", that is, a gorgeous and elegant camellia, symbolizes the Japanese cultural tradition of appreciating nature. The treasure of its town store is a product with real vitality for a hundred years, such as EUDERMINE red honey dew lotion developed on the basis of western pharmaceutical prescriptions in 1890.

Difficult to be high-end

"Big-name flat replacement", that is, a cheap substitute for big names, is the key for some domestic beauty brands to rely on the national wind elements.

Imagine, if the price of the Forbidden City Xianhe series lipstick is not within 150 yuan, but 300-500 yuan, will it still sell so well? In the long run, if you want to be stable and strong in the whole market, it is almost a consensus of domestic beauty brands to hit the high end.

Forbidden City lipstick. /vision china

This is because there is a "1 billion curse" in new consumer brands, that is, when the brand grows to an annual sales of 1 billion yuan, it will encounter growth bottlenecks. If we don’t transform at this time, once the traffic dividend fails, the profit model of the whole enterprise will collapse. It is at this stage that the perfect diary vigorously promotes the transformation of the brand to "high-end".

On the one hand, Perfect Diary invited Zhou Xun and Poke Ye (Troye Sivan) as brand spokespersons; On the other hand, the perfect diary quickly laid offline stores. By September 2020, Perfect Diary had opened 200 stores in just 20 months.

Yiou 2020 Domestic Makeup Report also pointed out: Some insiders believe that domestic make-up is not high-end because "I dare not try, I dare not invest, I am afraid of failure, and I am afraid that the loss will outweigh the gain". On the one hand, domestic cosmetics that lack brand accumulation have to maintain sales at low prices; On the other hand, weak profits and lack of talents make it impossible for domestic cosmetics to further develop and innovate and differentiate products and brands.

However, even if the intensity of burning money is well-known in the industry, what kind of answer sheet can the perfect diary hand over in the high-end impact? Perhaps, everything has just begun.

On April 18th, 2021, Beijing Guangqu Road Business Circle, Heshenghui Shopping Center, Zhou Xun endorsed the PERFECT DIARY perfect diary beauty cosmetics chain store. /vision china

Mao Geping, another representative of the impact on high-end domestic products, has been positioned in high-end domestic cosmetics from the beginning. In addition to the big IP of founder Mao Geping, it also cooperated with the Forbidden City to produce a three-season makeup series. Even if it is praised by netizens as "the subversion of the value of Guofeng beauty", from the sales data, the joint makeup of the Forbidden City is far less than before.

After all, the price of the third season’s "rockhopper gold-plated stunning lipstick" jointly issued by the Forbidden City in Mao Geping reached 560 yuan. To fight the big names in Europe and America in this price range, it seems that the joint name of the Forbidden City in Mao Geping is not enough to rely on the IP of the Forbidden City and the beautiful face value.

In the high-end development of the brand, Shiseido in Japan provides another example.

According to the research report of Guojin Securities, Shiseido adheres to the strategy of "high-end priority" and gathers resources to high-end brands at the brand end; At the research and development end, many research results of "whitening", "sun protection" and "anti-wrinkle" have been created; On the channel side, let its high-end brands seize the most luxurious location; On the marketing side, Shiseido has always led the Japanese advertising design community; On the supply chain side, Shiseido’s global layout has achieved efficient production.

To this day, Shiseido is constantly updating its market strategy to keep up with the changes in the consumer market.

For the growing domestic beauty brands, there is still a long way to go to high-end and even globalization.

Author | Shu Shaohuan

Typesetting | Zhen mi Li

Original title | Antique cosmetics: After the "national wind fever" is on fire, what should beauty do next?

First published in issue 589 of New Weekly.

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