Guozhi Ban Shiyun Zi [2021] No. 30

All provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps Intellectual Property Offices, Sichuan Intellectual Property Service Promotion Center, Guangdong Intellectual Property Protection Center:

Strengthening patent navigation by industrial sector is an important part of the promotion of the application of intellectual property rights, and is of great significance for improving innovation efficiency, saving innovation costs, and strengthening patent protection. In order to thoroughly implement the spirit of the important speech made by the General Secretary of the Supreme Leader at the 25th collective study of the Political Bureau of the CPC Central Committee and the State Council, conscientiously implement the decision-making and deployment of the Party Central Committee and the State Council, study and implement differentiated industrial and regional intellectual property policies, and promote the decision-making mechanism of industrial patent navigation based on industrial data and patent data, so as to provide effective support for scientific and technological innovation, the relevant matters related to further strengthening patent navigation work are hereby notified as follows:

I. Background and significance

In April 2013, the State Intellectual Property Office issued the "Notice on the Implementation of the Patent Navigation Pilot Project", formally proposing for the first time that patent navigation is based on the utilization of patent information resources and patent analysis, embedding patent application into industrial technological innovation, product innovation, organizational innovation and business model innovation, and guiding and supporting the industry to achieve independent, controllable and scientific development. Subsequently, the national patent navigation pilot project was fully rolled out for enterprises, industries and regions, and the concept of patent navigation was extended to intellectual property analysis and evaluation, regional layout and other work, and achieved remarkable results. In 2018, in deepening the reform of party and state institutions, patent navigation was identified as the job responsibility of the State Intellectual Property Office after the reorganization, and the pilot project of patent navigation, the pilot work of intellectual property analysis and evaluation of major economic and technological activities, and the pilot work of intellectual property regional layout were fully integrated. In June 2021, the "Patent Navigation Guidelines" (GB/T39551-2020) series of national standards for guiding and standardizing patent navigation work were officially implemented.

Carrying out patent navigation work can promote the establishment of a working mechanism that deeply integrates patent information analysis and industrial operation decision-making, highly matches patent creation and industrial innovation capabilities, effectively guarantees the competitive position of the industry through patent layout, and effectively supports the efficiency of industrial operation through the realization of patent value. This will help to promote the optimal allocation of innovation resources, enhance the creation and reserve of independent intellectual property rights in key areas, and help to achieve high-level technological self-reliance and self-reliance, ensuring the stability and security of the industrial chain and supply chain.

II. Overall requirements and main objectives

(I) Overall requirements.We will closely adhere to the needs of industrial innovation and development, adhere to the problem-oriented, goal-oriented, and result-oriented, implement the series of national standards of the Patent Navigation Guide, strengthen the patent navigation work support system, promote the application of patent navigation results and services, and improve the quality and efficiency of the development of the patent navigation industry. We will further deepen the patent navigation work, help improve the intellectual property governance capacity and governance level, and effectively support the construction of an intellectual property power.

(2) Main objectives.By 2025, the planning and design of patent navigation projects, resource protection, and application of results will be further strengthened, financial investment in patent navigation project management systems and measures will be more perfect, and a number of relatively mature patent navigation service bases will be established in various regions. A unique, standardized, and effective patent navigation service system will be established, and the important role of patent navigation industry innovation and development will be effectively played.

III. Improve the efficiency of patent navigation organizations and help make breakthroughs in key core technologies

(1) Establish a docking mechanism for patent navigation in key industries.Focusing on the implementation of local economic and social development plans, we will connect with the innovative development needs of local governments, industrial agglomeration areas, and leading enterprises, sort out the bottlenecks and key core technologies restricting industrial development, and establish and improve the patent navigation work docking mechanism between the intellectual property department and the competent departments of economy and industry.

(2) Implementing patent navigation projects for key industries.In response to local key core technology research needs, formulate patent navigation work plans, organize the implementation of key industry patent navigation projects, strengthen the analysis of industrial development direction, industrial development positioning and industrial development path, and guide market players to adjust market layout, products and other business strategies according to the analysis results, so as to achieve an effective patent layout around key core technology research.

(III) Launching expert consultation activities in key industries.Based on the industrial promotion and application of patent navigation achievements, we will rationally introduce industrial expert resources in the work links of patent navigation project demand analysis, information fusion analysis, achievement application, and performance evaluation, explore and innovate various practical and effective service forms, and provide business guidance for patent navigation in key core technology areas.

IV. Build a solid foundation for patent navigation and strengthen the supply of resources

(1) Strengthen the construction of patent navigation service bases.All regions should, in light of local conditions, rely on enterprises, colleges and universities, service institutions and other units to build or improve patent navigation service bases that are urgently needed locally, and gradually form the normalization and marketization of patent navigation services. It is necessary to guide public welfare institutions such as patent agencies, intellectual property protection centers, and intellectual property information centers. The main responsibilities are to support government departments in organizing and implementing patent navigation special project policies, supporting government departments in planning and implementing patent navigation projects, and undertaking the daily work of the patent navigation business linkage mechanism of government departments.

(2) Promote the series of national standards of the Patent Navigation Guide.To publicize and popularize the concept of patent navigation in the whole society, promote the organization and implementation methods of regional planning and industrial planning patent navigation projects, and the application methods of results to relevant government departments, and guide enterprises and institutions to apply national standards in innovative activities such as business operation, R & D activities, and talent management. Guide various entities to expand the application scenarios of patent navigation and innovate patent navigation analysis methods.

(III) Strengthen the training of patent navigation personnel.In line with the actual economic development of the region and the needs of patent navigation work, formulate a patent navigation talent training plan, organize online and offline patent navigation work training, and meet the personalized skills training needs of various subjects, so as to promote the construction of a local patent navigation talent team.

(Iv) Provide patented navigation service products.Combined with the requirements of patent navigation application scenarios, integrate data, talents and other patent navigation work resources, guide institutions with public welfare attributes, develop public welfare patent navigation tool products, and innovate the working mode to promote the improvement of patent navigation service efficiency, so as to meet the work needs of patent navigation service customization, facilitation and effectiveness.

V. Enhance the efficiency of patent navigation services and strengthen the application of project results

(1) Establish a patent navigation achievement sharing mechanism.Make full use of the patent navigation comprehensive service platform, organize the warehousing, filing and evaluation of the results of the patent navigation project in the region, regularly submit the results of the patent navigation project including analysis and research reports and application materials to the State Intellectual Property Office, and promptly push the patent navigation results information to the relevant departments of the region’s economy and industry to support innovation decision-making.

(2) Establish a patent navigation achievement release mechanism.Excavate and summarize typical cases of patent navigation work in the region, build a patent navigation results release mechanism, and issue patent navigation reports to key industrial chain-related enterprises to promote the wide use of patent navigation results.

(III) Establish a patent navigation achievement application resource docking mechanism.In response to the application needs of patent navigation results such as patent layout, high-value patent cultivation, and intellectual property operation, the docking channels of various resources such as priority review, centralized review, fast committal hearing, fast rights protection, and patent rights transfer and transformation required for the smooth application of patent navigation results will accelerate the landing and application of patent navigation results.

VI. Organizational guarantee

(1) Strengthen organizational leadership.All provincial-level intellectual property management departments should fully understand the importance of strengthening patent navigation work, focus on local economic and social development planning and industrial innovation and development needs, improve the industrial patent navigation policy mechanism, organize the implementation of patent navigation special projects, guide the construction of patent navigation service bases, and improve the patent navigation work system.

(2) Increase investment in resources.The State Intellectual Property Office will strengthen the horizontal coordination and vertical connection of policy resources with various ministries and regions, and promote the deep integration of patent navigation with economy, industry and other related work. Provincial-level intellectual property management departments should strengthen communication and coordination with relevant functional areas of business in their respective regions, strive for supporting support from relevant policies and funds, and provide resource protection for patent navigation work.

(III) Strengthen tracking services and assessments.In order to facilitate the guidance of the development of patent navigation work, the intellectual property management departments at the provincial level shall recommend a patent navigation service base with good work as a working contact point. Each contact point shall submit a work summary to the Department of Application Promotion of our bureau before the end of each year, and hold contact point meetings as needed to exchange work experience, listen to work suggestions, and provide necessary support and guidance. The intellectual property management departments at the provincial level shall submit the results of patent navigation work in their respective regions every year, regularly submit the work results of patent navigation projects, and file the relevant situation of patent navigation service base construction in a timely manner. Our bureau will regard the tasks and results of patent navigation work as an important assessment and evaluation index for the pilot demonstration work of provincial, municipal, park and other intellectual property power construction, and as a must-do task to support the construction of key cities in the construction of the national intellectual property operation service system.

VII. Relevant requirements

(1) Intellectual property management departments at the provincial level should take the construction of patent navigation service bases as an important breakthrough point for strengthening local patent navigation work, and make layout plans. Please file the first batch of local patent navigation service bases with the Department of Application Promotion of our bureau before the end of 2021, and recommend a contact point.

(2) All provincial-level intellectual property management departments shall submit their provincial patent navigation work contacts (branch level) and contact information by the end of July 2021.

Hereby inform.

Office of the State Intellectual Property Office

July 6, 2021

(Contact and Tel: Application Promotion Department, Pang Zhipeng, Ji Xiang 010-62085371 62086705 Email: pangzhipeng@cnipa.gov.cn)

Not long ago, Qinhuai District and Meituan reached a cooperation intention, the two sides signed a strategic cooperation agreement, and the Meituan Jiangsu project landed in Qinhuai District. The signing of this cooperation agreement took 3 years and 1300 kilometers of time and space.

picture

At around 8 a.m., during the morning rush hour, at Zhangfuyuan Subway Station, four members of the Chaotiangong Street Urban Management Department were busy, arranging the shared bicycles at the subway entrance neatly to ensure the smooth passage of people and vehicles at the subway entrance.

At a glance, the bright and bright yellow "Meituan" has become the "main force" of shared bicycles at the Zhangfuyuan subway entrance. Data show that Meituan’s market share in Qinhuai District accounts for about 80% of the region’s total, double that of a year ago.

The share of Meituan shared bicycles in Qinhuai District has increased significantly

There is also an investment story behind

Makes Meituan Jiangsu project and Qinhuai District "hand in hand" successful

This cooperation originated from a visit in 2020. Three years ago, when Chaotiangong Street in Qinhuai District visited the Ping An Financial Center Building located at Xinjiekou, it was found that Meituan Daojia, Meituan takeaway and other business lines had settled in the building. "At that time, we felt that this was an opportunity, so we decided to take the initiative to’break the ice ‘." The relevant person in charge of Chaotiangong Street recalled. The next day, the street came to visit, hoping that Meituan would land more business lines in Qinhuai District. "Rejected" by investment promotion personnel is "common food", and "finding a way" is a must-answer question. After more than ten visits, the Qinhuai District investment promotion team learned that Meituan was preparing to land some business sectors in Hefei, Chengdu and other places.

"We seized the opportunity, grasped the time difference, and arranged for a special person to seamlessly connect the project as soon as possible," said the relevant person in charge of Chaotiangong Street. District leaders immediately led teams to Beijing and Shanghai to visit Meituan Company, with a thick stack of materials combed overnight, to promote investment resources and business environment in both directions. In the past three years, although there was the impact of the epidemic, he alone went to Beijing and Shanghai four or five times to communicate face-to-face with Meituan, and the number of online and telephone communications was countless.

The 1,300-kilometer journey has narrowed the distance between Meituan and Qinhuai District. During the negotiation process, Meituan’s unintentional request to increase the market share of shared bicycles in Ning has been highly valued by Chaotiangong Street, Qinhuai District and even Nanjing City. It is also this opportunity that makes Meituan finally decide to keep the Jiangsu project in Qinhuai.

The maintenance and management of bicycle order in the old city is very complicated, and the backlog of bicycles is serious. How to ensure that Meituan shared bicycles increase the quota, and at the same time do a good job in operation management? Qinhuai District Urban Management Bureau, Chaotiangong Street and Meituan Company have conducted many on-the-spot surveys on the location of shared bicycles, scientifically and rationally laid out them, and strengthened operation management and dynamic management through intelligent algorithms, real-time monitoring, and increased manpower investment.

According to the relevant person in charge of the Urban Management Department of Chaotiangong Street, the Street Urban Management has implemented five measures of "designating people, fixing posts, timing, setting scope, and setting standards" for subway entrances, popular business districts, and key road sections. Congestion sections and peak periods are centrally rectified to improve the "dredging" effect of shared bicycles, effectively solve the problem of parking and management of Meituan shared bicycles in the Qinhuai area, and form a "ecosystem" of Meituan Company’s regional operation in Qinhuai.

At the same time, in Chaotiangong Street, where Meituan has settled, there are as many as 3,000 small and micro merchants, and the Meituan platform covers 100% of the merchants. In the future development, the Meituan Jiangsu project will realize the full settlement of the entire industrial sector, carry out the pilot construction of the real-time consumption system, create an online and offline convenient life circle, and continuously improve the digital operation level of merchants.

Meituan Jiangsu project settled in Qinhuai District

It is a microcosm of the continuous hard work of Qin Huai’s "investment promotion people"

Since this year

Qinhuai District will do a better job in attracting investment with greater efforts

Building a strong industrial city and empowering high-quality development

As of the end of July, Qinhuai District had achieved a total investment of 28.75 billion yuan in contracted projects, the actual total investment was 7.75 billion yuan, 52 billion yuan projects were registered, and 24 were started or operated. Won the "red flag" incentive for the success of the city’s investment promotion ratio, and the first quarter target task progress award of the Municipal Investment Promotion Bureau. Successfully signed 49 billion yuan projects such as the China Consumer Finance Headquarters and BBK Robot. As of the end of June, 4 large-scale projects, 3 high-quality industrial projects, and 2 headquarters projects were introduced. As of the end of August, 35 activities such as the promotion meeting of the Qinhuai District and the Southern New Town Headquarters Base (Hong Kong) in Nanjing and the promotion and exchange meeting of the jewelry industry in Qinhuai District in Nanjing were successfully held.

Editor: Li Zhuo

Proofreading: Xiong Xiangning

Review: Cang Shujun

Recently, on the 10th anniversary of Ele.me, Ele.me, which was put into Alibaba’s arms in April this year, has made full use of Alibaba’s funds and resources to launch a series of activities to accelerate business expansion and market capture. In fact, although the competition between Meituan and Ele.me originated from food delivery, the war has already spread to a broader local service business. On the one hand, Meituan Dianping, which is fully fledged and is about to go public, and on the other hand, Ele.me, which is connected with Alibaba’s system, who will be better?

Takeaway old things, Ali’s thoughts

According to the data of 17 years and the first half of 18 years, Meituan is a well-deserved leader in terms of transaction volume and user platform distribution. Even though Ele.me acquired Baidu takeaway in August last year, it is still inferior to Meituan, which has more than half of the market share. However, the takeaway market, which originally thought that the pattern had been set, has made a comeback with Ele.me’s defection to Ali Langyan. The takeaway business is the largest local life service entrance, which is not only Meituan’s main business but also the strategic support point for Ali’s layout of new retail. In fact, there has always been a shadow of Ali’s capital in Meituan’s initial financing, but Meituan was dissatisfied with Ali’s strength and control. Ali also lost patience with Meituan’s wavering between Tencent and Ali, and the two sides eventually parted ways. Now Alibaba is spearheading Ele.me, investing 3 billion yuan this summer to achieve the short-term goal of raising Ele.me’s market share to 50%. In the opinion of Ele.me CEO Wang Lei, Alibaba’s battle of living locally is "impossible to lose", which also means that Alibaba will invest huge funds and resources in Ele.me.

The ecological closure of the largest unicorn

In the "2017 China Unicorn Enterprise Ranking", Meituan Dianping ranked first in the e-commerce industry with a valuation of 30 billion US dollars. After Meituan Dianping officially submitted the prospectus to the Hong Kong Stock Exchange on June 25 this year, its valuation was as high as 60 billion US dollars. Meituan Dianping has built a one-stop comprehensive life service platform to connect merchants and consumers, creating a "merchant + service + consumer" ecological closed loop. Its business coverage is beyond the reach of other competitors. According to Meituan Dianping’s prospectus, food delivery, in-store catering, and hotel tourism are the company’s main businesses, contributing more than 90% of its revenue and gross profit. At the same time, Meituan Dianping has launched new businesses such as fresh food, online car-hailing, and merchant services this year, continuously improving the local service system and building ecological barriers.

From a financial point of view, Meituan comments on the one hand, the rapid expansion of revenue, benefiting from the number of users, transaction frequency, flow rate, as well as new business development, brand influence and other factors, in 2017 the company’s gross merchandise volume and operating income reached 357 billion yuan and 33.93 billion yuan, revenue growth rate of 161.2% exceeded the gross merchandise volume growth rate of 51.0%. On the other hand, Meituan losses continue to narrow. According to the prospectus, from 2015 – 5.91 billion yuan narrowed to 2016 – 5.35 billion yuan, 2017 further narrowed to – 2.85 billion yuan, loss halved within 3 years. It is worth mentioning here that, like companies such as Xiaomi and Meitu listed in Hong Kong before, Meituan also has "non-operating losses" due to the increase in the fair value of "convertible redeemable preference shares" issued to shareholders in past financing. Therefore, after excluding the special accounting treatment related to the above, the "adjusted net loss" is more valuable.

Close combat, local service will eventually die?

Ali has been punching frequently since its acquisition of Ele.me, and it has accelerated its action after Meituan Dianping submitted its prospectus. Although Meituan Dianping stands behind the major shareholder Tencent, Tencent is more like an investor than a controller, and there is no deep cooperation or connection between the companies it invests in. Therefore, the current competition landscape is Meituan’s ecological closed-loop against the deep integration of Ali + Ele.me. The two sides have gone head-to-head in various fields, Meituan takeaway and Ele.me in the field of catering takeaway, Dianping and word-of-mouth in life information, in-store catering, and baby elephant fresh and Hema Fresh in fresh new retail. Through the timeline of the expansion of the local service business of both parties, it is not difficult to see that many of the new businesses are still small in size, and many of the cooperation and opening up have just begun, and the market share will still change.

The author of this article: Liu Yihe (intern)

I still remember that Avita achieved a new delivery record of 6,106 units in December 2023, breaking the previous delivery record. A month later, Avita ushered in a "good start" in 2024, with deliveries reaching 7,059 units in January, once again breaking the delivery result in December, which is amazing.

Specifically, in January 2024, Avita 11 delivered 2,038 units, Avita 12 delivered 5,021 units, and is in the process of continuous climbing. However, compared with the huge sales of Avita 12, the current delivery volume does not seem to meet the expectations of users. In response to this problem, Avita held a "meeting this moment" user meeting in celebration, saying that Avita 12 will deliver 8,000 units in March, with the fastest speed and the best quality, to repay the trust and love of users.

Avita’s approach of taking the initiative to explain the situation and expressing its position to users is really very popular. You know, Avita, as a future intelligent luxury brand born out of the industry-leading intelligent electric vehicle technology platform CHN, brings together the top advantages of Changan Automobile, Huawei, and Ningde Times three industry giants in their respective fields. Its Avita 11 and Avita 12 models have a good performance of intelligent strength. Judging from Avita’s attitude towards users, there is no lack of humanization and warmth, and it lives up to the love of users.

Looking at the entire smart car market, Avita’s overall strength can rank among the top. Specifically, Avita’s dual flagship models are fully equipped/iteratively upgraded with Hongmeng cockpit and Huawei’s high-end intelligent driving system HUAWEI ADS 2.0, bringing users a far-ahead intelligent experience. With the blessing of the three lidars standard in the whole series, Avita’s flagship models have the industry’s top-class accurate perception ability, and with Huawei’s high-end intelligent driving system ADS 2.0, the intelligent driving ability is excellent.

According to the official data of Avita’s smart driving, the accumulated mileage of Avita’s smart driving is 35 million kilometers, accounting for 23% of the total mileage, and the accumulated call of smart parking assistance is 3.70 million times. Such data shows that Avita’s smart driving function has been fully trusted by users and used frequently. Moreover, Avita’s efficient "evolution" ability has always been praised by users, which can bring users a "frequently used and new" car experience.

For example, on January 31st, Avita Technology officially announced that it will start pushing OTA upgrades to all Avita users from now on. Among them, Avita 12 ushered in the first major version of OTA upgrade, and Avita 11 was updated again with continuous OTA, with a total of 30 + feature updates. Through this OTA upgrade, we have reason to believe that Avita will continue to adhere to longevity, accelerate the delivery process, and continue to improve its own strength and intelligence.

Special Topic: June 26 International Day Against Drugs

International movie star Jackie Chan today became China’s anti-drug propaganda image ambassador, talking about the star’s drug-related heart is very painful

　　On June 26, the International Anti-Drug Day, the National Narcotics Control Commission held a ceremony to hire international movie star Jackie Chan as China’s anti-drug propaganda ambassador.

　　Yang Fengrui, executive deputy director of the Office of the National Narcotics Control Commission and director of the Narcotics Control Bureau of the Ministry of Public Security, presented Jackie Chan with a letter of appointment and wore a ribbon. He hoped that Jackie Chan would actively exert his strong influence as a social celebrity, continue to care for and support the cause of drug control, and guide the public, especially young people, to resist drug abuse. International movie star Jackie Chan said that he would do his best to make more contributions to anti-drug publicity and education.

　　Jackie Chan became an ambassador for China’s anti-drug propaganda image. For the first time, he appeared in Studio 12 of CCTV’s Social and Law Channel. In a special program on the June 26 International Anti-Drug Day covered by the rule of law in China, he revealed his heart. The following is the program transcript:

　　Jackie Chan, China’s anti-drug propaganda ambassador: They are also patients

　　Host: Jackie Chan came to our studio today because he just received an appointment letter from China’s anti-drug propaganda ambassador in the morning. This appointment letter should be said to be quite precious. I think you have many ambassadorial titles. What is the difference between this ambassador and others?

　　Jackie Chan, China’s anti-drug propaganda ambassador: Although I have a lot of ambassadors on my back, in fact, you don’t give me any ambassadorship, and I do the same job. Now give me this title to see you alone, I can’t do things, I really can’t do things, I rely on some officials below, some police officers, and the public to do it together, to report drug traffickers and help those who take drugs, because they are also patients.

　　Three years after the start of the People’s War on Drugs, the proportion of young people infected with drugs has been greatly reduced

　　Host: Well said, patient, this is a change in perspective and concept for the overall social cognition. Director Yang Fengrui, you awarded the letter of appointment this morning. Why did you choose Jackie Chan as the anti-drug image publicity ambassador?

　　Yang Fengrui, executive deputy director of the National Drug Control Commission and director of the Narcotics Control Bureau of the Ministry of Public Security: Now the drug problem is relatively harmful, and the country is deploying the whole country to launch a war on drugs, which requires the extensive participation of the whole society. So it is very necessary for public figures and some celebrities to come out to participate in the public welfare cause of drug control and offer a love, so our National Drug Control Commission has specially selected some celebrities to be image ambassadors for drug control publicity

　　Host: Just now I noticed that Bureau Yang mentioned a term called people’s war, which can be said to be a very strict and demanding attitude of the Chinese government towards drug control. Do you have any specific goals and arrangements for the next step to continue to deepen this people’s war?

　　Yang Fengrui, Executive Deputy Director of the National Drug Control Commission and Director of the Narcotics Control Bureau of the Ministry of Public Security: The people’s war on drugs has been going on for three years. In 2004, General Secretary Hu Jintao instructed that we should attach great importance to the harm of drugs and organize a people’s war on drug control and AIDS prevention to solve the drug problem. In this way, the Party Central Committee and the State Council have made arrangements to launch a people’s war on drugs across the country. After three years of efforts, we have achieved remarkable results in terms of prevention and education, drug rehabilitation, combating drug crimes, management of drug-producing substances, and international drug control cooperation. Now we are facing the drug problem, which is still not optimistic. There are five aspects that are relatively prominent. First, the problem of overseas drug inflow is still a very prominent problem. Second, the problem of making and selling methamphetamine and ecstasy pills in some areas of China Third, it is difficult to consolidate the withdrawal of traditional drugs from heroin. Fourth, the spread and development of new drugs has brought us some new problems. Fifth, chemicals, the rationing of raw materials for drug production, are still very prominent in the illegal flow.

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