The China-Japan-Korea joint copyright publicity campaign launched ＂the Monkey King＂, ＂Conan＂ and ＂Mahle Le＂ to speak for copyright protection.

Xinhua News Agency, Beijing, April 23rd (Shi Jingnan, Ruta) A joint copyright publicity campaign among China, Japan and South Korea was launched in Beijing on April 23rd. The activity was jointly carried out by the National Copyright Administration of China, the Japanese Culture Department and the Korean Ministry of Culture, Sports and Tourism. The famous cartoon images of the three countries, the Monkey King, Conan and Lele, joined hands to speak for copyright protection.

The relevant person in charge of the National Copyright Administration said that since the reform and opening up 40 years ago, China’s copyright industry has made remarkable achievements, and the report of the 19th National Congress of the Communist Party of China specifically put forward "advocating innovative culture and strengthening the creation, protection and application of intellectual property rights". "Copyright" has been widely known since it was unknown 40 years ago. It is the embodiment of the rapid development of copyright and the rich and colorful cultural life of the people. It is also the result of the government’s great attention and unremitting efforts to raise public awareness of copyright.

The China-Japan-Korea joint copyright publicity campaign adopted three internationally known and popular cartoon images, namely "the Monkey King" in the Chinese cartoon "Making a scene in Heaven", "Conan" in the Japanese cartoon "Detective Conan" and "Lele" in the Korean cartoon "Little Penguin", and was designed and produced by China, Japan and South Korea to be lively and interesting. It is hoped that in this way, the concept of "protecting copyright and prospering creation" will be implanted in the hearts of the people, and copyright protection in the Internet field will be further strengthened, so as to enhance the public’s awareness of copyright protection, especially among young people. This is an innovative practice of China, Japan and South Korea to strengthen copyright publicity through international cooperation.

It is reported that posters and videos of publicity activities will be further promoted in the near future through online channels such as official website, WeChat and Weibo in Chinese and English, and offline channels such as newspapers and television.