上海花千坊爱上海-上海后花园论坛-夜上海龙凤419论坛

Transfer from: Economic Information Daily

　editorial comment/note

　　middleIn this magnificent round of "going out to sea", major car companies have chosen different "going out to sea" paths, and all links from products, technology to value chain have begun to build brand advantages of the whole overseas industrial chain. This diversified and differentiated "going out to sea" path, which is different from the single "going out" in the past, shows the overall rise of new energy vehicles in China.

　　China’s new energy vehicles with first-Mover advantage and technology accumulation are welcomed, not only because these products and technologies meet the local market demand, but more importantly, they promote the local popularization and industrial development of new energy vehicles and promote the global green and low-carbon transformation.

　　China car companies "get together" in the Thai market

　　Reporter Wang Teng reports from Bangkok.

　　On the streets of Thailand in 2023, the returning tourists from China and the new energy vehicles from China, which make headlines frequently, are the most topical China elements. Whether it’s Euler’s good cat in the Grand Palace with the same frame, or Haval, the Great Wall at the APEC venue, or it’s queued up overnight to buy it.ATTO3 has given Thai consumers who once "closed their eyes and bought Toyota" in the era of fuel vehicles new choices and expectations.

　　China car companies flood into Thailand market.

　　"China automakers have shown great interest in Thailand and are’ running’ into the new energy vehicle market in Thailand." Kaivalin, deputy general manager of Thailand Kaitai Research Center, said that the market share of Chinese pure electric vehicles is expected to increase from 78% in 2022 to 85% in 2023.

　　In recent years, in addition to SAIC MG, which has been deeply involved in the Thai automobile market for 10 years,China car companies such as BYD and Nezha also went to Thailand to explore the market. According to the Thai Investment Promotion Committee (BOI),It will invest 9.8 billion baht (about 2 billion yuan) to build a new energy automobile factory in Thailand, becoming the next player for China automobile enterprises to invest in Thailand.

　　Behind the acceleration of China’s new energy vehicle enterprises into Thailand, it mainly comes from three important factors: local electric vehicle support policies, industrial factors, historical accumulation and geographical layout.

　　According to the development goal of electric vehicles set by Thailand, electric vehicles will account for 30% of its total automobile production by 2030. To this end, the Thai government has implemented an electric vehicle subsidy plan and preferential tax measures. At present, Thailand has reduced the consumption tax rate of pure electric vehicles from 8% to 2%, and provided subsidies ranging from 70,000 to 150,000 baht according to the types and models of electric vehicles. At the same time, the Thai government has also reduced the road tax and import tariff on electric vehicles to speed up the promotion and popularization of electric vehicles.

　　Since 1990s, Thailand has established the development model of export-oriented automobile industry. According to Zhang zhen, head of Great Wall Motor’s ASEAN regional brand, after years of development, Thailand has become one of the largest automobile markets in Southeast Asia and has a relatively complete automobile industry chain.

　　In addition, Thailand is located in the main road of global shipping, and automobile exports can reach various foreign markets through efficient and convenient sea transportation. Zhang zhen said: "The cars produced by Great Wall Thailand factory now serve the whole ASEAN market, and the factory will become the global passenger car manufacturing base of Great Wall in the future. At present, we have tried to export cars to South Africa, Mauritius and other countries."

　　According to the data of Thailand Automobile Association, the sales volume of pure electric vehicles in Thailand reached 13,454 in 2022, a year-on-year increase of 588.5%. The Kaitai Research Center predicts that the sales of pure electric vehicles in Thailand will hit the 50,000 mark this year.

　　Industrial chain and technology have obvious advantages.

　　In the booming electric vehicle market in Thailand, China car companies have chosen different "rooting" paths. According to BYD, BYD chose to jointly develop the local market with Thai car dealer RêVER Automotive to adapt to consumers’ habits and integrate into the local market more quickly. Great Wall Motor, on the other hand, prefers to fight alone and promote the localization of enterprises in a slow and steady way.

　　No matter what kind of "start-up" is adopted, China car companies have achieved good results in the Thai market. According to the statistics of Great Wall Motor, within 48 hours of the pre-sale of its Euler Good Cat model in Thailand, the order number exceeded 6,000; BYD introduced the first model ATTO3 in Thailand, and in the first four months of this year, it continued to "dominate" the sales champion of pure electric vehicles in Thailand, with a total of 7,285 vehicles.

　　A BYD spokesperson told reporters that China new energy vehicle enterprises have gradually established a technical "moat" after years of accumulation. For example, BYD has mastered the core technologies of the whole industrial chain of batteries, motors and electronic controls, while a series of technologies such as "Easy Sifang" and "Yunqi Intelligent Body Control System" launched one after another are subversive in the industry.

　　At the same time, BYD built its first overseas passenger car factory in Thailand in March this year. The factory is scheduled to be put into operation in 2024, with an annual production capacity of 150,000 new energy vehicles, which will help BYD to further release its production capacity on the basis of technological leadership and meet the consumption needs of Thailand and other ASEAN countries.

　　In Zhang zhen’s view, "new energy and intelligence" are the two advantages and labels of China automobile enterprises. "We not only have updated technology, but also provide a better application experience for Thai consumers." Zhang zhen said.

　　Great Wall Motor officially entered the Thai market in 2021. Before that, there were only a handful of new energy vehicles in the passenger car market in Thailand. "China car companies focus on new energy products in Thailand, which not only makes Thai consumers feel more economical, but also provides consumers with a more comfortable and intelligent driving environment." Zhang zhen said that before, many traditional fuel vehicles on the Thai market were not even equipped with vehicle networking, and intelligence was precisely the advantage of new energy vehicles in China.

　　"On our Haval model, you don’t even need to say turn on the air conditioner. Just complain that it is too hot, and the car will ask you’ Do you need to turn down the air conditioner?’ Zhang zhen said that not only in the aspect of speech semantic recognition, the "transparent service" launched by Great Wall Motor this year has also been favored by many consumers. When users maintain cars, they only need to click on the Great Wall App to see the live picture of the workshop and clearly understand the real-time situation of vehicle maintenance.

　　The competitiveness of China’s automobiles is not the same as in the past. Zhang zhen said that in the past, we always said that we would strive for overtaking in corners. Now, after years of development, China car companies have reached the turning point of real qualitative change, and this trend will become more and more obvious in the future.

　　Facing the future challenges, trying to make mistakes and moving forward.

　　The sales achievements of China’s new energy vehicles in Thailand are gratifying, but it is also a necessary storm for China car companies to "go out to sea" for the current and future challenges.

　　In Zhang zhen’s view, compared with car companies in Europe, America, Japan and South Korea, the globalization of new energy car companies in China is still in the learning stage. "How to integrate our products and brand concepts with local culture, and how to localize our talents, culture and supply chain is an important challenge for all China car companies that’ go out to sea’. We have no other shortcuts, only to keep trying and making mistakes."

　　A BYD spokesperson told reporters that in the passenger car market in Thailand, due to the low penetration rate of new energy vehicles and the weak construction of local power infrastructure, the acceptance of new energy vehicles by Thai consumers needs to be improved.

　　By the end of 2022, the number of electric vehicle charging piles in Thailand was only over 900, which were mainly distributed in Bangkok and the economically developed areas in central China. At the same time, the voltage instability in some areas also leads to the limited charging power and prolonged charging time of electric vehicles, which further restricts the car scene of electric vehicle owners.

　　However, the biggest challenge for China car companies in Thailand may mainly come from the competition brought by the western and Japanese and Korean car companies making efforts to manufacture electric vehicles and putting them into the Thai market one after another.

　　According to the analysis of Kaitai Research Center, as the pure electric vehicle market in Thailand is still in its infancy, the number of market participants will continue to increase, and the market is highly dynamic. Although Chinese pure electric vehicles occupy most of the market share at present, it will not be easy for China car companies to defend their titles when other car companies penetrate the pure electric vehicle market in Thailand in the future.

　　Both Tesla, which officially entered the Thai market last year, and Japanese car companies that have mastered the Thai automobile industry chain, dealer channels and upstream and downstream parts suppliers will test the leading edge of China car companies in the pure electric vehicle market in Thailand.

　　"In the past two years, our development in Thailand is more like a microcosm of the globalization of China automobile brands." Zhang zhen said that China car companies want to let foreign consumers know China brand, see China technology and experience China intelligence through different new energy positioning and differentiated marketing methods.

　　New energy vehicles in China sell well in Central Asia.

　　Reporter Zhang Jingpin Cai Guodong Lei Xiaoxiao Comprehensive Report

　　China’s new energy automobile industry has developed rapidly in recent years, gradually becoming a new business card made in China and recognized by overseas consumers.

　　Not long ago, the relevant person in charge of the Eurasian Department of the Ministry of Commerce said that in the first quarter of 2023, China exported 500 million US dollars of automobiles to Central Asian countries, up 121% year-on-year, especially China’s new energy vehicles, which were favored by Central Asian people.

　　Thanks to its superior geographical location and industrial chain development, Xi ‘an, Shaanxi Province, located in the west of China, has rapidly developed into a "rising star" on the new energy vehicle track in China in recent years.

　　According to the data, in 2022, the output of new energy vehicles in Xi ‘an reached 1,015,500, up 277.5% year-on-year, accounting for 14.1% of the national share, surpassing 990,000 in Shanghai and becoming the first city in China.

　　In order to meet the automobile export demand of Shaanxi local automobile enterprises, China Railway Xi ‘an Bureau Group Co., Ltd. and Xi ‘an Free Trade Port Construction and Operation Co., Ltd.,Xi ‘an Branch cooperated hand in hand, organized the formulation of special transportation scheme, and adopted the form of special train for commercial vehicles and railway transportation for export transportation.

　　The reporter learned from Xi ‘an Customs that from January to April 2023, the trade between Shaanxi and Central Asia continued to maintain rapid growth, with the import and export value reaching 1.05 billion yuan, up 78.4% over the same period of last year, of which the export of electric vehicles was 130 million yuan, up 125 times.

　　On April 26th, 2023, in Xi ‘an International Port Area, with the sirens blaring, the Xi ‘an-Central Asia special train of Chang ‘an, the 10th anniversary of the "Belt and Road" of China-Europe train, successfully started, carrying more than 260 BYD new energy vehicles made in Xi ‘an to Uzbekistan.

　　According to reports, as of May 16th, China Railway Xi ‘an Bureau Group Co., Ltd. has run 33 special trains for automobile export this year, with an average of 6 trains per month, which has achieved normal transportation, and consumers in Central Asia can buy new energy vehicles in China more quickly and conveniently.

　　Nowadays, walking on the streets of Tashkent, the capital of Uzbekistan, you can often see new energy buses and new energy vehicles made in China. Zafar Khalilov, a citizen of Tashkent, said that the new energy bus in China is of high quality, safe to drive and equipped with air conditioning and facilities for the disabled. "I prefer electric cars, no smell, more stable, faster and more comfortable."

　　According to the data of Uzbekistan’s National Statistical Committee, in the first quarter of this year, Uzbekistan imported 1,668 electric vehicles, an increase of 268% compared with the same period of last year, of which 1,444 electric vehicles were imported from China, accounting for 86.6% of the total imports.

　　Professor Tursunali Kuzyev of Uzbekistan University of Journalism and Mass Communication said that Uzbekistan is the most populous country in Central Asia. Strengthening cooperation with China’s new energy vehicle enterprises will help popularize and promote new energy vehicles, promote green and low-carbon transformation, and further promote the development of the new energy vehicle market in Central Asia.

　　Automobile industry is becoming an important field of cooperation between China and Central Asian countries. Not long ago, Yutong International, a subsidiary of Yutong Group, signed an agreement with Kasjehenna Company of Kazakhstan on "jointly establishing a Kazakhstan-China training center for technical and engineering personnel in the automobile industry", jointly developing talents in the automobile industry with partners in Kazakhstan, and strengthening cooperation and exchange of experience in developing the automobile industry in Kazakhstan.

　　The reporter learned that as early as 2020, 100 Yutong pure electric buses had been exported to Kazakhstan. Up to now, these pure electric buses with a mileage of over 200,000 kilometers have successfully completed the 320-kilometer extreme endurance challenge in the extremely cold environment of -27℃ in Kazakhstan.

　　The overseas person in charge said that Yutong’s development in Kazakhstan has achieved good social benefits thanks to the broad platform provided by the "Belt and Road Initiative". In the future, Yutong will continue to deepen the Kazakhstan market and make new contributions to building a green "Belt and Road".

　　Diversified ways of "going out to sea" for new energy vehicle enterprises

　　Reporter Lei Xiaoxiao reports from Xi ‘an

　　Since 2023, China’s new energy vehicle exports have performed brilliantly. According to data released by the General Administration of Customs of China recently, from January to April this year, the total export value of China was 7.67 trillion yuan, an increase of 10.6% over the same period last year. Among them, in the growth of automobile exports, the export of new energy vehicles has accounted for 31% of passenger car exports. Driven by the strength of new energy vehicles, in the first quarter of this year, China surpassed Japan to become the world’s largest automobile exporter.

　　While handing over eye-catching transcripts, new energy car companies are also accelerating their "going out to sea".

　　According to the relevant person in charge of BYD in Xi ‘an, in May 2021, BYD officially announced the plan of "Passenger Cars Going to Sea", taking Norway as the first pilot market to develop overseas passenger car business. After less than two years of development, BYD’s new energy passenger cars have entered the markets of Japan, Britain, Germany, Australia, Brazil and other countries, with footprints in 43 countries and regions around the world, and the cumulative export of new energy passenger cars has exceeded 60,000.

　　The acceleration of overseas expansion has further improved the performance of enterprises. In 2022, BYD achieved revenue of 434.06 billion yuan, a year-on-year increase of 96.2%. "From the first car to the 1 millionth car, we spent 13 years; From 1 million to 2 million vehicles, it only took us one year; From 2 million to 3 million, we only spent half a year. " The person in charge said.

　　With the acceleration of global distribution of China automobile enterprises, the way of "going out to sea" is becoming diversified, and all links from products, technology to value chain have certain brand competitiveness. With the technical "moat" established for many years, China automobile enterprises and their related enterprises have begun to build the whole overseas industrial chain.

　　With the acceleration of the export of new energy vehicles, since 2022,Power battery companies such as Yiwei Lithium Energy have also laid out new overseas projects, mostly in Europe and America, where the electric vehicle market is huge.

　　The bright performance of new energy vehicles overseas has also attracted great attention from overseas markets. German Mercator China Research Center (MERICS) previously released a report saying that in the field of new energy vehicles, the EU is rapidly becoming a net consumer made in China, which may subvert the automobile trade pattern between China and Europe.

　　Experts suggest that new energy vehicle companies can actively expand overseas investment and set up factories in Europe and America, which will directly boost local economic growth, solve local employment and build closer economic and trade relations.

[car home Changsha Preferential Promotion Channel] Recently, a large discount has been ushered in the Changsha market, with a maximum discount range of 60,000 yuan, making the lowest starting price of this car series only 181,900 yuan. Interested consumers can click "Check the car price" in the quotation form to get higher discount.

Faw-Volkswagen CC’s exterior design is exquisite and dynamic, and the front face adopts family-style design style, with chrome-plated air intake grille, which shows the perfect combination of luxury and sports. The body lines are smooth, and the low body posture makes it more noticeable on the road. The overall style tends to be fashionable and dynamic, giving people a strong visual impact.

FAW-Volkswagen CC has a body size of 4865*1870*1459mm and a wheelbase of 2841mm, which provides spacious and comfortable seating space for passengers in the car. The side lines of the car are smooth and dynamic, showing a unique sports style. Equipped with 18-inch wheels, the tyre size is 245/45 R18, and the same tyre size is adopted, which improves the handling stability and driving experience of the vehicle.

The interior design of FAW-Volkswagen CC adopts advanced and exquisite style, providing drivers and passengers with a comfortable and luxurious experience. The steering wheel of this car is made of genuine leather, with delicate hand feeling and manual adjustment function, which can meet the needs of drivers of different heights. The central control screen size is 9.2 inches, and the built-in voice recognition control system supports the control of multimedia system, navigation, telephone and air conditioning, which improves the intelligent level of the vehicle. The seat material is made of leather /Alcantara, which not only has the texture of leather, but also has the comfort of Alcantara, further enhancing the overall luxury. The main and auxiliary seats have various adjustment modes, including front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), and are equipped with heating function, which improves the riding comfort. The rear seats support proportional tilting, which is convenient for loading large items. In addition, the car is equipped with multiple USB and Type-C interfaces to facilitate passengers to charge electronic devices.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine, with a maximum power of 137kW(186 HP) and a maximum torque of 320 N m. With a 7-speed wet dual-clutch gearbox, it provides excellent acceleration performance and smooth driving experience.

Car home car owners’ evaluation of FAW-Volkswagen CC is quite pertinent: "The appearance is beautiful, handsome and unobtrusive, and the wide-body coupe shape that I liked before and the frameless door design CC are all available, and the power of the lines is particularly comfortable to look at, so I want to see more when locking the car. The power is great, on call, the chassis driving texture is also very good, and the sense of stability is very strong. " Obviously, FAW-Volkswagen CC not only meets the expectations of car owners for appearance and design, but also makes car owners appreciate its excellent power and driving experience.

1905 movie network news Starting from this week, "Life I yearn for" started a double broadcast mode once a week, which doubled the surprise and attracted countless fans to wait. In the eleventh issue released this Saturday, Bo Huang and himself starred in the film for the first time — — Yu Hewei and Wang Xun came to visit together, adding a "sweet burden" to the mushroom house that has been saturated with reception. At the same time, the reunion of the three people has brought infinite expectations to everyone.

"Bad Millet" Bo Huang and the Extreme Men’s Gang bombed the mushroom house, and Huang Lei He Jiong was fooled.

"The Life I yearn for" is a documentary program of life service, which inherits the earnest expectation of the first season. In addition to the more challenging rules of the game in the second season, its unique way of joining guests and friends makes the guest status of each issue a hot topic for the audience. As early as the third issue of Extreme Challenge, Huang Lei revealed that "Double Yellow" was about to be combined in "The Life I yearn for", and the frequent interaction between official and blog ignited the enthusiasm of fans. Bo Huang, as the resident MC of two programs, is not only the IQ of Extreme Challenge, but also the cooking skill of Life I yearn for. The ordering and cooking of each episode are the most important parts of the program, which not only tests the cooking skill, but also tests the ability of He Huang to recognize people in the entertainment circle.

This time, however, they met Bo Huang, the "bad corn". He and Yu Hewei and Wang Xun not only ordered a seafood dinner, but also joined Sun Honglei, Show Lo and LAY, who were not involved in the program, to call the mushroom house to order by bombing, and invited the passers-by grandmother to cooperate with their own scripts, scaring "He Huang" and wondering how many guests were coming. The three people still pretended not to know after they arrived at the mushroom house, and they led a good play in a muffled voice.

Bo Huang, Yu Hewei, Wang Xun grabbed the job and made a joke. He Jiong Dahua gave another concert and everyone was in harmony.

Although He Jiong and Huang Lei were badly punished, Bo Huang and his party still inherited the fine tradition of the mushroom house and took the initiative to shoulder the heavy responsibility of work. From the preview, we can vaguely see that the "Yellow Kitchen" has changed people. Just look at Bo Huang’s posture of holding chopsticks in one hand and holding a basin in the other. This dinner is still very exciting. A group of people were wearing ripped jeans, and Yu Hewei, who was in a mushroom house, was busy with his hands. Wang Xun also took the initiative to ask "Is there any work" from time to time, and insisted on grabbing work from Bo Huang. He Jiong was all amused, saying that "I have never seen anyone who can’t work".

Dahua confided his secret love to Yu Hewei, Bo Huang warmly comforted "this is the love of young people", and the mushroom house collectively recalled the love of youth, and the concert kicked off again. Surprisingly, Wang Xun also showed his skill, playing the violin and playing Faye Wong’s "I Do" with Henry Lau, and He Jiong also adapted the lyrics from time to time. The three leading actors did not forget the fancy propaganda film in the program, and danced the movie song "The Best Stage" together. Everyone danced outside the mushroom house, which made the atmosphere more lively and warm, and made the audience look forward to the official broadcast of the program.

1905 movie network news Directed and written by Run Nian Dong, starring Bo Huang, Wang Luodan, Tan Zhuo, Ke Bai, Huang Lu, Song Chunli and Vicky Chen, starring Ding Xihe, Li Jiaqi and Lu Xingchen, starring Jiao Junyan, Li Qian, Li Dan and Wang Juyou, and featuring Huang Jue and Ding Guanzhong, a realistic love topic blockbuster is being shown in the country. After passing through Guangzhou, Chongqing, Chengdu and other cities, on December 15th, the film director Run Nian Dong, starring Tan Zhuo and Huang Lu, came to Nanjing for the last stop of road show. The main creators came to many local cinemas and interacted with more than a thousand fans. Many viewers were moved by the love stories of this group of lovers in the film.

　

The man who was taken away by the light was named "the most daring love movie"　

The national roadshow of "The Man Caught by Light" gained a lot of praise, and the film was praised countless times with the touching emotion of "When did the rest of us stop loving each other" and the new type of Chinese realistic topic movies. In the post-screening exchange activities at the Nanjing Station where the roadshow ended, the audience even boldly asked questions about the plot and love concept in the film: "Director, I think you dare to shoot too much. This is a love movie for adults. The movie" The Man Caught by Light "can be said to have opened a new door to my love world! Then I especially want to ask the director whether Brother Chopsticks likes Qinshan or not. "In the face of the audience’s sharp questions, Director Run Nian Dong also explained:" Your (problem) is really difficult for me, but I don’t think we should entangle these formal problems. Qinshan is the most important person in your heart. This person disappeared after this light storm. Of course, you will try your best to find yourself in the process of finding it. "

　　　A female audience told her feelings about watching movies emotionally. She said that in the movie, this group of people who were left behind by the light represented those who were left behind by love, and she was such a girl who was abandoned by love in her life: "There were several scenes in the movie that made me cry several times, and this group of people who were left behind by love experienced anxiety and wandering after the light, which made me very distressed." In this regard, Huang Lu said: "In fact, I think love needs courage. No matter what stage you are in love, you must be persistent in love, just like He Xiaofen in the movie." And Tan Zhuo also shared his love view: "I believe in the saying’ I know what I can do, but I can live with it’. With or without this light, I will still choose to persevere. Love is a kind of faith. "

　

The truth of love is also the truth of life.　

The national roadshow "The Man Caught by Light" started from Guangzhou Station on December 10th and ended at Nanjing Station. It took five days, walked through six cities and shared the proverbs about love with countless audiences. Among the numerous comments, the most common words are "the love story in the movie makes people think deeply", "all the actors are acting online" and "the Chinese realistic love movie that has never been seen before". In the film, a mysterious "white light" suddenly enveloped the city, and all the people who loved each other were taken away, while those who were left behind needed to face the test of love. This story made many viewers say that the film was mapped to their own lives: "This film captures the love voices of adults. In reality, whose love is not riddled with holes? But it is these’ sores’ and’ holes’ that make up our lives! " Some fans even said that they found the courage to love again after watching it: "This movie gave us an opportunity to face ourselves, life and the world. I saw the courage of each character in the movie. Thank you for making me believe in love again." Perhaps as director Run Nian Dong said, "This light is life. We can’t choose life, but we can choose how to love and live. Although the movie is over, the emotional energy it brings to you will always accompany you. "

The film "The Man Caught by Light" focuses on the emotional life of contemporary people, portrays scenes of love stories with a strong flavor of life through the lens, exposes the cruel reality in love, reaches people’s hearts and gains unanimous praise from the audience. At the same time, the film has also received numerous praises in the industry. "Compared with previous love movies, The Man Caught by Light reveals a unique ferocity, which can be said to redefine Chinese realistic love movies." The famous director Cao Baoping said: "A good movie needs everyone’s support. Director Run Nian Dong is so courageous. This movie has a wide and deep discussion dimension, which hurts people, but it can give everyone the power of love, which is very rare in today’s China movie market."

Who says power is the only criterion for choosing a car? In fact, the quality of a car should be judged by its comprehensive performance. Today we are going to talk about a gasoline +48V light mixing system car. As for the outstanding performance of the car, please read it together.

Let’s take a look at the appearance of Cadillac XT4. The front face of Cadillac XT4 is very domineering, and the air intake grille adopts a three-position shape, which looks more elegant. Coupled with sharp headlights, it is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the car side, the car body size is 4602MM*1881MM*1638MM, the car uses domineering lines, the car side looks very simple and fashionable, with large-sized thick-walled tires, smooth lines running through the whole car side. Looking back, the overall shape of the rear of the car echoes the front face, and the taillights present a fashionable and simple design style. Together with the two exhaust pipes on both sides, the whole looks very avant-garde.

Coming into the car, the interior of Cadillac XT4 looks very soft and meets the aesthetic standards of young people. The steering wheel design of this car is very hard-core, made of genuine leather and fashionable. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks very soft. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and the display effect is excellent. The car uses leather seats, the seats are wrapped in place, the materials are exquisite and the ride is comfortable.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations, and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

The Cadillac XT4 introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. As long as you like it, go ahead and buy it.

When middle-aged people choose a car, they will care about whether a model is mature enough, its appearance should be atmospheric enough, its interior should be exquisite enough, and it should be comfortable enough to drive, whether it is for business or home. What I want to introduce to you today is. Come and see it quickly.

Let’s take a look at the appearance of Regal first. The front shape of Regal looks sharp, and with the flying wing air intake grille, it looks very individual. Coupled with the soft headlights, it has a great visual impact. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4913 mm * 1863 mm * 1462 mm. The car adopts elegant lines, and the car side looks very beautiful. With large-sized thick-walled tires, smooth lines run through the whole car side. Looking back, the rear of the car looks lovely, the taillight style is exquisite, and with the unique exhaust pipe, the shape is simple.

Coming to the Regal car, the interior looks very simple and gives people a very elegant feeling. The overall shape of the three-spoke steering wheel of the car is very good, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, and its practicality and face value are not bad. From the central control point of view, the 8-inch central control panel is used for decoration, which makes the interior style impressive and the overall design of the central control is remarkable. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and looks strong in technology. The car uses a leather/suede mix seat, and the seat wrapping is in place, which is basically enough for daily use.

Regal matches the automatic manual transmission (AT) gearbox, with an acceleration time of 7.1s per 100 kilometers, which has good power performance and is completely OK for daily use.

The car is equipped with car networking, driving mode selection, remote control key, interior atmosphere light, engine start and stop, etc. The configuration performance is quite good, bringing drivers and passengers a comfortable car experience.

After reading the above description, Xiaobian will make a summary. The Regal introduced today is not only eye-catching in space, but also has a mainstream configuration, and there is nothing to be picky about driving experience and space experience.

In the entertainment circle of China, Bao Beier has always been a controversial figure. His simple appearance and strong sense of humor make people give him different comments. In a recent interview, Bao Beier was very frank in the face of the ridicule of "many bad movies", saying that he didn’t care about the negative views of the outside world, but enjoyed it. His optimistic attitude caused the audience to think deeply.

1. Mental journey as an actor

In this interview, Bao Beier told everyone simply and clearly: "If there is nothing else to find me, I can play!" This sentence not only caused a burst of laughter at the scene, but also made people see his true mentality when he faced career choices as an actor. In his soliloquy communication, he revealed that although he is in a highly competitive entertainment circle, he still maintains a heart that loves performing arts.

2. Choice and helplessness in career

The host on the stage put forward mercilessly: "Everyone said that all the films you received were bad. What effect does this have on you?" Bao Beier didn’t show any negative emotions, but replied in a relaxed and humorous tone: "I am very happy to be filming with me. Do I still choose?" He is deeply aware that choosing a script is not an opportunity for everyone, which also makes his attitude particularly sincere.

In the industry, actors are like gambling. Some people are lucky and get big productions. Others, like Bao Beier, can only struggle to survive in "bad movies". Bao Beier said, "It seems to me that he is always partial to others. You know this line, many times I rely on luck to work hard. "

3. The power of true love and persistence

The reporter continued to ask: "Do you think you can find your own works if you love acting?" Bao Beier said without hesitation: "Sometimes I also think about why some actors are particularly eye-catching, but I … There may be many people expecting Bao Beier to have more wonderful works, but my small roles and scripts are really part of my career."

These words tell his true feelings and can’t help but make people feel. In the entertainment industry, expensive "big production" is often regarded as a sign of success, but Bao Beier seems to care more about the happiness of participating in it.

4. Prospects for the future

When talking about the future, Bao Beier’s eyes flashed with firmness and hope. He said: "If I have the opportunity to play the role I want to play, I will certainly look forward to it. But now, for me, a good movie or a good script is hard to come by. I will cherish every opportunity to show myself in front of the camera. " This passage is full of strong professional enthusiasm and once again makes people admire him.

5. Go ahead in the challenge

In the end, the host teased whether Bao Beier was considering transformation, but Bao Beier responded easily: "Transformation? I think it is better to continue acting. After all, this job makes me happy. " In his view, no matter what the external evaluation is, he always has a passion and is willing to pass this enthusiasm on to more people.

6. The true self and the audience’s sustenance

Through this interview, the audience not only saw a humorous Bao Beier, but also learned more about his helplessness and persistence as an actor. In this ever-changing entertainment circle, loving acting is a kind of happiness, and Bao Beier is the practitioner of this happiness. For fans, perhaps what they are looking forward to is his continuous exploration and progress on the actor’s road, and there will be more surprising works in the future. Maybe the next midsummer night, I will see Bao Beier blooming on the screen again.

7. Conclusion: The resonance of love and understanding

This interview brought us not only the reflection of the industry behind the "bad film", but also the recognition and encouragement for everyone who worked hard. Bao Beier’s story tells us that no matter what kind of judgment you encounter, as long as you persist in loving your career, it is the greatest affirmation of yourself. For the audience, how to treat the actor’s career choice and the phenomenon of "bad movies", and whether it can resonate with Bao Beier?

In the fireworks-like screen life, I look forward to everyone who sticks to their dreams, and they will shine brightly every day. Let’s share our views on Bao Beier in the comments section and discuss how much autonomy actors should have in choosing their works. Every voice is very important. I look forward to seeing your stories!

Editor in charge:

Special feature of 1905 film network Fifteen years ago, Andy Lau launched the "Asian Rising Star Director Program", which helped Ning Hao, the new director of that year, complete it. The movie was a box office hit and Ning Hao quickly became famous.

Fifteen years later, Ning Hao launched the "Bad Monkey 72 Change Plan", which fostered a number of potential new directors such as Muye Wen and Luyang.

A new project "Little Bastard" produced by Ning Hao was selected for the 33rd China Golden Rooster Awards Golden Rooster Film Venture Capital Conference. At the scene of the ultimate roadshow, director Difei Zhou was under the stage facing the chief judge Andy Lau.

This scene, quite a China film generation to help inherit the meaning.

Andy Lau, Huang Jianxin and Xú Zhēng are the main judges of the Venture Capital Conference.

The venture capital unit of Shanghai International Film Festival has gone through fourteen years, the project venture capital of Beijing International Film Festival has gone through nine years, and the Golden Rooster Film Venture Capital Conference has just entered its second year.

What this authoritative and young film venture capital has shown this year, and what are the characteristics of the shortlisted projects will be the driving force to guide the future development direction of China films.

01

This year’s Golden Rooster Film Venture Capital Conference received a total of 1021 projects that met the registration requirements. According to reports, among the types of registered projects, drama accounts for the largest proportion, followed by comedy, suspense, love and science fiction.

At the final road show on November 26th, 30 projects were shortlisted and 16 were put on stage.

Exhibition of some finalists in venture capital conference

The director and producer of each project will introduce the project to the jury under the stage within 10 minutes. They will face the jury composed of Huang Jianxin, Andy Lau and Xú Zhēng, 22 domestic first-class producers, and the jury composed of investors’ alliance.

Directors, actors, producers and investors are all in place, and each project has to face questions, comments and suggestions from different angles such as stories, types, themes, expressions, actors, budgets and distribution.

After the roadshow, they will also get an appointment with their partners on the 27th and 28th for one-on-one negotiation.

Qiao Sixue, director of Umbilical Cord, has not participated in this kind of venture capital for the FIRST time. She walked through the FIRST Youth Film Festival and Beijing International Film Festival with this project. The reason why she came to the Golden Rooster Film Venture Capital Conference again, she pointed out a very important point:

"The huge jury has never been experienced before. There are judges from different professions in the industry in the whole jury, which makes the selection of venture capital projects more three-dimensional. It is very important to hear the opinions of these predecessors. Their questions and suggestions are more on the point, which reminds us of our preparation and shooting. "

Qiao Sixue appeared at Venture Capital with Umbilical Cord.

Many of the 30 projects shortlisted for the ultimate roadshow, like "Umbilical Cord", have experienced several film festivals and ventures before.

Umbilical Cord won the "Special Award" in this year’s venture capital in Beijing International Film Festival. Entering the Mountain, Oh, another dish, Fog in the South, Winter Ranch, A thief died are also shortlisted and won awards. Good wishes on earth and I looked up and found two identical clouds also won awards in the venture capital of Pingyao Film Festival not long ago.

Umbilical Cord was recommended by the Jury of Golden Rooster Venture Capital in 2020.

The purpose of their coming to Jinji Venture Capital is not only to listen to the opinions of more professionals in the industry, but also to have different venture capital goals, including finding financing, production and distribution, producer, actor, international publicity agency, film excerpts and increasing exposure and popularity.

Judging from the evaluation opinions on the road show site, some projects need to make major subversive changes in the script story, and some projects are mature enough to wait for the opportunity to start shooting.

Xú Zhēng comments on venture capital projects.

In any case, participating in venture capital may not make a film immediately, but not participating means losing a chance to make it.

02

"Ning Hao took me to see Andy Lau before. It is the second time he has heard this story."

Andy Lau comments on venture capital projects.

After the roadshow, Difei Zhou, the director of Little Bastard, told us that the project had been prepared for four years and decided to participate in venture capital because it had been carried out to "the level of meeting people".

The jury of producers participated in the initial evaluation, re-evaluation and final evaluation to protect the newcomers. Difei Zhou said frankly: "In the re-evaluation stage, the judges attacked us violently and raised many sharp questions. Today, everyone’s opinions are blocked in their mouths."

Difei Zhou appeared in venture capital with "Little Bastard"

Little Bastard is a typical warm comedy, which tells the story of an actress who went to France to attend the funeral after her husband died in a car accident, and unexpectedly found that her husband and lover had a mixed-race boy. In order to find the grandfather of the illegitimate child, the two started a journey of growing up across Europe with laughter and tears.

Produced by Bad Monkey Film, supervised by Ning Hao, and produced by Italian national treasure actress Maria Guxinata, Little Bastard has good resource strength and is a project favored by many employers.

Huang Jianxin asked why he came to venture capital.

Difei Zhou said with a smile: "Money can’t be earned by one family". He still hopes to find more like-minded partners and push his works to a broader market in the future.

Huang Jianxin comments on venture capital projects.

Like Little Bastard, there are 30 finalists and many well-known filmmakers as producers.

The Umbilical Cord directed by Qiao Sixue was produced by Bad Rabbit Film in Yao Chen, with Yao Chen as the producer, Lu Chuan as the producer of Our Secret directed by Du Huijun, Yim Ho as the producer of Yan Yizhi’s I Looked Up and Found Two Same Clouds, and Weng Ziguang as the producer of Zhang Lu’s Just Coming Here.

Of course, the name of the producer cannot be equivalent to the quality of the film itself. The most important thing is to compete for film creation and content is king.

03

There is another interesting phenomenon worth observing at the scene of the ultimate roadshow. female directors’s projects are generally affirmed by the judges under the stage.

"Don’t worry, I support it." Andy Lau admitted that he liked Umbilical Cord, a film about mother and child’s affection for ethnic minorities, which was well received at the venture capital roadshow in Beijing International Film Festival. At that time, Yongmei, the judge, bluntly wanted to play one of the roles.

The original name of "Umbilical Cord" is Roaming in the Blue Grassland. Director Qiao Sixue told us that the Golden Rooster Film Venture Capital Conference is the last stop for this film to participate in venture capital. The film will be launched in April next year, and then it will enter the preparatory stage.

Wang Lina, the film director, brought her second feature film, Village Music, which was also produced by Bad Rabbit Film. This project had previously won the Venture Capital Award of the Silk Road International Film Festival.

Wang Lina brought a long shot sample, which she described as a musical video poem. Huang Jianxin expressed his confidence in this film: "This is the director’s spiritual story, and it is clearly defined as an art film. I think this play is ok."

Wang Lina brought "Village Music" to venture capital.

Producer judge Liang Jing reviewed Song Liying’s "Good Wish on Earth" when he was in Pingyao Venture Capital. This project will tell the love and entanglement between a mother and daughter in four seasons and three places. Liang Jing said that it would be a good movie to cry. Xú Zhēng thinks this theme is very good, which is contemporary, literary and artistic. We should dig deeper into the details of the script. You can make a better temperament.

Producer Fu Jia brought the new director Liu Siyi’s project "Love History of Three Nobles". The story is about three strange curses, three romantic and absurd loves, and tells a man’s fairy tale journey of pursuing true love.

The film was shot in Xiamen. This work can be likened to a rare fairy tale fantasy film in China. Andy Lau’s evaluation is complete in all aspects. I hope the film will reverberate and stimulate the current market after completion.

The Love History of Sangui won the "type optimization" winning project at the venture capital conference.

These female directors projects are different from other male directors in the perspective of themes and the way of telling stories, with delicate and sensitive emotional expressions, and some are mysterious and romantic.

At the promotion ceremony on the evening of 27th, directors Wang Lina, Song Liying and Liu Siyi all won the most potential director award, while Umbilical Cord and Good Will on Earth were recommended by the jury, and Village Music won the top prize.

"Village Music" won the biggest prize, and the winning project of the jury.

Andy Lau and Xú Zhēng both shouted at the awards ceremony: "China male director is going to refuel!" Huang Jianxin sighed: "I’m impressed! I can only pay tribute to female directors on behalf of the male director! "

Female creators have become a rising force in venture capital projects and film creation. They are more respected by the industry, have more freedom of expression and have more and more opportunities.

"For all young creators, it is still important to do a good story. Whether it is male or female, gender is not the main reason." After watching all the road shows, Wang Yunzhi, the producer of Bad Monkey Film, believes that everything still needs to return to whether the work itself is enough to attract the audience.

The main visual theme of the poster of this year’s Golden Rooster Film Venture Capital Conference is "Gravitation", which means that the Golden Rooster Film Venture Capital Conference will attract the attention of countless creators and investors, and let every filmmaker’s dream blossom through the attraction rules of "creation" and "investment".

Poster of this Golden Rooster Film Venture Capital Conference

The slogan of Golden Rooster Venture Capital is "Discover the future of the film", which is the ultimate goal of every creator who comes to Golden Rooster Venture Capital.

　　Zhongxin Jingwei Client May 11th (Luo Di Yan Shuxin) Recently, a new regulation in Xiangzhou District of Zhuhai City caught fire, and countless netizens scrambled to transfer it to a circle of friends, just needing to manually lead Aite himself. What happened? Read the following quickly.

　　"After work, WeChat group is forbidden to send work messages" screen.

　　On April 28th, Xiangzhou District, Zhuhai City, Guangdong Province officially issued "Measures for Solving Prominent Formalism Problems in Xiangzhou District to Reduce the Burden at the Grassroots Level", in which standardizing the WeChat working groups and new media account management of all units, towns and streets in Xiangzhou District is one of the 28 measures, including establishing only one working group for one unit in principle, and making speeches with contents not allowed to be screened at will, not releasing work information after working hours in principle, and dissolving the WeChat group formed due to special work in time after finishing work.

　　Once the above-mentioned documents were published, Weibo and other social media quickly launched a big discussion about "Wechat Group is forbidden to send work news after work", and netizens expressed their support in succession, arguing that it should be popularized throughout the country and strive to get out of the "misery" as soon as possible.

　　However, some netizens are worried about whether this regulation can really be implemented. After all, "there are policies above and countermeasures below".

　　Young people "kidnapped" by WeChat working group

　　Some people say that the WeChat work group is like a "tightening spell". As long as the sound is prompted, it will be "tight."

　　Zhou Linlin is an art teacher in a private school. According to the school regulations, all the information of the work group must be replied within two hours, and if it is during office hours, it is required to reply within one hour. This led her to keep her mobile phone all day, and was once diagnosed by doctors with tenosynovitis and cervical spondylosis.

　　"Some posts have urgent tasks that require such a timely reply, but I can’t think of anything that must be solved within two hours for teachers, especially for art teachers." Zhou Linlin said that as an art teacher, she also spends a lot of time on oil painting in her spare time. At this time, she usually wants to be in a quiet environment instead of being interrupted by the sound of new news from time to time.

　　In addition to being notified by Aite, you must reply as soon as possible. Once the leader issues a notice in the group, you must reply "received", even if the notice has nothing to do with yourself.

　　In this regard, Liu Na also has a deep understanding. Liu Na works as a copywriter in an advertising company in Shanghai, working from nine to five, which seems relaxed.

　　"This is just the appearance. It is said that I get off work at five o’clock, but it is twelve o’clock in the evening. The leaders are still talking about their work in the group, and they will greet you from time to time. The key is that some work is not so anxious, and you can wait until the next day to communicate. " Liu Na said that he was once led by Aite at four o’clock in the morning, and then he couldn’t sleep well for several days, dreaming and working.

　　"I really want to send that regulation in Xiangzhou District to the work group, and then Aite will lead it." Liu Na said.

　　When I resigned, I left more than 100 groups, and the whole world was clean.

　　Chloe Wang used to work in a rental platform in Beijing. Before she resigned, there were as many as 100 working groups in her mobile phone.

　　"From morning till night, the WeChat messages in the work group never stopped, and all kinds of people were Aite. Once they replied to the message later, the voice phone called." Chloe Wang complained.

　　Chloe Wang said that since he got this job, he has lost his life.

　　Like most colleagues, Chloe Wang needs to ride an electric car to shuttle back and forth between several communities in Beijing every day. "We are in the field, and according to the requirements of the leaders, we need to sign in and sign out at 9: 00 am and 7: 00 pm. Although I get off work at seven o’clock, I still work on WeChat after ten o’clock in the evening, and they don’t care whether you are eating or not. As long as Aite is with you, you have to deal with it. "

　　What makes Chloe Wang unbearable is that even the only day off every week can’t escape the bombing of the news of the work group. "Because of this, my girlfriend almost broke up with me."

　　Chloe Wang recalled that he once made an appointment with his girlfriend to watch a movie together. Less than half an hour after the movie started, the WeChat phone rang, so that he had to leave early. "She turned her face at that time, but I couldn’t help it. The other party was like a death warrant."

　　Later, Chloe Wang resigned. "It’s not entirely for love. I’m really fed up with this working state and have no personal time at all." Chloe Wang said.

　　After resigning, the first thing Chloe Wang did was to quit these more than 100 work groups. "Without these work groups, I feel that the whole world is clean."

　　Because I didn’t want to forward the work WeChat, some people resigned and some people were opened.

　　Sardonar Lee, born in 1990s, previously worked in a media and cultural company. To outsiders, the salary and benefits are acceptable, and she is close to home, which is a rare and ideal job. But in March this year, Sardonar Lee resigned from this company because he "never wanted to forward work-related information in the WeChat circle of friends again".

　　It is understood that Sardonar Lee works as a visual designer in this company, and the leaders require all employees to forward all kinds of dynamic information of the company every day. "Where the leader won an award and talked about a customer, he must forward it to the circle of friends."

　　Sardonar Lee said that she has been working hard, but because she doesn’t like to forward work-related information in her circle of friends, she has been criticized by her leaders for her lack of team consciousness.

　　"Even, I can clearly feel that people who work overtime in the circle of friends every day get more appreciation from the leaders and get promoted and raised faster than those who really work overtime." Sardonar Lee said.

　　Although some colleagues around Sardonar Lee have adopted the practice of "having policies on the top and countermeasures on the bottom", that is, making work information visible only to leading colleagues, Sardonar Lee does not think that this will solve the problem.

　　"I hope to work in a transparent and fair working environment, and everyone really does things well, instead of focusing on these things." Sardonar Lee said that in fact, she doesn’t completely reject forwarding work-related information from her heart, provided that the information is interesting or useful. She also hopes that she won’t force herself to send a circle of friends to promote the company in her next job.

　　Coincidentally. At the end of last year, a woman in Lu ‘an, Anhui Province, said that she was recruited to join a media company through the Internet. After working for about three weeks, she was told to go to the company for resignation the next day. The woman rushed to the company to ask and was told that she had not sent a circle of friends related to the company during her work.

　　In the comment area of this article in Weibo, many netizens complained that their company not only asked to send a circle of friends to advertise for the company, but also had to take screenshots to the leaders, and if they didn’t send a circle of friends, they would have to deduct their wages.

　　After reading these, do you think it is necessary to promote the above new regulations?

　　(In order to protect the privacy of the interviewee, Zhou Linlin, Liu Na, Chloe Wang and Li Hui are all pseudonyms.)

Introduction: The ultimate marketing of Tank 300 is once again used in the release of new cars.

In many people’s minds, cross-country has always been a symbol of freedom, rudeness and strength, while tank 300 is just like an "old gun" compared with the title of "big brother".

Tank 300 has never stopped in the footsteps of "pleasing" the young consumer market with huge potential.

When the first "young" tank 300 off-road vehicle entered the market, the preservation rate was over 70%, which was more valuable than the Porsche Cayenne.

In 2024, the tank 300Hi4-T showed the speed of being sold out when it went on the market. Is this really powerful or another extreme marketing?

Tank 300Hi4-T

Pure electric endurance was questioned.

It is said that driving is more comfortable than overbearing, and its value is not lost to herdsman. It is based on a non-loaded body.Tank 300Hi4-TAfter being listed on April 22nd, the car has been sent to all parts of the country one after another, and many car owners have got the car and started using it.

As a tank 300Hi4-T born under the impact of new energy wave,When it comes to this car, there will always be some people who are anxious, not angry, but anxious.

Because this car has been approved by the Ministry of Industry and Information Technology as early as the end of last year, it has been delayed until this year.

The picture shows the photo of the tank 300Hi4-T.

So that some car owners describe it"When the dog finishes eating noodles, when the fire breaks the lock, when the chicken pecks the rice, finally wait for the tank 300Hi4-T".

No wonder fans can’t wait, because as the "new younger brother" of the 300 big families of tanks,Its performance is not at all younger brother.

It is no exaggeration to say that before the listing, some car bloggers put down their rhetoric."As long as the tank 300Hi4-T goes on the market, there will be no other off-road vehicles, and all of them will become soy sauce."

Indeed,As a hard-core off-road vehicle tank equipped with a 2.0T plug-in hybrid system, 300Hi4-T.It can be said that the hanging mode is turned on.

Because when the off-road system combines the advantages of internal combustion engine and electric motor, it can not only retain strong power,It also makes up for the shortcomings of the fuel consumption problem of the tank 300.

Therefore, this provides more choices for some car owners who like off-road vehicles but are worried about fuel consumption.

The sale of this car,It can be said that it also symbolizes the vigorous ambition of tank 300 to enter the new energy track.

Although the official defines the new car as a full-scene off-road new energy SUV, from the appearance,There is basically no change from the traditional fuel car version.

As always, it continues the appearance of a hard-core off-road vehicle with great recognition.The iconic round light group and silver grille have been preserved.

If you really want to study it carefully, it is probably only the color of the car body and the car body size of 4760/1930/1903 mm."Mobile" looks more like an SUV pie.

In addition to the official information, it is equipped with a 37.1kWh battery pack, with a pure battery life of 105km, a comprehensive battery life of 860km and an external discharge of 3.3kW.

You can also manually select the four-wheel drive mode., that is to say, when driving on normal roads, you can choose to compare2H mode with low fuel consumptionThe vehicle can run quietly and smoothly.

When the road surface is abnormal (off-road),You can choose the 4H/4L mode.Release the surging power to deal with all kinds of steep slopes, swamp sand or rugged roads.

I have to say, this market opened up at once.Tank 300 is finally no longer limited to off-road demand.It has brought more surprises to the fans.

Although the price is between 279,800 and 289,800 yuan.It is much more expensive than the fuel version of the tank 300 that went on sale in 2020, but the heat of this car is not lower than that of the tank 300 at all.

Despite being questioned by netizens"The endurance of 105 kilometers is not enough for city cars, and it is still as high fuel consumption if it is off-road."

But after all, the original intention of the tank 300 Hi4-T was to make up for the short fuel consumption of the tank 300 off-road vehicle. I thought that the tank 300 Hi4-T had not been officially listed.It has already been ridiculed by fans that it is no longer a "partner of the gas station".

Therefore, to a large extent, the tank 300 Hi4-T only needs to cater to the owners who have a special liking for off-road vehicles.

Because car companies that don’t know how to market are not good cars, the slow listing speed of tank 300 Hi4-T has actually accumulated a certain primitive heat for it.

And the "hunger marketing" with a limit of one car per account, a non-refundable deposit and a start of 3,000 cars.The routine of "if you don’t buy it, you won’t have it" really satisfies the consumer psychology of off-road vehicle owners.

It can be said that as a subsidiary of Great Wall Motor, high flyersThe brand-new masterpiece of Tank 300 brand.

Tank 300 Hi4-T is rare in the market."Hard Off-road+Plug-in Hybrid"It really played its own king-fried combination, once again leading the new trend of off-road.

In fact, in addition to the research and development capabilities and innovative concepts of the tank 300,In order to get the title of "the first hard-core off-road vehicle for young people",The marketing road we have taken is also talked about by car fans.

It is not too much to say that the domestic mass cross-country culture began with the tank 300.

Turn the minority into the public, from "wild" to "city"

Tank 300 staged textbook teaching

Tank 300 has made more than a little effort behind the scenes for this title, which can be said to be a bit terrible.Strive to make fans willing to be "cut leeks" by it.

Speaking of tank 300, the faults that off-road vehicle fans can find are basically tactical.Even the average space, comfort and fuel economy can only be regarded as a slight illness of the tank 300.

Then why is tank 300 so capable that fans can not like the Great Wall system but only have a soft spot for it?

It can be summed up in two words: style.

For example,Why can Mercedes-Benz Big G impress many high-net-worth people who originally wanted to buy Cayenne or even Tim Yue?After all, I’ve never seen anyone drive a big G to cross-country.

In fact, to put it bluntly, it is poetry and distance. Mercedes-Benz G is different from other luxury cars symbolizing the status of the rich, and it is more like a combination of "tough guy and evil sister".

But you don’t have to be able to afford a luxury car to have poetry and distance.The working class also needs a free world., so the meaning of the existence of tank 300 came.

After all, you can buy a tin car with a bite of your teeth.Buy a solid girder +2T turbine +8AT gearbox+tank 300 series with one or three locks.

When it comes to cross-country, the tank 300 is a bearer. When it is not cross-country, the tank 300 is a symbol of tough and free taste.

Is the smell of brand positioning and marketing coming out?

Tank 300 first puts its body in the direction of "pseudo-niche"Then, through the influence of such groups and the influence of brands, we can enter the blank market step by step.

Why is it a "pseudo minority" group? Because compared with the saturated mass market,The "pseudo-minority" group has more cohesion.

Here, you can refer to Archaeopteryx, Angpao and lululemon, three middle-class three-piece suits that started as "pseudo-niche".

Their most successful point is that they all caught the middle class representing "urban white-collar workers", and on the one hand, they lacked holidays, health and exercise because of work problems.

On the one hand, it is extremely necessary to use such image objects to symbolize the pain point of having a high-style life ability.In a short time, I have many loyal users with high stickiness.

From the video or photos shared by the owner of the tank 300,Almost all painting styles are all kinds of life fragments such as pursuing freedom, being far away, fighting for the end of the world and camping life.

Therefore, the unofficial standard companion of tank 300 basically belongs toHave money in hand(can withstand huge fuel consumption),There is light in one’s eyes(I have time to be crazy),Ability to pursue poetry and distance.People like this (who have savings and don’t worry about not having food).

And the owner who can afford the tank 300 will naturally be advertised as such an image. After all, a monthly salary of 6,000 yuan and a monthly expenditure of 2,000 yuan on a car with high fuel consumption are not enough.

And what you can’t get is easy to stir.The most brilliant thing about tank 300 is that,Through their own pricing, this time, no matter whether they have money or not, they can "take it all at once".

Because the listing of Tank 300 not only shows the true "iron man tenderness" through the tough guy’s appearance and soft interior,It also directly pulled the off-road vehicle from nearly one million to about two hundred thousand.

Let this car really become more than enough for the rich, and the bullet that likes off-road without money can afford it.

The official released the recruitment activity of "Thousands of People Create Officials Together", and participated in activities such as appearance color naming, interior decoration and personality modification.It is even more difficult to grasp the "high net worth demand" of users.

After all, one of the most hidden functions of tank 300 isThe degree of DIY is very high.

In this way, after a meal of output, despite being criticized by netizens."Tank 300 not only copied Ford, but also copied several off-road vehicles from herdsman and pieced them together.".

But it doesn’t affect the tank 300 to shine alone at all.

According to the data compiled by Car Quick Review, the sales volume of domestic hard-core off-road vehicles in April (excluding imported cars) is in the list."Big Brother Bang" is the tank 300 with a sales volume of 5800, which is better than BJ40, and its sales volume is almost twice that of BJ400.

At first glance, this data doesn’t seem surprising, but off-road vehicles are a niche market after all.The achievements made by Tank 300 are actually very difficult.

The second-ranked model is Tank 500 New Energy.That is, the "big brother" of the tank 300Hi4-T mentioned at the beginning of this article can be said to be one of the best-selling high-end new energy off-road vehicles.

There is no doubt that the new energy series of Tank 300 has "made a beautiful start" for domestic new energy off-road vehicles.

And the most exciting news for fans is thatOn February 1, 2024, the 300,000th car of Tank 300 officially rolled off the assembly line.Set a production and sales record of 300,000 off-road vehicles, the first single vehicle in China.

All this is inseparable from the hard marketing of Tank 300. Although excessive marketing will bring visual fatigue, it is better than chaotic marketing.

Speaking of chaotic marketing, Guanzhi can be said to be a representative player.

Baoneng Group will resurrect the Qoros 7 model

Can Guanzhi still get up?

Qoros, which was born in 2007, was another masterpiece of Chery automobile brand. According to China Auto News,In its glory days, it not only submitted nearly 1000 trademark applications, but also obtained about 300 patents.

However, such a high achievement seems to be in great contrast with the state of "applauding and not calling for seats".In 2018, the sales volume was only 63,200 vehicles. By 2019, it was directly cut in half to 22,900 vehicles.

Source: Multiplication Association

And the problems of products, services and channels broke out.

When Guanzhi appeared in front of people again, it began to be labeled as "information of the executed person".As of press time, there were 39 pieces of information about the executed persons of Qoros Auto, and the total amount of execution was 685 million yuan.

And this is largely related to sharing car companies.Poor maintenance, poor management and poor imageRelated to the shared car model, the Qoros brand was completely screwed up in this way.

When Linked Cloud also started to bring goods at low prices, it also directly returned to Guanzhi’s original sales network.Later, various "wonderful" operations pushed Guanzhi to the cliff step by step.

So, this one isGuanzhi born under the background of irrational engineer’s dream of building a carJust disappeared into the automobile market.

Recently, it has been circulated on the Internet that Baoneng Group will resurrect the Qoros 7 model and plan to start producing pure electric vehicles and extended-range electric vehicles in the next 1-2 years. Can it make Qoros "run"?

Automobile consumption has always been a "big item" in the consumption economy of Chinese people, and it has also witnessed the economic development. The development path of Tank 300 has brought more thoughts to the off-road vehicle industry.

Will the environment of the Z generation bring a slight turn for the rejuvenation of off-road vehicles?

Does the brand marketing of cars also need to be more in line with the expectations of car owners? What do you think?Welcome everyone to share messages in the comment area.