The highest frequency in history! AMD RX 6500 XT first evaluation

1. Preface: The GPU with the highest frequency in 6nm process was born.

In 2016, NVIDIA and AMD entered the 14/16nm era almost at the same time, but the GPU they released at that time was completely unlike the products of the same era.

At that time, the frequency of GTX 1080 could easily break through 2GHz, but AMD’s RX 480 has been struggling around 1.3GHz.

Six years later, the running frequency of NVIDIA’s latest generation RTX 3000 is still stuck at 2GHz, while AMD’s RDNA 2 GPU with 7nm process technology has reached 2.4GHz, and it is far away from the latest generation of N cards in terms of energy efficiency ratio.

Now the RX 6500 XT with TSMC’s 6nm process is coming, and it will be completely invincible in frequency.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

RX 6500 XT still adopts RDNA 2 architecture, but the manufacturing process has been upgraded from TSMC’s 7nm to 6nm. The core of RX6500XT is a smaller Navi 24, with 16 groups of computing units (1024 stream processors) and 16 Ray Accelerators optical tracking units, and the acceleration frequency has reached 2825MHz.The power consumption of the whole card is 107W, in which the power consumption of GPU core is 90W.

Different from the previous RDNA 2 GPU, the real operating frequency of RX 6500 XT can easily exceed the acceleration frequency of 2825MHz. If AMD is willing, it is not difficult for RX 6500 XT to run at a frequency above 3GHz.

The video memory is matched with 64-bit 4GB GDDR6, with a video memory frequency of 18GHz and a bandwidth of 144 GB/s. There is still an Infinity Cache integrated inside the GPU, but the capacity is only 16MB.

Therefore, this is a graphics card for 1080P, which is not suitable for running games with a resolution of 2K or higher.

The detailed parameters of RX 6500 XT are as follows:

The highest frequency in history! AMD RX 6500 XT first evaluation

As can be seen from the above table, with the support of 6nm process technology, Navi 24 accommodates 5.4 billion transistors with a chip area of 107 square millimeters, and the transistor density is 10% higher than that of Navi 23 with 7nm and other RDNA 2 GPU.

Of course, in addition to the improvement of transistor density, the 6nm process technology also makes the frequency of RX 6500 XT reach an unprecedented height.

For the purpose of controlling the chip scale,The AV1 and H.265/HEVC codes are cut off from Navi 24 core, and AMD suggests using the coding ability of CPU instead of operation.

In addition, Navi 24 can only support PCIe 4.0×4, which is used on motherboards supporting PCIe 4.0. The bandwidth of x4 is still sufficient for RX 6500 XT (equivalent to PCIe 3.0 x8).However, if the motherboard or CPU only supports PCIe 3.0, there will be obvious performance loss.

The suggested retail price of RX 6500 XT starts from 1599 yuan, which doesn’t look cheap. But nowadays, the GTX 1650 Super with lower performance is generally more than 2,000 yuan, and the GTX 1660 Super is more than 3,000 yuan.

Second, the sapphire RX 6500 XT Platinum Edition Tour

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

We received the sapphire RX 6500 XT platinum version, and the design continues the design concept of the platinum version.

The whole front is black, with two 95mm double ball fans. The height of the radiator is about 1~2cm higher than that of the whole PCB.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

There has to be a metal backboard anyway.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

The output interface has only one HDMI 2.1 and one DP1.4.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Two pure copper nickel-plated heat pipes with pure copper base can easily cope with players of RX 6500 XT level.

The memory and power supply module are also attached with heat-conducting adhesive.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

The PCB board is very short, in fact, it can be made into ITX specifications after being replaced with a single fan radiator.

The design of 4+3 phase power supply circuit is a bit extravagant for RX 6500 XT.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Close-up of power supply circuit.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

The core of Navi 24 has 5.4 billion transistors, and the chip area is only 107 square millimeters, which is nearly 1/3 less than the 158 square millimeters of RX 5500 XT.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Samsung GDDR6 memory, with a single capacity of 2GB and a frequency of 18GHz. RX 6500 XT has two video memories with a bit width of 64bit, a total capacity of 4GB and a bandwidth of 144 GB/s..

Third, theoretical performance test: the operating frequency is stable at 2875MHz.

The test platform is as follows:

It should have been the first 3GHz GPU! AMD RX 6500 XT first evaluation

1、3DMark

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

In the 3DMark test of 2K resolution, the graphics score of sapphire RX 6500 XT Platinum Edition reached 6654 points, the highest core temperature was 60℃, the highest core operating frequency was 2877MHz, the highest fan speed was 1500RPM, and the highest power consumption of GPU was 91W.

In addition, although the highest running frequency of RX 6500 XT is 2877MHz, in fact, it has been running all the GPU test projects of 3DMark at this frequency.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

In the 3DMark Fire Strike Ultra test, the graphics score of RX 6500 XT is 3495, the highest core temperature is 62 degrees, the highest Hot Spot is 91 degrees, the highest core operating frequency is 2874MHz, and the maximum power consumption of graphics card reaches 91W.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

In the test of 3DMark, the sapphire RX 6500 XT is almost the same as RX 580 8GB in both 2K and 4K resolutions, and it is slightly ahead in general.

However, compared with RX 6600 and RX 6600 XT, the gap is very obvious.

2、3DMark Time Spy

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

In the 3DMark Time Spy test with 2K resolution, the graphics score of sapphire RX 6500 XT reaches 4947, the highest core temperature is 63℃, the highest Hot Spot is 94 degrees, the highest power consumption of GPU is 91W, and the highest running frequency of the core is 2876MHz.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

In the 4K resolution 3DMark Time Spy Extreme test, the graphics score of RX 6500 XT is 2274, the highest core temperature is 64℃, the highest core operating frequency is 2573MHz, and the maximum power consumption of the graphics card reaches 137W.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

In the 3DMark Time Spy test, RX 6500 XT and RX 5500 XT are also on the same horizontal line, regardless of the resolution of 2K or 4K.

Fourth, the game performance test: a number of games with RX 5500 XT have won and lost.

1、 GTA V

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

2. Assassin’s Creed: Odyssey

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

3. castle wolfenstein: New Blood.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

When "castle wolfenstein: New Blood" is tested under extreme image quality, it will always prompt that there is not enough video memory, and forced testing will lead to a sharp drop in frame rate.

This game suggests lowering the picture quality appropriately.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

4. Horizon: Dawn of Zero

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

5. Age of Empires 4

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

6. Cry of the Island 5

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

7. Cry of the Island 6

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

If Cry of the Island 6 is tested with the highest image quality, it will also explode and display. It is suggested that the image quality should be lowered appropriately during the game.

8. Tomb Raider: Shadow

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

9. Extreme Racing: Horizon 5

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

"Extreme Racing: Horizon 5" requires 7.8GB of video memory capacity even if the highest picture quality is turned on at 1080P resolution. If the image quality is properly reduced and the memory requirement is controlled within 4GB, the frame rate of RX 6500 XT will be greatly improved.

10. Jedi survival

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

11. Cyberpunk 2077

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

RX 5500 XT burst the video memory in Cyberpunk 2077, so the frame rate is abnormally low.

12. Death ran aground

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

13. Wizard 3

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

14, no land 3

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

15, war machine 5

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

The data are summarized as follows:

It should have been the first 3GHz GPU! AMD RX 6500 XT first evaluation

Of the 15 games we tested, at least 5 of the RX 6500 XT have burst the video memory (marked with yellow) if tested with the highest image quality, so it is suggested to lower the image quality appropriately during the game.

The performance of RX 6500 XT is very close to that of RX 5500 XT, with a difference of 4%, if we don’t consider the flash memory or lower the image quality properly.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

At the resolution of 2K, the 16MB Infinity Cache+4GB GDDR6 video memory is somewhat stretched. In order to obtain a higher frame rate at this resolution, the image quality needs to be further lowered.

V. Overclocking test: Unfortunately, it was limited to 2975MHz.

The RDNA 2 GPU of the previous 7nm process can easily reach 2750~2800MHz through overclocking. Then, after upgrading to the 6nm process, what kind of overclocking capability can the RX 6500 XT achieve!

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Unfortunately, the BIOS of sapphire RX 6500 XT limits the maximum frequency, which can only be pulled to 2975MHz. The default voltage is 1.2V, which can only be reduced but not increased.

The video memory frequency can be up to 2400MHz, which is equivalent to 19.6GHz, which is no worse than GDDR6X.

In addition, the default GPU power consumption of 90W can be up to 104W.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Run 3DMark Fire Strike Extreme after overclocking,The operating frequency of RX 6500XT is like a straight line, which has been stable at 2975MHz without any fluctuation.For many years, we have seen such a situation for the first time, and the operating frequency is stable at the set highest frequency.

The previous RDNA 2 GPU was set to 2850MHz, which usually only reached 2700MHz.

Unfortunately, AMD’s BIOS limits the overclocking limit, otherwise it will be extremely easy to break through 3GHz.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

After overclocking, we also conducted a game test. In Tomb Raider: Shadow, the running frequency of RX 6500 XT Platinum Edition was always kept at 2975MHz.

With the increase of frequency, the frame rate of the game has also increased from 59FPS to 62FPS.

VI. Power consumption and temperature test: The running frequency of the game is stable at 2850MHz, and the actual power consumption is lower than the preset TDP.

1. Temperature test

Furmark was used to test the baking machine of RX 6500 XT platinum edition, and the room temperature was 24 degrees.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

Furmark’s parameters are set to 1920*1080 resolution and 0AA. After running for 37 minutes, the temperature of RX 6500 XT is stable at 63 degrees, the Hot Sport temperature is 83 degrees, the GPU power consumption is 90W, and the fan speed is 1277RPM.

In addition, the GPU frequency is as high as 2577MHz when baking. If you have no idea about this number, here are some examples.

The baking frequency of RX 6600 is 1859MHz, and that of RTX 3060 is 1575MHz.

To put it another way, if AMD properly controls the frequency, RX 6500 XT can actually do without external power supply.

2. Power consumption test

We re-tested the power consumption of all graphics cards by using the extremely cool V850 gold medal power supply, and tested the power consumption performance of the whole machine during standby, games and FurMark baking.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

The power consumption of baking machine is closely related to the preset TDP. Basically, when baking machine, the power consumption of baking machine can reach the preset power consumption of GPU.

However, when running games, the GPU core of RX 6500 XT actually does not need to reach 90W power consumption to make the GPU frequency run above 2800MHz.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

For example, when we are running Survival of the Jedi, RX 6500 XT can run stably at 2864MHz* (not overclocked) with only 80W power consumption.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

In Age of Empires 4, only 73W is needed to maintain the operating frequency of 2868MHz.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

In Cyberpunk 2077, only 63W power consumption is needed to stabilize at the frequency of 2870MHz. Of course, there are some factors that cause the GPU to fail to run at full speed and full load.

Therefore, for RX 6500 XT, most games actually don’t need 90W power consumption, and the core frequency can be stabilized above 2850MHz.

VIII. Summary: It could have been the first 3GHz GPU.

The performance of this graphics card did not bring us too many surprises. What really surprised us was that the 6nm process technology could make the frequency and energy efficiency ratio of RDNA 2 GPU reach an unimaginable level.

Summarize the test results as follows:

1, the operation frequency of terror

RX 6500 XT is the GPU with the highest running frequency so far. NVIDIA is dragged down by Samsung’s 8nm process technology, and the frequency of Ampere GPU can’t even exceed 16nm Pascal, which has been stuck at 2GHz for many years.

The acceleration frequency of RX 6000/6700/6800 graphics card with 7nm technology can reach 2600MHz, and the actual operating frequency is also 2200~2400MHz.

After upgrading to 6nm process technology, the acceleration frequency of RX 6500 XT reached a horrible 2825MHz, and even more frightening, its actual operating frequency was even higher than the nominal acceleration frequency.

In most games, the GPU core of RX 6500 XT can be kept at 2850~2875MHz, and rarely below 2800MHz.

RX 6500 XT’s first RDNA 2 GPU with actual operating frequency higher than the nominal acceleration frequency.

2. Game performance

A graphics card with such high running frequency and excellent energy efficiency ratio should not be bad in game performance. However, due to the limitation of 16MB Infinity Cache, 4GB video memory and 64bit width, its actual performance is only equivalent to RX 5500 XT, and some latest 3A masterpieces will have burst video memory.

The best resolution of RX 6500 XT is 1920*1080. When playing 3A games with this graphics card, players are advised to lower the image quality level appropriately, and the game experience will be much better.

Almost became the first 3GHz GPU! AMD RX 6500 XT first evaluation

3. Ray tracing

The RX 6500 XT has 16 built-in Ray Accelerators, which can support real-time ray tracing. We made a little test, and when real-time light tracking is enabled in the game, the frame rate will drop obviously.

However, AMD supports RSR. If you want to experience optical tracking, it is recommended to wait for AMD’s upcoming driver supporting Radeon Super Resolution. RSR can greatly reduce the GPU’s rendering pressure and memory capacity requirements, and then appropriately reduce the image quality. RX 6500 XT will not have much problem running the light-chasing game.

In addition, opening SAM and FSR technologies in some games can also improve the running frame rate to some extent.

4, overclocking

Overclocking is the most regrettable thing, because AMD officially limits the upper frequency limit of BIOS. We have tried several non-public RX 6500 XT graphics cards, and the highest frequency can only be set at 2975MHz.No matter in the game or the test of 3DMark, the overclocked graphics card can always be stable at the running frequency of 2975MHz.

In the future, if someone can unlock the BIOS limit or rewrite the BIOS with tool software, the operating frequency of RX 6500 XT will easily exceed 3GHz.

Perhaps AMD wants to leave the title of the first 3GHz graphics card to the 5nm Radeon 7000.

5. Power consumption

The preset GPU power consumption of RX 6500 XT is 90W, but in fact, in most games, 90W power consumption is not needed at all to make the GPU fully loaded and maintain the running frequency of 2850MHz+.

On the i9-12900K test platform, the power consumption of the whole machine is less than 200W when the RX 6500 XT single-bakes the GPU. If it is matched with the processor of Ruilong 5 5600X or i5-12400, the power consumption of the whole machine can be controlled within 300W even if it is double-bakes.

When installed, a power supply with rated power consumption of 350W can meet the demand.

6nm has been terrible, and now we are very much looking forward to what kind of subversion Radeon 7000 GPU with TSMC’s 5nm process can bring!

The Ultimate Winner of the World Cup and the "Magic" of Generative Artificial Intelligence

The ultimate winner of the World Cup is transnational capital.
Recently, Majeed Malhas analyzed various comments around the World Cup in jacobin. Western commentators have reason to criticize the political authoritarianism of Qatar, the host country, and the harsh working conditions before the competition. In response, critics in the post-colonial world put forward reasonable views on the hypocrisy of the West. After all, the colonial superpower laid the foundation for the disaster in Qatar. Although each side has put forward reasonable views, the resulting dialogue is not completely fruitful. The political discussion around Qatar in 2022 shows that the narrative of "clash of civilizations" continues to dominate the global political imagination, although the modern reality is that transnational capital, whether eastern or western, is ruling the world and has the ability to bring the government to its knees. While people are busy blaming, international companies are plundering.
On December 15th, 2022, local time, Doha, Qatar, the city scenery of Doha on the eve of the FIFA World Cup Qatar 2022 finals was at a glance.
Qatar, a small oil-rich country, won the bid to host this year’s World Cup under blatant corruption. At the beginning, the country had almost no sports infrastructure, but it launched a large-scale project of $220 billion to host the most watched TV event in the world. Qatar’s economy has long relied on migrant workers from all walks of life, and their number has increased by more than 40% since they won the bid. Today, only 11.6% of the country’s 2.7 million residents are Qatari nationals. Unstable immigrants, mainly from Southeast Asia, have increased greatly, and they are hired to do manual labor in order to build almost non-existent infrastructure by 2022.
Although hundreds of billions of dollars have been invested, the working conditions of these manual workers have always been blatant exploitation. Migrant workers in Qatar are faced with life-threatening working environment, unsafe living conditions, delayed and insignificant payments, withholding passports, and threats of violence. They are engaged in manual labor under the scorching sun in the Gulf. Since Qatar won the bid for the World Cup, 6,751 migrant workers have died.
Although human rights groups and journalists have been documenting the rampant exploitation of migrant workers in Qatar for ten years before the 2022 World Cup, mainstream western media only began to emphasize these injustices one month before the game-tickets have been bought, hotels have been fully booked, and all infrastructure has been completed. The most outspoken western media is the BBC, which refused to broadcast the opening ceremony of the competition and chose to broadcast a round table condemning Qatar’s human rights record.
The BBC’s criticism of Qatar is completely correct. At the same time, they did not recognize the role of British colonial heritage in establishing exploitative working conditions, which existed in Qatar long before the World Cup. Britain intervened in a material and systematic way, which continued to benefit the Qatari monarchy and the global free market dominated by transnational (but mainly western) capital.
In Qatar and the wider Middle East, the core of the systematic exploitation of workers in Southeast Asia is the kafala (sponsorship) system, which makes employers who sponsor migrant workers’ visas exempt from the labor laws that protect Qatari nationals. Migrant workers have no right to find new jobs, to form trade unions or even to travel.
The modern Kafala system can be traced back to a relatively unknown colonial bureaucrat, charles bell Belgrave. After the defeat of the Ottoman Empire in World War I, modern Qatar and the wider Arabian Gulf were colonized by Britain. Belgrave is a British veteran who participated in the war. In 1926, he was appointed as an adviser to the tribal monarch who later became modern Bahrain to help build a modern nation-state with a normal government bureaucracy.
The British administration of the post-Ottoman Middle East relied on "protectorate" or "mandated ruling country" rather than colony, with the intention of ensuring the long-term interests of Britain in the region. Foreseeing that direct colonial rule after the war would eventually be unsustainable, Britain wanted to create a feasible structure for a national government that was friendly to the West and consistent with the free market.
Long before the discovery of oil, Bahrain and its surrounding areas were coastal nomadic societies, which revolved around fishing and pearl picking. The emergence of the border defined by colonialism has brought obstacles to the industry in this region, which relies on cross-sea trade and the free flow of labor, but is now restricted by new concepts such as passports and visas.
In order to solve this problem, Belgrave compiled the first version of the modern Kafala system, which soon spread to other newly established governments in the region. In the end, this enabled Bahrain, Qatar, Oman and other Gulf countries to facilitate labor migration and exploitation from Southeast Asia.
Kafala system was generally unpopular in Bahrain, and Belgrave finally resigned in 1957 amid protests. However, after Belgrave left, and after Britain gave up its rule in the Gulf region in 1960s and 1970s, this system still existed. It was this system designed by Britain that led to the deaths of thousands of migrant workers in Qatar before the World Cup. As this origin story shows, the problem is much bigger than the behavior of a barbaric eastern country, and it is difficult for the western hands to be clean.
Kafala system is just one of many modern exploitative labor systems in the so-called "third world", which can be traced back to western colonial rule. Broadly speaking, the consumption lifestyle enjoyed by many people in the west is realized by outsourcing extreme economic exploitation to post-colonial countries with social oppression.
Therefore, the non-historical accusations made by the West against Qatar were ridiculed as hypocrisy by many people in the post-colonial world, and some commentators quickly pointed out the shortcomings of Western governments in solving their own working conditions, not to mention racism, misogyny and homophobia in their own countries.
These critics have reasonable views, just like the critics of Qatar itself. But the dialogue is doomed to be fruitless in the end. The West blames the backwardness of the East, and the East blames the hypocrisy of the West, which is endless. This kind of discourse relies on the reductive differences between the East and the West, and fails to grasp the common interests of western and eastern governments and companies in maintaining the system of exploitation and social oppression.
Qatar, separated from Iran by a wall, is the largest military base of the United States in the Middle East. It is no coincidence that Biden’s administration gave the green light to sell $1 billion in weapons to Qatar during the halftime of the high-risk competition between Iran and the United States. This kind of behavior is predictable: it is not strange for the United States to turn a blind eye to the behavior of its oil-rich allies in the Gulf and criticize its enemies for doing the same.
European governments and enterprises have also established profitable relations with Qatar. In fact, on December 11th, four members of the European Parliament were accused of accepting bribes from Qatari officials to influence policy decisions.
For western sponsors, sportswear companies, sports broadcasting companies and other multinational enterprises, they have made a lot of profits from the workers who have worked hard to prepare for this event, which is rarely mentioned by critics and partisans. In Qatar’s 2022 dispute, the only western organization that was reasonably criticized was FIFA, a non-enterprise or government entity. Like western governments, western enterprises are largely left to their own devices.
FIFA World Cup Qatar 2022’s narrative of "clash of civilizations" in 2022 has distracted people from the biggest problem that plagues the exploited migrant workers in the Middle East and the world, that is, global neoliberal capitalism. The real winners of the World Cup are transnational capital, whether in the West or Qatar, while the real losers are exploited migrant workers and politically suppressed citizens of Qatar and the post-colonial Middle East.
Both sides’ attention to the imaginary savage eastern countries or hypocritical western countries fails to explain the financialization and transnational nature of capitalism in the 21st century, and how it has changed the global political landscape-often combining the East and the West to benefit from the exploited global poor.
Another author, Paul Fogarty, also wrote in jacobin that this year’s World Cup is the epitome of the company taking over football.
Vague slogans are the common language of modern football, which cover up those morally questionable people who run football and profit from it. For example, one of the major English advertisements that have been playing during this World Cup is the advertisement of Hyundai, a Korean automobile manufacturer.
The advertisement combines the rapidly expanding music with the vast mountain scenery and the illusion of racial harmony and universal brotherhood. Steven Gerrard, a former Liverpool captain, told people that sustainable development is the "century goal" of mankind, and his tone was ridiculously cold.
What’s even more ridiculous is that Steven Gerrard’s former English teammate David Beckham directly equates the dreams of young working-class footballers with those of the extremely wealthy adults in Qatar’s bid to host the World Cup. Beckham’s willingness to say these words is easy to explain. It is said that he earned $150 million as an ambassador.
In the author’s view, this morally corrupt World Cup held in Qatar is the latest stage of the degeneration of modern football. Of course, people have been playing football since ancient times, but the British Football Association officially compiled the rules in 1882. Football club has become a source of pride for the local working class, and it is also a simple way to escape on Saturday afternoon. Today, the top clubs in Europe have become the playthings of the super-rich, making football farther and farther away from its popular foundation.
The monarchs in the Gulf region bought three sleeping giants in European competitions, Paris Saint-Germain, Manchester City and Newcastle United. These clubs can now control huge amounts of money.
Manchester City and Paris Saint-Germain have dominated their domestic leagues in recent years, while Newcastle was only controlled by Saudi Arabia more than a year ago, so it is in the early stage of competing for world hegemony. There seems to be no doubt that all three national clubs are for long-term development. Qatar won the right to host the 2022 World Cup in 2010 and reached an agreement to acquire Paris Saint-Germain six months later. Prior to this, the bid for the World Cup had been planned for many years. Billions have been invested, and countless billions of investments are coming.
When discussing the influence of these clubs on the competition structure, journalists often quote euphemistic phrases such as "soft power" and "sports washing" (used to describe the practice of individuals, groups, companies or governments using sports to improve their reputation damaged by improper behavior, which can be achieved by holding sports events, buying or sponsoring sports teams or participating in sports as a form of publicity). These terms conceal the level of financial fraud, which is unparalleled in modern games as far as Paris Saint-Germain and Manchester City are concerned. But UEFA, the European governing body, responded with only the lightest touch of supervision.
Facts have proved that Paris Saint-Germain and Manchester City are particularly good at using creative accounting methods to avoid the restrictions on club expenses. The huge "consultant" fee paid to Roberto Mancini, the former head coach of Manchester City, is just one example. Their strategies also include winning praise for reviving dilapidated areas (or investing in real estate, as others say), reaching inflated sponsorship agreements with state institutions, and hiring a team of insanely high lawyers when the football authorities try to impose any form of sanctions on them.
This means that they can diversify their financial interests to meet the arrival of the post-oil era.
Although FIFA and David Beckham have protested feebly that the World Cup can bring a more open society, we only need to look at the recent Russian anti-LGBQT+ legislation to find evidence to the contrary. In view of Qatar’s official World Cup ambassador’s recent declaration that homosexuality is a "mental injury", it seems that journalists should continue to pay attention to this country after playing the last ball on Sunday night.
Bill Shankly’s most famous quip implies that football is not a matter of life and death, but a matter "much more important than this". It is impossible for him to imagine that thousands of people will die in the stadium built for the World Cup, or allow a series of broken promises and cynical political activities, all of which revolve around Qatar in 2022.
"Magic" of Generative Artificial Intelligence
At the moment when the "magic sense" of science and technology is gradually fading, the recent progress in the field of generative AI has aroused widespread and enthusiastic attention. Both the paintings generated by the artificial intelligence image generator DALL-E 2 for free and the chat content generated by the artificial intelligence chat robot ChatGPT have become the objects that people compete to share on social networks. In the midst of a thriving scene, some people have expressed various concerns about this technology. The article "Money Will Kill ChatGPT’s Magic" recently published by Atlantic Monthly thinks that the problem is that these technologies will eventually be used for profit-making purposes.
The article pointed out that ChatGPT is currently free, but Sam Altman, CEO of its development company OpenAI, said, "We will have to monetize it at some point, and the calculation cost is painfully expensive." This company, which is expected to earn US$ 200 million in 2023, is not a charity. Although it was started as a non-profit organization in 2015, it abandoned this status more than three years later and set up a "capped profit" research laboratory supervised by a non-profit board. The company’s supporters have agreed to make no more than 100 times the profit-if your expectation is that its products will take over the global economy one day, this is obviously insignificant. ) Microsoft has injected $1 billion into the company, and it is conceivable that Clippy driven by ChatGPT will regain its vitality.
Offering free trials is an excellent marketing strategy. It is reported that within a few weeks after the re-release, more than 1 million users have used ChatGPT, and OpenAI paid for it. Today, OpenAI is becoming the most successful consumer-oriented artificial intelligence company, just as Netflix is to streaming video and Google is to search, OpenAI may become the leader of deep learning. David Karpf, the author of this article and an associate professor in the School of Media and Public Affairs at George Washington University, asked the question: What will happen to the use of these tools when they start to generate profits instead of losses? Will it become a paid subscription product, or will it run advertisements, or will it provide power for new companies that will replace existing industries at lower costs?
Karpf thinks that we can learn from the development track of the early Internet. In his course "History of Digital Future", he will show students the film Hyperland in the 1990s. This "fantasy documentary" depicts a journey to the future being created by multimedia technology experts at that time. In the 1990s, technical experts are committed to developing a set of new tools that will subvert media and education: replacing "linear and non-interactive TV" with customizable and interactive "software agents". This sounds a lot like the algorithm recommendation engine and news subscription that define our digital experience today. The key difference is that the software agents in the film are controlled and customized by the users themselves, while today’s algorithms cater to the needs and interests of the companies that develop and deploy them. Facebook, Instagram, YouTube and TikTok all try to increase the time you spend on their websites through algorithms. They are designed to serve the interests of the platform rather than the public. As Adrienne LaFrance, executive editor of Atlantic magazine, said, the result is that the architecture of modern network is similar to a doomsday machine.
The article further points out that the future of generative artificial intelligence seems to be an unexplored field, but in fact it is more like a trail in disrepair. This path is not clearly marked, but it has been walked by many people. To put it bluntly, we will live in a future that will provide investors with the greatest return. Now it’s best to stop imagining the possible achievements of tools like ChatGPT when they are used freely and universally, and instead think about which potential uses will maximize the benefits. New markets will emerge over time. For example, in 1998, Google set off a revolution in online search, but at that time, leading online search could not make a lot of money. This technology first needed to become efficient enough to attract people. Since then, Google launched Adwords, an advertising service platform in 2001, and became one of the most profitable companies in history in the following years.
In Karpf’s view, this is the most divorced from reality in the hype of ChatGPT. If history is used as a guide, then tools like ChatGPT will mostly create repercussions in existing industries, rather than subverting them through direct competition. The long-term trend shows that new technologies tend to aggravate instability. Large, high-yield industries usually resist new entrants until they incorporate new technologies into existing workflows. This is the old road we have traveled. In 1993, Michael Crichton declared that The New York Times would be buried within ten years, and it would be replaced by a software agent that provided timely, relevant and personalized news to consumers who were willing to pay. At the end of 2000′ s, massive open online courses were regarded as the emissary of higher education, because from then on, you can watch MIT professors attend classes on laptops and get certificates through online exams without paying tuition fees.
Technical experts often claim that medical care, education and other fields are about to be destroyed, not because these industries are particularly vulnerable to new technologies, but because they are major sectors in the economy. DALL-E 2 may be a great destruction for freelance graphic designers, because the industry is too small and has not been organized to protect itself. The American Bar Association and the health care industry are much more efficient in setting up barriers to entry. ChatGPT will not be the end of the university, but it may be the end of the college homework ghostwriting business; It will not be the end of The New York Times, but it may become another obstacle to the reconstruction of local news. Industries that are connected by freelance piecework may be in big trouble. Experience shows that the more unstable the industry, the greater the risk of being destroyed.
Atman himself imagined in an article entitled "Moore’s Law for Everything" in 2021 that in the near future, professionals in the medical and legal fields will be replaced by artificial intelligence tools: "Within five years, computer programs that can think can read legal documents and give medical advice … We can imagine that artificial intelligence doctors can diagnose health problems better than humans, and artificial intelligence teachers may accurately judge and explain students’ incomprehension. These promises sound very similar to the excitement caused by IBM’s supercomputer Watson more than 10 years ago. In 2011, Watson defeated Ken Jennings in the American quiz show Jeopardy, which set off a wave of speculation that a new era of "big data" had arrived. Watson is praised as a symbol of extensive social change, which will have a fundamental impact on medical care, finance, academics and law. Then the successful business case never appeared. Ten years later, The New York Times reported that Watson had been quietly used for smaller purposes.
Karpf pointed out that the problem with atman’s idea is that even if the computer program can provide accurate medical advice, it still can’t prescribe drugs, make an appointment for radiological examination, or submit documents to persuade insurance companies to pay for it. Medical expenses in the United States are not directly driven by doctors’ salaries. Similarly, the soaring cost of higher education is not driven by the salary increase of professors. He cited the public relations industry as an example, saying that ChatGPT is best at producing cliches, and with a little training, it can find words that are often combined. Most marketing materials are predictable, especially suitable for programs like ChatGPT. But even so, it is hard to imagine that any senior executive would convey such cost-saving measures to the board of directors and shareholders, that is, let a neural network take charge of the company’s advertising work. More likely, ChatGPT will be incorporated into the existing company, so that it can employ fewer employees in the production process, but still charge the original fee.
There are still some questions to be answered, such as how the old and new regulations will affect the development of artificial intelligence. Napster, a music software, was about to completely change music until lawyers intervened. Twitter users have uploaded the generated artificial intelligence image of Mickey Mouse holding a machine gun. Once lawyers and regulators intervene, the development company is likely to get into trouble.
Karpf concluded that with the passage of time, institutions will adapt to new technologies, and new technologies will be incorporated into the huge and complex social system. Every revolutionary new technology will change the existing system and be changed by it. These income patterns will not be clear in a few years, and we have the initiative to influence the development together. That is, where our focus should be. After all, all magic shows have their skills.
Reporting/feedback

How to make Wandering Earth 2, the first comprehensive word-of-mouth at the box office?


Special feature of 1905 film network "MOSS, can humans survive?"


Liu Peiqiang, who plays the role, asks questions about his soul and pulls the audience back to the vast universe of "wandering earth" in one second.



After a lapse of four years, I returned to the Spring Festival again. As the most anticipated film before screening, I did not live up to expectations. On the first day, I won the championship with 474 million yuan. At present, the cumulative box office has exceeded 1.012 billion yuan (including pre-sales), and the comprehensive word-of-mouth also ranks first in the same period.



Although Wandering Earth 2 tells a prequel story, it has completed a comprehensive upgrade from technology to story, which not only shows the appearance of human beings before the end of the world, but also makes the audience amazed by sci-fi fantasies such as space elevators, the fall of space stations and the nuclear explosion of the moon.


This wandering "little broken ball" is still the light of China’s science fiction!



In an exclusive interview with 1905 Film Network, the director also bluntly said that the sequel has made visible progress in visual effects, art and props, and 90% of them are China’s team behind the scenes, which makes him feel proud.


How to establish the world outlook of 200,000 words in the film, what unforgettable moments are there in cooperation with Jason Wu and other big coffee houses, and what about by going up one flight of stairs in production? Listen to director Frant Gwo’s all-round interpretation of the Spring Festival explosion "Wandering Earth 2".



Talk about the world outlook

Continue Chinese romantic science fiction


In the Spring Festival of 2019, the film started an adventure journey, and with a saturated rescue that touched the world, the audience felt the energy and vision of China’s science fiction, and won 4.68 billion box office, ranking second in the box office of film history.



Zhu Yu came first. In the creation of the sequel, Frant Gwo chose another way to tell the previous story, focusing on the survival choices faced by mankind before the doomsday disaster first came and the earth began to "wander".


The reason for this is that on the one hand, the "Guo Jing Qian Fan" group hopes to cooperate again and continue Liu Peiqiang’s life in another form.


"In the first part, Teacher Jason Wu gave us a lot of selfless help. I am full of gratitude to him and hope to add the ins and outs of Liu Peiqiang’s role."



On the other hand, The Wandering Earth’s first film shows only the tip of the iceberg of a huge world outlook, and there is still a lot of room to be explored, such as the differences and oppositions in human society before the formal implementation of the plan, which have become the driving force for the team to create a prequel.


In Frant Gwo’s view, the most important thing in science fiction films is the establishment of world outlook. In order to make the settings, props and details in Wandering Earth 2 more authentic, he and his team built a world view of up to 200,000 words.


"According to the library taxonomy, including social sciences, natural sciences, etc., under the guidance of experts from different departments and disciplines of the Chinese Academy of Sciences, all aspects of the world will be presented."



When describing the current crisis of human beings, Wandering Earth 2 boldly introduced the concepts of meta-universe, digital life, artificial intelligence and so on.


In what form should we continue human civilization in the countdown to the end? Become the suspense and thinking left by the film to the audience.


Guo Fanru explained: "In the whole development process of science fiction films, the relationship between people and technology is the biggest motif. Since technology is invented by us, it will bring us a lot of convenience, but at the same time, it is also very likely to bite us and even redefine what human beings are. With the development of technology, these topics are not only science fiction topics, but also more and more realistic topics. "



In The Wandering Earth, the core setting of "Wandering with Home" is full of the unique homeland complex of Chinese civilization, and it is known as Chinese romantic science fiction. In the sequel, Frant Gwo also continued and expanded this Chinese expression.


Not only does it have the feelings of home and country and the idea of community of human destiny from a macro perspective, but it also tries to dig deep into the "heart" to make the Chinese concept of family and affection become the emotional driving force of the film.



"At the beginning, Liu Peiqiang is paying homage to his parents. The image of burning paper is very traditional and China. We mourn in this way, and often say that we will meet again in the sky one day. At the end of the film, through technology, we really return to the place where we miss each other and meet the people we miss, which forms a correspondence," Frant Gwo explained.


For this reason, when the actors talk about Wandering Earth 2, they always describe it as a "warm" science fiction movie. This is also Frant Gwo’s creative pursuit. "Science fiction is just a coat, and the core is always emotion. The ideal movie in my mind should be warm. I hope everyone can get encouragement and warmth in the imaginary world created by movies. "



Talk about actors

Different Jason Wu and Andy Lau


Four years ago, Lieutenant Colonel Liu Peiqiang, played by Jason Wu, sacrificed himself and lit Jupiter, which left a deep impression on the audience. In the sequel, we see more about Liu Peiqiang’s emotional side as a husband and father besides the hero’s design.


Guo Fanru explained: "He is especially like a fireman who goes to the fire. If he doesn’t wear that outfit, he is an ordinary person, but when the crisis comes, he chooses to stand up to protect his family and retrograde in the stream of people, he is a hero."



Different from the action star image in previous impressions, Jason Wu’s performance this time is also more delicate and tender. Even Guo Fan frequently praised Jason Wu’s "Literary Drama", which left him many touching moments on the set.


"What impressed me the most was a scene in which Jing Ge peeled an apple. After he gave the apple to the child, he would put the apple skin in his mouth and eat it, and he had to block it from his family with his hand. This action came from Jing Ge’s own life experience, which suddenly showed his father’s love for his son in an era when fruits were scarce."



If Jason Wu’s sense of contrast comes from literary drama, Andy Lau, another leading actor, subverts Frant Gwo’s perception of his "superstar". "He is completely different from the superstar state you imagined in your mind before. He is a very kind person. Everyone is in the state of’ big family’ at the scene, eating together and creating together."



Especially in that difficult water play, Andy Lau had to wear a diving suit of several tens of pounds and sink into the water 8 meters deep over and over again. Because there was an accident underwater, Andy Lau had an instinctive fear of water, but he insisted on not using body double, and went into battle in person, and he was more considerate of the staff everywhere.


"If you are uncomfortable, people around you will be very stressed, so he just endured and kept saying that there is no problem, but it is actually very problematic."



When it comes to dedication, I have to mention another starring role in Wandering Earth 2 — — .


He plays Zhou Zhezhi, the Chinese representative of the coalition government. This role may not have many scenes, but he made sufficient preparations for it, watched a lot of documentaries, and referred to the speeches of China’s representatives to the United Nations, which led to hit the floor’s "China Declaration" in the film.


"Zhou Zhezhi represents national power, which is very abstract. But teacher Xue Jian’s performance really put this belief in front of you. "



Talk about production

20,000 people build the "ceiling" of China film industry.


The space elevator across Wan Li, the giant space station falling from the sky, and the raging waves ……


Behind every visual spectacle in Wandering Earth 2 is the result of the cooperation of the behind-the-scenes team of 20,000 people, fighting day and night.


Frant Gwo also admitted that compared with the first film, the progress of Wandering Earth 2 in visual effects, art and props is visible to the naked eye, and he is even more proud that 90% of the special effects team is Chinese!



"Reality" has always been a major feature of The Wandering Earth series, and it was also upgraded in the second part. It is reported that the real-life studio area of Wandering Earth 2 is 10 times larger than that of the first film, reaching 1 million square meters, equivalent to 126 football fields.


Frant Gwo said that sticking to the "real scene" as much as possible is to provide the actors with an immersive feeling, which can’t be replaced by any advanced special effects. "An actor’s performance can come from his real perception, which is naturally the best."



Another set of figures shows that Wandering Earth 2 has a total of 5,310 conceptual design drawings, 95,000 costumes and props, more than 3,000 visual effects shots, and nearly 1,000 facial visual effects shots. How to plan such a huge asset as a whole is behind the great strides in the industrialization of domestic films.


In the production of props, the team used a lot of cutting-edge technologies such as 3D printing, digital lathes and laser engraving, so that props such as spacesuits and precision instruments can be mass-produced.



At the level of special effects production, Wandering Earth 2 not only sorts out a set of production management processes involving thousands of shots, but also pushes up the ceiling of biological special effects of domestic films. "The most difficult visual effect is not the visual spectacle that breaks the earth, but actually making a person."


The time span of Wandering Earth 2 has reached several decades. How to show the appearance changes of characters in different periods requires a complex model system, which combines the learning content of artificial intelligence with the actors’ actual performances to ensure the authenticity of each micro-expression. This has made Jason Wu and Andy Lau, which are talked about by many audiences.



In the cast of Wandering Earth 2, there is also a group of special staff, who are interns from Beijing Film Academy. Their main task is to record the mistakes and problems in the work of various departments, and finally organize them into a thick "wrong collection".


Frant Gwo said that the four years of Wandering Earth 2 is a process of trial and error, and they also hope to become "pathfinders" in the industry, and sort out a set of effective industrial production processes and methods with "mistakes" to promote the industrialization level of the whole industry.



"I believe that I will see the blue sky again, and flowers are covered with branches." This is a touching line in Wandering Earth 2. In Frant Gwo’s view, there will be blue sky and flowers on the road ahead of China’s sci-fi.


"The establishment of domestic sci-fi film types requires the accumulation of one film after another, so I am very pleased to see that not only The Wandering Earth, but also such films appear, and they all have their own breakthroughs. Only when such sci-fi films appear one by one can China sci-fi films be established!"



On the eve of the release of Wandering Earth 2, Frant Gwo continued the tradition of the first film and also wrote a letter to his beloved "Little Broken Ball":"Let’s go, son, rush out and go to the world! You are our pride! "


The new generation of IVECO is launched

A new generation of IVECO Daily

A few days ago, at the "2017 China International Commercial Vehicle Exhibition" held in Wuhan, Nanjing IVECO held a new generation of IVECO DAILY launch conference. It is reported that the technology and concept of the new generation of IVECO has broken the innovative thinking of conventional car building, and the technology is synchronized with Europe. It is a cost-effective multi-functional commercial vehicle in all fields.

It is understood that the new generation of IVECO is developed and produced based on the concept of "platform", and has carried out special projects according to the market environment and actual needs of users. Yang Junhu, general manager of Nanjing IVECO, said: "We have expanded 34 professional-grade commercial vehicle application technologies, with 59 basic models, suitable for passenger and cargo use, professional modification and logistics transportation, while taking into account business travel and commuting, which can meet thousands of modification plans."

It is reported that the launch of the new generation of IVECO will complement the existing product line of Nanjing IVECO, forming a complete and rich product matrix with the new generation of IVECO DAILY leading the high-end market, POWER DAILY focusing on the high-end market and TURBO DAILY for the low-end market. At present, IVECO has delivered 580,000 light commercial vehicles in China.

It is also understood that the new generation of Iveco Daily was built by Nanjing Iveco in the new world-class commercial vehicle manufacturing base Iveco Qiaolin factory with the full support of SAIC Motor Group and CNH Industrial. In 2018, new models such as the new generation of Iveco Daily new energy, 8AT, and coach will be launched and exported to Europe simultaneously. (Ma Xiaolan)

Luo Jianhui: Establishing Integrated Thinking and Striving for Four Breakthroughs

Luo Jianhui, Director of the Network Department of the State Administration of Press, Publication, Radio, Film and Television, attended the event and delivered a speech.

Luo Jianhui, Director of the Network Department of the State Administration of Press, Publication, Radio, Film and Television, attended the event and delivered a speech.

  On the morning of December 1st, the 5th China Internet Audio-visual Conference held a new audio-visual innovation summit with the theme of "seizing opportunities in transformation and upgrading". Luo Jianhui, director of the Network Department of the State Administration of Press, Publication, Radio, Film and Television, attended the event and delivered a speech. He put forward his own views on how to build a new mainstream media, do a good job in positive publicity, spread positive energy and create a "new vision".

  The following is the full text of Luo Jianhui’s speech:

  At the 5th China Network Audiovisual Conference.

  Speech at "New Vision Innovation Summit"

  (December 1, 2017)

  Luo Jianhui

  It’s a great pleasure to meet you again at the annual China Internet Audio-visual Conference. Yesterday, I listened to Minister Tian’s keynote speech. I will work with you to further study, implement and implement the spirit of the 19th National Congress of the Communist Party of China, and promote the network audio-visual to fulfill its new mission, take new responsibilities and show new weather and new actions in the new era. The theme of today’s summit is "New Vision Innovation — — Seize the opportunity in the transformation and upgrading ",attended by representatives from mainstream media, network audio-visual institutions, technology companies, film and television companies and other aspects. Whether for traditional mainstream media or new audio-visual media, innovation is an eternal theme. Facing the new era and new requirements, how to accelerate the deep integration of traditional mainstream media and create new mainstream media; How the network audio-visual institutions can play a position and role matching their influence in positive publicity and positive energy dissemination, and how to further innovate content, technology and mode to create a "new vision" are all worthy of our in-depth discussion. Let me talk about some experiences for your reference.

  First, we must further establish deep integration thinking. Radio and television and network audio-visual programs have the same essence, the same function and the same mission. Since the birth of radio and television, our vision and mission is to provide colorful, healthy and progressive audio-visual services for the people. No matter how diverse the communication channels, means and ways are, the nature, attributes and mission of audio-visual media have not changed. The evolution of media and the development of technology are all meeting people’s needs step by step and showing respect for people. We often talk about "big screen" and "small screen". Generally speaking, "big screen" pays more attention to meeting people’s common and more popular needs, and satisfies people’s desire to "sit around and watch" and communicate and share on the spot; "Small screen" can better meet people’s personalized and diversified needs, so that the audience has a more private, personalized and unique space. "Big screen" is not equal to "TV", and new audio-visual media is not necessarily a "small screen". With the development of technology, the integration of traditional media and new media will be further enhanced, and the boundaries will be more blurred. All means can do the integration business. Therefore, we have no reason to look down on the prospect of TV, because TV is not static in technology and communication mode, and it has been developing and evolving constantly.Now the essence of network audio-visual program service is the media service in the form of radio and television. We should recognize this, understand this and accept this. In this way, on the basis of adhering to the standard mission, we can further strengthen the concept of integrated development, and constantly meet and expand people’s new expectations for beautiful audio-visual enjoyment through new channels and forms.

  Second, we should make further breakthroughs in content innovation. Content is our core advantage and the real expectation of the audience. With the continuous development and progress of technology, people expect to enjoy healthier, better quality, more diversified and personalized program content through audio-visual new media. The general secretary once said that "one set of words can’t satisfy everyone, and one tone can’t be sung all over the world" and "a theme should have multiple communication methods". In terms of content production, both traditional mainstream media and emerging media have the problem of insufficient development imbalance. Compared with the content production of traditional communication channels, the "Internet expression" ability of new media content products produced by mainstream media is still short, and the "sense of the times" should be further improved; Compared with the high coverage and arrival rate of new media, commercial audio-visual websites have not played a full role in positive publicity, and there is still much room for improvement in consciously cooperating with major theme publicity and strengthening the creation of original online programs. In the field of audio-visual services, whether it is a big screen or a small screen, the transfer cost of users is very low. Where the good content is, users will go. Regardless of traditional media or emerging media, we should give full play to our advantages, put in more efforts, make full and strong features and high-quality content, build brands and provide high-quality, healthy and popular content products for different groups of audiences.

  Third, we should make further breakthroughs in technological innovation. Radio and television is the product of technological progress, and network audio-visual is one of the most active technical fields of innovation. From the "one-to-many" communication of traditional radio and television, to the communication modes including search and interactive functions such as Internet audio-visual programs and Internet television, and to the continuous evolution and deepening of video services and interaction in the era of mobility, socialization and intelligence, the audio-visual field is welcoming a broader new era. It is necessary to closely track and be good at using new technologies such as ultra-high definition, big data and cloud computing to provide strong support for the innovative development of network audiovisual. Internet is not only the connection between people, but also the connection between people and things, things and things. We are welcoming the arrival of the Internet of Things. Facing the online expression of the physical world, video has a great space to play its role.

  Fourth, we should make further breakthroughs in institutional innovation. The general secretary said, "The key to integration and development lies in integration." System and mechanism are the guarantee of integrated development, and we must adapt to the needs of deep media integration and establish integrated system and mechanism. We should be brave enough to break through the small pattern of resources and interests of the original departments, establish the concept of integrated development, and realize the comprehensive and effective integration of various media resources and production factors. It is necessary to establish an interconnected platform for content planning, collection, storage, production and distribution, and realize the sharing and integration of information content, technology applications, platform terminals and talent teams. Talent is the foundation of innovation, and the essence of innovation drive is talent drive. It is necessary to further explore the establishment of a more flexible talent management mechanism, strengthen distribution incentives, and give full play to the positive performance of leading talents and innovative talents.

  Fifth, we must strive for a breakthrough in win-win cooperation in the industrial chain. With the increasing influence of the scale of network audio-visual, from broadcasting platform, creative production of content, production of intelligent terminals, interactive marketing to user community, the network audio-visual industry is forming an industrial chain that connects upstream and downstream and aggregates resources of all parties. How to build a more vibrant, dynamic and efficient network audio-visual ecology, so that the upstream and downstream can further cooperate closely and share a win-win situation, which has a strong motivation, but compared with the ideal, there is a big gap, and we must work together to further explore and innovate.

  I’m going to tell you so much, and I hope to listen to your insights next. Thank you!

The opening of the 8th Beijing International Film Festival is just around the corner, and it is hard to get a ticket for the screening units and popular films.

CCTV News:On the 15th of this month, the 8th Beijing International Film Festival is about to open, and it is hard to get a ticket for screening units and popular films. This year, there are nearly 100 post-screening exchanges and academic salons in Beijing International Film Festival, which is the largest in history. The depth, academic nature and influence of the screening units of Beijing International Film Festival are also constantly improving. It is reported that there are 7 members of the jury of the Tiantan Award, including Wong Kar-wai, a famous director and screenwriter from China, as the chairman of the jury, and six filmmakers, including rob cohen, a famous American director and screenwriter, Duan Long, a famous China actor and Shu Qi, as the judges, and jointly selected 10 awards of the Tiantan Award.

Poster of the 8th Beijing International Film Festival

The film Rain Boots of Wangza, directed by 29-year-old Tibetan director La Huajia, is the opening film of Mandarin Film Unit of the 8th Beijing International Film Festival, which is full of childlike interest. In February this year, this film was also selected as a new generation competition unit of Berlin International Film Festival. This screening at Beijing International Film Festival is the first time to meet domestic audiences.

Wangzhade rain boots

Screenshot: The movie "Wangza’s Rain Boots"

Audience:After watching the movie, people will also have a desire to express, or you want to have a desire to communicate. Of course, if the creator himself is there, I think this is the best opportunity.

Director of "Wangza’s Rain Boots" Lahua Jia:I think it is very necessary to communicate with the audience. Especially literary films, after communicating with the audience, we can further understand this work.

There are 80 post-screening exchange activities like this during the film festival, including 43 domestic films. According to the setting of this year’s screening unit, academic lectures such as 40 Years of Fanghua: Looking Back on the Fifth Generation, and A Hundred Years of Chinese in female directors from 1916 were also arranged. This is a more academic activity than post-screening communication.

Celebrate the 8th Beijing International Film Festival with more than 500,000 flowers.

Celebrate the 8th Beijing International Film Festival with more than 500,000 flowers.

Shadan, curator of the screening unit of Beijing International Film Festival:All the professors in our university were invited, including some professionals in film creation, such as directors, to have a relatively in-depth exchange with you in the past.

What does three insurances and one gold include?

"Three insurances and one gold": an important cornerstone to protect your life.

In today’s society, "three insurances and one gold" is an important topic that the majority of workers pay attention to. So, what exactly does "three insurances and one gold" include? Let’s find out.

First of all, "three insurances" refer to endowment insurance, medical insurance and unemployment insurance.

Endowment insurance is to ensure that workers can have a stable source of income and maintain a basic standard of living after retirement. It is jointly paid by the employer and employees, and the accumulated payment reaches a certain number of years, and the pension can be received monthly after retirement.

Medical insurance is used to reduce the burden of medical expenses for workers when they are sick or injured. This includes outpatient expenses, hospitalization expenses, drug expenses, etc. Through medical insurance, people can avoid poverty caused by illness to some extent.

Unemployment insurance is to provide economic compensation and employment assistance for a certain period of time when workers stop employment because of their own will, so as to help them get through unemployment and find jobs again.

Next, "one gold" refers to the housing provident fund.

Housing accumulation fund is a long-term housing deposit paid by the unit and its employees. It has the following important functions:

1. Purchase: Employees can use housing provident fund loans to purchase houses and enjoy lower loan interest rates.

2. Renting: If the conditions are met, you can withdraw the housing accumulation fund to pay the rent.

3. House decoration: In some areas, housing accumulation fund is allowed to be withdrawn for house decoration.

4. Retirement withdrawal: When employees retire, they can withdraw all the balance in the housing provident fund account at one time.

Below is a table to show the relevant information of "three insurances and one gold" more clearly:

project Payer Main function endowment insurance Employers and employees jointly pay. Guarantee life after retirement. medical insurance Employers and employees jointly pay. Reduce the burden of medical expenses unemployment insurance Employers and employees jointly pay. Provide economic compensation and employment assistance during unemployment. housing accumulation fund Unit and its employees deposit. Used for housing-related expenses such as house purchase, renting and decoration.

It should be noted that the specific policies and payment ratio of "three insurances and one fund" may vary from region to region and from unit to unit. Workers should pay attention to the relevant regulations of their own regions and units to ensure that their legitimate rights and interests are protected.

In a word, "three insurances and one gold" is an important welfare enjoyed by workers at work, which plays a vital role in ensuring personal life, health and housing needs.

(Editor in charge: difference extension)

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

The new drama "Meet Time" strikes, and the plot is complicated. LAY is no longer a little sheep?

Lei Jiayin, Yolanda, LAY, Jerry and others starred in the new midday sunshine drama "Meeting Time", which was broadcast on Zhejiang Satellite TV and Oriental TV, and landed on Youku platform.

The play is adapted from Anai’s novel "Falling Flowers", which revolves around decades of grievances between two families. How can the love and hate entanglements between generations be sorted out? Before the broadcast, it caused a heated discussion, and the signboard of noon sunshine made the audience look forward to it. What kind of friction will it have with its strong lineup and old bones leading small fresh meat?

The plot is bloody, and the complicated relationship between the characters has become a hot topic discussed by major netizens after the broadcast of the play. Ning Shu suffered his father’s death when he was young and opened the road of revenge when he grew up; Ning Zhou and Jian Hongcheng’s youthful and simple love was separated by feud. Jane’s brother and sister are madly competing for property. The opening rhythm is very fast, like double speed, and there are many emotional lines in just four episodes.Some netizens said "I didn’t understand" and "I was stunned by the first episode"; However, some netizens said that "dog blood is not procrastinating."

LAY’s "Ning Shu" is the most ruthless character in the whole play, with a sweet mouth and a cruel heart.A talented young man with a double personality, he is cold and dark, while the sun is clever, and the proper "second generation" is full of revenge.This is very different from the role he played in the past, which can be said to be unique. Let netizens shout: Good feeling!

The roles he used to play were simple, silly, sweet and gentle characters.For example, "Xiao Cai" played in "Good Sir" is a teenager who strives to pursue his dream of becoming a chef; "February Red" played in "Old Nine Gates" is a famous handsome man in Changsha, who is affectionate and gentle. Yan Xiaolai, played in The Battle of Marriage Proposal, is ignorant, Mu Na, and loves without knowing it: Lin Hao, played in Sweeping the Black Storm, is calm and has a sense of justice. It has formed a certain contrast with the role in "Meet the Season", which makes fans and netizens look forward to his performance in this play, and has become one of the hot spots in this play.

In real life, LAY has always appeared in the public’s field of vision as a "little sheep". The first variety show "Extreme Challenge" he participated in after returning to China showed his "little sheep" character perfectly. When playing games with Sun Honglei, he was robbed of his box, which seemed to show the viciousness of society.He shouted helplessly, "Can there be more trust between people?"Therefore, this sentence is also used by major netizens.He also has a title known by netizens as "Changsha Little Pride".In the eyes of the public, he has always been a hard-working and simple image.

Although LAY debuted as a dance troupe, after returning to China, she mainly focused on music and dance, and at the same time participated in many variety shows of music and dance; Later, acting also became his development space, and his acting skills were gradually paid attention to and discussed by netizens. "Xiao Cai" played by LAY in the TV series "Good Sir" that just started was spit out as "too hard"; "February Red" in "Old Nine Doors" was also criticized as "too facial paralysis" at that time, and the audience constantly questioned the acting skills of Xiao Xianrou. Later, "Sweeping the Black Storm" can be said to be his masterpiece of transformation, but there are still many netizens who spit out that his acting skills are slightly awkward and blunt.Previously, he also said in an interview: "I also want to try more different roles."

After the broadcast of "Meeting Season", netizens paid more and more attention to LAY’s acting skills, forming a polarization. Some netizens shouted: At noon, the sunshine team could not move; Some netizens also said: It feels good. LAY has changed from a sheep to a wolf. His partner Jerry commented on the live broadcast:"Although Yixing was not trained, the state at the scene was very surprising."Lei Jiayin also said that"LAY is working hard".

Just like LAY’s Weibo name."Try hard and try hard again"He is a versatile artist. He is making unremitting efforts in music, dance and acting, and is being recognized by many audiences. What unexpected works does Xiao Bian expect him to bring us?

The official announcement of the 2024 Weilai ET7 was opened on April 16th and released at the Beijing Auto Show: the rear row is equipped with independent seats and double entertainment screens.

On April 15 th, Weilai Automobile announced this morning that the 2024 Weilai ET7 will be opened for booking on April 16 and will be unveiled at the national exhibition hall, and then officially unveiled during the Beijing Auto Show, which opened on April 25.

The new car is positioned as an "intelligent electric high-end executive car". From the preview, the interior configuration will be obviously upgraded: the rear row is equipped with two independent seats.

At the same time, Behind the front seats, an entertainment screen is installed-the interface shows that these two screens support the control of the rear seats.

The spy photos of new cars have been exposed not long ago. The 2024 model ET7 has been added, and this color appears as an optional color scheme on the Weilai ES8 model (Note of IT House: the optional installation costs 10,000 yuan). The taillight part of the new car has also been partially adjusted, equipped with a new style of multi-spoke wheels, which looks more like an administrative car.

During the Shanghai Auto Show in April last year, Weilai Automobile released the 2023 ET7. This model includes new Shuguang gold car paint, trailer set, N-Box, front windshield lower edge heating, etc.

The current Weilai ET7 comes standard with intelligent air suspension and dynamic damping control, equipped with 4D intelligent body control, with an acceleration of 3.9s per 100 km, a braking distance of only 33.5m at 100-0km/h and a drag coefficient as low as 0.208Cd.

Weilai ET7 has intelligent frameless electric suction doors and Double-dash daytime running lights, equipped with NAD autopilot technology and ADAM Weilai supercomputing platform. The whole vehicle has 33 high-performance sensing hardware, which supports UWB digital keys and intelligent key.

[Home in China] Sichuan golden monkey "speaks" to human beings, and they have a long-buried wish in their hearts …

  CCTV News:Today, let’s pay attention to an animal that belongs to the same primate as human beings and has a very beautiful hair — — Sichuan golden monkey. Through a short film, learn about the "most beautiful primate tribe" unique to China.

  My name is Sichuan Golden Monkey, but I was born in Shennongjia, Hubei Province. Now people here are calling us Shennongjia Sichuan Golden Monkey. If you want to ask what this name is going on, it was my grandmother’s grandmother who told my grandmother. This story started a long time ago, thousands of years ago.

  In the middle of China’s map, there are two parallel and horizontal mountains, namely Qinling Mountain, which is called "Chinese Father Mountain", and Daba Mountain, which is like his brothers and sisters. Our ancestors originated in Qinling Mountains and spread all over these two intimate and interlinked mountains. At that time, our ancestors were free to visit relatives and fall in love between the two mountains, and went wherever it was warm, fun and delicious. However, such a good day was destroyed by a huge ancient disaster — — The advent of the ice age broke, and many of our ancestors’ contemporaries never survived that cold and hungry period and disappeared forever. And our ancestors, stubbornly survived. With the coming of the warm period again, our battered family gradually rallied and prospered, and successfully evolved into the most beautiful monkey in Qinba Mountain.

  With the increasing number of you humans, buildings and bridges have been built in many places, making it more and more inconvenient for us to visit. One day, a group of our ancestors’ friends came to Shennongjia, a fun place. They had enough to eat and play, but they could never go out. This group of friends had to re-establish a small golden monkey tribe here and live and reproduce according to our traditional family order. My grandmother’s grandmother told us that we must remember our origins and inherit the system left by our ancestors.

  We have a unique blue face, and a soft and elegant long golden hair. Born in China, we have long been the beauty pageant champions among primates. The Monkey King in The Journey to the West, that is ourselves! However, after informal public opinion evaluation by foreigners, we think that our beauty is seriously underestimated, and we should be the most beautiful monkeys on this earth! Well, thank you, fans and judges. In fact, your affection for us comes more from our friendly and elegant spiritual beauty, doesn’t it?

  Although we are clever and clever, and have a good skill of climbing trees and jumping branches, we never cheat to eat and drink or rob human food. We are gentlemen among monkeys. Look at the gang of robbers in Nanshan … … Anyway, I have to grab a piece of fruit from my brother.

  When I was born, my hair was black and not as good-looking as my parents, but my mother said that when I grew up, I would change into a beautiful golden long hair.

  In our family, my father is the only adult male monkey, and all the adult female monkeys here are my father’s wives. So I have no shortage of aunts, and I am an unreliable aunt. They thought that I was cute and cute when I was born, so they rushed to hug me and dragged me around with several hands, not to mention how uncomfortable it was. My favorite thing was my mother’s warm embrace.

  My father is very cold and dignified. He doesn’t have time to take us to play at ordinary times. He always guards at the top. Once danger comes, he is the first to rush to protect us. My ideal is to be like my father when I grow up, defeat all my opponents, become the monkey king, and then wait for the whole family with my heart.

  Humans are very kind to us, and there are more and more brothers and sisters. There is still a long-buried wish in my heart, that is, I hope that humans can help us build a road, and we can walk over it, return to our most primitive and ancient homeland, and reunite with relatives who have been scattered in Qinling and Daba Mountains for thousands of years.