Create a sustainable growth path and move towards ecological win-win situation

In the fragmented and fast-paced current, there are many short-lived Internet celebrity products, but very few can exist for a long time. The same is true for the beverage track. Many brands are suddenly known to many consumers through a hot spot or out-of-circle marketing, but soon disappear and be replaced by the next "explosion". But in such a floating and sinking market, the big kiln continues to create value for consumers, channel providers, industries, etc., creating a long-term and stable growth internal driving force, so as to achieve sustainable development and set an example for the industry.

channel humanization

How to quickly build a brand in the market? How can products continue to penetrate into market segments? Channel management is an important part of it. Channel management is an important part of the company’s strategy and marketing strategy, and it is one of the long-term strategies of the brand. Dayao has always attached great importance to channel management and escorted the growth of agents.

In order to expand the market and enhance the popularity of brand products, Dayao has been expanding channels, up the ante catering, supermarkets, etc., to achieve online and offline all-round layout. Secondly, Dayao makes profits for channel providers and consumers, and provides 1V1 assistance to dealers. There is no general representative. According to different market layouts, sales policies are customized separately, so that dealers will not fall into a situation of going it alone. In addition to a professional "four-dimensional evaluation system", partners are evaluated from four dimensions: ability foundation, soft factors, industry status, and cooperation willingness, and a 3-month trial sales cooperation is carried out to reduce risks for dealers. After formal cooperation, it can also adapt faster, make profits faster, and continue to stimulate channel vitality.

Near and Far Strategy

Our country has a vast land area and a very broad market. If you want to make the brand go national, you must find the right method and expand it scientifically and reasonably.

From point to surface, break down one by one. The big kiln, which originated in the north, adopted the market strategy of "from near to far". After gaining a firm foothold in the northern market, it broke through the south of the Qinling Mountains and gradually realized the national layout through the eight self-built production bases, so that the production end is close to the consumer end, which is convenient for product supply and sales. In the process of planning cross-regional development of the big kiln, the number of distributors has increased, and distribution channels have been established all over the country. Store by store visits, promotions, and the strategy of wide distribution and excellent display have allowed the big kiln soda to go nationwide. At present, the big kiln soda has established more than one million retail end points, covering 31 provinces, autonomous regions and municipalities directly under the Central Government, and has more than 2,000 distributors.

Quality core barrier

Of course, the sustainable development of enterprises cannot be separated from the most core quality adherence. Since its inception, the large kiln has adhered to the principle of quality first, and has carried out raw material procurement, production, and testing with strict standards, and finally delivered to consumers, continuously earning a good reputation.

In order to ensure the quality of products and meet consumer needs, Dayao controls the quality from the source of raw materials, continuously screens and optimizes, replaces high-quality upstream raw material suppliers, and conducts in-depth cooperation with domestic and even international first-line raw material brands. In terms of production, Dayao actively and decisively implements the implementation of the digital workshop and HACCP management system through the 6S GMP management system and Quality Standard in line with international standards to ensure food hygiene and safety and consumer health. In addition, Dayao Beverage also actively explores and implements the "0471" quality management strategy, builds a quality and safety control system from the production base to the finished product, strictly supervises the source, strictly supervises the whole process of product production, and strictly traceability of quality and safety, and is committed to building an excellent quality engine.

A good business model is that brands, distributors, and consumers all benefit, and it is through the need for value propositions to solve the problems of multiple links. Dayao allows channels to reap long-term benefits and consumers to gain outstanding experience. Dayao brand is also moving towards a national soda leading brand and a century-old brand, achieving an ecological win-win situation.

Disclaimer: The content of this article is corporate information reproduced on this website, which only represents the author’s personal views and has nothing to do with this website. The content involved does not constitute investment or consumption advice, and is for readers’ reference only. Please check the relevant content by yourself.

From Chongqing to Mount Everest, the proportion of intelligent driving is 91%, and the official announcement of Aouita has made NCA a success!

At the beginning of October, 2023, the HarmonyOS edition of Aouita 11 launched the "Intelligent Driving Everest Challenge". The total mileage is over 3,376 kilometers, and the altitude difference is as high as 5,000 meters. It took 9 days. Aouita 11 HarmonyOS Edition climbed six mountains with a height of more than 4,000 meters, crossed rivers and rivers, broke through the obstacles of complex terrain, and successfully reached the Everest Base Camp, with a total mileage of 91%.

Obviously, this 3,376-kilometer route from Chongqing to Mount Everest uses a smart driving without high-precision maps. Because at present, only six cities, namely Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Chongqing, have opened the pilot application of high-precision maps, and only Guangzhou, Shenzhen and Shanghai have relatively complete high-precision maps. The whole journey from Chongqing to Everest is almost out of the coverage of high-precision maps.

What is the specific performance of 91% of the smart driving?

This challenge began in the mountain city of Chongqing, where there are many cliffs, unpaved roads and thousands of turns, and the road conditions can be described as difficult and dangerous; In addition, unpredictable and complicated situations such as pedestrians or animals passing through, accidents occupying roads, construction road closures, falling rocks and landslides, and high-frequency rainy and foggy weather may occur along the way. These factors jointly construct the "hell-class" working condition of intelligent driving, which extremely tests the capacity limit of intelligent driving system.

Facing the "all-black tunnel", Aouita 11th HarmonyOS Edition has the strength to cope with the situation of occupation of roads, sudden change of light and shade, no lane line and slippery road surface, and has repeatedly taken the initiative to avoid lane change and take over the tunnel construction in the all-black environment of 3 kilometers, so as to truly see clearly, judge accurately and control stably.

Thanks to Huawei’s advanced intelligent driving system ADS 2.0, Aouita 11 has applied BEV fusion sensing algorithm and GOD network based on lidar, which has superior environmental awareness; Even if it passes through the 20-kilometer gravel road in Nujiang Gorge, or even the muddy road without the basic shape of the road at all, the intelligent driving system can still accurately identify the road edge and automatically plan the drivable area, which can be called "both good roads and bad roads can be opened".

In the face of the "Nujiang 72 Turn", the performance of the intelligent driving system is still steady and calm. With strong road perception accuracy and accurate dynamic target tracking ability, Aouita 11 HarmonyOS Edition can automatically slow down before entering the curve and speed up before leaving the curve like an "old driver", and can flexibly avoid the opposite car, and take over the continuous curve with a safe passage of 16 kilometers.

In response to all kinds of dynamic/static, standard/abnormal obstacles on the road, Aouita 11 HarmonyOS Edition has achieved 100% automatic avoidance, and achieved 100% safety with zero mistakes.

According to statistics, the average driving speed of Aouita 11 HarmonyOS version reached 62km/h, the driving power consumption per 100 km was 14.69kWh, and the battery life of "one box of electricity" was 535 km, showing the far-ahead intelligent driving ability and solid and reliable endurance level.

In September, Aouita said that its intelligent driving mileage exceeded 17 million kilometers. After this hellish test, the steady intelligent driving performance of Aouita 11th HarmonyOS Edition in the "Intelligent Driving Challenge" once again confirmed that it has become a map-free NCA, and it is capable and necessary to open it to users in Aouita. Therefore, on October 9th, Aouita announced that it would gradually open the map-free NCA, which would realize intelligent driving without relying on high-precision maps. The specific opening steps are as follows: No map NCA will complete the delivery according to the progress of 6 cities -16 cities-nationwide, and the intelligent driving function of expressway-urban area-parking will be realized nationwide by the end of 2023.

Li Pengcheng, vice president and chief marketing officer of Aouita Science and Technology, said: "From horse-drawn carriages to cars, from refueling to charging, from self-driving to intelligent driving, human travel modes have never stopped evolving; Today, Aouita, as a pioneer, has opened up a new way to enter Tibet, bringing users a more relaxed, labor-saving and green travel experience, which is also the greatest value of this intelligent driving of Mount Everest. "

The Sichuan-Tibet Highway in the "no-brainer’s zone" challenges the intelligent driving without a map, and achieves 91% of the intelligent driving results, which proves that Aouita’s intelligent driving NCA can be developed to users on a large scale, and also proves that Huawei’s ADS 2.0 intelligent driving strength is really superior, and the intelligent driving ability of Aouita 12 HarmonyOS version will also be a big selling point in the future.

World Cup+Golden Ball! In just one year, Messi opened Ronaldo: the era of double arrogance officially ended.

Chatelet Opera House, Golden Globe Festival. When Beckham handed the Golden Globe Award to Messi, the audience stood up and gave applause!

This is a tribute to the ball king. During the performance inspection period of the 2023 Golden Globe Awards (from August 1, 2022 to July 31, 2023), Messi contributed 42 goals and 26 assists, as well as the World Cup champion, World Cup MVP and Ligue 1 champion trophy. The 8 th Golden Globe Award is in hand, and Messi leads alone in the century-old football.

Messi smiles and accepts the award, and we will think of Cristiano Ronaldo, one of the peerless double arrogance.

38-year-old Cristiano Ronaldo, will he feel "injured"? Cristiano Ronaldo is really a little injured-Cristiano Ronaldo, who played successfully in Riyadh, suffered a slight bruise on his ankle, which did not affect his play. The Golden Globe Award is 5-8 behind Messi, and Cristiano Ronaldo, who is competitive, is hard to quiet inside.

Sports media all over the world gave the front page headline of the cover to Messi, who was holding the Golden Globe Award, and the praise was overwhelming. At this time, Riyadh, Saudi Arabia is already late at night, and Cristiano Ronaldo may have fallen asleep, preparing for the quarter-final of Saudi Arabia’s "Guardian Cup of Two Holy Temples" on the second day, or the quarter-final of Saudi Arabia’s King’s Cup, without much attention.

At this moment, we can feel the fact more: the dispute between the peerless and arrogant has ended.

On December 10, 2022, Portugal was eliminated in the quarter-finals, and Cristiano Ronaldo said goodbye with tears; On December 18, 2022, Messi won the sacred World Cup under the crowd, and the global media all exclaimed that "the new ball king was born". In just 8 days, the peerless double pride has embarked on a different track, and its historical position has been frozen.

In the twilight of his football career, Messi made a great leap to lift the World Cup and achieve the greatest goal. C Ronaldo left regrets and explained disappointment and unwillingness with tears. On the night of the Golden Globe, Messi was crowned with the Golden Globe Award for the eighth time-this is the continuation of Messi’s joy and Cristiano Ronaldo’s sadness in the World Cup, which really ended the dispute between the two arrogance.

The era of double arrogance PK has ended, and the era of Messi and Ronaldo has also ended.Messi in Miami and Cristiano Ronaldo in Riyadh are veterans running in the afterglow of sunset, and the direction of sunset is the time to hang up your boots. This day will come eventually, and watch and cherish it.

The future belongs to Bellingham and Harland. Premier League, Champions League, La Liga, this is the sun-like stage, the center of world football. The dispute between Messi and Cristiano Ronaldo is no longer the mainstream-although the two veterans can still contribute to the monopoly level of heat and topic, the gods also have the end of the day, and next year’s Golden Globe Award is likely to completely turn over the page of double arrogance.