How do individuals do e-commerce？ The method of doing e-commerce with zero experience
How do individuals do e-commerce? More and more people want to join the army of e-commerce, but for inexperienced people, how can individuals start to do e-commerce?
First of all, you can try to analyze how e-commerce operates to make money.
Who do you sell your products to and what is the use? Where is the competitive advantage?
Who do you sell your products to?
For example, a home textile seller, whose products are sold to housewives aged around 28 to 35, must be people who have requirements for quality, have consumption power and pay attention to quality of life.
The four-piece set of 119 in the market is not what this group of people want, and the four-piece set with non-mainstream personalized printing in the market is not what this group of people want.
Simple and elegant, mature and steady, and the price is above average, which is their positioning.
When the products in your store meet the multi-dimensional needs of a certain target group, this is the perfect audience analysis.
First of all, it is necessary to determine which products are competing products, that is, products that can directly take away your customers, and all of them can be your competitors.
Will a customer who buys a four-piece set of 399 yuan buy a four-piece set of 150 yuan just for cheap? I don’t think so Bedding is so close to the skin that women with a little spending power will not ignore the quality of bedding.
Then 150 yuan’s four-piece suit is not a competing product of your 399-yuan four-piece suit. You don’t need to pay too much attention, but you should also pay attention to it. It can be regarded as a potential competitor.
What information should be analyzed after the competing products are determined?
Traffic structure, how much is search traffic, how much is personalized traffic given by platform pages, how much is advertising, and how much is PC wireless. The flow structure of different categories has different characteristics.
The proportion of search traffic and old customers’ return visits is extremely high, such as clothing, and many low-priced explosive advertisements account for a very high proportion, which is very fierce. Analyzing the traffic structure can help you determine which traffic channels are the easiest to upgrade and win. This way, if you take the money, you will know where to spend it for promotion and.
Daily sales, 7-day sales, and 30-day sales are ups and downs, and how much is the ups and downs? Re-analysis, under such a sales trend, is the search traffic going up or down, and what is the increase or decrease? Sales volume is always one of the great weights that affect search. To be exact, it should be that the sales trend is well created and the traffic naturally increases rapidly.
Analyze the shops with better peer search resources, what is the sales model, find ways to create a sales growth model through promotion, advertising and activities, and analyze the traffic and sales data, so as to make an explosion plan for yourself in the future.
How much is the product priced, how much is the cost, and how much is the advertising cost of packaging express deduction? Do you make money?
Avoid choosing a category that is burning money hard on the whole platform and squeeze into the larger foe. In the end, everyone will suffer.
If an individual opens a shop, it is recommended to choose Taobao first. After all, Taobao has a large flow and a low threshold. Of course, Pinduoduo is also a good choice. Pinduoduo has been growing in recent years, and many elderly aunts are using it. However, the punishment in Pinduoduo is rather severe. If you violate the rules, you will be fined easily. I suggest that you must understand the operating rules of Pinduoduo before you start to do Pinduoduo.
If an individual is an e-commerce, it is suggested that you can make a consignment, and you don’t have to contact the courier company yourself, which can save us the procedure of contacting the courier company, and thus you don’t have to stock up on your own, which can save the cost of purchasing goods. At the same time, the supplier will also provide us with the taken pictures, and we don’t need to process the pictures ourselves. This mode is very suitable for individuals to do.
If you are an artist, you can do your own decoration. If you don’t know this knowledge, you can spend some money to ask others to do it. The decoration of the storefront is very important. What products we sell and the decoration style should be in line with the industry.
First of all, we should know the basic operations of the store, such as delivery, leaving messages for customers, uploading products, etc. Secondly, it is easier to rank by choosing words with little keyword competition coefficient. You can use some tools, such as taobao index, manual search drop-down box and business staff, and you should know how to use these tools yourself. Finally, it is the publicity of the store, which is a university question. Many people have been doing Taobao for more than ten years and dare not say that they have learned it all. You can’t learn how to drive a through train and how to be a taobao guest in a day or two. You can explore and learn by yourself.
No matter before or after sale, we should be enthusiastic about service, actively introduce product functions, answer customers’ questions, and take the initiative to find solutions to problems after sale, so as to make customers feel that our service is good and our attitude is positive.
How do individuals do e-commerce? The above is the method of doing e-commerce with zero experience. It analyzes the operation of e-commerce and how to do it in all aspects, hoping to help everyone.
(Source: Cross-border Younger)