China Bohai Bank innovates the ＂bank+community＂ interconnected financial technology service model.
Red Net Time August 24th (correspondent Chen Siru) At the "2021 Third China Retail Finance Development Summit and Zero One Finance Zero One Think Tank Summer Summit" held recently, Zero One Finance, the authoritative media in the retail finance field, and China Retail Finance Think Tank officially released "From Ecological Platform to Remote Bank: Retail Finance Development Report 2021". The report comprehensively and systematically analyzes and interprets the development of the retail finance industry from four dimensions: the new forces of retail finance under the supervision and upgrading of remote banks, the five driving factors of digital technology empowering smart retail banks, and the ecology and prospect of the industry.
The report includes a number of cases of benchmark banks and licensed institutions such as consumer finance companies, financial leasing companies, trust companies and insurance companies in AI employees, scene construction and digital anti-fraud. It is worth noting that Bohai Bank Co., Ltd. (hereinafter referred to as "Bohai Bank") has become the only national joint-stock bank selected for this report by virtue of its achievements in the digital transformation process of building an "agile and temperature-sensitive eco-bank" and the innovative measures of "smart property" in the industry’s original "bank+community" model.
In the list selection released at the same time of the summit, Bohai Bank was shortlisted together with industrial and commercial bank of China, China Merchants Bank and other industry head banks and was awarded the title of "TOP30 Best Practice Case of Mobile Banking". The list evaluates the mobile banking construction and service capabilities of commercial banks from four dimensions, including mobile banking user scale activity, daily average startup usage, word-of-mouth rating of application stores -IOS, and product function experience, and 15 secondary indicators.
From Eco-platform to Remote Banking: Retail Finance Development Report 2021 published by Zero One Finance pointed out that financial technology enabled the digital transformation of retail banks, which has gone through major development stages such as Internet banking, open banking, eco-platform construction and remote banking. The non-contact financial model that emerged with the epidemic caused the industry to focus on the transition from open banking and ecological platform to the innovation and development of remote banking.
As the youngest national joint-stock bank, Bohai Bank realized earlier in the industry that "digital transformation is the key driving force for commercial banks to realize strategic transformation." Based on this, Bohai Bank started the "three-step mode" of "online, digital and intelligent", and continued to promote comprehensive digital transformation through four major graspers: characteristics, integration, digitalization and internationalization.
During the "Third Five-Year Plan" period, Bohai Bank adhered to the digital transformation as the guide, continued to deepen the construction of the eco-banking system, and accelerated the financial technology empowerment of the eco-platform.
Around the construction of eco-bank, Bohai Bank has accelerated the improvement of "four product lines" for retail, wholesale, depository and non-bank financial institutions. Focusing on the construction of electronic channels, the bank strengthened the construction of the new version of mobile banking APP, expanded the research and development of new product functions, developed the travel project of Bohai UnionPay QR code, and carried out various marketing activities to improve the card binding rate of mobile payment. Around the channel construction, the bank built a new UnionPay collection and authentication channel, and gradually improved the use function of online II and III households. Focusing on the construction of anti-fraud system, we will continue to optimize the background report function of anti-fraud system, deploy anti-flying single business transaction monitoring, and realize the refined management of channel equipment in public areas of global outlets.
Digital transformation has become the key driving force for Bohai Bank to realize its strategic transformation.
Stepping into the first year of the Fourth Five-Year Plan, Bohai Bank actively and orderly laid out and built "seven new infrastructure projects" led by financial technology, and jointly promoted the development of financial technology capabilities with technology and data. Especially in the post-epidemic era, we continue to explore the innovation of non-contact financial services in remote customer service centers, focusing on account management, payment and settlement, and financial products and services, and clearly put forward the establishment of an "ecological bank" with openness and ecological cooperation as the core.
Take the financial technology innovation service project of "Smart Property", which was shortlisted in the authoritative report of the industry, as an example. The innovative business scene of Bohai Bank is the scene of paying property fees. When community residents pay property fees through the "Property Service APP", they can choose the online account of Bohai Bank as the payment method. When users recharge and pay, they will become online customers and platform VIPs of Bohai Bank at the same time, and enjoy the exclusive financial services provided by the bank. By embedding its own service products into the "Property Services" APP, it only does what it is best at, and Bohai Bank connects external services in series, and finally realizes the transformation from APP users to its own customers.
Under the background of the rapidly rising demand for contactless services, Bohai Bank is accelerating the construction of a new version of mobile banking, the first entrance for online customers, focusing on creating an ecosystem of non-financial services on the basis of financial services, forming a mobile portal APP with the core highlights of "digital intelligence", "aggregation of high-quality rights and interests" and "immersive customer experience", and creating a scene service platform with the best experience and leading digital services around product functions, operating experience, scene service and technological innovation.
As Qu Hongzhi, president of Bohai Bank, put forward in a signed article published in China Finance magazine: "The development direction of commercial banks is to promote the construction of digital ecological banks."
"In the process of building an eco-financial system, although the resource endowment of small and medium-sized commercial banks is not as good as that of large commercial banks, they should also focus on establishing their own competitive advantages in co-building ecology and seize the key position in the value chain of the ecosystem." Qu Hongzhi wrote that based on ecological thinking, we should strengthen G-side interconnection, empower B-side enterprises to operate, radiate C-side "long tail" customers, innovate industrial chain and supply chain financial embedded services based on bank product pedigree, and then build a cross-B and C-side industry-finance ecology, and further export industry-level standardized solutions.
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