Rotor technology or return, can Mazda spend tens of billions of dollars to accelerate electrification?


Jianghuai Automobile, which started with MPV, has focused its career on cars and SUVs in recent years, and has launched many products one after another. However, they have not forgotten their roots. After having Ruifeng M5, they have launched a brand-new MPV model for home use — — Ruifeng M3. The new car has two models, the 1.6L luxury model and the 1.6L luxury intelligent model, which are divided into seven-seat version and eight-seat version, and the price is 698-74800 yuan. On May 19th, this small MPV officially landed in Sichuan market, and many makers in Sichuan showed great interest in Ruifeng M3. Today, Xiaobian will introduce to you how to choose Ruifeng M3.
The front face of JAC Ruifeng M3 is very atmospheric, and the front air intake grille is designed with double horizontal banners and decorated with chrome.

The headlight group has a simple and slightly angular shape and is connected with the grille. The front bumper design of the new car is full of strength. Except for the lowest model, the other two models are equipped with round fog lights.

Body size: The circumference of Ruifeng M3 4645/1740/1900 looks atmospheric. It is spacious inside, and it can be comfortable when receiving customers with a wheelbase of 2810mm, and it will not be crowded to play "whipped eggs" in the car with your legs crossed. The most important thing is the cargo space. Ruifeng M3 can hold 4450L. This figure is not easy to understand. Let’s put it another way: Ruifeng M3 can hold 9,000 bottles of mineral water, or 110 20-inch suitcases. In addition, there are 7-seat /8-seat models, and the seats can be freely combined. There are as many as 8 choices. You can choose whether you want to carry more people and less cargo or more cargo and less people, and you can easily become a "space magician".

The interior design of JAC Ruifeng M3 is not rigid. The interior is made of two-color materials, the functional area of the center console is clearly defined, and the air outlet of the air conditioner is circular, which has better visual effect. In addition, like many MPV models, the shift lever of the new car is designed on the center console.

In terms of configuration, the new car will be equipped with ABS+EBD, main driver airbag, driving computer, reversing radar, full-size spare tire, etc. In addition, according to different configurations, the new car will also be equipped with electric exterior rearview mirror, rear cold air conditioner, central control color display screen, reversing image and other configurations.

Sichuan and Chongqing are located in the transitional zone between the Qinghai-Tibet Plateau and the plain, with diverse internal topography and very complicated road conditions. If you want to be the entrepreneurial car of the makers in Sichuan and Chongqing, the power and passability are not up to standard, but it will not work.

It can be seen from the above data that the 1.6VVT engine of Ruifeng M3 not only adopts fuel-saving VVT technology, but also adopts lightweight all-aluminum engine design, which not only improves the fuel utilization rate, but also reduces the burden on the car body. With the output power of 88kw and the torque of 150Nm, it is easy to overtake at high speed, and it is absolutely effortless to climb the slope, so there is no difficulty in the Sichuan area. Moreover, the minimum fuel consumption per 100 kilometers is only 7.8L, and the fuel cost per kilometer is even less than 60 cents. It is affordable and economical, and it can be done in minutes whether it is business reception, long-distance freight delivery or traveling abroad with his wife and children.
Summary of car purchase: At present, there are two models on sale in Ruifeng M3. There is little difference between the 1.6L luxury model and the 1.6L luxury intelligent product. Both models have advantages in space, fuel economy and configuration, which are very suitable for business transportation and daily use. However, from the price point of view, Ruifeng M3 1.6L luxury model is more cost-effective, which is worth starting with.
According to the website of the Ministry of Foreign Affairs, Qin Gang, spokesman of the Ministry of Foreign Affairs of China, answered questions on the statement issued by the European Union and others on the Wo Weihan case.
A reporter asked: The European Union and Austria issued a statement a few days ago, expressing strong dissatisfaction with Wo Weihan’s execution, saying that China’s practice undermined the mutual trust and respect that should be enjoyed by human rights dialogue, which would have destructive consequences. The United States also expressed concern about the Wo case. What is China’s comment on this?
Qin Gang: China is a country ruled by law. Wo is a citizen of China, and the evidence of his crime is conclusive. The judicial authorities in China have made a judgment according to law, which is entirely within the jurisdiction of China. The trial procedure of this case was fair, which fully guaranteed the defendant’s various litigation rights.
Qin Gang said that the EU and others made irresponsible remarks about the judgments made by China’s judicial departments in accordance with the law, which grossly interfered with China’s justice, trampled on the spirit of the rule of law and damaged the foundation for the healthy development of human rights dialogue between the two sides. We express our strong dissatisfaction and resolute opposition to this. China urges the European Union and others to immediately correct their mistakes and stop all words and deeds that interfere with other countries’ justice.
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Editor: Zhao Xuanxuan
Since the release of HarmonyOSNEXT, the HarmonyOS version of the national application has been concerned, and recently, many new news have been posted on the hot search. Take a closer look, it turns out that the original version of WeChat in HarmonyOS has finally been completely released and can be ready at any time. Pollen people shouted in succession: It can be said that the HarmonyOS version of WeChat has been downloaded, and pure blood HarmonyOS can finally be the main machine! Xiaobian also downloaded a new version in the early adopter zone of HarmonyOSNEXT application market for the first time, and tried the experience of HarmonyOS version of WeChat.
First of all, I have to say that this version of WeChat has really achieved all the basic operations. Chat, send pictures, send videos, make voice and video calls, watch WeChat official account, send friends, and collect and pay. Moreover, compared with the beta version, the functions of the new version have been improved a lot, including one-to-one red envelope distribution, one-to-one transfer, sharing personal business cards, sharing location, finding chat content, message undisturbed, top chat, clearing chat records, change card, bank card, relatives card and so on. Iterating so fast at once, it seems that this is also the bottom spirit of the WeChat team’s open volume.
In addition to the basic functions, from the current new version, HarmonyOS native version of WeChat also has many small highlights in operation and experience, such as fast cold start, neat interface, smooth operation and fast loading speed, and there are many ingenious ideas in interaction design, such as chat support for left sliding deletion, dynamic effect when copying text and enlarging text, etc. It can be seen that HarmonyOS version of WeChat really does not copy Android.
What is even more surprising is that the innovative features of native HarmonyOS have also brought more possibilities for the HarmonyOS version of WeChat. For example, the WeChat message is pushed away from the system, and it can be received after the application is forcibly closed, without delay. At the same time, HarmonyOSNEXT revolutionized system-level security and solved the problem of insufficient protection of private data in the past with "native security". Now, when shooting on WeChat, the secure access camera will be displayed directly; When chatting and posting photos in a circle of friends, you will have safe access to the gallery. You can also view the detailed access records of the application directly in the settings, so you don’t have to worry about the situation that the application secretly accesses data.
Not only that, the HarmonyOS version of WeChat also solved three pain points that were very uncomfortable to use in the previous version of WeChat.
In the past, the voice, video and camera functions of mobile phones were basically completely restricted when talking on WeChat video. On the Pure Blood HarmonyOS version of WeChat, you can not only play voice during the video call, but also directly click to view the videos sent to you by others. Even when sending the shot to others and sweeping it in the video, the original camera of the system that can switch the focal length is called. This innovation is beyond Android and iOS.
At present, the HarmonyOS version of WeChat fully supports the migration of chat records, and the address book, collected files and previously used applets can be inherited smoothly and completely. Have upgraded HarmonyOSNEXT’s friends, come and download the experience together! Now, you can get free membership season cards (2 out of 6) for six major applications, such as Youku, Mango TV, Bili Bili, Himalaya, and Huawei Video and Huawei Music. Little friends, go!
[car home Yantai Preferential Promotion Channel] Recently, we learned from the preferential information that this model is currently undergoing preferential activities in Yantai, with the highest preferential range of 126,900 yuan and the lowest starting price of 315,000 yuan. If you are interested in BMW i4, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The exterior design of BMW i4 shows a futuristic style. The front face adopts BMW’s latest family-style design language, and the unique kidney-shaped air intake grille makes the overall shape more dynamic and recognizable. The lines of the front part are smooth, and with the sharp headlight group, a strong visual impact is created. On the side of the car body, the BMW i4 adopts a slip-back design, and the smooth waistline extends from the front of the car to the rear of the car, outlining an elegant car body outline. In addition, the body size is moderate, which not only ensures the driver’s sufficient driving vision, but also is a dynamic visual effect. In the rear part, the BMW i4 adopts a simple and dynamic design, with a slender taillight set, which makes the whole rear look more modern and technological.

The body size of BMW i4 is 4785mm*1852mm*1455mm, the wheelbase is 2856mm, the front track is 1601mm, and the rear track is 1630mm. The side lines of the car are smooth and dynamic, and the waistline extending from the headlights to the rear of the car presents a sense of power and movement. The front wheel size is 245/45 R18, and the rear wheel size is 255/45 R18. The equipped 18-inch rim highlights its sports style.

The interior design of BMW i4 shows the perfect combination of luxury and technology. The center console is equipped with a 14.9-inch high-definition touch screen, which provides an intuitive and convenient operation experience for drivers. The car adopts a high-quality leather steering wheel, which supports manual adjustment up and down and back and forth, ensuring that every driver can find the most comfortable position. In addition, the car is equipped with advanced speech recognition control system, which supports multimedia, navigation, telephone and air conditioning control, and improves the convenience and safety of driving. In terms of seats, BMW i4 provides a variety of material choices, including imitation leather, genuine leather and leather /Alcantara mix, which ensures the comfort and luxury of riding. The main and auxiliary seats have a wealth of adjustment functions, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, to ensure that long-distance driving can remain comfortable. The front seats are also equipped with heating function, which provides extra comfort for cold weather. In addition, there are multiple USB and Type-C interfaces in the car, which is convenient for passengers to charge electronic equipment. The front row is also equipped with wireless charging function, which further enhances the sense of technology and convenience in the car.

BMW i4 is equipped with a powerful and efficient motor with a maximum power of 210kW and a maximum torque of 400N·m, which brings excellent power experience to drivers.
The owner of car home said that the configuration parameters of Series I 3, 5 and X3 are almost the same, but the shell has changed. He is willing to spend more than 100,000 yuan to buy I4, just for its face value and personality. Moreover, the I4 is an imported car, so there is no need to do such a thing as buying it home and deducting the bid. At first glance, the big nostrils are not mediocre. When he drives out, everyone guesses at 600,000, feeling a little embarrassed.
Recently, the "February 2022 Car Insurance Rate Report" released by the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce and Car E Estimate shows that in the TOP5 ranking of plug-in hybrid insurance rate in February this year, BYD Qin PLUS, Han and Tang New Energy are on the list, and the number of models on the list is the first, which is in the same camp as Porsche and BMW. It is reported that the "Automobile Insurance Rate Report" is based on the professional analysis of real data sources, AI intelligent data model, zero-degree fit of market cognition, expert proofreading of complex factors, global analysis of influencing factors and other indicators, and is an industry-leading evaluation report. BYD’s list of new energy plug-in hybrids in February shows its huge leading edge and strong technical strength in the field of plug-in hybrids.
Plug-in hybrid insurance rate list TOP5, BYD models ranked first.
BYD is deeply involved in the field of plug-in hybrid, leading the development of the industry.
BYD started the research and development of plug-in hybrid technology in 2004, and launched the world’s first plug-in dual-mode electric vehicle F3DM in 2008, which kicked off the reform of new energy vehicles. From DM 1.0 technology to later DM 2.0 and 3.0 technologies, BYD has been deeply involved in the field of plug-in hybrid for 18 years. Last year, BYD launched DM-i super hybrid technology, which played the role of a subversive of fuel vehicles. DM-i super hybrid, creating a hybrid technology based on electricity, equipped with a high-safety blade battery, the world’s highest thermal efficiency engine and EHS electric hybrid system, achieving a fuel consumption of 3.8 liters per 100 kilometers of compact cars, a cruising range of 1245 kilometers, and an acceleration of 7.3 seconds. The driving experience of DM-i model is infinitely close to pure electric, with excellent silence, ride comfort and operability. In addition, DM-i models can enjoy green cards, purchase tax relief and double points, which can achieve the same price as traditional fuel vehicles of the same level. 2022 is a crucial year for new energy vehicles to take advantage of the situation and accelerate their development. With the breakthrough of core technology innovation in all aspects of plug-in hybrid in China, there are more and more products on the market. On March 17th, BYD DM-i Hybrid Car Destroyer 05 went on the market, and launched two versions with a pure battery life of 55km and 120km. The upcoming Han DM-i has a pure battery life of more than 240 kilometers and a fuel-electric battery life of up to 1300 kilometers. Since the introduction of DM-i super hybrid technology, BYD has accurately met the needs of the market and won the favor of consumers.The rate of product market preservation continued to increase, setting an industry benchmark.
The plug-in hybrid market has great potential and is welcoming a period of rapid growth.
According to media reports, from January to February this year, the sales volume of plug-in hybrids in seven European countries (Germany, France, Britain, etc.) was 99,500, accounting for 55.6% of the total sales volume of new energy vehicles; The sales volume of plug-in hybrid vehicles in China is 160,000 vehicles, up 2.5 times year-on-year, but it accounts for only 21% of the total sales volume of new energy vehicles, which is about 35 percentage points lower than that of the European market, and the market growth potential is huge. At present, more than 60% families in China are car-free families. Plug-in hybrid can realize short-distance electricity consumption and long-distance oil consumption, so that the first car in the family can use oil and electricity. If pure electric power mainly solves the demand for increasing purchases, then plug-in hybrid will effectively solve the first purchase and redemption needs of more families, which will have an obvious substitution effect on the huge stock fuel vehicle market. At the same time, plug-in hybrid is an important path to achieve the goal of double carbon, and the change is relatively mild, which is conducive to the stability of the supply chain of the industrial chain and the smooth transition from fuel vehicles to pure electric vehicles. According to the research report "Research on the Development Status and Trend of Plug-in Hybrid Vehicles" recently released by China Automotive Engineering Society, the plug-in hybrid market in China has gradually transitioned to the consumption-driven stage, and the increase in consumer demand is outstanding. From 2016 to 2021, the sales volume of plug-in hybrid vehicles in China increased from 98,000 to 603,000, and the demand increased by 6.2 times. According to the forecast, in the next five to fifteen years, the global plug-in hybrid vehicle market, especially the China market, will enter a stage of rapid growth.
In the future, as more and more manufacturers introduce plug-in hybrid vehicles, the cake of plug-in hybrid vehicles will become bigger and bigger, which will accelerate the replacement of traditional fuel vehicles and help China achieve the goal of peak carbon dioxide emissions and carbon neutrality at an early date.

Every year, with the arrival of the shopping tide in double 11, a large number of packing boxes become domestic garbage, causing great waste. Photo by Pang Zheng
"double 11" is hot, and it is sent by courier brother together with the long-awaited goods, as well as large and small express cartons, foam boxes, express bags, ice bags, filled airbags, thermal insulation cotton and other packaging. "double 11" for 11 years, while people enjoy the convenience of shopping at home without leaving home, more and more packaging has also caused great waste.
In 2019, it is estimated that China’s express delivery business will exceed 60 billion pieces. The explosion of express delivery business can’t be underestimated. According to the data released by the State Post Bureau, in the first half of 2018, the increase of express packaging waste accounted for 93% of the increase of domestic waste, while in some large cities it was 85% to 90%. With the increasing awareness of environmental protection promoted by garbage sorting, how to reduce the use of packaging through all links in the supply chain is an important issue for logistics enterprises and e-commerce enterprises.
In August this year, when some urban people’s congress deputies listened to the opinions of the grassroots under the revision of the Regulations on the Management of Garbage Classification in Beijing, many residents, representatives of social workers, catering enterprises and property units all put forward suggestions to limit over-packaging.
The buyer is very helpless.
Four pieces of food were packed in three big boxes.
Taking advantage of the preferential price of double 11, Mr. Qu bought four steaks online, and put a box of mutton slices and a palm-sized piece of butter in the shopping cart to make up the bill.
Early the next morning, the delivery courier delivered a tightly wrapped styrofoam express box to the door of the community. When he came home with a pillow-sized styrofoam express box, Mr. Qu opened the box and saw three heavy ice bags piled up in it, and two bags of steak were pressed at the bottom. "Such a big box, empty inside put four pieces of meat. This is too wasteful. " On second thought, Mr. Qu felt something was wrong. What about the mutton slices and butter he bought together? The customer service staff said that the other two goods and steak were not wrapped in the same package and will be delivered later.
Even the chair was not hot at home, and the phone of the same courier called again: "There is a courier for you." What was handed over to Mr. Qu this time was a styrofoam express box with the same size as just now. Open the box, and there are two ice packs and a bag of mutton slices in the empty box. Apparently, the butter is still on the way.
A few hours later, Mr. Qu received a third courier box of the same size and material. This time, a piece of butter, not as big as an ice pack, lay pitifully at the bottom of the box.
Mr. Qu concentrated all the fresh food in three packages in a box, and the box was only half filled. On the floor of his house, three styrofoam express boxes piled up in a high pile, and eight ice packs were saved. "The express packaging is bigger than the things you buy." Thinking about it, I really don’t know what to do with the foam express box, so Mr. Qu had to throw the box and ice pack into the trash can downstairs.
Why do you have to send things three times separately when you can deliver them at once? The customer service staff explained that because steak, mutton slices and butter are located in different warehouses, they can only be delivered separately.
Sellers have to
Five strawberries have to be packed in five layers.
"We say that we are over-packaged, and we also have difficulties." Mr. Wang, who is engaged in high-end fruit sales in a company in Beijing, is full of bitterness.
Before "double 11", Mr. Wang purchased a batch of fresh strawberries from Dandong, Liaoning for sale in Beijing. Mr. Wang showed the reporter a box of "fine strawberries" just listed, and the price of five strawberries was as high as that of 40 yuan.
Each strawberry must be carefully wrapped in an independent small net bag, and then gently stuffed into a foam mold with grooves dug in advance, and sealed after the lid of the mold is covered. Finally, the mold is stuffed into a carton filled with thermal insulation cotton, and the express delivery can be carried out. If it is bought as a gift, an extra portable packaging bag with product name and other information will be provided for the customer. In order to protect five strawberries, at most, they should be packed with five packs.
Can you simplify the packaging? Mr. Wang explained, "Strawberry is a very delicate fruit. A whole box of strawberries is sent to the buyer. When you open the package, as long as there is a rotten one, people will have to give you a bad review or ask for a refund. When it was transported by express delivery, there was a little bump, and a whole box of strawberries was wasted. "
Mr. Wang said that because of the particularity of strawberry, it can only be packaged by workers by hand. Packing mesh bags, foam molds, thermal insulation cotton, cartons, handbags and even labor are all extra costs that have to be paid. "Take a box of 3 kg strawberries for example. The cost of packaging is about 10 yuan."
"Simplifying the packaging, we support it with both hands, which can also save costs. However, the simplification of packaging should not affect the quality and normal sales of products. Judging from the current technical level, we have to continue to use the three-layer and three-layer packaging here. " Mr. Wang has his own helplessness.
The platform tries to find a way
"No Tableware" to Reduce Takeaway Waste
A pair of chopsticks, a plastic spoon, a plastic round bowl, a plastic round bowl cover and a plastic bag. If users add soy sauce, vinegar or pepper to their orders, 3 to 5 small plastic bags will be produced. In this way, there are ten kinds of food waste produced by a user’s "rice mouth".
Ms. Guo is busy at work and often orders take-out. In the take-out bag, the merchants will distribute disposable tableware such as chopsticks, spoons, forks, paper towels and toothpicks every time. "If you order food at work, you have to use tableware, but when you order takeout at home, many tableware are actually not used." Ms. Guo opened her own cupboard and put bundles of disposable chopsticks and piles of paper towels in the drawer. "Spoons and chopsticks are available at home, and it is useless to accumulate more disposable tableware."
This incident has troubled Ms. Guo for a long time, but after that, she found that there was an option of "no tableware" on the takeaway platform, which made her happy. In order to minimize the waste of tableware, Hungry, Meituan and other major take-away platforms have set the options of "number of tableware" and "no tableware" on the settlement interface of orders for consumers to choose independently. The reporter saw on one of the take-away platforms that when the meal was selected and entered the settlement page, the "No Tableware" option was displayed at the bottom of the page. If selected, the system will add 10 energy values to the user, which can be used to participate in other special activities of the platform. The system will also thank the user for this environmental protection behavior.
Hungry? Statistics released last year show that its "Blue Planet" environmental protection plan has saved 16 million disposable tableware. Among them, Beijing’s environmental protection achievements are the most outstanding, and its order ratio of "no tableware" ranks first in the country.
Expert advice
The volume of express box circulation is strictly controlled.
Wang Weiping, a well-known garbage countermeasure expert, said in an interview with this reporter that, in fact, many countries in the world have issued clear legal provisions on the packaging of commodities, and there are specific provisions on the contents of prohibition and restriction. For example, the volume of the package cannot be one tenth larger than that of the package. "American ginseng, a common Chinese medicine on the market, is actually a big box, but the American ginseng inside is actually only a thin layer." This belongs to the fact that the volume of the package exceeds the standard. In addition, the weight of the package cannot be greater than that of the package. In the process of storage and transportation, the bigger and heavier the package, the higher the transportation cost. In addition, the value of the package can’t be higher than that of the package. "In the past, the mooncakes in the Mid-Autumn Festival cost 2,800 yuan a box, and there were 6 mooncakes in it. The cost was all on the box, which is not right."
In the face of huge express delivery volume, how to reduce packaging waste and reduce environmental pollution caused by all aspects of express delivery? The reporter found that many emerging "concepts" and activities have emerged quietly, such as "returning to the box plan" and "scientific packaging method", which use narrow tape of 45 mm or less to package and refuse to use packaging materials that are difficult to recycle. Take the "Qingliu Plan" of Jingdong Logistics as an example. In the two years since its launch, environmental protection measures such as "tape slimming" and recyclable fresh incubator have reduced the disposable express garbage by nearly 30,000 tons. The recyclable express box "Qingliu Box" has been put into use for more than 10 million times, and the number of cartons recovered has exceeded 5.4 million.
Wang Weiping also suggested that it is best to promote the recycling of express boxes, express boxes and other packages, and make clear requirements and strict restrictions on the volume of express packages. For example, if a customer wants to send a courier, the courier will bring a reusable courier box to the door. After the courier is delivered to the seller, the courier will be responsible for recycling the courier box to avoid waste.
(Reporter Zhang Nan Ye Xiaoyan)








The competition for the US presidential election has escalated. The current President Biden and former President Trump held the first TV debate in the 2024 presidential election on the 27th. After the debate, there were waves in American politics, especially in the Democratic Party, which caused concern about Biden’s competitiveness. However, former President Obama voiced his support for Biden on social platform X at this critical moment. He comforted himself with personal experience: "A bad debate night is inevitable, and I deeply understand it. But the core of this election has not changed-it is about the choice between a candidate who has always struggled for the people and another self-centered candidate; It is a choice between being honest with the people and weaving lies for personal gain. " Obama stressed that despite the many twists and turns in the debate night, the upcoming November election is still crucial.
On the day of the debate, Biden and Trump sparred in the first face-to-face contest in four years. The debate began at 9: 00 pm EST on the 27th (9: 00 am Beijing time on the 28th). According to Politico’s report, Biden’s performance in the debate made many Democrats feel anxious and even began to discuss the possibility of changing candidates in private. A heavyweight donor of the Democratic Party and a supporter of Biden bluntly said that Biden should consider stopping his campaign, and he rated Biden’s debate performance as "unprecedented bad", further pointing out that this performance almost made people ignore Trump’s untrue words.

On November 18, 2023, the 21st Guangzhou International Automobile Exhibition ushered in the first professional audience day. ic photo
The Guangzhou Auto Show is the last large-scale auto show of the year, and it has naturally become the starting gun for the final battle of car companies at the end of the year.
This year’s Guangzhou Auto Show is still hot, and car companies have brought their blockbuster products and huge sales teams to the show. According to the organizers of the Guangzhou Auto Show, the total number of vehicles on display at this year’s Guangzhou Auto Show is 1,132, including 469 new energy vehicles.
It is worth noting that in the increasingly fierce competitive environment, car companies have accelerated the pace of new car launches in order to boost sales. There are as many as 59 cars in the world for the first time at this year’s Guangzhou Auto Show, and new car launches have been held intensively. Many brands have launched new blockbuster models, which will also add to the national auto market’s year-end impulse.
The competition for new products is intense, and price reduction is the main theme
New products have been an effective way for automakers to boost sales, especially in the first year of a new car’s launch. In the Chinese market, automakers have "rolled" the development cycle of new energy vehicles from the past five years or so to 48 months or even 36 months.
According to the organizers of the Guangzhou Auto Show, at this year’s Guangzhou Auto Show, there are as many as 59 cars in the world, including 8 first cars from multinational companies. In comparison, there were 38 cars in the world at last year’s Guangzhou Auto Show, including 9 first cars from multinational companies.
There are many models with high attention in the first car, such as BYD Ocean Network’s first medium-sized pure electric SUV, Hishi07 EV, Great Wall’s tank 700 Hi4-T, Huawei Hongmeng Cockpit 4.0-blessed Zhijie S7, Xiaopeng’s first MPV model X9, Li Auto’s first pure electric flagship model MEGA, and so on.
An employee of a car company participating in the exhibition told the surging news reporter, "This year’s Guangzhou Auto Show new car launches are so crowded that there are many overlapping parts in the same hall, and the leaders are simply selling cars at the top of their throats."
In addition, in this year’s model launch, it can be seen that car companies are cautious in pricing. The official price announced by many first models is lower than market expectations or lower than the price of previous generation models.
For example, the delivery price of Polaris 4 released by Polaris during the Guangzhou Auto Show was 299,900 yuan to 399,900 yuan. Compared with the price displayed at the Shanghai Auto Show in April, it decreased by about 50,000 yuan. It is not difficult to see from this price adjustment that in the face of competition in China’s new energy vehicle market, Polaris is eager to participate in it by reducing prices.
At the Guangzhou auto show, car companies have offered sincere discounts. Similarly, car company executives no longer give a negative or secretive attitude to the "price war".
"In addition to price, customer trust is also one of the factors to maintain brand competitiveness," Meng Xia, chief executive of Volkswagen’s passenger car brand in China, said at the auto show. "Volkswagen will not compete solely on price." He also said that in China, it is committed to providing consumers with excellent products at attractive prices, but not just reducing prices.
Volkswagen can be said to be the beneficiary of the price war in the car market. After launching a sharp price reduction of the pure electric ID family in July this year, the sales of the Volkswagen ID series soared. In particular, the Volkswagen ID.3 achieved a nearly four-fold increase in sales in the second month after the price reduction.
The car market has intensified, making it difficult for car companies to make money
Driven by a large number of new cars at the Guangzhou Auto Show, as well as price cuts and promotions by car companies, the auto market at the end of the year was generally optimistic.
The latest data from the Passenger Federation shows that from November 1st to 12th, the retail sales of the passenger car market was 538,000, an increase of 18% over the same period last year. The Passenger Federation believes that with the gradual strengthening of the car market, car companies are looking forward to working hard to achieve the annual target. The confidence of the car market is enhanced, and the year-on-year growth of the car market in November is expected to reach more than 20%.
The passenger association believes that this year’s car market can steadily reach the expected sales of 9 million vehicles in the whole year. Some institutions have also given more optimistic expectations.
Dongguan Securities believes that the fourth quarter is the traditional peak season of the automobile market, the national and local policies to promote the consumption of new energy vehicles are expected to continue to exert force, new products of car companies have been launched one after another, and at the same time, another round of price reduction promotions has been opened to stimulate further release of demand.
However, the increase in sales of new energy vehicles has not eased the current intense "involution", and the profitability problem is still a major problem plaguing car companies.
During the Guangzhou Auto Show, Zhuang Jingxiong, general manager of SAIC General Motors, was even more blunt, saying that selling new energy vehicles "is too embarrassing to say hello if you don’t lose money now."
Huatai Securities said in its latest research report that the auto industry discount rate has still been rising since November. The agency’s tracking data shows that the current average discount rate in the auto industry is 5.93%, compared with less than 3% in the same period last year. The latest data from the National Bureau of Statistics also showed that the price of new energy passenger vehicles fell by 4.6% year-on-year in October.
As competition in the auto market intensifies, the survival of the fittest in the industry is accelerating. Liu Jie, vice president of Li Auto’s business, said in an interview with The Paper and other media, "2023 to 2025 is the elimination stage of new energy vehicles. By the end of next year, the top few winners should have basically stabilized, and the new energy companies on the card table will further expand their market share in the later stage."
In fact, this year’s Guangzhou Auto Show has already seen the absence of many well-known brands, such as GAC Mitsubishi, which has just announced its withdrawal from the Chinese market, Weimaraner and Aichi, which are in business difficulties, and Dongfeng Peugeot Citroen, which launched a price war at the beginning of this year.