Ingenious and unremarkable graduation gifts can also become "online celebrity"

Peking University graduation ceremony ticket information picture.

Beijing Forestry University graduation gift square foot information picture

The graduation gift of Shaanxi Normal University is printed with information and pictures.

  This graduation season is very special. Due to the epidemic, it has become very valuable for graduates to participate in graduation ceremonies on the spot, and more people can only sit at home and watch on the cloud.

  Principal’s speech, teacher’s speech, degree certificate, and group photo … … The process of graduation ceremony, like the standard one, is similar. Graduation gifts, which were seldom noticed in the past, brought surprises to people this year. Tickets, rulers, square seals, graduation gifts that seem to have no "explosion" face, have become popular on the Internet.

  The paper is too short to describe one’s feelings.

  "This is my forever campus. From youth to old age, people walk steadily and behave calmly, and the passers-by around them are probably the eternal scientific giant … …”

  On July 2nd, Peking University’s graduation ceremony kicked off with recitation. Affected by the epidemic, the graduation ceremony was held in 9 venues in Beijing and Shenzhen, and the graduates who were not in school attended the ceremony through live webcast. Every grass and tree in the campus is matched with the situation of the program, which makes the participating teachers and students move.

  Even after the graduation ceremony, Tan Yue, a graduate student of Peking University, was still reluctant to throw away the tickets for the graduation ceremony. Tan Yue found that "this is an exquisite graduation ceremony ticket, which includes all the landmark locations of Peking University".

  The design of graduation tickets is original. When paving, the four kinds of plants and flowers on the tickets, peach blossom, wisteria, ginkgo and plum blossom, lead everyone to regain the four seasons scenery of Yanyuan; After folding along the dotted line, a miniature Yanyuan landscape emerges from the paper, corresponding to four plants and flowers respectively, which are the school’s landmark landscapes: Peking University West Gate, Boya Tower, Library and Centennial Lecture Hall.

  "When I open it again in the future, I will definitely think of the good times when I sat on the stone bench by the unnamed lake, accompanied by the sunset and blowing the breeze." Tan Yue said, "I am lucky to be able to attend the graduation ceremony on the spot. The sense of belonging and ritual when singing "Yanyuan Love" on the spot is very strong. "

  For students who can’t go back to school to attend the graduation ceremony, Peking University promises that all graduates in 2020 will receive this graduation ticket, and those who have not returned to school will be issued tickets through the departments.

  Scale life

  Wu Hao, a recent graduate of Beijing Forestry University, is looking forward to returning to school because of the easing of the epidemic. However, the epidemic in Beijing rebounded in June, and he was informed that he could not return to school. In 2020, graduates of Beijing Forestry University can only attend the online graduation ceremony.

  Goodbye without saying goodbye.

  At the end of June, Wu Hao, who was in Zhejiang, unexpectedly received a graduation gift package from the school. There are three gift certificates in the gift package: a meal voucher to welcome graduates back to their alma mater for a canteen; A lecture ticket, inviting graduates to come back to the familiar classroom and listen to the class again; There is also a degree awarding ceremony voucher, and this year’s graduates can participate in any graduation ceremony after this year.

  There is also a graduation gift with profound meaning in the gift package — — A wooden ruler.

  The structure of the wooden ruler is square: it is four inches long and ten minutes wide, and one millicent. Deep and quiet purple sandalwood is a ruler, and a leaf of ginkgo made of pure copper is inlaid in it. Next to ginkgo, the student number of each graduate is engraved. The back of the wooden ruler is also engraved with the school emblem and motto.

  "There is a ginkgo avenue on campus that attracts many people to stop every year. Ginkgo tree, which is accompanied by classmates day and night, is a special symbol in the eyes of Beilin students. " Wu Hao introduced, are those scenes in memory. There is even an interesting saying in Beilin University that undergraduates can only graduate if they have collected four photos of Ginkgo Avenue.

  Nowadays, Ginkgo biloba leaves are carved on a wooden ruler. Although the wooden ruler is short, it is full of energy. It is also this wooden ruler that will witness and measure the unique life of each graduate. The intention of his alma mater was interpreted by Wu Hao as "No rules, no Fiona Fang". Be a man with a ruler and a degree of restraint. "

  After graduating from undergraduate course, Wu Hao was excluded from a prestigious school to study biomedicine. "The outbreak of the epidemic has had a great impact on my choice. I am willing to do some research in the future. Let the future brushstrokes and paintings be more precise and definite. "

  In recent years, the graduation gift of Beijing Forestry University is unique. The gift of the 2019 graduates is a pair of exquisite wooden chopsticks, "Two chopsticks are one, and two trees make a forest". The two chopsticks piece together the school emblem and motto of Beilin, which also embodies the sincere blessing of the alma mater.

  Printers, letter also.

  Before leaving, Li Qingyu, a graduate of Shaanxi Normal University, received a graduation gift, which was the exclusive seal customized by the school. "On paper, print your own name, solemn and deep."

  The first time we met, it was a letter of admission with an inky brush. When we left, it was a purple sandalwood seal engraved with the seal of Normal University. In Li Qingyu’s view, "this is a kind of echo from beginning to end, and it is also a kind of inheritance and persistence."

  This seal is made of purple sandalwood, and the side of the seal is engraved with the school emblem and the words inscribed by calligrapher Wei Junxiu, which are intended to inherit the fine style of study of Shaanxi Normal University. The message of "Pass on the fire from generation to generation, educate and serve the country" is printed in the box with gold on the red background, which is full of earnest entrustment to carry forward the "Red Candle Spirit in the West".

  "Printers, letter also. Throughout the ages, a seal is like a fingerprint, and it is the keepsake that best represents a person. If you see a seal, you will see the person. " Xin Feng, the designer of this seal and director of the school office of Shaanxi Normal University, revealed that since 2018, the school has considered giving graduates a "permanent souvenir".

  Why did you choose the seal as a graduation gift? It is not surprising that the graduates of Shaanxi Normal University are so accurately targeted.

  "In ancient times, calligraphy and seals were an organic whole. The admission notice received at the beginning of school was written in calligraphy. So, we decided to send a seal to every graduate. In stone, metal, wood and other materials, after repeated selection and comparison, purple sandalwood is selected. This material is calm and weighty. " Xin Feng said, "In the future, every Shaanxi Normal University student will receive a calligraphy admission notice and a graduation seal, which will be their unique memory."

Running for 30 minutes in 5 kilometers, what is the level in the running circle?

5 km, neither too long nor too short, is the first small goal of many beginners, and it is also the basis for moving towards 10 km, half marathon and full marathon.

What is the level of running 5 kilometers in 30 minutes?

Runners who just start running generally need 30 to 40 minutes to run 5 kilometers. If they can run within 30 minutes, they are already at the intermediate level, and masters can run within 25 minutes. Those who can run for 20 minutes are definitely the gods among amateur runners, and 80% of runners can’t run for 20 minutes in 5 kilometers. An average pace of 4 minutes per kilometer requires not only hard training but also talent.

How long does it take you to run 5 kilometers?

According to Lao Wang’s experience, most runners can run 5 kilometers in half an hour. You can run 5 kilometers in one breath, and you are already a standard runner. If it takes less than 30 minutes, then this speed is already very standard, and it can definitely kill ordinary people who don’t run.

Generally speaking, running for 30 minutes in 5 kilometers can basically keep the heart rate at aerobic heart rate, that is, 65%-75% of the maximum heart rate. This heart rate can effectively burn fat and lose weight.

Therefore, friends who want to lose weight can run for 30 minutes at this pace, which is neither fast nor slow, and the weight loss effect is particularly good.

When you can easily run 5 kilometers in 30 minutes, with this ability as the foundation, you can improve your running performance through continuous training.

When you can run 5 kilometers in 25 minutes, you can greatly improve your cardiopulmonary endurance and your athletic ability will become very good.

A little faster, 20 minutes and 5 kilometers, is basically anaerobic exercise for amateur runners, which can improve lactate threshold and muscle endurance.

But if you just want to lose weight or run healthily,Then 5 kilometers and 30 minutes is suitable for most runners, because the faster the speed, the easier it is to get hurt, but it is not worth the loss.

Many people think that 6 minutes is too slow, but in fact, the average jogging speed of ordinary runners is usually 6-8 minutes per kilometer.

Many people run 5 kilometers in 30 minutes, but they are panting and their heart rate has already exceeded the aerobic heart rate range. There are more people who have difficulty running 5 kilometers at a time regardless of pace.

If you can run 5 kilometers in 30 minutes, and you breathe smoothly, feel comfortable, and your heart rate is not high, it already shows that you have good cardiopulmonary function.

Most runners run 5 kilometers in 30 minutes, which belongs to "moderate jogging". Their heart rate is higher than jogging, and their breathing frequency is faster than jogging. It still needs a certain sense of tension to finish.

If a woman runs at this speed, it should be said that it is quite ok. From the data point of view, generally speaking, the pace of women is 1.2-1.3 times that of men.

Female runners jog 5 kilometers in 30 minutes, which is equivalent to male runners jogging 5 kilometers in 25 minutes, indicating that they have been insisting on running training for a long time. Female runners run 5 kilometers in 25 minutes, which is equivalent to male runners running 5 kilometers in 20 minutes, indicating that they are all masters among amateur runners.

Running 5 kilometers for 30 minutes at a time is enough for both physical fitness and fat burning. All you have to do is keep the exercise habit and stick to it.

After all, most of our amateur runners don’t need to pursue higher speed like professional runners. What you need to win is not others, but yourself yesterday.

Don’t worry too much about speed. The significance of running is that when you look back one day, you find:It turns out that I have run so far, and nothing is impossible. It turns out that I can run so cool alone for so long!

The cost of fashion: the "sweatshop" behind fast fashion, which has always been ignored by us.

"Every piece of clothing is behind a life."

Behind the fast fashion clothing brands that are popular all over the world today are "sweatshops", the British documentary BBC quoted the interviewees as saying.

A professor at the Chinese University of Hong Kong once put forward the concept of "low-end globalization", which means that the raw materials behind a cup of coffee, a piece of clothing and a mobile phone are actually quite cheap.

Those developed countries that master the upstream technology independently complete the relevant design work, but they rely on workers in some underdeveloped areas to grow cotton, process clothes and assemble mobile phones, and then pay these workers extremely low remuneration, and finally sell their products at high prices, thus making a lot of profits.

This seems to be exaggerated, but in fact it is an out-and-out fact.

So, what kind of secret is hidden behind the fast fashion brand?

ZARA, Uniqlo … Since the 21st century, such fast fashion brands can be seen everywhere. They marched into major shopping malls all over the country, attracting the eyes of girls or men, which made them excited.

The reason why these fast fashion brands can last for a long time is that they can constantly innovate and design styles that are more popular and more popular with consumers.

At the same time, its low price is particularly "close to the people" for some college students with low consumption level and young people who go in and out of the workplace. Therefore, based on the above two reasons, fast fashion brands have become the main force in low-end shopping malls and even high-end shopping malls.

But I wonder if readers have ever wondered why these fast fashion brands can win the market with low prices. Is it because other clothing brands have too much premium? Or because of other unknown reasons?

(There are countless fast fashion brands)

Compared with fast fashion brands, some clothing brands are expensive, but the layout they design seems to be no different from other ordinary brands.

Especially in the current street fashion of luxury goods, a white shirt printed with the logo of luxury brands can be priced at several thousand yuan.

Presumably, some readers will also wonder, when the eye-catching logo disappears, how many consumers will the luxury goods with ordinary but expensive design attract?

This is actually directly related to the positioning of luxury goods. The main crowd of fast fashion brands is young people. The consumption level of 90% of young people can’t afford expensive luxury goods, and luxury goods are essentially customized for the rich.

(luxury shopping mall)

The physical store under the luxury line focuses on the noble service experience. Take Beijing as an example, in some high-end shopping malls, luxury stores will get the body size of the guests in advance, and then hire stars who are almost completely commensurate with the body size of the guests to try on the clothes, which saves the guests a lot of trouble. The guests only need to watch the whole process and do not need to try on the clothes in person-this is almost a high-end service with a 100% favorable rate.

In addition to the main quality service, what luxury goods do is to let the rich feel the fact that "I have money".

Therefore, even if it is a dress with a very common design style, its price will not be reduced. At this time, luxury goods are not only a piece of clothing, but also a symbol of consumption power and wealth level.

(Fast Fashion Brand)

Of course, there are also some luxury users who have a soft spot for luxury goods. Some fashion designers, after trying on a large number of luxury clothes, said that the clothes of luxury brands have a unique role in body modification, which ordinary brands can’t understand. Whether its words are true or not is only for readers to understand.

In fact, I have said so much to point out that the low pricing of fast fashion brands is actually decided by the merchants themselves, and it has little to do with the competition of other brands-all the competitors of fast fashion brands are other fast fashion brands.

The price of one company has become lower, and the other company has quickly launched preferential activities, which has led to a continuous decline in prices. But with the continuous reduction of the price, won’t it eventually lose money?

However, the prices of these fast fashion brand clothes seem to be beyond the bottom line. There are two 99 yuan and one 59 yuan brands everywhere in the shopping malls.

What is this? How can the price of fast fashion brands be so low? This has to start with the foundry of fast fashion brand clothing production.

Second, the origin of low prices of fast fashion brands

For ordinary people, there are four seasons in 365 days a year. But for fast fashion brands, there are 52 seasons in a year, and the main fashion style has only one week’s shelf life. After a week, your own style may be eliminated by the market.

(Female workers in outsourcing factories)

There is also a subtle meaning of this elimination, that is, fast fashion brands will find that other fast fashion brands have also made newer and cheaper clothes after imitating their own styles.

In addition, this week’s shelf life is also related to the design cycle of the fast fashion brand itself. In order to win a place among the fast fashion brands that have sprung up like mushrooms after rain, they must constantly update, and this update cycle is faster than the chip crisis that everyone was afraid of, and the whole process from design to sales is often completed every two weeks. After that, it will take another week to eliminate the latest clothing styles.

How to make your own brand design faster and produce faster has become the pursuit goal of all fast fashion brands.

In the design process, it must be handled by the designer who is in charge of himself, and the time must be relatively generous. If you rush, it may reduce the quality of the design style and thus lose a large number of customer groups.

(southeast Asian workers)

In this way, we can only compress the time as much as possible from the production process. For developed countries such as the United States and Japan, there are clear requirements for working hours in China. With the improvement of working intensity and the increase of overtime hours, factories must pay corresponding remuneration, which makes the cost of fast fashion brand production greatly increase, which is obviously not what manufacturers like.

Therefore, many fast fashion brands outsource their production to Southeast Asia in Asia, such as Bangladesh, Vietnam and Cambodia. These countries do not have strict labor protection laws and a relatively well-formed industrial system, and can only rely on external investment to earn foreign exchange. Therefore, the local government is even willing to help foreign enterprises "squeeze" their own workers.

The BBC once filmed a documentary called "The Real Cost" to show people what kind of working environment those squeezed groups are facing.

In Cambodia, there are 100 employees in a room of only 100 square meters. Everyone has a small space, and all food and drink must be solved in the seat. When overtime is the worst, you have to work for 12 hours a day.

What kind of 18 hours is this?

The factory is full of flying cotton wool, and the roar of machines is endless. All kinds of waste gas have been wandering in the factory without any filtration. They are not living, but living.

These workers have hardly learned any knowledge, only some experience in garment processing. They have become the cheapest labor products, repeating simple jobs day after day without any promotion.

In addition to this meaningless work, the safety environment of the factory is actually worrying.

In April 2013, a factory in Bangladesh suddenly collapsed. This factory is the outsourcing manufacturer responsible for the processing and production of fast fashion brands such as the United States, Spain and Denmark. A total of 4,000 people were killed or injured in this accident, which is shocking.

After the accident, the children of garment processing workers were crying on the ruins. Most of them lost their two most beloved relatives at once. No one knows how long they can last.

Just two months later, an accident happened at another outsourced garment factory in Cambodia, and hundreds of people were killed in the fire.

Even if they work overtime every day, the living environment is so bad every day, but the salaries of these workers are outrageous.

Let’s make a simple comparison: in the United States, a short skirt of a fast fashion brand is about $8, while the Cambodian worker who is responsible for processing and producing this short skirt may only earn $20 a month. No commission, no bonus, only dry dead wages.

In fact, in Cambodia, the minimum wage per month is around $60.

In the documentary, Cambodian workers held protests again and again, but they were all violently suppressed by the police, and their rights protection repeatedly failed.

After a period of protests, Cambodian workers quickly returned to their posts obediently.

Because they found that if they don’t do it themselves, there are more people who are willing to accept the job with a salary of only $20-countless people are willing to do this job.

Ironically, in 2013, various accidents occurred frequently in the history of clothing, but it was also a year full of fast fashion brands-the net profit of one year reached 3 trillion US dollars.

Until today, the status quo in Cambodia, Bangladesh and other places has not changed. Behind every piece of clothing are workers who bow their heads for life.

Therefore, there is no such thing as a low clothing price. Fast fashion brands can dare to mark the price so low because they are confident that the workers in the foundry must live on this job.

The price behind the seemingly low clothing price has long been marked: workers are on the one hand, and the environment is also on the other.

Because fast fashion brands rely on the word "fast", all kinds of raw materials are continuously transported into processing plants, and some discarded materials are discarded at will.

Among all countries in the world, India is one of the countries that undertake the most garment processing and manufacturing. In order to meet the production needs of some first-line sports brands and fast fashion brands, the Indian government has taken the initiative to plant a large number of genetically modified cotton in its own country.

But this kind of cotton is genetically modified, which means that they have no seeds. Every time they are planted, farmers must re-select seeds and buy pesticides again, otherwise the good land will be abandoned.

As a result, the cost of planting cotton is rising every time, because each kind of cotton needs more fertilizer once.

In the end, the cost of planting even far exceeds the income of harvest. What else can farmers rely on to make a living?

The most famous event is that in the past few years, hundreds of thousands of migrant workers in India committed suicide because of land problems. The murderer behind it, one is the Indian government, and the other is the fast fashion brands in various countries.

However, the harm is far more than that.

As a result of spraying a lot of pesticides, the fields in rural India are full of all kinds of stench, and the drainage ditches are also mixed with all kinds of residual pesticides. Every day, tens of thousands of tons of toxic wastewater flows into the domestic water of the city, killing people.

Some Indians suffer from strange skin diseases because of drinking poisonous river water, and some even have symptoms of hemiplegia. Toxic waste water is harmful to people.

In addition to these manufacturers who are responsible for clothing outsourcing, some countries that buy fast fashion consumer brands on a large scale are also facing various cloth pollution problems.

In the United States, 120 million tons of cloth waste will not be properly treated every year, and it will take at least 200 years for these wastes to degrade naturally.

So, how to deal with this rubbish? Americans choose to discard them in Southeast Asia and reprocess them in developing China countries. In the not-too-distant past, China was once the largest import market for "foreign garbage" in the world.

But for those countries where the industrial system has not been completely built, it is a big problem to deal with garbage.

Garbage transportation, garbage classification, garbage landfill treatment … Every link must have enough money to support and enough technology to guarantee.

Those Southeast Asian countries that blindly accept the garbage produced by European and American countries have gradually realized that "foreign garbage" is a bottomless pit, and all kinds of garbage are continuously transported, but the total amount of global garbage has not decreased at all-the more garbage those countries in Southeast Asia handle, the more garbage produced by European and American countries, and there is no end in sight.

In fact, the definition of fast fashion is not limited to the clothing industry, but the influence of the clothing industry is too great for people to pay attention to. Like coffee industry, IT industry and aquaculture, there are more or less behaviors of squeezing the bottom workers.

In the spring of 2022, Starbucks, an internationally renowned coffee giant, substantially raised the prices of its products. In addition to young people in the city, farmers who grow coffee beans in Yunnan also paid special attention to this news.

According to common sense, the price increase of products is often the price increase of raw materials. But in fact, farmers in Yunnan will not earn a penny more, or even benefit from it.

Yunnan’s coffee production accounts for almost 100% of China’s total coffee production, and spring is the time when coffee plantations are in full swing. Starbucks announced the price increase at this time, but all the farmers still can’t make money.

Starbucks sells a cup of coffee for 40 yuan, and farmers can only earn 20 cents. Some foreign coffee merchants bought coffee beans from Yunnan at a low price, then transported them abroad for deep processing, and finally resold them to China consumers at a high price-realizing the goal of eating them all, and ultimately, not only coffee farmers, but also young people in the city were damaged.

Farmers in Yunnan, like the bottom-level laborers in Southeast Asian countries, seem to be in the trend of rapid growth of fast fashion brands, but in fact they can only be reduced to the bottom part, earning the meager profits and making the hardest efforts.

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World Cup+Golden Ball! In just one year, Messi opened Ronaldo: the era of double arrogance officially ended.

Chatelet Opera House, Golden Globe Festival. When Beckham handed the Golden Globe Award to Messi, the audience stood up and gave applause!

This is a tribute to the ball king. During the performance inspection period of the 2023 Golden Globe Awards (from August 1, 2022 to July 31, 2023), Messi contributed 42 goals and 26 assists, as well as the World Cup champion, World Cup MVP and Ligue 1 champion trophy. The 8 th Golden Globe Award is in hand, and Messi leads alone in the century-old football.

Messi smiles and accepts the award, and we will think of Cristiano Ronaldo, one of the peerless double arrogance.

38-year-old Cristiano Ronaldo, will he feel "injured"? Cristiano Ronaldo is really a little injured-Cristiano Ronaldo, who played successfully in Riyadh, suffered a slight bruise on his ankle, which did not affect his play. The Golden Globe Award is 5-8 behind Messi, and Cristiano Ronaldo, who is competitive, is hard to quiet inside.

Sports media all over the world gave the front page headline of the cover to Messi, who was holding the Golden Globe Award, and the praise was overwhelming. At this time, Riyadh, Saudi Arabia is already late at night, and Cristiano Ronaldo may have fallen asleep, preparing for the quarter-final of Saudi Arabia’s "Guardian Cup of Two Holy Temples" on the second day, or the quarter-final of Saudi Arabia’s King’s Cup, without much attention.

At this moment, we can feel the fact more: the dispute between the peerless and arrogant has ended.

On December 10, 2022, Portugal was eliminated in the quarter-finals, and Cristiano Ronaldo said goodbye with tears; On December 18, 2022, Messi won the sacred World Cup under the crowd, and the global media all exclaimed that "the new ball king was born". In just 8 days, the peerless double pride has embarked on a different track, and its historical position has been frozen.

In the twilight of his football career, Messi made a great leap to lift the World Cup and achieve the greatest goal. C Ronaldo left regrets and explained disappointment and unwillingness with tears. On the night of the Golden Globe, Messi was crowned with the Golden Globe Award for the eighth time-this is the continuation of Messi’s joy and Cristiano Ronaldo’s sadness in the World Cup, which really ended the dispute between the two arrogance.

The era of double arrogance PK has ended, and the era of Messi and Ronaldo has also ended.Messi in Miami and Cristiano Ronaldo in Riyadh are veterans running in the afterglow of sunset, and the direction of sunset is the time to hang up your boots. This day will come eventually, and watch and cherish it.

The future belongs to Bellingham and Harland. Premier League, Champions League, La Liga, this is the sun-like stage, the center of world football. The dispute between Messi and Cristiano Ronaldo is no longer the mainstream-although the two veterans can still contribute to the monopoly level of heat and topic, the gods also have the end of the day, and next year’s Golden Globe Award is likely to completely turn over the page of double arrogance.