Open pre-sale, extended range version pre-sale 249,900 – 269,900, pure electric version pre-sale 319,900.

Look at the promotional page, book to give high-end intelligent driving, standard empty suspension + CDC, but the price is still… standard pure electric battery is good, a range extension to sell 249,900, quite confident.

In fact, the biggest selling point of E07 is SUV positioning, pickup loading capacity, which has advantages over traditional pickup trucks in terms of policy, but then again, now the pickup policy is also being released one after another, so take a step by one, don’t worry, you can wait for BYD’s shark, recently photographed domestic road test spy photos, non-bearing body, plug-in layout, it is estimated that it can be near the 200,000.

On August 24, 2022, the "Windless Aerobic TAN Origin Traceability – 2022-2023 China Air Conditioning Industry Summit Forum" was held in Harbin under the guidance of China Household Appliances Association and sponsored by China Home Appliances Network.CC,Haier, Highly,Hisense, Kelon, Konka, Leader, Meibo,beautiful,Panasonic,TCLRepresentatives of mainstream household air-conditioning brands and core component manufacturers, as well as forumsexclusivechannel partnerJD.comHome appliances, data support agency GfK Zhongyikang, etc. gathered together to talk "double carbon"The innovative development and mission of the air-conditioning industry under the goal."

High temperature "heating" air conditioner market

Although autumn has begun, many places in China are still under high temperature during the "end" stage of the "dog days".How to cool the body and the heart? The air conditioner is obviouslymostA good choice. Therefore, in the "roasting" mode, refrigeration appliances represented by air conditioners ushered in a high-temperature "hot period" in July and August. According to GfK Zhongyikang monitoring data, the retail sales and retail sales of air conditioners in the online market in July increased by 41.6% and 44.6% year-on-year respectively. Entering August, the retail sales and retail sales of air conditioners in the online market in the past two weeks increased by 76.0% and 79.4% year-on-year respectively; the offline market volume and volume also achieved a year-on-year growth of over 20%. Such asbeautiful,HaierOaks,Hisense, Kelon,TCL,PanasonicMany air-conditioning companies, such as Meibo, Changhong, and Konka, have reported to China State Grid that during the peak air-conditioning season in the past two months, there are many high-temperature days and a wide range of coverage, and the sales of the company’s air-conditioning products have increased significantly compared with before. "The installation masters are running at full capacity," said the relevant person in charge of the air-conditioning company.

However, the staged bright performance of the air conditioner market is in sharp contrast to the cold industry in the first half of the year and even the entire 2022 cold year. According to GfK Zhongyikang data, in the first half of this year, the retail volume and retail sales of the household air conditioner market decreased by 20.1% and 14.1% respectively year-on-year; in the whole 2022 cold year, the retail volume and retail sales of the air conditioner market were 43.57 million units and 150.50 billion yuan, respectively, down 15.0% and 9.2% year-on-year. "The economic downturn and epidemic directly affect the income level of consumers, so the consumer confidence index decreased year-on-year." In the opinion of Peng Xiandong, general manager of GfK Zhongyikang’s large home appliance division, this directly affects consumers’ expectations for the home appliance market and the execution of purchasing power. The corresponding air conditioner is also affected and has declined significantly. In addition, air conditioners have further entered the existing market, with less new demand. Based on this, Peng Xiandong judged that the air conditioner industry will enter a low-speed era in the next two years, with incremental scarcity. The market core will shift from the pursuit of scale to the pursuit of quality.

Peng Xiandong, General Manager of GfK Zhongyikang Home Appliances Division

Wang Lei, secretary-general of the China Household Appliances Association, also believes that this is the result of multiple factors. Including the repeated regional epidemics across the country in the first half of the year, which put pressure on the industrial supply chain and had a negative impact on the demand for air conditioners; in addition, the real estate industry is also a factor strongly related to the demand for air conditioners; furthermore, the more important objective factor is that the popularity of household air conditioners has basically reached a high level. According to the National Bureau of Statistics, the number of air conditioners owned by 100 households in China reached 117.7 units by the end of 2020, of which 149.6 were owned by 100 households in cities and towns. " At present, the social stock of air conditioners in the country has reached 540 million units, and the stock update has become the main body of current and future market consumption demand. This has a direct and long-term impact on the size of the air conditioner market. "

Wang Lei, Secretary General of China Household Appliances Association

Seeking "new" kinetic energy under the stock

When the industry enters a new development stage dominated by "stock replacement", in terms of the external operating environment, as analyzed by Wei Lai, Chief Research Officer of Zijin Tianfeng Futures, raw material prices, which account for more than 85% of the cost of air conditioners, are getting rid of the traditional cyclical framework and reshaping into a new cycle, corresponding to the reshaping of the cyclical characteristics of air conditioners at both ends of cost and consumption. Under the characteristics of the new cycle, the market prospect of air conditioners is still broad, but it needs to seek new growth momentum inward.

So, where is the new way to break the growth? Perhaps, as described by Wang Lei and various air-conditioning companies – intelligently empowered, more energy-saving, comfortable, healthy, and high-end air conditioners will bring more enthusiasm and demand from consumers, and will also bring impetus to the technological progress and product innovation of the air-conditioning industry and industry. Recent consumer street research by China Home Appliance Network also shows that price is no longer the main factor in determining consumers to buy air conditioners. When considering "replacing" air conditioners, most consumers focus on products with more energy-saving, intelligent, comfortable, healthy and other functional characteristics. Such as fresh air conditioners, global windless air conditioners, washing air conditioners, sterilization health, self-cleaning air conditioners, sleep air conditioners, etc. are all their favorite products.

The change in consumer demand is reflected in the retail end, according to GfK Zhongyikang data, 2022 cold year, the new level of energy efficiency air conditioning sales in the online channel accounted for about 67.9%, the proportion of offline reached 78.7%; fresh air air conditioning online penetration rate of about 2.3%, an increase of 283%, offline penetration rate of about 6.7%, an increase of 59.5%. JD.com platform data also shows that in the first half of the year, the turnover of JD.com platform fresh air conditioners was 5.5 times that of the same period last year, and fresh air conditioners also showed characteristics higher than the broader market by 32%; during the "618" period, the turnover of JD.com platform fresh air conditioners increased by 460% year-on-year; JD.com home appliances "815" anniversary peak period of 28 hours, the turnover of fresh air conditioners increased by more than 4 times year-on-year. " The JD.com platform always takes consumer demand as the first starting point. "Zhang Yiming, marketing director of JD.com’s home appliance air conditioner business department, said that through active market research, JD.com home appliances and various air conditioner brands work closely together, with the same perspective. They all believe that the new air conditioner in the new product may be the next growth point of the industry." Combined with the trend of purification and health, the increase in fresh air volume will be more suitable for the needs of life scenes. "

At the enterprise level, it can be seen that more air-conditioning companies are also launching products with corresponding functions or even complex functions through technological innovation to meet the diverse, personalized and quality consumer needs of consumers. Taking Casarte air conditioners as an example, at the meeting, Yan Bo, general manager of Casarte air conditioners, introduced that due to the different air pain points faced by different climates and seasons, Casarte innovatively launched the luxury version of Yunding air conditioners. "The positioning of this product is’original ecological air maintenance expert ‘, hoping to achieve the maintenance of people, the maintenance of the environment, and the maintenance of high-end lifestyles through air conditioning. Overall, what we want to do is to pass on the high-end, comfort and wisdom of Casarte air conditioners to consumers."

Midea air conditioners are also working to increase the average price of the entire industry through air conditioner products that highlight health, comfort, and intelligence. Oaks, Hisense, TCL, Konka, Panasonic and other related air conditioning brands are focusing on the fresh air track, such as Oaks launched a four-season fresh air air conditioner that can change fresh oxygen in the whole house for 1 hour, Hisense launched a high-end air environment from six dimensions such as temperature, humidity, wind feeling, purification, etc. Brilliant C200, TCL launched a small blue wing II with a large fresh air volume of 60 cubic meters per hour without secondary wall punching holes, Konka launched a smart fresh air conditioner with dual-drive hybrid fresh air system, Panasonic Anchor Health and Smart launched a series of alcohol air, etc. They all meet consumers’ needs for a healthier and more comfortable home life experience through differentiated fresh air conditioners. Kelon Air Conditioning customizes more convenient, comfortable and healthy sleep solutions for users by creating smart sleep air scenes. In addition to home split machines, Meibo Air Conditioning has found sub-sectors such as wearable air conditioners and vehicle air conditioners to seek differentiation. Changhong Air Conditioning has built a healthy living atmosphere for consumers through the creation of a fresh environment with years of accumulation of dust-free technology.

As a company specializing in thermal management and environmental control, Invik has accumulated rich technical experience in the field of precision environmental control. Wang Xiangdong, general manager of Shenzhen Invik Health and Environment Technology Co., Ltd., believes that at present, "health" should be the main breakthrough in air conditioning innovation. In this regard, EBC Yingbao advocates "safe and healthy comfort is the real comfort", and advocates fundamentally solving the comfort problem of the air environment under the premise of safety and health, and is a one-machine solution to the air environment problem. "Our air environment machine adjusts or removes the temperature, humidity, cleanliness, various pollutants, microorganisms and other indicators of the air environment dynamically, harmoniously and synchronously through multi-dimensional phase control technology, and is committed to providing customers with a safe, healthy and comfortable air environment."

It can be seen that the product evaluation dimension based on factors such as energy conservation, health, and comfort is becoming the core driving force for the reform and upgrading of China’s air-conditioning supply side. Therefore, the three major product trends in the air conditioning industry in 2023 proposed at the summit forum, namely the "energy-saving" product trend represented by Midea Xuanyao 2-horse hanging machine, Oxmos Fresh Air Pro air conditioner, Kelong Sleeping Small Ear LZ air conditioner, and Meibo Xinxinpai intelligent AI voice air conditioner; the "comfort" product trend represented by Casarte connoisseur air conditioner system, COLMO TURING household central air conditioner, Hisense Bright series fresh air conditioner, Konka smart fresh air conditioner, and Commander BIGGER air curtain air conditioner; and the "health" product trend represented by Haier washing air cabinet hanging air conditioner, EBC Yingbao pure air environment machine, Panasonic alcohol air conditioner, and Changhong guest restaurant shared air conditioner, which has been highly recognized and affirmed by the guests and industry colleagues They all anticipate that these three major product trends will become a new engine for the growth of the air conditioning industry in the upcoming 2023 new cold year.

"Double carbon" engine drives green and high-quality development

In fact, whether it is the driving effect of extreme weather on air-conditioning consumption, or the pursuit of new energy conservation, health, and comfort at the enterprise level under the leadership of stock replacement, it can be made clear that changes in the environment, market changes, and demand are forcing air-conditioning enterprises to step up innovation and development, transformation and upgrading, and also put forward new and higher requirements for the high-quality development of the air-conditioning industry, that is, the air-conditioning industry and enterprises should be socially responsible and consumer-responsible enterprises and products.

According to the IEA report, the global energy-related CO2 emissions in 2018 were about 34.20 billion tons, of which the global energy consumption of air conditioners and fans accounted for about 3.8% of CO2 emissions. It is expected that by 2050, the energy demand for space cooling will increase more than threefold. There is no doubt that the green and low-carbon transformation of the air conditioning industry is imperative.

But objectively speaking, the green and low-carbon development of the air-conditioning industry still faces no small challenges. "For the refrigeration and air-conditioning industry, under the background trend of’dual carbon ‘, the biggest challenge is that the reduction of HFCs conventional refrigerants may bring corresponding quota problems, which may directly affect the operation of an enterprise." Li Tingxun, an associate professor at Sun Yat-sen University, believes that the future control of HFCs consumption, production or quota management may directly impact the development of the air-conditioning industry. So, how can the air-conditioning industry achieve carbon emission reduction? In Li Tingxun’s opinion, on the one hand, it is necessary to improve energy efficiency. At present, the energy efficiency of air-conditioners has increased by 15%, and it may increase by another 15% in the future by 2030. On the other hand, based on the carbon emissions directly caused by refrigerants, it is necessary to choose and develop more environmentally friendly refrigerant alternatives. In this regard, the only sure opportunity is that low GWP refrigerants will have a large application in the future. In addition, materials, production, transportation, warehousing and other links will also directly or indirectly lead to carbon emissions, so air-conditioning related companies also pay attention to the carbon emission reduction of the whole life cycle of air-conditioning products.

"Compared with other manufacturing industries, I personally think the energy saving and carbon reduction of the home appliance industry has advantages." Xie Nanan, director of the environmental and dual-carbon business department of the General Technology Inspection and Testing Group, analyzed that the reason is that the home appliance industry has implemented the trade-in policy more fully, and the improvement of energy efficiency of home appliances is to reduce energy consumption from the source. In addition, the intelligence of home appliances is a systematic improvement, which is to consider the improvement of energy efficiency from an overall perspective. In addition, there is still more room for expansion in the green and low-carbon transformation of the home appliance industry, such as the control role of the supply chain, energy consumption in the production process, energy structure adjustment, and non-carbon dioxide greenhouse gas emission reduction of refrigerants such as HFCs, which are worthy of attention and active promotion by home appliance companies such as air conditioners.

As Li Tingxun and Xie Nanan said, energy efficiency is only one part of low carbon, and to maximize carbon reduction, it is necessary to go through the whole life cycle of air-conditioning products. In this regard, more and more air-conditioning companies, including Midea, Haier, Oaks, and Hisense, have begun to focus on promoting green and low-carbon transformation at the manufacturing level or within the whole life cycle of air-conditioning products. Take Midea as an example. In 2021, Midea Group officially released a green strategy, focusing on six pillars: green design, green procurement, green manufacturing, green logistics, green recycling, and green services, to build a whole-process green industrial chain. " Among them, green design is the leader and traction of the entire green strategy. "Li Jinbo, director of the development center of Midea’s Air Conditioning Innovation Research Institute, said that in recent years, Midea’s air conditioners have accumulated rich technical and product innovation practices in green design. In terms of green technology, it has continued to lay out in environmental protection refrigerant technology, global ultra-high energy efficiency technology, new generation refrigeration technology, and cold storage and heat storage technology." Midea’s air conditioners will continue to expand the supply of green products through technological innovation, product innovation, and standard guidance, to meet the growing needs of users for a better life, and to promote the green and low-carbon transformation of the whole industry. "

Compressor companies, which are the core products of the upstream supply chain of air conditioners, are also actively promoting the green transformation of the industrial chain. For example, CMCC mentioned that building a green industrial chain and promoting the green design of parts and components, including miniaturization and low noise, are all future development directions of GMCC. Haili compressor also said that whether it is from environmentally friendly refrigerant substitution, energy efficiency improvement, including flattening and miniaturization, Haili compressor has always been serving the air conditioning industry and continues to move forward around the green and low-carbon development direction.

It is worth mentioning that at the meeting, Wang Lei and Lv Shenghua, editor-in-chief of China Home Appliances Network, led all the air-conditioning-related enterprises and industry guests to issue the "Green Energy-saving Air Conditioning Replacement Initiative" to the air-conditioning industry – actively responding to the national "double carbon" strategy and the 2022 National Home Appliance Consumption Season activities to promote the quality of green smart air conditioners, increase varieties, and create brands; industry organizations, upstream and downstream industries give full play to their respective advantages to promote a new round of "trade-in" and "home appliances to the countryside" work, promote the upgrade of air-conditioning consumption in an orderly manner, and continue to lead the trend of quality, greening, and intelligence of air-conditioning consumption. This move undoubtedly further sounded the clarion call for the green and low-carbon

On March 20th, Geely Automobile (00175.HK) announced its financial report for 2023, and the company achieved an operating income of 179.2 billion yuan, a year-on-year increase of 21%, a record high. The net profit of returning to the mother reached 5.308 billion yuan, compared with 3.511 billion yuan after deducting the one-time bargaining acquisition income in 2022, a year-on-year increase of 51%; The net cash level increased by 46% year-on-year to RMB 28.4 billion, and the reserves were abundant and stable.

The financial report shows that Geely Automobile’s profitability has improved significantly, and the gross profit situation has improved due to product structure optimization, cost reduction and scale effect. The total gross profit has increased by 31% year-on-year to 27.4 billion yuan, and the gross profit margin has increased from 14.1% in 2022 to 15.3% in 2023.

Behind the bright financial data is the strong market growth potential of Geely Automobile. According to the data of the Federation, in 2023, the cumulative retail volume of domestic passenger cars was 21.699 million, a year-on-year increase of 5.6%. Under the background that the overall growth of the automobile industry is slowing down and the market competition is becoming increasingly fierce, Geely Automobile has exceeded its annual target of 2023, with a cumulative sales volume of 1,686,500 vehicles, up about 18% year-on-year, and its annual sales volume has reached a record high. At the same time, Geely Automobile has also become one of the few car companies that successfully completed the annual sales target.

It is worth noting that the new energy vehicle business has become a strong support for Geely’s performance growth. In 2023, the domestic new energy vehicle market still maintained a growth trend, and the cumulative wholesale sales volume of new energy passenger cars was 8.864 million, a year-on-year increase of 36.3%.

In this context, Geely Automobile’s sales of new energy vehicles still outperformed the broader market in 2023, with a year-on-year increase of 48%, a penetration rate of 29%, and a monthly penetration rate of over 40%.

Among them, the brand-new middle and high-end new energy brand "Geely Yinhe" series has rapidly brought three products, namely Yinhe L7, Yinhe L6 and Yinhe E8, to the market since it was released in February last year, forming a product layout of pure electric+hybrid electric, car +SUV in the mainstream new energy market, and achieving a cumulative sales volume of over 110,000 vehicles in nine months after listing. Since the release of the brand, Geely Galaxy has continuously strengthened its "high-value reputation", and its models are equipped with self-developed Aegis battery safety system, Raytheon hybrid, Galaxy N OS and other technological configurations, becoming the "king of volume" in the mainstream new energy market.

At present, the Krypton brand has firmly established itself in the luxury intelligent pure electric market. 2023 is a year of accelerated evolution of Krypton, and two new models have been launched, and the product matrix continues to expand. In 2023, a total of 118,700 vehicles were delivered, a year-on-year increase of 65%. As of December 31, 2023, the cumulative delivery of Extreme Krypton brand exceeded 190,000, setting a new record for the delivery speed of new forces, and its four models have become the benchmark of market segments.

In addition, the electrification transformation of the Lectra brand has also achieved good results. In 2023, Lectra brand launched a number of new energy vehicles equipped with plug-in hybrid technology, such as Lectra 09, Lectra 08 and Lectra 06. Among them, the sales volume of LEEK 08EM-P increased steadily after its listing, and it became a hot-selling product in the high-end plug-in SUV market. According to the data in December 2023, the new energy vehicles of the Lectra brand account for 55.3% of the total monthly sales, and the electrification transformation is expected in the future.

At the same time, Geely Holding Group has owned a number of listed companies, which also provides a more solid foundation and support for Geely Automobile’s future performance growth. For example, Lotus, which recently listed on the US stock market, has aroused widespread concern in the industry.

"The listing of sub-brands including Lotus has important positive significance for consolidating the core business of Geely Holding. Geely Holding and its global strategic partners have maintained continuous, stable and growing cooperation for a long time in terms of technology authorization and technology research and development services. The development of sub-brands has created a good foundation for Geely Holding’s internal collaboration and cooperation with Geely Automobile based on the principle of marketization, and also brought opportunities for revenue growth for Geely Automobile Group. " Li Donghui, CEO of Geely Holding Group, Vice Chairman and Executive Director of Geely Automobile Holdings Limited, said.

At present, the competition of electric vehicles has entered the intelligent competition in the second half. It is very important for major car companies to master the core technologies in the intelligent field and apply them on a large scale, which is also the key to win the competition.

For Geely Automobile, intelligence is also its key business area. In 2023, Geely Automobile’s strategic layout in intelligence gradually ushered in the "harvest period", and the results of "Smart Geely 2025" successively landed.

For example, in February 2023, Geely Star Smart Computing Center was officially launched, becoming a smart computing center with leading self-built equipment scale, leading comprehensive computing power, leading business coverage, leading intelligent support capability and high security level among domestic car companies. In January, 2024, Geely Xingrui AI model was officially released, leading the AI era of China automobile in full scene.

In the field of intelligent driving and intelligent cockpit, the satellite communication technology of "integration of heaven and earth" has been initially constructed. At present, two orbital surfaces have been launched and deployed, and there are 20 satellites in orbit. Geely Yinhe E8 and Kyk-krypton 007 models have taken the lead in carrying self-developed satellite communication technology. In the case of no ground network coverage or damage to the ground network, users can send and receive satellite messages through the car to realize safe travel and "never lose contact".

In addition, the Geely NOA advanced intelligent driving assistance system and the Lectra NOA intelligent driving system have been opened, and the extremely high-speed autonomous navigation assistance of NZP has been opened in 22 cities including Shanghai, Hangzhou and Guangzhou. Starting from the second quarter of this year, the city NZP will also open the first batch of users’ public beta in the national core cities.

Thanks to the core intelligent technology, Geely Automobile’s product strength has grown strongly, and in the new round of market ‘ Inner volume ’ It is expected to form differentiated competition and win the initiative. In the beginning of 2024, the domestic auto market set off a new round of "price war", and the competition was extremely fierce. Under this background, Geely Automobile broke through the tight encirclement and ushered in a "good start". From January to February, the cumulative sales volume of Geely Automobile was 324,900 vehicles, up by over 55% year-on-year, among which the sales volume of new energy vehicles was 99,300 vehicles from January to February, up by 208% year-on-year.

"In 2024, the competition in China’s automobile industry will be more intense, and the knockout round will begin in an all-round way. The industry will enter the integration period and reshuffle. Geely Automobile adheres to the basic practice of internal strength and long-term, and insists on quality first and safety first for a long time. At the same time, it gives full play to the advantages of scale, systematic efficiency and innovation ability, improves product quality and achieves cost reduction and efficiency improvement. " Yan Jiayue, CEO of Geely Automobile Group, said.

The profound technical background and constantly evolving product strength have given Geely Automobile the confidence to continue to soar. In 2024, Geely Automobile set an annual sales target of 1.9 million vehicles, up about 13% year-on-year, of which 810,000 vehicles were new energy vehicles, up more than 66% compared with the total sales achieved in 2023, and the penetration rate of new energy increased from 29% in 2023 to 42.6% in 2024.

At the product level, Geely Automobile accelerated the iteration, launched a new round of product offensive, and continued to push the brand upward. In 2024, Geely brand will push three new energy products; The lectra brand will push three brand-new new energy products, and the first new energy medium-sized car, Lectra 07 EM-P, will be launched in May. Extreme brand will push three new energy products.

Shen Wanhongyuan said in the research report that in the complicated competitive environment, only the brand is the element that can be remembered and preserved by the market. Geely, Link, and even Krypton have all proved Geely’s brand operation ability. Shen Wanhongyuan is still optimistic about the high-quality independent brand enterprises that insist on operating brands, and believes that they will eventually occupy a bigger sky after the big waves.

(This article does not constitute any investment advice, and the information disclosure content shall be subject to the company announcement. Investors operate accordingly at their own risk. )

　 　 　 　 CCTV News:The State Administration of Press, Publication, Radio, Film and Television recently released a report on China’s game industry in the first half of this year. The report shows that in the first half of this year, the actual sales revenue of China’s game market reached 99.78 billion yuan, up 26.7% year-on-year, nearly four times the total box office of China’s film industry in the first half of this year.

　 　 　 　 The rise of mobile games occupies half of the country.

　 　 　 　 According to the statistics of the industry report released by the General Administration of Press, Publication, Radio, Film and Television, the number of game users in China has exceeded 500 million in the first half of this year. With the further development of mobile internet technology, the number of users of client games and web games has declined, and the number of mobile game users has increased by 7.5%, reaching 435 million. Correspondingly, the sales revenue of the mobile game market in the first half of this year has reached 56.1 billion, which doubled year-on-year.

In the first half of the year, the sales revenue of the mobile game market reached 56.1 billion, which doubled year on year.

　 　 　 　 Paying attention to independent research and development, and laying out long-term mobile games has become the main strategy of game enterprises. Taking military games as an example, at present, domestic self-developed game products, including Battleship Hunter, world of tanks, World Military, etc., have firmly attracted 80 million fans and become typical representatives in the vertical segmentation field of domestic games.

　 　 　 　 In addition, the report also shows that with the continuous expansion of the market scale of China’s game industry, the degree of concentration of the game industry is getting higher and higher, and enterprises are also expanding and integrating from simple game development to cultural pan-entertainment industries such as network, movies and television. For example, there are more than 700 games on the mobile game platform of Sanqi Mutual Entertainment, with more than 580 million players on the page game platform and more than 65 million overseas registered users. With the help of the user resources and market operation of online games, mobile games and overseas business platforms, the industrial chain of Sanqi Mutual Entertainment Pan-Entertainment has also been continuously expanded, and the development of pan-entertainment such as film and television, show and animation has been achieved.

　 　 　 　 Cultural confidence, strong export of original games

　 　 　 　 According to the data of the semi-annual report of the game industry, in the first half of this year, the overseas market income of China’s independent research and development of online games was 3.99 billion US dollars, about 26.7 billion yuan, up 57.7% year-on-year. The independent research and development of game products with China elements became the main growth driving force for accelerating the expansion of overseas markets.　

Game companies pay more attention to research and development of connotative products with China cultural symbols.

　 　 　 　 Excavating traditional culture, implementing the boutique strategy and taking the best-selling and long-selling route have become the main means and goals for powerful enterprises to expand overseas markets. More and more game companies pay more attention to the research and development of products with China cultural symbols. Statistics of gamma data, professional analysis data from the game industry, are adapted from Jin Yong’s martial arts novels, such as The Legend of the Condor Heroes and The Legend of the Dragon Slayer, and Zhu Xian, which is adapted from the story of Shan Hai Jing, have received good market response in overseas markets and maintained an average annual growth rate of 20%.

　 　 　 　 When the game goes overseas, not only the story should be beautiful, but also the channels should be accessible. Powerful enterprises have begun to set up R&D centers overseas. With the help of six R&D centers established in Shanghai, Singapore, Germany and other places, more than ten domestic game products, such as Legendary World, legend of mir and Dragon Valley, have entered more than 100 countries and regions. Some games have more than 1 million online users at the same time, and the number of active users of Legendary World has been among the top ten in the world for many years.　

　 　 　 　 E-sports market revenue of 36 billion, an increase of more than 40%.

　 　 　 　 The game industry report released by the State Administration of Press, Publication, Radio, Film and Television also shows that from January to June this year, the actual sales revenue of the e-sports game market reached 36 billion yuan, up 43.2% year-on-year, accounting for nearly 40% of the total game industry revenue.

In the first half of the year, more than 100 large and medium-sized e-sports events were held in China.

　 　 　 　 According to the report data of the game industry in the first half of the year, at present, the global users of Knife Tower 2 exceed 100 million, while the players in China account for 12.6%. E-sports has not only loyal players, but also loyal audiences. According to the report, 35% of the audience in China spend six hours a week watching professional e-sports competitions, just like watching sports events. In the first half of the year, more than 100 large and medium-sized e-sports events were held in China. It is estimated that the total prize money for this year will exceed 64 million US dollars, about 430 million yuan. In 2010, the scale of China’s e-sports market was only 4.41 billion yuan, which increased tenfold in six years. China’s e-sports is gradually changing from a follower of the world’s e-sports to a leader and leader.

Easy and casual esports games are favored by players.

　 　 　 　 In addition, in the e-sports market, in addition to highly antagonistic game products, some relaxed and casual e-sports games are also favored by players. A game called "Ball Fight" is loved by all age groups because of its various operating modes and strong interactivity. It has more than 300 million users worldwide and has become a light e-sports game with the largest number of players in the world.

　 　 　 　 Industry experts believe that China’s e-sports industry has grown rapidly and benefited from the optimization of the industrial environment. Last year, the General Administration of Press, Publication, Radio, Film and Television organized the "China Original Game Boutique Publishing Project"; The Ministry of Culture also issued a document to support the creation of regional, national and even international game entertainment competitions; In addition, the Ministry of Education listed "E-sports and Management" as one of the 13 supplementary majors in colleges and universities in 2017.　

　 　 　 　 Experts pointed out that China’s game industry still needs innovative ways to train talents to accelerate its development and achieve stability. We can find and train talents through various ways such as joint recommendation and training by enterprises and colleges, and competition selection and training.

　　China Securities Network News (Reporter Confucius Yuan) China Petrochemical announced that the company recently received a reply from the China Securities Regulatory Commission, agreeing to the company’s registration application for issuing shares to a specific target. The plan of this issuance is to issue A shares in full to China Petrochemical Group, the controlling shareholder of the company, at the average transaction price of the company’s A shares in the 20 trading days before the pricing benchmark date. All the funds raised in this issuance will be invested in the project construction in the fields of clean energy and high value-added materials.

　　Faw-Volkswagen’s golf has added two new models, namely, Le Xiang Edition and Da Ren Edition, of which the official guide price of Pro280TSI Le Xiang Edition is 151,300 yuan, and the official guide price of Pro280TSI Da Ren Edition is 153,300 yuan. The two new models have been further upgraded in terms of comfort and technology configuration. At present, the official guidance price range of the eighth generation digital golf is 129.8 ~ 165.8 thousand yuan. In order to further meet the needs of consumers, FAW-Volkswagen added Golf Pro280TSI Lexiang Edition and Daren Edition, which further improved the comfort and technology configuration. Among them, Lexiang Edition was equipped with an electric seat bag, and Daren Edition was equipped with an electric seat bag and a smart interconnection bag. In addition, the purchase of any golf model also provides two digital package configurations free of charge for a limited time: digital key 2.0 and AR real navigation system (including driving recorder).

　　During the event, FAW-Volkswagen Golf upgraded the digital key 2.0 and AR real-life navigation system (including driving recorder). The digital key 2.0 can realize remote car control by mobile phone, including more than 10 practical functions, such as remote start and stop, one-button cold car hot car, remote air conditioning temperature control, remote door lock release, GPS navigation and car search, which greatly improved the convenience for users to interact with their cars. AR real-life navigation system (including driving recorder), through panoramic AR display, drivers can obtain navigation information and driving images more easily and intuitively, reduce misjudgment caused by unclear, and improve driving safety. The navigation can also be seamlessly integrated with the ADAS system of the vehicle, and provide more accurate navigation guidance and driving advice by obtaining the data of vehicle sensors in real time.

　　In terms of technological value-added, Golfers Edition is specially equipped with smart interconnection package and upgraded to a new interactive CNS3.0 intelligent car navigation infotainment system with a 10-inch touch color screen, which integrates rich infotainment functions and brings a minimalist and intelligent operation experience; Moreover, you can send navigation maps and share mobile music through the mobile APP. In addition, the instrument has also been upgraded to a 10.25-inch high-end full liquid crystal digital instrument (FPK Medium), and a car networking system with intelligent car control, intelligent navigation, intelligent voice and intelligent entertainment has been added.

　　The overall style of the interior inherits the driver-centered design concept of golf. The design of the double screen is separated from the central control area, which makes the screen form more free and the size further expanded. The strong sense of suspension generated by the independent screen forms a brand-new Floating Design framework. The full-touch control mode not only greatly enhances the technological sense of the interior, but also conforms to the humanized design, so that all the operations of the driver are within reach. Both the Golf Enjoyment Edition and the Daren Edition are equipped with electric seat bags, and the main driver’s seat has 10-way electric adjustment (with 4-way lumbar support) and memory function, in which the seat memory function can be SET by the set button or bound with the car account, so that every driver can easily enjoy convenient and personalized service.

　　Golf Enjoy Edition and Talent Edition also retain the original all-weather LED headlight design, and the luminous LED headlights cooperate with the tension shape connected with the grille to break the conventional layout form and highlight a stronger sporty atmosphere. At the same time, a large number of intelligent technologies are applied to meet the needs of users in appearance. For example, a multifunctional rearview mirror integrating electric folding, electric adjustment, heating and defrosting, and LED turn signal is adopted, which automatically folds when parking, and the passenger’s side exterior rearview mirror automatically turns over when reversing, and the downward turning position and angle can be set individually, presenting a better view for drivers and passengers. (Source: FAW-Volkswagen)