FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  On May 28th, the brand’s first miniature pure electric vehicle was officially launched. Previously, the car has been pre-sold, and the pre-sale price of 28,900 yuan is combined with the appearance and the current micro-electric vehicle market. From the point of view, FAW Pentium Pony is a model with good competitiveness. Today, Pentium Pony officially announced its listing in Xiamen. The new car has launched three models, and the official guide price is 26,900-31,900. At the same time, the brand also provides multiple gifts for car booking users.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.
FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  Faw Pentium pony car purchase policy

  This time, FAW Pentium Pony released a gift of 5-fold car purchase, and 0 yuan bought a pony, which was upgraded for 2 years. At the same time, it also released a family pet gift care+ pet for the family who bought the pony.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.
FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  Review of faw Pentium pony models

  FAW Pentium Pony is the first pure electric mini-car under the FAW Pentium brand. It has a three-door and four-seat body layout, and its appearance is small and lovely, which is very suitable for the aesthetics of young female users. The whole vehicle adopts the shape of a square box, and it is available in six appearance colors: Tiandai Green, Cheese White, Camellia Green, Peach Powder, Jasmine White and Bubble Blue. Bright body color matching.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  The front part uses the design idea of combining Fiona Fang, and the rounded headlight shape highlights a cute feeling, and a halogen light source is used inside. The middle part of the enclosed front grille is a charging hatch that can be opened by pressing, and a slow charging interface and a glass water filling port are arranged inside. The front face uses a design that contrasts with the body, which highlights a lovely visual impact as a whole.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  On the side of the car body, the new car adopts a double-door design, and the length of the door opening occupies the whole car body. As a mini-car, FAW Pentium pony car provides four seats, which greatly increases the convenience of travel. In terms of vehicle size, the length, width and height of the new car are 3000/1510/1630mm, the wheelbase is 1953mm, and the minimum ground clearance is 130mm. Commuting in the city will be very flexible and convenient.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  The straight tail is in line with the shape of the square box car, and the taillights are consistent with the headlights. The brake lights use LED light sources, and the taillights as a whole look very transparent. When we open the tailgate, we can see that although the new car is positioned as a mini-car, it still reserves a certain trunk space. There is no problem in placing schoolbags and sundries at ordinary times. The rear seats can be completely tilted forward, and it is not a problem to load some big luggage.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.
FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  It is reported that in order to highlight the personality of FAW Pentium Pony, the official said that personalized customized modification will be provided for the bumper, body decoration and other parts of the car, and there may be more than 100 modification schemes. We provide users with original customized service with excellent price and high quality.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  The new car has the same layout and appearance style in the interior, which basically belongs to the lovely style route. The design of the center console is light and thin, and with a large front windshield, the performance of the front view will be excellent. The steering wheel is made of foamed material, and the size is not large, and the grip is still good.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.
FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  Almost all the control buttons in the car are concentrated in the center console, such as glass lifting buttons, air conditioning, radio adjustment, shift knob and so on. It is worth mentioning that the radio button layout of this set has been designed in the style of game controller, and I have to admire the designer’s brain hole. At the same time, the switch and brake pedal are also designed with game elements.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  The new car has a 7-inch LCD dashboard, and the top model will have a reversing image. The seat is made of woven fabric. In configuration, the new car is equipped with Bluetooth, radio, manual air conditioner, 12V power supply and remote control. App remote control includes mobile phone remote unlocking, remote locking, one-click car search and flashing lights and horns. Safety configuration includes rear reversing radar, main airbag, tire pressure alarm, uphill assist, ABS+EBD, etc. It can be said that sparrows are small and complete.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.
FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  In terms of power, FAW Pentium Pony is equipped with a single motor with a maximum power of 20 kW and a peak torque of 85 Nm. It is equipped with a lithium iron phosphate battery pack, which has a pure battery life of 122km and 170km under CLTC working conditions. It supports the switching between sports and economy driving modes, and adopts rear-wheel drive. The car only supports slow charging. The minimum power consumption per 100 kilometers is only 8.8kW·h (that is, 8 kWh). The suspension part adopts front McPherson independent suspension, rear three-link dependent suspension with electric power steering, and the braking is front disc and rear drum.

FAW Pentium pony with a price of 26,900-31,900 was officially listed.

  As the first mini-car of FAW Pentium, Pentium Pony focuses on the commuter market for young users. With its small, flexible and lovely shape and relatively rich configuration, the owner has a very good quality in the domestic mini-electric vehicle market, plus the very affordable price and car purchase gift. For young users who want to pursue individuality, they can buy one.

Jiangxi Provincial People’s Government Department Information The First Top 20 List of Internet Enterprises in Jiangxi Province was released.

On November 22nd, under the guidance of Jiangxi Communications Administration, the Network Security Industry Development Center of the Ministry of Industry and Information Technology and Jiangxi Internet Association jointly released the Top 20 Internet Enterprises in Jiangxi Province in 2019 in Fuzhou. Top 20 enterprises adhere to innovation-driven development, actively integrate with the real economy, promote the change of economic development power, and lead the high-quality economic development of Jiangxi Province, showing five characteristics:

First, the development momentum of enterprises is strong, which has significantly boosted the digital economy in Jiangxi. In 2018, the growth rate of Internet business revenue was as high as 114.7%, maintaining an ultra-high-speed growth momentum and becoming one of the backbone forces to promote Jiangxi’s economic development. The second is to increase investment in innovative research and development to support the rapid development of enterprises. R&D investment increased by 59.6% year-on-year. Enterprises actively developed new technologies and applications, increased investment in innovative R&D, and further enhanced the competitiveness of Internet enterprises. Third, advertising media has become a new bright spot in the industry, and new formats have boosted new economic development. There are six enterprises with advertising media as their main business, which has become a new bright spot in Jiangxi Internet industry. From the perspective of income structure, advertising media and game companies rank in the top two, with a total of 87.3%. Fourth, promote the conversion of old and new kinetic energy, and create a new modern industrial system of "internet plus". Grasping the pain point of traditional industries’ internetization, we have created a number of successful cases in logistics, drug sales, media and other fields, actively promoted the digitalization, networking and intelligent transformation of traditional industries, and created a new modern industrial system of "internet plus". Fifth, the coverage area is relatively balanced, with Nanchang and Shangrao leading the province. Enterprises are located in 8 cities including Nanchang and Shangrao. Among them, the number of Nanchang enterprises reached 11; A number of emerging leading enterprises have emerged in other cities, which have spawned many new models and new businesses.

List of Top 20 Internet Enterprises in Jiangxi Province

List of the Most Growing Internet Enterprises in Jiangxi Province

The Most Innovative List of Internet Enterprises in Jiangxi Province


Source: Jiangxi Provincial Communications Administration

Skyworth EV6 adds two new models, starting at 171,800 yuan

A few days ago, the 2021 Skyworth EV6 added two new models, 620 Happy Edition and 620 Travel Edition, the official guide price is 171,800 yuan and 190,800 yuan respectively. The two models are the same as the 410/520 Happy Edition and Travel Edition models in configuration, only the battery life has increased, and the comprehensive battery life of CLTC working conditions is 620km.

The 2021 Skyworth EV6 adopts a middle net design, with a straight roof line and a through waist line design. The side of the body is very smooth, and the wheel hub adopts a multi-spoke shape, which looks more delicate. In terms of size, the length, width and height of the new car are 4698/1908/1696mm respectively, and the wheelbase is 2800mm.

In terms of power, the new car is equipped with a motor with a maximum power of 150kW and a peak torque of 320N · m; under CLTC conditions, the 85.97kWh battery pack provides a range of 620km.

The new car is equipped with a full LCD instrument panel, a floating central control screen, a three-spoke multi-function steering wheel and a knob-type electronic stopper, with a relatively simple style.

2022 Skyworth EV6, has opened the pre-sale, the new light water blue color scheme, a total of three models, the pre-sale price is 199,800 yuan for the standard version, 225,800 yuan for the smart version, and 272,800 yuan for the PRO version.

The 2022 Skyworth EV6 is equipped with The first wire-controlled chassis in the country , adopt 40% lower EHB (Intelligent electric booster), efficient recovery of braking energy, can increase the mileage in urban conditions by about 30% when the brake pedal is smooth, with multi-stage braking backup. 85.97KWh high energy storage battery pack This gives the car a CLTC range of 620km.

165,800 can buy it, Balanced Power Pie

Nowadays, there are many types of cars, and the various models are dazzling. At this time, we should start according to our own reality, and the one that suits us is the best. The richness of a car’s configuration is related to the user’s car experience, so today many people are concerned about its configuration. Let’s take a look.

Let’s take a look at the appearance of Skyworth EV6. The front face of Skyworth EV6 looks more dignified and recognizable as a whole. At the same time, the headlights show a streamlined design style, which is very domineering as a whole. The car is equipped with, delayed closing, etc. Come to the side of the car, the body size of the car is 4720MM*1908MM*1696MM, the car adopts a young personality line, the side looks very simple, with large-sized thick-walled tires, the shape is quite simple. In terms of rear design, Skyworth EV6 rear line is domineering, and the taillights look very clean and refreshing, creating a good atmosphere.

Sitting in the car, the interior of Skyworth EV6 enhances the visual coolness, and the visual effect is very good. The steering wheel of the car is very in line with the interior style, and it is made of plastic material, which gives people a bright feeling. Take a look at the central control, with the 8-inch touch LCD central control screen, the interior style is impressive, and the overall design of the central control is very good. The dashboard and seat are also eye-catching, and the dashboard design is remarkable, which looks more rustic. The car uses leather seats, which are wrapped in place and very comfortable to ride.

The Skyworth EV6 is 150KW, with a total torque of 320N.m and a maximum speed of 150km/h.

It is a pity that the rear seats cannot be reclined. In addition, the car is equipped with anti-lock braking (ABS), brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), body stability control (ESP/DSC, etc.) main driver airbags, passenger seat airbags and other safety configurations.

The Skyworth EV6 introduced today is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations. The driving experience and space experience are nothing to be picky about. If you are interested, you may wish to experience it in practice.

How to move towards standardization after the uproar of online celebrity in running all the way

  In a melon and vegetable planting base in Qian ‘an City, Hebei Province, villagers used live broadcast to promote tomatoes. Xinhua news agency

  In a business exhibition company in Chenghai District, Shantou City, Guangdong Province, an anchor sells car models in the live broadcast room. Xinhua news agency

  In a flower planting base in Xindian Street, Dongying District, Dongying City, Shandong Province, college students returning home during the winter vacation live broadcast with goods. Song Xinggang photo/bright picture

  In Dinghe Village, Tangqi Town, Linping District, Hangzhou City, Zhejiang Province, the network anchor is selling special new year goods such as dried herring live. Xinhua news agency

    These days, major e-commerce platforms have launched the "New Year Festival", and Li Dian, a Beijing citizen, is also busy buying in buy buy, but she feels more rational recently. "Now I won’t spend a lot of time in the live room, but I want to take a few minutes to go to the live room of the head anchor when I want to buy something, browse the products of the day, buy them if necessary, and quit the live room immediately if I don’t." Li Dian once bought a lot of good things with good quality and low price in the live broadcast room, and also encountered "things are not as good as the anchor said" or even quality problems. "But overall, the live broadcast industry has become more and more standardized recently."

    On December 20th, 2021, the Inspection Bureau of Hangzhou Taxation Bureau of Zhejiang Province informed that Huang Wei (net name: Viya), the network anchor, had been punished by tax administration according to law, and the tax was recovered, the late payment fee was added and the total fine was 1.341 billion yuan. Subsequently, Viya’s platform accounts were blocked. As soon as the news came out, public opinion was in an uproar. People were both surprised at the wealth myth created by online celebrity’s economy and at how many chaos there were in the live broadcast industry.

    Indeed, this is not the first time that anchor online celebrity has "overturned". "Water Army" swipes bills, sells fakes and evades taxes … … Online celebrity’s economic turnover, which has been refreshed repeatedly, is bound up with all kinds of chaos that has never stopped. In the past two years, with the introduction of various management measures and the strengthening of tax supervision, a clear signal has emerged — —

    The period when online celebrity’s economy ran like a runaway wild horse, such as live broadcast with goods, has passed in a hubbub. Online celebrity’s economy will have a long-term future only if it is standardized in development, developed in standardization and changed into a healthier growth mode.

  Triumphant: Last year, the live broadcast market was nearly 2 trillion yuan.

    “3、2、1! Link! " "Buy it", these familiar slogans, were not "hot" more than two years ago. In Li Dian’s impression, he probably heard the names of Li Jiaqi and other head anchors in 2019, but he didn’t watch the live broadcast at that time. "At that time, I didn’t even know where to watch the live broadcast. After chatting with friends, I realized that Taobao actually had an App dedicated to watching the live broadcast." Li Dian recalled that after the outbreak of the COVID-19 epidemic in 2020, he spent less time going out and more time at home. Slowly, she started shopping with the head anchor.

    Looking back at the development of e-commerce live broadcast, with the help of the influx of capital flows and the epidemic, the whole industry has made great strides in the past two or three years, and some media even used "rapid ripening" to describe the development of this industry.

    "During the epidemic, many businesses were blocked from operating offline, and the inventory pressure was high. This sales method of live broadcast with goods has found a way out for shops with sales difficulties, and also meets the needs of consumers. With the active promotion of e-commerce platforms and shopping malls, live delivery has developed rapidly. " Pan Helin, member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology and executive director of the Digital Economy Research Institute of Zhongnan University of Economics and Law, said.

    According to the Research Report of China Live E-commerce Industry in 2021 released by iResearch, by the end of 2020, the number of live e-commerce users in China reached 388 million, accounting for nearly 40% of the total netizens, and nearly two-thirds of users made purchases after watching the live broadcast. According to the enterprise survey data, in 2020, the number of registered new live broadcast enterprises in China increased by 10 times compared with 2016. Online celebrity’s economy, such as e-commerce live broadcast, attracted a large number of practitioners to enter the market, and the number of MCN agencies engaged in online celebrity brokerage achieved a spurt growth from more than 150 in 2015 to more than 20,000 in 2020. The report pointed out that nearly 1,000 live broadcast rooms with sales exceeding 100 million yuan will be born in 2020, and it is estimated that the size of the live broadcast market will be close to 2 trillion yuan in 2021.

    Online celebrity traffic anchor’s super liquidity has attracted many stars and entrepreneurs, trying to get a slice of it. Judging from the overall sales record, the live broadcast of "Fire Out of the Circle" not only makes many new domestic brands well known, but also opens up more sales for agricultural and sideline products, which also drives the rapid growth of online consumption. According to the latest data released by the National Bureau of Statistics, in 2021, the national online retail sales increased by 14.1% over the previous year, among which the online retail sales of physical goods increased by 12%, with an average growth rate of 13.4% in two years, which was significantly higher than that of offline consumption.

    Undoubtedly, running all the way’s live broadcast with goods and other online celebrity economies have promoted the development of digital economy. "The live broadcast involves a wide range of goods, and the content display and affordable discounts of the live broadcast have stimulated the enthusiasm of consumers, contributed to the prosperity of China’s consumer market, and also played an important role in promoting the development of domestic goods." Pan and Lin said.

    Zhao Ping, vice president of the Research Institute of China Council for the Promotion of International Trade, told the reporter that as an iterative mode of traditional e-commerce, live broadcast with goods has accelerated the high growth of online consumption, and online interaction and all-round display of goods have made it easier for consumers to understand and choose goods, which is conducive to expanding the scale of consumption, creating more consumption growth points and further exerting the pulling effect of consumption on economic growth.

  Frequent chaos: exaggerating propaganda, selling fake goods, and "water army" brushing orders are endless.

    Like any other industry that grows wildly, online celebrity’s cargo carrying industry is experiencing problems at the same time, just like a gorgeous robe covered with lice, behind which is a "chicken feather".

    During the Double Eleven last year, Zhejiang Consumer Protection Committee conducted a consumer inspection on the live broadcasts of five platforms and 17 anchors from Taobao, Pinduoduo, JD.COM, Aauto Quicker and Tik Tok. It is found that five anchors, such as Timor Little Crazy and Yunyun Live Room, have some problems, such as exaggerating propaganda, using absolute advertising language and comparing prices with other live rooms. Knowing that the quality of anchor products such as YEATION and Rongwei No.7 (Xiao Xuan Ge) does not meet the standard; In Li Jiaqi and Baibai Rabbit Live Studio, 1 batch and 2 batches of commodity labels were found to be irregular.

    This is just the tip of the iceberg. Previously, the anchor Simba received much attention because of the "fake bird’s nest" incident. In addition to him, there are many anchors selling fakes. From time to time, the products in the live broadcast rooms of anchors such as Viya and Li Jiaqi have exposed the quality problems, and consumers often encounter the phenomenon that anchors do nothing after sale and kick balls with merchants.

    From the price point of view, Li Jiaqi, Viya and L ‘Oré al had a dispute over pricing during the Double Eleven last year. At that time, some consumers found that the price of products purchased in the live broadcast room in Li Jiaqi was higher than that in the L ‘Oré al store, and L ‘Oré al explained that it was due to the superposition of official cross-store coupons of Tmall. At that time, the public opinion was quickly divided into two waves. Some people thought that L ‘Oré al’s commitment to the maximum intensity of the whole year was not achieved, which was a sign of dishonesty; Some people think that it is unreasonable for the head anchor to demand the lowest price of the whole network by virtue of its near monopoly position. The term "the world has been suffering from live broadcast for a long time" immediately boarded the hot search. "If you don’t squat down the live broadcast rooms of these anchors, don’t you deserve to buy low prices?" Some netizens issued such a question.

    Some small and medium-sized businesses don’t have much say in the face of well-known anchors, and the actual sales volume in the live broadcast room is not as good as expected after paying high pit fees. The "illusion" created by the "water army" and false transactions has made many small and medium-sized businesses "spend money to buy a loneliness". According to media reports, a company and a online celebrity anchor recently organized a live broadcast of poverty alleviation to help sell agricultural products. The transaction amount was about 450,000 yuan, but the actual sales amount was only 100,000 yuan, accounting for 78% of the total. Similar things are not uncommon. "On the one hand, the falsification of influence indicators such as the virtual high number of viewers and the water injection of sales data has formed an industrial chain. On the other hand, horizontal competition such as malicious brushing, fancy kicking, and false reporting has also polluted the live broadcast ecology. " As early as after the Double Eleven in 2020, China Consumers Association wrote in the report.

    In Pan Helin’s view, there are many problems in the development of online celebrity live broadcast. For example, through the way of water army drainage, improperly gain traffic attention; False propaganda, wrong goods and poor after-sales service; Virtual standard pricing, merchants and anchors raise the price first and then give discounts. Consumers actually do not get benefits, but pay a lot of time costs; Pit fees and withdrawal make the channel cost rise, which is either borne by suppliers or passed on to consumers; Give up the lower limit for traffic, break through the boundary of content creation and so on.

    "These behaviors have undermined the market economic order, affected the user experience and infringed on the rights and interests of consumers. In addition, with the emergence of Matthew effect and 28 phenomena in the live broadcast industry, anchors with head traffic have further raised the threshold for live broadcast, and the increased cost has put some pressure on merchants. " Pan Helin’s view is supported by figures: although the types of anchors are increasingly diversified, the Matthew effect of anchors with goods is prominent, and Li Jiaqi and other head anchors attract most of the traffic. According to the survey and calculation, the Top10′ s head anchor has a market share of nearly 55.75%.

    Zhao Ping said that these problems have sounded the alarm for the development of China’s digital economy. Although the development prospect of digital economy is broad, anchors and enterprises should be upright and innovative, and jointly create a fair market order and a consumer-friendly consumption environment to promote the healthy development of digital economy.

  Regulatory measures: multi-departments tighten the "reins" to make the industry develop healthily.

    After Viya was punished for tax evasion, the tax authorities in Beijing, Shanghai, Guangdong and other places issued notices, requiring celebrity artists and network anchors to pay taxes by self-examination as soon as possible.

    This is not the first time that the regulatory authorities have taken action. In the past two years, the management methods and professional norms of online marketing such as live broadcast and delivery have gradually landed. In November 2020, the General Administration of Market Supervision issued the Interim Provisions on Regulating Promotion Behavior, and then issued the Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities to strictly regulate the Webcast marketing behavior. On March 15, 2021, the General Administration of Market Supervision issued the Measures for the Supervision and Administration of Online Transactions, which restricts online transactions such as live broadcast from four aspects: online transaction operators, online trading platform operators, supervision and management, and legal responsibilities. In April, seven departments jointly issued the "Management Measures for Webcast Marketing (Trial)", which clarified the behavior red line for the practitioners of live broadcast marketing activities; In September, the Ministry of Culture and Tourism issued the "Administrative Measures for Network Performance Brokers", which included all the subjects of live broadcast activities in the scope of management. Undoubtedly, the regulatory authorities are tightening the "reins" of online celebrity’s economy, such as regulating live broadcasts.

    When answering a reporter’s question about Viya’s tax evasion case, the Inspection Bureau of Hangzhou Taxation Bureau said that the platform economy is a new format of economic development, which has played a positive role in better meeting the needs of consumers, promoting the transformation of old and new kinetic energy, and promoting high-quality economic development. In the process of rapid development of platform economy, some network anchors’ illegal tax behaviors have disturbed the order of tax collection and management and destroyed the market environment of fair competition. The tax authorities will investigate and deal with the illegal tax acts of network anchors according to laws and regulations, which is conducive to the long-term standardized and healthy development of the platform economy. State Taxation Administration of The People’s Republic of China also expressed his firm support for the Hangzhou tax authorities to seriously deal with Viya’s tax evasion cases according to law. At the same time, tax authorities at all levels are required to strictly investigate and punish all kinds of tax evasion, resolutely safeguard the authority of the national tax law and promote social fairness and justice; It is required to conscientiously implement various preferential tax and fee policies, continuously optimize tax and fee services, and promote the standardization and development of new economy and new formats in development.

    This statement made by the tax authorities reflects the consistent attitude of various regulatory authorities: We never deny the contribution of online celebrity anchor to promoting the development of platform economy and the contribution of platform economy to China’s economic and social development. However, whether it is the live broadcast industry or the platform economy, in order to develop healthily for a long time, we must bid farewell to chaos, standardize in development and develop in standardization.

    Zhao Ping believes that in order for online celebrity to grow in a healthier way, it is necessary to bring the economy of online celebrity, such as live broadcasting with goods, into the legal development track, so that it can keep the legal bottom line while developing rapidly and conduct business and innovation activities legally and legally. It is necessary to strengthen the compliance supervision of online celebrity’s economic entities and related behaviors, starting from all aspects of online celebrity’s economic supply chain, from product production, online sales to after-sales service, to meet the requirements of product quality and safety law, advertising law, anti-unfair competition law, anti-monopoly law, consumer rights protection law and other relevant laws and regulations, so as to maintain fair competition market order and protect consumers’ legitimate rights and interests.

    "Yes ‘ The problem of water army ’ , to find together, investigate together, can’t let consumers be ‘ False flow ’ Guide, so as not to undermine the fairness of market competition. Quality and after-sales issues require the relevant departments to strengthen supervision, and organizations such as the Consumers Association need to take action to help consumers protect their rights. In view of the pit parking fee and drawing, industry organizations should issue an initiative to limit the drawing ratio and not excessively increase the cost of merchants. In view of the problem of tax evasion, the tax authorities should crack down on this illegal act on the one hand, and build a normalized tax monitoring system on the other. For the marketing behavior dominated by traffic and abundant, the e-commerce platform should find it early and dispose of it in time through algorithms. The company where the live e-commerce is located should also do a good job in compliance education for the anchor with goods and constrain the anchor behavior. " Pan helin suggested.

    Gao Baohua, a researcher at the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that it is necessary to strengthen the key management and compliance inspection of head live broadcast rooms, head anchors and accounts, high-flow or high-turnover live broadcast activities, guide all kinds of subjects engaged in webcasting marketing activities, strengthen industry self-discipline, and build a standardized live broadcast supply chain system from multiple dimensions such as commodity supply, consumer rights protection and platform construction.

    Pan and Lin bluntly said that whether the live e-commerce will ultimately benefit the society depends on two points: First, whether the live e-commerce promotes the circulation and consumption of goods. Second, whether the live e-commerce has reduced the cost of sales channels while maintaining compliance operations, so that both suppliers and consumers can benefit.

    With the tightening of the "reins" of supervision, we expect that after the shock and adjustment, online celebrity’s cargo-carrying industry can really benefit more merchants and consumers and can go more steadily and for a long time.

    (Reporter chenchen)