What are the novel and interesting "black technologies" on world internet conference when you meet another self?

  Economic Daily-China Economic Net Wuzhen November 8 (Reporter Wang Wanying, Yang Xiufeng) The 5th world internet conference was held in Wuzhen, Zhejiang Province from November 7 to 9. The reporter came to the "Light of the Internet" Expo held in the same period and found many novel and interesting "black technologies". Let’s take a look with the reporter’s lens.

  Meet another self

  At this conference, there are many high-tech products that combine big data processing, face recognition and feature retrieval.

  Finding someone who looks similar to himself in the vast sea of people is like looking for a needle in a haystack. On the Aauto Quicker booth, the reporter experienced the feeling of finding another self once. Standing in front of the camera, after counting down for 3 seconds, the photo he just took and a person who looks very similar to himself appeared on the left and right screens respectively. Wang Yuying/photo

  Ignoring the eye of the city, it integrates advanced technologies of face recognition, portrait comparison, human body recognition and video structuring, and initially provides intelligent retrieval and upgrade for the public security video surveillance system. As long as the audience approaches the camera range, they can identify information such as gender and age. Wang Yuying/photo

  "After identification, your voiceprint is 95% similar to the voice of Fu Cha Rong in Story of Yanxi Palace. Its voice is charming, and its person is gentle, supple and lovely." In the experience project of "voiceprint recognition" of Tongdun Technology Co., Ltd., the reporter tried to read a passage according to the prompt of the system. According to the recording, the system automatically analyzed the most matching degree between the reporter’s voiceprint and Fucha’s voice, and also analyzed the characteristics of the voice in detail. "Yang Xiufeng/photo

  Standing in front of the "Changed Xiaowei" body fat detection machine, users can know how obese they are, which index exceeds the standard and how much it exceeds the standard through facial scanning and background big data calculation … … At the same time, this cool machine will make corresponding health analysis according to the measurement results, provide users with intuitive health risk assessment in time, and improve everyone’s attention to physical health. Yang Xiufeng/photo

  Internet conference turns into "auto show" in seconds.

  Automotive black technologies such as driverless cars and wireless charging cars have appeared in the Internet conference, which once made the audience mistakenly think that they came to the auto show.

  This Baidu driverless car is the driverless car "Apollon" officially mass-produced at the second Baidu AI Developers Conference on July 4 this year. The reporter learned that the "Apollon" body is 4.3 meters long and 2 meters wide, with 8 seats and 14 people (including 6 stations). Using pure electric power system, the top speed can reach 120 kilometers per hour, and it can travel about 100 kilometers when fully charged. Wang Yuying/photo

  BMW booth, a 5-Series plug-in hybrid vehicle supporting wireless charging, attracted the attention of many viewers. Just drive the car on the black wireless charging base, and you can start the charging mode immediately. During the charging process, you can also use the mobile App to remotely control and view the charging situation. According to BMW’s relevant personnel, "this should be the world’s first wireless charging vehicle, which can be filled in 4 hours." Wang Yuying/photo

 

  Intelligent walkers’ unmanned road sweeper "Woxiaobai" can realize intelligent functions such as automatic obstacle avoidance, autonomous tracking, fixed-point start and stop, and autonomous sweeping. Operators can monitor the unmanned road sweeper safely in the duty room. Wang Yuying/photo

  Nezha Auto’s new concept new energy vehicle under Hezhong New Energy has a solid sense of design technology. Wang Yuying/photo

  Remote transmission technology intelligent shopping cart "small follower", you can follow the "owner" to run. It is understood that each "minivan" can carry 30kg, which is widely used in delivery services such as baggage handling in high-speed railway station airport and supermarket shopping guide, and can also be independently charged by solar energy when used outdoors, saving energy and protecting the environment. Wang Yuying/photo

  Online Education homework help demonstrated geography teaching through AR, and related contents such as meteorological phenomena, hydrological environment, universe and planets were displayed after the reality was enhanced, which was very interesting and shocking. Yang Xiufeng/photo

Girls with cerebral palsy have knocked out 470,000-word novels in three years with one finger (Figure)

  Name card/

  Yu Bin, female, 33 years old, from Panzhihua City. At the age of 3 months, cerebral palsy was caused by pneumonia. At the age of 14, with the help of her parents, she began to learn to read by herself. At the age of 18, she learned to write. In 2010, she joined the Panzhihua Writers Association and was admitted as a member of the Sichuan Writers Association in 2013.

  On March 10th, Panzhihua, the afternoon sunshine was just right. In a residential area in Bing District 3, warm light came in from the window, and the golden retriever at home dozed off in the corner.

  Sitting in front of the computer, meditating for a while, Yu Bin stretched out his right hand, struggled to cock his index finger, and struggled to press a few words on the keyboard. In her mind, the hero of the novel seems to be moving in front of her eyes. Such a day is three years in a flash. In three years, with this index finger, she knocked out 470,000 words and became a novel.

  Previously, she also completed two books: Doubtful Love, published by Writers Publishing House; Love in Heaven, published by Inner Mongolia Publishing Group.

  At the age of 33, she is a cerebral palsy patient.

  Cerebral palsy writer/

  Computer typing is not easy for bin. She wants to control her swaying body, hold the mouse with her very disobedient left hand, free up her slightly obedient right hand, and press the keyboard with one finger … … In this state, nearly 800,000 words of works have been completed.

  Yu Bin holds the walker and sits on the stool, while his mother Jie Sha sits opposite her. Mother and daughter often sit opposite each other and chat.

  The activities of Yu Bin’s hands, feet, head and other body parts are hard to control by his brain. Facing the reporter, she seems to have a lot to say, but after talking for a while, the reporter failed to understand. Mother Jie Sha told the reporter of Huaxi Dushi Bao: "What she meant by this sentence was that all her previous works were too monotonous. The book" Grey Star "involved love and crime, and the theme was richer than before." After listening to her daughter, Jie Sha added: "She said that she didn’t feel good enough, and she felt a little nervous."

  Only mother Jie Sha can understand her words. Her communication with the outside world depends only on her mother as a translator. In this way, she struggled to communicate with the world, felt the warmth and coldness of the world, and accumulated her own materials.

  On March 26th, her new book "Grey Star" will be signed at the Xinhua Wenxuan Bookstore in Panzhihua. During this time, Yu Bin felt a little uneasy: Will someone come to join us then? Can this book be recognized by everyone?

  Gray Star, the third book published by Yu Bin, is a novel with 470,000 words. If you only look at the words, it is almost impossible to imagine that the author behind these delicate words is a girl with cerebral palsy who can’t speak normally, can’t walk freely, and doesn’t even go to school for a day. 470 thousand words, all by her right hand, which is not very obedient to her brain, are hard to type out one by one. This book, which she wrote from 2012 to 2015, has been revised five times. The two books she wrote before also exceeded 300,000 words.

  Compared with her daughter’s nervousness, her mother Sha Jie felt sincerely gratified and happy. When Yu Bin was 3 months old, she suffered from severe pneumonia. Although the doctor pulled her back from the death line, she has been a child with cerebral palsy since then. Some doctors have estimated that she may not live to be 13 years old.

  Without giving up easily, Jie Sha and her husband took their daughter everywhere for medical advice and massage her every day, breaking the "curse" of "not living beyond 13 years old". When her daughter was 14, Jie Sha began to teach her to read. Besides the language barrier, Yu Bin can’t walk freely. Walking around the house, she needs a walker specially made for her by her father: a circular opening on the top and a small wheel on the bottom to help her move and walk.

  Yu Bin has never been to school, because no school is willing to accept it, so he has to study at home. But surprisingly, it is such a girl with cerebral palsy who has an unusual literary heart, and her writing is exquisite and rich.

  13-year-old curse/

  Yu Bin’s cerebral palsy was caused by severe pneumonia. Other children of the same age are jumping, but the daughter’s legs are soft, and there is no way to stand up, let alone walk. The doctor made it clear to her that if there was a case first, her daughter would probably not live beyond the age of 13.

  In the afternoon, the sunshine in the room was a little tilted, and the shadow of the golden retriever dragged on. Jie Sha recalled the past of the couple and their daughter for more than 30 years, and suddenly felt a little sad. However, she quickly adjusted her state and made a joke with her daughter.

  "Death at the age of 13" lies in the fact that Bin was 13 years old. This sentence seems to be like a "curse" that lingers. According to the time, my daughter can’t live past 1996.

  Jie Sha didn’t believe what the doctor said at first. But there is a neighbor around him. His son also suffered from cerebral palsy and left in his teens. But the couple are very stubborn and unwilling. Can the daughter really only live to be 13 years old? After deliberation, the couple thought that it was impossible to leave things to chance.

  Yu Bin lacks exercise and his muscles atrophy. In order to help her recover, the couple worked out a plan: Yu Jun picked up her daughter from her shoulder, and Jie Sha massaged her daughter’s feet and let her walk on the ground, so as to help her exercise her leg muscles every day.

  At that time, the couple still had an idea. If the daughter really wants to leave at the age of 13, then let her eat better and play better. As workers in Panzhihua Iron and Steel Company, their income is not high, but as long as they have holidays, the couple will travel with Yu Bin on their backs. Dad’s back is tired, so mom will carry it.

  Once, the couple took Yu Bin to Chengdu. Yu Bin said that she had never eaten western food, and the couple found a hotel, but found that western food here was very expensive. "Expensive is expensive, you can’t let your daughter come for nothing." Jie Sha said, so the family told the waiter that they were not hungry, and only ordered a western food for their daughter to eat alone.

  In 1996, Yu Bin was 13 years old, which was the most difficult year in the couple’s life. In this year, they were all living in fear.

  1996 passed quickly. Happily, what the doctor said then did not come true. The couple were relieved and thanked God for not taking away their daughter.

  The road to literature/

  At the age of 14, with the help of his parents, Yu Bin began to learn to read by himself. At the age of 18, he began to try to write. After a live composition, God opened another window for her … …

  Time goes by day, and Yu Bin is growing up day by day. Mother Jie Sha also thought about sending her daughter to school, but no school would accept her.

  At the age of 14, when Yu Bin saw the subtitles displayed on TV, he often asked: What does this mean and what does that mean?

  Shajie thought, maybe we can teach her to read. So, she cut some cards by herself, on which were written words such as father and mother. First, teach my daughter the pronunciation and usage of these words separately, and then mix the cards into a pile for her daughter to distinguish. Yu Bin seems to have a unique talent for writing, and she soon learned the above words. After that, by reading magazines and books, Yu Bin’s writing level was further improved.

  At the age of 18, Yu Bin was given a computer by her grandparents. Jie Sha stopped the teacher who came to help install the computer. She said that her daughter wanted to learn computers, and she asked him to teach her how to use the computer.

  The master glanced at Yu Bin and expressed great surprise: "Your daughter looks like a fool and still wants to learn computers?"

  Jie Sha brimming with tears, politely off the computer master. She managed to find five roots and some computer introductory books for her daughter to teach herself. Yu Bin is very competitive, thinking for himself and memorizing his own roots. Because her hands are not strong enough, she often stands in front of the computer for hours, and the radical table is turned over.

  A year later, Yu Bin has been able to skillfully use computers and likes to write short stories. Jie Sha thought her daughter’s writing was good, so she took her to the local radio station to contribute, but she didn’t want to, and it was really adopted. When listening to the story written by her daughter and playing it on the radio with music, Jie Sha’s eyes were moist.

  Sha Jie took her daughter to contribute to the local newspaper. After seeing the words written by Yu Bin, many people expressed doubts: Is this really written by her? Jie Sha asked Yu Bin to write on the spot, which shocked everyone at the scene. At that time, under the advice and guidance of teacher Pan Puzhou, the editor of the newspaper, Yu Bin compiled the previously published words into the first book "Doubtful Love" and embarked on the road of literature.

  Know people by reading literature/

  It is hard to imagine that a weak woman who has never been to school, can’t stand, can’t walk by herself, and has suffered from cerebral palsy since childhood has written such a work. Every word and punctuation in this book embodies Yu Bin’s sweat. In my years of editing career, there is no second person like Yu Bin.

  — — Pan Puzhou, a Panzhihua writer, spends more than 10 hours writing every day, which makes Yu Bin’s thin legs suffer from varicose veins. Pain and typing fatigue make this seemingly weak little girl very happy. Literature has brought her not only a few stories and poems, but also a different self, and she can experience the melodious music of life in the words.

  — — Writer a feng

  Text excerpt/

  Or the sad music you love, telling the beautiful experience; You and my melody are always humming in my heart and have never been forgotten by me. It’s still the words you said, striving for the deepest memory in this life; A little bit of you is my secret book, accompanying me to write a sweet ending.

  Two months in many people’s life journey, perhaps just a small intersection. Most people will rush past these obscure intersections, go forward, turn left, turn right or go back to their original place. And I met, knew and left a middle-aged man named Cheng Wensen in two months when I was 29 years old.

  (Yu Bin: Excerpt from Grey Star)

Antique beauty cosmetics are neither ancient nor beautiful.

Once Guofeng Beauty is solidified into a revised copy, a concept and a face value of "changing the soup without changing the medicine", how long can consumers buy it?

Even if you haven’t bought Guofeng beauty cosmetics, you must have heard of Forbidden City makeup, Huaxizi carved lipstick, Mao Geping Guofeng series …

Following the "national tide" fever, domestic beauty brands have been rising in recent years.

According to the report of CBNData, in 2020, the growth rate of domestic brands in the beauty care industry is much higher than that of foreign brands. At the same time, during Tmall’s "Double Eleven" in 2020, domestic beauty products went to sea and increased by more than 10 times.

Many domestic beauty brands make good use of China elements to create product differences. Among them, the makeup of the Forbidden City made the "national beauty" fire out of the circle.

Even international brands are jealous to join in the fun. L ‘Oré al, Chanel, Estee Lauder, Givenchy, YSL, etc. are all playing the national beauty in the China market.

In April 2020, Wang Yifan, who "restored" China’s ancient cosmetics, was in Hangzhou, Zhejiang. /vision china

However, if you play too many routines, aesthetic fatigue is inevitable. After the makeup of the Forbidden City and the Summer Palace, netizens ridiculed that "Tiantan lipstick is ready to go", "Great Wall eye shadow is gearing up" and "Xiangshan socks are stepping up production".

Once Guofeng Beauty is solidified into a revised copy, a concept and a face value, how long can consumers buy it?

Beauty cosmetics are rubbing against the national style.

The Forbidden City Wenchuang, which was raging around, set off a wave of national marketing as soon as it entered the beauty industry.

Take the Forbidden City Taobao as an example. In 2018, it launched "Floating Sky, Canghai, Forbidden City Crane Series" and "Dark Night Streamer, Forbidden City Mother-of-pearl Series" (hereinafter referred to as "Crane Series" and "Mother-of-pearl Series" respectively).

In terms of design elements, these two series of items include their designs, which are from different collections of cultural relics in the Forbidden City. For example, the design inspiration of the mother-of-pearl series comes from the "Mother-of-pearl Hua Niaowen Bed with Black Paint" in the Palace Museum.

In terms of name, the mouth red number of the crane series is added with three major colors: "Palace Wall Red", "Lang Yaohong" and "carmine". According to the sales data of Taobao in 2018, this new gameplay made the Xianhe series lipstick sell 80,000 pieces on the day of "Double Twelve".

On September 6, 2020, Beijing, the cultural service area of the 2020 Service Trade Fair, the Forbidden City lipstick was launched by the Forbidden City. /people’s vision

Such a marketable idea soon attracted a group of followers.

M.A.C, who is good at "copying homework", immediately launched the "New Year Limited Series" jointly with the Forbidden City. Not only international brands, but also Xie Fuchun, one of the founders of Guofeng beauty brand, refused to accept the old age and jointly launched the "ancient perfume" with the Forbidden City.

Other "students" can’t sit still, so they join hands with other cultural and creative IPS. The most representative is the joint make-up of Kating and the Summer Palace, which is called "A Hundred Birds Face the Phoenix". The Summer Palace co-branded makeup was once a hot spot in the Forbidden City makeup: who is the official lipstick?

Kazilan asked Dunhuang Museum for a co-branded makeup, and L ‘Oré al asked China National Museum for a co-branded lipstick. Finding a joint name of the museum has become the standard of the hot spot of the national wind for a time.

We don’t engage in co-branded Huaxizi, but take the opportunity to bring out "carved lipstick", that is, we present ancient elements on lipstick with the ancient embossed process of re-engraving.

Other brands that don’t engage in co-branding have also racked their brains to find China elements to launch their own national beauty series. When the brand Hua, a new domestic product, knew about it, she gave the six blush colors of the new series names such as "slow voice", "qingpingle", "fairy", "recalling the youth", "Sauvignon Blanc" and "seeing each other".

European and American brands are also in line with the Chinese style: Armani produced a simple and rude limited high-gloss powder for the Year of the Dog, Givenchy produced a limited edition cosmetics for the Year of the Monkey, and Chanel once again launched an oriental screen series of cosmetics.

In fact, it is not new to play with national beauty. The master is here to play Guofeng Beauty Makeup-Dai Chunlin, who has been in existence since the Ming Dynasty, and Xie Fuchun, who inherited the tradition of Yangzhou powder in the Ming and Qing Dynasties, are the two founders of Guofeng Beauty Makeup.

On August 22, 2017, in Changzhou, Jiangsu Province, citizens passed the Chinese time-honored brand Xie Fuchun Cosmetics Commercial Retail Store. /vision china

Duck egg powder, which ancient celebrities competed for, has always been the top product of Dai Chunlin and Xie Fuchun. Rouge, as the overlord of ancient makeup, and the thrush tool "snail Dai" favored by ancient nobles are also the star products of these two companies.

The classic four-piece set of Xie Fuchun Town Store is rouge, powder, hair oil and fragrant parts. The royal makeup series of Dai Chunlin Palace, which became famous in the Ming and Qing Dynasties, continues to this day; Dai Chunlin also launched a Dream of Red Mansions, a series of twelve women in Jinling.

Things will develop in the opposite direction when they become extreme.

It didn’t take long for Guofeng beauty cosmetics to be lively, and the problem came.

The landmark event is that the Forbidden City makeup is in a crisis of production suspension. In January 2019, the Forbidden City Taobao issued an official statement: the original series of makeup of the Forbidden City Taobao still has a lot of room for improvement from appearance to quality, and decided to stop production across the board.

At this time, it was less than a month before Taobao, the Forbidden City, launched makeup.

The rush to stop production is directly related to insufficient production capacity. According to national business daily, a few days after Taobao put on make-up in the Forbidden City, some consumers reported that the products that had been purchased before were refunded. The customer service responded that the pre-sale quantity of makeup has reached the production capacity saturation, so the pre-sale is suspended.

However, the most fundamental reason is the poor quality of the products. Weibo, the official Taobao official of the Forbidden City, responded to the shutdown event, saying that "the lipstick appearance feedback is not high enough, and there is room for improvement in the smoothness and color of the paste. Eye shadow pearlescent particles are not fine enough, and some colors have flying powder phenomenon. Blush, pink, and orange are acceptable. The practicality of the emerald blue is not good. "

To put it bluntly, the creativity of Guofeng beauty cosmetics is good, but it is not easy to cooperate with the production end.

The "2020 Domestic Makeup Market Research Report" released by Yiou think tank and Tmall Beauty (hereinafter referred to as "Yiou 2020 Domestic Makeup Report") points out that low-price competition and high marketing expenses restrict the investment in product research and development. In order to enter the market quickly, most domestic make-up brands rely on OEM production. This has led to a situation that a foundry works for multiple brands at the same time and the products of different brands converge.

The report also pointed out that due to the low barriers to entry in the beauty industry, brands without independent product design and innovation capabilities are keen to copy or imitate popular categories and styles, and then sell them at lower prices, further intensifying competition in the same category and depressing overall industry profits.

National business daily once reported that Hua Xizi officially released the recruitment information of "high-paid anti-counterfeiting officials" to the outside world in March 2020. After only one month (June), the anti-counterfeiting officer complained about nearly 2,000 fake information on various e-commerce platforms and prosecuted more than 300 cases.

From the perspective of consumption, many European and American brands’ "Chinese style restrictions" have been repeatedly ridiculed. Armani’s limited high-gloss powder in the Year of the Dog was ridiculed as "the biggest killer in the beauty industry". Givenchy’s limited make-up in the Year of the Monkey also caused netizens to ask: "Do European and American big names have any misunderstandings about Chinese style?"

Moreover, the common routines such as changing the copy, putting together the concept, and spelling the face value are much more played, which is also easy to cause aesthetic fatigue. If there is no more core product innovation, the enthusiasm of consumers will be difficult to sustain.

In contrast, the century-old brand of neighboring Japan, excellent product strength is fundamental.

Shiseido in Japan, the brand name comes from the Book of Changes. Shiseido’s brand symbol "Toona sinensis", that is, a gorgeous and elegant camellia, symbolizes the Japanese cultural tradition of appreciating nature. The treasure of its town store is a product with real vitality for a hundred years, such as EUDERMINE red honey dew lotion developed on the basis of western pharmaceutical prescriptions in 1890.

Difficult to be high-end

"Big-name flat replacement", that is, a cheap substitute for big names, is the key for some domestic beauty brands to rely on the national wind elements.

Imagine, if the price of the Forbidden City Xianhe series lipstick is not within 150 yuan, but 300-500 yuan, will it still sell so well? In the long run, if you want to be stable and strong in the whole market, it is almost a consensus of domestic beauty brands to hit the high end.

Forbidden City lipstick. /vision china

This is because there is a "1 billion curse" in new consumer brands, that is, when the brand grows to an annual sales of 1 billion yuan, it will encounter growth bottlenecks. If we don’t transform at this time, once the traffic dividend fails, the profit model of the whole enterprise will collapse. It is at this stage that the perfect diary vigorously promotes the transformation of the brand to "high-end".

On the one hand, Perfect Diary invited Zhou Xun and Poke Ye (Troye Sivan) as brand spokespersons; On the other hand, the perfect diary quickly laid offline stores. By September 2020, Perfect Diary had opened 200 stores in just 20 months.

Yiou 2020 Domestic Makeup Report also pointed out: Some insiders believe that domestic make-up is not high-end because "I dare not try, I dare not invest, I am afraid of failure, and I am afraid that the loss will outweigh the gain". On the one hand, domestic cosmetics that lack brand accumulation have to maintain sales at low prices; On the other hand, weak profits and lack of talents make it impossible for domestic cosmetics to further develop and innovate and differentiate products and brands.

However, even if the intensity of burning money is well-known in the industry, what kind of answer sheet can the perfect diary hand over in the high-end impact? Perhaps, everything has just begun.

On April 18th, 2021, Beijing Guangqu Road Business Circle, Heshenghui Shopping Center, Zhou Xun endorsed the PERFECT DIARY perfect diary beauty cosmetics chain store. /vision china

Mao Geping, another representative of the impact on high-end domestic products, has been positioned in high-end domestic cosmetics from the beginning. In addition to the big IP of founder Mao Geping, it also cooperated with the Forbidden City to produce a three-season makeup series. Even if it is praised by netizens as "the subversion of the value of Guofeng beauty", from the sales data, the joint makeup of the Forbidden City is far less than before.

After all, the price of the third season’s "rockhopper gold-plated stunning lipstick" jointly issued by the Forbidden City in Mao Geping reached 560 yuan. To fight the big names in Europe and America in this price range, it seems that the joint name of the Forbidden City in Mao Geping is not enough to rely on the IP of the Forbidden City and the beautiful face value.

In the high-end development of the brand, Shiseido in Japan provides another example.

According to the research report of Guojin Securities, Shiseido adheres to the strategy of "high-end priority" and gathers resources to high-end brands at the brand end; At the research and development end, many research results of "whitening", "sun protection" and "anti-wrinkle" have been created; On the channel side, let its high-end brands seize the most luxurious location; On the marketing side, Shiseido has always led the Japanese advertising design community; On the supply chain side, Shiseido’s global layout has achieved efficient production.

To this day, Shiseido is constantly updating its market strategy to keep up with the changes in the consumer market.

For the growing domestic beauty brands, there is still a long way to go to high-end and even globalization.

Author | Shu Shaohuan

Typesetting | Zhen mi Li

Original title | Antique cosmetics: After the "national wind fever" is on fire, what should beauty do next?

First published in issue 589 of New Weekly.

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